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Posts Tagged ‘Hasselblad’

Hands on with the Hasselblad H6D 50c/100c

14 Apr

Hands-on with the Hasselblad H6D

Hasselblad claims that its new H6D is a completely new camera and is redesigned ‘from the ground up’ on a completely different platform. The new platform is one of electronics compared to the mechanical bias of its previous models, and consequently there is a good deal more communication between the back and the body – and the new HC lenses.

The general thrust is one of modernization with a mass of upgraded specification that brings the company’s flagship camera into line with the new Phase One XF body. And now of course there is the 100 million pixel sensor to match. One of the areas in which Hasselblad differentiates itself from its main competitor is in the provision of video – and 4K video at that.

The orange dot on the lens here indicates that it is part of the new HC series. The top shutter speed for the new body is 1/1000 sec, but with the new HC lens range that increases to 1/2000 sec as the sensor and lens work together to cut the exposure time in half. As the shutter is in the lens, users can synchronize flash at all speeds. The lenses have a new shutter mechanism that is able to return to the open position more quickly after closing which helps to enable the shorter exposures. The blades have new coatings to reduce friction to allow a smoother motion, and the durability of the system has been increased to the extent that the company guarantees you’ll get at least a million actuations. Hasselblad has also tripled the duration of the camera’s warranty to 36 months (if you register before September 30th – otherwise it’s 24 months).

Other key developments include:

  • A choice of 50 and 100 Megapixel backs
  • New top shutter speeds
  • Much-improved rear screen
  • A host of new connection ports
  • HD and 4K video
  • A new range of HC lenses

There are two different versions of the H6D. The H6D 50c sports a 50MP sensor and retails for $ 25995. The 100c has, as you probably guessed, a 100MP sensor and has an MSRP of $ 32995.

Hands-on with the Hasselblad H6D

The rear screens used on the 50c and 100c backs are a great improvement over those used on the previous models. They are sharp and crisp, and colors seem much more realistic than before. The resolution is 920k dots, but the improvement is as much about contrast and color as it is about the fine detail.

The touch function works very well and offers a great response, and dual touch allows pinch zooming in live view and in review modes.

Live view shooting is also offered, and while at the moment focus is manual-only with the mirror up, we’re told that Hasselblad hopes to have introduced touch AF by the time the camera comes to market at the end of the month.

Hands-on with the Hasselblad H6D

The top plate features a new screen that is a bit bigger than before and which uses slightly larger and clearer icons. The display is slightly sunken into the top plate and sits under glass which makes its low-resolution a little less user-friendly, but it is an improvement on the screen of the H5D. The button layout is almost exactly the same as before, though the orange shutter release of the H6D makes it instantly recognizable. 

Hands-on with the Hasselblad H6D

Hasselblad is quite proud of the fact that the body of the H6D is very much the same as that of the H5D, claiming that the designers got it so right last time that nothing needed to change. The advantage, of course, is that anyone upgrading will be immediately at home with the new body and, in fairness, the H5D is very comfortable to hold and to use. Metering is still in the body though, so when you switch to a waist-level finder you lose metering and the semi-automatic exposure modes.

The in-body shutter and mirror mechanisms are the same as those used in the H5D.

Hands-on with the Hasselblad H6D

The H6D comes in two options – with the 50MP back as the H6D 50c or with the 100MP back as the H6D 100c. While the obvious difference is the resolution, it is worth noting that the 50MP sensor is 43.8 x 32.9mm and the 100MP model measures 53.4 x 40mm – almost full frame for the 6 x 4.5cm format. Clearly the difference in physical size of the sensors has an impact on the crop-factor of the lens range.

While both sensors offer video recording the 100MP sensor is capable of 4K output and uses the whole sensor area for capture – which should produce some interesting shallow depth-of-field footage. The 50c back records in HD only.

The sensors also differ in their dynamic range, with the newer 100MP sensor offering 15 stops versus the 14 stops of the 50c, as well as an ISO range of 64-12800 against ISO 100-6400.

Hands-on with the Hasselblad H6D

Below the main output ports compartment is a USB 3.0 port for shooting tethered to a computer. The USB 3.0 socket is Type-C so photographers can connect quickly even in the dark (since the slot is symmetrical), and the data rate of the socket is up to 5x that of FireWire, which previous models used.

The socket can also be used to power the camera, so portable battery packs that offer USB-out sockets can be used to supplement the camera’s own battery.

Hasselblad says that it has dramatically reduced the power consumption of the camera by managing downtime better, and users should expect over 550 shots per battery and less drain when not actually shooting.

Hands-on with the Hasselblad H6D

The ports compartment offers audio input and output so sound can be recorded via an external microphone (the camera doesn’t have its own) and so audio levels can be monitored through headphones. An HDMI socket is also provided so external field monitors can be used and so video can be streamed to an external recorder. The use of an external monitor is useful when the back is attached to a technical camera. We are told that the labeling in this example doesn’t reflect how the sockets will be marked in the production models.

Hands-on with the Hasselblad H6D

The H6D offers dual card slots, with Hasselblad choosing the CFast and SD formats. The company says that the SD slot is only suitable for shooting stills, while the potential 400MB/s data rate of the CFast slot makes it ideal for shooting 4K video. As usual, the slots can be assigned to duplicate or divide tasks, so images can be stored to both simultaneously or arranged so that JPEG files go to one and raw files to the other. 

Streaming to an external recorder via the HDMI socket will only be necessary if a large amount of storage is required, as the 100c can record raw video in 4K directly to the memory card. It only records in Raw in fact, and users take the footage to the company’s Phocus software where it can be converted to the Apple ProRes format.

Considering Hasselblad went to great lengths to emphasize that video is very much a secondary feature of the H6D the company has gone to a great deal of trouble to accommodate it. Of course, the CFast slot allows longer bursts at the maximum 3.2 fps in stills mode too.

Hands-on with the Hasselblad H6D

The main menu gives users access to all the principle settings of the camera in a clear and icon-centric display. The larger icons at the bottom of the screen switch between stills and video, as well as providing access to the detailed settings, while the smaller icons take us directly to oft-used features and functions. This menu can be customized to suit the photographer’s way of working, favorite features or to the needs of a particular job.

The Hasselbad engineers’ debugging ‘Develop’ tool icon is shown here because the camera is a prototype.

Hands-on with the Hasselblad H6D

Swiping down from the top of the main menu, iPhone-style, brings us to the main shooting interface. The display shows all the principle modes for normal shooting each of which can be accessed by directly touching the icon. A row of four physical buttons below the screen help navigation and when using the touch screen isn’t practical.

Hands-on with the Hasselblad H6D

Once an item is selected a rolling tab appears that allows that function to be adjusted. Here the aperture is being controlled, but the main screen also gives us fast access to exposure modes, drive modes, exposure compensation, white balance, ISO and focus modes. When the scrolling tab is in operation selections can be made either by using a finger on the screen or via the thumb wheel on the main grip.

Hands-on with the Hasselblad H6D

The H6D uses the same Sony sensors that are already in circulation with the Pentax and Phase One cameras – as well as in the H5D 50c. Hasselblad says that although it is using the same sensors as other brands, the 50c and 100c will produce Hasselblad-unique characteristics as it applies its own calibration to the sensors.

While the Phocus software plays a large part in the way raw files appear on the computer screen the camera’s processing will have already applied its own ‘look’ to raw files between them leaving the sensor and being stored on the memory card.

A Hasselblad R&D engineer explained that it has control of fixed pattern noise, how data is dealt with in different temperatures, the way data is dealt with after different exposure durations, tonal gradients and the way color is represented. He said that this allowed Hasselblad to have a significant impact on the look and feel of the image. 

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad announces 100MP H6D-100c capable of 4K, H6D-50c 50MP option

08 Apr

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Hasselblad has added the H6D range to its medium-format lineup, offering the H6D-100c with 100MP CMOS sensor and 4K video along with the H6D-50c with 50MP CMOS sensor. The H6D system offers a new, faster processor, a 3″ 920k-dot touchscreen monitor, dual card slots, built-in Wi-Fi and USB 3.0 connectivity. Both cameras offer 1080/30p HD shooting in the H.264 format, and include mini HDMI and audio I/O ports. Hasselblad has updated its H series of lenses to support a top 1/2000sec shutter speed when used with the H6D system.

The H6D-100c includes 4K/UHD video recording in a proprietary Hasselblad Raw format, which can be ingested and converted by Phocus 3.0. The 100MP variant also provides a higher ISO range up to 12800, continuous shooting at 1.5 fps and claims 15 stops of dynamic range. With 50MP the H6D-50c claims 14 stops of dynamic range and is capable of 2.5 fps continuous shooting. 

The Hasselblad H6D-50c will cost $ 25,995/€22,900; the H6D-100c is priced at $ 32,995/€28,900.


Press release:

Hasselblad launches an all new medium format camera

75 years at the forefront of imagery, Hasselblad continues to innovate

Hasselblad began its journey when founder, Victor Hasselblad, refused to simply copy an aerial surveillance camera at the request of the Swedish government who asked him if he had the skills to produce a camera identical to one that had been captured. He famously said: ‘No, but I can make a better one’. The camera maker has once again, followed Victor’s philosophy and applied it to the award winning H medium format camera – launching the all new H6D.

Rather than an improvement on the existing medium format H Cameras, the H6D range has been completely rebuilt with new technical components and an all new electronic platform. The pioneering range retains the modularity appreciated by medium format enthusiasts along with iconic design elements and Swedish handmade quality for which Hasselblad is renowned.

The H6D range introduces the H6D-100c with CMOS sensor, a 100MP option and the H6D-50c with a 50MP CMOS sensor. A wider range of shutter speeds from 60 minutes to 1/2000th of a second, increased ISO range and a faster shooting rate along with USB 3.0 Type-C connector that delivers exceptionally fast file transfer. The H lens range is fully compatible and, with the choice of a faster shutter speed, can be further leveraged than with previous ranges.

The H6D-100c brings 4K video capability to medium format. The high-definition rear touchscreen LCD delivers a pin sharp live view experience and Wi-Fi as standard, a HDMI connector, for external monitor connectivity, completes the tool set.

Built-in dual card slots allow enhanced media capability; a CFast slot allows for high-speed capture and an SD card slot enables maximum compatibility. The all new platform is capable of handling the largest file throughput with speed and ease using optimised algorithms for matchless quality les.

Hasselblad’s image processing software, Phocus, has been enhanced with the new 3.0 version delivering additional features that allow you to apply local adjustments in the image and a new graphical interface that improves work flow and user experience.

Commenting on the launch Perry Oosting, Hasselblad CEO noted: “The launch of the H6D range is the beginning of a year of celebration for Hasselblad. It’s fitting that we have returned to our pinnacle medium format camera to showcase the innovation and passion that have been present in every one of our first 75 years. Our obsessive approach to optical quality and precision hand building in Sweden is at the heart of this camera.

We have retained the best and introduced the most relevant – delivering a medium format camera which we believe the Hasselblad user will fall in love with all over again.”

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad drops 15% on lens prices until the end of March

16 Mar

Swedish medium-format camera manufacturer Hasselblad has announced it is dropping the price of all its H series lenses until the 31st March. The discount applies to all HC and HCD lenses, and gives buyers 15% off the usual prices.

The HC and HCD ranges include fixed and zoom lenses designed to be used on the Hasselblad H cameras, including the current H5D 50c Wi-Fi but also going back to the H1 film body. The savings mean the 35-90mm F4-5.6 HCD Aspherical zoom, which is the most expensive of the range will cost $ 6936 instead of $ 8160 – a discount of $ 1224 – while the standard 80mm F2.8 HC lens drops by $ 445.50, from $ 2970 to $ 2524.50.

It is hard to tell whether the offer really will finish at the end of the month as Hasselblad has a habit of announcing short-term discounts that then become the standard price. The new CEO Perry Oosting said recently that price is definitely an issue for the company and that introducing lower costs to ownership, such as the Christmas discount on the H5D 50c Wi-Fi, brings new customers to the brand.

For more information about the company’s lenses and to find a retailer visit the Hasselblad website.

Articles: Digital Photography Review (dpreview.com)

 
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Nifty fifty: Hands-on with the Hasselblad H5D-50c Wi-Fi

11 Feb

Hasselblad H5D-50c Wi-Fi Hands-On Review
www.hasselblad.com

Following our recent field test of the Phase One 645DF+ and an accompanying IQ250 back, we thought it would be interesting to see how the same 50MP CMOS sensor is employed by another medium-format beast: the Hasselblad H5D-50c Wi-Fi. This particular Sony sensor is interesting. It may not be the highest resolution sensor in its size class, but its CMOS technology allows ISO sensitivity ratings that its CCD rivals simply can’t match. This extra sensitivity – largely due to the low noise CMOS architecture – lends immense flexibility to cameras that traditionally have been rather tied to the studio and are often only capable of location work when accompanied by a few powerful lights. The low noise sensor combined with the large surface area of the medium format sensor also lends the camera slightly more Raw dynamic range than even the best full-frame cameras, something landscape shooters are sure to appreciate.

That the majority of medium-format camera brands want to be able to offer the features that this 50MP sensor makes possible is understandable, and in fact Pentax, Phase One, Leaf and Hasselblad have all built solutions around it. Of course, having the same sensor doesn’t automatically guarantee that all of these cameras will give exactly the same results. 

In Use

Key Specification:

  • 50MP CMOS sensor (32.9 x 43.8mm)
  • ISO 100-6400
  • 3.0″ 460k-dot LCD
  • Up to 1.5 fps continuous
  • Built-in Wi-Fi
  • 153 x 131 x 205mm / 6.0 x 5.2 x 8.1in
  • 2290g / 5lb

The Hasselblad H5D-50c Wi-Fi is a medium-format DSLR camera that uses a back fitted with a 50MP sensor. The sensor measures 43.8 x 32.9mm and has a pixel array of 8272 x 6200 that outputs Raw images weighing in between 65 and 90MB. The Raw files are saved in Hasselblad’s own 3FR format that uses lossless compression. The camera is capable of simultaneous JPEG output as well – but JPEG files are only 12.7MP and measure 4128 x 3088. Think of them as the digital equivalent of a Polaroid proof print.

The H5D-50c’s CMOS sensor allows an ISO range of 100-6400 which is slightly wider and shifted towards higher sensitivities when compared to the 50-800 range of the company’s CCD offering. Color is recorded in 16-bit ‘definition’ and rendered according to Hasselblad’s Natural Color Solution color profile. The company recommends its own Phocus software for post-production work and for tethered shooting, but the files are also compatible with Adobe’s Camera Raw application – all of which are included in the purchase price of the kit.

Other primary specifications worth pointing out include a shutter speed range of 34 minutes to 1/800sec – more impressive at the longer end than the shorter – spot, center-weighted and center-spot metering across a EV1-21 range, and a single-spot AF system that works between EV1-19.

The new features of the H5D-50c Wi-Fi obviously include the integration of Wi-Fi wireless communication in the digital back. This allows the user to connect the camera to an iOS smart device so that it can be controlled remotely and images can be viewed, before and after shooting, on the screen of an iPhone or iPad. An app called Phocus runs the connection and allows a good deal of control over the camera’s settings, as well as the ability to browse images stored on the card loaded in the camera.

Live View is another important ‘new’ feature, giving photographers the chance to see through the lens via the rear screen. At the same time you can use the built-in level to check the camera is straight, and once images are captured it’s possible to preview focused areas via magnification or peaking, as well as see over- and under-exposure warnings.

This is also the first new Hasselblad for some time to accept film backs, so users can switch easily between digital and traditional media.

Handling

The body of the H5D-50c is a good deal more modern than the 1980’s Mamiya derivative that is the Phase One 645DF+ (which has since been replaced by the Phase One XF). The well-designed hand grip makes the weight of the body pleasant to hold, and the lens and back feel balanced. Although the kit – even with the small standard 80mm lens – is heavy, the designers have made a great job of reducing the strain through the way we are forced to hold the body. During my time with the camera, non-photographers consistently commented to me on how big it was, but also how comfortable it is to hold and use. Probably due to the form-factor, many people also thought it was a video camera.

Hasselblad has arranged the majority of control points around the bulky grip of the right hand. An LCD panel on the top of the grip displays options and settings with the resolution and panache of yesterday’s Casio digital watch – but without the screen size. This tiny display is the interface between the photographer and a mass of complicated functions, and while it can do the job it really isn’t ideally suited to it.

The grip is equipped to keep all of your fingers busy, with buttons on the back for the thumb, on the top for fingers and on the front for stretched out digits. It is remarkable how much can be accessed without changing the way the camera is held – including the mirror lock-up, depth-of-field preview and the True Focus button. With the HVD 90x prism head attached, as it was for the duration of this test, the photographer has access to an exposure compensation button – at a stretch – and the button for adjusting the exposure mode. All adjustments of features and functions are dealt with efficiently by a pair of small but comfortable wheels under the thumb and forefinger.

Further control is afforded by the screen on the digital back and the accompanying small, spongy buttons. While 35mm-style DSLRs can host all their features on a rear screen, this screen only really allows us to alter white balance, image format and other issues relating directly to the operations of the back. The back is attached to the body alright, and the two communicate, but the two are not fully integrated. You can’t adjust body functions via the back, so the real estate of that spacious rear screen is largely redundant when not being used to view what has just been captured.

Working with a single AF point that is fixed in the middle of the frame is par for the course for a lot of medium-format shooters, but hardly ideal. Although the system is reasonably quick I think it is fair to say that autofocus isn’t one of the camera’s strongest points – as indeed it isn’t in the Phase One 645DF+. When tripod-mounted, you’re obviously better off focusing manually using the magnified view in Live View, but when working handheld, AF is much improved by the addition of Hasselblad’s True Focus system.

True Focus makes a real difference if you’re a ‘focus lock and recompose’ kind of a photographer. After locking AF and recomposing your scene, the camera measures the angle that the camera has been shifted by, and adjusts the focus position accordingly to compensate for the fractionally greater subject to imaging plane distance. It is very clever, and works very well most of the time.

As with other large-bodied medium-format cameras, some caution needs to be exercised when working with the H5D hand-held. No matter how comfortable the grip and how well suited the camera seems to off-tripod operation, the slap of the mirror is a significant hazard to image sharpness, especially at shutter speeds below 1/250sec.

Image quality

I think most experienced medium-format photographers will be inclined to forgive some handling irritations for the sake of the image quality (they’re probably used to doing exactly that). And for me, the detail and dynamic range of the successful frames I shot with the H5D-50c worked like some memory-obliterating drug, making me forget about how awkward the camera can – sometimes – be to use. 

Unsharpened Sharpened

Images from this camera look really quite soft in their Raw state, which alarmed me at first. They need a good deal of sharpening applied. However, when used at low ISO settings and at an optimal aperture, the amount of detail captured is fabulous.

Hasselblad seems to have set the processing in Phocus to prioritize noise reduction over detail, so images are less noisy than those shot on the Phase One IQ250 back and opened in Capture One Pro – but they need a good deal more sharpening to bring out textures in the subject matter. When the same images are opened in Adobe Camera Raw the amount of noise from the two backs is much more comparable. 

Dynamic range is extensive, and the camera is capable of capturing a wider range of tones than the best full-frame DSLRs. As is the case generally with digital capture, it is easier to lift shadows than to recover blown highlights: once pixels saturate and clip, there’s no information to recover. Modern CMOS sensors like this one can retain a truly astonishing amount of detail in shadow areas, with little of the noise and / or banding penalty that we might have expected in previous-generation CCD sensors. This low noise CMOS architecture combined with the massive amount of light the large medium format sensor can collect means photographers can deal with high contrast scenes by exposing for highlights and tone-mapping shadows in post.

Unfortunately, exposing in this manner isn’t helped by the camera’s unsophisticated metering system, nor the fact that the rear screen is not a very reliable visual gauge of what has been captured – other than when the histogram display is showing. There is a clipping display option, but it is more a reflection of what will be lost in the JPEG images rather than what will be unrecoverable in the Raw files. 

With HCD 28mm ISO 100, f/14, 0.3sec. Processed in ACR with -38 highlights, +100 blacks, no shadow correction. Processed in ACR with -38 highlights, +100 blacks, +90 shadow correction.

I found Hasselblad’s color quite difficult to get used to, and in some cases it took a while to make it work. I suppose it is hardly surprising that color, dynamic range and sharpness are easier to deal with in the company’s Phocus software than they are in Adobe Camera Raw, but even so there were occasions I struggled to get images to look the way I remembered seeing the original scene.

Summing up

This is the third medium-format camera I have tested in recent months so it is almost impossible not to compare the Hasselblad H5D-50c Wi-Fi in some ways to the Phase One 645DF+ and the Leica S Type 007. Although different in handling and specification, the Hasselblad H5D-50c Wi-Fi is generally quite similar to the Phase One camera; as it is based on a older body, uses the same sensor, has Wi-Fi and Live View – but both seem very clunky when compared to the slick operation of the Leica. The Hasselblad mirror is less violent than the Phase One unit, and the body handling is overall more comfortable and better thought-out, but the integration of the digital back is less complete.

I appreciate being able to use flash at all shutter speeds, but found it hard to accept that my fastest shutter speed under any type of light was a very restricted 1/800sec. To me, that is a serious short-coming.

While obviously the quality of the images a camera produces is of the upmost importance, then surely the comfort of the photographer should take more precedence than it does with this H5D body. Most medium-format bodies are actually fairly old fashioned, and the H5D is a prime example. The company may have added some new features to jazz it up, but in my opinion, the whole system could do with a refresh.

‘The image quality it produces is really excellent,
but there are so many other things the H5D-50c Wi-Fi could do better.’

Perry Oosting, the Hasselblad CEO, hinted in an interview with us that things are about to change and modernize at Hasselblad, and that the core products would be first on the list. I hope that means we will see something more suited to these modern times than this very able but imperfect machine. As I have said, the image quality it produces is really excellent, but there are so many other things the camera could do better.

We like: 

  • Fabulous image quality
  • Great handling
  • Flash sync at all speeds

We don’t like: 

  • Body and back not fully integrated
  • Top shutter speed is too slow
  • Accuracy of rear screen preview

Real-world Samples

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Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad gives away a camera each to the winners of its Masters competition

17 Jan

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Medium format equipment manufacturer Hasselblad has announced the winners of its Masters competition, and has awarded the winners of each category a high end medium format camera. The company does not specify which cameras will constitute the prizes, but they will be presented at a ceremony during September’s Photokina show in Germany, at which the company is speculated to be launching major new products. 

The competition winners will have their work featured in the Hasselblad Masters book, and will be able to use the title Hasselblad Master for ever. 

This year’s theme was ‘Inspiration’, which Hasselblad says was chosen to commemorate the 75th anniversary of the company’s founding. There were ten categories to enter, and the competition was open to ‘all photographers who have been active professionals for more than three years and who are using digital cameras of at least 16 Megapixel, or film cameras, regardless of brand and format.’ The ‘Project 21’ category was open only to those under the age of 21. 

The judging panel was made up of 23 professional photographers and editors, including some past competition winners. 

For more information see the Hasselblad website. 


Press release:

Hasselblad has announced the ten winners of its Masters Awards 2016 – widely acclaimed as one of the world’s most prestigious professional photography competitions. The winners were selected by a combination of a public vote and a professional Masters Jury – comprising internationally renowned photographers and imaging experts.

For the first time in Hasselblad Masters Awards history each winning photographer not only gains ‘Master’ status but also a brand new Hasselblad medium format camera.

Winners will receive their awards, cameras and trophies at a special photokina 2016 ceremony in Cologne this September.

The Hasselblad Masters Awards 2016 winners:

  • Swee Oh (USA) Architecture
  • Roy Rossovich (Sweden) Fashion/Beauty
  • Katerina Belkina (Germany) Fine art
  • Lars Van De Goor (Netherlands) Landscape
  • Natalia Evelyn Bencicova (Slovakia) Portrait
  • Georgio Cravero (Italy) Product
  • Jake Reeder (Australia) Project//21
  • Ali Rajabi (Iran) Street/Urban
  • John Paul Evans (UK) Wedding
  • David Peskens (Netherlands) Wildlife

Perry Oosting, Hasselblad CEO: “The Masters Awards have always been the ultimate showcase to capture talent that flourishes across the globe. Our 2016 Masters has again demonstrated the outstanding skills out there across the entire spectrum of photo-disciplines”.

Judges scrutinised thousands of supreme quality images from professional veterans to aspiring young photographers determined to make their mark.

Masters Jury member Jonathan Beer said: “Picking my favourites from the 2016 finalists was immensely tough. Some categories had obvious stand-out entries but others were much closer to call. Exciting creativity backed-up with technical excellence was what I was looking for.

He added: “The Hasselblad Masters has always been one of the most prestigious competitions in the industry. The winners can take pride in and benefit from the coveted title ‘Hasselblad Master’ for the rest of their careers. I cannot wait to see what the winners create for the 2016 Masters Book.”

* The ten winners will be tasked to create a new and unique set of images embracing the theme ‘Inspire’ (coinciding with Hasselblad’s 75th anniversary) for the latest edition of the Hasselblad Masters Commemorative Book.

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad drops price of H5D-50c by 40% for holiday period

23 Dec

Hasselblad has introduced a seasonal offer that sees the price of its flagship H5D-50c and H5D-50c Wi-Fi cameras reduced by over 40% for what it describes as a ‘limited time only’. The offer means the camera is available for €12,500/£11,750 for the standard model, and €12,900/$ 14,500/£12,100 for the Wi-Fi model. The Hasselblad H5D 50c Wi-Fi usually retails for €28,500/£18,350. The offer varies slightly from region to region, as do the models that are included in the deal, but all the deals are for body + back combinations, so lenses will have to be purchased separately. 

While the Hasselblads are still a good deal more expensive than Pentax’s 645Z model, the offer makes the H5D-50c much more accessible to professional photographers, and indeed slightly cheaper than Leica’s S Typ 007 and much cheaper than the Phase One XF with the IQ350 back that contains the same sensor. 

Hasselblad has made a habit of dramatic price reductions in recent years, including similar offers at the same time in 2014 and also in May 2012. The Swedish maker could be reacting to pressure from growing pixel counts in the full frame sector as well as trying to stimulate competition with its main rival Phase One. Either way, if you were mulling over a H5D-50c now might be a good time. 

For more information see the Hasselblad website.


Press release: 

The festive season has come early for image quality obsessed photographers looking to step up to the ultimate in medium format capture.

In what is being described as ‘the camera promotion offer of the decade’ we have a new price tag for the award-winning H5D-50c camera. It is now available at just €12,500 (and with Wi-Fi at €12,900) – a discount of more than 40% on recommended retail prices.

This offer provides a unique window of opportunity for high-end professional photographers looking to build their businesses and provide their clients with imagery of the very highest order – at an utterly compelling purchase price. We have always said that bigger pixels are better. Now there has never been a better time to invest in world-beating Hasselblad medium format technology.

The ‘absolutely no compromise’ H5D-50c, which has just walked away with the ‘Best technical achievement in a medium format camera’ accolade at the prestigious Lucie Technical Awards in New York City, was the world’s first integrated 50MP medium format camera to use the groundbreaking CMOS sensor technology – enabling astonishing image clarity even in very low-light conditions.

This pioneering camera provides file sizes up to 154MB; ISO up to 6400, plus the widest range of shutter speeds from 34 minutes to 1/800 second.

The superbly engineered H5D-50c can handle even the highest contrast shooting situations thanks to its increased dynamic range of 14 f-stops – providing users with matchless detail and tonality in shadows and highlight areas.

The promotion is available for a limited time only so please contact your nearest dealer as soon as you can.

Please note that trade-in’s are not accepted with this promotion.

Prices exclude VAT.

Articles: Digital Photography Review (dpreview.com)

 
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Drone maker DJI takes ‘strategic minority’ stake in Hasselblad to gain camera technology

05 Nov

Medium format and aerial camera maker Hasselblad has sold a minority stake to the Chinese drone giant SZ DJI Technology Co Ltd, in what the two companies describe as a ‘corporate partnership’. The exact size of the stake has not been revealed, but both sides are keen to point out that there will be no merging of the businesses and from an external viewpoint nothing will change. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Interview: Hasselblad to re-visit core values and aim for a wider market, says CEO Perry Oosting

25 Jun

At Photokina 2012, it felt as though Hasselblad was having a very public identity crisis. The company’s foray into new product categories, via a relationship with Sony and an Italian design house, was not universally well received. We spoke with Hasselblad’s new CEO, Perry Oosting, who assures us that the company will concentrate on re-connecting with the core values of the brand. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad returns to roots with new aerial camera series, this time with no moving parts

05 Jun

Hasselblad has announced a new aerial camera that it says provides the ‘ultimate’ in image quality for aerial photographers. The camera, the Hasselblad A5D, has no moving parts and as such avoids unintentional internal mechanical movements that aircraft vibrations can cause. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Fotodiox pays ‘homage’ to Hasselblad Stellar with wooden grip for Sony RX100 series

10 Apr

Accessories brand Fotodiox has introduced a cherry wood hand grip for the Sony Cyber-shot RX100 III that it says is ‘inspired’ by the Hasselblad Stellar special edition cameras first launched in 2013. At $ 59.95 it makes a somewhat more affordable solution, even when you add the price of the camera, than the $ 1650 Hasselblad wanted for last year’s Stellar II. Read more

Articles: Digital Photography Review (dpreview.com)

 
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