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Absurdism: Artists Fight Over Use of World’s “Blackest Black” & “Pinkest Pink”

15 Feb

[ By WebUrbanist in Art & Drawing & Digital. ]

black whirlpool

For the past few years, British artist Anish Kapoor has been making use of his exclusive rights to something called Vantablack, a high-tech pigment touted as the blackest shade of black. His unique access, however, has sparked an escalating (and increasingly absurd) feud in the art world.

Developed by NanoSystems, the remarkable Vantablack pigment uses microscopic tubes oriented to capture light and deflect it internally rather than letting it bounce in a way visible to viewers. Designed for military and astronomical applications, it absorbs an incredible 99.96% of light.

ventablack

But Kapoor’s usage rights have been criticized by other artists like painter Christian Furr who see it as monopolistic, limiting the potential of other creatives to explore artistic potential of the material.

“Using pure black in an artwork grounds it,” he notes. “All the best artists have had a thing for pure black – Turner, Manet, Goya. This black is like dynamite in the art world. We should be able to use it – it isn’t right that it belongs to one man.”

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Recently, as a sort of satirical retaliation, British artist Stuart Semple created a flourescent pink pigment, designed to be the “pinkest pink” in the world. To drive the point home, the shade is available for purchase (just a few dollars per pot) to anyone on the planet except Kapoor, who is legally banned from buying the stuff.

Anyone placing an order has to agree that they are not Anish Kapoor, nor associated with him or purchasing it on his behalf. It is designed to be the exact opposite of the blackest black, reflecting a maximum amount of light to make it appear as garishly bright as possible.

pinkest pink

Kapoor, however, managed to procure some anyway, posting images on social media and further fanning the flames of this off-color artistic war.

“I was really sad and disappointed that he felt so left out that he needed to orchestrate some conspiracy to steal our pink,” says Semple. “It would be nice if he owned up, said sorry and gave me my Pink back.” All in all, his reactions paint Kapoor as somewhat petty given his own exclusive use of the blackest black.

diamond dust glutter

Semple, meanwhile, has also created the “world’s most glittery glitter”, “the “world’s greenest green” and the “world’s yellowest yellow” and is similarly banning Kapoor once again from these creations — at this point, presumably any reaction would paint Kapoor further into a corner.

The idea of artists “owning” a color is not unique to this particular feud. A deep shade of blue (International Klein Blue) was patented by an artist decades ago. Since his death, however, it has been used in various contexts, including by performers of the Blue Man Group.

[ By WebUrbanist in Art & Drawing & Digital. ]

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Bike Over Traffic: World’s Longest Elevated Cycling Path Opens in China

11 Feb

[ By WebUrbanist in Architecture & Cities & Urbanism. ]

first cycleway china

China’s first aerial bike path spans nearly five miles, raised over streets and highways and connecting six public transit hubs in the heart of Xiamen. If the new route is even close to as successful as its designers and planners expect, it could help usher in a new cycle-centric transport paradigm across the country.

Sixteen feet wide, the bike-and-pedestrian pathway network can accommodate 2,000 or more bicycles per hour. At night, 30,000 lights allow travelers to continue using the paths safely. Its planners anticipate an influx of ridership and have a system in place to actually close down the on ramps if too many bikers are already on the path.

raised bike track

Some sections of the cycleway are positioned under overhead mass-transit express lanes, offering some shelter from the elements (and less noise than riding alongside). Along the route, riders access the system via a variety of ramps tied into the city bus and subway system, aiming to bridge the gap between various forms of transportation.

elevated cycle path

Would-be bikers can also pick up bicycles via a ride share system positioned at entry and exit points. If the system does reach full utilization, city officials may extend the network further in the near future. Other cities in China (and around the world) can also look to this integrated system for inspiration for similar bike-oriented urban design strategies.

[ By WebUrbanist in Architecture & Cities & Urbanism. ]

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Waste Not: The Trash Can that Inspired the World’s Tallest Condo Tower

19 Jan

[ By WebUrbanist in Architecture & Houses & Residential. ]

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432 Park Avenue in Manhattan has taken criticism for various reasons since well before it was completed, but its source of inspiration makes it almost too easy: the skyscraper was inspired by a garbage bin.

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Specifically, Rafael Viñoly cited a 1906 trash can designed by Josef Hoffmann of the Vienna Workshops as a pattern basis for the gridded exterior of the supertall tower. The design origins were confirmed by the developer but are also plain to see. The infamous bin itself retails for $ 225, which could be considered cheap for a classic design object … or expensive for something you fill with garbage.

That grid design is intended to mask the fact that the columns of the building need to be wider at the base in order to support its immense height. The thick grid from top to bottom disguises this transition from wider to narrow, covering structural columns toward the top. It is the third-tallest structure in the United States and tallest residential tower on the planet.

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Aside from aesthetic critiques, the skyscraper has come under fire for supply a relatively handful (just over 100) units at immense sizes to support occupancy but the wealthy elite. Of course, it is not that unusual for industrial design to inspire architecture. Still, the fact that its design was inspired by a waste receptacle only adds fuel to those who see it as an eyesore and sign of urban opulence.

[ By WebUrbanist in Architecture & Houses & Residential. ]

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Public Wattway: France Activates World’s First Solar-Paneled Roadway

18 Jan

[ By WebUrbanist in Architecture & Cities & Urbanism. ]

solar-roadway

Developed by Wattway and deployed on the streets of Tourouvre-au-Perche, a 1,000-meter-long solar-paneled roadway in France is the first stretch of a 1,000-kilometer endeavor.

The technology along this initial pathway is designed to generate enough energy to light up the streets of a 3,400-person town, and it is just the first step in a five-year plan.

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France ultimately aims to pave 1,000 kilometers of solar roads over the next half-decade, supplying renewable energy to 5 million people (close to 10% of the population).

The flat and smooth surfaces of existing streets are perfect places to serve a double function and harvest clean energy as long as the issue of durability is taken into account.

The solar brick-like sheets are covered in multiple layers of silicon resign designed to allow light to pass through while protecting the panels from damage. The panels are engineered to withstand the weight of six-axle trucks and to stick directly onto existing road surfaces.

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The goal for this first phase is to produce 280 megwatt hours of power per year and to test the durability of the tech under real-world experimental conditions. Under controlled conditions, the panels survive a “cycle of one million vehicles, or 20 years of normal traffic a road, and the surface does not move.”

solar-path

“We are still on an experimental phase,” says the company. “Building a trial site of this scale is a real opportunity for our innovation. This trial site has enabled us to improve our photovoltaic panel installing process as well as their manufacturing, in order to keep on optimizing our innovation.”

[ By WebUrbanist in Architecture & Cities & Urbanism. ]

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SanDisk announces 256GB microSDXC card and ‘world’s fastest, highest capacity’ USB flash drive

09 Jan

SanDisk has unveiled its new 256GB Ultra microSDXC UHS-I Premium Edition card. Meeting A1 performance standards, it’s designed to expand smartphone storage for photos and videos as well as provide space to store and run apps. It’s said to achieve transfer speeds ranging up to 95MB/s. At this capacity, the card is able to store up to 24 hours of 1080p Full HD video.

The A1 performance standard means this microSD card can handle random read input-output access per second, also called IOPS, of 1,500, as well as a write IOPS of 500. As such, SanDisk says this card is suitable for handling in-app permissions, graphics and audio, and save profiles on a smartphone. The A1 spec is particularly useful in in light of Android Marshmallow 6’s option for storing and launching apps from the microSD card.

SanDisk also announced a 256GB USB 3.1 solid state flash drive. Claimed to be the world’s fastest, highest capacity drive, it offers read speeds up to 420MB/s and write speeds up to 380MB/s. SanDisk claims that’s fast enough to transfer an entire full-length 4K movie to the drive in 15 seconds.

The new Ultra microSDXC Premium Edition card will be available globally later this month for $ 199. The 256GB SanDisk Extreme Pro USB 3.1 drive arrives at the same time, and will sell for $ 179 through Best Buy and Amazon.

Press release:

SANDISK® UNVEILS WORLD’S FIRST MICROSD CARD DESIGNED TO DELIVER A NEW DIMENSION OF MOBILE APPLICATION PERFORMANCE
JAN 4, 2017

THE 256GB SANDISK ULTRA® MICROSD CARD WITH THE LATEST A1 SD SPECIFICATION OFFERS MOBILE USERS EVEN MORE STORAGE EXPANSION OPTIONS

LAS VEGAS, Jan. 4, 2017 – Western Digital Corporation (NASDAQ: WDC), a global storage technology and solutions leader, today unveiled the world’s first microSDTM card that meets the Application Performance Class 1 (A1) requirements from the latest SD Association’s SD 5.1 specifications. By meeting the A1 performance standard, the 256GB SanDisk Ultra® microSDXCTM UHS-I card, Premium Edition, delivers capacity, speed and enhanced capability to deliver a better smartphone experience1.

Since the popular memory card format launched more than a decade ago, microSD cards have been instrumental in driving new segments in digital imaging like action cameras, drones, dashboard cameras and surveillance systems, and have significantly impacted the evolution of the smartphone. Today, approximately 75 percent of smartphone models on the market contain microSD slots, according to data from Strategy Analytics2. The 256GB* SanDisk Ultra microSD card offers the capacity and performance consumers need to capture all of life’s moments without having to worry about what to delete. The card can hold up to 24 hours of Full HD video3 and with premium transfer speeds of up to 95MB/s**. With A1 performance, the card can launch and run apps at blazing speeds.

“The microSD card has been an integral part of the digital revolution by providing more options for high performance, high capacity storage for smartphones,” said Dinesh Bahal, vice president of product management, Client Solutions Business Unit, Western Digital. “SanDisk® cards are at the center of more than two billion consumer devices, and now with this A1 card, we’re proud to play a significant role in continuing to advance the trusted format.”

Long used by billions to expand capacity for photos, videos, music and many other digital files, the, microSD card now must evolve to support application-intensive environments, paving the way for a new dimension of memory card performance. With the introduction of the Android Marshmallow 6 operating system, users can expand storage capacity on smartphones by selecting the microSD card as preferred or adoptable storage, which means apps can now be loaded and launched directly from the A1 microSD card.

The A1 spec allows the new card to manage random read input-output access per second (IOPS) of 1,500 and write IOPS of 500, so it can quickly open apps and process accompanying tasks, such as audio, graphics, saved profiles and in-app permissions. With this in mind, the new SanDisk Ultra microSD card with A1 is designed to provide consumers a faster, more powerful app experience using cards.

“SD technology is trusted by consumers around the world for its reliable, backwards compatible and

highly interoperable storage, making it the world’s leading memory format with billions of SD memory cards and devices in the market,” said Brian Kumagai, SDA president. “The A1 specification will help consumers identify the appropriate card to ensure an optimal experience when running and launching apps on their smartphone. We are pleased that SanDisk will release an A1 card, and continues to contribute to breakthrough technologies enabled by the microSD format.”

The new SanDisk Ultra microSD card with A1 is compatible with the SanDisk® Memory Zone app for Android™, giving users an easy way to manage and back up content on their device. The app is available for free through the Google Play™ Store4. The card will be available worldwide in January 2017 with a U.S. MSRP of $ 199.99.

The complete line of SanDisk® microSD cards can be purchased at more than 300,000 retailers worldwide.

SANDISK® LAUNCHES ITS FASTEST, HIGH-CAPACITY USB FLASH DRIVE EVER
JAN 4, 2017

NEW SANDISK EXTREME PRO® USB 3.1 SOLID STATE FLASH DRIVE NOW FEATURES SSD PERFORMANCE IN A PORTABLE, ALUMINUM METAL FORM FACTOR

LAS VEGAS, Jan. 4, 2017 – Western Digital Corporation (NASDAQ: WDC), a global storage technology and solutions leader, today announced its fastest, high-capacity USB flash drive to date with the launch of its high-performance 256GB* SanDisk Extreme PRO USB 3.1 Solid State Flash Drive. The new drive delivers the speed, capacity, and reliability of an SSD in the convenient form factor of a small USB flash drive, and is ideal for creative professionals, tech enthusiasts, or anyone who creates and shares massive files.

A game-changer in the USB storage category, the drive is capable of read speeds up to 420MB/s and write speeds up to 380MB/s1. With its unprecedented speeds, you can transfer full-length 4K movie to the drive in less than 15 seconds2. With its USB 3.1 interface, people can rapidly access and move files on the go, without having to worry about a cable. The new drive also features a sophisticated design with a durable aluminum metal casing and a retractable connector for ultimate style and reliability.

“The combination of SSD performance and a compact USB form factor offers the ultimate performance and convenience for moving files easily and quickly,” said Sven Rathjen, vice president of marketing, Client Solutions Business Unit, Western Digital. “With its increased capacity and blazing speeds, the SanDisk Extreme PRO USB 3.1 Solid State Flash Drive is our sleekest, most powerful SanDisk USB device yet.”

The SanDisk Extreme PRO Solid State Flash Drive is available up to 256GB, giving consumers plenty of room to manage large files. For added file protection, it includes the SanDisk SecureAccess® software, which offers 128-bit file encryption and password protection3. The drive also comes with a limited lifetime warranty4.

Pricing and Availability
The new 256GB SanDisk Extreme PRO USB 3.1 Solid State Flash Drive will be available in late January 2017 at Amazon.com and Best Buy at an MSRP of $ 179.99.

SanDisk storage solutions can be purchased at more than 300,000 retailers worldwide.

Articles: Digital Photography Review (dpreview.com)

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Dell Canvas 27 launched as world’s first ‘horizontal smart workspace’

08 Jan

At CES 2017, Dell introduced what it claims is the world’s first ‘horizontal smart workspace,’ the 27-inch touch-sensitive Dell Canvas display. Canvas is designed for creatives, including photographers, artists, and graphic designers, and can be used in two orientations: lying flat on a desk or propped up at an angle via a kickstand. The display likewise offers support for a stylus, totems (Dell’s large control dials), and touch input.

Dell Canvas isn’t necessarily an alternative to Surface Studio; rather, it is a large display that can be connected to nearly any Windows 10 device, says Dell. The monitor has a 2560 x 1440 QHD resolution. The model will be available from Dell.com in the U.S. on March 30 starting at $ 1799.

Via: Dell

Articles: Digital Photography Review (dpreview.com)

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Extreme Architecture: 15 Structures Built to Withstand the World’s Coldest Places

05 Jan

[ By SA Rogers in Architecture & Public & Institutional. ]

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You might say that the kinds of built structures you find in either Antarctic research stations or the coldest permanently inhabited place on Earth (located in Russia) are polar opposites: some are high-tech, capable of elevating themselves above the accumulating snow or departing to warmer climes via helicopter, while others are as humble as it gets. But people have learned how to survive in these harsh places, whether by keeping coal fires burning around the clock or burrowing into the earth for warmth, and even polar bears have some secrets to share with architects on surviving amidst all that ice.

Monte Rosa Hut, Switzerland

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This five-story wooden structure on Switzerland’s Corner Glacier by Bearth & Deplazes Architekten has an exterior look befitting its environment, making it seem morel like a research facility than an ‘alpine hut’ for adventurers.

Memu Meadows Experimental House, Hokkaido, Japan

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An experiment by architect Kengo Kuma, the translucent ‘Memu Meadows’ house was designed to test the limits of domestic architecture in extreme cold conditions. It’s a modern spin on the traditional homes of the indigenous Ainu, whose buildings used bamboo grass exteriors to hold in the heat of a central fireplace that remains burning all the time. Kuma’s version replaces grass with insulation and polycarbonate cladding but remains cheap and accessible, and allows the house to glow like a lantern after dark.

Halley VI, World’s First Mobile Research Station, Antarctica

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Ocean Waves Crashing on Seawall

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Halley VI by Hugh Broughton Architects stands up to some of the most extreme conditions on earth, serving as a mobile home base for Antarctic expeditions. It’s located on the floating Brunt Ice Shelf and can be transported on its ski-like feet, while hydraluic rams allow it to be raised above the snow as it accumulates. Seven interlinking blue modules offer offices, bedrooms, labs and energy plants while the central two-story red module contains social space for 16-32 crew members.

Arctic Adaptations: Concepts Reflecting Indigenous Canadian Traditions

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Canada commissioned Lateral Office to curate its Nunavut-inspired exhibition at the 2014 Venice Biennale, entitled ‘Arctic Adaptations: Nunavut at 15.’ The project proposes how architecture could improve the development of cohesive communities even as the environment and the world around them rapidly changes.

Trollstigen Tourist Route, Norway

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Set along the Trollstigen national tourist route in Norway, this visitor center and overlook by Reiulf Ramstad Architects gazes out onto a mountain pass that’s lush and green in the summer and formidably snowy in the winter. The overlook is particularly dramatic when the snow starts to accumulate.

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Extreme Architecture 15 Structures Built To Withstand The Worlds Coldest Places

[ By SA Rogers in Architecture & Public & Institutional. ]

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Strange Manger: The World’s Weirdest Nativity Scenes

26 Dec

[ By Steve in Art & Sculpture & Craft. ]

nativity-scene-1a

No room at the inn? No kidding – the denizens of these strange nativity scenes would get even the kindest innkeeper flipping the switch on the No Vacancy sign.

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The Modern Nativity Hipster Nativity Set throws tradition out the window and recasts the original nativity in a modern mold. “We started joking about how religions would be different if their sacred texts were set in modern times,” explains creator Casey Wright, who whipped up the concept while enjoying a few beers with his buddies. How hipster-ish is The Modern Hipster Nativity Set? Well, Joseph sports a man-bun and wears a denim shirt while he takes a selfie with Mary, who’s holding a coffee from a certain popular java purveyor as she puckers up with her best duck-face.

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Meanwhile, the fashionably sunglassed Three Wise Men roll in on Segways bearing gifts bought online at Amazon. The shepherd captures the miraculous event for posterity by posting it on Instagram using the hashtag #babyjesus. Clean green electric power for his tablet provided via solar panels on the manger’s roof because global warming.

That Ain’t Kosher

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Y’know, we liked The Last Supper a lot better when Leonardo da Vinci painted it but hey – not everyone’s a vegetarian. Flickr user quik86 uploaded this iconic image of a baking bacon and sausage nativity back in December of 2010 but some things never get old, especially when they’re smothered in bacon.

Kitty Nativity

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For over ten years, sisters Annette and Sue Amendola have been setting up a classic nativity scene outside their home in Red Hook, Brooklyn. The scene itself wasn’t out of the ordinary… at least it wasn’t until a bunch of stray cats arrived and made it their own.

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The clowder of kittehs was first attracted by food the Amendola sisters would leave out but then stayed to enjoy the replica manger’s comfy bales of hay. “When the figurine of baby Jesus does finally appear on the hay bale,” explains Annette, “the cats usually push him right off to take their rightful spot.” Cats: doing the devil’s work since 0 AD.

Praise Cheeses

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We’ve got your cheesy nativity scene right here, highlighted by a Babybell Jesus and an Emmental angel personifying Oh Hole-y Night. Not suitable for the lactose intolerant.

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Strange Manger The Worlds Weirdest Nativity Scenes

[ By Steve in Art & Sculpture & Craft. ]

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Santa Claustrophobia: The World’s Creepiest Santa Statues

05 Dec

[ By Steve in Culture & History & Travel. ]

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The ho-ho-horror! Much like creepy clowns, these dark and disturbing Santa Claus statues cross the fine line separating awe-inspiring and just plain awful.

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One would think the bizarre concept of a “Santa Monroe” would be shot down in flames seconds after multiple shocked gasps echoed ’round the conference table. Against all odds, however, the plan was approved and an inflatable, grimacing, pants-less Santa standing roughly 20-feet-tall took his place outside a shopping center in Dongguan, China. We’d make a “Dong-guan” joke here but you probably already have.

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Like Marilyn Monroe’s iconic pose above a subway grate in 1955 film The Seven-Year Itch, Santa’s long red coat appears to be blown upwards by an unseen wind, revealing what should remain unseen to the public at large. We’re figuring the designers took a leap of faith when they gave Ol’ Saint Nick a set of coal-black briefs. To be fair, it’s not as if there was any precedent to guide them. Don’t place all the blame on China though: the idea seems to have been co-opted by someone who embellished the concept further by adding a rather risque garter belt. Nice… and naughty.

Texas-Sized Santa

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In 1953, Jack Bridges, designer of those iconic “Big Tex” statues, was commissioned to create a one-of-kind Santa statue for Dallas auto dealer Porter Chevrolet. The result: an 85-ft-long, 56-ft-tall papier mache Santa that was so large and unwieldy it had to be trucked to the site in pieces. Yes, that’s a real 1954 Chevy Bel-Air Santa’s clutching in his Texas-sized hands. There’s a tragic twist to this tale: area resident Roy Davis, 46, arranged a crane to lift him eye-level with Santa so he could snap a Christmas card photo – a very early selfie, one might say. Like too many modern selfies, Davis’ effort ended badly when he suffered a fatal heart attack and plummeted to the pavement, landing right between Santa’s boots.

Fingered Down Under

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Auckland, New Zealand’s seasonal claim to creepy fame comes in the form of a 5-ton, 60-ft-tall semi-animatronic Santa statue who’s been affixed to the corner of the Whitcoull’s book store on Queen Street since 1960. The creepy factor derives from the statue’s only two moving parts: a winking right eye and a beckoning index finger. Brrr!

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Sadly (for some), in 2014 the $ 180,000 annual expense required to keep Santa creeping folks out was deemed overly exorbitant. Santa’s been lingering – in pieces – in an Auckland warehouse since then. Anyone who misses Kiwi Santa’s slo-mo winking and fingering – you know who you are – can relive the trauma via this video.

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Santa Claustrophobia The Worlds Creepiest Santa Statues

[ By Steve in Culture & History & Travel. ]

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PogoCam is the world’s smallest wearable camera

30 Nov

The PogoCam is tiny personal camera that attaches magnetically to eyewear with a proprietary track called PogoTrack. At 10.9 x 12.5 x 42.8 millimeters, according to its makers it is the currently smallest wearable camera. A proprietary electronic architecture allows for high levels of miniaturization and low power requirements while maintaining comparable image quality, storage capacity and performance to competing products.

The camera comes with a 5 MP sensor and can capture and store 100 still images or up to two minutes of 720p HD video at 30 frames per second before you have to download data to a mobile device, using a cable or Bluetooth connection, and charge the battery. The makers of the device claim that image quality is comparable to a smartphone. However, looking at the PogoCam’s specification this would most likely be a low-end smartphone.

The camera is water-resistant and recharges in approximately 30 minutes. While attached to the spectacle frames it can be moved backwards towards the wearer’s ears when not in use. It can also be removed quickly to store in a pocket. The PogoCam will retail from $ 129 after its official launch on March 30, 2017 and come with a free pair of non-prescription sunglasses with PogoTrack for initial buyers on the PogoTec website. It seems the PogoCam’s main advantage over the recently announced Snapchat Spectacles is its ability to work with a variety of eyewear frames. That said, we’ll have to wait and see how many frames with the PogoTrack feature consumers will be able to choose from.

Press Release:

Personal Photography Redefined With Introduction Of PogoCam

Combining Fashionable Eyewear with World’s Smallest Attachable Camera

ROANOKE, Va., Nov. 29, 2016 /PRNewswire/ — PogoTec today announced the invention of PogoCam™, the world’s smallest wearable camera that attaches to fashionable eyewear. Unlike that of Snap Spectacles which has its camera integrated into one style of eyewear, PogoCam, is easily attachable and detachable to a wide variety of frame styles.

“We are experiencing a turning point that will make hand-held photography cumbersome and obsolete,” said Ron Blum, Founder, President and CEO of PogoTec. “Our eyewear solution goes beyond the capabilities of Snap’s Spectacle product with a more advanced camera that takes still images as well as HD video, attaches easily to many frame styles with or without prescription lenses and matches the fashion style of the user. It’s a tiny, easy-to-use camera designed for everyone. It removes the user from the confines of a viewfinder, allowing people to enjoy and pay attention to the event while capturing it. The user can easily share their images or video with friends and family.”

PogoCam utilizes a proprietary new electronic architecture that allows the highest level of miniaturization with lower power requirements than competitive cameras for the same level of high image resolution, memory capacity and performance. Multiple patent applications have been filed. PogoCam was designed for the mass market at large – those who require prescription eyeglasses and those who do not require prescription eyeglasses. PogoCam’s extremely small size allows it to be worn without distracting from the fashion look of eyewear. Weighing less than two dimes and measuring only 10.9 x 12.5 x 42.8 millimeters, PogoCam attaches magnetically to eyewear having a proprietary track called PogoTrack™. PogoCam allows a user to capture a number of images taken by a typical user during the course of a day. PogoCam allows people to “look and shoot” up to 100 photographs or two minutes of continuous HD video with audio (or 12 ten second clips). When in use, the camera displays a visible courtesy light that blinks allowing those being photographed to know. When not in use or if in an environment where photography is discouraged, it can be slid back on the track or easily removed. PogoCam’s accompanying patent pending mobile app includes auto centering, auto alignment and image rotation – eliminating the need for a camera viewfinder by automating certain post processing adjustments normally required for manual cameras. The image quality is comparable to that of one’s smartphone.

Eyewear with PogoTrack is designed to serve as a universal platform for a wide range of future electronic wearable devices over and beyond the PogoCam camera. Additional potential compatible wearables would, by example only, include an alertness monitor to prevent drivers from falling asleep and a UV meter to prevent sunburn by alerting users when exposed to damaging rays.

PogoTec will be demonstrating and showcasing PogoCam, along with its eyewear partners and a large number of compatible frame styles for prescription eyewear and non-prescription sunglasses, at the ShowStoppers media event in Las Vegas during the 2017 Consumer Electronics Show on Thursday, January 5.

“This is the first practical, high-quality wearable camera for the mass market capable of being worn socially that allows people to experience the moment and at the same time take photos or video with audio,” added Blum. “This is all accomplished while wearing eyewear in the fashion style of their choosing. Just “look and shoot”, the camera and app do the rest of the work for you. Further, our proprietary architecture ensures that PogoCam will remain the smallest wearable camera when comparing image quality, memory, power requirements and performance.”

“Eyeglasses are arguably the world’s oldest, most successful wearable technology,” added Richard Clompus, OD, FAAO, who is VP of Communication and Consumer Interaction for PogoTec. “PogoCam upgrades this wearable platform with the ability to capture visual memories without the intrusion of holding a camera or looking through a view screen. We look forward to introducing additional capabilities and enhancing the value of PogoTrack as a platform for wearable technology.”

In addition to the current offering, PogoTec is exploring options to adapt PogoCam for use in such industries as construction, public safety, industrial, security and medical applications.

About PogoCam
PogoCam was designed for the mass market and is easy to use. It comes equipped with a five megapixel sensor providing quality photos or video comparable to a smartphone. PogoCam is capable of capturing in excess of what a typical user would take per day. PogoCam can capture and store 100 still photographs or up to two minutes of 720p HD video at 30 frames/second with full audio (12 10-second clips) before having to be downloaded and charged. The camera is activated by pressing a single button and images are uploaded to a mobile device. PogoCam’s camera function is focus free with auto- white balance making it easy for the user to capture high quality images and video. Depending upon the accessory case, the images can be downloaded with a wired connection or with Bluetooth to a smartphone. The camera is resistant to water and perspiration and recharges in approximately 30 minutes. PogoCam is designed to attach magnetically to frames having PogoTrack technology. While attached, PogoCam can be moved along the length of the track – allowing the user to bring it forward only when in use. The camera can be attached and removed easily with one hand without removing the frames, allowing it to be stored in a pocket or purse when not recording images.

Distribution
PogoCam and PogoTrack plans to be available at thousands of consumer locations in 2017, including eye care offices and optical shops in the U.S. PogoCam and well-known branded non-prescription sunglasses with PogoTrack will be bundled for sale on the PogoCam ecommerce site, www.PogoCam.com and www.Amazon.com. Prescription eyewear with PogoTrack also plans to be available from optical shops and eye care offices in 2017. PogoTec’s channel partners for optical shops, eye care offices, mass market and specialty retail will be announced at the upcoming Consumer Electronics Show in January 2017. Additional channel partners are being added for 2018 and beyond.

Pricing and Availability
PogoCam will retail for $ 129.00 and up depending upon the model purchased. PogoCam will be officially launched on March 30, 2017at the International Vision Expo East Conference in NYC. When purchasing a PogoCam on PogoTec’s ecommerce site, PogoCam.com, initial customers purchasing PogoCam will receive a free pair of branded non-prescription sunglasses with PogoTrack.

About PogoTec
PogoTec™, Inc is a privately owned company incorporated in Delaware. Its core initiative is to enable electronic wearable devices with a special focus on eyewear. PogoTec’s product offerings consist of; PogoTrack: a proprietary attachment means for attaching electronic wearable devices to eyewear while maintaining the fashion look of eyewear and PogoCam: the world’s smallest look and shoot camera attachable to eyewear. PogoTec’s management team and Board of Directors have extensive experience in creating and commercializing innovation. PogoTec has been extremely diligent in protecting its intellectual property and has numerous patent applications filed around the world. For more information about PogoTec, please visit www.PogoTec.com.

Articles: Digital Photography Review (dpreview.com)

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