If you’re going to break photography rules you should firstly learn them, think them over and practice in creating great photography. Otherwise, there is a risk that your photos will look like ones taken by an awkward photographer. When a creative man starts experimenting, it always means that his mastership is rising high (as long as these experiments are successful). Continue Reading
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Posts Tagged ‘Should’
11 Photography Rules You Should Start Breaking
Why You Should Join The APA

Most of the posts I write about are posts about the creative process or the shoots I have done and how I achieved the results I get. You know, the fun stuff! But as photographers,we have to understand that this is a business, like any other business, and a strong knowledge and good practices are key to making it a successful one. Which should be everyone’s ultimate goal. We all want to do this for a living but in order to do that, we must have a sound business in tact.
One resource that EVERY photographer should know about is APA. APA’s mission statement is as follows: ”Our goal is to establish, endorse, and promote professional practices, standards, and ethics in the photographic and advertising community. We seek to mentor, motivate, educate, and inspire in the pursuit of excellence. Our aim is to champion and speak as one common voice for advertising photographers and image makers to the advertising industry in the United States and the World.”
Insurance
There are many benefits of joining APA but one of the particularly key benefits is they offer an outstanding insurance program. Designed specifically for photographers, they have many packages to choose from that can be tailored fitted for your individual needs.

For instance, if you don’t normally rent $ 100,000 worth of equipment every time you shoot and only need insurance for the occasional Octabank rental, etc, they can customize your insurance plan to fit your specific needs. They even offer insurance for Students! You can click here for more information on their insurance plans.
Guides and Training
Once joining APA you receive the APA business manual which includes a stack of helpful forms to help manage your business. This includes estimating guides, business forms which include estimate and invoice forms, model releases, property releases, assistant invoices, guides on copyright protection. I mean, the list is endless and so important to maintain and uphold your work in today’s market! It’s important to always operate your photography business in the most ethical way. APA offers endless help in aiding us photographers to maintain these practices. They even have a Find an Assistant board where you can list yourself to be considered by a professional photographer for possible work opportunities. And what I find really cool is they have an Assistant Basic Training ! A two day workshop includes getting real world answers from actual professional assistants to hands on training. Hone your skills so you can increase your chances at working for that photographer you’ve always dreamed of working for!
Discounts
APA also offers products discounts on companies such as Agency Access, Apple, Adobe, Dripbook, Livebooks, Photoshelter and BlinkBid. And you get discounted or free admission to all APA events!
And if this isn’t enough, what APA really does is it gives us photographers a sense of community. Come on, you’ve all felt it….it’s one reason you probably kinda’ like blogs like mine: You can feel totally alone out there trying to figure out how to “Make it” or “keep it coming” because there’s so little help or assistance. At least with APA there is a place to get that help!
I was never particularly a strong business woman when I was first starting out. In retrospect, this actually hurt my business. This is why during my two day workshops, day 2 includes a strong business class where we sit down together and learn about marketing, promoting, copyright laws, estimating a job, what to consider when bidding a job, etc etc etc. I don’t want you to make the same mistakes I did in the beginning, so I hammer into my students the importance of understanding the business. It’s also an opportunity to ask me whatever questions that are really pressing for you. And just so you know, we have decided to hold one more workshop for this year at ROOT Studios in NYC. Actually ROOT is in Williamsburg which is just over the bridge from Manhattan and where I proudly call home. Williamsburg is probably one of the hippest neighborhoods in the world (and not just cuz I live here) So come join us November 10 and 11 at ROOT for another Fashion Photography Workshop! And since I LIVE here, I know the best bars in the neighborhood for a nice after-workshop drink! Hope to see you there! xoxo
Fashion Photography Blog – A Resource for Fashion Photographers, Created by One.
[MODIFIED] Digital Camera Memory – Should You Buy a USB 3.0 Card Reader?
Advantages and disadvantages of a USB 3.0 memory card reader.
While most computers at the time this tip was written support USB 2.0, not all support USB 3.0, a higher-speed version of the USB standard. If you perform a lot of digital photo manipulation, copying gigabytes of photos between memory cards and various computers, upgrading to USB 3.0 may make sense in that it could save you time.
Unfortunately, if you are using older memory cards or memory cards geared towards average consumers instead of high-end hobbyists or professionals, you may find the purchase cost not worth the money. Medium or lower-range memory is rated at a lower transfer speed that may not take advantage of the benefits USB 3.0 offers. Also, transfer speeds between USB 3.0 readers vary, so the cheapest reader may not result in the best performance….
Read more at MalekTips.
New Computer and Technology Help and Tips – MalekTips.Com
Digital Portrait Photography – Want Bigger Smiles? Take Photos When Teeth Should be Whitest
If you want people to have the confidence to show their teeth when smiling, take simple steps to ensure peoples’ teeth will be their whitest.
When shooting digital portraits, one of the trickiest tasks you may have as a photographer is to encourage everyone to smile. Very few people have perfect teeth, and most of us are conscious about our looks.
While a dentist and professional tooth-whitening system could help improve peoples’ overall smiles, the following common-sense suggestions may help you get better reactions when you yell “CHEESE!”:…
Read more at MalekTips.
New Computer and Technology Help and Tips – MalekTips.Com
10 Movies Every Photographer Should Watch
A Still Image from the Movie “The Night Porter“
SO much is going on that I barely have time for anything other than taking care of what’s right in front of me. David had surgery last week, all is good there, he’s recovering nicely. We’re packing up our house, downsizing for the move to NYC! You never realize how much stuff you accumulate until you move! We’ve got a lot of exciting things going on with the Blog that I can’t exactly share just yet, but I think you’ll all be pretty stoked when the news breaks! And I have been working: I shot an ad campaign last month for some nice $$. I shot another Harper’s Bazaar Arabia editorial, this time I shot the cover too! Have an editorial coming out in KURV Magazine in Australia that I’ll blog about once that hits the newsstands and my portfolio now officially is in NYC full time and won’t come be in my possession again until I’m living there! It’s been called in about once a week to various advertising clients and magazines. The transition is going smoothly but it’s non-stop work! AND, we’ll be back in NYC this weekend for our first ever NYC Seminar! We’re shooting at Drive In Studios in Chelsea and we have a great group of people coming that I’m really excited to meet and work with! Damian Monzillo, my brother from another mother, soul friend and hair stylist extraordinaire will be doing the hair for the seminar! He rocks the Universe with his hair, he’s that good! And he’s MY official hair stylist, giving me those razor sharp bangs, my signature trademark. One thing that makes me so happy to be moving to NYC is that Damian lives there! We have such a passion for inspiring work and we love collaborating so my excitement for the move is doubled by knowing Damian will be along side me on the crazy ride that NY surely will be!
Inspiration! I get asked what inspires me almost every day! Most people ask what blogs I follow and they’re disappointed to find out that I don’t really follow any other photographer’s blogs. I follow fashion blogs like Fashionista but I don’t subscribe to any photographer’s blogs. I don’t really check out too much photography either because I get my inspiration from my life experience much of the time. I know I have to keep current with the trends, fashion moves forward with every season and keeping up to date with what’s NOW is really important. Even fashion photography has it’s trends and of course I have to keep up to date with those trends as well. But I don’t sit on other photographer’s blogs reading about photography. If I really am honest here, and I know you appreciate this blog because I’m honest, I get my lighting inspiration from movies. I learn lighting from watching cinematography. I found the cinema before I found the camera. And I was completely hooked from a young age.
A Still Image from the Movie “Chinatown“
My parents were one of the first in our neighborhood to get cable TV. Yeah, way back in the day! We had ON TV. It was one of the first cable TV providers. ON TV had foreign films on it, late at night of course because they were “risque”. I was about 15 years old and couldn’t sleep one night so I was up watching cable and this film came on by Bernardo Bertolucci called La Luna. The story line was pretty racy: a mother and son’s “distorted” relationship involving heroin and opera! Epic drama! But the lighting! I could’ve watched this film with the sound turned off because the visual imagery was so moving. Vittorio Storaro was the cinematographer on La Luna and his work has since then captivated me. He’s lit such other epic films as “Reds“, “The Conformist“, “Last Tango in Paris“, and my personal favorite, “Apocalypse Now“. Who can forget the richness of lighting in that film?? The Robert Duvall scene where he made his troops go surfing during a bombing. Or the deleted scene where Martin Sheen has an affair with the French opium addict. The lighting in the bedroom of that scene sits in the archives in my brain as “go-to” lighting monumental moments!
Shortly after I was transfixed by Bertolucci and his beloved Storaro, I saw a picture in the LA Times advertising a film by Francois Truffaut: “Small Change“. I fell in the love with the picture in the ad and begged my mom to drop me off at the local Landmark theater in Pasadena, The Rialto. The Rialto played all the foreign films on the big screen. I went by myself and sat and watched “Small Change” and “The 400 Blows” by Truffaut. And I was hooked. I went as often as my mom would drop me off to that little theater on Fair Oaks. I soaked it in. I was 16 when I first saw “Last Tango in Paris” and I nearly fell out of my chair. Ha!! But it was the lighting, mainly, in these films that really moved me. And it’s the lighting that still does really move me when I watch a film. And to be even more honest, I can forgive a movie for it’s weak story line or tepid characters if the lighting is profound. In other words, I will watch a movie deemed by the critics as “bad” if the lighting is interesting.
Still Image from the Movie “A Very Long Engagement“
Below is a SMALL list of the 10 movies that have made an impact on me as a photographer. This list is small because there are 100′s of movies that have inspired me. They’ve inspired my lighting, my aesthetic, my sensibility, my eye. Some of them have even inspired me in the way I shoot fashion. I’d love to hear what movies have inspired you as photographers. If I haven’t seen it yet, I will check it out because I am always looking for movies that help direct and guide me on my path of learning and growing as a photographer. ?
- The Night Porter: This film will always be controversial. You have to see it to understand why. But for me, the lighting in it was amazing. It’s such a twisted dark story but even the main female character, Lucia, who’s name means “light” and her leading man’s guilt complex being afraid of the light just adds so much more intrigue for me as well. I have watched this movie so many times and I always see something new every time I see it. Alfio Contini lit this dark story beautifully.
- Apocalypse Now: I mentioned this film earlier and have to mention it again. Although the story carries the film itself and Francis Ford Coppola is truly a genius, the lighting is equally brilliant and so strong that it made you feel like you were really there with the gang on their journey to find Colonel Kurtz. I mentioned a few scenes that stand out to me but I’ll mention another one; the final chapter where Martin Sheen confronts Marlon Brando! I mean, the lighting in that scene is so incredible. I’m getting goosebumps now just writing about it. If you haven’t seen this movie, it’s just simply a must.
- The Godfather: Again, Francis Ford Coppola’s epic film will remain one of the top films ever made. The story, the actors, the art direction, they’re all amazing in this movie. But the lighting was impeccable. I remember the first time I saw this movie. The first scene had me. The lighting had me. Gordon Willis has always been one of my favorite cinematographers. He also lit my favorite Woody Allen movies, “Manhattan” and “Annie Hall”. AND he lit one of my all time favorite movies ever: “Klute”. I put Klute on as background when I’m in bed working on my computer.
- Don’t Look Now: Anthony B. Richmond: Genius!!! He also did The Pianist which is phenomenally lit. I go back to “Don’t Look Now” about once a year and watch this movie. Again, it’s a disturbing tale but the lighting informs us that we want to have sympathy for these characters and the grief they’re feeling with the loss of their daughter. It’s just a must-see for the whole entire movie.
- Days of Heaven: Nestor Almendros and Haskell Wexler did such an amazing job on this film that it won an Academy Award, as did a lot of the movies I have mentioned so far. I was basically unconcerned with the story and can’t even remember the plot line too well but I could talk about the cinematography for hours. Nestor Almendros also did “Sophie’s Choice”, another beautifully lit movie.
- “Chinatown“: John A. Alonzo lit this tragic story in the harsh Los Angeles sun thus informing the viewer that a film noir doesn’tand “The Pianist”. He’s a genius and he chooses genius cinematographers. Watch all of his films. He just proves that film noir does nothave to be shot in black and white to convey the heaviness of a story. Roman Polanski directed this film and he really is one of my favorite directors. He also directed “Repulsion” and “Rosemary’s Baby”
- Strangers on a Train: We can’t leave Hitchcock. And there is so much to learn about photography and film making by watching his movies. I listed Stranger’s on a Train here but Robert Burks, Hitchcock’s premier cinematogapher also was the cinematographer on “Vertigo”, “Birds”, “North by Northwest”, “To catch a thief”, etc. etc. And there is much to learn from all of these films. When 4 of the films I just mentioned either won an Oscar or was nominated for one, you have to study the cinematographer earning that kind of respect. And while I don’t watch Hitchcock’s films on a regular basis, I did when I was going to Art Center and learning about lighting for the first time.
- “Out of Africa“: David Watkin’s lighting was so moving that I literally was choked up throughout the entire film. I saw this at the Graumann’s Chinese Theater on Hollywood Blvd in 1985 and my first husband was so mad at me because I couldn’t stop crying. Ha! Just see if you haven’t. But watch it alone. ; )
- “Se7en“: Darius Khondji’s lighting in Se7en is magnificent and flawless. He was also the cinematographer on “Stealing Beauty” which isn’t one of my favorite movies but the lighting was gorgeous! I study Darius’s lighting for Se7en a lot and it’s another movie I will keep on as background. Brilliant!!
- “A Very Long Engagement“: Another one of those movies that had me choked up the whole time because of the lighting. Bruno Delbonnel’s lighting in this sad little love story is so over the top beautiful that I immediately watched, back to back, every one of his movies after seeing “A Very Long Engagement”. Delbonnel is probably more famous for “Amelie” but I prefer “A Very Long Engagement”. Maybe it was Gaspard Ulliel who starred as the lost lover in this film that has me won over the other movie. He’s been someone I’ve wanted to photograph for a very long time!
I had to keep this list short! There isn’t enough room or time (or memory in my own mind) to create a list of every movie that has ever moved me. But the above list is a start. Now I want to hear what films have inspired YOU!
Fashion Photography Blog – A Resource for Fashion Photographers, Created by One.
Which Digital Photo Editing Software Should You Use?
The site I have linked for this posting poses the question: "Should digital photographers use image editing software?"
Well, the quick answer is, yes, of course, and the article presents many reasons why digital photographers should post process their photo files for best effect.
When you consider all the variables in the picture taking process it's nigh on impossible to get every one of these parameters spot on every time.
Differences among all the various types of digital image editing software also …
How Superman Should Have Ended
www.howitshouldhaveended.com brings you their Spike TV Award Winning animated short.
How LOST Should Have Ended
Who wants some eternity water? Whether you loved it, hated it, or just didn’t understand it, there’s no denying that everyone has an opinion on how it should have ended. For those unfulfilled fans, here’s our take. Check out our website for cool extras: www.howitshouldhaveended.com How It Should Have Ended Comedy Series LOST Sci Fi Action Animation Animated
Bunnies use the force to give us the intergalactic epic in no time flat. The 30-Second Bunnies is a troupe of bunnies parodies, a collection of movies by re-enacting them in 30 seconds, more or less. Watch them all at www.starzbunnies.com 30 Second Bunnies Animated Animation Flash Comedy Series Sci Fi Star Wars
How 2012 Should Have Ended
This is how we think the “End” should end. We hope you find it less disastrous than that disaster of a disaster film. Check out our website for cool extras: www.howitshouldhaveended.com How It Should Have Ended Comedy Series 2012 Sci Fi Action Animation Animated
Video Rating: 4 / 5
Grab your cloaking device and get some tips on proper Predator protection. Check out our website for cool extras: www.howitshouldhaveended.com How It Should Have Ended Comedy Series Star Trek Sci Fi Action Animation Animated Arnold Schwarzenegger
How Indiana Jones 4 Should Have Ended
Turns out 20 years of waiting and aliens aren’t the best combination after all. HISHE Trivia: This short was originally made in 2009 along side How Terminator Should End. It was intended as a double feature, but got put on the shelf and was never finalized once the new HISHE season was put into production. “Check out our website for cool extras and an extended scene from this short: www.howitshouldhaveended.com How It Should Have Ended Comedy Series Indiana Jones Harrison Ford Spielberg Lucas Sci Fi Action Animation Animated
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