Various rumor sites are today reporting Hasselblad is poised to release a $ 10,000 rebadge of the Sony A7 that was just announced yesterday. Some even report it as if it’s a real product. Even just a cursory glance at the image suggests it’s a quick Photoshop job to add a wood grip and lighten the tint of the body. The serial number on the lens also suspiciously matches the product shots Sony released yesterday as well. What do you think?
News: Digital Photography Review (dpreview.com)