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4 Tips for Helping People Feel Comfortable During Their Portrait Session

10 Sep

Sooner or later, almost everyone has to sit alone in front of a camera for a grad portrait or professional headshot. It is almost always an uncomfortable experience for portrait clients. But it’s easy to forget this as photographers.

When I great people for their portraits they often confess things like, “I’m terrible with photos,” “I feel sick,” or “I hate my face.”

Perhaps because I’m so empathetic, I’ve developed a knack for making the most nervous and hopeless people shockingly excited about their photos.

In this article, I’ll show you how I do it so that you can make even your most uncomfortable portrait clients happy with their experience.

Black and white head shots - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

I am personally drawn to black and white portraits.

1. Simple Light Setup

Since everyday life already throws you a heavy load of distractions and difficulties, I always encourage photographers to keep their projects as simple (but meaningful) as possible.

No matter how you choose to light your portrait subject, I recommend you do it as simply as possible. The point is to put all your focus on the person you’re photographing, not on equipment.

I either use natural light (a window and a reflector), or a one light setup inspired by Zack Arias.

Window Light

The benefit to natural light is that there are no flashes of light or large umbrellas to make the person feel as though they are at a high-pressure professional photo session. Your subject’s imagination is filled with the photo shoots they’ve seen on TV and you should relieve that pressure for them.

Natural light studio setup - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This is my natural light setup.

Window light portrait - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This is a portrait taken with that window light studio setup.

Using natural light and a silent shutter with a mirrorless camera allows the photography part to be as invisible as possible.

One Speedlight

My one light setup includes a speedlight with a 60-inch umbrella and a reflector.

One Light Setup - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This is my one light setup. It’s one speedlight with a 60-inch umbrella.

One light portrait - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This photo was taken with that one light setup.

Once set up, you should forget about your gear (the window, speedlight, and the camera) and focus 100% on your subject.

2. How to Focus

This isn’t about your camera, but focusing on your subject in order to make the best portraits possible.

If you are at all self-conscious as a photographer, it is absolutely critical that you do not focus on yourself.

Perhaps you’re nervous because of a lack of confidence, or because you’re worried they’ll hate their photos. Forget all that and just focus on your subject.

Small talk

“A portrait is not made in the camera but on either side of it.” — Edward Steichen

Female head shot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

You can use small talk to distract the subject from their own nervousness and self-consciousness in front of the camera. Talk about their business, their kids, or the last trip they went on. Anything that will distract them from being camera shy.

Warm up

Feel free to warm up with some “test shots,” even if you don’t really need them. Have your subject sit in front of the camera for a few shots where you’re doing nothing but “testing the light.”

Direct them a little bit, but nothing too serious. I sometimes transition into the real photos by saying something funny like, “Okay the light is perfect, now let me see a cheesy smile.” It can often lead to some laughter and the first candid photo.

Female headshot, laughing - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Candid portraits are the most joyful part of a portrait session for me. You don’t have to be a comedian to make people laugh. Just connect over something in your life and laughter will eventually flow.

Male headshot with suit. 4 Tips for Helping People Feel Comfortable During Their Portrait Session

I’ll often try to match the expression with the clothes my subject is wearing. I think a softer expression is more suitable for formal wear. But I’ll try everything at the moment and decide what looks best later.

Candid portraits

“There is one thing the photograph must contain, the humanity of the moment.” — Robert Frank

Yes, even a professional headshot session should include some informal candid photos. Candids are real, and even if you’re after a posed photo, candids are the path to discovering who they are when their guard is down.

Female headshot laughing - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

When people can laugh together there begins to be a comfortable connection.

Female headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

We often laugh because of the tension created by a joke. But even real-life discomfort or tension can lead to the eventual release through laughter.

3. Finding Soul

“Look and think before opening the shutter. The heart and mind are the true lens of the camera.” — Yousuf Karsh

I don’t care whether I’m photographing real estate agents, future lawyers, high school grads, or “mompreneurs.” I treat everybody like an executive, valedictorian, or royalty during their portrait session.

We’re all much deeper than our occupation, even though it may be a deep expression of who we are. Fill your sessions with lightheartedness and true human connection. When you look through your photos later, you should be able to see the moment that your subject finally became relaxed.

Once relaxed, you’ll find the “real” person that was trapped below the surface of fake smiles and self-consciousness.

It may take you 10 minutes or more to get there, but it is the point in the session that you can move through your creative vision with your subject. You can show them how to squinch (Peter Hurley’s famous technique with the eyes), strike more advanced poses, or move in for close-ups.

Female headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Once I know I have made the portrait that the subject needs, I move on and try other things. I love this very soft expression and the way that her hair creates a frame around her. This won’t likely appear on her business card, but I think it’s a wonderful portrait.

4. Completely Candid

“It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are.” — Paul Caponigro

Being inspired by photojournalism and the idea of capturing truly raw, candid, spontaneous photos, I decided to try a portrait session with no posing. All there would be was conversation and pictures.

Here are some of the results, which I love.

Close up female headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This photo is all about the eyes, and whatever is going through her mind makes me want to laugh!

Female soft light headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

A completely candid photo portrait session means taking a lot of photos. Some of them looked posed, but it was a matter of quickly noticing something that looked right and capturing it before the moment passed.

Window light headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

I used a window as a natural light source. There were moments of silence during our conversation when she just looked out the window. Those were wonderful chances.

Portrait of a mother and her son - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Leave room for surprises in your portrait sessions. You may find yourself thinking, “Did this client dare to bring their kids to a portrait session?” True, they’ll tear your studio to pieces and distract her from her professional portrait session. But along with a little chaos comes life and surprisingly human moments. In the middle of it all, her son came up to be nursed. Maybe this is what Robert Frank meant about the “humanity of the moment.”

Mother hugging son portrait - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

The portrait session was supposed to have been for her. But who she is on her own isn’t who she is completely. We’re all much deeper than ourselves and are who we are partly because of the people around us.

Portrait of a mom nursing her baby. 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Perhaps you know your subject has reached their maximum level of comfort when they can nurse their baby even while the camera is still clicking. I’m thrilled to photograph people one on one and make portraits that they’ll use as authors or business people. But I’m even more thrilled when those portraits become intensely human moments.

 Get Comfy

The next time you greet a nervous portrait client, remember that the experience has been hyped up in their mind. Distract them from their discomfort with small talk, warm them up with “no pressure” test photos, and make laughter a part of your session.

Include the candid photos when you deliver their photos. Even if they don’t use them for business purposes, they may be the photos they (and you) love most.

I’d love to hear what else you do to help people get comfortable in front of your camera. Let me know in the comments below.

The post 4 Tips for Helping People Feel Comfortable During Their Portrait Session appeared first on Digital Photography School.


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ImageBrief is shutting down, users have one week to save their images

03 Mar

Photo licensing service ImageBrief, which was founded in 2011, is officially shutting down. The news was announced over email, in which ImageBrief notified current users of the close, and told them they have one week to download their images before the site’s servers are wiped.

During its six years in the licensing industry, the company offered customers a different way to get the images they need: rather than searching a pre-defined library, companies could submit on-demand “briefs” detailing the work needed, which photographers responded to in hopes of having their images purchased. This was a big change over how traditional stock photography agencies operate—and one that has been picked up by other companies over time—but the model doesn’t seem to have worked out in the long run.

ImageBrief users were surprised by the closure announcement, which was delivered in the form of an email earlier this week. The statement, which says ImageBrief connected more than 70,000 creators with clients from around the world, fails to provide a reason for the company’s demise. It does, however, advise photographers who participated in project briefs that they must download their account assets within the week, after which point the content will be deleted.

The full email reads:

Today, we’re announcing that after six years of connecting agencies, brands and creators, we will be closing down ImageBrief’s photographer marketing services

We’re proud of the products and apps we built, but even more so, we’re grateful for the community that enabled them to grow. More than 70,000 creators earned millions of dollars collaborating with 12,500+ global agencies and brands in 169 countries.

There has never been a better time for creators to thrive. Demand for content has increased, and the tools to create world-class creative are more accessible than ever.

Our talented team of engineers, designers, developers, and curators have worked tirelessly to make ImageBrief a success in a competitive and rapidly evolving landscape, and our immediate priority is to help you transition to other services to support your business.

In the coming days, our team will be in contact with you directly with detailed information about your specific account, license history, and services. Over the next week, we recommend logging into ImageBrief to download and retain your license history and related assets. […]

We want to thank you for your participation and loyalty, and look forward to working with you in the coming weeks to ensure a smooth transition.

Sincerely,

Team ImageBrief

As of this morning, all of ImageBrief’s social media pages have been deleted. And the homepage has been pared down into a simple log in page for buyers and photographers, with no mention of the closure.

Articles: Digital Photography Review (dpreview.com)

 
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Ricoh will let Pentax K-1 owners update their cameras to a Mark II for $550

22 Feb

For a limited time this summer, current Pentax K-1 owners will be able to send their cameras in for service, essentially upgrading them to a Mark II. The service will include a main circuit board swap, and the ‘SR’ logo on the front of the camera will be replaced with a Mark II logo. The upgraded circuit board will add all of the features introduced in the Mark II, such as shooting at up to ISO 819,200 and an updated Pixel Shift mode.

The K-1 upgrade service will cost $ 550 US / $ 690 CAD and will be offered from May 21, 2018 to September 30, 2018.

We do not yet have details of the price or timeframe for upgrading in other regions but we’re told it should be available and we’ll post detailed when we have them.

Ricoh announces an upgrade service for current PENTAX K-1 camera owners

WEST CALDWELL, NJ, February 21, 2018?In conjunction with the announcement of the new PENTAX K-1 Mark II 35mm full-frame digital SLR (DSLR) camera, Ricoh Imaging Americas Corporation today announced an upgrade service for current PENTAX K-1 owners.

The program allows current PENTAX K-1 owners to upgrade their current camera to receive the advanced functions of the new PENTAX K-1 Mark II.

Here is an overview of the upgrade service:

– The upgrade service will be available for a limited time, from May 21, 2018 – September 30, 2018- Upgrade cost: $ 550USD / $ 690 CAD- Cameras will need to be shipped to Precision Camera (US) and Sun Camera (Canada)

The upgrade entails replacing the PENTAX K-1’s main circuit board to add new functions featured in the new PENTAX K-1 Mark II camera. Additionally, the current “SR” logo on the PENTAX K-1 will be replaced with the new PENTAX K-1 Mark II logo.

More details on the program will be released in the upcoming weeks. Please go to www.us.ricoh-imaging.com or email us at conact@us.ricoh-imaging.com for more information.

Articles: Digital Photography Review (dpreview.com)

 
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Google’s new AI ranks photos on their technical and aesthetic quality

27 Dec
Image: Google

We have seen several attempts at automated image assessment from both technical and aesthetic points of view in the past. For example, Google researchers have previously used convolutional neural networks (CNNs) to assess image quality of specific image categories, such as landscapes.

However, these previous approaches could typically only differentiate between low and high image quality in a binary way. Now, a Google research team has developed a methodology that can provide a more granular assessment of the quality of a photograph that is applicable to all types of images.

The NIMA: Neural Image Assessment model uses a deep CNN that was trained to predict which images a typical user would rate as looking technically good or aesthetically pleasing, using that information to rate an image on a scale of 1 to 10.

To achieve this, it relies on state-of-the-art deep object recognition networks and uses them to develop an understanding of general categories of objects. As a result, NIMA can be used to score images in a reliable manner and with high correlation to human perception, which makes it a potentially very useful tool for labor intensive and subjective tasks, such as automated image editing or image optimization for user engagement.

The NIMA team says that, in testing, the model’s aesthetic ranking of images closely matches the mean scores that were assigned by human judges. What’s more, the technology is still in its infancy; further retraining and testing should improve the model even further. Once systems get better, future applications could include image capture with real-time feedback to the photographer, auto-culling, or providing guidance to image editors to achieve optimized post-processing results.

More detail on this fascinating new system are available on the Google Research Blog.

Articles: Digital Photography Review (dpreview.com)

 
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The Dutch police have shut down their drone-catching eagle program

14 Dec

Dutch police are retiring their drone-catching eagles due to a combination of performance issues and a lack of need, according to a report from NOS. The eagles were originally deployed as a way to intercept wayward (and potentially dangerous) drones, but training the eagles is reportedly too costly, and the need for them is too low.

Various solutions have been developed to deal with the issue of drones flying where they’re not allowed, but the eagles were probably the most interesting, and definitely the coolest to watch in action. In fact, you can see a demonstration of one of these trained eagles in the video below:

Other drone-control solutions involve police drones that launch nets to capture the unwelcome drones, and jamming devices that disrupt a drone’s ability to communicate with its remote control, causing the device to return home. The Netherlands, however, chose to experiment with eagles instead.

Unfortunately, despite intense training, the eagles didn’t always act as intended, reports NOS, citing a statement from a police spokesperson. Given these training troubles, officials worries that the eagles might not perform as expected when used outside of their training environment.

Between this possibility and a (surprising?) lack of demand for drone-catching eagles, the program is now officially shut down.

Articles: Digital Photography Review (dpreview.com)

 
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DJI adds ‘voluntary identification’ for drone pilots who want to broadcast their credentials

05 Dec

DJI has updated its AeroScope drone tracking and identification system to include an optional self-identification feature for drone operators who choose to broadcast the info. With this update, operators can now “voluntarily identify their flight operations to authorities,” DJI explained in a press release. That info will join the serial number and telemetry data DJI drones broadcast to AeroScope receivers used by authorities.

AeroScope was created as a solution for airport officials and law enforcement who need to identify drones operated in ways that violate regulations, such as near an airport. The system picks up on the telemetry data and serial number of a drone using the communications link between the drone and its remote controller. This localized data broadcasting limits surveillance potential by avoiding the Internet altogether.

You can see the tech in action in this video.

Via updates to both the DJI GO 4 app and DJI drones, operators will now have the option of broadcasting their Unique User Identification Code (UUIC), which is connected to their DJI pilot account, as well as providing Identification & Flight Information. With that latter option, drone operators can choose to share information about their flight with authorities who may be nearby with an AeroScope receiver.

Though AeroScope remains a point of contention for many DJI owners, the added ability to voluntarily provide information about a flight could prove beneficial for pilots, enabling them to directly provide law enforcement or other authorities with details about the nature of flight and why it is taking place.

The feature started rolling out late last week, first arriving via an update for the DJI Mavic Pro.

Articles: Digital Photography Review (dpreview.com)

 
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10 Tips for Photographing Moms and Their Kids

05 Dec

Creating gorgeous photographs of moms with their kids can be a daunting task. But with a little planning, responding well to the family dynamic, and paying attention to whether or not you’re selecting flattering angles you can create lovely portraits that they’ll treasure for years.

Women can be harsh critics of themselves, so it’s well worth spending some time thinking about how to make moms happy with their portraits. Both in terms of helping moms relax beforehand and on the day, and paying attention to choosing flattering angles as you photograph them. I’ve learned lots through my experience over the years – here are 10 tips to help you photograph moms.

Clothing

Suggest avoiding sleeveless tops so underarms aren’t exposed, as well as avoiding graphics on clothing so that the focus is on faces and not on clothing. For new moms, a loose t-shirt or a shirt is more flattering than tightly fitted breastfeeding tops.

Clothing 10 Tips for Photographing moms and Their Kids

Makeup

Here you can suggest using a face powder to minimize shine, an under eye concealer to minimize shadows, and a pale eye shadow to brighten the face.

Relaxing Mom

Spend some time chatting to Mom before you meet her, and before you start photographing. The more relaxed she feels, the better your photographs of her will be.

Find flattering angles

If you’re providing any posing guidance, suggest Mom leans her weight on her back foot for the most flattering angle. Suggest she thinks about bringing her forehead in space to minimize any double chins – Peter Hurley has a great video demonstrating this technique (see below). The best place to hold a toddler is generally on Mom’s hip, rather than holding them squashed across or into her body.

Angles for new moms

Be careful that the weight of their baby isn’t creating bulges, as new moms are often sensitive about remaining baby weight and won’t want it emphasized. Holding the baby in the crook of their arm works well to minimize this. Or if Mom is very conscious of baby weight, have Dad hold the baby and encourage Mom to snuggle in from behind, bringing her arm round Dad’s so everyone’s involved.

Another good option is to have Mom lie on her side, near her baby. This brings her head nice and close to the baby for an intimate portrait, and is also a flattering angle for those conscious of baby weight.

New mums - 10 Tips for Photographing moms and Their Kids

Games and laughter

Find out which games the children are particularly enjoying at the Moment, and have Mom instigate those games. Peek-a-boo, spinning on the spot, aeroplanes, lifting babies up in the air (safely!) and tickles are surefire hits for some lovely giggles.

Games - 10 Tips for Photographing moms and Their Kids

Games air - 10 Tips for Photographing moms and Their Kids

Cuddles and kisses

This is one of the most highly prized photographs for moms, so encourage the children to give Mom a lovely cuddle. If they’re not feeling like dispensing kisses on demand, ask them if they know how to kiss Mom’s nose. Often the challenge of proving they can will get the kids to oblige!

With newborns, encourage Mom to place a gentle kiss on the newborn’s face – you may need to point to the spot that you’ll be able to see in shot.

Newborn kiss - 10 Tips for Photographing moms and Their Kids

On the move

moms will want to remember the feeling of holding a little hand in theirs. So remember to photograph moms walking with their children, hand in hand. Having Mom run towards the camera with her children can also be a great way of helping more camera shy mothers to relax and have fun.

On the move - 10 Tips for Photographing moms and Their Kids

Quiet moments

Keep an eye out for the tender moments between moms and their children – these are very emotive and can be very powerful photographs for mothers. Capturing the strength of that bond is such a privilege, and the gentle oments of calming a baby or young child can be a great opportunity to do just that.

Quiet moments - 10 Tips for Photographing moms and Their Kids

Shy moms

For shy moms, try to incorporate details such as their arms holding the baby – you don’t need a face-on portrait if it makes her feel uncomfortable. Having these kind of details will mean a lot to the baby when he/she is grown up, to see themselves lying in their mother’s arms.

And if their mom is camera shy, all the more reason to make sure the child gets some photographs with Mom in shot!

Arms - 10 Tips for Photographing moms and Their Kids

Conclusion

For one reason or another, it so often ends up being the mother who takes snaps at home and on holidays – with the unfortunate result that moms are often absent from most home photographs.

Making sure to incorporate beautiful photographs of Mom with her kids is a lovely gift to level the playing field here and make sure that Mom features in their photo albums too!

Do you have any other tips for photos of moms with their kids? Please share them and your images of moms and kids below.

The post 10 Tips for Photographing Moms and Their Kids by Louise Downham appeared first on Digital Photography School.


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Why Couples Aren’t Booking You for Their Wedding Photography

03 Jul

Nobody wants to hire you for their wedding photography. It’s not fair, is it?

Your photographs are gorgeous, you’ve created a shiny new website, and you’re more loveable than a bucket of kittens. So why isn’t your phone ringing off the hook with people wanting to hire you for their wedding?

Be different - Why Aren't Any Couples Booking You for Their Wedding Photography

It’s easy to start doubting yourself and going a little crazy. Maybe your photographs aren’t as good you thought. Are your prices too high, or too low? Perhaps all your competitors are secretly dating wedding planners?

The reality is that these days it requires a little more savvy to be a successful wedding photographer. It’s because there may actually be more wedding photographers on the planet than there are stars in the solar system. So, let’s help you shine brighter than everyone else in your area with some simple, practical ideas for getting more wedding photography bookings.

Your photography style

There are so many different styles of wedding photography. Photojournalistic, posed, quirky and fun, romantic, fashion, traditional, highly retouched, and so on.

Pick a style that you love to photograph and then specialize in it. Only show that style of photography in all your marketing. Ideally, it’s a style that most of your competitors aren’t using. The more defined you can make it, the better because people who love that style will be drawn to you.

Your photography style - Why Aren't Any Couples Booking You for Their Wedding Photography

Yes, you will repel some people, but it’s better to have 20% of people love your work than having 100% of people just say that it’s “nice”.

People buy from people they like and trust

Hiring a wedding photographer is a huge decision for a bride and groom. They have to pay a large sum of money to have a stranger stand by their side all day on one of the most important days of their life. They’ve got so many concerns spinning around their head. For example:

  • Is this photographer going to be rude, or just plain dull?
  • What happens if we don’t like the photographs? After all, most photographers can cobble together a decent portfolio. But can they do a good job in tough conditions?
  • What happens if it rains?
  • Will the photographer be able to cope with my crazy family?
  • Will they actually turn up?!
  • Is it even possible for me to look good in a photograph?
  • Will they be able to keep us on schedule?
  • Will the group photographs be as painfully boring and time-consuming as I fear?

The list goes on.

People buy from people they like and trust - wedding photography

One way to get more wedding inquiries is to handle these concerns within your marketing. When you show a couple that you understand their fears and you can help them, then they’ll start to trust you. If you can do this in an engaging, kind, and entertaining way then they’ll start to like you, too.

So how might you deal with their concerns? The single best way I’ve found is to have a money-back guarantee. However, you shouldn’t simply have a bullet point saying “Money-back guarantee” on your website. Inject some feeling into it.

Explain that you’ve heard all the horror stories about wedding photographers letting down couples and that your signed guarantee is there to put their mind at ease. It also demonstrates that you’re confident in your abilities and that you truly care about your clients. This one thing will instantly make you stand out and build trust.

People buy from people they like and trust -wedding photography

Be different

If you’re the same as every other photographer then the only reason to hire you is the price. We’ve already talked about differentiating yourself through your photographic style and through having a guarantee, but there are many other ways to do it.

For example, I choose 70-page A3 sized (29.7 x 42.0cm, or 11.69 x 16.53 inches) wedding albums that can fit 250 photographs in them comfortably. That number of photographs can comfortably tell the whole story of the wedding day, so the bride and groom don’t have to leave out any images. This avoids awkward conversations with Auntie Betty where the couple has to explain why she didn’t make the cut because they put their friends in instead.

There are lots of great slideshow services (like Animoto) available for you to create beautiful, animated, audio-visual presentations within a few minutes. Couples love them and you can even create presentations made up of their childhood photographs which can be played for the entertainment of guests during the reception. I use a projector and screen to present the show and it’s guaranteed to get the parents a little tearful.

Be different - Why Aren't Any Couples Booking You for Their Wedding Photography

Photograph different, offer different products and stand out from the crowd.

Or, how about creating a framed portrait of the bride from the engagement session to give to the bride’s parents as a surprise gift on the wedding day?

Sometimes you don’t have to be different to stand out. You simply have to explain something that other photographers don’t make clear. For example, many photographers scout venues before the wedding. It helps then find the best places for the romantic and group photographs. They get to see where the best light will be and the best compositions can be made. Most photographers never mention this in their marketing, so if you do then it cements your position in the market as a helpful and dedicated professional.

Reveal your personality

Again, people hire people they like and trust. So, give prospects a hint at what it would be like to work with you by injecting your personality in your marketing. The About Page on your website is really important. If a couple doesn’t connect with you after reading it, they’re far less likely to get in touch.

Rocking the client meeting - wedding photography

Just like with your photography it’s okay if your personality doesn’t gel with everyone. If you’re a bit quirky that’s fine. If you’re obsessed with dogs then talk about that. People will connect with you over the weirdest stuff. But if you give them nothing to connect with then you won’t attract anyone.

The less you reveal about yourself the more unfriendly or distant you may seem. These days even large businesses are starting to understand that people don’t like dull “corporate speak”.

Use social proof

People want to get a feel for what it would be like to work with you. That’s why people love to read reviews and testimonials before going on holiday or watching a movie. The same applies to photographers.

Testimonials are one of the most powerful marketing tools you can use. Never stop asking for them. Don’t just put them on one page of your website, use them on every page and in your other marketing. Make them impossible to miss. Ask clients to put them on your Google business page too, as this will quickly help your search engine ranking.

Use social proof - Why Aren't Any Couples Booking You for Their Wedding Photography

Another great way of showing clients how great you are to work with is to create a behind the scenes video. Ask a second shooter to film you in action at a wedding. The best moment is when you’re charming the guests during the group photographs, or perhaps the romantic ones. It’s the perfect way of providing absolute proof that you would be a joy to work with on the big day for their wedding photography.

Rocking the client meeting

Most wedding photographers meet their couples in person, or over Skype before they’re booked. Sadly, all the fantastic marketing in the world can unravel quickly if you screw this bit up.

One of the most common mistakes photographers make is they start talking about their packages 30 seconds after meeting.
A better approach is to make the whole meeting about the client and what they want. You do that by asking lots of strategic questions. For example:

  • What are you looking for in your wedding photographer?
  • What’s the most important thing to you about your wedding?
  • Describe your wedding in three words
  • Is there anything you’re worried about?

This shows that you care about them and what they want. It also gives you a nice segue into explaining some of the things that separate you from the competition.

For example, when couples tell me, “we hate weddings with formal group photographs with everyone looking bored”, that gives me the perfect excuse to bring up something unique I do. I bring a bottle or two of bubbly to spice up the formal photographs. One of the bottles is given as a prize to whoever performs the best during the group photographs. This always leads to a bit of banter and of course you get great photographs of the bubbly being popped open.

Rocking the client meeting wedding photography

You should only start talking about your wedding packages once you’ve been chatting about their wedding for about 30 minutes. That is enough time for you to build rapport with them, find out what they’re looking for, and to explain how your unique services can help them.

When presenting your packages, start with your finest (biggest and best). After you’ve explained each package, ask them how they feel about it. Some clients never even bother looking at the smaller packages if they love the top one.

When you work down the packages like this it’s hard for people to then take the smallest package because they’ve just heard you talk about all these fantastic things you can do for them.

Get the booking

Rocking the client meeting - wedding photography

Don’t forget to ask for the sale! It’s so easy to have a nice long chat, only to realize that the couple has left and you never asked them to hire you. It’s your job to gently nudge them into a decision. As you go through the packages and find out which is their favorite, just come right out and say, “Fantastic, I’d really love to work with you because you’re such an amazing couple and your wedding sounds fantastic. A deposit is just $ XXX amount and I can take a credit card if you’d like to reserve the date now. How does that sound?”

Simply asking for the booking in a positive and enthusiastic way will dramatically increase your conversion rate. But, you’ll still get some couples say they want to think about it and get back to you. There are many ways to handle that situation. The underlying strategy is to keep them talking because the longer they’re with you the more likely it is that they’ll book. One response is to say, “I completely understand, but do you mind if I ask how you feel about everything we’ve talked about today?”

Another response would be, “Absolutely, but can I ask what it is you’re looking for, maybe I can help if there’s something on your mind?”

Rocking the client meeting - wedding photography

The trick is to keep digging until you find out what’s keeping them from hiring you right then and there. This is a great time to stress your money-back guarantee because it helps people overcome the fear of choosing the wrong photographer.

Conclusion

This article only scratches the surface on how to book more weddings, but hopefully, you can see that the issue is rarely just price. Sadly, too many wedding photographers respond to a lack of bookings by lowering their price rather than improving their service and the way they connect with couples.

The more you think about how you can serve your clients the better you’ll do. So, which idea resonates the most with you? I’d love to hear your thoughts in the comments below.

The post Why Couples Aren’t Booking You for Their Wedding Photography by Dan Waters appeared first on Digital Photography School.


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Google Pixel owners can compete to have their images shown as Chromecast backgrounds

27 Jun

Who hasn’t spent a few minutes watching Chromecast’s rotation of bliss-inducing, long exposure landscape photography? What better buffer is there between the end of a 30 Rock Netflix marathon and a return to reality than a never-ending loop of HDR cityscapes and peaceful beach sunsets? None better, and now regular folk like us can have our photos considered for inclusion in Chromecast’s screen saver repertoire, provided you own a Google Pixel or Pixel XL.

If you’re interested in that kind of fame and glory, you can submit photos taken with your Pixel phone to Google’s attention by posting them to Twitter, Instagram or Google+ and tagging it #teampixel. The company is looking for images that fit the established Chromecast background aesthetic, so landscape orientation is recommended, as are landscapes, architecture, wildlife and abstract subjects. Portraits and images with logos are discouraged, extreme HDR treatment optional.

Articles: Digital Photography Review (dpreview.com)

 
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Drone footage helps scientists understand how narwhals use their tusks

18 May

Narwhals are famous for their long ivory tusks, which reach lengths of up to nine feet. Documentary filmmaker Adam Ravetch and Fisheries and Oceans Canada used video captured by drones to discover a previously unknown use for the tusk: it’s used to tap and stun fish before eating them.

Articles: Digital Photography Review (dpreview.com)

 
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