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Shooting with the Olympus OM-D E-M5 Mark III in Sonoma County

14 Jan

From rolling vineyards to redwoods to ocean views, Sonoma County is a stunning place to photograph. For restaurateur and cyclist Remi McManus, it’s also a much-needed escape from the stresses of his day-to-day work. On a recent trip, he brought along the Olympus OM-D E-M5 Mark III to capture the sights on a ride through the region, getting better acquainted with its beauty (and wines), as well as the scars that remain after the recent wildfires.

Sample images from this video

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Compact and feature-packed: Our Olympus OM-D E-M5 Mark III review

12 Dec

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82%

Overall score

Jump to conclusion

The Olympus OM-D E-M5 Mark III is a 20MP Micro Four Thirds camera aimed at enthusiast photographers, but could be a good option for beginners that want a system to grow into. It features the same sensor, AF system and 4K video capture as the flagship E-M1 II and E-M1 X, in a considerably smaller, lighter package.

It’s the first in the E-M5 line to offer on-sensor phase detect autofocus, which includes both face and eye detection modes. The updated AF system is complemented by a 10 fps max burst rate in AF-C. The camera also gets a new image stabilization system, an updated EVF and some small ergonomic improvements.

Key takeaways

20MP Four Thirds sensor
121-point hybrid autofocus system
50MP high-res shot mode
10 fps burst shooting with AF-C
Cinema (DCI) and UHD 4K video
Up 6.5EV of image stabilization (CIPA-rating) with supported lenses
2.36M-dot OLED viewfinder with 60 fps refresh rate
Extensive direct controls and articulating touchscreen
Weather-sealed body
In-camera USB charging
1/8000 sec mechanical shutter speed

The E-M5 III will be available at the end of November for a body-only price of $ 1,199.99, CAN $ 1,499.99 in either black or silver. It will also be available kitted with the weather-sealed Olympus 14-150mm F4-5.6 II for $ 1,799.99, CAN $ 2,249.99.

What’s new and how it compares

The E-M5 III is Olympus’s smallest, lightest 20MP camera. Here’s what else is new and how it stacks up against its peers.

The rear of the E-M5 III is largely unchanged, but some significant changes have been made to both the camera’s top plate and the EVF.

Photo editor Dan Bracaglia spent 48 hours shooting in the deserts of Southern, Utah, E-M5 III in hand.

The E-M5 III is capable of some excellent image quality, up there with the best that Micro Four Thirds can produce today.

While the E-M5 III comes with an autofocus system that shares its spec with higher-end models, we were a bit disappointed with its performance.

With incredible stabilization, a mic input, an articulating touchscreen and good quality files, the E-M5 III is a good candidate for video shooting.

We find the E-M5 III to be a fantastic companion for travel and general photography, producing excellent images under a wide range of scenarios.

Curious what kind of files the E-M5 III produces? Have a look at our vast sample gallery.

Articles: Digital Photography Review (dpreview.com)

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Interview: Award-Winnng Wildlife Photographer Buddy Eleazer on why he chose the Olympus OM-D E-M1X

09 Dec

Two rhinos at a watering hole, pictured on one of Buddy Eleazer’s trips to southern Africa.

Olympus OM-D E-M1X with M.Zuiko Digital ED 12-40mm F2.8 PRO
ISO 4000 | 1/160sec | F2.8

Recently, we spoke to award-winning photographer and Olympus shooter Buddy Eleazer about his work, what inspires him, and what he needs from his camera gear when shooting wildlife on African safaris.

How long have you been a working photographer?

I was an active hobby photographer in the 70’s, but got back into photography seriously in 2003 with the advent of digital cameras.

What camera equipment do you currently shoot with?

Right now I’m shooting with two OM-D E-M1X bodies, an M.Zuiko Digital ED 300mm F4 IS PRO, both the M.Zuiko MC-20 1.4x and M.Zuiko MC-20 2.0x teleconverters, and my workhorse lens which is the M.Zuiko Digital ED 40-150mm F2.8 PRO, with some other ‘PRO’ series lenses. Especially the M.Zuiko Digital ED 12-40mm F2.8 PRO and the M.Zuiko Digital ED 7-14mm F2.8 PRO.

When I’m close to the wildlife, the 40-150mm is perfect. When I’m further away I use the 300mm.

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What drew you to the OM-D system?

I’m a fairly recent convert to Olympus – I used to be a ‘full frame guy’. I still love that gear, but there are some definite advantages to the OM-D system. Shooting full frame cameras with prime and zoom telephoto lenses created two problems: a) getting my gear onto flights to and within Africa – especially the smaller planes we fly into the lodges such as the Bombardier Dash 8 and Cessna 203 Caravan prop planes, and b) after a few weeks on safari, my right elbow and both shoulders took weeks to lose the soreness from lifting those big lenses.

I’ve been shooting with Olympus since early 2018. That doesn’t sound like a long time, but with nature photography and leading trips to Africa, that’s over 59,000 images ago.

Behind the picture: Leopard attack

A herd of wildebeest stampeding in the midst of a leopard attack.

Olympus OM-D E-M1X with M.Zuiko Digital ED 40-150mm F2.8 PRO
ISO 64 | 1/30sec | F13

This was a special moment. You never know what’s going to happen on safari, and when things do happen, they can happen very quickly. We were looking at Wildebeest walking left to right, near a water crossing. Suddenly, for no reason that was apparent to me they started running – right to left.

I’d been shooting some panning photographs of them walking so I had the E-M1X set perfectly at 1/30sec with the 40-150mm F2.8 and suddenly they turned and started coming almost right for me. I was clicking away, and as the wildebeest cleared and I could see what was happening, right there in the middle of them was a leopard. The attack had happened right in front of my eyes but there were so many wildebeest in the way I didn’t see it.

How would you describe your style of photography?

I describe myself now as a nature photographer. I love both landscape and wildlife, but in recent years have focused primarily on wildlife with emphasis on African wildlife and North American birds.

I came from landscape photography originally, and I still really enjoy including the landscape in my wildlife photography. I also really like tight details of animals, too. What I teach people in the field is get the safe shot first, but don’t shoot 100 versions of that. Let’s get a tight shot, let’s look for details, the trunk, the feet or tail or something. And then let’s get creative – maybe a panning shot, or something high key. There are lot of those kinds of pictures in my portfolio: what you might call ‘sense of place’ shots, tight shots, panning and so on.

What’s your major priority when selecting camera equipment?

As a wildlife photographer, I have a few key requirements. These include:

My lenses must be fast to focus
The lenses should be tack sharp when in focus
I need my camera to be able to track accurately, especially for birds in flight
The camera needs to be able to focus and deliver acceptable images in very early morning and very late afternoon light – when wildlife is often on the move.

A closer look at the Olympus OM-D E-M1X

Buddy shoots with the E-M1X, Olympus’ flagship camera, designed for professional and enthusiast photographers in the sports and wildlife fields. Using powerful processors and ‘deep learning’ AF technology, the E-M1X is blazingly fast and offers the most advanced autofocus system of any OM-D camera. It’s also among the toughest cameras of its type, rated for use in extreme conditions with IPX1-certified weather-sealed construction.

The E-M1X is among the first cameras on the market with AF modes trained to identify specific subjects. Specifically, aircraft, locomotives, and wheeled vehicles (commonly referred to as planes, trains, and automobiles).

The E-M1X features a 121-point all-cross-type on-chip Phase Detection plus Contrast Detection AF system. The on-chip Phase Detection AF allows for high-precision AF even when shooting with high speed lenses.

These modes are smart enough to not only track the outline of say, someone riding a motorcycle, but actually focus on the rider’s helmet, or the cockpit of the plane. For scenes with multiple planes or motorcycles, the camera will settle for the largest in the frame. However, if you’d like the option to toggle between subjects, you can leave the camera in Single Point and manually place your point over the further subject – the camera will then prioritize tracking them instead.

A water buffalo drinking at a pond.

Olympus OM-D E-M1X with M.Zuiko Digital ED 40-150mm F2.8 PRO
ISO 1600 | 1/80sec | F2.8

How does your style of photography inform your gear choices?

I switched to Olympus because the size and weight allowed me to travel easier and hand-hold up to the equivalent of 600mm.

I’ve always loved panning shots but they’re really hard to do with big cameras and lenses. With these light, small lenses, there’s so little effort, comparatively, to stabilize them as you move. There’s in-body stabilization which is good to begin with but with a fast moving animal you need to stay with it in order to get a sharp shot, and the heavier the gear the harder it is to do that. With this OM-D gear it’s literally just like turning your head.

The weight of a system for wildlife photography isn’t in the camera body, it’s in the lenses

I came from full-frame professional DSLRs, and those things are bricks. They wear your body out. The E-M1X is similar in weight to something like a midrange full-frame DSLR, and fits my hand very comfortably.

The weight of a system for wildlife photography isn’t actually in the camera body, it’s in the lenses. The camera is close to your body, but the weight is in the lenses, which extend forward, outwards from you. The weight of the glass in a big full-frame lens is considerable. Shooting the E-M1X with the 300mm F4, which is 600mm equivalent, is like shooting a DSLR with something like a 70-200mm attached. It’s very comfortable.

The PRO Capture mode on the E-M1X has also been a game changer for capturing birds and other animals at the precise moment when the action occurs.

What’s the best advice you’ve ever received as a photographer?

Really there are a few key pieces of advice that have guided me. First, find your own voice with your images. It’s okay to shoot iconic locations, but be creative and put your own spin on the subjects. Second, always seek to simplify the composition. Less is more. Third, know the rules of composition. They should only be guidelines, but if you know them, then you know why you give them respect and know exactly what you are trying to achieve when you are breaking those rules.

What advice would you give to someone who wants to make it as a photographer today?

If you want to be a commercial photographer, listen to your client. Make sure you know what they want before you get too carried away with the assignment. And know your gear. To be successful, you have to be looking through the camera at the subject. You must be able to adjust aperture, shutter speed, ISO and exposure compensation while still looking through that viewfinder.

Elephants in Kenya.

Olympus OM-D E-M1X with M.Zuiko Digital ED 40-150mm F2.8 PRO
ISO 125 | 1/800sec | F2.8

What draws you to Africa?

I go about 6-8 times a year. Primarily I focus on Southern Africa, although about once a year I’ll go to Eastern Africa, to Botswana. Every second year I’ll go to Namibia, but mostly I’m focused on South Africa and Botswana. I like the reserves there, and I know the guides.

What I really like about Southern Africa is how close you can get to the animals. The lodges I focus on have off-road tracking, so you can position a vehicle perfectly for the lighting. You can get off-road and into position. Also because the reserves have been there for some time, the animals are habituated, they don’t get stressed if they see people or vehicles.

In Botswana I love shooting near the water. I really love low-angle shots. Obviously if you’re in a vehicle you have to aim for things up on a hill, to really get low, but if you’re in a hide or you’re on the water, you can get really low, down on the gunnels of the boat and shoot right at water level. Bird life, elephants crossing, buffalo drinking or whatever happens to be there. It’s really cool.

Buddy Eleazer is an award winning wildlife and landscape photographer. His images have been featured by Popular Photography, National Geographic and the prestigious Epson Panorama Awards. He runs Magnum Excursions, and organizes multiple photography trips every year.

See more of Buddy Eleazer’s work

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Interview: Aki Murata of Olympus – ‘Full-frame isn’t for everybody’

06 Dec

We attended the Photo Plus Expo show in October in New York, where we spoke to Aki Murata, Olympus America’s VP of sales and marketing. Among the topics of discussion were the new E-M5 III and his company’s strategy to attract professional photographers.

The following interview has been lightly edited for clarity and flow.

How is your professional strategy evolving now that the E-M1X exists?

The E-M1X has completely changed our position in the professional market. We see a lot of changes. The E-M1X is designed for wildlife, birding and sports. After we announced the 150-400mm we had a lot of enquiries and questions from those people, and we’ve had a lot of requests for pre-orders even though we haven’t yet revealed pricing information.

The reason is the size and weight, and also the other characteristics of our system. Very strong stabilization, and now the ability to capture very fast-moving subjects.

How many E-M1X buyers were already invested in your system, versus completely new users?

That’s hard to say. At the very beginning it was mostly Olympus users, but recently we had a ‘trade in, trade up’ promotion, and it’s about half and half, people trading from our own system versus new users coming in from other [brands]. A lot of people from the wildlife and sports fields are coming into our system.

The Olympus OM-D E-M1X is one of the toughest cameras on the market. Aimed at professional and enthusiast wildlife and sports photographers, the E-M1X features a 121-point autofocus system and high-speed continuous shooting.

Do you have a target in terms of market share?

We don’t have specific numbers, but in terms of birding and wildlife we have targets for the number of users. But we don’t know how big the market is.

When you talk to E-M1X users, do you find that they use that camera for one kind of photography, and another camera or another brand for a different kind of photography?

We are seeing a trend with people coming from full-frame, where they need a small camera for travel, they use Olympus. We call those people ‘switchers’. But after we introduced the E-M1X, we have seen people working in the birding and wildlife field, they’re starting to switch. They don’t even test the gear sometimes, they just switch completely.

As the OM-D lineup evolves, do you think the professional and semi-pro market will become more important to you?

Definitely. If you look at the market today in the US, in 2019, the market is down by 10%. Above $ 500, there’s some increase in the full-frame segment, but in-between, there’s been a decrease of 20-25%. How we see the market right now is there are many entry-level offerings, since last year, but this market isn’t very big anymore. All the manufacturers are trying to achieve volume by discounting.

For people interested in travel, wildlife and sports, we can serve up products that can take photos which aren’t possible with a smartphone. So our professional range is important not only for professionals but also for enthusiasts that want better, sharper images.

We tend to hear that buyers of entry-level cameras don’t buy additional lenses. Is that one reason why you see professionals and enthusiasts as a more valuable demographic?

The short answer is yes, but their interest in purchases is not the only reason. Those people who really want to enjoy photography do need additional accessories. We want to give these people more opportunities – it’s not just about selling more lenses. And there are some products in the pipeline that should fit those customers very well.

Despite its Four Thirds sensor, the E-M1X (L) is a large camera, with a generous handgrip and built-in vertical grip with duplicate controls.

Can you describe your product strategy for enthusiast and professional customers in the medium-term?

For those people who shoot fast-moving subjects, we are going to introduce more super telephoto lenses. This is one area where you will see a big difference between full-frame and Micro Four Thirds. We are going to produce small but very high quality lenses. Not just small, but lightweight. You will immediately see the difference. It’s symbolic of the system.

For landscape photographers we want to produce small professional lenses.

The two big players in the pro sports market are Canon and Nikon, and a big reason for that is they’ve been around for a long time, and picture agencies have a huge investment in those systems. Do you have any ambition in the future to really compete against them in the agency space?

We’re not differentiating like that for the time being. Professionals are important to us for a couple of reasons. A product has to be really good to serve professionals, and we work with professionals to get feedback. That’s a really important cycle when it comes to improving the quality of our products. Also it’s important to work with professionals in order to convey messages to the market.

A product has to be really good to serve professionals, and we work with professionals to get feedback

For people who work for those big agencies, we see them as part of the general pro / enthusiast users. And we’re really interested in improving the quality of our products for those users. As long as we can keep on producing the right products for those people, I don’t think we need to differentiate between the different groups.

The EM1X is such a powerful camera, but it’s a big change from the initial concept of OM-D…

It’s tough, you know. It’s a big camera [by comparison with earlier models]. But when you look at the features, it’s still pretty small. And a lot of photographers we’ve spoken to end up saying ‘oh this is smaller than I thought’. But the size and weight benefit is also in the lenses. I truly believe that the 150-400mm lens will change the world. It is really good, and I can’t wait to show it to you. Handheld shooting at 2000mm equivalent – it’s amazing.

How does a camera like the E-M5 III fit into that overall strategy?

This camera is intended to appeal to people we call ‘wanderers’. We have a couple of very important target groups, especially in the US. One is bird photography, wildlife photography. That kind of field. The other is wanderers – people who want to explore the world. And this is a great camera for exploring the world. Which doesn’t mean you have to go to extreme places, even just around the city. These two different target groups are our main target users.

Unlike the E-M1X, the OM-D E-M5 III is a small, compact camera in the traditional OM-D mold. Containing a lot of technology from the E-M1 II, the E-M5 III is aimed at what Olympus calls ‘wanderers’.

Does the E-M5 III have a role to play in your professional strategy? Do you want people to buy it and step up to an E-M1-series camera, or buy it alongside a professional body?

We don’t really think like that, to be honest. In terms of the number of purchasers of the E-M5 III, we expect step-up customers, or people who are replacing an earlier model will make up the biggest portion. But of course there are professionals who will use this as a second camera.

A lot of our readers have reacted to the price being maybe a little high for a Four Thirds camera. What would you say to those people?

I think one big thing with Micro Four Thirds is that we’re using one single format. So if you buy a new lens in the future, or replace your camera, you don’t need to switch formats. This is a great benefit, The second thing is that there is a very strong mindset in the US that bigger is better. Full-frame is better. But the size of the sensor does not determine the the cost of the product, or the quality of the picture.

Full-frame isn’t for everybody. It’s important for all photographers to think about what matters to them

If someone really needs a bigger sensor because they’re shooting in really dark conditions, or they need to make really big prints, then full-frame is a better choice. But if someone finds value in a smaller package, not just the camera but also lenses, then [our OM-D cameras] will be better.

Because of this recent full-frame trend, there’s always this discussion. In the US, full-frame is 18% of the market, by volume. This time last year people were saying it would be 30%, or 50% but I don’t think it will happen. Full-frame isn’t for everybody. It’s important for all photographers to think about what matters to them. If what’s really important is portability, we’re confident that they’ll pick [the E-M5 III or E-M1 II] as their first option.

You mentioned photographers shooting in very low light or who need really big prints might still opt for full-frame. Do you have an ambition in future to attract those kinds of users to Four Thirds?

In short, yes. Technology will develop. If you look back three or five years ago, or even back to the first Micro Four Thirds cameras, the noise made images unusable sometimes. Development will continue. It will not stop. One day, I don’t know when, technology will catch up and some of the disadvantages we have today will not be disadvantages any longer. And when those disadvantages are gone, what is left are smaller physical size and weight, and the quality of our lenses. And image stabilization. Today there are some people that really need bigger sensors, but this will not always be the case in the future.

When you imagine this future, you’re still talking about a single format – Four Thirds?

Yes, and that won’t change. That format will be evolved, but we don’t need to change it. There are no plans.

Editors’ note: Barnaby Britton

We last spoke to Mr. Murata in October 2018. This was shortly before the official launch of the E-M1X, while the forthcoming camera was being shown to select journalists and photographers but before it was released out into the wild. Since then, the E-M1X has been put into the hands of professional and enthusiast photographers all over the world, and has been joined by the E-M5 III, offering some of the same capabilities but in a smaller, considerably less bulky package.

This interview was conducted a year after our last conversation, in late October 2019. That was before the rumors (and that is all they appear to be) started to swirl about the future of Olympus’s camera division. Those rumors have been addressed (if not outright denied) by Olympus recently, and in our conversation in October, Mr. Murata gave no hint of trouble ahead.

In fact, it seems to be full steam ahead for him and his team, with the E-M1X now out in the world, the E-M5 III joining it, and hints at more to come. And the basic message from Mr. Murata hasn’t changed between October 2019 and now. Olympus has no plans to introduce a new sensor format into its lineup, it’s committed to Micro Four Thirds and the company is confident that ‘technology will develop’ such that the current advantage of full-frame in some situations will eventually vanish.

Mr. Murata is hoping that the forthcoming M.Zuiko Digital ED 150-400mm F4.5 TC 1.25x IS PRO will be the lens that really gets professionals’ attention

After almost a year on the market, Olympus isn’t saying how many E-M1Xs have been sold, and we wouldn’t expect them to. According to Mr. Murata, many of the first people to pick it up were already invested in the Micro Four Thirds system. This isn’t surprising, given the investment required for someone to completely switch systems. But such people (Olympus calls them ‘switchers’) do exist, and Mr. Murata is hoping that the forthcoming M.Zuiko Digital ED 150-400mm F4.5 TC 1.25x IS PRO will be the lens that really gets professionals’ attention. I certainly can’t wait to try one on the E-M1X when they become available – hopefully soon.

I hesitated to broach the question of cost with Mr. Murata for fear of appearing rude, but he’s well aware of the general impression from some photographers (and some DPReview readers) that the E-M5 III is rather expensive for a M43 camera, at $ 1,200 body only. That ignores the fact that it incorporates a lot of technology from the E-M1X and E-M1 II of course, and as Mr. Murata says, “the size of the sensor does not determine the cost of the product, or the quality of the picture”.

There’s no arguing with that.

Articles: Digital Photography Review (dpreview.com)

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News: Olympus Denies Rumors of Camera Division Shutdown

29 Nov

The post News: Olympus Denies Rumors of Camera Division Shutdown appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

olympus denies shutdown rumors

Olympus photographers, look out:

Over the past few weeks, the future of Olympus’s camera business has been the subject of much speculation.

It started when a Personal View admin argued that the Olympus camera division was on the way out, claiming that “closure is near,” and it can “happen in less than 8 months.” The article stated that “it is total instability now in [the Olympus] camera division,” and went on to say that “in various countries, people are running and looking for new positions.” The author also pointed to an Olympus financial report, which revealed that camera revenue has fallen by 17%.

Yet this was rebutted by Olympus; the company quickly released a statement:

Olympus Imaging products play an important role as technology drivers for all Olympus business lines, including the advanced digital technologies used in Olympus’ Medical, Industrial and Scientific businesses. Olympus does indeed plan to continue to develop its imaging produce lines, bringing products to life that embody Olympus’ core benefits, including system compactness and superior lens optics.

For Olympus shooters out there, the relief was short-lived. Because just days later, Bloomberg published an article reporting that the Olympus CEO, Yasuo Takeuchi, “backtracked on some his comments in the past that the camera business was not for sale, saying that may not be the case anymore.” This was followed by Bloomberg reporting that “Olympus plans to regularly reassess its business portfolio to focus on its medical business.”

As expected, this resulted in another swarm of rumors and speculation, which were acknowledged in a recent statement by Olympus:

As announced in our Corporate Strategy, Olympus is further focusing on our Medical business and follows the strong ambition for all of our businesses to be profitable and contribute to our overall business objectives. In that regard, we are continuously evaluating our overall portfolio, as announced in our Corporate Strategy on November 6, 2019.

For Imaging, however, we currently have no plans to sell the business. The task is therefore to stabilize and strengthen its market position. To achieve that, we are actively running marketing activities, and have already established a clear and exciting product roadmap for the coming months and years. We are actively pursuing future technology developments that will enhance photography and video for creators. Furthermore, Imaging is and will continue to be an important technology and innovation driver for our other businesses.

Our Imaging business features a unique product portfolio. Olympus products are compact and lightweight, feature market leading image stabilization and autofocus. Many of our high-end products are also splash-proof. No other product offers customers this level of optical excellence paired with the highest mobility.

Just last month we launched our new OM-D E-M5 Mark III – a light yet feature packed addition to our semi-pro camera portfolio, inheriting pro-features like a high precision AF from our OM-D E-M1 Mark II model. Furthermore, we have announced the development of M.ZUIKO DIGITAL ED 150-400mm f/4.5 TC1.25x IS PRO earlier this year to be launched by next year. Customers can follow our break-free campaign on various channels and worldwide.

Out of everything that has been said, I find this statement to be the most reassuring, but I don’t think it puts the speculation entirely to rest. Olympus’s “no plans to sell the business” line doesn’t sound as firm as it could (compare it to a possible “we won’t be selling the business”), and plenty of companies have launched products right up until the end.

What seems most plausible to me is that Olympus is keeping its options open. So while we shouldn’t be surprised if Olympus’s camera division continues to function, it shouldn’t come as a shock if Olympus announces the sale or shutdown of its camera business, either.

So I’d like to know what you think. Do you find Olympus’s statements to be reassuring? Do you think Olympus will continue to manufacture cameras? For the Olympus photographers out there, are you worried? Let me know in the comments!

The post News: Olympus Denies Rumors of Camera Division Shutdown appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

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Olympus updates its lens roadmap with three new lenses due out in 2020

28 Nov

Olympus has released an updated version of its M.Zuiko Digital lens roadmap that adds three new lenses to its Micro Four Thirds System lineup.

In addition to its previously-announced lenses, the new roadmap confirms three new lenses: the ED 12-45mm F4.0 Pro standard zoom lens, ED 100-400mm F5.0-6.3 IS super-telephoto zoom lens and ED 150-400mm F4.5 TC1.25x IS PRO lens super-telephoto zoom lens.

A product image from Olympus showing off the impending ED 150-400mm F4.5 TC1.25x IS PRO super-telephoto zoom lens.

Olympus doesn’t elaborate further on any of the new lenses other than saying the detailed specifications will be ‘officially announced in 2020.’ Olympus also says an ‘additional PRO telephoto zoom lens of an unspecified focal length will also join the M.Zuiko family,’ although no timeframe is given for its release.

Articles: Digital Photography Review (dpreview.com)

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Olympus issues statement disputing rumors its imaging division will shut down within a year

16 Nov

Last weekend, an administrator for a Personal View forum claimed ‘closure is near’ for Olympus’ camera division, spurring a number of rumors that Olympus would shut down within a year. Since then, Olympus’ has issued a statement to Sina Finance News (translated) that suggests these rumors are little more than hearsay.

The post was made by a Personal View adminitrator who goes under the username Vitaliy_Kiselev. It included two images of Olympus’ latest financial presentation and said underneath that Olympus’ camera division is in ‘total instability’ with various Olympus employee’s ‘running and looking for new positions.’

A screenshot of the forum post made on the Personal View forums on November 9, 2019.

Vitaliy_Kiselev went on to say in the post that ‘rumors and talks’ suggest Olympus’ camera division will shutter some time between ‘January-March,’ presumably this upcoming year, and ends by claiming there are talks ‘that [Olympus’] development team and some equipment can be picked either by Sony or Samsung.’

In response to the aforementioned post, Chinese financial publication Sina Finance News asked Olympus to comment on the rumors to confirm or deny their accuracy. Olympus’ official response was (machine-translated):

‘The image business has always been the driving force of technology, including imaging technology and mass production technology, for medical and The science field has made tremendous contributions. As stated in the new business strategy, since the imaging business and the scientific business are important businesses supporting the company, we will continue to work on the improvement of profitability and efficiency in these two business areas.’

Sina Finance News followed up to further question what the plan was for Olympus’ imaging and scientific business considering there was no specific mention of either of these divisions in its most recent financial presentation material. In response, Olympus said (machine-translated):

Detailed information about these business plans can be found in the next quarter’s earnings.

While Olympus’ answers are vague, the statements suggest that Olympus is continuing efforts to keep its imaging division alive. It’s possible these statements aren’t in contention with the forum post made by Vitaliy_Kiselev, but it does seem much less damning than the initial reports suggest.

We have contacted Olympus regarding these rumors and will update this article with a statement if provided.

Articles: Digital Photography Review (dpreview.com)

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The Olympus TOUGH TG-6 Camera Review – A Perfect Adventure Companion?

12 Nov

The post The Olympus TOUGH TG-6 Camera Review – A Perfect Adventure Companion? appeared first on Digital Photography School. It was authored by Mat Coker.

The Olympus Tough TG-6 is the perfect camera for the adventurous soul.

Like a wilderness travel guide, the TG-6 pulls you into the micro world, under the water, and down deeper trails than you would ever take your clunky DSLR down. You can trust the Olympus Tough TG-6 out in the wild because it’s built strong and made for adventure. It’s even tough enough to let your kids use it.

Moreover, it’s really small, so it doesn’t hinder your adventure for even a moment. And it’s so capable it will inspire adventures you hadn’t planned.

This review is about what the Olympus Tough TG-6 will let you do as a photographer and how the pictures look.

An evening adventure used to mean hauling a heavy bag filled with gear. I never knew which gear I would need for sure, so I always brought too much. Eventually, I just stopped going on spontaneous adventures because it became too much of a chore. The Olympus Tough TG-6 replaces all that stuff I used to haul around. Gear is no longer the hindrance it used to be.

The technical specs

The reason why so many people are excited about the Olympus Tough TG-6 is the impressive list of technical specs.

F2.0 wide-angle lens (the aperture narrows as you zoom)
20 frames per second
Underwater modes
Microscope mode
In-camera focus stacking
Scene selection
Aperture mode
RAW capture
4K video
Waterproof
Shockproof
Dustproof
Crushproof
Freezeproof

Of course, the reason this list of specs is so exciting is because of what they’ll let you do with this camera as a photographer.

“No photographer is as good as the simplest camera.” – Edward Steichen

When you read camera reviews, you want to know what a camera is capable of and how great the picture quality will be.

Don’t forget that a camera only has to be so good and then the rest is up to you. The world’s greatest camera isn’t much good in the hands of a person that knows nothing about light, moment, or composition. Look for a camera that meets your general needs, then up your game as a photographer.

The most famous photographs were made with cameras that we would consider inferior by today’s standards. A beautiful photograph transcends the technology it was made with.

In the end, it’s not about the technical specs of a camera, but what those technical specs let us do as creative people and photographers.

The TG-6 has an impressive resume. Let’s see what it can help us do.

Aperture: f/2.0, Shutter Speed: 1/250 sec, ISO: 3200

When my first child was born I was just becoming the photographer I had always wanted to be. I couldn’t wait to take him on adventures with me as he grew. Ironically, it was a bag filled with too much gear and too many options that held me back from adventures with my kids. The TG-6 is everything I always wanted and fits in my pocket. It practically pushes us out the door and into the world.

“My life is shaped by the urgent need to wander and observe, and my camera is my passport.” – Steve McCurry

What if you could shrink yourself?

It is captivating to suddenly see the world through a magnifying glass or microscope – to see tiny details blown up big. You may not be able to shrink yourself, but you can enter the micro world with the Olympus Tough TG-6.

Microscope mode

With the TG-6, you can get insanely close and discover the mystery and beauty in the fine details of everyday objects. You’ll be exploring the world in a way you haven’t done since science class.

The micro world offers you an infinite number of things to photograph. Look around you right now. There are so many things that you would never photograph on their own, but you can dive in microscopically to a new world and become enamored with the beauty of fine details.

If you’ve got the courage, the TG-6 will bring you up close and personal with insects.

The Olympus TOUGH TG-6 Camera Review – A Perfect Adventure Companion?

The TG-6 can capture incredibly fine detail that the human eye overlooks.

The Olympus TOUGH TG-6 Camera Review – A Perfect Adventure Companion?

F/3.6, 1/100 sec, ISO 800

The problem with close-up photography

One of the biggest problems you’re going to run into with close-up photography is a shallow depth of field. You may take a photo of a flower, and nothing more than the edge of a petal is in focus. This is frustrating when you want more of that tiny object to be in focus.

How “focus bracketing” solves the problem

One way to deal with this is to take a series of photos at different focus points (focus bracketing), and later combine them in Photoshop in a process called focus stacking. The end result is an image with more depth of field than is possible in a single photo. If you’re a serious macro photographer, this is an amazing option. But it’s a labor-intensive process and you’re not likely going to do it on a whim while on a nature hike.

But the amazing thing about the Olympus Tough TG-6 is that it can actually do both the focus bracketing and focus stacking for you – all in-camera!

Let the Olympus Tough TG-6 do the Photoshop work for you

The photos below illustrate the frustration of such a shallow depth of field in close-up or macro photography. But they also illustrate the power of the TG-6’s in-camera focus stacking.

The photo on the left is a single exposure with a shallow depth of field, while the photo on the right is the result of several photos with varying focus points stacked together into one image.

On the left, only a small portion of the leaf is in focus. But using the focus stacking option on the TG-6, the photo on the right is almost entirely in focus.

Normally, you need a dedicated macro lens if you want to take close-up, macro, or microscopic photos. That means a financial investment and another lens in your bag. But the TG-6 has this capability built-in. The close-up function is worth the cost of the camera.

Get in, the water’s nice!

You’re missing so much fun if you can’t take your camera into, or at least near, the water.

Generally, an underwater housing is expensive and might limit your access to camera settings. Best case scenario, you invest a lot of money to get your camera into the water. But this is a lot to invest and most people won’t do it on a whim. You’ve got to be sure you want to be in the water a lot to make it worth the investment.

With the Olympus Tough TG-6, you don’t need to think twice; just get in!

Having a camera that can get wet means you can get into the splash zone. Don’t photograph puddle-jumping-kids from a distance; get close and get wet!

Get underwater and explore fish from their world.

Don’t stand on the shore with dry feet to photograph the sunset; hit the waves.

The Olympus TOUGH TG-6 Camera Review – A Perfect Adventure Companion?

My kids and I discovered a stream filled with salmon. I knew it was the perfect chance to try out the TG-6 underwater.

A couple of years ago, I stepped into a river with one camera in my hand and one around my neck. I was photographing people back on the shore and kept crouching a little to go for a lower angle. Every time that I crouched down for a great low angle, I was unknowingly dunking the camera around my neck into the water. Goodbye, Fuji x100s.

The irony is that I had an underwater case for my x100s. But it’s so clumsy to use in the case that it hinders my photography.

You no longer need to be nervous around the water with your camera – the TG-6 is completely waterproof and pulls you right in.

A good motivator

If it hasn’t happened yet, the day will come when you lose your drive and inspiration as a photographer.

At first, the thought of packing up all your gear and lugging it around will overwhelm you. Especially because you know you won’t even be happy with the pictures you take.

Then, even just the thought of picking up your camera will depress you.

You lose your drive, your inspiration, and eventually your will as a photographer.

You’ve already learned that new gear is not the answer to this depressing dry period you’re going through. But that’s because most gear is the wrong gear for you.

The TG-6 isn’t just a new camera, it’s a passport to new lands. It’s like slinging on a backpack and heading out to discover the world. It sits there looking at you, hoping you will take it out to play. Photography doesn’t have to feel like a burden anymore.

TG-6 photography inspiration

“It’s a dangerous business, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” ~ Bilbo Baggins

Leave the Olympus TG-6 laying around

When my camera is in the bag, it never gets used. I prefer to leave it out with the lens cap off and the power button left on so that I’m ready to make a photograph at a moment’s notice.

But when I leave my cameras lying around, my wife doesn’t like the clutter (even though she loves the photos that result from the clutter).
Not to mention that leaving expensive cameras around is a hazard with a house full of kids and their rowdy friends.

The TG-6 has become our dedicated “leave it laying around the house” camera. It’s so small that it doesn’t bother my wife. It’s there when we need it. And, it’s so tough we don’t mind the kids using it.

I’m capturing many more moments now that I’ve got a dedicated “everyday life camera.”

Olympus TG-6 capturing candid moments

Window light candid moments with the Olympus TG-6

Black and white photography wit hthe Olympus TG-6

So tough I let the kids use it

One of the things that first attracted me to the Olympus Tough cameras is that I can let my kids use them. The TG-6 is waterproof, shockproof, dustproof, crushproof and freezeproof. Which means it’s also kid-proof.

I love to look at the photos my kids have taken. It’s inspiring to see what captures their attention enough to take a picture.

When my kids ask to use the camera while they explore sand dunes and lakes, I have no problem handing them the TG-6 to use.

Essential modes

After using the Olympus Tough TG-6 for about a month, I’ve figured out my favorite combination of settings for everyday use; P mode.

I want a certain amount of control over ISO, aperture and shutter speed because I understand how they affect my photo. But I don’t want to overthink these settings and miss the beauty of the moment.

In P mode, the camera will choose the shutter speed and aperture for you. All you have to think about is ISO (but you can select auto ISO if you wish).

With a few minor adjustments in P mode, I can make the TG-6 do exactly what I want it to.

In the menu, I set the minimum shutter speed to 1/125th. I want the camera to set the shutter speed for me, but I don’t want it to go any slower than this.

I select auto ISO, but I set the maximum ISO to 1600. I don’t want the ISO to go any higher than that because of the noise issues.

While it’s balancing the settings out, the TG-6 will always favor a lower ISO and only raise it if it needs to. Eventually, if it’s dark enough, it will go below your minimum shutter speed in order to achieve a good exposure.

Here’s the best part; in P mode, you have direct access to exposure compensation with the camera dial. Your camera will hardly ever get the exposure just as you want it. So use the exposure compensation feature to brighten or darken the photo before you take the picture.

There is no full-manual mode on this camera. But if you know what you’re doing, you can still take full control.

TG-6 exposure compensation feature

Processing RAW files

Using Lightroom 6, I am unable to edit the RAW files from the TG-6. However, Olympus provides free editing software called, Olympus Workspace.

Because of this camera’s smaller sensor size (and difficulty capturing extreme dynamic range), I am not putting much hope in the RAW files. RAW + JPG capture is a great option. Get the best exposure you can in order to have the highest quality JPG file, and keep the RAW file in case of an emergency.

Even heroes have a weakness

There are three main weaknesses that I have discovered with the Olympus Tough TG-6.

Lens Flare

I love playing with lens flare and I quickly discovered that is almost impossible to do with the TG-6. This is the strangest lens flare that I have ever seen. It’s discouraging, but I’ll have to learn to make compelling photographers without lens flare.

Oympus TG-6 lens flare

Noise

The Olympus Tough TG-6 produces a lot of noise in high ISO, low light photos.

The following photos are lit with a small-screen TV and/or a lamp.

This photo was lit with a lamp. you can see the grainy discoloration in the white blanket. The ISO is 3200.

This is a close-up of the white blanket in the previous photo.

This photo is lit with the light from a TV and a small light in the next room over. The ISO was 3200.

High ISO noise

You can see the grain and discoloration in his skin.

The following photos are backlit with dim light from a living room window.

Again, the ISO was set at 3200. Because the light is brighter, there isn’t as much noise and discoloration. But there is a lack of crispness to the photo.

But I was shocked to capture this photo with lots of movement at ISO 3200 because it looks so crisp.

Sharp in bright light

You’ll have to get used to keeping your ISO at 1600 or lower (you’ll need a steady hand for the slow shutter speed that results).

But in bright light, with a low ISO, the TG-6 is nice and sharp.

A sharp photo with low ISO

So the Olympus Tough TG-6 is weak under extreme lighting conditions, but so are many other cameras. For many of us, high ISO with low noise is the last frontier on the technological side of photography.

We can strengthen the TG-6 by post-processing the photo with a program such as Lightroom. Keep your ISO to 1600 or lower when possible, and convert to black and white when suitable.

No control over shutter speed

At first, I thought it was a problem that there was no shutter speed mode on the TG-6. But then I realized that it wasn’t really necessary. You just have to know how to work around it.

If you want a quick shutter speed to freeze the action, use sports mode.

If you want a slow shutter speed to capture motion blur then you need to understand how to force the camera to produce a slow shutter speed.

Suppose you want to capture a silky waterfall photo. Normally, you need control over your shutter speed to make it go slow enough to capture the motion. But with the TG-6 you don’t have control over the shutter speed.

Or, do you?

When you understand ISO and aperture then you do have control over the shutter speed.

Olympus TG-6 slow shutte speed silky waterfall

In order to get silky waterfalls, you need a slow shutter speed. You can force your camera to choose a slow shutter speed by lowering your ISO and closing your aperture.

Choose an ISO of 100. Choose an aperture of f18. This will effectively choke out the light and force the TG-6 to slow down the shutter speed to let more light in. The slow shutter speed will produce a silky waterfall.

So the lack of control over shutter speed isn’t a big problem.

Olympus TOUGH TG-6

The greatest weakness

As photographers, we can find moments so powerful that lens flare isn’t necessary. And, we can look for moments so strong that the viewer will overlook high ISO noise in the photo. Whatever the shortcomings of our cameras, we as photographers always fall shorter. Whatever their weaknesses, our cameras are just fine. We need to increase our skills and know that, even if there was a perfect camera, it could only be used by an imperfect photographer.

The power of the Olympus Tough TG-6 is not merely in its technology. The power is in what that technology allows us to do. This is a camera that will nudge you every time you walk by. It’s like a kid who wants to be played with or a dog that wants to be taken out for a run. Come on, just a quick adventure?

A countless number of moments pass us every day. They become almost infinite in size when we consider their range from wide-angle to microscopic. When you’ve got a camera like the TG-6 in your pocket, it’s not so hard to make those moments hold still.

Have you used the Olympus Tough TG-6 camera? Would a camera like this make you take more photos? Share your thoughts with us in the comments!

The post The Olympus TOUGH TG-6 Camera Review – A Perfect Adventure Companion? appeared first on Digital Photography School. It was authored by Mat Coker.

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DPReview TV: Olympus OM-D E-M5 III hands-on preview

21 Oct

Olympus just announced the E-M5 III, the newest in its E-M5 line of enthusiast Micro Four Thirds cameras. In this hands-on preview, Chris and Jordan ask, “Who’s it for?”

Also, subscribe to our YouTube channel to get new episodes of DPReview TV every week.

Introduction
Autumn photography in Canada
Similarities to the E-M1 II
Handling
Design
Displays
Compared to the E-M1 X
High resolution mode
Image stabilization
Video features
Compared to the E-M1 II
Compared to the Panasonic G9
Who is it for?

Sample gallery from this episode

$ (document).ready(function() { SampleGalleryV2({“containerId”:”embeddedSampleGallery_6440081833″,”galleryId”:”6440081833″,”isEmbeddedWidget”:true,”selectedImageIndex”:0,”isMobile”:false}) });
Articles: Digital Photography Review (dpreview.com)

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Olympus announces PEN E-PL10 with a flip-down screen

19 Oct

In addition to the release of its E-M5 Mark III camera, Olympus has also announced the launch of the PEN E-PL10, a new Micro Four Thirds camera for the Japanese and Chinese markets.

The Olympus PEN E-PL10 is visually indistinguishable to the PEN E-PL9 both in the front and the rear of the camera. Like the PEN E-PL9, the E-PL10’s 3″ 1040k-dot touchscreen screen now flips down (instead of up) for easy video recording and selfies.

Internally, the camera doesn’t look much different either compared to its predecessor. It features what we believe to be the same 16.1 Megapixel Live MOS sensor found inside the PEN E-PL9, as well as the same TruePic VIII image processor, 3-axis image stabilization (CIPA-rated for up to 3.5 stops of compensation) and contrast detection autofocus system. It also features the same 8.6 fps burst rate and 4K capture at up to 30 fps.

Olympus has added a new ‘Fine Tune’ option to adjust how strong the Art Filter effects are when applied to images.

On the connectivity front, the E-PL10 features a Micro USB port and Micro HDMI port on the side of the camera, as well as built-in 802.11 b/g/n Wi-Fi connectivity and Bluetooth 4.0 connectivity for pairing with the Olympus Image Share app.

As with the PEN E-PL9, the E-PL10 will be available as body-only and a pair of kits. The first kit includes the M.Zuiko 14-42mm F3.5-5.6 ‘EZ’ power zoom lens while the second ‘Double Zoom Kit’ also includes the M.Zuiko 40-150mm F4-5.6 R lens. Available colors include black, brown and white. Pricing isn’t yet available, but the PEN E-PL10 is destined for the Japan and China markets in late November 2019.

Press Release:

Transform Your Photography While Embracing Creativity With the Olympus PEN E-PL10

A Compact and Sophisticated Interchangeable Lens Camera That You Can Take Everywhere

Olympus Corporation (President: Yasuo Takeuchi) is pleased to announce the newest micro Four Thirds System standard interchangeable lens camera, the Olympus PEN E-PL10, scheduled to go on sale in late November 2019. This model features a simple, sophisticated design packed with a wide array of expressive shooting functions. The compact, lightweight body is equipped with in-body image stabilization and a flip-downLCD monitor along with Wi-Fi and Bluetooth connectivity, making it easy even for beginner interchangeable lens camera users to enjoy capturing and sharing creative, expressive photographs.

Main Features

– Blur-free high image quality in various scenes, such as night scenes, telephoto shooting, and video recording

– Flip-down LCD monitor for shooting at any angle and useful Wi-Fi and Bluetooth connectivity to wirelessly transfer photos from the camera to a smartphone

– Enjoy a wealth of creative expressions using Art Filters and interchangeable lenses

– A compact, lightweight body with a simple sophisticated design that matches your style

The Olympus PEN E-PL10 is equipped with in-body image stabilization and offers blur-free high image quality with a simple touch operation. It is packed with features that expand creative expressions, such as selfie, Art Filter for impressive, artistic finishes, and compatibility with various interchangeable lenses. By using the built-in Wi-Fi or Bluetooth^® in conjunction with the Olympus Image Share (OI.Share) smartphone app, the camera easily connects to a smartphone to transfer images and share them on social media. Tutorial videos are also available to learn shooting techniques using OI.Share, making it the perfect interchangeable lens camera for the beginner photographer. Packing versatile features for a rich array of photographic expressions in a simple, sophisticated, compact design, this is a model that you can take everywhere.

Olympus interchangeable lens camera systems’ biggest advantage is their amazing mobility thanks to the compact, lightweight camera system, including lenses. The combination of a high-resolution, high-performance lens lineup and powerful image stabilization results in sharp, high- quality photos and videos in a variety of scenes.

Main Features Details

Blur-free high image quality in various scenes, such as night scenes, telephoto shooting, and video recording

This model is equipped with in-body image stabilization, powerfully suppressing camera shake, which tends to occur when shooting at night, in dim indoor scenes, while shooting video and when using a telephoto lens. It also features TruePic VIII, the same image processor found in Olympus’ professional models, for clear images with minimal noise, even in low-light scenes. The combination of in-body image stabilization and TruePic VIII provides blur-free images.

Flip-down monitor for shooting at any angle and useful Wi-Fi and Bluetooth connectivity to wirelessly transfer photos from the camera to a smartphone

Flip-down LCD monitor

Simply touch the subject shown on the LCD monitor to simultaneously focus and activate the shutter (Touch AF Shutter). When the monitor is flipped down, it automatically switches the camera to Selfie mode for easy self-portrait shooting. You can also select e-Portrait for brighter, smoother skin, or switch to movie recording with a simple touch operation. Changing the angle of the LCD monitor also makes it possible to shoot from various perspectives.

Easy connection to a smartphone

Use the built-in Wi-Fi or Bluetooth^® and the Olympus Image Share (OI.Share) app to easily connect the camera and smartphone to import images and share on social media. By using the Share Order function, selected photos or videos on the camera will be automatically transferred to your smartphone once the camera is turned off. OI.Share also provides a Camera How To guide, containing tutorial videos of shooting techniques and a Digital Guidebook packed with other useful shooting tips.

Enjoy a wealth of creative expressions using Art Filters and interchangeable lenses

Art Filter

With 16 Art Filter options, you can capture creative photos with simple controls. Use the new Fine Tune option to adjust the level of Art Filter effects while checking the results on the screen to create a photo as you wish.

AP (Advanced Photo) mode

AP mode provides shooting functions that generally require advanced photography techniques with simple operations. Anyone can easily shoot a multi-exposure photo by just overlapping two images in Multi Exposure, and shoot light trails of stars or automobile lamps without the risk of overexposure in Live Composite. Silent mode, which mutes shutter and operation sounds, is now possible in P, A, S and M modes as well as AP mode.

Versatile interchangeable lenses

A versatile lineup of compact, lightweight, high-performance interchangeable lenses are available, including bright, single-focal-length lenses as well as macro lenses to achieve beautiful defocusing effects. You can choose the perfect lens depending on the subject to dramatically expand the possibilities of photographic expression.

A compact, lightweight body with a simple sophisticated design that matches your style

The E-PL10 is available in white, black, and brown. Each details of the colors of leather-feel materials and surface finish are carefully selected for exquisite texturing. This model is designed for a simple, harmonious look that is easy to match with any style. When paired with the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ standard kit lens, it is highly portable, and is lighter than a 500 ml bottle of water.

Other Features

1. Supports high image quality 4K video and the ability to extract still images from videos

2. Maximum 8.6 fps high-speed sequential shooting so you never miss a photo opportunity

3. SCN (Scene) mode lets you capture images exactly as you imagine simply by choosing a shooting theme

4. AUTO mode for capturing beautiful photos simply by pressing the shutter release button, and leaving all the necessary adjustment to the camera.

?Separately Available Accessories

Genuine Leather Body Jacket, CS-45B, Genuine Leather Shoulder Strap, CSS-S109LL II, and Genuine Leather Lens Cover, LC-60.5GL (now on sale)

These genuine leather accessories are designed to protect the camera and enhance its design. Available in white, black, brown, and light brown, so they are easy to match with any style.

Articles: Digital Photography Review (dpreview.com)

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Posts Tagged ‘Olympus’

Sample images from this video

Key takeaways

What’s new and how it compares

Body and controls

Shooting experience

Image quality

Autofocus and performance

Video

Conclusion

Sample gallery

How long have you been a working photographer?

What camera equipment do you currently shoot with?

What drew you to the OM-D system?

Behind the picture: Leopard attack

How would you describe your style of photography?

What’s your major priority when selecting camera equipment?

A closer look at the Olympus OM-D E-M1X

How does your style of photography inform your gear choices?

What’s the best advice you’ve ever received as a photographer?

What advice would you give to someone who wants to make it as a photographer today?

What draws you to Africa?

How is your professional strategy evolving now that the E-M1X exists?

How many E-M1X buyers were already invested in your system, versus completely new users?

Do you have a target in terms of market share?

When you talk to E-M1X users, do you find that they use that camera for one kind of photography, and another camera or another brand for a different kind of photography?

As the OM-D lineup evolves, do you think the professional and semi-pro market will become more important to you?

We tend to hear that buyers of entry-level cameras don’t buy additional lenses. Is that one reason why you see professionals and enthusiasts as a more valuable demographic?

Can you describe your product strategy for enthusiast and professional customers in the medium-term?

The two big players in the pro sports market are Canon and Nikon, and a big reason for that is they’ve been around for a long time, and picture agencies have a huge investment in those systems. Do you have any ambition in the future to really compete against them in the agency space?

The EM1X is such a powerful camera, but it’s a big change from the initial concept of OM-D…

How does a camera like the E-M5 III fit into that overall strategy?

Does the E-M5 III have a role to play in your professional strategy? Do you want people to buy it and step up to an E-M1-series camera, or buy it alongside a professional body?

A lot of our readers have reacted to the price being maybe a little high for a Four Thirds camera. What would you say to those people?

You mentioned photographers shooting in very low light or who need really big prints might still opt for full-frame. Do you have an ambition in future to attract those kinds of users to Four Thirds?

When you imagine this future, you’re still talking about a single format – Four Thirds?

Editors’ note: Barnaby Britton

The technical specs

What if you could shrink yourself?

Microscope mode

The problem with close-up photography

How “focus bracketing” solves the problem

Let the Olympus Tough TG-6 do the Photoshop work for you

Get in, the water’s nice!

A good motivator

Leave the Olympus TG-6 laying around

So tough I let the kids use it

Essential modes

Processing RAW files

Even heroes have a weakness

Lens Flare

Noise

Sharp in bright light

No control over shutter speed

The greatest weakness

Transform Your Photography While Embracing Creativity With the Olympus PEN E-PL10

Main Features

Main Features Details