Category: Photography

  • How to Price Photography Products and Services for Profit

    Think pricing your photography is overwhelming? You’re not alone. If there’s one question that every photographer struggles with time and time again, it’s how to price their products and services.

    • How should you price your photos?
    • What products should you offer?
    • How do you make sure your prices are high enough to make a profit, but not so high that you drive away business?

    https://www.pexels.com/photo/coffee-creative-notebook-office-64776/ price your photography

    No matter how hard you’ve worked to develop your client base, if you don’t have a consistent and effective pricing model in place, you’ll find yourself treading water. Luckily, it doesn’t have to be hard to come up with a pricing system to help you reach your goals.

    To figure out what you’ll need to make annually to run a successful photography business, we’re going to break your expenses down into two important sections: the cost of doing business (CODB) and cost of goods (COGs). Then we’ll explore session and product fees to determine how you can price for profit and success.

    Considerations

    When it comes to pricing, there is no one size fits all solution, so be sure to tailor your prices to fit your specific needs. Before we get started on pricing in detail, here are a few considerations you’ll want to keep in mind throughout the process.

    Target market

    Your pricing should be reflective of your target market. If you’re targeting high-income families in a wealthy area, your prices will be much steeper than if you were targeting budget buyers with more modest incomes. There’s truly no wrong target market. It’s all about defining your goals and knowing your niche.

    How to Price Photography Products and Services for Profit

    Location

    Consider your location. Do you live in an area with a high population or a smaller area with a narrower potential client base? Also, consider your local competition. While you should never construct your pricing based solely off of what your competitors are offering, you don’t want your prices to be drastically off base. Get a feel for what’s selling in your area and for how much, and use that as a baseline. Then adjust according to the specific needs of your business, which we’ll discuss in more detail below.

    Niche

    Although there is no set rule about which fields of photography charge more or less, it’s helpful to consider your niche or genre when coming up with a pricing list.

    For example, if you’re a wedding photographer, consider all of the work that goes into shooting and editing a wedding. Chances are you’ll be there for at least four hours, and that’s a very conservative estimation; many wedding photographers provide around eight hours of coverage on the big day. That’s why wedding photography packages can run upwards of $ 5,000 in some markets. Other niches are less exhaustive and time-consuming, so prices tend to be somewhat more conservative.

    How to Price Photography Products and Services for Profit

    Measuring your cost of doing business (CODB)

    Your cost of doing business refers to any non-reimbursable costs directly associated with running your business. These costs include internet fees, telephone, advertising, software, equipment purchase and maintenance, office supplies, etc. (this list is not exhaustive, think of everything you pay monthly whether or not you have any paying jobs). Calculating your CODB can seem overwhelming at first – especially to those of us who aren’t mathematicians – but it is an absolutely essential part of developing a realistic and profitable pricing model.

    Math time! Don’t run away just yet, it’s simpler than it looks. Your CODB is the result of an equation. It is determined by adding up your annual expenses plus your desired salary, then dividing by the number of billable days (think of this as the number of shoots) for that year.

    For example, if I have $ 30,000 in annual expenses and I want to pay myself a $ 45,000 salary, I know need to bring in $ 75,000 per year. If I plan to do 2 photo shoots per week for 48 weeks (accounting for four weeks of vacation), I’ll be looking at 96 photo shoots per year. $ 70,000 divided by 96 is about $ 781. This is the average amount I need to make in income per shoot, through session fees and products. Here it is broken up for easier reading:

    • Annual non-reimbursable expenses: $ 30,000
    • Plus salary desired: $ 45,000
    • $ Equals: 75,000 in total annual expenses
    • Weeks worked: 48
    • Times 2 Shoots per week
    • Equals: 96 shoots per year (needed)
    • $ 75,000 ÷ 96
    • Equal: $ 781 per shoot/job

    How to Price Photography Products and Services for Profit

    Sound complicated? It doesn’t have to be. The National Press Photographers Association offers a free CODB calculator to help you figure out your annual CODB. Keep in mind that the numbers they’ve plugged in are estimates only. Yours will vary.

    If the annual calculator seems overwhelming, try breaking it down by month. Many people find it helpful to break it down by month instead of looking at annual expenses. Digital Photography School offers a free monthly CODB worksheet that can be used for calculating CODB by month. Add in your own numbers and categories as necessary.

    Your numbers don’t have to be exact but try to make them as accurate as possible. Once you have an idea of what your CODB will be, you can use this number to determine what you’ll need to charge to keep your business running and pay yourself a suitable salary.

    Measuring your cost of goods (COGS)

    Anne

    By Anne

    Think that the cost of goods just refers to the cost of the prints you sell? Think again. If you want to price for success in the photography business, you need to factor in both materials and time.

    As defined on Investopedia, the cost of goods consists of; the direct costs attributable to the production of the goods sold by a company… including the cost of the materials used in creating the good along with the direct labor costs used to produce the good.”

    Sean MacEntee

    By Sean MacEntee

    This means that you need to factor in your time and labor on top of your material costs. Calculating material costs is simple, but figuring out your time can be a little more challenging. You need to account for all the time that goes into a client session, from the first phone call to the moment they receive their products. A typical workflow will look something like this:

    • Initial inquiry or phone call
    • Pre-session consultation (in person or by phone)
    • Session (time spent shooting)
    • Editing photos
    • Reviewing photos with client
    • Ordering prints/products
    • Inspecting prints/products
    • Packaging prints/products
    • Delivering or shipping prints/products

    Estimate the average amount of time you spend on each of these pieces of the puzzle. Many photographers figure in this time to be covered by their session fee, which we’ll dive into in the next section.

    What am I charging for?

    How to Price Photography Products and Services for Profit

    The session fee

    Sometimes referred to as a creative fee, the session fee is typically due in full prior to the session (this helps ensure you don’t have no-shows). This fee covers your time and creative talent as a photographer. By determining the amount of time you usually spend per shoot (as discussed in the previous paragraph), you can establish a base session fee.

    First, determine how much you want to make per hour. A simple way to calculate this is to divide your desired salary by the number of weeks you plan to work and the number of hours you will work each week. For example, from our numbers above:

    • $ 45,000 per year desired salary
    • ÷ 48 working weeks
    • ÷ 40 hours/week
    • About $ 25/hour

    Keep in mind this is adjustable based on your own perceived value. If you plan to make more per year, your hourly rate will go up.

    Then, multiply your cost per hour by the average number of hours you expect to spend on each client. For example, if you plan to spend an average of five hours on a single client from start to finish at $ 25/hour, your session fee is calculated as follows:

    • 5 hours
    • x $ 25/hour for your time
    • $ 125 per session (not including products, which we’ll discuss shortly.)

    This is a fairly average price for a 1-hour photo shoot in most markets. Remember, this fee is in place to reserve your time and creative talent.

    How to Price Photography Products and Services for Profit

    Prints and products

    Your prints and products should be priced according to the amount of money you need to bring in per shoot after your session fee. In keeping with the example above, let’s say we need to bring in $ 781 per shoot. The session fee will cover $ 125 of this, so you need to sell an average of $ 656 ($ 781 minus $ 125) per shoot in products.

    What products will you be selling?

    To start, figure out what products you’ll be offering to your clients. Don’t worry about including everything if you’re just starting out. There’s plenty of time to expand your product line as you grow. Typical photographer product lines include:

    • Prints in a range of sizes from 4 x 6″ to 30 x 40″
    • Framed prints
    • Canvases or gallery wraps
    • Albums
    • Digital files

    What do I charge for these products?

    To figure out what to charge for each item, you’ll want to add your marked up hard costs to your labor costs. We’ll use an 8×10 print as an example.

    How to Price Photography Products and Services for Profit

    1. Determine hard costs

    First, figure out what the print will cost to order from your lab. Add this cost to your other hard costs, like shipping and packaging materials. For example:

    • Print cost: $ 3.50
    • Shipping cost: $ 5.00
    • Cost of your packaging materials: $ 5.00
    • Total: $ 13.50 hard costs

    2. Mark up your hard costs

    Next, it’s time to figure out your product markup. A commonly recommended markup for photography products is 2.85. So in this case: $ 13.50 x 2.85 equals total: $ 38.48 marked up hard costs for that 8×10.

    3. Calculate your labor time

    Then figure in the labor time for each item, being sure to include time for post-processing, ordering, inspecting and packaging. For example:

    • 10 minutes for post-processing
    • 2 minutes to place order with your lab
    • 3 minutes unpacking and inspecting photos
    • 5 minutes packaging for delivery
    • 5 minutes scheduling a pickup time or dropping off at the post office (If you meet with your clients in person this may be a longer meeting, so account for that too).
    • Total: 25 minutes labor time

    If we’re calculating your time at $ 25/hour (as discussed in the above example dealing with session fees), the cost of labor for 25 minutes is about $ 10.50.

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    4. Add marked up hard costs to labor time

    • $ 38.48 hard costs
    • $ 10.50 in labor costs
    • Total: $ 48.98 rounded to the nearest 0 or 5 and you’ll end up with a retail price of $ 50.00 for an 8×10.

    This is a typical price for many photographers. Adjust accordingly based on the considerations we discussed in the beginning; your target market, location, and niche.

    If your target market is a high-income community in a location where your niche is highly in demand, you can adjust for higher prices – try a 3.5x markup or even higher. But if your target market is a bit more budget-conscious, consider sticking with a 2x markup instead of 2.85x. Just be prepared to do a higher volume of work in order to reach your desired income.

    Follow this process with each item on your product list, being sure to account for the extra time it takes for items like albums. As always, keep in mind that these numbers will vary depending on your hard costs and time spent processing and packaging each order.

    Conclusion

    Taking the time to establish an effective pricing model will put you well on your way to creating a successful and profitable photography business. We know it’s not as fun as getting out in the field and shooting, but you’ll find it’s a necessary part of taking your photography business (and profits) to the next level.

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    The post How to Price Photography Products and Services for Profit by Chelsea Lothrop appeared first on Digital Photography School.


    Digital Photography School

  • How Shooting Photos Based on a Theme Can Improve Your Work

    In this article we’re going to talk about how having a theme before you go out to shoot can improve your images.

    I used to go out on the street, in order to find the perfect shot. Months in a row I did that. I knew that I loved this lack of control, but something didn’t match. I wasn’t as excited as I thought and even my images weren’t good enough, I couldn’t understand why.

    So, I took a small break from hunting beautiful images and I started to watch how others worked. I looked at many professional photographers, to find what makes them click.

    Image 001

    That was when I realized my big mistake. My problem was that every time I went out, I had nothing to focus on. My eyes were looking for pictures everywhere, but my mind wasn’t able to sort out all these images. Something was missing, and that was a theme.

    Taking pictures based on a theme has a lot of benefits and it can change your shooting approach in a very positive way. That’s why many photographers work like this because it makes their life much more easy and practical.

    Elimination is the key

    Imagine yourself in a very crowded place, let’s say a musical festival. The possibilities for images and angles are infinite. You may take pictures of the whole crowd, of a couple spending time together, or a detail on someone’s jacket. Or maybe you can take pictures of the musicians only. How can you do all these things and not get tired or confused?

    Image 002

    You need to remove the things that are not important for your ideas or style of shooting. Therefore, you have to know what you’re looking for before you go out to shoot.

    Let’s say you decide that your theme at that music festival should be about ladies dancing. Now, you will focus all your attention only on them, taking pictures of details on their hands, clothes, etc., and mix it up with portraits and action shots. Try different angles and perspectives, because now you have something to focus on. As a result, you eliminate all the things that might get you disorganized, such as big crowds, couples, general landscapes of the festival, etc.

    Elimination is the key.

    You will save time

    Before working on themes in my photography, I spent many hours searching for wonderful movements and scenes to capture with my camera. On an average day, I would walk in the city for eight to nine hours and shoot for only a half hour. Why? Because I didn’t know what I was looking for.

    Image 003

    By choosing a specific theme or subject before you go out, you will know where to look. For example, if you want to take portraits of dog owners, as a first step you can try going to the park where people walk their dogs and ask them to pose for you. On the next day, you may go at a dog grooming place, and so on.

    Working on themes is a very good time-saving habit that can help you remove the gap between finding the perfect shot and actually doing it.

    Targeting specific clients

    Regarding the topics you may choose, your interest can grow in time. You will start to understand more about what you’re photographing and after few months, you may find yourself with a strong body of work.

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    For example, if you have a passion for street fashion and you build a portfolio with great images on that theme, you can use that portfolio to find your future clients. You may try fashion magazines, agencies, or even online publications. Also, you can enter those images in a competition to see if they are good enough to grant you some recognition or a prize. But I don’t suggest you take pictures only for getting recognition because then you could end up working on things you may not like that much.

    Theme shooting helps style development

    We all think about style, it’s an artist’s signature. We want people to recognize our pictures just by looking at them and say, “These are John’s images because they look this specific way.” We want our name out there in the best way possible.

    Image 007

    Developing a style is a matter of time. You don’t have to fight for it because it will come by itself after years of hard work.

    By working on themes and the things you care about, you’ll start to notice what things you like to photograph and how you like to do it. You will begin to understand and see yourself in your work. In this growing process, your style will evolve. It’s not a matter of conscious decision, but of knowing yourself.

    If you are in a hurry to stamp your work with your style, then find a theme you are interested in and photograph that. You can’t go wrong.

    Conclusion

    So if you feel like your work isn’t progressing and you’re stuck, try shooting around a theme for a while. See how it helps you focus, improve your style and in the end become a better photographer.

    Please share your thoughts and questions in the comments below.

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    The post How Shooting Photos Based on a Theme Can Improve Your Work by Cosmin Cimil appeared first on Digital Photography School.


    Digital Photography School

  • Add Functionality and Battery Life to Your Sony A7 with the MOZA Cage

    MOZA sent me their recently released MOZA Cage for review, and while I’m slowly and inevitably getting into more filmmaking with my Sony a7R Mk2, I’m still a photographer first. I thought to myself, “How can I review this cage as a photographer.” After taking delivery, however, I found it quite easy! There are a few unique things you can do with this cage that make it perfect for certain types of photography, not just as a tool for filmmakers.

    MOZA Cage Handheld Camera Gimbal Stabilizer

    If you’ve never heard of the term Cage used in conjunction with cameras, in very basic terms a cage is just that. It’s a cage that you screw your camera into, and it provides you with multiple handle options, cable routing options, attachment options (think LED panel lights / microphones, etc.). Cages can range from very basic and a couple of hundred dollars, up to fully featured monsters that will see you shelling out more than a grand (USD).

    But this one, the MOZA Cage is a mid-priced cage with many features of much higher end products. What stood out to me after I unboxed the cage was the build quality. Everything is really well made and works well, and after using the product for a few weeks on multiple shoots, it has given me no problems.

    moza-cage-review-simon-pollock

    Still photography uses

    When shooting video, it’s great to have a cage to help you hold your rig more steady. It’s helpful to attach a small shotgun mic or LED panel if you’re a run and gun interview shooter, or someone shooting an event, etc. But, that doesn’t really apply to us so much here on dPS, as we’re all about the still photos.

    What appealed to me in the stills department is that the MOZA Cage has a sweet wooden handle grip included. And inside that grip is a 4800MaH battery that is used to power your camera! By way of comparison, the included NP-FW50 batteries in my Sony A7 or a6300 are 1020mAh. So, we’re talking about a unit that will power your camera for a lot longer than usual! (I won’t mention the Sony battery performance, except to say that I’d like more please, more batteries!) 

    gudsen-moza-battery-gimbal-cage-review-gtvone

    Longer battery life

    So what does having more battery power do? It gives us the ability to shoot for longer. Obviously shooting film is the first thought, but I used the cage for time-lapse as well as some regular photography and it worked great. The wooden handle on the MOZA rotates so you can hold the camera down low to the ground by the top handle, while you have your screen tilted up to show you what you’re shooting.

    The next little added bonus is that the MOZA Cage includes a shutter release in the handle, as well as a video stop/start. That shutter release worked really well for shooting from within the cage at weird angles and doing it with no contorted weird ergonomic photographer’s stance! (You know the ones haha)

    simon_pollock_reviews_moza_cage_on_digitalPS

    Benefits

    The cage does have limited use for photographers. But if you’re thinking of trying your hand at shooting some video of your kids, or maybe doing behind the scenes on your next epic production, this cage could really increase your production value. It will give you many more options from a camera handling perspective, as well as those benefits listed for alternate photography uses. The MOZA Cage is $ 499 which, for what you get, is a great price.

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    Sony a7RMk2 in situ, ready to go shoot!

    simon-pollock-moza-cage-naked

    The MOZA Cage, Naked

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    The Sony a7RMk2 rigged into the MOZA Cage

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    Buttons on the MOZA handle unit

    If you’re still shaking your head and muttering “Cage, what’s he talkin’ ’bout…cage!” Here’s a quick overview and a look at how you might set up your camera in a cage, be it this one or any other style cage.

    Summary

    In summary, I don’t really have anything negative to say about the MOZA Cage! From a photography/video convergence point of view, it’s a great mid-level tool that will work very well for you, from a pure photographic perspective. For alternate uses like long events, time-lapse and simply awkward shots down low (I found it particularly handy for these!) it works very well. The build quality, price and customer service were all very good (I did a secret squirrel customer service call with a question… yes, a little sneaky, but we need to know these things!)

    Find out more or purchase the cage on Amazon.

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    The post Add Functionality and Battery Life to Your Sony A7 with the MOZA Cage by Sime appeared first on Digital Photography School.


    Digital Photography School

  • An Overview of 8 Adobe Creative Cloud Mobile Apps

    If you currently have an Adobe Creative Cloud subscription, did you know that you have access to a variety of mobile apps developed by Adobe? Even their least expensive subscription plan (the Photography plan, which includes access to Photoshop and Lightroom for $ 9.99 per month) includes access to eight different mobile apps that have so much to offer! In this article, I’ll take you through an overview of all the Creative Cloud Mobile apps included in the Photography Plan, and explain some different ways that you can use them.

    adobe-mobile-apps

    1. Adobe Photoshop Fix

    The first app is a mobile version of Photoshop (called Photoshop Fix) that includes simple retouching with the ability to liquify, heal, patch, smooth, lighten, and darken images. You can also do some basic image adjustments such as controlling exposure, adjusting contrast, and saturation. You also have the capability to send your image directly to the Photoshop CC desktop program with layers intact, to continue editing there if you’d like.

    The mobile app is certainly a scaled-down version of the desktop program. But it does offer lots of options for simple retouching and adjustments of images you’ve taken with your cell phone, and is a fantastic (FREE) resource!

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    Screenshots of Adobe Photoshop Fix for iPhone.

    2. Adobe Lightroom for Mobile

    Once again, the Lightroom Mobile app is a scaled-down version of the desktop program which allows you to make basic adjustments to your images via your smartphone or tablet. Easily make adjustments to temperature, tint, exposure, contrast, highlights, shadows, whites, blacks, clarity, saturation, sharpness, noise, moire, color hue, and more. The real gem of the Lightroom mobile app is the access to 40

    The real gem of the mobile app is access to 40 Lightroom presets that can help elevate your images in one touch. I especially enjoy the 11 black and white presets, which are significantly better (in my opinion) than other apps that offer one-touch editing. They also offer everything from low contrast to film versions.

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    Screenshots of Adobe Lightroom app for iPhone

    3. Adobe Photoshop Mix

    Adobe Photoshop Mix allows for more creative editing than the original Photoshop Fix app. It specializes in cutting out portions of different images and merging them together into one image. I haven’t found this app to be particularly useful for the type of photography I prefer, but if you ever find yourself in the position of needing a photo of Santa on the beach, with no time to make a photo session happen, this app would be your go-to.

    I found this app much more difficult to use with my finger than any of the other Adobe apps, but it may be easier to manage with a stylus. Like the other Adobe apps, it runs seamlessly with the desktop programs, so you can fine-tune your images on the computer later if you wish.

    4. Adobe Spark Post (formerly Adobe Post)

    Adobe Spark Post allows you to quickly create graphics combining photos and text for social media. You can begin using a number of different templates, import your own photo, or search from Adobe’s free photo library. Next, enter your text, choose your font, spacing preferences, and color palate. With one touch, you can select whether you’ll be posting to Facebook, Instagram, on a blog post, or a number of other options, and the app will automatically size the image for you.

    I have found this app to be so useful in so many different ways. Need a quick graphic advertising mini-sessions? Check. Want to combine a photo with a quote you love? Check. Need a pinable image for a blog post or article? Check. All of these examples are things that I could certainly do from scratch in Photoshop, but the ease and speed with which I can create very similar graphics with Spark Post has completely won me over. It’s the app you didn’t know you were missing!

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    Sample graphic created with Adobe Spark Post on iPhone.

    5. Adobe Spark Page (formerly Adobe Slate)

    Adobe Spark Page is a quick and easy way to create easy photo journals and web stories that are shareable on social media. It is suggested to use Spark Page to easily create newsletters, presentations, and travel journals. Once again, you can begin with a number of different layouts from Adobe that take all the guesswork (and time) out of the project. Spark pages automatically adjust to a plethora of different devices, and you can preview the way that your particular page will look on each. I haven’t implemented Adobe Spark Page into my process as of yet, but am currently contemplating using it as an avenue to share collections of images on social media.

    6. Adobe Spark Video (formerly Adobe Voice)

    All of the Adobe Spark apps are similar in that they are designed to elevate what you’re sharing on social media, while simultaneously streamlining the process. In this instance, Spark Video allows you to create simple and easy videos with lots of different options and layouts.

    When you first begin creating a project with Spark Video, it asks whether you’re promoting an idea, sharing something that happened to you, telling a story about someone overcoming something difficult, telling about something important to you and attempting to engage your audience to participate, or sharing an experience that changed your view on the world. Depending on which option you select, Spark Video moves into a template that prompts you with what to include on each 2-second clip of your video. You also have the option to start from scratch and build your video from the ground up.

    You can also record yourself narrating the video, or chose from a stock music library. There are so many different ways that you could think about utilizing Spark Video–whether making a video of a particular session, easily explaining what to wear for a family session, or creating a quick ad to use on social media. The possibilities are endless.

    7. Adobe Portfolio

    With Adobe Portfolio, you can build a website in just a few minutes. Again, there are many different templates available, including several designed especially for photographers. You can select images to act as feature images to link to albums, include some brief information about yourself, and gives you the ability to enable or disable right-clicking to save images. The process to build and edit your site is simple and requires no knowledge of HTML or CSS. You can even use your own domain name in conjunction with the portfolio you create. You can also achieve a similar but even more streamlined effect, by using Adobe Spark Page to create a portfolio of your work.

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    An example of a basic portfolio created with Adobe Portfolio. More galleries could be included as you continue to scroll down past the header.

    8. Adobe Premiere Clip

    With Adobe Premiere Clip, you have access to some amazing video editing capability right from your phone. Drag and drop videos, trim them and arrange into a video. The app is smart enough that you can add music and set it to auto-fade during any dialogue. If you have an iPhone, you can also import an entire collection from Lightroom for mobile to Premiere Clip to easily create a video of your images.

    Accessibility

    In order to use these apps, simply search for them individually in the app store (or use the links provided for you above), and download them. Once you open the app, you’ll be prompted to sign in with your Adobe ID. Simply sign in using the same ID you used to purchase your Creative Cloud subscription, and you’ll have access to the app! Additionally, it’s worth mentioning that many of these apps (Spark Page, Spark Post, Spark Video, and Adobe Portfolio) are also available via web browser, so you aren’t necessarily limited exclusively to your mobile device.

    In all, these apps pack a big punch and are a huge bonus to the desktop access to Photoshop and Lightroom! If you have a Creative Cloud subscription and are not already using the Adobe Creative Cloud Mobile Apps, I’d absolutely encourage you to check them out. Whether you’re a professional photographer or just someone who enjoys taking photos in their own backyard, there’s likely at least one app that you’ll find useful!

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    The post An Overview of 8 Adobe Creative Cloud Mobile Apps by Meredith Clark appeared first on Digital Photography School.


    Digital Photography School

  • Product Review: Polaroid Carbon-Fiber Travel Tripod and Varipod

    First a little background: I’m a wilderness photographer. I spend time, a lot of time, every year on multi-day river, backpacking, and winter trips in Alaska. This past summer, between June and mid-September, I spent more than 60 days in the backcountry. On every one of these trips, to one degree or another, weight was an issue, and I’m always on the lookout for good, light equipment that might suit my travels. With that in mind, on to the review of two new support products from Polaroid, the Polaroid Pro Series Carbon Fiber Travel Tripod, and the Varipod.

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    Image made using the Polaroid Pro Series Carbon Fiber Travel Tripod (ISO100, 1/5th sec @ f22)

    Polaroid Pro Series 55″ Carbon Fiber Travel Tripod With Removable Ball head

    polaroid-tripod-review

    I was excited to open up the box containing Polaroid’s new carbon travel tripod. Upon first inspection, I was impressed. There are five leg segments, each about eight inches in length making the tripod very compact. Additionally, it is designed so the legs fold back over the center post and included ball head, making the fully collapsed tripod very small indeed.

    Build

    The leg segments are of the twist-lock variety, ergonomic, and very effectively hold the sections in or out with a simple, quick twist. The numerous legs section means that the lowest sections are thin, giving the impression of flimsiness. However, after several days of use, they did not strike me as fragile.

    img_3264

    The legs of the tripod, even when fully extended are not very long. Polaroid has made up for this shortcoming by having a fixed center post that extends up another foot or so from the top of the tripod, adding substantially to the height. The post itself is expandable, allowing the very compact tripod to stretch almost to my eye level (I’m six foot). Though using this extendable system reduces stability.

    polaroid-tripod-review-01

    The included ball head is the highlight of this tripod. Made of machined aluminum, it’s designed much like the large Kirk Industries head on my full-size tripod. Polaroid’s version uses three knobs, one to lock the quick release (similar to Arca-style plates), one to control the rotation, and one to lock and unlock the ball itself. One side cut allows for vertical compositions. Simply, it’s a great little ball head that held my big Canon SLR easily. In fact, it was so good, I wish I could purchase it separately to replace the flimsy head atop my current compact tripod. As the head is the point where many light and entry-level tripods fall short, I was impressed and surprised by this one.
    img_3248

    Usability of the tripod

    I put this tripod to use a number of times over a couple of weeks, including a couple of sunset photo shoots on a beach, and two evenings photographing the aurora borealis. In bright conditions and relatively fast shutter speeds, the tripod worked well. The height adjusts easily and quickly, though the center post system does limit how low the camera can go. (At its lowest, the camera is still 12-15 inches off the ground, see photo below.)

    img_3255

    During my sunset photo shoots, the system worked fine at a variety of heights, and I was able to use shutter speeds down to about 1/5th of a second, and still maintain sharp images (see top image in this article).

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    Image showing the design of the non-retractable center post on the Polaroid Carbon Travel Tripod.

    It was when I tried to shoot the northern lights that the tripod showed its one flaw – instability with a heavy camera. The non-retractable, non-removable center post, make the tripod a bit jiggly when used with a full-size DSLR. A point and shoot, or mirrorless system would not likely have the same trouble. However, even with the heavy camera, I was able to attain sharp images when I used a remote shutter release and the mirror lock-up function of the camera.

    To maintain sharpness, I was forced to use the camera's timer and mirror lock-up functions.

    To maintain sharpness at extended shutter speeds, I used the camera’s timer and mirror lock-up functions.

    Conclusion

    If it weren’t for that wobbly center post, I would give this small, light tripod, with an awesome ball-head, a glowing review. I’d like to see Polaroid include a system to retract the center post to add stability when I drag the shutter. If the next version of this tripod includes such a feature, I’ll strongly consider adding it to my quiver. In the mean time, I can easily recommend this tripod to anyone shooting with a light-weight camera system. If you are working with a point and shoot, or mirrorless, the simplicity, flexibility, and the particularly impressive ball head make the Polaroid Pro Series Carbon Fiber Travel Tripod a contender.

    Rating 3.5 out of 5 stars.

    Polaroid 65″ VariPod

    2-in-1 Telescoping Camera Monopod with Removable Tripod Balance Stand Base

    varipod-polaroid

    Out of the box, Polaroid’s rendition of this classic long-lens tool, the monopod, looked more or less like a standard version of the product, with one exception. The foot of the monopod incorporates a removable, articulated, three-legged base. At first, I didn’t understand the purpose of this feature, but later, as I used the Varipod outdoors, I figured it out (more on that in a moment). The expandable leg, like the tripod reviewed above, uses a twist-lock system that holds the aluminum tubes firmly extended. I had no issues with segments collapsing, even with a heavy lens and SLR.

    In the field, the monopod worked well. The removable foot is articulated so it doesn’t interfere when you tip the monopod forward or back. Though at first confused by this seemingly unnecessary add-on, as I shot with a 500mm f/4 on a sandy beach, the usefulness of the stand was obvious; the monopod foot didn’t sink into the muck. This could be useful to anyone shooting in soft terrain, whether the sidelines of a sports field or a muddy wetland.plmonstand-66-final

    The foot system did seem overly complex. It is made of aluminum with various hinges and springs. Though effective at providing support in soft terrain, it also got dirty and was very difficult to clean. The foot had to be blown out, rinsed, and shaken before I eventually managed to remove all the grains of sand.

    The support provided by the monopod allowed me to achieve sharp images with my 500mm f/4 at shutter speeds as low as 1/30th, opening up creative composition possibilities with moving subjects. The monopod is also far lighter and maneuverable, though of course less stable, than a full-size tripod.

    Conclusion

    The Polaroid Varipod works. The articulated foot provides support in soft terrain, and the legs are sturdy and easy to adjust. My main complaint is the complexity of the foot and difficulty in cleaning. I’d like to see this made simpler, with fewer parts that can jam with sand and dirt. Otherwise, it’s a solid contribution to the market.

    Rating 4.5 out of 5 stars.

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    Digital Photography School

  • How to Choose the Right Camera Mode to Get the Shot You Want

    When starting out in photography, one of the scariest and most confusing things for a beginner is deciding which camera mode to use. While the automatic modes provide a bit of a safety net for those just starting out, there will come a time when you either want to or have to, take greater control of your camera to get the results you desire. But how do you know what camera mode to use?

    Aperture Priority Mode

    Aperture Priority mode is a perfect choice for a scene like this where you know you’ll want deep depth of field to keep the entire scene in focus.

    First off, I won’t discuss any of the automatic modes here. A full discussion of what those do can be found here: Camera Modes Explained for Newbies. What I’d like to do here is discuss specific situations and the appropriate mode for each. Before we dive into that, I’ll explain the basics before we move forward.

    Aperture

    The aperture is the opening of the lens, which determines exactly how much light enters the camera and strikes the imaging sensor. The aperture also affects the field of focus from foreground to background, otherwise known as depth of field. A shallow depth of field is one that has a sharp focus on the subject, while objects in front of or behind the subject are out of focus. Deep depth of field is when the entire image is in sharp focus from foreground to background. And of course, you can have a depth of field that is somewhere in between those two.

    Aperture is shown as a number on your lens, usually as a ratio. For instance, lenses with a maximum (widest) aperture of f/1.8 will have a very shallow depth of field. That same lens set to f/16 will have a deeper depth of field. An easy way to remember this is smaller numbers give you less and higher numbers give you greater depth of field.

    Aperture Priority

    When you know you want the background blurred, setting a wide aperture to create a shallow depth of field is key. Aperture Priority mode can be used in cases like this (keep reading to learn more on that a bit later).

    Shutter Speed

    Shutter speed determines the amount of time light strikes the sensor when it enters the camera. The faster the shutter speed, the less light strikes the sensor. In addition, shutter speed is directly responsible for how movement is rendered in an image. Shutter speeds are referred to in fractions of a second, such as 1/125th, 1/60th, or 1/1000th. Faster shutter speeds, such as 1/500th, freeze motion, while slower shutter speeds, such as ½, 1 second, or even 30 seconds,  will show motion as more of a blur. The longer the shutter speed, the more blur motion will create.

    ISO

    Your camera’s ISO determines how sensitive it is to light. Lower numbers such as ISO 100 or 200 mean your camera is less sensitive to light and are used in bright situations, such as in direct sunlight. When there is less light, such as in shade, or indoors, you might use a higher ISO such as 800, 1600, or 3200 to make your camera more sensitive to light. ISO plays an important part in the various situations I will discuss going forward, so always keep in mind that you can change this setting, and don’t be afraid to raise your ISO if needed.

    Camera Modes

    Before going any further, I want to clarify that there are multiple ways to get a specific desired result with your camera, using any of these modes. Once you understand the relationship between shutter speed, aperture, and ISO, you’ll be able to do whatever you like in any of these modes.

    But which mode is best for which situation? You’ll have to visualize your image to decide.

    Program Mode

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    Program Mode resides on the advanced side of the camera mode dial, usually denoted by a P. In this mode, the camera will set the aperture, ISO, and shutter speed for you. So when should you use Program Mode?

    Program Mode is good when you’re not looking for any effect in particular. Your camera, when set to Program Mode, will attempt to give you a proper exposure that can be handheld, meaning you won’t be required to use a tripod to steady your camera. This is a good mode for when you’re just casually photographing and just want to be sure your exposures are right.

    It is a lot like Automatic Mode in that regard, except that you have the ability to override, or shift, the exposure the camera sets, as well as many other settings such as white balance and picture style. In addition, while in Auto mode, the camera will pop your flash up when it thinks it needs more light. But in Program Mode the flash will not pop up unless you tell it to.

    Aperture Priority

    On some cameras, this mode is simply denoted by an A on the mode dial, while on Canon cameras it is denoted as Av, meaning Aperture Value. In any case, in this mode, you set the aperture and ISO you want and the camera will set the appropriate shutter speed for you. So when should you use Aperture Priority mode?

    Aperture Priority

    When you want a shallower depth of field, such as in a portrait, using Aperture Priority and setting a wide aperture is an excellent choice.

    To determine the answer, visualize your finished image in your mind’s eye. What do you want it to look like? Generally speaking, if you’ve decided that the most important factor in your image is a specific depth of field, you’ll want to use Aperture Priority Mode so that you can force your camera to give you the depth of field that you want. For instance, if you’re making a portrait, you probably want your subject in sharp focus, but you may also want the background to be a little blurred, to keep your viewer’s focus on the subject. An out of focus background can create a setting without distractions for the viewer. So you might decide you want to use a fairly wide aperture such as f/4, to create enough depth of field to keep your subject sharp, but let the background blur nicely.

    But watch your shutter speed too

    It’s important to note, however, that you also need to keep an eye on the shutter speed setting. While the camera will set this for you, unlike in Program Mode, the camera is not going to try and give you a fast enough shutter speed to handhold. If there isn’t enough light, this will result in a slower shutter speed that may not be fast enough to freeze any subject movement. This could result in a slight blur due to unsteady hands or slight movement by your subject. If the shutter speed chosen by the camera (based on the aperture you’ve set) isn’t fast enough to freeze motion in this situation, you’ll need to raise your ISO. Raising your ISO will effectively increase the shutter speed given for the aperture you’ve set.

    Aperture Priority Landscape

    Aperture Priority is a great choice when photographing a landscape where you want a deep depth of field, and the shutter speed doesn’t need to be set at anything specific to capture motion a certain way.

    For landscape photography

    Another situation for Aperture Priority would be a landscape photo, where you may want greater depth of field to keep the entire scene in focus. In this situation, your primary goal is to get lots of depth of field to keep the entire scene in focus, so you’d set an aperture of f/11 or even f/16 to capture a greater amount of the scene sharply. In this situation, if you’re using a tripod, the shutter speed may not be as big of a factor for you.

    But if you’re handholding the camera,  you will want to pay attention to the shutter speed the camera sets to ensure it’s fast enough to avoid camera shake. In addition, if there is moving water or clouds, or the wind is blowing the trees or grass, you’ll want to ensure that the shutter speed the camera sets is appropriately stopping that movement to your liking. If not, you’ll want to adjust your ISO so the camera sets a more appropriate shutter speed.

    Shutter Priority

    Panning using Shutter Priority

    When you know you need a specific shutter speed, such as this image where a panning technique was used, Shutter Priority is often the best choice.

    Shutter Priority is usually denoted using an S on most cameras, while Canon uses Tv, representing Time Value to denote Shutter Priority mode. Shutter Priority Mode is just the opposite of Aperture Priority. In this mode, you set the shutter speed you want, as well as the ISO, and let the camera choose the appropriate aperture.  This mode is an excellent choice when you’ve decided that rendering motion in a certain way is the key component of your image.

    Shooting sports

    For example, suppose you are photographing a sporting event. Most likely, you’ll want to freeze the action of the athletes on the field. To do so, you need a fast shutter speed, such as 1/500th or even 1/1000th. In shutter priority, you’ll need to again keep an eye on your ISO to ensure that the camera is giving you a proper exposure. Usually, the exposure indicator in your viewfinder will flash to show that at the current settings, proper exposure cannot be achieved. In this case, raise the ISO to achieve the correct exposure for the shutter speed you want.

    Shutter Priority for Fast Action

    You might want to use Shutter Priority Mode when you know you need a fast shutter speed to stop action, such as when photographing sports.

    As another example, let’s say you want a slower shutter speed to create a panning effect. Again you would set the correct shutter speed to create the effect, and let the camera adjust the aperture. Any time the primary concern is the appearance of motion in an image, Shutter Priority is a good choice for shooting or camera mode.

    Panning in Shutter Priority mode

    Another example of using a slow shutter speed to create a panning effect in Shutter Priority Mode.

    Manual Mode

    Once you’re comfortable with changing settings and you really want to take control of your camera, Manual mode is the way to do that. You will set all of your settings according to how you want your final image to look. There is one caveat, however. Your settings will also be dependent on the available light in the scene. So if you want a fast shutter speed, and deep depth of field, you’ll probably need to raise your ISO a bit. Or compromise on one of the other settings as well.

    Watch the meter

    Just keep an eye on your camera’s meter and it will help you find the right combination of shutter speed, ISO, and aperture. The other modes do a nice job of taking some of the load off your brain by allowing you to choose one setting to have priority, but sometimes you just need to take full control.

    Silhouette in Manual Mode

    Manual Mode is the best choice when you want to create an effect that the camera’s normal exposure modes just don’t normally do, such as this silhouette.

    Exposures long than 30 seconds

    One instance where you’ll need to do this is when creating an exposure longer than 30 seconds. Today’s cameras don’t have shutter speeds for longer than that, so you would need to calculate in your head how long to keep the shutter open, and then use the Bulb setting to do so. Any time the camera can’t properly calculate exposure is a good time to use Manual Mode.

    manual-mode-long-exposure

    When creating images using a long exposure, such as this one with an exposure time of two minutes, Manual Mode is the best (or possibly only) choice.

    Another time to use Manual Mode is when the lighting in a scene is especially challenging, such as when there are a lot of dark shadows. Your camera will try to expose for the deep shadows, causing the highlights to overexpose. Using a manual setting to override the camera’s choices will work well in achieving a satisfactory exposure.

    Summary

    As I mentioned, there are many ways to capture an image and arrive at similar settings. But each time I’m out photographing, I go through the following checklist in my head:

    1. Do I want deep or shallow depth of field?
    2. Do I want to stop action or is some motion blur okay?
    3. Which of the above two choices is more important for this image?
    4. Is one of the priority modes suitable for the available light of the scene?

    The answer to those four questions should lead you to the correct mode for the shot you want.

    Shutter Priority for fast action

    Shutter Priority can be used when photographing sports to set a fast shutter speed to stop action.

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    Digital Photography School

  • The dPS Ultimate Guide to Landscape Photography






     

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    Introduction

    Landscape photography is one of the most challenging and most rewarding hobbies a person can have. One of the things I like most about it is that there is always more to learn. It keeps our brains active! Between learning about what type of gear you need, how to use it, understanding light and composition, and learning to process your photos, you will quickly come to the realization that making a striking landscape photograph involves a number of essential ingredients.

    Note: this is one of the most comprehensive articles we’ve written – get a free downloadable copy to print and/or refer to later above.

    DPS ultimate landscape photography guide 12

    The goal of this guide is to touch on each of these essential ingredients because you need to know a little about each one before you’ll start making the quality of images you are after.

    My journey in landscape photography began 25 years ago, and since then I’ve constantly thought about what makes a truly great landscape image. I hope that you will take what I have learned over the past 25 years and use it to jump start your own journey in photography and start making striking images you are proud of.

    Gear Essentials

    I want to emphasize that gear is not the most important factor in landscape photography. The other chapters outlined in this guide are all more important when it comes to making striking images. However, you do need some gear, and it can be hard to make the right choices when you are just getting started. This chapter will help you understand the most important things to look for when buying your gear.

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    Your Camera

    There are three basic categories of digital cameras: point-and-shoot; digital single lens reflex (DSLR); and mirrorless.

    Point and shoot cameras are the small digital cameras that most people start with. These cameras do not have interchangeable lenses, and they have tiny sensors that have limited image quality. Point-and-shoots are used for making snapshots. If you are getting serious about your photography, you’ll want a camera that has a bigger sensor for better image quality, manual functions, and one that accepts a variety of different lenses.

    DSLRs are the most popular type of camera for landscape photography for a number of reasons. They allow you to shoot in RAW format for maximum data capture (more about that later). They have a variety of shooting modes including fully manual. DSLRs have large sensors and you can use a huge variety of lenses with them.

    DPS ultimate landscape photography guide 08 DPS ultimate landscape photography guide 09

    Mirrorless cameras are relatively new technology. They have all the same features as a DSLR, but they don’t have the internal mechanism that includes the mirror, which is why the camera bodies are smaller and lighter. However, they are not cheaper! But if weight and size are important factors to you, you may want to check out a mirrorless system.

    Sensor size

    When it comes to image quality, the only thing you should concern yourself with is sensor size. Megapixels are not nearly as important as sensor size.

    The largest sensor is known as a Full frame because it is the same size as a 35mm film negative. You’ll pay the highest price for a system with a full frame sensor, whether it is a DSLR or mirrorless system.

    Sensor sizes smaller than full frame are known as Cropped (or Crop) Sensors. The largest cropped sensor is an APS size. You’ll find a wide variety of cameras with these types of sensors at a more affordable price.

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    The next smaller size is the four-thirds sensor. There are actually quite a number of sensor sizes in between the three I have mentioned, but these are the most common. Sensors smaller than these three are what you find in point-and-shoots and mobile phone cameras.

    Personally, I use a mirrorless camera with an APS sensor for my landscape photography because the weight of the kit makes a huge difference for me when carrying my gear on long hikes.

    I recommend that when you are choosing a camera, you pick the sensor size you can afford, then choose the camera that feels good in your hands and has a menu system that makes sense to you. These days, all of the DSLR and mirrorless cameras available are capable of making great images so don’t worry about whether Canon, Nikon, Sony or another brand is better. They are all good.

    Lenses

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    Once you have your camera picked out, you’ll want to pick a few quality lenses that give you good focal range from wide-angle, which puts everything in your field of view into the frame, to telephoto, which will allow you to zoom in to something in the distance.

    Lens choice is important because your photograph is influenced much more by your lens than by your camera. Sharpness, contrast, depth of focus, clarity, and detail are all determined almost exclusively by the glass (lens). It forms the image, while the camera simply captures it.

    While it may seem absurd to spend more on a lens than on the camera itself, most photographers agree that they would always prefer to have a less expensive camera with a quality lens, rather than the other way around. And because lenses don’t depreciate in price as quickly, the investment is far more worthwhile.

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    Prime versus zoom lenses

    Lenses come in two forms; prime and zoom. A prime lens has one fixed focal length, such as 35mm. A zoom lens has a focal range, such as 18-55mm. Prime lenses are often slightly sharper than zoom lenses. However, zoom lenses are much more versatile and allow you to carry fewer lenses in your bag.

    I recommend that you start out with three zoom lenses that cover a focal range from 10mm to 200mm for maximum versatility. These are the three that I use for my landscape photography:

    • Wide Angle Zoom 10-18mm
    • Regular Zoom 18-55mm
    • Telephoto 55-210mm

    DPS ultimate landscape photography guide 15

    Tripod

    For landscape photography, a tripod is an essential piece of gear. When you have lots of light, you might get away with hand holding your camera. But if you want to make images in low light situations such as sunrise or twilight, you’ll need a tripod so that you can use longer shutter speeds.

    This is the purchase where everyone seems to make the same mistake. Buy cheap, buy twice. Most landscape techniques require long shutter speeds – sometimes very long. A bargain bin tripod is not strong enough to hold your camera steady with a telephoto lens on it. It’s not strong enough if there is any wind. It’s a waste of money. On the other hand, if you purchase a sturdy, well-built tripod from a reputable brand it can last you a lifetime.

    Make sure you check the load capacity of your tripod and ensure it can handle your camera with its longest (heaviest) lens attached. Expect to spend as much money on your tripod as you did on your camera.

    Filters

    Many landscape photographers also carry filters, which can help you enhance your images. The two most commonly used are a Polarizing Filter and a Neutral Density (ND) filter. Graduated ND filters can be helpful as well, but become tricky to use if you do not have a clean, straight horizon.

    • Circular polarizing filter – This is an essential piece of equipment when photographing water to allow you to remove reflections and glare from the water’s surface and allow you to see through the water to any interesting rocks underneath.  It can also help enhance the richness of a clear blue sky, or remove reflections from windows and other shiny surfaces in urban settings.
    • Neutral density (ND) filter – If you decide to shoot a long exposure and it happens to be the middle of the day when there is a lot of light, you will need this gray-tinted piece of glass placed in front of your lens. It blocks some of the light from hitting your sensor, allowing you to use a slower shutter speed. These are sold in varying strengths, and can be stacked for different levels of light absorption.

    Make sure to get the right filter size for your lenses. Better yet buy one for your biggest lens (look inside your lens cap for the filter size) and step down rings to your smaller ones.

    Recommended Camera Settings

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    Shooting in RAW

    Most people are used to shooting pictures that come out as JPG (jay-peg) files since this is the default setting on most cameras. JPG is a compressed format meaning that some of the data the camera captures is discarded to make a smaller file size. Raw format, on the other hand, is completely uncompressed with no information thrown away.

    What results from this is a digital negative – a large file that can only be accessed through Adobe Camera Raw, Lightroom, Photoshop and other compatible image editing software products. We’ll talk more about processing your photos later, but start off by capturing a RAW file so you have more information to work with when you process your photos.

    Shooting Mode

    Your camera will likely have a mode dial on the top where you can choose your shooting mode from one of the following; auto; aperture priority; shutter priority; program; or manual. For landscape photography, I highly recommend shooting in aperture priority mode, likely marked on your camera’s mode dial as “A” or “Av”.

    DPS ultimate landscape photography guide 30

    The reason for using aperture priority is because aperture controls the depth of field in your image – the amount of the scene (in your image) that will be in focus. Generally, for grand landscapes, you will want everything from the foreground to the background sharp, so you’ll pick an aperture like f/11 or f/18. But sometimes, you might want only your subject to be sharp and everything else to be blurred and out of focus. For this, you might pick f/4 or f/5.6.

    More information about how aperture affects depth of field is coming up in the chapter on exposure below.

    Using aperture priority shooting mode allows you to make this choice based on your artistic vision and the camera will choose the corresponding shutter speed to give you a good exposure.

    Metering Mode

    DPS ultimate landscape photography guide 27

    Evaluative or Average metering is the most common metering mode to use in landscape photography because the camera reads the light information from the entire frame. This is your best bet most of the time when the highlights and shadows are spread relatively evenly throughout the scene.

    However, if there are very dark blacks or very bright whites, this can throw your camera’s meter off. In this case, you might want to switch to Spot Metering. Using Spot Metering, your camera will take its reading based on one single spot in the frame, which you choose. Choose the most important part of the image, likely the main subject, and let the rest of the scene fall where it may.

    Note: Just a word of caution. Make sure you are familiar with how your camera meter works and how to do Spot Metering before you attempt this. Remember, your camera meter will always try to measure for medium or 18% gray. Therefore, if you meter off something that is black or really light in tone, your camera will compensate and try and make it gray. So you will need to adjust accordingly by using Exposure Compensation. 

    DPS ultimate landscape photography guide 22

    Focus Mode

    Your camera likely has at least four focus modes, they are; single shot autofocus; automatic autofocus; continuous autofocus; and full manual focus. If you have good eyes and focusing comes easy to you, use manual focus. For the rest of us, one of the autofocus modes is better.

    For landscape photography, single shot autofocus is the best option because it will focus the camera once (and lock on) when the shutter button is pressed halfway down. The other focus modes are good when you have something moving in the frame that you want to lock on to, as you would with wildlife photography.

    Location Scouting

    Now that you have your equipment sorted out, you’re ready to do some shooting! But how do you find those specific spots where you can make images with impact?

    DPS ultimate landscape photography guide 26

    The first step is to research the location to get a good overview of the place and see what kinds of scenes are on the menu. These days, my favorite tool for doing this type of research is Pinterest. Keyword searches on Pinterest will bring up loads of photos of any given location. You can create a Pinterest board, which is like a virtual scrapbook, where you can collect these images in one place for future reference.

    The next step is to map out the specific locations you have chosen so you know how to get there on the ground. You can look on Google Maps or pick up a hard copy map at a visitor center.

    Next, visit the location in person and have a walk around looking for good compositions. I like to do this during midday when I’m not likely to be photographing due to the bright, harsh, light. Finding your spot during the day means you will know exactly where to go and you’ll be ready during the limited hours on the edges of the day when the light is just right.

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    Helpful apps

    Speaking of good light, the final tool you can use in your location scouting is something that will tell you sunrise and sunset times, when moonrise and moonset occur, and the direction that those things will take place. This will help you immensely when thinking about the direction the light will be coming from on the edges of the day.

    My favorite tool for this part of my research is an app called The Photographer’s Ephemeris. You can use it on your desktop or mobile device. It will tell you exactly what is happening in the celestial sky at a particular time. So if you want to get a photo of the full moon rising behind a bridge, you can find out when the full moon is, exactly when it will rise, its position in the sky and then it will calculate where you have to be to get the point of view you want.

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    Making the Most of Natural Light

    Understanding natural light is a critical aspect of landscape photography. Even when you’ve done everything else right, if the light isn’t right for your scene, your photos are not going to look their best. That is not to say there is such a thing as “good light” and “bad light”. You just have to know what to do with various types of lighting situations.

    Remember, you can change the direction of light simply by moving around your subject. Or, you can photograph subjects that are in the shade.

    DPS ultimate landscape photography guide 20

    Sidelight

    Sidelighting occurs when light hits your subject on one side casting a shadow on the other. It is often thought to be the most pleasing type of light for landscape photography because the contrast between light and dark emphasizes texture and shape.

    If you have a round object with light hitting it on the side, it will have a shadow on the other, and the gradation of light will emphasize the round shape. Similarly, subjects with textures will have shadows that serve to emphasize the texture. Without the shadows, the texture will be more difficult to convey in an image.

    Ultimate landscape photography guide 01

    In this photograph from the Palouse region in Washington, sidelight emphasizes the curves in the hillside.

    Backlight

    Backlight occurs when the light source is directly in front of you, hitting your subject from behind. It is a bit more difficult to create a good exposure in these kinds of high contrast situations, though.

    Backlighting is wonderful when your subject is somewhat transparent, like the petals of a flower for instance, because it will make your subject appear to have an inner glow (image below left). This is especially effective when you have a dark background. In this situation, make sure you meter on your subject and allow the rest of the image to fall into shadow.

    Ultimate landscape photography guide 02 Ultimate landscape photography guide 03

    Backlighting is also useful when you have a subject with a great shape that you can make into a silhouette (image above right). To do this, meter on the sky portion of your frame so the sky will have a proper exposure and your subject will go completely black.

    When you have backlight and you want to meter on a specific portion of the frame, this is a good time to use spot metering instead of evaluative metering mode. It’s a little bit more difficult but well worth the effort for the dramatic images you can create using this method.

    Front Light

    Front light occurs when the sun is behind you hitting your subject directly in front of you. This is my least favorite type of light because it is often intense and unforgiving causing a scene with a lack of texture and depth.

    However, used at the right time it can be the best kind of light! When the sun is low in the sky, such as at sunrise and sunset, the light is not so harsh and it can cast a golden glow on your subject, especially when your subject is tall such as a mountain or a cityscape. The golden light will fall on the tallest part of the scene, casting its golden glow, while the rest of the scene remains in shadow creating a dramatic shot.

    Ultimate landscape photography guide 04

    Diffused Light

    Diffused light happens on an overcast day or when your subject is in the shade. Under this type of light, your subject will have soft pastel colors and soft or no shadows. You will not get the same sense of shape and texture that you would under different types of lighting situations. As well, your scene will have very low contrast.

    However, this is the best type of light for creating soft, gentle images. For example, flowers and colorful scenes work especially well under diffused light.

    Ultimate landscape photography guide 05

    But remember, when you have a bright overcast sky, it is best to exclude it from the frame and get in closer to your subject.

    Getting a Good Exposure

    Getting a good exposure means using a balanced aperture, shutter speed, and ISO so that you don’t have any areas of the frame that are too bright (known as blown out highlights). The problem is that if you have blown out highlights, there is nothing you can do in post processing to fix it. It will forever be a white spot. You may also want to make sure that you don’t have any areas that are too dark unless solid blacks are what you are after as in the example of creating a silhouette.

    When you make an image, you can see the areas of light and dark using your camera’s histogram. Using a histogram is easy! It is simply a graph with the darks on the left and the brights or white on the right.

    Ultimate landscape photography guide histogram good

    All you really need to do is make sure there is not a spike on the right edge of the graph. If it spikes before the edge, that’s okay. You only need to be concerned if the spike touches the right edge. If your image is too bright, you can use your camera’s exposure compensation to reduce the brightness.

    The Aperture is Key in Landscape Photography

    So, how do you get the right exposure balance? For landscape photography, we are usually most interested in aperture because it affects the depth of field of the photo, so let’s start with selecting the correct aperture for the scene.

    Aperture is the variable opening through which light travels to your camera’s sensor and its size is expressed in f-stops.

    The smaller the f-stop number, the larger the opening. That’s kind of confusing, isn’t it? It’s because the f-stop number is actually a ratio. But I don’t want to get into too much mathematics here, just remember it’s like a fraction and 1/2 is bigger than 1/8 so f/2 is bigger than f/8.

    Ultimate landscape photography guide aperture

    The larger the opening the more shallow the depth of field. In other words, the amount of your scene that will be sharp, measuring from the object you focused on, is smaller.

    Here are three images that illustrate the effect of aperture on the depth of field.

    Ultimate landscape photography guide aperture f4point5Aperture: f/4.5 Ultimate landscape photography guide aperture f11Aperture: f/11 Ultimate landscape photography guide aperture f29Aperture: f/29

    Once you have the aperture selected, the other two factors in exposure are ISO and shutter speed. ISO is the sensitivity of your sensor to light. A low ISO is good when you have lots of light. A high ISO might be necessary if you are shooting hand-held in low light situations. However, increasing the ISO causes noise in your image, so for landscape photography, we usually use the lowest ISO and if we need more light we reduce the shutter speed and use a tripod.

    When you are in the field, set your ISO to 100. This is usually the lowest setting on most cameras. Then set your camera to aperture priority shooting mode and set the aperture you want for the depth of field you desire in the image. Then, the camera will calculate the appropriate shutter speed to create a balanced exposure. Remember to keep your eye on what that shutter is, because if it is any slower than about 1/100th of a second, you’ll need to use your tripod.

    Composition Tips

    DPS ultimate landscape photography guide 33

    When you are just getting started in landscape photography, it can be hard to know what to include the frame to make a compelling composition. In this chapter, I’ll show a few different types of compositions to help get you started so you know what to look for in the field.

    Of course, there are many more composition options than these to explore, and some that you’ll discover on your own through experimentation. But this will give you a starting place on which to base your own vision in photography.

    Rule of Thirds

    The rule of thirds is probably the most well-known “rule” in photography. I like to think of it as more of a guideline. As you grow in your photography, you’ll probably start to break these rules and come up with your own unique ways of composing images. But you have to understand the rule before you can break it.

    Using the rule of thirds, the frame is divided into three vertical and three horizontal sections, like a tic-tac-toe game. The idea is that your main subject should fall on one of the lines in order to create a dynamic and interesting composition. Locating your subject on the intersection of two lines is ideal.

    Ultimate landscape photography guide rule of thirds

    A centered horizon gives equal importance (visual weight) to both the sky and land portions of your image, and the viewer is left with no direction where to look. For example, by placing the horizon along the bottom third line, you will give more visual weight to the sky area and direct the viewer’s eye to that area. A higher horizon placement will have the viewer’s eye going to the bottom of the image where there is more emphasis.

    Symmetry

    Symmetry is the exact opposite of the rule of thirds. A symmetrical composition has the center of the subject exactly in the middle of the frame with equal weight on either side. The two sides of the image are often a mirror image of each other. This works especially well with subjects that are naturally symmetrical like plants or architecture.

    Another way to use symmetry is to put a shoreline in the center of the frame, especially when you have a reflection to balance out the image.

    Ultimate landscape photography guide 06

    DPS ultimate landscape photography guide 29

    Leading Lines

    Another effective type of composition uses leading lines to draw the viewer’s eye to the main subject. The lines can be man-made such as roads, fences, or bridges, or they can be natural elements such as rivers, shorelines or rocks.

    Usually, the lines start from the bottom of the frame and move upward and inward to draw the eye into the image, connecting the foreground and background, and often leading to the main subject.

    In the field, when you find a subject you want to work with, take a look around and see what lines you can use in your composition that would lead up to the subject creating depth and perspective in your image.

    Ultimate landscape photography guide 07

    Processing Your Photos

    Processing your photos is an important part of digital photography. In the old film days, the lab technicians who processed the negatives and printed made a lot of decisions about color and contrast that affected the final outcome. These days, that job has become yours. If you find that your photos look gray and dull, it’s probably because you haven’t processed them.

    When you shoot in RAW format, as mentioned earlier, you have collected the highest amount of data you can which will help you when it comes to processing. You’ll need to use Adobe Camera Raw, either on its own or within Lightroom, Photoshop or other Raw compatible software.

    I recommend that you go with Lightroom. Not only does Lightroom include Adobe Camera Raw for processing your photos, but it also provides an excellent way to keep your photos organized and accessible. I do all of my basic processing in Lightroom and only use Photoshop if I want to do something unusual with my image.

    Note: check out the dPS course Lightroom Mastery here.

    DPS ultimate landscape photography guide 37

    Using the sliders in Adobe Camera Raw, you can make subtle adjustments that will have a huge impact on the end product. For most of my images, I make adjustments to the following settings:

    • White Balance
    • Contrast
    • Vibrance and Saturation
    • Sharpening
    • Noise Reduction
    • Cropping

    A little processing can go a long way. With solid ingredients like good composition and effective use of light, a little processing can turn a good image into a great one.

    Taking it to the Next Level

    If you want to take your landscape photography to the next level, beyond just snapshots and postcard-like images here are a few places to start, and links to articles on this topic in more depth.

    Add a Foreground Element

    One of the biggest hurdles in photography is the fact that our majestic three-dimensional scene is rendered into a mere two-dimensional image, and the physical depth that we experience in real life is lost. To resurrect this spacious feeling, we can create the illusion of depth where there is none, by using strong elements in the foreground.

    Read more about how to add a foreground element to your images here: How to Use Foreground to Create Depth in Your Images.

    Ultimate landscape guidebook foreground

    Use Shadows to add Depth to Your Images

    In music, they say the spaces between the notes are just as important as the notes themselves. Similarly, in photography, it is the spaces that are not in the light that can add impact to an image. Shadows help tell a story and enhance the mood and visual power of a photograph. In fact, they can be so interesting, that they “overshadow” the subject itself!

    By focusing your attention on the shadows, you can create beautiful compositions full of contrast, form, and minimalist simplicity. An object and its shadow will strengthen each other. Sometimes you might even want to cut the object out entirely, and play with capturing only the interesting shadows that are cast by it.

    Read more about how to use shadows in your images here: Add Impact to Your Photos by Including Shadows.

    Summary

    DPS ultimate landscape photography guide 32 DPS ultimate landscape photography guide 25

    Landscape photography can be a fun and rewarding endeavor. Use these tips as a starting point for your journey and continue exploring this wonderful world and all it has to offer and share your images with others to enjoy as well.

    Remember, photography is a journey, so continue to learn and grow as a photographer. Look back on your work from a year ago and see how far you’ve come. Then think about what you can learn and master next. Have fun, and enjoy the ride.






     

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  • 10 of the Biggest Business and Marketing Mistakes Photographers Make

    James ebook Creative Freelance Marketing is on sale now at 50% OFF over at Snapndeals (only until December 13th, 2016)

    Photographers can be some of the best business people around or some of the worst. But realistically, if you’re building a photography business, you probably didn’t get into it because you enjoyed business and marketing. This is why some photographers struggle at being successful. They got into it for the passion, and then wake up one day to the reality that it is a business like any other.

    The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Dancer Portrait

    However, fear not. The business and marketing aspect of photography can actually be rewarding and interesting. It’s necessary to learn it to be able to succeed, but once you start to see it work, it becomes empowering. It’s a way to guarantee your success as a photographer so you can continue to do what you love.

    But you can’t do that if you make too many mistakes. Here are the biggest mistakes that I see photographers make (and which I have also made myself).

    Mistake #1 – Not charging enough

    Business Portrait Photography - The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Business portrait photography

    How much you charge is going to be the backbone of your entire business. You cannot let clients lowball you over and over again. By doing that you are lowering the perceived value of the work for the entire industry, and you are not even giving yourself a chance to succeed. By not charging enough, you will inevitably go out of business. Even if you feel desperate for a job, know that it will take up time that would be better spent on marketing yourself to get jobs that pay what you need to survive and thrive.

    Many young photographers are afraid of losing jobs, but that’s a regular part of the business. You should not feel bad about it if the client cannot afford you. If they can’t afford you, then it was never a real job in the first place. How can you do good work or create a portfolio worthy piece if you’re not being paid enough to have your heart in it? In addition, these cheap jobs always end up to be the biggest headaches anyway. Every photographer has a story from when they were starting out about that client who just wouldn’t go away.

    Commercial Photography

    Commercial Photography

    Even worse than a client lowballing you, are situations when you do not charge enough! Sometimes you will have no idea that a client has budgeted much more than you quoted them. A simple and fantastic question to ask to help you handle confusing pricing situations is, “What is your budget?” This question is sometimes not appropriate, but there are many ways to say it, such as telling them that you offer multiple levels of service based on the cost and asking what their budget is for the project. Or if they say they are tight on budget, you can offer to help them and simultaneously ask what they can pay. When introduced in the right way, this can get your client to lay all their cards on the table.

    Mistake #2 – Not responding to inquiries quickly enough

    Musician Photography - The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Musician photography

    Every ounce of business development and every second of time spend on the tedious aspects of building a business serves the specific purpose of getting someone to contact you with a job. Well then answer them! I get nervous if it takes me 24 hours to respond to an inquiry, and the clients usually come back thanking me for responding so quickly. If you answer your emails and calls efficiently, then you immediately put yourself ahead of the majority of photographers. I can’t tell you how many times I’ve been told that we were able to have a whole back and forth and book a job before a competitor even replied.

    In addition, responding regularly and efficiently will add to their comfort in working with you. Showing that you are responsible enough to do this also shows them that you are probably responsible in all aspects of your business. It is a great way to set the tone for what working with you will be like and can be excellent for gaining referrals in the future.

    Mistake #3 – Not having a focused business plan

    Business Photography - The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Business or corporate photography

    You need to know how you are going to make money. Having a focused plan with an income target, price per job needed to reach that target, and a strategy to reach clients will become the basis for your entire business. The more focused that plan is, the more focused you will be. Figure out the strategy with the most potential to help you make a living and start with that. Focus on that before you waist your time on anything else. You do not want to fragment yourself too early in the building process.

    Mistake #4 – Not setting aside enough time for personal work

    Fine Art Photography - The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Fine art photography

    Personal work is what you do to renew your passion for photography. Without that, it will be very difficult to succeed in the photography business. However, it is also the way that you get jobs and build your portfolio. It’s where you test out new strategies and ways of photographing, and it is a way to improve overall at your craft. If there is a type of job that you want to start booking, then build a portfolio of work that will help sell you as a photographer to those clients. They don’t have to know that this portfolio wasn’t made of paid jobs, and in many cases they will enjoy knowing how passionate you are in pursuing your personal work.

    Mistake #5 – Not researching colleagues/competitors

    As a business owner, you need to know what’s out there. Learning from your competition and even your friends is incredibly important. Go through their work and figure out what you like and what you dislike. Try to figure out the different ways that they market themselves and where their jobs come from. See how they use social media and where they get press from. Learn their pricing and test out their website.

    All of this information is so important to helping you find your way. Take the best aspects of everyone you research, and put them together into your own plan. All of the information is out there for you to be successful, it’s just up to you to find it.

    Family Photography - The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Family photography

    Mistake #6 – Not having a plan for editing and delivering

    One of the biggest problems that I see newer photographers have is that they take way too much time editing. They end up missing deadlines, wasting their time, and worrying too much. This is not a good situation for anybody and is one of the quickest ways to hold your entire business back. Learn to cull your images from a job quickly. Right away, knock 800 images into the top 200 or 150 as fast as possible and work from there. Organizing and attacking a job’s editing in an efficient matter will make your life so much better, and it will make your clients very happy.

    Always tell a client that you will deliver a job to them a couple days after you plan to (under promise over deliver). That way you will look very good when you deliver the work early, and if you have some unfortunate setback or issue in your life, you will still have extra time to complete the job.

    Mistake #7 –  Not doing enough local networking

    Writer Portrait Photography - The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Writer environment portrait

    Friends, family, and colleagues are your first line of people who can help you gain work. The second line is your local area. Figure out the businesses and people in your community that might need your services, and figure about the best way to reach them. Find business meet-up groups, local meet-ups, and trade shows that occur in your community and become a part of them. And this tip doesn’t mean that you should only show up once and never again. Become a regular part of them. Spend more time socializing within your community and that will come back to you business-wise.

    Mistake #8 – Not using a mailing list

    Business Portrait Photography- The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Business portrait photography

    Social networks come and go. They all change constantly and hold you at their whim. While they are necessary to be a part of, social networks are in it for themselves, not for you. Diversify your marketing and build up a mailing list of all your contacts, clients, and friends. This way there is nothing between you and reaching them with important news. Mailing lists have a significantly higher open and click-through rate than social networks, and won’t charge you (per email) to reach your list.

    Mistake #9 – Trying to do too much all at once

    Event Photography - The 10 Biggest Business and Marketing Mistakes That Photographers Make

    Event photography

    There are so many strategies to market yourself in photography. Every situation is unique, and every marketing plan should be different. It is important to learn as much as you can about marketing, but at the same time you need to prioritize. Five strategies done with a small amount of your attention on each will be much less effective than one strategy with all of your attention focused on it. Spend some time to figure out which strategies will have the most potential for your situation and rank them. Then start with the first one and over time move down the list.

    Mistake #10 – Not putting yourself out there

    Artist / Writer Portrait Photography focused

    Artist / Writer Portrait Photography

    Nobody is going to give you an opportunity if you don’t ask. The biggest difference between the people who make it and the people who fail is that the ones who succeed will wake up tomorrow and take these steps. None of this is rocket science – it just takes dedication, organization, and follow-through.

    Many people won’t give you an opportunity the first time you ask. Learn to take rejection because rejection isn’t that bad. It means you’re pushing yourself and it’s inevitable along the way. Keep a thick skin and pride yourself on trying. Marketing is a grind at first. The photographers who can dive right in despite every frightened feeling their brain gives them will be the most successful.

    James ebook Creative Freelance Marketing is on sale now at 50% OFF over at Snapndeals (only until December 13th, 2016)

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  • 7 Smart Lighting Setups for Portraits Taken at Home

    Let’s get one thing clear – you’re not going to learn how to shoot perfect portraits overnight. There are many things you need to learn first. When it comes to portrait-shooting, no factor is more important than lighting. Even if you’re planning a home portrait session, you can still make the most from various lighting setups to achieve great results. Continue Reading

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  • How to Turn Your Images into Kaleidoscope Patterns

    This tutorial is a lot of fun, transforming photographs into kaleidoscopic wonders, often with surprising results. The resulting kaleidoscope patterns make fantastic desktop backgrounds and wallpapers too.

    Remember kaleidoscopes? Those curious tubes with an array of mirrors and colorful beads inside? As a kid, I would while away sunny weekends straining my eye against the viewing aperture, hypnotized by the endless combination of shapes, patterns, and colors. Although I now spend most of my time looking through the viewfinder of a camera, the magic of the kaleidoscope remains in my mind as an early foray into image making.

    Step 1 – Setting up the canvas

    kaleidoscope-01

    First, select a photograph. I’ve chosen this photograph of some fungi growing on an old tree stump. From my own experimentation I’ve found images with bold, contrasting colors and negative space result in the best kaleidoscopic images.

    Once you have selected an image and opened it in Photoshop, right click on the image in the layers panel and select Convert to Smart Object. This will enable you to move the image around the canvas.

    kaleidoscope-02

    Now we need to add some space around the image. Go to Image > Canvas Size and a window will pop up with the dimensions of your current image.

    kaleidoscope-03

    To calculate the dimensions of the canvas, look at the largest side of the image, double that figure and add four. For example, the image I selected was originally 59.44 x 39.62cm so I multiplied 59 by 2 to get 118m then added 4 to get 122. Add the same value to the smaller side of the image so that the canvas will be square. Click OK.

    kaleidoscope-04

    kaleidoscope-05

    Step 2- Creating the template

    Zoom out so you can view see the entire canvas and select the Move Tool located at the top of the left toolbar.

    kaleidoscope-06

    kaleidoscope-07

    Click on your photograph on the canvas, and with the left mouse button depressed, drag the image to a corner of the canvas. Leave a few centimeters between the image and the edge of the canvas. Don’t worry about making this too exact as we will crop it to more exact proportions later. Now, duplicate this layer by right clicking it in the layers panel and selecting Duplicate Layer (or use the keyboard shortcut Cmd/Ctrl+J).

    kaleidoscope-08

    In the Duplicate Layer prompt, rename this layer as “Layer 1” as we will be duplicating a number of layers over the next few steps. Click OK and a new layer will appear in the layers panel.

    kaleidoscope-09

    Rename the original image layer as “Background” by double clicking on the name “Layer 0” in the layers panel. This will help avoid confusion later.

    kaleidoscope-10

    At the moment, both layers will be in the same spot on the canvas, with Layer 1 sitting on top of Background. With the Move Tool selected, click on the top layer, and with the left mouse button depressed, drag Layer 1 next to the Background image.

    kaleidoscope-11

    kaleidoscope-12

    Keeping Layer 1 selected, click Edit on the main toolbar and then Transform > Flip Horizontal. Layer 1 will flip to create a mirrored image of the Background.

    kaleidoscope-13

    Your image should look something like this now.

    Just two more to go!

    Duplicate the Background layer again, and when the prompt window appears, rename it “Layer 2”.

    kaleidoscope-14

    kaleidoscope-16

    With the Move Tool selected, click on the newly created Layer 2 (which will be over Background). Keep the left mouse button depressed, and drag Layer 2 underneath Background.

    kaleidoscope-17

    With Layer 2 selected, click Edit on the main toolbar and then Transform > Flip Vertical. Layer 2 will flip vertically to create a mirrored image of Background from below.

    kaleidoscope-18

    kaleidoscope-19

    Duplicate Background one more time, this time naming the layer “Layer 3”. With the Move Tool selected, click on the newly created Layer 3 (which will be over Background) and with the left mouse button depressed, drag Layer 3 into the remaining slot to complete the rectangle.

    With Layer 3 selected, click Edit on the main toolbar and then Transform > Flip Horizontal. To complete the pattern, keep Layer 3 selected click Edit on the main toolbar and then Transform > Flip Vertical.

    kaleidoscope-20

    The next step is to merge the layers of the rectangle you have made so that it can be moved around as one layer. To do this, right-click on the layer titled Background in the layers panel and select Merge Visible.

    kaleidoscope-21

    If it hasn’t done so automatically, it is a good idea to rename this merged layer as “Background” so it will be easier to keep track of which layers are where. You now have the template for your kaleidoscopic image!

    Step 3 – Creating the kaleidoscope

    Select the Background layer, and with the Move tool selected, drag the layer into the center of the canvas. Right-click on Background in the layers panel and select Duplicate Layer. Rename this layer as “Layer 1”.

    With Layer 1 selected, click Edit > Transform > Rotate.

    kaleidoscope-22

    In the Transform settings panel, there is a text box next to the symbol of an angle. In this text box, type 45 and press enter. Layer 1 will be rotated to a 45-degree angle.

    kaleidoscope-23

    kaleidoscope-24

    Duplicate Background again, this time renaming the layer “Layer 2”. With Layer 2 selected in the layers panel, click Edit > Transform > Rotate. In the Transform settings panel, in the text box next to the angle symbol, enter -45 and press enter.

    kaleidoscope-25

    kaleidoscope-26

    Duplicate the Background layer one last time, renaming the layer “Layer 3”. With Layer 3 selected in the layers panel, click Edit > Transform > Rotate. In the Transform settings panel, in the text box next to the angle symbol, enter 90 and press enter. The layer will be rotated 90 degrees.

    kaleidoscope-27 kaleidoscope-28

    Step 4 – Blending Modes

    Select the top three layers in the layers panel by holding down the shift key and clicking on Layers 1, 2, and 3. With the layers selected, click on the Blending Mode drop down menu (red arrow below) and select the Lighten option. The selected layers will blend to form a kaleidoscope pattern.

    kaleidoscope-29

    kaleidoscope-30

    kaleidoscope-31

    Crop it

    To neaten up the image you can crop the edges of the kaleidoscope down to a square or rectangle. With the Crop Tool selected, hold the shift key on your keyboard and drag the corners of the Crop Tool over the image to create a square or rectangle. When you are happy, press enter and save the image via File > Save As.

    kaleidoscope-32

    Step 5 – Making a desktop background

    To make a wallpaper effect, open a new Photoshop document by selecting File > New and entering the dimensions 3000 pixels by 2000 pixels in the text boxes. Make sure the resolution set to at least 300 pixels/inch, so it will look nice on a large monitor screen.

    kaleidoscope-33

    Select File > Place… and select your new kaleidoscope file.

    kaleidoscope-34

    Once placed in the Photoshop canvas, you can choose to duplicate the image any number of times to create an interesting pattern, or add layers on top of one another and have fun experimenting with more Blending Modes. The possibilities are endless! Here are a few ideas.

    Have you done this technique before to make a kaleidoscope pattern? Please share your results in the comments section below.

    desktop

    desktop-01

    desktop-02

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