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4 Tips for a Perfect White Background in High Key Photography

03 Dec

A guest article by Tony Northrup, author of Stunning Digital Photography, on sale 20% off – now at SnapnDeals.

A bright, white background creates a high energy, happy, and distraction free scene, perfect for pictures of your friends and family. Known as high key photography, this technique instantly cures problems with ugly backgrounds and focuses the viewer’s attention on your subject.

Besides being a popular for portrait photographers, it’s a more modern choice, rather than traditional (ie., painted muslin). Here are my favourite tips for creating high key photos.

4 tips for perfect white backgrounds in high key photography

Tip #1 – Use a Solid White Background to Eliminate Distractions

I used a big, white piece of paper as the background for this portrait of my twin nieces because anything natural for a background would have clashed with their colourful outfits. The brightness also perfectly matches their expressions.

high-key-white-background-portraits-01b

High-key backgrounds focus your attention on the subject

High key photography was the perfect choice for this picture of my daughter eating a strawberry because there’s nothing to distract the viewer from her eyes and the strawberry. You don’t need to use an expensive camera or lens for this type of picture, because you can use any camera for high key photography.

High key white background portraits 02

The solid white background eliminates all distractions

Tip #2 – use sunlight as your background

A white background isn’t everything you need to create a perfect high key photograph, however. You need one additional ingredient – light. A white background without light doesn’t appear white in the photo, it appears grey. My flash failed to fire for this next photo, causing an ugly, grey background.

If you don’t light your background, it will be grey

If you don’t light your background, it will be grey

To create a solid white background, you need to completely overexpose your background without overexposing your subject. That means you’ll need much more light on your background than on your foreground subject; about 16 times more light (or four stops of light).

Fortunately, we all share a very powerful and free light source: the sun. For this photo of a radio talk show host and his dog, I had him kneel in my kitchen at midday when the sun was streaming through the glass doors behind him. I added three stops of exposure compensation to properly expose their faces. Because the sunlit background was much brighter than the shade in my kitchen, the camera captured it as solid white.

High key white background portraits 04

You can use the sun to create a bright background

Tip #3 – use a flash on the background

Another easy way to create a bright background is to light it with an off camera flash. Simply move your model four to six feet away from your background and hide a flash behind your model, pointing it at the background. When you take your photo, the flash will light the background to overexpose it and make it appear completely white.

An off camera flash doesn’t have to be expensive. Any manual flash with an optical slave will work, including the $ 60 (US) YongNuo YN-560 that I often use. Simply turn on both the flash’s optical slave and your built-in flash. When you take a picture, your flash will trigger the off camera flash to light the background.

High key white background portraits 05

Place a flash behind your subject to light the background

For more information about using flash both on-camera and off-camera, refer to Chapters 3 and 6 of Stunning Digital Photography.

Tip #4 – don’t over, overexpose the background

You can overexpose a high key background too much. If you bounce too much light off your background, the backlighting will overtake your model and wash out your picture. For example, the picture on the left had too much light on the background, while the picture on the right had just the right amount.

If you have too much light on your background, it’ll wash out your subject

If you have too much light on your background, it’ll wash out your subject

To get a perfectly white background without washing out your picture, start your background light at its lowest power and increase it one stop at a time until the background is barely overexposed. In this video, my wife Chelsea and I show you exactly how to find the perfect flash output. Our book, Stunning Digital Photography, includes more than six hour of video integrated into the lessons, because photography is a visual art, and often it’s easier to learn by watching than reading.

Summary

High key photography is challenging because it requires you to create an intentionally overexposed background while still properly exposing your subject. Once you learn how to use exposure compensation and light your background, you’ll be able to create perfect white backgrounds in just a few minutes.


Award-winning author and photographer Tony Northrup has published more than 30 how-to books and sold more than a million copies around the world. His photography book, Stunning Digital Photography, is the best-selling photography book in the world and the top-rated instructional book of all time. His photos have been featured on magazine covers, book covers, CD covers, TV shows, calendars, and much more. He runs a stock and portrait photography business with his family, Chelsea and Madelyn, out of his home studio in Waterford, CT. He shoots travel and nature photography everywhere he goes.

Post originally from: Digital Photography Tips.

Check out our more Photography Tips at Photography Tips for Beginners, Portrait Photography Tips and Wedding Photography Tips.

4 Tips for a Perfect White Background in High Key Photography

The post 4 Tips for a Perfect White Background in High Key Photography by Guest Contributor appeared first on Digital Photography School.


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Picture Perfect Cheltenham Wedding Venues by Ian Baker

13 Nov

As a wedding photographer, one thing I’m always curious about is what makes people choose a particular venue for their wedding. Of course cost is a big consideration but that aside, what else? When I used to live in London, I always got the impression that for most, it was what the hotel (as it […]
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3D Printer Bot Creates Perfect Replicas of Classic Paintings

11 Oct

[ By Steph in Gadgets & Geekery & Technology. ]

3D Printer Classic Paintings 1

You can’t really get a feel for a Rembrandt painting by looking at a flat print – there’s just so much detail missing in the texture of the brushstrokes, the physicality of the paint. But just like it’s revolutionizing so many other areas from medical devices to full-scale architecture, 3D printing is making it possible to experience some of the world’s most valuable classic paintings as they were meant to be seen.

3D Printer Classic Paintings 3

Dutch researcher Tim Zaman has built a photographic scanning system that uses two cameras and fringe projection to scan the surface of a painting. An exact reproduction is then generated with a high-resolution 3D printer. That replica maintains all of the surface texture of the original, revealing paint build-up and every little brushstroke.

3D Printer Classic Paintings 2

In fact, extreme close-ups captured with the digital scans show the paint from angles in which it’s never been seen before, even on iconic images like Van Gogh’s sunflowers. “Paintings are not unlike sculptures, paint as a material has a huge impact on the way a painting looks. By illuminating a painting with light, it automatically gives highlights and shadows that form the way we see it,” says Zaman.

3D Printer Classic Paintings 4

The 3-D imaging method used to create the prints yields an enormous depth map while also capturing exact color. The resulting print has a resolution of 50 microns, easily fooling the average observer into thinking it’s an original. Look closely and you’ll see the tiny drops, painted mechanically with the nozzle. “We noticed that things like glossiness and transparency that are in each painting are very distinguishing in the original, and we are not yet able to reproduce.”

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3D Printer Bot Creates Perfect Replicas of Classic Paintings

10 Oct

[ By Steph in Gadgets & Geekery & Technology. ]

3D Printer Classic Paintings 1

You can’t really get a feel for a Rembrandt painting by looking at a flat print – there’s just so much detail missing in the texture of the brushstrokes, the physicality of the paint. But just like it’s revolutionizing so many other areas from medical devices to full-scale architecture, 3D printing is making it possible to experience some of the world’s most valuable classic paintings as they were meant to be seen.

3D Printer Classic Paintings 3

Dutch researcher Tim Zaman has built a photographic scanning system that uses two cameras and fringe projection to scan the surface of a painting. An exact reproduction is then generated with a high-resolution 3D printer. That replica maintains all of the surface texture of the original, revealing paint build-up and every little brushstroke.

3D Printer Classic Paintings 2

In fact, extreme close-ups captured with the digital scans show the paint from angles in which it’s never been seen before, even on iconic images like Van Gogh’s sunflowers. “Paintings are not unlike sculptures, paint as a material has a huge impact on the way a painting looks. By illuminating a painting with light, it automatically gives highlights and shadows that form the way we see it,” says Zaman.

3D Printer Classic Paintings 4

The 3-D imaging method used to create the prints yields an enormous depth map while also capturing exact color. The resulting print has a resolution of 50 microns, easily fooling the average observer into thinking it’s an original. Look closely and you’ll see the tiny drops, painted mechanically with the nozzle. “We noticed that things like glossiness and transparency that are in each painting are very distinguishing in the original, and we are not yet able to reproduce.”

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How to Select the Perfect Nikon DSLR for Your Needs

09 Aug

An article by +Sean Ogle

Selecting a new DSLR can be really overwhelming, especially if you’re a first time buyer.

Not only do you have to decide between brands, but then you have to decide between models, lenses, and accessories – all of which can lead to a daunting experience.

That being said, the goal of this post is to help make that decision a little bit easier.

91Ns138GTAL._SL1500_.jpg

Why Nikon?

I’ve been shooting Nikon since I first got into DSLR photography about 5 years ago. When I bought my first camera (a D5000), the decision was a relatively simple one: my dad had some Nikon lenses and I didn’t have much money!

Now a few years later I’m as happy with that decision as ever. Nikon’s consistent lens mount size over the years allows you to use lenses going back to the 70s and 80s on many of Nikon’s newest DSLR bodies – meaning you can get quality used glass, at a relatively inexpensive price.

That’s a conversation for another day, however.

The bottom line is, you’re going to get a great camera with an excellent assortment of lenses with either Nikon or Canon. If you have friends or family members that shoot one or the other, and you’ll be around them often, that’s a good enough reason for me to choose either brand.

But since I shoot Nikon, today’s post is all about how to select the best Nikon camera for you!

Get Past the Hype: Things that Don’t Matter

At the time of this writing Nikon has 4 cameras that you may be deciding between: The D3200, D5200, D90 or D7100. These are the most up to date models, and in some cases you may be considering one that’s a generation older in order to save money – we’ll talk about that.

However before we start going into the individual models, I’d rather start out by listing a couple things that you should absolutely stop paying attention to – by doing so, you’ll make your decision a lot easier.

Megapixels

Chances are if you haven’t bought a camera in a while, the very first thing you look at when selecting a camera is the megapixel count.

Stop. Please.

These days any new camera will have more than enough megapixels for what you need. Even one on the lower range that has 10-12 will have enough detail for you to blow up your images to poster size with no major issues, and seriously, how often are you doing that?

It may be nice to have the flexibility, but once you hit 24 megapixels the files sizes are huge. On my D7100, I rarely, if ever, shoot at the highest quality level, simply because it just isn’t practical.

Full Frame Vs. Cropped Frame

New to photography? Then you don’t even look at a full frame sensor. In other words, for a Nikon camera you can immediately stop paying attention to the D600, D800, or D4.

Why?

They’re big. They’re expensive. And unless you’re a professional shooter, they’ll be overkill for what you’re looking for.

So save your money for some new lenses and stop thinking about those altogether.

To help set your mind at ease even more, you should know that Nikon’s cheapest DSLR the D3200 has image quality that in most shooting situations will be close to as good as that on their most expensive camera, the D4. Most of what you’re getting with more expensive cameras is more options, on camera controls, and other things professionals need and you probably don’t.

Video

This may matter for a select few of you, but for most of you, it should be a non-issue.

Bottom line, have you ever actually shot video on a DSLR? Most beginners haven’t. It’s not easy.

The sound is awful, the auto-focus doesn’t work in a usable manner, and it’s nothing like using your phone or a camcorder.

If you want a good camera that does video, check out a pocket camera like the Canon S110 – which shoots excellent video and is easy to use.

If you know what you’re doing and have some extra gear, then a DSLR can be a great way to break into a more professional video setup. But if all you want to do is film your kids, you’d be best looking elsewhere.

Does that all make sense? Great, glad we’ve got that cleared up. Now, let’s get you a camera!

Finding the Best Camera for Your Needs

Rather than regurgitate all the technical specs of each camera for you, I’m going to look at the different type of users of Nikon cameras and then help you find a camera based on what you identify with the most.

Best Photo Quality at the Cheapest Price Possible?

As I mentioned earlier, for most applications, in good light, the quality from an entry level DSLR will rival that of their more expensive counterparts. So if all you really want is good image quality and aren’t wanting to break the bank, then pick up the Nikon D3200.

If you’re really concerned about price, you can probably find refurbished models, or the older D3100 which is still a great camera. If you go with that, you’re sacrificing some build quality from the higher end cameras, and the screen is a much lower resolution than the newer model.

Don’t get the D3000, there was nothing very impressive about it.

NIkon D3200 Krabi, Thailand

NIkon D3200
Krabi, Thailand

Experienced DSLR User Wanting to Upgrade, Without Breaking the Bank?

Let’s face it, price is an issue for most of us. So let’s say you’re ready to move past your D3100 or D5000 you’ve had for a couple years, to something more representative of your experience level. You’ve got a few lenses, but still don’t want to overspend.

Consider a D7000. It’s not the newest camera on the block, but the image quality will be comparable to the D7100, and many of the updates that were made will be negligible to the average user.

I’ve seen body only D7000 going for as low as $ 649, which is almost half the cost of a new D7100.

The D7000 is a big step up in terms of features and build quality from any of the cameras in the 3000 or 5000 line, so don’t shy away from this just because it’s a couple years old.

It’s also worth noting that while it’s 5 years old, the D90 is widely available and is a great camera for the price. It lacks some of the features of the newer D7000 line, but is a great step up from Nikon’s entry level cameras in terms of controls.

Nikon D90 Petra, Jordan

Nikon D90
Petra, Jordan

Beginning HDR Photographer?

You can do HDR with any camera that allows you to set manual controls, however if you’re serious about it, you’re going to want something that has bracketing built in.

This means your camera can automatically take 3 images at varying exposures, usually one at normal exposure, then one underexposed, and finally one over exposed.

You can then use HDR software to create one perfectly exposed image.

The D3200 doesn’t do bracketing, so for the beginning HDR photographer you’ll want to pick up a D5200 or if money is more of a concern a D5100. A few years ago I learned HDR on my D5000 while traveling through Thailand, and it was a great intro camera. It had a menu system that I was used to with a point and shoot, but a customizable function button that let me easily turn on bracketing.

Experienced HDR Photographer?

If you’re a more experienced HDR photographer, then you should just pick up the D7100.

There are a couple key features that make this a better camera for HDR.

First, you can take 5 shot brackets. As you get better at HDR, you’ll learn that 3 brackets often isn’t enough to get the range of light you need. The D7100 makes it easy to add two more shots.

It also shoots at up to 7 frames per second, so if you’re trying to take brackets on the fly and don’t have a tripod – this will get you much better results (although you should still use a tripod).

The plethora of on camera controls and customization abilities suits itself to a more experienced photographer and will make setting up shots much easier.

Worth noting that the D7000 only does 3 exposure brackets, so in this case I think it’s worth checking out the D7100.

Nikon D7100 HDR Sunriver, Oregon

Nikon D7100 HDR
Sunriver, Oregon

Upgrading from Point and Shoot to first DSLR?

If you’ve been using a point and shoot your whole life, upgrading to a DSLR can be a bit of a daunting task. Don’t worry though, it doesn’t have to be!

The great thing about the D3200 for beginners is that it’s very menu based. The camera can do much of what it’s bigger siblings can, but much of it is still in easy to navigate menus – just like in your point and shoot. There’s even a question button that will explain what different features of the camera do if you’re unsure.

If you’re wanting to have a little more control, but still keep the familiarity of a menu based camera, then the D5200 is worth taking a look at. It will definitely give you more room to grow than the D3200.

Nikon D5000 Havana, Cuba

Nikon D5000
Havana, Cuba

Have a Lot of Nikon Lenses from Your Film Days 20+ Years Ago?

For instance my aunt has an old 50mm f/1.2 that I’ve been trying to obtain on “long term loan” for awhile now. This lens wouldn’t have metered on either my old D5000 or D90. With either the D7000 or D7100 however, almost any lens from 1977 or newer will both meter and autofocus.

So if you have a plethora of old lenses, don’t sell them off just yet, you may just need a new camera body.

Want Professional Features, but On a Budget?

Here you have a couple options. You may be tempted to snag a used D300 for less than the price of some of the newer cameras. On the surface this seems like a great idea. You’re getting incredible build quality, more manual features, and a less expensive price – but I’d think twice about doing this.

The D300 is an old camera. Many advancements in camera tech have been made, and you’ll get better photos and many more usable features in a D7100 than one of Nikon’s older cameras.

Stick with the D7100 which is still almost half the price of the cheapest full frame camera the D600 – and they’re essentially the same in terms of features.

Nikon D7100 Sunriver, Oregon

Nikon D7100
Sunriver, Oregon

Looking to Do More Serious Video and Photography?

If you’re really serious about video, I hate to say this, but consider switching to Canon. I’m a Nikon guy through and through, and I also do a lot of video. The video quality on a D7100 or even D5200 is incredible. But there are certain features that become a bit of a deal breaker. Specifically, you can’t change aperture in Live View.

If you’re going to be doing a lot of video with your new camera, this will prove to be a major annoyance. Not to mention there are many more resources out there for Canon DSLR video – believe me, I’ve looked.

The Bottom Line

Nikon makes great cameras, has a huge, supportive community, and there really isn’t a wrong choice. Whatever you decide to buy will take fantastic photos and give you room to hone your skills.

It’s also important to keep in mind that you’ll probably end up buying a new camera body every few years, but it’s the investment in high quality glass that will really help you build out your photography arsenal.

So if you don’t already have a few lenses, consider going one notch lower on the camera and using the extra money to pick up an extra lens or two – your photos will thank you.

+Sean Ogle is an HDR photographer and entrepreneur. He specializes in helping people build small businesses that allow them to do more of the stuff they like to do. He also golfs way more than the average person probably should. DPS readers can grab his book 50 Tips to Improve Your HDR Photography for free here.

Post originally from: Digital Photography Tips.

Check out our more Photography Tips at Photography Tips for Beginners, Portrait Photography Tips and Wedding Photography Tips.

How to Select the Perfect Nikon DSLR for Your Needs


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6 Easy Tips To Photographing Strangers In Perfect Candid Moments

05 Aug

Candid photography is responsible for the best photographs in the world. Just take a look at all the of the most striking images you’ve ever seen, almost all of these are from candid shots when photographing strangers. When photographing strangers, a photographer is bestowed many plus points: Images are considered far more credible the less contrived they are You have Continue Reading

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Future Perfect: 7 Potential Wonders of the World

22 May

[ By Steph in Conceptual & Futuristic & Technology. ]

Future Wonders of Technology Main

One hundred years from now, will we be living on other planets, teleporting from place to place, communicating to each other telepathically, or even becoming immortal by shifting human consciousness from our biological bodies to artificial ones? These predictions for the distant future seem outrageous and virtually impossible to achieve, yet steps are being made toward them at this very moment. The seeds of the potential future wonders of the world have already been planted, and in many cases, it’s not a question of whether they’ll happen, so much as when.

Teleportation

Future Wonders Teleportation 1

Future Wonders Teleportation 2

(images via: physical review focus, ail)

As unlikely as this may sound, teleportation isn’t entirely sci-fi. Physicists have already succeeded in teleporting photons – but right now, it’s not so much about teleporting matter from one location to the next, as it is information. Quantum teleportation is a complex topic involving concepts like ‘entanglement’, the connection that links the quantum states of two particles no matter who far apart they are. Teleporting a single particle is one thing, but what about human beings, Star Trek style?

As PBS’ The Nature of Reality column explains, “Remember that we wouldn’t be moving Kirk’s molecules from one place to another. He would interact with a suite of previously-entangled particles, and when we read the quantum state we would destroy the complex quantum information that makes his molecules into him while instantly providing the information required to recreate his quantum state from other atoms in a distant location. Quantum mechanics doesn’t forbid it. The rules of quantum mechanics still apply whether you’re talking about a system of two particles or human being made of 1027 atoms.”

The verdict? Teleportation is certainly possible, and scientists may soon begin working on attempts to teleport living matter, like viruses. Physicist Michio Kaku believes that the transport of a molecule will happen within the next ten years, followed by DNA, but that teleporting an entire human is probably still centuries away.

Artificial Intelligence Surpassing Human Intelligence

Future Wonders Artificial Intelligence

(images via: mashable)

How long do we have until human-level artificial intelligence is achieved? H+ Magazine surveyed experts, asking when they estimated AI would meet four major milestones: carrying on a conversation well enough to pass as a human, solving problems as well as a third grade student, performing Nobel-quality scientific work, and finally, surpassing human intelligence altogether. Robots can already see, hear, learn, solve problems and respond to questions, and some are even getting senses of smell and taste. The Eccerobot is creepily human in its movements thanks to artificial muscles and bones.

The general consensus was that we’ll have AI at the human level or beyond will happen by the middle of the century, or maybe even sooner – but may not surpass humans for a hundred years, if ever.

Space Settlements

Future Wonders Space Colony

(images via: space.com)

Applications are now open for a one-way ticket to a private space settlement on Mars. The Mars One project intends to land supplies on the red planet in 2016, and get settlers there by 2023; about 78,000 people have already applied. The company responsible, Lansdorp, insists that the technology needed to achieve this lofty goal already exists. And according to a group of astronauts, researchers and space flight firms who met in May 2013 for the first Human to Mars Summit, establishing a permanent, sustainable outpost on another planet might be a matter of saving the human species.

Supplies would be dropped off first, and then a crew of either humans or robots would construct the base. There are a lot of obstacles, not the least of which is the question of transportation between Earth and Mars, and whether Mars inhabitants could maintain their own food source, rather than relying on interplanetary deliveries.

Will it really happen? it’s hard to say. Private companies with an interest in space colonization are working with some of the same companies that have completed commercial cargo missions to the International Space Station. Lansdorp intends to make the technology developed during its mission available for sale, to fund Mars One and help speed up progress for additional colonies.

Body-Embeddable Electronics

Future Wonders Human Body Gadgets

(images via: io9, sync-blog)

In the future, it might be possible to hack other human beings thanks to all manner of body-embeddable gadgets. Many futurists and technology experts believe the trend for future devices isn’t to go smaller, but rather to integrate them into ourselves. Scientists have already developed tiny chips that can translate tiny bodily movements into energy to power gadgets, as well as devices that can be implanted into our bodies. Everyday electronics can already be implanted into human tissue, and medical devices are paving the way for recreational. Ready or not, the bionic human is on the horizon.

Researchers have also developed the first electronic sensor that can be printed directly onto human skin, creating a sort of ‘smart tattoo’ that could theoretically enable people to communicate with each other and our environments with thought commands. The devices, which are thinner than the diameter of a human hair, can detect electrical signals linked with brain waves, communicate wirelessly and receive energy.

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Find the Perfect Parking Spot Before You Even Leave Home

18 May

[ By Delana in Conceptual & Futuristic & Technology. ]

parkme app

There are countless maps and other direction-finding methods for your smartphone that can help you get to where you want to go – but once you get there, you still have to worry about parking. This, of course, is one of the most frustrating aspects of going anywhere in a mid-to-large-size city. In fact, some 30 to 50 percent of urban congestion is caused just by people driving around looking for parking spots. But never fear – an app called ParkMe is here to provide real-time parking availability information in cities and countries all around the world.

parking facility availability

The smartphone app works by utilizing data from a number of sources. Parking facility operators can update the app with their capacity and availability. Businesses can use a widget to provide real-time availability near their establishments, which is a win-win for them and their customers. Payment options are listed so you’ll know ahead of time if you need to have cash available.

parkme app locations

Not all of the 1800 cities featured on ParkMe have real-time data available; only a handful of cities in the US offer that level of seamless parking integration. But the app does tell you where you’re most likely to find parking near your destination and how much you’ll have to pay for the privilege of leaving your car there. If you enter the amount of time you’ll need to park, the app will even tell you what your total cost will be.

parkme mobile and computer

Overall, the app will reduce traffic congestion in cities by helping people find a place to park in advance. If  you could figure out your exact route, down to the entrance to the lot you’ll leave your car in, before you even leave your house – imagine how much easier it would be to get to your destination and get your fun outing started.

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Perfect Pitch: Impossibly Starry City Skies in Blackest Night

22 Apr

[ By WebUrbanist in Art & Photography & Video. ]

pitch black skies

Massive power outages give us rare glimpses of darkened cities, but in normal conditions, there is simply no way to see the starry skies above the typical urban metropolis – but one photographer has found a way to simulate them.

pitch black starry skies

Thierry Cohen uses a multi-step process to create stunning visualizations (dubbed Darkened Cities) of would-be, could-be sights from New York to London, Shanghai to Sao Paulo … ones that the ordinary eye will rarely or never see naturally.

pitch dark night space

Cohen takes a series of shots of each of the cities themselves, and carefully removes illumination from the equation. Night sky photos from the same latitudes (adjusted for time and angle) are then layered into the background, creating a seamless illusion.

pitch photo edited cities

The results are at once mesmerizing, revealing the unseen potential for views of space right where we live, but also somewhat depressing – these are scenes that no one can actually ever see outside of deserts, at least unless disaster strikes.

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Apple: The Perfect Retail Experience

06 Mar

Happy Birthday to My Totally Awesome Daughter Holly!

Disclaimer: Obviously people will have different experiences at different Apple stores at different times. This is just a single experience, in a single store, at a single point in time.

Today is my daughter Holly’s birthday. She’s been asking for an iPad for her birthday for months. I’ve been telling her that an iPad is too expensive, but I broke down yesterday after work and stopped by the Union Square Apple Store in San Francisco to buy her one. She was thrilled and ecstatic to receive it — can you tell by her photo above :)

I’ve purchased many things at many different Apple Stores over the years, but yesterday’s experience was so fluid and flawless that I thought I’d write a short post about it.

5pm (approximately) I walk into the store. I don’t get more than two feet into the store before making eye contact with an Apple employee strategically positioned by the door. “Welcome to Apple,” he says. “Can I help you something?”

“I’d like to buy an iPad,” I reply.

“Ok, great,” he says. “Would you like an iPad or an iPad Mini?”

“I’d like an iPad,” I reply.

“Ok, do you just want the basic 16GB one?”

“Yes.”

“Alright, hold on, I’ll be right back.”

Less than two minutes later he returns with a new iPad in a shrink wrapped box.

“Would you like to put this on a credit card?”

“Yes,” handing him my American Express.

“Can I see your ID?”

I hand him my drivers license, he confirms it’s me, hands it back, says thanks and runs my card through a hand held device.

While the device is running the card he asks me, “are you buying your iPad for business or pleasure?”

I tell him that it’s for my daughter’s birthday. “Great,” he says.

A few seconds later he hands me his electronic device and asks me to sign it with my finger. I sign it with my finger.

“Would you like a printed copy of your receipt, or is just an email fine,” he asks. (God I HATE printed receipts, email receipts are sooooo awesome!).

I tell him that an email is perfect. “Ok,” he confirms, “to tom(at)thomashawk.com.”

“That would be great,” I answer back.

“Alright we’re all set then,” he says, “do you need a bag?”

“No,” I reply, “thanks for the help,” and put the iPad into my own bag and walk out the store — and just like that, four minutes later, I’m done.

This morning I received a follow up survey in my email about my experience at the Apple store. How could I not give them the highest possible ranking in every category?

Being able to walk into a store and purchase something right there at the entrance in less than five minutes is the absolute height of customer service. It’s delighting a customer who will certainly remember that experience the next time it comes to making a purchase and who will be back. No wonder so many people are buying Apple products.


Thomas Hawk Digital Connection

 
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