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Leica and bag-maker ONA Bags have teamed up again, this time to launch a new premium lineup of exclusive camera bags called the ‘ONA for Leica’ collection. This new lineup is composed of half a dozen camera bags that will be available solely through Leica Camera AG, each of them featuring a red rivet and red lining, as well as space for Leica camera gear and, in some cases, other accessories and personal items as well.
The new collection is composed of ‘The Bowery for Leica’ bag, ‘The Prince Street for Leica,’ ‘The Brixton for Leica,’ ‘The Berlin II for Leica,’ ‘The Camps Bay for Leica,’ and ‘The Roma for Leica.’ Though they all share a similar style, each bag is unique in its offerings, and some are available in multiple versions. There are five versions of ‘The Brixton,’ for example, while some of the others bags — particularly ‘The Camps Bay’ and ‘The Roma’ — are larger and more practical with less design variations. Both waxed Italian leather and waterproof canvas bags are offered in the collection.
ONA’s website currently only lists the The Bowery for Leica bag, which is $ 279. Pricing for the other bags in this collection isn’t clear at this time. Availability is set for November.
PRESS RELEASE
Leica Camera and ONA present an exclusive collection of high-quality, premium camera bags
13 October 2016: Leica Camera has today announced the ‘ONA FOR LEICA’ collection of high quality camera bags.
To celebrate the 100th anniversary of the legendary 35mm camera in 2014, ONA – an American manufacturer of premium camera bags – created ‘The Berlin II’, a bag designed especially for the Leica M-System. As a follow-up to this collaboration, the two companies have once again joined together to present the ‘ONA FOR LEICA’ collection, featuring six distinctive models crafted by ONA. Each piece will be lined in red and will feature a red rivet, as a discreet reference to Leica. The series will be offered exclusively by Leica Camera AG in a range of materials and colour combinations.
The Bowery for Leica: This special edition of ‘The Bowery for Leica’ camera bag represents a mutual commitment to the creation of exceptional products for photographers from both ONA and Leica. The bag is specially designed to provide stylish and practical protection for Leica camera equipment. Two of the five models are crafted from finest quality Italian leather with a lightly waxed finish. The remaining three models are made from a robust and waterproof canvas fabric. With five compartments, it offers enough space for a Leica M-Camera, one to two M-Lenses and various personal possessions or accessories. By detaching the carrying strap, the bag turns into a useful, padded insert for safely stowing camera equipment in a larger bag or case. Its cleverly designed features, variable storage options, compact size and minimalist design make it the perfect universal and modern camera bag.
The Prince Street for Leica: Combining the look of a casual shoulder bag with the practical advantages of a camera bag, ‘The Prince Street for Leica’ offers a unique messenger style. Two models in finest leather and three in robust canvas with real leather trim offer generous capacity for photographic equipment. The two retro-styled clip-buckles ensure that the bag’s valuable contents are safely locked away. Six compartments allow an M-Camera with two to three lenses, an 11-inch laptop or tablet PC and other accessories to be safely and unobtrusively stowed away.
The Brixton for Leica: This sophisticated bag has been designed to be particularly spacious, and is available in five different versions. The ‘Antique Cognac’ and ‘Dark Brown’ models are created from the finest Italian leather, with a wax finish. The water-repellent waxed canvas of the other three bags in the collection keeps cameras and equipment safely protected. All five hand-crafted models offer multiple practical features, numerous outer pockets and compartments and flexible storage space with room for a camera, two to three lenses, small personal items and even a 13-inch laptop computer. The bags are available in water-repellent canvas in the colours ‘Black’, ‘Field Tan’ and ‘Smoke’ (water-repellent canvas) and in real leather in ‘Antique Cognac’ and ‘Dark Truffle’.
The Berlin II for Leica: This exclusive bag is hand-made from finest Italian leather in the colours ‘Black’ or ‘Vintage Bourbon’ and has been specifically designed for the Leica M-System. The premium leather style offers space for one camera, two to three lenses and small accessories, and develops a unique patina during years of use that reflects its truly unique character. Additional storage space inside the bag makes it particularly flexible. Lined in iconic Leica red, four dividers can be used to adapt the space to meet specific needs and can be completely removed, if required. The Berlin II, available in a choice of ‘Black’ or ‘Vintage Bourbon’ leather, offers space for documents in a compartment on the back and features a front pocket with a zip-fastener for storing small personal items.
The Camps Bay for Leica: This stylish, high-capacity rucksack in water-repellent canvas and real leather appliqués is perfect for transporting a wide range of camera equipment, comfortably and flexibly. The space inside can be adapted to meet the needs of the owner’s individual products or to make room for additional accessories. The padded main compartment provides space for the safe storage of one camera with up to seven lenses and a 17-inch laptop computer, while smaller items can be secured away in a pocket with a zip-fastener on the front. Both the straps and the back of this ‘Smoke’ coloured canvas rucksack are padded and covered with breathable fabric, to ensure complete comfort when on the move.
The Roma for Leica: This practical insert with five compartments transforms almost any standard bag into a camera bag. The robust, water-repellent canvas material offers optimum protection for valuable equipment and features real leather grips to make it easier to remove from bags. This cleverly-designed combination of bag and organiser is the ideal solution for photographers looking for a smart way to carry a single camera, one lens and a couple of small accessories.
About ONA
ONA is a purveyor of fine bags and accessories designed for, and inspired by, photographers and creative professionals. Each bag is meticulously hand-crafted from the highest quality materials, conveniently sized, built to last for years, with a particularly attractive, minimalist design. The bags provide durable protection for precious Leica cameras and lenses while reflecting the photographer’s inimitable personal style.
Availability and pricing
The ONA FOR LEICA Collection is scheduled to be available from November 2016 from Leica Stores and Boutiques. Pricing will be confirmed from the date of availability.
Articles: Digital Photography Review (dpreview.com)