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Posts Tagged ‘launches’

Lensbaby launches $50 macro filter kit

13 Jan
Background Photo by Kathleen Clemons, courtesy of Lensbaby

Lensbaby has launched a 46mm macro filter kit that can be combined with several of the company’s “bokeh effect” lenses, expanding their scope of application to close-up photography.

The filters screw onto the front of the lenses and the kit comes with three diopter options (+1,+2, and +4). The individual filters can be stacked for even higher levels of magnification and LensBaby says multiple coatings have been applied for enhanced contrast.

The 46mm kit is compatible with the Sweet 35, Sweet 50, Edge 50, Edge 80, Twist 60 and Creative Bokeh lenses, as well as the LensBaby macro converters, allowing for a multitude of close-up effects. In the Lensbaby product line-up it sits alongside the effect filter kit that was launched last October and comprises of an eight-point star filter, a three-stop neutral density filter and a circular polarizer.

The new macro filter set is available now for $ 50. You can find more information and additional sample images on the company’s website.

Articles: Digital Photography Review (dpreview.com)

 
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WD launches two new portable SSDs designed for photographers and drone users

10 Jan

In addition to revealing the world’s smallest 1TB USB-C flash drive, Western Digital has launched two new portable SSDs specifically designed for “avid photographers and drone enthusiasts” at this year’s Consumer Electronics Show (CES) in Las Vegas.

The SanDisk Extreme Portable SSD offers both high performance and durability in an extremely portable package, while the My Passport Wireless SSD gives photographers a solid state version of WD’s popular My Wireless Pro, which features built-in WiFi, an SD card slot, and other convenient features for photographers on-the-go.

SanDisk Extreme Portable SSD

The SanDisk Extreme Portable SSD is a lightweight (79g / .17lbs) pocket-sized USB-C drive encased in a durable housing with an IP55 dust- and water-resistant rating. Thanks to the housing, the drive can withstand operating temperatures ranging from 0°C to 45°C (32°F to 113°F), as well as storage temperatures ranging from -20°C to 70°C (-4°F to 158°F).

The Extreme Portable SSD drive has a USB 3.1 Gen 2 interface, read speeds up to 550MB/s, and out-of-the-box compatibility with Windows and macOS.

The drives are currently listed on SanDisk’s website as “not in stock” at the following capacities and price points: 250GB for $ 100, 500GB for $ 170, 1TB for $ 350, and 2TB for $ 700.

WD My Passport Wireless SSD

The My Passport Wireless SSD, as the name suggests, is a solid state version/update to the original My Passport Wireless Pro that we reviewed and actually quite liked.

Housed in an enclosure with an integrated 802.11ac wireless connection, this drive allows users to access content on the drive over WiFi, including streaming 4K videos to a computer or mobile device. The wireless feature works with the My Cloud mobile app, as well as some third-party apps including LumaFusion and FiLMiC Pro.

In addition to wireless access, this My Passport product also has an integrated SD card reader so that photos and videos can be copied onto the SSD directly from the media card at speeds up to 65MB/s. For other types of media cards, the Wireless SSD supports direct transfers via a cable and connected media card adapter. Finally, the drive also features a USB port for transferring content to a computer via USB 3.0 at speeds up to 390MB/s.

Because this model has built-in wireless, Western Digital has packed a 6700mAh battery into the drive case, enabling the WiFi feature to be used for up to 10 hours before it needs to be recharged. And for convenience’ sake, the device’s built-in battery doubles as a power bank for charging other USB devices, such as a smartphone.

The My Passport Wireless SSD will be available in 250GB ($ 230), 500GB ($ 300), 1TB ($ 500), and 2TB ($ 800) capacities. Pre-orders are available now, with shipping estimated to start on February 15th.

Articles: Digital Photography Review (dpreview.com)

 
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Kodak launches KODAKCoin ‘photo-centric cryptocurrency’ and KODAKOne platform

10 Jan

Amidst all of the CES 2018 news big and small, Kodak managed to drop what might be the most shocking announcement of the week: together with WENN Digital, Kodak will be launching its own “photo-centric cryptocurrency” called KODAKCoin alongside a blockchain-powered image rights platform called KODAKOne.

The cryptocurrency and platform are meant to “empower photographers and agencies to take greater control in image rights management.”

The KODAKOne platform does this the same way Binded (formerly Blokai) does: by using blockchain technology to create an “encrypted, digital ledger of rights ownership” where photographers can simply and securely register their new and old work. The difference being, of course, that Kodak is setting up its OWN blockchain and cryptocurrency rather than piggybacking upon an existing one.

Once registered, photographers can license their work through the KODAKOne platform, and the platform will continually crawl the web and monitor for infringement of registered images.

The KODAKCoin cryptocurrency, meanwhile, is meant to create a “new economy for photography.” Images licensed through KODAKOne will be paid for in KODAKCoin, which Wenn and Kodak both promise is “subject to the highest standards of compliance.” A cryptocurrency for photographers, with digital rights management built right in.

For now, if you visit the KODAKCoin website, you’ll be greeted by the splash screen below, but that should be gone with the day:

“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” says Kodak CEO Jeff Clarke. “Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative and easy way to do just that.”

Of course, all of this is predicated on the idea that the KODAKCoin launch actually goes well. The SEC Regulated Initial Coin Offering for KODAKCoin is scheduled for January 31st, and open to “accredited investors” from the US, UK, Canada and a few other unnamed “select countries.”

To learn more about KODAKOne and KODAKCoin, visit the main Kodak website for now, or check out the official KODAKCoin website when it launches in 24 hours’ time.

Press Release

KODAK and WENN Digital Partner to Launch Major Blockchain Initiative and Cryptocurrency

KODAKOne platform and KODAKCoin cryptocurrency give photographers a new revenue stream and a secure platform for protecting their work

ROCHESTER, N.Y. – Today Kodak and WENN Digital, in a licensing partnership, announced the launch of the KODAKOne image rights management platform and KODAKCoin, a photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management.

Utilizing blockchain technology, the KODAKOne platform will create an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform. With KODAKCoin, participating photographers are invited to take part in a new economy for photography, receive payment for licensing their work immediately upon sale, and for both professional and amateur photographers, sell their work confidently on a secure blockchain platform. KODAKOne platform provides continual web crawling in order to monitor and protect the IP of the images registered in the KODAKOne system. Where unlicensed usage of images is detected, the KODAKOne platform can efficiently manage the post-licensing process in order to reward photographers.

“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said Kodak CEO Jeff Clarke. “Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative and easy way to do just that.”

“Engaging with a new platform, it is critical photographers know their work and their income is handled securely and with trust, which is exactly what we did with KODAKCoin,” said WENN Digital CEO Jan Denecke. “Subject to the highest standards of compliance, KODAKCoin is all about paying photographers fairly and giving them an opportunity to get in on the ground floor of a new economy tailored for them, with secure asset rights management built right in.”

The initial coin offering will open on January 31, 2018 and is open to accredited investors from the U.S., UK, Canada and other select countries. For more information visit www.kodakcoin.com. This initial Coin Offering is issued under SEC guidelines as a security token under Regulation 506 (c) as an exempt offering.

For more information and to sign up for product updates, please visit www.kodak.com/go/kodakone.

Articles: Digital Photography Review (dpreview.com)

 
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High Sight launches the Mini portable cable camera system

14 Dec

Manufacturer of cable camera systems High Sight has unveiled the latest addition to its product lineup. The Mini System was designed with portability and ease of use in mind, but builds on High Sight’s experience building larger and more complex products. The unit is controlled via a button interface and can carry gimbals, such as the DJI Osmo, Gopro Karma Grip and similar models.

“The High Sight Mini has been a blast to create and will be a game changer.” said Kevin Brower, president and chief executive officer of High Sight. “The Mini has evolved into something more than we could’ve hoped for. With our ping pong mode, you can set it up and walk away, it’s like having an extra cameraman on set just continually getting great footage.”

The Mini uses speed and position sensing for smooth movement and has been developed to be be fully autonomous. According to High Sight, this means the operator can focus on camera control, allowing for single user operation when normally two users would be required.

The Mini is made from machined aluminum and weighs only 1.3 lbs (0.6 kg). It can carry a payload of 3.3 lbs (1.5 kg) and easily fits into a backpack.

The demo reel below will give you a better idea of the kind of shots that are possible with the company’s cable systems. And if you think the Mini could be a useful tool for shooting your next video, you can find more information on the High Sight website.

Press Release:

High Sight Mini Sets The Bar With Ultra-Portable Design And Smart Functionality

Features Fully Autonomous Mode, Whisper Quiet Movement, and Reliable Performance. High Sight Launches New Product Allowing One of a Kind Shot.

Salt Lake City, Utah, November 7th, 2017 High Sight (highsightcam.com) cable camera systems is proud to launch the ultra-portable and fully autonomous Mini system. The new system was developed through years of experience building larger and more complex products. The Mini was brought about when creator and owner of High Sight saw a need for a smaller version in their current product line.

“The High Sight Mini has been a blast to create and will be a game changer.” said Kevin Brower, president and chief executive officer of High Sight. “The Mini has evolved into something more than we could’ve hoped for. With our ping pong mode, you can set it up and walk away, it’s like having an extra cameraman on set just continually getting great footage.”

Innovative: The Mini was designed to be compact, easy to use, and intelligent. Through years of experience High Sight developed the mini to be fully autonomous. By eliminating the task of controlling the Mini the operator can focus live camera control. This functionality allows for a single user to capture the same shot that would normally require two users. The Mini is great at capturing new and creative angles. Use it to shoot
interesting b-roll or set it on ping pong mode and capture great moments in your next BTS video.

  • Intelligent speed and position sensing for perfectly smooth movement
  • Fully Autonomous mode
  • Button interface for quick and easy operation
  • Compact size allows for maximum portability
  • ¼-20 mount to carry gimbals like the DJI Osmo, Gopro Karma Grip and many more
  • Machined aluminum for increased durability and protection
  • Made in the USA

Specs and Details:

  • Weight: 1.3 lbs. / .6 kg
  • Dimensions: 7.48” Long : 3.2″ Wide : 2.3″ Tall
  • Max Payload: 3.3 lbs. / 1.5 kg
  • Max Speed: 10 mph
  • Battery: Rechargeable: Lithium ion battery

Articles: Digital Photography Review (dpreview.com)

 
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Google launches three mobile photography ‘Appsperiments’

13 Dec

Google today launched the first three installments in a series of experimental photography apps that the company calls ‘appsperiments’. The apps build on a range of technologies that are currently under development at Google, including: object recognition, person segmentation, stylization algorithms or efficient image encoding and decoding technologies.

Storyboard – Android only

The Storyboard app is currently available for Android and converts videos into single-page comic layouts. After shooting a video the app automatically selects interesting video frames, creates a layout, and applies one of six visual styles to the imagery.

And since privacy is a big concern with anything ‘intelligent’ like this: all of this happens on-device, without sending any data to the cloud.

Selfissimo! – iOS and Android

Selfissimo! is available for iOS devices and Android. Once you activate the app, it automatically captures a black-and-white selfie each time you strike a pose. The app encourages you to pose and captures a photo whenever you stop moving.

You end the ‘photoshoot’ by tapping on the screen, and can then review a ‘contact sheet’ to save your favorite images.

Scrubbies – iOS only

Scrubbies is an iOS app and allows you to adjust the playback speed and direction of videos, as well as create looping clips. The idea is to shoot a video using the app and then ‘remix’ it by ‘scratching’ on the screen like a DJ would do with vinyl.

Scrubbing with one finger plays the video. Scrubbing with two fingers captures the playback so you can save or share it.


If you try one or more of these so-called appsperiments, you can send your feedback to Google via in-app feedback links. More information about each of these creations is available on the Google Research Blog.

Articles: Digital Photography Review (dpreview.com)

 
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Meyer Optik Goerlitz launches P75II F1.9 lens with coverage for medium format

08 Dec

German optical manufacturer Meyer Optik Goerlitz has launched an Indiegogo campaign to fund the construction of a new version of its Primolpan 75mm F1.9 portrait lens that will be designed for sensor sizes from Micro Four Thirds all the way up to medium format.

The so-called P75II will have a much wider image circle, to enable it to be used with the smaller medium format sensors such as the Hasselblad X1D and Fujifilm’s GFX 50S. As a consequence of the larger covering circle, Meyer Optik claims smaller formats will enjoy added contrast across the frame.

The lens is a redesigned version of a lens produced in the 1930s by Meyer Optik, but the war and the communist control of East Germany halted production of the original after only 2,000 had been made. The newest version has modern glass and coatings, and a new internal design to enable medium format compatibility. The closest focus has also been reduced to 55cm/1.8ft, and the company is introducing a Meyer Achromat accessory close up lens attachment that reduces that distance further to just 25cm/1ft.

While the original lens used a Cooke triplet design, the new P75ll is constructed with five elements in four groups and a 14-bladed iris to produce the famous bubble-type out-of-focus highlights the company has become known for. Glass will come from Schott and Ohara, the aperture will run from f/1.9 to f/16, and the front filter thread will be a standard 52mm.

At the time of writing, the lens has raised over $ 120,000 on a target of just $ 30k, with a full month left still to run. Lenses can be had for a pledge of $ 650 against an expected full asking price of $ 2,500, while a kit with the Achromat close-up lens is going for $ 800 against an expected retail price of $ 2,600. You get to choose between either a black or silver finish, and Meyer Optik Goerlitz expects the lenses to ship at the end of September 2018.

For more information, visit the Meyer Optik Goerlitz P75ll Indiegogo campaign page.

Mounts:

  • Leica M
  • Canon EF
  • Nikon F
  • M42
  • Sony-E
  • Fuji-X
  • Micro-Four Thirds
  • Pentax-K
  • Fuji’s GFX (if the campaign receives more than 25 supporters for this mount)

Manufacturer Information

Return the lost treasure: Create the P 75 II f1.9

The P75 II is the advanced version of the rare vintage Primoplan 75. Along with its specially designed achromat lens the P75 II can go down to a minimum focal distance of just 25cm or less than 1 foot. Its enlarged frame size allows use on mid format cameras and increases contrast and resolution. It is a bokeh lover’s dream with a variety of possible bokehs build into one lens: from circular, melting rings to swirly and creamy backgrounds. Yet, its center sharpness is magnificent.

Prototype Stage

When the ingenious Paul Schaefter first constructed the Primoplan 75/f 1.9 in early 1930’s, his goal was to create the best lens of its kind. Even a century later, its ability to create the most striking and impressive bokeh-effects have stood the test of time. When we decided to recreate and modernize this lens, we knew we had an important legacy to uphold – and the results were beyond even our high expectations.

With the modern Primoplan 75, the creative photographer has the perfect means in his hands to compose his images with the required background and dreamlike transition from sharpness to fuzziness. But see for yourself.

But we wanted more so we carefully innovated and have developed a new version of the Primoplan 75, which we have named the P75 II. In the new P75 II, you’ll find that we’ve reduced the minimum focal distance by almost 30% to just 55cm or 1.8 ft. and we enlarged the image or frame size so that we can now also cover mirrorless medium format cameras like Fuji’s GFX 50s. Also, as a consequence, we improved the contrast of the images for 35 mm (full format and mirrorless) dramatically. The Meyer P75 II is just simply the perfect tool for portrait, nature photography and, through the enhanced contrast, black and white photography.

Help us to put this legend back into your hands

The region in Germany around Jena-Dresden-Goerlitz gave birth to so many famous camera and lens advancements in the early part of the 20th Century, you might call it the Silicon Valley of photography of its time.

At this time, genius Paul Schäfter developed the Primoplan 75, whose design Meyer-Optik-Görlitz applied to protect on 17/06/1936. It soon became famous for its unique, dreamlike ability to create bokeh, along with a soft transition from fuzziness to sharpness which is still unmatched.

Lights seem to magically, melt into each other. Yet, the P75 II maintains that special Primoplan center sharpness, dramatically stressing the core of the image.

World War II abruptly put a halt to this success story. After the war, the company was more or less taken over by the new East German government. While some dedicated skilled workers restarted what was left of the company by 1949, barely two thousand Primoplans had been built.

For a short time, it seemed as if the wonderful lenses could return to their original glory as photographers around the world hailed the return. But again, politics interfered and the communist central planning committee put an end to the Primoplan line in favor of other lenses. So, the Primoplan series can rightfully be called a lost treasure.

No wonder vintage Primoplans are selling at extremely high prices. We knew from the beginning that bringing the Primoplan back would be a tough task. The glass of the time was no longer available, and the use of lead in optics is no longer acceptable. But after lengthy calculations, prototype building and tests, Dr. Wolf-Dieter Prenzel, leading development engineer of Meyer Optik, succeeded in adapting the historic lens construction to modern-day photography while keeping the characteristics of the lens alive.

In 2017, the first new P75 lenses – at the beginning still called Primoplan 75 – hit the market and were soon sold out.

But we wanted to take the saga further and following Paul Schaefter’s legacy, we went on and developed the Meyer P75 in a second version with even better features.
Come and join us on our journey and help us to revive a literally historic lens.

The Primoplan 1.9/75 is known for its fine progression from focus to blur, exceptional base sharpness and unique, dreamy, creamy bokeh, which lets the light magically flow together. The 75mm focal length creates a natural viewing angle and does not compress as much as longer focal lengths. Its 14 aperture blades enable the camera to create impressive blur patterns even when stopped down.

“Bokeh Lover’s Dream Lens”

There is much talk about bokeh. Different lenses have their strength and weaknesses. But the Meyer P75 II is a true king of bokeh because it offers the photographer a whole range of different bokehs in one lens. With the background at a closer distance, the 14 aperture blades display their merits and a wonderful circular, donut-type bokeh appears with the colors melting into each other. When the background is at about 9 feet/3m this becomes a more rotating composition of out of focus effects. But all the time these bokeh effects remain discreet and are not intrusive. You might call the P75 II bokeh effect noble or refined.

The Primoplan 75 is perfect for portrait photography. It adds a creamy, background-melting bokeh, classic sharpness and exceptional color rendering that produces skin tones that are almost perfect straight out of the camera. While there is always a great debate when you ask photographers to name their favorite focal length for portraits, we think the 75mm hits a sweet spot that gives you a bit more compression than a 50mm but allows you to work in slightly tighter spaces than an 85mm or 105mm lens.

The original Primoplan 75 / f1.9 is an enhancement of the Cooke triplet, in which a central dispersion lens is flanked by two groups of lenses, each acting as a converging lens. The rear group consists of a single biconvex converging lens. This exceptional design results in breathtaking images. The New P75 II (Primoplan type lens) will remain the basic construction but our lens designer Dr. Wolf Dieter Prenzel, has worked on major improvements in the optical scheme to make a perfect lens even better.

We are using a completely new lens design and lens materials which also are upgraded with a special coating to make them as resistant to environmental influences as possible. Of course, it will maintain the classic sharpness and versatile bokeh that vintage enthusiasts love, while incorporating modern technological advances for today’s DSLRs and mirrorless cameras.

The modern P75 II will come with mounts for:

  • Leica M
  • Canon EF
  • Nikon F
  • M42
  • Sony-E
  • Fuji-X
  • Micro-Four Thirds
  • Pentax-K
  • NEW: Fuji’s GFX (if we get more than 25 supporters we will create a native mount)

The P75 II will be launched with a larger image circle which also covers mirrorless mid format camera sensors. As a result, the image look will be persistent from center to the corners to reduce down edge effects to a minimum.

Paul Schäfter was the direct successor of Paul Ruolph at Meyer Optik. Rudolph died in 1935 and Paul Schäfter took over. He developed some of the most important Meyer lenses which were to be the backbone of the firms production for 25 yaers to come namely the Primoplan lenses and later also the so called Primotar 135mm and 180mm lenses. His colleague was Stephan Roeschlein who had designed the Trioplan lenses for Meyer. After the war Paul Schaefter left East Germany and Meyer optic and worked for a company by the name of ISCO in Braunschweig.

Shipping

The Meyer P75 II will be available worldwide. To minimize shipping costs, our rewards will either ship from the U.S. or from Germany, depending on your – our supporter’s – location. Since local regulations vary, please note that we cannot be held responsible for additional sales taxes or import/customs fees added by your country.

Deliveries to the U.S.: Shipping costs of the lenses in the U.S. are $ 20 USD. For most deliveries inside the U.S., there is no additional fee besides shipping costs. Since we have a shipping hub in Nevada and an office in Atlanta, Georgia, for deliveries to these states, the local sales tax applies. Please note that sales tax is not included and must be added in line with local regulations.

Deliveries to the European Union: Shipping costs within the European Union are $ 20 USD. For our supporters from the European Union, please note that VAT is not included. For supporters from the European Union 19% VAT (VAT Germany) need to be added seperately. If our project is successfully funded, we will get in contact with you in case of open VAT.

Deliveries outside U.S. and the European Union: For deliveries to regions outside U.S. or the European Union the shipping costs are $ 50 USD.

Please note there may be extra import costs/customs/taxes to pay upon delivery, depending on your location. Customs and taxes are subject to possible change and applicable law at the time of delivery will have to be taken into account. If you have a question about shipping or handling, please don’t hesitate to contact us!

Articles: Digital Photography Review (dpreview.com)

 
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Thingyfy launches Pinhole Pro S: The widest modern professional pinhole lens ever

06 Dec

Thingyfy is back with another Kickstarter campaign, and this time they’re trying to fund the Pinhole Pro S-Series lenses. As with the original Pinhole Pro campaign launched this past summer, the new Pinhole Pro S seeks funding for a modern pinhole lens. Unlike the original, however, the latest campaign is for a model that Thingyfy calls the widest pro-tier pinhole lens in the world.

Pinhole Pro S comes in two varieties: the Pinhole Pro S11, an 11mm lens with a 120 degree FOV, and the Pinhole Pro S37, a 37mm lens with a 60 degree FOV. Both lenses feature a fully aluminum body. The S11 version is designed for mirrorless cameras with Micro Four Thirds, Sony E, and Fuji X mounts; the S37 is designed for SLR/DSLR cameras with Sony A, Nikon F, Canon EF, and Pentax K mounts.

The wide-angle S-Series weighs less while being wider and nine times sharper than the original Pinhole Pro lens, according to Thingyfy. The company explains that its Pinhole Pro lenses offer a very precise pinhole aperture due to the use of a micro-drill that is robotically controlled. The drill produces a “perfectly round” and smooth hole, says Thingyfy, whereas alternatives like chemical etching and laser etching have downsides, such as corroded or burnt, fuzzy edges.

Thingyfy is funding its new Pinhole Pro S lenses on Kickstarter, where an early bird unit of any camera mount is offered for $ 59 CAD / $ 46 USD with an estimated shipping date of April 2018.

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad launches its own online store, offers 5% off for a limited time

01 Dec

Iconic medium format manufacturer Hasselblad has opened its own online store, allowing users all over the world to skip the third-party vendors and local dealer and buy direct from the manufacturer itself. Following in the footsteps of Hasselblad’s first brick-andmortar stores in Sweden, China, and Japan, the online ‘Hasselblad Store’ will be open to resident of the USA, China, UK, Germany and France.

Currently, the Hasselblad Store is selling both X1D and H6D cameras, as well as a limited number of lenses. Opening offers include 5% off some X1D kits and the body-only price, while H6D buyers can get a free hard case with their purchase. These discounts will last until December 7th.

The company’s hope is that an official online store will broaden the availability of its products:

The launch of the ‘Hasselblad Store’ is one of our core initiatives derived from our strategy that focuses on not only making our products more accessible to photographers seeking hands on experience with the Hasselblad product line-up, but also to inspire fans with great images and stories.

For more information or if you want to purchase a brand new Hassy from the company itself, check out the Hasselblad Store for yourself.

Press Release

Hasselblad Expands Into E-Commerce with Launch of ‘Hasselblad Store’

Hasselblad’s New Online Store is Now Open To The USA, China, UK, Germany and France

Hasselblad, the leading manufacturer of digital medium format cameras and lenses, is pleased to announce the launch of its new online ‘Hasselblad Store’. The online store will broaden availability of Hasselblad’s iconic high- performance cameras and lenses to photographers in the USA, China, UK, Germany and France.

“The launch of the ‘Hasselblad Store’ is one of our core initiatives derived from our strategy that focuses on not only making our products more accessible to photographers seeking hands on experience with the Hasselblad product line-up, but also to inspire fans with great images and stories” said Bronius Rudnickas, Hasselblad Marketing Manager.

The online store follows closely behind the new Hasselblad website and the ‘Rent a Hasselblad’ program that was launched earlier in November.

‘Rent a Hasselblad’ is a global online reservation service for Hasselblad cameras and lenses. Whether renting a Hasselblad system for a speci c photoshoot, booking a camera to try it out before purchasing, or reserving gear to pick up and use at their next travel destination, the rental service provides photographers with more freedom and greater accessibility to Hasselblad systems.

During the opening week of the online store, customers will be eligible to receive a ve percent (5%) discount on the award winning X1D and the XCD 45mm and 90mm lenses. In addition, for every customer purchasing an H6D-50c or H6D-100c camera, an H System Camera Hard Case will be included. This offer will end on December 7th, 2017.
Access to the ‘Hasselblad Store’ at:
https://store.hasselblad.com/

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad launches rental service

16 Nov

Camera maker Hasselblad has launched the ‘Rent a Hasselblad’ camera equipment renting program, aiming to give enthusiast and professional photographers easier access to its medium-format photography products.

‘Rent a Hasselblad’ is a global online service and allows you to book Hasselblad cameras and lenses for a selected period of time, making it an interesting option for special photoshoots, when shooting while traveling or for those who’d simply like to try the Hasselblad system.

“Owning a Hasselblad medium format camera system is a significant investment even for a successful high-paid photographer,” said Bronius Rudnickas, Hasselblad Marketing Manager.

“Consequently, many professional photographers and enthusiasts haven’t had the opportunity to see what they’re able to create with Hasselblad’s medium format technology. The ‘Rent a Hasselblad’ program is designed to change that and we’re looking forward to seeing what photographers are able to produce having easier access to our photographic tools.”

At launch photographers can book the mirrorless medium format camera and a range of XCD lenses at around 40 pick-up locations across the globe. However, Hasselblad is planning to increase both equipment selection and locations in the future. In the US renting a X1D-50c for a day will cost you $ 110, lenses are around the $ 30 mark. The possibility to offset rental cost against the purchase price if you decide to purchase a piece of equipment after renting it is an added bonus.

You can find more information and book a camera and lenses on the Hasselblad website.

Press Release:

{PressRelease}

2017-11-16

HASSELBLAD LAUNCHES ‘RENT A HASSELBLAD’ – A NEW WAY TO EXPERIENCE AND TAKE ADVANTAGE OF HASSELBLAD MEDIUM FORMAT TECHNOLOGY

‘Rent a Hasselblad’ enables easier and on-demand access to Hasselblad medium format cameras and lenses for photography enthusiasts and professionals.

Hasselblad, the leading manufacturer of medium format cameras and lenses, is introducing the ‘Rent a Hasselblad’ service. The service has been created to allow photography enthusiasts and professionals to bene t from the advantages of medium format technology.

“Owning a Hasselblad medium format camera system is a signi cant investment even for a success- ful high-paid photographer,” said Bronius Rudnickas, Hasselblad Marketing Manager.

“Consequently, many professional photographers and enthusiasts haven’t had the opportunity to see what they’re able to create with Hasselblad’s medium format technology. The ‘Rent a Hasselblad’ program is designed to change that and we’re looking forward to seeing what photographers are able to produce having easier access to our photographic tools.”

‘Rent a Hasselblad’ is a global online service to book Hasselblad cameras and lenses for a selected period of time based on a photographer’s need to use the camera. Whether renting a Hasselblad system for a speci c photoshoot, booking a camera to try it out before making up their mind to purchase, or reserving gear to pick up and use at their next travel destination, the rental service will give photographers more freedom and higher accessibility to Hasselblad systems.

At its launch, customers can book the world’s first mirrorless medium format camera, the X1D-50c, and choose from a selection of XCD lenses at around 40 rental pick-up locations across the globe. Plans are already underway to grow the ‘Rent a Hasselblad’ service by increasing both the number of rental locations and expanding the selection of Hasselblad camera models at certain locations.

Furthermore, as a convenient online service with global coverage and reasonable rental fees, ‘Rent a Hasselblad’ offers photographers the possibility to offset rental cost against the purchase price if they then decide to make an investment in the Hasselblad camera system afterwards.

The ‘Rent a Hasselblad’ booking system with pricing and additional information can be found at: www.hasselblad.com/rental

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Articles: Digital Photography Review (dpreview.com)

 
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Outex launches clear, universal underwater camera housing

04 Nov

Outex has launched a clear version of its rubber underwater camera ‘housing’ via Kickstarter, where it is seeking $ 35k in funding to bring the product to market and help even more people get into underwater photography without breaking the bank.

This clear version joins the company’s original rubber sleeve, which features a solid blueish color with the exception of the lens cover. The clear design, according to Outex, makes it easier to adjust camera settings after putting the camera in the sleeve. And while the Kickstarter doesn’t mention it explicitly, we assume this version features the same IP08 rated waterproof design as the blue version, which can withstand depths up to 10 meters or about 33 feet.

Unlike most camera housings, which are made of rigid materials and designed to fit a specific camera, Outex’s rubber sleeve stretches to accommodate a variety of camera and lens shapes and sizes. Additionally, Outex says its new model has an “improved material composition” that makes both installation and removal easier by offering increased malleability and elasticity.

Finally, Outex says the housing covers also have better longevity thanks to a reformulated compound design and better manufacturing process.

As of this writing, Outex is about $ 10,000 of the way to its $ 35K goal with 31 days to go, but if the Kickstarter campaign brings in enough funds to meet certain stretch goals, Outex will also launch covers for mirrorless and compact cameras ($ 75k goal), large-body cameras ($ 150k goal), and even covers that can accommodate pistol grips and tripods ($ 175k goal).

The Kickstarter campaign is offering backers one clear cover for pledges of at least $ 100. Assuming the funding goal is met and everything goes according to plan (NEVER a guarantee), backers will receive their products in January 2018.

Articles: Digital Photography Review (dpreview.com)

 
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