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Posts Tagged ‘Announces’

Panasonic announces Leica DG Elmarit 200mm F2.8 Power OIS telephoto prime

09 Nov

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Panasonic has announced its Leica DG Elmarit 200mm (400mm equiv.) F2.8 Power OIS telephoto prime. This hefty, weather-sealed and freezeproof lens features 15 elements, 2 of which are ‘ultra extra-low dispersion’. The lens has image stabilization onboard, though Panasonic does not quote a CIPA figure for shake reduction. The 200mm F2.8 is compatible with the Dual IS systems built into most modern Panasonic mirrorless cameras.

The lens features a triple linear focus motor system with a 240 fps sensor drive speed along with a ‘micro-step’ drive system that allows for precise aperture control.

Panasonic includes the new DMW-TC14 1.4x teleconverter in the box with the lens, bringing the focal length up to 280mm (560mm equiv.). It’s also compatible with the company’s 2x teleconverter.

When it launches in January 2018, some functions on the 200mm F2.8 will not be compatible with the Panasonic GH5, and a firmware update slated for March will take care of that.

The Panasonic Leica DG Elmarit 200mm F2.8 Power OIS will be priced at $ 2999.99.

Press Release

LEICA DG ELMARIT 200mm / F2.8 / POWER O.I.S. (H-ES200)

The New Compact, Lightweight Ultra Telephoto Lens with POWER O.I.S. For Handheld 400mm Equivalent Ultra-Telephoto Shooting

November 8, 2017 (Newark, NJ) – Panasonic Consumer Electronics Company is proud to introduce a new telephoto single focal length lens, the LEICA DG ELMARIT 200mm / F2.8 / POWER O.I.S. (35 mm camera equivalent: 400 mm). The LEICA DG ELMARIT 200mm / F2.8 / POWER O.I.S. is the first large-diameter ultra-telephoto fixed focal length lens with a name of LEICA DG. It boasts sharpest-ever image quality from corner to corner in the history of LUMIX digital interchangeable lenses. Featuring high mobility in a compact, lightweight design, it also realizes handheld ultra-telephoto shooting.

With its 400mm ultra telephoto focal length and stunning descriptive performance, the LEICA DG ELMARIT 200mm / F2.8 / POWER O.I.S. is suitable for wildlife or sports photography. The 1.4x Teleconverter (DMW-TC14) is bundled*1 to extend the focusing distance to 560mm (35mm camera equivalent) for close-up shots.

The fast F2.8 aperture lets you capture fast-moving subjects while the POWER O.I.S. (Optical Image Stabilizer) effectively compensates for hand-shake movement, making it easy to shoot even without a tripod or in low-lit situations. The lens works with Dual I.S.*2 (Image Stabilizer) and Dual I.S. 2.0*3 system when mounted on the compliant Panasonic LUMIX DSLM (Digital Single Lens Mirrorless) cameras for more powerful hand-shake suppression.
Clearing the stringent quality standard of LEICA, the lens is comprised of 15 elements in 13 groups, featuring two UED (Ultra Extra-low Dispersion) lenses. The use of UED lenses and Panasonic cutting-edge optical technology achieve high resolution, high contrast image from corner to corner while suppressing distortion and chromatic aberration.

Incorporating a triple linear motor system and max.240 fps sensor drive, the new LEICA DG ELMARIT 200mm / F2.8 / POWER O.I.S. achieves high-speed, high-precision contrast AF system for both photo and video recording. This stunning AF performance is excellent to record 4K video, where precise focusing is required. In addition, the micro-step drive system in the aperture control section helps the camera smoothly catch up to brightness changes when panning.

It boasts a rugged, dust/splash-proof design and are even freeze-proof down to -10? (14 degrees F) to withstand professional use under harsh conditions. Offered in sharp, metallic black color, it stylishly matches the LUMIX G Digital Single Lens Mirrorless (DSLM) cameras.
The LEICA DG ELMARIT 200mm / F2.8 / POWER O.I.S. can also be used with the 2.0x Teleconverter DMW-TC20 (sold separately), which extends the focusing distance to 800mm (35mm camera equivalent) to capture subjects at a greater distane.

*1 The 1.4x Teleconverter (DMW-TC14) is also sold separately as an optional accessory.
*2 Dual I.S. is available on GX8, GX80/85
*3 Dual I.S. 2.0 is available on GH5, G9, G80/81/85
•Some functions of H-ES200 cannot be used with DC-GH5. The firmware for DC-GH5 to fully comply with H-ES200 is scheduled to be released by the end of March, 2018.
•Design and specifications are subject to change without notice.
•LEICA is a registered trademark of Leica Microsystems IR GmbH.
•ELMARIT is a registered trademark of Leica Camera AG.

The new ELMARIT 200mm lens and accessories will be available in early January 2018. The lens with the 1.4x teleconverter MSRP will be $ 2,999.99 and the optional 2x teleconverter is $ 599.99.

Leica DG Elmarit 200mm F2.8 Power OIS specifications

Principal specifications
Lens type Prime lens
Max Format size FourThirds
Focal length 200 mm
Image stabilization Yes
Lens mount Micro Four Thirds
Aperture
Maximum aperture F2.8
Minimum aperture F22
Aperture ring No
Number of diaphragm blades 9
Optics
Elements 15
Groups 13
Special elements / coatings 2 ultra extra-low dispersion + Nano Surface Coating
Focus
Minimum focus 1.15 m (45.28)
Maximum magnification 0.2×
Autofocus Yes
Motor type Stepper motor
Full time manual Yes
Focus method Internal
Distance scale No
DoF scale No
Focus distance limiter Yes
Physical
Weight 1245 g (2.74 lb)
Diameter 88 mm (3.46)
Length 174 mm (6.85)
Materials Magnesium alloy
Sealing Yes
Colour Black
Filter thread 77.0 mm
Hood supplied Yes
Tripod collar Yes
Other
Notes Includes 1.4x teleconverter

Articles: Digital Photography Review (dpreview.com)

 
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Peak Design announces 5L Everyday Sling camera/drone bag

31 Oct

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Peak Design announced the 5L Everyday Sling, a small light-weight bag that can be carried as either a sling or a fanny-pack. The smallest bag in the company’s Everyday line, it’s got room for a full frame DSLR with a moderate-size lens, a mirrorless system with a few lenses, or a DJI Mavic Pro/Spark + controller + accessories. There are two interior pockets, one of which can fit an 11″ tablet, as well as an additional exterior zipper pocket.

The exterior is made off weatherproof nylon canvas, like all bags in this line, and both zippers are also weatherproof. Colors include in ash with leather accents or black with black accents. Retail price is $ 100.

Articles: Digital Photography Review (dpreview.com)

 
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Ricoh announces new lenses for both APS-C and full-frame Pentax cameras

27 Oct

The two lenses Ricoh has announced today are part of the company’s Star-series line of high-performance lenses, being designed from the ground up for use with higher megapixel DSLR camera bodies.

Let’s start with the HD Pentax-DA* 11-18mm F2.8. Designed for crop-sensor cameras such as the Pentax KP, K70 and K-3 II, it offers an equivalent focal range of 17-27.5mm with a constant F2.8 aperture. Pricing has yet to be disclosed, and you have a bit of a wait if you’re interested in this lens; availability is scheduled for the summer of 2018.

Up next will be of particular interest to Pentax K-1 users. The HD Pentax-D FA* 50mm F1.4 SDM AW is designed for full-frame image sensors, and is the first new prime lens Ricoh’s announced for the K-1 since that camera was released. To go with the K-1’s rugged design, the FA* 50mm F1.4 comes with all-weather construction, and also a newly developed supersonic direct-drive autofocus motor for both faster and quieter AF operation. The FA* 50mm F1.4’s pricing is also unavailable, though it’s scheduled to be released a little sooner in the spring of 2018.

Press Release

RICOH ANNOUNCES NEXT-GENERATION, HIGH-PERFORMANCE PENTAX STAR-SERIES LENS LINE

Optimized for super-high-resolution photography with high-megapixel digital SLRs, new Star-series lenses on display at Photo Plus Expo 2017 and Salon de la PHOTO 2017

NEW YORK (Photo Plus Expo 2017, Booth #845), October 26, 2017 — Ricoh Imaging Americas Corporation today announced a new generation of high-performance Star-series lenses optimized for super high-resolution photography and high megapixel digital single-lens reflex (D-SLR) cameras. The first two lenses developed for the new-generation of Star-series quality—the HD PENTAX-D FA? 50mm F1.4 SDM AW and the HD PENTAX-DA? 11-18mm F2.8—will be on display as reference products at Photo Plus Expo 2017 at the Javits Convention Center in New York (October 26-28) and SALON de la PHOTO 2017 in Paris (November 9-13).

Premium-quality Star-series lenses deliver the highest performance among the PENTAX K-mount interchangeable lens series, and have been highly regarded by PENTAX K-Mount users since the days of film. In addition to the initial design concepts of optimum image quality and large apertures for maximum light transmission, the series has embraced the additional concepts of exceptional toughness and outstanding operability, achieved through the development of a dustproof, weather-resistant construction. The resulting lenses provide superior dependability in a wide range of shooting conditions, and are the perfect companion to PENTAX SLR camera bodies.

Although final names, specs and pricing will not be released until 2018, here are preliminary key features of the two lenses:

  • HD PENTAX-D FA? 50mm F1.4 SDM AW
    • PENTAX K-mount covering the image circle of a 35mm-format full-frame image sensor
    • Newly developed ring-shaped SDM (Supersonic Direct-drive Motor) for faster, quieter AF operation
    • AW (All-Weather) construction to prevent intrusion of dust and rain and ideal for use in demanding shooting conditions
    • Minimum shooting distance of 0.4 meters
    • Note: this is an updated version of the reference product shown at CP+ 2017
    • Availability: Scheduled for the spring of 2018
  • HD PENTAX-DA? 11-18mm F2.8
    • PENTAX K-mount covering the image circle of an APS-C-format image sensor
    • High-performance Star-series model providing excellent resolution even at open aperture
    • Large-aperture, ultra-wide-angle zoom lens with a maximum aperture of F2.8 (fixed) and an angle of view between 17mm and 27.5mm (in the 35mm format)
    • Availability: Scheduled for the summer of 2018

| About Ricoh Imaging Americas Corporation|

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

For further information, please visit www.us.ricoh-imaging.com

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm announces square-format Instax Share SP-3 SQ photo printer

25 Oct

Fujifilm has announced its first square-format standalone printer, the Instax Share SP-3 SQ. The SP-3 can crank out a 318 dpi photo in just 13 seconds and has a battery that will last for about 160 prints. The updated Share app includes templates for creating collages, magazine covers and CD jackets. Users can also search for hashtags on Instagram to select photos they wish to print. In addition to the Share app, photos can also be printed directly from Fujifilm’s X-series cameras.

You can pick up the Instax Share SP-3 SQ next month, in your choice of white or black, for $ 199.

NEXT GENERATION INSTAX SHARE™ SP-3 SQ PRINTER ARRIVES IN SQUARE FORMAT

Newly designed smartphone printer provides high quality images in square format; improved app offers new features for greater artistic expression

Valhalla, N.Y., October 24, 2017FUJIFILM North America Corporation is excited to announce the new INSTAX SHARE™ SP-3 SQ printer, the latest line in the instax SHARE series of printers that can print photos taken with a smartphone on INSTAX SQUARE film. The SP-3 is an expansion of the INSTAX product line to give users even more ways to get creative with their instant pictures that can be shared in an instant, both in-person and online with #myinstax.

Square Format Provides More Artistic Potential

The square format has been widely popular among smartphone users. With a 1:1 aspect ratio, this format is an effective artistic style and a long-standing favorite among photography lovers. Recent years have seen a rise in the sharing of square photos on social media platforms, such as Instagram, with users putting great care into every step of the process, from composition to editing and processing. With the SP-3, users can print beautiful, high quality square images in just 13 seconds to be used in DIY crafts, to decorate with or to give as a gift.

Updated SHARE App Allows for Greater Creativity

The new and improved SHARE app comes with additional features, making every step easier and more fun. Users can print up to 9 photos on one sheet using the “Collage Template”, a feature enabled by the square format of the SP-3, or use “My Template” to add text to printed photos. “My Template” comes with 11 templates ranging from magazine covers to CD jackets. Users can also adjust the color and size of text. The end result is a stylish print that users will be proud to display and share. Additionally, the app’s display screens have been designed to make the entire process easy for novice users. The app can be downloaded from Google Play on Android devices or from the App Store on iPhones free of charge.

“Hashtag Print” Feature

In addition to Instagram and Facebook, the app is compatible with Dropbox, Google Photos and Flickr. Through the “Hashtag Print” option, users can access Instagram directly through the app and select images under a chosen hashtag. This function makes it easy for users to find the photos they want and print them with ease, perfect for printing a collection of photos from any event where guests use a hashtag, like a wedding or party.

Sleek Design

The SP-3 comes in white or black with a sleek, sophisticated look. The printer is also compact and lightweight with a sharp, multi-sided structure. The SP-3 is suitable in a wide range of situations.

This product is the latest in Fujifilm’s ongoing plan to share the inherent joy of taking, printing, displaying and sharing photos to expand the world of the instax instant photo system, allowing users to enjoy instant photos by printing photos that they have taken with their smartphone.

Instax SHARE SP-3 Key Features:

  • Available in White and Black body colors.
  • Create instax photos by printing images from iPhones and Android phones via the instax SHARE app.
  • Printing is also compatible directly from X Series digital cameras to the SP-3.
  • High-resolution images with print pixels of 800 x 800 dots and 318 dpi to show detailed gradations and facial expressions of a full-length portrait, character or objects clearly.
  • Printing time of just 13 seconds.
  • Printing capacity of up to 160 prints per battery charge.
  • Comes with image Intelligence, proprietary image processing technology that automatically sets the optimum brightness during printing.
  • New Templates added to the instax SHARE app:
    1. My Template – A template function where users can add text as desired and adjust the text color, size and darkness by moving sliders left and right, broadening the range of photo styles available to them.
    2. Collage Template – A template function allowing users to print 2-9 photos together on one sheet to print a collection of memories from a special day or to tie together photos with a particular theme.
    3. Split Template – Transform one picture into multiple instax photos. This allows all kinds of unique photo styles, such as dividing a beautiful landscape across two instax photos to make one big print.
    4. SNS Template – Template for printing images that were uploaded to a social networking service (SNS). This social media-linked printing feature allows users to include their profile photo or number of likes in the photo.
    5. Real Time Template – When the “Real Time Template” is selected and a photo is taken, the date, place, weather, temperature, and humidity are indicated in the frame, making it great for travel photos or watching your child grow.

Availability and Pricing

The new INSTAX SHARE SP-3 SQ will be available in November 2017 for USD $ 199.95 and CAD $ 249.99. Instax SQUARE film is sold separately for USD $ 16.99 and CAD $ 15.99.

Articles: Digital Photography Review (dpreview.com)

 
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Irix announces 100mm filter system for wide angle lenses

21 Oct

Lens manufacturer Irix announced earlier today that it plans to release a filter holder and a collection of filters in 100x100mm and 100x150mm sizes—a system designed especially to fit its 15mm F2.4 lens. The holder accepts a special bayonet mount adapter to attach to the front of the 15mm lens, while a range of additional screw thread adapters will allow the holder to be used with other lenses.

The Irix Edge 100 system will consist of a dual slot holder that the company claims is the lightest in its class. The holder is made from ‘aluminium alloy’ and features a rotating joint to allow easy positioning of graduated filters and polarisers.

Irix says that the holder, called the IFH-100, has a profile that’s slim enough to avoid mechanical vignetting even when two filters are held in front of the 15mm lens, and that a layer of black velvet covering the forward surfaces prevents light leak during long exposures.

The filter system includes 2mm-thick filters in the 100x100mm and 100x150mm sizes—to begin with the company will launch mostly NDs, ND grads and a polarizer, but has plans to offer a filter that cuts the effect of pollution. The holder accepts filters from other systems as well, and the company plans to offer adapter rings for lenses with threads of between 67mm and 82mm. Irix already has a series of circular screw-in filters under the Edge brand.

Price and availability have yet to be announced. For more information visit the Irix website.

Press Release

Irix presents its Edge 100 filter system

The TH Swiss company would like to announce the expansion of its range of Irix accessories with the Edge 100 series filter system. Among new products, there will be a versatile holder – the IFH-100 – with dedicated adapters and a wide choice of 100x100mm and 100x150mm filters.

The Irix Edge IFH-100 filter holder

The Irix IFH-100 is a universal filter holder designed for size 100mm filters. Its lightweight compact construction and bayonet adapter are created especially for the Irix 15mm f/2.4 lens, allowing the use of two filters at the same time without any vignetting effect. The construction of the filter holder base on the removable adapters allows for quick and easily attachment to the lens, along with free rotation around the optical axis when using the graduated or polarizing filters.

The ability to use removable adapters with thread diameters from 67mm to 82mm means that the holder can be used with lenses produced by Irix in the future, along with other brands. Each adapter has an additional thread for attaching the cap to the lens.

The filter holder is made of an aluminium alloy, which guarantees the high strength and stiffness of its structure. This has enabled to get an extremely compact size while keeping wide functionality, along with an aesthetic design together with the whole Irix product line. It is worth mentioning that the IFH-100 is the lightest holder of its class. The front surface of the filter holder is covered with a light-absorbing velvet fabric that blocks access to the side light, what is especially important when using high density optical ND filters.

The Irix Edge 100 filters

With the introduction of the IFH-100 filter holder, the Edge 100 series filters will also be available in two formats. The first, size 100×150, will contain gradual filters with a soft and hard transition, and also a reversed gradual filter dedicated to taking pictures of sunrises and sunsets. These rectangular filters will be available in ND4, ND8 and ND16 versions. In the square format, Neutral Density filters with densities ND32, ND128, ND1000, ND1000K will be available for the 100x100mm, along with a polarizing filter. There are future plans by the manufacturer to introduce filters which reduce light pollution.

Edge 100 series filters have a thickness of 2mm and are made from high quality optical glass which is also used in the production of the optical elements in lenses. Filters are coated on both sides with an anti-reflective nano-coating to keep high contrast and natural colours in pictures. The additional water and oil repellent coating also ensures easy cleaning of the surface.

The premiere at Photo Plus Expo 2017

The Edge series will be available at the Irix booth (No.929) during the Photo Plus Expo in New York City on October 26-28, 2017.

The full range of new Irix Edge accessories, along with pricing and availability information, will be published in the near future.

Articles: Digital Photography Review (dpreview.com)

 
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Adobe announces record-breaking $1.84 billion in revenue for Q3

21 Sep

Adobe has once again posted record quarterly revenue, this time for the fiscal quarter that ended on September 1, 2017. The software company experienced a 26% year-on-year revenue growth with $ 1.84 billion in its third fiscal quarter this year. Of that, $ 1.27 billion came from the company’s Digital Media segment, including Creative Cloud. On a GAAP basis, Adobe saw its year-on-year net income grow 55% and its operating income grow 48%.

We’ll give you a moment to take that in… 55% net income growth, and a fiscal quarter of $ 1.84 billion. The jump to a subscription model is treating the company VERY well.

This marks yet another high point for Adobe, which previously posted record revenue during its second fiscal quarter ending in June 2017. During its Q2, Adobe made then record-setting $ 1.77 billion with its Digital Media segment having driven that revenue.

Looking forward, Adobe anticipates fourth fiscal quarterly revenue of $ 1.95 billion, which would once again keep it in line with analysts’ expectations and set yet another record. Financial highlights from Adobe for Q3 are listed below:

  • Adobe achieved record quarterly revenue of $ 1.84 billion in its third quarter of fiscal year 2017, which represents 26 percent year-over-year revenue growth.
  • Diluted earnings per share was $ 0.84 on a GAAP-basis, and $ 1.10 on a non-GAAP basis.
  • Digital Media segment revenue was $ 1.27 billion, with Creative revenue growing to $ 1.06 billion.
  • Digital Media Annualized Recurring Revenue (“ARR”) grew to $ 4.87 billion exiting the quarter, a quarter-over-quarter increase of $ 308 million.
  • Adobe Experience Cloud achieved revenue of $ 508 million, which represents 26 percent year-over-year growth.
  • Operating income grew 48 percent and net income grew 55 percent year-over-year on a GAAP-basis; operating income grew 43 percent and net income grew 46 percent year-over-year on a non-GAAP basis.
  • Cash flow from operations was $ 704 million, and deferred revenue grew to approximately $ 2.20 billion.
  • The company repurchased approximately 2.1 million shares during the quarter, returning $ 298 million of cash to stockholders.

Articles: Digital Photography Review (dpreview.com)

 
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Godox announces affordable XPRO-C wireless flash trigger for Canon users

15 Sep

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Godox has unveiled the new XPRO-C, an affordable wireless flash trigger compatible with all of the company’s X1-series 2.4GH lamps and flashes, and built specifically for Canon cameras. The new trigger seems to be competing with both Canon and Nissin, whose Air 10s trigger features some similar features at a steeper price.

The XPRO-C supports manual, high-speed sync, and TTL control alongside TTL-Convert-Manual (TCM) functionality. The TCM function enables users to meter flashes in TTL and then switch to manual mode; the settings are auto-adjusted to maintain an equivalent output.

User control is simplified via a large dot matrix LCD able to display five groups alongside five physical group buttons. Selecting a specific group pulls up additional information on the LCD, according to Godox, and there’s support for multiple custom functions. High-speed sync ranges up to 1/8000, manual flash power from 1/1 – 1/256, and there’s support for X1/R2 receiver flashes in up to 16 groups.

The XPRO-C (also called Flashpoint R2 Pro in the US) has a retail price of $ 80 and is already available for pre-order online.

Articles: Digital Photography Review (dpreview.com)

 
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Nissin announces Super Light Stand LC-50c: The world’s lightest light stand

15 Sep

Nissin has released a new light stand that it claims is the lightest in the world. The Super Light Stand LS-50C uses carbon fibre for its central column to keep its total weight down to just 575g/1.2lb. But even at that featherweight, it can still hold 1.5kg/3.3lb and extends to a maximum height of 200cm/79in.

Packed away, it stores at a minimum length of 48.5cm/19in.

As these stands are generally static, the idea of using carbon fibre to make them lightweight is mainly to reduce the weight of the photographer’s kit when traveling, but also to make assistant’s work a little easier—whether carrying to and from a shoot, or holding during one.

The centre column uses a collar-style rotary locking mechanism more often seen on tripods, which the company says makes tightening easier and more effective than standard locking nuts and handles. Nissin has also come up with an interesting design for the leg clamps that allows them to be extended to a flat position on the ground for added stability.

The Nissin LS-50C will go in sale in the next couple of days priced 13,500 yen plus tax (approx. $ 130). For more information see this translated version of the Nissin product page.

Articles: Digital Photography Review (dpreview.com)

 
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SLR Magic announces CINE 18mm F2.8 lens for Sony E-Mount

14 Sep

SLR Magic has released a new model in its series of manual-focus lenses for full-frame Sony E-Mount cameras: the SLR Magic CINE 18mm F2.8 wide angle. The optical design of the lens incorporates 10 elements in 8 groups and allows for a minimum focus distance of just 20cm (~7.9 inches).

The new lens features a black anodized body, a low weight of only 445 grams and compact dimensions, making it an interesting option for use on gimbals and other video-centric camera supports. It also comes with a 62mm filter thread. The aperture features a manually controlled diaphragm and 9 blades, and allows you to stop down from F2.8 to F16.

The SLR Magic line-up now covers a range from 18 to 75mm, with the latest addition looking like a good option for landscape and architectural photographers, in addition to video-shooters.

The SLR Magic CINE 18mm F2.8 will be available through authorized retailers starting in October, and will set you back $ 500.

Articles: Digital Photography Review (dpreview.com)

 
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Sony announces new Cyber-shot RX10 IV with phase-detect AF and 24 fps bursts

12 Sep

Sony has announced the RX10 Mark IV, a high-speed addition to its long-zoom 1″ sensor compact lineup. It can shoot at 24 fps with AF and AE and can shoot for up to 112 Raw images. Its 0.03 sec AF-lock speed is claimed to be the World’s fastest.

It features the same 24-600mm equiv. lens as its predecessor and is the first RX10 camera to include on-sensor phase detection, with 315 AF points covering 65% of the frame. It’s also the first Cyber-shot to include Sony’s “High Density” AF Tracking system, and the company says that Eye AF has been improved.

Naturally the lens has optical image stabilization built-in, with an estimated 4.5 stops of shake reduction. A focus range limited has been added to the Mark IV.

The RX10 IV also has a tilting, 1.44M-dot touchscreen LCD with “touchpad AF” as well as a 2.36M-dot OLED electronic viewfinder. Sony claims that the increase in processing power has dramatically reduced EVF display lag.

It also captures UHD 4K 24p/30p video with phase detection autofocus, taken from oversampled capture for high detail levels. It can also shoot 1080p footage at up to 120 fps. Video enthusiasts will also appreciate support for S-Log3/S-Gamut3, Gamma Display Assist, and Proxy recording.

Battery life has dropped slightly, from an estimated 420 shots per charge on the Mark III to 400 on the Mark IV, using the same NP-FW50 pack as before.

It will cost around $ 1699 and will be available from October.

Press Release

Sony’s New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens

  • World’s Fastest1 AF Speed, 24 fps2 Continuous Shooting with full AF/AE tracking
  • 315 focal-plane phase-detection AF points covering approx. 65% of the frame
  • ZEISS® Vario-Sonnar T* 24-600mm3 F2.4-F4 Large Aperture, High Magnification Zoom Lens
  • 4K4 Movie Recording with full pixel readout without pixel binning

NEW YORK, Sept. 12, 2017 – Sony – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – has today announced the new flagship model in its acclaimed Cyber-shot® RX10 series, the RX10 IV(model DSC-RX10M4).

Featuring the world’s fastest1 AF acquisition time of 0.03 seconds5 and up to 24 fps continuous shooting2 with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile 24-600mm3 F2.4-F4 ZEISS® Vario-Sonnar T* lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.

The impressive RX10 IV camera is equipped with a latest 1.0-type 20.1 MP6 Exmor RS CMOS stacked image sensor with DRAM chip along with a powerful BIONZ X™ image processor and front-end LSI. These key components all work together to maximize overall speed of operation and performance, ultimately ensuring the highest possible image and video quality throughout the entire range of the 24-600mm3lens.

“Our customers have been asking for an RX10 series camera with Sony’s latest innovations in AF performance, and we’ve delivered with the RX10 IV model,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. “With its unmatched combination of AF speed and tracking, continuous shooting performance, extensive range of up to 600mm and outstanding video quality, the RX10 IV delivers more flexibility in a singular package than anything else in market. It is perhaps the most versatile ‘all in one’ camera that Sony has ever created, offering a seemingly endless amount of creative possibilities for photographers and videographers.”

Fast Focusing, Fast Shooting

A first for Sony’s RX10 series of cameras, the new RX10 IV model features a Fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF points covering approximately 65% of the sensor and contrast-detection AF to ultimately enable the camera to lock focus in as little as 0.03 seconds5. This high speed focusing complements the extensive 24-600mm3 range of the lens, ensuring all subjects can be captured with precise detail and clarity.

Additionally, for the first time in a Cyber-shot camera, the RX10 IV model employs High-density Tracking AF technology. This advanced technology, which had only been previously available in a select few of Sony’s acclaimed line of ? interchangeable lens cameras, concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease.

Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus and Focus Range Limiter7. AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C and AF-A, which can be easily adjusted based on user preferences and shooting situations.

An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fps2 with full AF/AE tracking, with an impressive buffer limit of up to 249 images8. With the significant improvements in processing power for the new camera, EVF display lag during continuous shooting has been substantially reduced, allowing shooters to capture the decisive moment with ultimate confidence. Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual shots.

The RX10 IV also has a high speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the “rolling shutter” effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged. A mechanical shutter mode is also available as well if required by the user.

ZEISS® Vario-Sonnar T* 24-600mm F2.4-F4 Lens

The 24-600mm3 ZEISS® Vario-Sonnar T* lens on the Cyber-shot RX10 IV camera features a large maximum aperture of F2.4-F4.0, helping it achieve outstanding image quality throughout the entire zoom range, all the way up to ultra-telephoto. It includes a super ED (extra-low dispersion) glass element and ED aspherical lenses to minimize chromatic aberration, and ZEISS® T* Coating to minimize flare and ghosting.

The lens also has built-in Optical SteadyShot™ image stabilization that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.

Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images.

Professional Video Capture

The new RX10 IV model becomes the latest Cyber-shot RX camera to offer the advantages of 4K (QFHD 3840 x 2160) movie recording, with its Fast Hybrid AF system realizing about 2x faster focusing speed compared to the RX10 III.

In 4K mode, the new RX10 IV utilizes full pixel readout without pixel binning, capturing approximately 1.7x more information than is required for 4K movie output to ensure that all the finest details are captured accurately. The camera utilizes the XAVC S™9 codec, recording video at a high data rate of up to 100 Mbps depending on shooting mode. Users have the option of shooting at either 24p or 30p in 4K mode (100 Mbps), or in frame rates of up to 120p in Full HD mode.

The new camera also has a variety of other professional caliber video features including Picture Profile, S-Log3/S-Gamut3, Gamma Display Assist, Proxy recording, Time Code / User Bit and more, as well as input for external microphone and output for headphone monitoring.

Super slow motion10 video recording is also available, with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority). This unique feature gives users the ability to choose among 960fps, 480fps and 240 fps frame rates and among 60p, 30p and 24p playback formats11.

Upgraded Operation and Customization

The new RX10 IV features Sony’s latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and Touch Pad function – another first for Cyber-shot RX series – for quick and smooth focusing operation, and WhiteMagic™ technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions. Additionally, it is equipped with an approx. 2.35M dot high-contrast XGA OLED Tru-Finder™, ensuring true-to-life image preview and playback functionality. Triple lens rings for aperture, zoom and focus are also available, with a completely quiet, smooth option for the aperture ring that is ideal for video shooters.

To enhance customization, “My Menu” functionality has been added, allowing up to 30 frequently used menu items to be custom registered. Menus are color coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience.

The RX10 IV is also dust and moisture resistant12, and Wi-Fi®, NFC™ and Bluetooth® compatible.

Pricing and Availability

The new Sony Cyber-shot RX10 IV camera will ship in October for about $ 1,700 US and $ 2,200 CA.

The new cameras and all compatible accessories will be sold at a variety of Sony authorized dealers throughout North America. More product information can be found HERE.

A variety of exclusive stories and exciting new content shot with the new RX10 IV cameras and other high-end Sony imaging products can also be found at www.alphauniverse.com , Sony’s community site built to educate, inspire and showcase all fans and customers of Sony imaging products. A full gallery of images from the camera can also be found HERE.

  1. Among fixed lens digital cameras with 1.0-type sensor. As of September 2017 press release, based on Sony research.
  2. With “Continuous shooting mode: Hi”.
  3. 35mm equivalent
  4. 3,840 x 2,160 pixels
  5. CIPA standard, internal measurement, at f=8.8mm (wide-end), EV6.8, Program Auto, Focus mode: AF-A, AF area: Center
  6. Approx. effective MP
  7. Only when 35mm-equivalent focal length is within 150-600mm range
  8. With “Continuous shooting mode: Hi” and “Image quality: Fine
  9. A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps.
  10. Sound cannot be recorded. A class 10 or higher SDHC/SDXC memory card is required.
  11. In NSTC mode. Switch between NTSC and PAL using the menu.
  12. Not guaranteed to be 100% dust and moisture proof.

Articles: Digital Photography Review (dpreview.com)

 
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