Anybody who knows about the technique and gear involved in capturing great photos and video knows to look at those ‘shot on *insert smartphone here*’ ads with a bit of skepticism. Yes, they were technically shot on those phones, but many people don’t realize the amount of extra gear and software that goes into the final product.
There is a disclaimer at the end of these videos, of course, but it’s easy to miss or subconsciously ignore it when you’re hoping against hope that your iPhone 7 Plus will be the last camera you’ll ever need.
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| Have you noticed this disclaimer at the end of the ‘Shot on iPhone’ ads? |
In this short video, YouTuber Marques Brownlee sheds a bit of light on the matter, sharing a little behind the scenes look at some of the really intense gear these commercials use, before diving into some more affordable options that can help get your smartphone video—shot on iPhone or otherwise—closer to those professional grade commercials.
Because while you’ll probably never use a rig this advanced:
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It’s not unthinkable that you could buy yourself a DJI Osmo Mobile and some Moment lenses to help get your shaky hand-held attempts a little closer to the results you see in Apple and Samsung’s professional ads.
Just don’t beat yourself up if your first few tries don’t live up to this level of quality. We don’t know exactly what gear Apple used on its latest ‘Shot on iPhone’ commercials, but we’re betting it’s closer to the crazy rig you see above, than the pared down little stabilizer and smartphone lenses Brownlee touts in his video.
Articles: Digital Photography Review (dpreview.com)