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Posts Tagged ‘Hasselblad’

Hasselblad True Zoom Moto Mod hands-on preview

03 Sep

At IFA in Berlin, Lenovo has revealed its latest Moto Mod detachable smartphone accessory module: The Hasselblad True Zoom. It’s a camera module with a 10x zoom lens, physical shutter button, zoom lever and a Xenon flash. Like previous Moto Mods it attaches directly to a compatible phone – currently the Moto Z, Moto Z Force and also brand new Moto Z Play will work – magnetically and via a series of contacts on the back of the device. It offers the following specifications:

  • 12MP 1/2.3″ CMOS sensor with 1.55 um pixel size
  • 25-250mm equivalent 10x zoom lens
  • 12MP
  • F3.5-6.5 aperture
  • ISO 100 to 3200
  • 1080p video 
  • 2 built-in microphones 
  • Physical two-stage shutter button and zoom lever
  • Xenon flash
  • 145g
  • Available globally in September for $ 299/€299

We have had the chance to test a pre-production unit, attached to a Lenovo Moto Z Force, as well as with the new Z Play, for a few days. Read on to find out how we got on.

Operations and ergonomics

The docking process is extremely simple and quick. The Hasselblad True Zoom is literally ‘sucked’ in place on the back on the smartphone by magnetic force and usable instantly, without the need to restart the device. The process is much quicker and easier than, for example, attaching the LG G5 camera grip, which requires removal of the battery and a restart. It’s also easier than pairing the Sony QX or Kodak Wi-Fi camera modules. 

Both smartphone and camera module come with electronic connection pins. Once the two devices get close the camera clips into place by magnetic force.

The module body is made from a solid-feeling plastic material and the rubberized grip makes it comfortable to hold. In terms of overall dimensions, weight and ergonomics the Moto Z Force with the attached True Zoom module feels not too dissimilar to the Samsung Galaxy Camera models, but gives you the option to remove the module when it’s not needed. The physical shutter button supports half-pressing for locking exposure and AF and, like the zoom rocker, works just like on a compact camera. There is no noticeable lag, and overall operation is very responsive.  

With its rubberized grip the True Zoom feels comfortable and secure to hold. With an attached smartphone the combo feels similar to the Samsung Galaxy Camera series.

By default the True Zoom works with the standard Moto camera app, which makes things nice and easy for the user, as no adaption to a new user interface is required. More advanced users will appreciate the full manual control over shooting parameters in Manual Mode and the ability to save Raw files with the JPEG images. The final version of the app will come with a range of True Zoom-specific Hasselblad image modes, but those had not been implemented yet on our pre-production test device.

In the settings you select DNG Raw format. The final version of the True Zoom will come with a range of Hasselblad image modes.

You can also use the True Zoom module for capturing images straight from Instagram and similar apps but it appears that at this point manual control and Raw capture are not available in third-party camera apps that focus on photographic control, such as Manual camera or Camera FV-5.

Image Output

The 10x optical zoom is one of the True Zoom’s most obvious advantages over a smartphone camera and covers pretty much all focal lengths needed on a typical vacation or trip. The optical image stabilization works very efficiently and keeps things steady at longer focal lengths. On our pre-production unit sharpness does vary a bit across the zoom range though – at some settings there is noticeable softness around the edges. 

Wide angle, 25mm equivalent, ISO 100, 1/2000 sec

Tele, 250mm equivalent, ISO 100, 1/320 sec

In good light the True Zoom produces good exposure and consumer-friendly vibrant colors but in terms of pixel-level detail it does not offer any noticeable advantage over most built-in smartphone cameras. Images show the same smearing of finer low-contrast detail, highlight clipping and luminance noise levels at base ISO that you would expect from a smartphone camera. 

 ISO 100, 1/800 sec
 ISO 100, 1/500 sec

In lower light the True Zoom images are again on a similar level to built-in smartphone cameras. Image detail starts suffering as you go up the ISO scale and both luminance and chroma noise are becoming more noticeable. Partly this is caused by the comparatively slower apertures of the lens, especially at the longer end of the zoom range. Thanks to the efficient OIS camera shake is hardly an issue, even at longer focal lengths, but in Auto mode slow shutter speeds in low light can lead to motion blur on moving subjects. Thankfully shutter speeds can be manually increased, as long as you’re happy to shoot at higher ISOs.

ISO 560, 1/30 sec
ISO 2500, 1/100 sec, manual exposure mode

The Xenon flash is another big advantage of the True Zoom module. It’s much more powerful than the LED flashes of smartphone cameras and allows for the illumination of subjects farther away from the lens, such as groups of people, and even some of the background. In our testing, exposure was good and we did not see any red-eye effect. In flash mode the camera also keeps the ISO low which makes for decent detail. 

 ISO 200, 1/30 sec, flash

The True Zoom also shoots 1080p video at 30 frames per second. Image quality is again on smartphone level but the module’s big bonus is the zoom which, thanks to the very efficient OIS, allows for getting closer to your subject, even when recording handheld. The low light video below shot with the zoom set to approximately 150mm equivalent.

Studio test scene comparison

Below you can see how the Hasselblad True Zoom performs capturing our standard studio test scene, next to the Moto Z Play’s built-in camera for comparison. 

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Conclusion

The Hasselblad True Zoom is the best smartphone camera add-on I have used so far. Attaching it to the phone is super-easy and quick. When it’s not needed, it is swiftly removed and stored away. It feels nice in the hand and the controls work well. The zoom range is very useful and offers a big advantage over the fixed wide-angle lenses in smartphone cameras. The Xenon flash is much more powerful than a smartphone LED and helps keep the ISO down.

Those looking for premium-compact or even DSLR-like image quality will be disappointed, though. Looking at the True Zoom’s sensor specification, it is no surprise that pixel-level detail and dynamic range are on very similar levels to built-in smartphone cameras. In terms of image quality, the optical zoom, robust image stabilization and Xenon flash are the module’s real advantages.

Currently, the most obvious disadvantage is the fact that you can only use the Hasselblad True Zoom with a compatible smartphone. That said, the Lenovo Moto Z models are attractive devices in their own right and make a nice package with the module. I enjoyed using the True Zoom on a recent short vacation and, as a photographer, I really hope the module will be an economic success for Lenovo and its subdivision Motorola. This would mean that we’d be likely to see more models in this series. A ‘Pro’ version with shorter zoom range but larger sensor, and maybe a physical control dial, sounds like music to our ears.

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Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad X1D-50c shipments delayed until September 15

31 Aug

Shipment of the Hasselblad X1D-50C has been delayed for a couple of weeks, according to a listing on B&H Photo. The retailer’s product page now shows a shipment start date of September 15, two weeks later than the previously given August 30 date.

Hasselblad’s 100MP H6D has also missed its target ship date, though by a much greater margin: announced in April, it’s currently listed as unavailable at B&H. Hasselblad announced a trade-up deal for those waiting for the H6D-100c; customers can purchase a 50MP H6D-50c and only pay the difference to trade up for the 100MP back when the H6D-100c becomes available. Earthquake damage to Sony Japan’s sensor facilities has been cited as the root cause of that delay.

Via: Mirrorless Rumors

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad rumored to be working on 10x zoom camera module for Moto Z phones

05 Aug

The Lenovo Moto Z and Moto Z Force smartphones have a unique feature: they accept accessory modules, so-called Moto Mods, which attach to their back plates magnetically and via 16 connection pins. At launch, Lenovo showed the InstaShare projector, a JBL Soundboost 6 Watt speaker and a 2220 mAh battery pack, but unfortunately the previously rumored camera module did not materialize. 

However, now hellomotoHK found information on the Chinese microblogging site Weibo that might indicate that Hasselblad is working on a Moto Z camera module with, a 10x zoom lens, physical shutter button and zoom lever, Xenon flash and Raw capability. Unfortunately, no information on sensor size and resolution has been provided. 

With Raw capture, optical image stabilization and 13 and 21MP sensors respectively the Moto Z and Z Force are well-equipped in the camera department, but a 10x zoom lens with a potentially larger sensor than in the smartphone camera modules would definitely expand the creative potential of the devices. It’s impossible to know how much truth is in this rumor, especially given that the image is just a rendering, but we certainly hope Hasselblad and Lenovo will let us know soon.

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad and DJI announce 50MP medium-format drone kit

13 Jul

The first product of the collaboration between Chinese drone maker DJI and Swedish medium-format camera manufacturer Hasselblad will be a long range drone fitted with the same 50MP CMOS sensor that is used in a number of current medium-format cameras, including the new X1D mirrorless camera.

What the companies are calling a ‘fully integrated aerial photography platform’ will combine DJI’s industrial Matrice 600 drone with Hasselblad’s recent A5D aerial camera. The camera, which has no moving parts of its own, will come with an adapted HC 50mm F3.5 lens that has its focus set to infinity. When used with the 50c sensor the lens offers a view similar to that which we would expect from a 42mm lens on a 35mm system camera.

DJI’s M600 can carry a maximum of 6kg/13.2lb which the company says means it can carry the Hasselblad A5D and a Ronin-MX gimbal ‘with ease’ – together the camera, lens and gimbal will weigh just over 4kg/8.95lb.

As both products are already on sale the bundle deal is available now priced $ 25,999/€24,400/¥189,999 (Chinese yuan) – all before tax. The UK price has yet to be announced. For more information see the Hasselblad and the DJI websites – below are a couple of official samples from Hasselblad.

ISO 100, F6.3, 1/500sec
ISO 100, F4.5, 1/800sec

Press release:

DJI and Hasselblad introduce first joint aerial photography package

First fully integrated aerial photography platform combines DJI’s M600 with Hasselblad’s A5D.

DJI and Hasselblad today announced a fully integrated high-end aerial camera-platform bundle made up of Hasselblad’s aerial medium format camera A5D and DJI’s professional flying platform M600.

The A5D-M600 bundle is the first joint product following DJI’s recent investment in Hasselblad. The combination of the M600 and the A5D provides users with today’s most advanced aerial optics and sensors integrated with one of the world’s most reliable aerial platforms. In addition, the two companies are looking at additional joint products for the future.

‘Combining best-in-class aerial optics with the world’s most powerful aerial platform is a natural development for DJI and Hasselblad. We are delighted to provide this unique bundle to professional photographers, surveyors and mappers’, said Perry Oosting, CEO of Hasselblad.’

DJI’s M600 is designed for maximum performance and smart flight safety. The M600 is fully compatible with DJI’s advanced gimbal system the Ronin-MX. It comes fully equipped with 6 intelligent batteries, A3 flight controller, Lightbridge 2 Professional HD transmission system, a dust-proof propulsion system and powerful app control.

Hasselblad’s A5D camera combines the world’s best optics and sensors with a modern, compact design. The sensors are almost twice the size of those used in today’s best 35 mm DSLR cameras and the A5D lens comes in 50 mm.

Hasselblad’s Natural Colour Solution (HNCS) comes standard and helps optimize difficult color gradations straight out of the box. The A5D has a strong seal on the camera body and sensor unit preventing dust in the optical system.

Articles: Digital Photography Review (dpreview.com)

 
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All about the details: Hasselblad X1D pre-production samples

07 Jul

At a recent Hasselblad event in London I got some time with the new 50MP Hasselblad X1D mirrorless camera. The bodies are still very much at the pre-production stage, and many of the proposed features that will be available when the camera goes on sale have still to be implemented.

The unit I used didn’t have touch AF activated, so focusing had to be done with the central AF point or manually, and the Nikon-based flash system was not installed. Hasselblad also made it very clear that the AF speed experienced with this camera did not represent what the production models would manage, and that the image quality is still far from finished. The company has however agreed to let us publish some sample shots to allow readers to get an idea of the sort of resolution and colors the camera can achieve.

I shot Raw and JPEG files and processed them through both Adobe Camera Raw and Hasselblad’s own Phocus software. The difference in color, brightness and general quality is quite different between the two applications, and the JPEGs shown here are from Raw files processed in Phocus. The images have been approved by Hasselblad for publication, but they stress that the minor faults found will not be present in images from the production models. Of the twelve images I sent for approval only one was rejected.

As focusing on off-center subjects meant using the central AF point, locking the focus and recomposing, you’ll note that some images have the focus on the farther eye rather than the closer, but I’ve left these in as they still demonstrate other elements of the image quality. In other shots I focused manually and found that the 2.36-million-dot EVF is of excellent assistance and makes finding focus quite easy.

The camera has a large grip but it feels very secure in the hand, and the whole system is comfortable to hold and to use either to the eye or at arm’s length using the live view screen. The operating system will take a while for DSLR owners to get used to, but it matches the system used on the H6D so current Hasselblad customers will feel at home straight away.

I used the Hassleblad XCD 90mm F3.2 lens that delivers an angle of view we’d associate with a 71mm on a 35mm camera system. Shots taken at ISO 200 were lit with broncolor flash heads, and the ISO 400 and 1600 images were exposed with window light and a little tungsten fill.


Editor’s Note: Images have been sharpened to taste in Phocus software. That said, the fact that such high levels of sharpness can be attained with very little image noise cost is a testament to the light-gathering capability of larger, particularly Medium Format, sensors. 

Articles: Digital Photography Review (dpreview.com)

 
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Mirrorless is ‘probably’ the future: an interview with Hasselblad Product Manager Ove Bengtson

27 Jun

It is quite extraordinary for Hasselblad to produce a mirrorless camera like the X1D for a number of reasons. Firstly is the obvious: it has predominantly produced cameras with very large mirrors since its first consumer camera in 1948 – the 1600F. Second, mirrorless cameras with touch screens and electronic view finders are very modern, and we may not all think of Hasselblad as a manufacturer of entirely up-to-date electronic products.

In the X1D we are looking at a medium-format sensor in a body that can hide behind a standard high-enthusiast 35mm-style DSLR. Okay, so plenty of people will point out that it isn’t ‘full frame’ 645 (the smallest of the 120 film formats), but it’s very similar to 127 film which was considered medium format by the ISO organization. More to the point, it’s much bigger than the ‘full frame’ 35mm format and is essentially the same size as the sensors used in Leica’s S series, the Pentax 645Z, Phase One IQ3 50MP and Hasselblad’s own H6D-50c.

I guess this kind of breakthrough is one we’d expect to come from what we might consider a high-tech company, not a business that has traditionally created a relatively low volume of very high-priced and principally mechanical professional tools.

Of course Hasselblad marked a technological turn around when it introduced the H6D with its new electronic platform, but this new X series camera takes what the H6D did a few steps further. Shortly after the announcement of the X1D in Gothenburg I got some time with Hasselblad product manager Ove Bengtson to discuss some of the technical challenges that had to be overcome to create the X1D and to find out some more detail about how the product will work when it comes to market.

‘…designing a mirrorless system is relatively easy compared to our usual H cameras’

‘The X1D took only between 18 and 20 months to develop from the final concept to where we are today,’ says Ove Bengtson. ‘As it uses the same 50-million-pixel Sony IMX161 sensor, the same electronic platform and same processor as the H6D-50c most of the work was already done – designing a mirrorless system is relatively easy compared to our usual H cameras as there are no moving parts. We started discussing the idea in November 2013 but were still talking about it a year later before we decided to go ahead. The work that we had already done in the development of the H6D saved us a lot of time in research for the X1D.’

As mirrorless cameras are so much easier to make and offer so much more flexibility I wonder if mirrorless is the future for Hasselblad. ‘Yes, it probably is, but not for a while. Mirrorless systems can be smaller and lighter, and because they have no internal movement they are more durable and they create less vibration so there is less to disturb image quality. Electronic viewfinders will need to get better though and the AF systems will need to improve to catch up with phase detection systems.’ 

‘We really do want phase detection but we’ll have to wait for the sensor manufacturer.’

‘It is a great benefit to be able to have AF points all over the screen, as in our H system we are really restricted to the centre of the frame, but phase detection wasn’t even an option for the X1D. We discussed having phase detection AF points built into the sensor, but Sony was already too far down the road with the sensor development at that stage. We really do want phase detection but we’ll have to wait for the sensor manufacturer.

So, while mirrorless has many advantages over mirrored systems there are still just as many reasons to use the H system. The H system has better AF in low light, and a lot of photographers prefer an optical viewfinder. The H system is also modular so you can change the backs and use a waistlevel viewfinder – not to mention a choice of 12 lenses including technical lenses – so it is still a very different experience.’

To allow X1D users access to the existing range of H system lenses Hasselblad will introduce what it describes as a ‘simple adapter’, but in the announcement there wasn’t much more detail than that. ‘Yes, this adapter will allow autofocus to operate with most of the H lenses, but they weren’t designed to work with contrast detection systems. Consequently users will need to update the firmware in their lenses to allow them to work properly. Not all lenses have firmware that can be upgraded as early H lenses in 2002 were fixed, but all more recent lenses will be able to be used.’

‘It is still early days for this camera but when it comes to market it will have touch AF…’

The cameras on display at the announcement event had touch screen controls for working the menus and for making feature selections, but they didn’t allow touch AF controls. ‘It is still early days for this camera but when it comes to market it will have touch AF and the AF points will be spread across the screen. You will press the AF/MF button and an AF point display will appear on the screen and then you can select the point you want to use.’

The X1D’s touch-driven interface. The menu screens and displays are controlled via a series of swiping motions, much as we are used to in smartphones.

Ove said that the company hadn’t directly considered allowing the rear screen to be used as a touch pad while the EVF is in use, but that it would probably be a question of firmware and that they would consider it. ‘The touch experience for the user has been a major consideration for us, and we want the touch sensitivity to be the best there is. Users will all have smart phones and we couldn’t allow the screen of the X1D to present an experience that isn’t as good as people will be used to.’

We also talked about the company’s integration of the Nikon flash system and what the reasons were for not developing a system of their own. ‘We don’t want to have to develop our own flash system, as we’d prefer to concentrate our resources on making cameras and lenses. Any system needs a range of flash units as customers want a choice, so it makes much more sense to work with an existing system that already has that range and choice. When we only had the V system we partnered with Sunpak, and in more recent years we worked with Metz, but Metz discontinued the gun as they didn’t sell enough. Nikon agreed to work with us and we are very happy that they offer excellent flash units that will work well with our X1D.’

‘We have to produce the best that we can and allowing reduced quality just isn’t an option’

The XCD lenses that Hasselblad has developed to go with the X1D use leaf shutters and offer a top shutter speed of 1/2000sec. Leaf shutter systems allow much faster flash synchronization than focal plane shutter systems and, as is the case with the H6D, the X1D can work with full power flash at that shortest shutter opening. ‘In this camera and in the H6D we use a dual shutter system to achieve the top 1/2000sec flash sync speed,’ explains Ove.

‘The new XCD lenses are designed and built to the same specification standards that we use for the H series lenses. We have to produce the best that we can and allowing reduced quality just isn’t an option. In fact these have a short back focus which makes it easier to design them to really excellent standards. The lenses are designed by us and manufactured by Nittoh who have made many great lenses in the past, including the lenses for the X-Pan. These XCD lenses have no crosstalk and the angle of the light as it approaches the sensor is well within the limits. You’ll notice that the exit pupil of the wide angle particularly is set well inside the barrel.’

‘Right now… we have no zooms on the roadmap’

‘To start with we will concentrate on fixed focal length lenses as we can make these small in line with the compact concept of the camera. I expect there will be some demand for zooms but we will wait and see what that demand is and then respond to it. Right now though, we have no zooms on the roadmap. Personally I think they will have to be too big, and I want us to concentrate on the best performance and the highest resolution possible.’

Speaking to Ove and other technicians at the event it is obvious that Hasselblad has built this system around the specific physical dimensions of the 43.8×32.9mm sensor. If there will be a 100MP version of the X camera it will not be one using the current Sony offering that measures 53.4x40mm. ‘The camera isn’t designed to take a larger sensor,’ I was told, ‘and the XCD lenses don’t have the covering circle to work with it. We designed the camera to be small and portable, and a part of that equation is the size of the sensor. If we work with a larger sensor it means we need a bigger body and bigger lenses, and that would defeat the principles of what the X1D is about.’

No one would be drawn on how many lenses the company expects to have in the XDC range in five years’ time, but it is clear there will be more and that they will start coming shortly. The 30mm will be formally announced at Photokina and I think it reasonable to assume there will be hints of other focal lengths at the time, even if the announcements aren’t formal.

The X1D really does mark quite a departure for Hasselblad and a step towards a larger market (though still some way from the mass market) that will allow the company to broaden its user base. The step too though is as much about demonstrating it is a modern company now that can make modern products. It has also drawn an unmistakable line under that period of its life when it rebadged and allowed other brands to have too much of a hand in its manufacturing.

Things are looking up; Hasselblad seems to be back on track, innovating once more and in many ways getting ahead of the game. The X1D is certainly the coolest, most flexible, portable and accessible digital medium format almost on the market.

Articles: Digital Photography Review (dpreview.com)

 
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Hands-on with Hasselblad X1D

23 Jun

Hands-on with Hasselblad X1D

One of the most remarkable things about the Hasselblad X1D is its size. It is smaller than the average DSLR and only just as big as the larger Micro Four Thirds camera bodies – which is quite something for a medium format camera. The general design is sleek and the echoes of Hasselblad’s V system are clear in the square face around the lens mount.

Hands-on with Hasselblad X1D

Obviously the star of the show is the 50-million-pixel CMOS sensor. It is the same 43.8×32.9mm sensor that is used in the 50c backs for the H6D, as well as the Pentax 645Z and Phase One’s IQ3 50 backs. In this body it looks gigantic and it really fills the whole of the area behind the mount. Hasselblad says that nothing has been done to the sensor physically, but that internal processing has allowed the top ISO setting to be increased to 25,600.

Hands-on with Hasselblad X1D

The back of the camera is pretty minimalist – the buttons have been kept quite small and they’re arranged down the side of the screen. The EVF boasts XGA resolution and feels large, crisp and detailed – even in the artificially-lit conference room in which these photographs were taken. 

Hands-on with Hasselblad X1D

Hasselblad has adorned the X1D with the same orange shutter release button that the H6D has, which helps to link the two products together. It seems a little jazzy for a medium format product, but the relationship between the X1D and the modular H6D is significant as they share a working platform, a sensor (in the 50c at least) and a similar user interface.

Hands-on with Hasselblad X1D

This main menu screen is just like that used in the H6D. Users can customise the features displayed by pressing the ‘add’ icon and then choosing a function from the menu to keep on the home screen. This is useful not only for setting your general personal preferences, but also for prioritising certain functions and features to suit the nature of a particular job.

Hands-on with Hasselblad X1D

Touching an item on the display creates a scrolling drop-down menu that can be navigated either by touching the value you want or by using the physical dials to scroll the options. Activating the main mode dial brings up an icon of the dial so you don’t have to look at the top of the camera. That would just be lazy if you are shooting using the back screen, but it’s very convenient when your eye is to the finder.

Hands-on with Hasselblad X1D

The main mode dial rests in a recessed position. When you want to make an adjustment, a press on the dial makes it pop out of the body so that it can be rotated. It perhaps doesn’t pop out quite far enough as it can be a little tricky to get a grip of. The main on/off button sits behind the mode dial.

If there is one message that Hasselblad really wants to get across, it is that this camera is hand-made in Sweden. Equally, Hasselblad representatives with whom we spoke were at pains to stress that the X1D was designed and manufactured in-house and that Fujifilm isn’t involved in any way.

Hands-on with Hasselblad X1D

Interestingly, Hasselblad has chosen to use a Nikon compatible hotshoe on the X1D, so users have a collection of Nikon branded units to couple with the camera as well as Nikon ‘fit’ models from the independent manufacturers. Metz used to be the company’s flash partner.

As with the Hasselblad H6D, the X1D has a top flash sync speed of 1/2000sec. The lenses have shutters in them, so every shutter speed offered by the camera can be used with flash without the loss of power that typically comes with high speed flash sync modes.

Hands-on with Hasselblad X1D

The base plate is pretty plain apart from a tripod socket and the lever for the battery release. Although the lens (the 45mm f/3.5 in this case) has a thick barrel, it doesn’t extend beyond the base so the camera can sit flat on a table top with the lens fitted.

There is no sign of connections for a battery grip, but we suppose that would defeat the object of having a small system.

Hands-on with Hasselblad X1D

Hasselblad has used a 3200mAh lithium ion cell, but the company couldn’t say how many shots we should expect from a single charge yet as the power saving modes and consumption controls haven’t been finalised in these early bodies.

Hands-on with Hasselblad X1D

Dual flaps on the left hand side of the camera open to reveal twin SD card slots. It offers a microphone socket and a second socket for audio monitoring as well as Mini HDMI and USB 3 for tethered shooting and image download.

The flaps are protected with O rings to ensure the ports are splash proof, and the whole camera is sealed against weather and dust.

Hands-on with Hasselblad X1D

The main rear screen looks big in comparison to the camera body, but it’s only the standard 3in size. It is clear and responsive – though the firmware is still very early on the bodies I got to try.
The shooting display screen is clear and designed in large print – and each item can be activated for adjustment by touching the display.

The menu screens and displays are controlled via a series of swiping motions, much as we are used to in smartphones. While the live view display is active, as shown here, a swipe down from the top of the screen pulls down the information display that also delivers direct and quick access to exposure controls. It all feels pretty slick and well thought out.

Hands-on with Hasselblad X1D

A new range of lenses called XCD has been announced to go with this new body. They are hardly small, but they are a good deal smaller than the company’s H series lenses and considering the decent maximum apertures they’re not too thick across the diameter. In the 45mm (shown here) the rear element is set back into the lens quite a long way to make up for the short distance between the lens mount and the sensor.

While two new lenses have been announced so far – the 45mm f/3.5 and the 90mm f/3.2 – the company informally announced a 30mm that will be shown in September at Photokina, in Cologne Germany.

Articles: Digital Photography Review (dpreview.com)

 
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Medium-format mirrorless: Hasselblad unveils X1D

22 Jun

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Hasselblad is making good on its promise to launch something big. Today it introduces the X1D, a medium-format mirrorless camera with a 50MP CMOS sensor. With dust and weather-sealing the X1D isn’t afraid to step outside of the studio, and offers a 100-25600 ISO range and is capable of 1080/30p HD video. Its hot shoe is compatible with Nikon Speedlights and the camera can sync with flashes at its maximum shutter speed: 1/2000 sec.

Not surprisingly, the X1D uses a new lens mount, accepting XCD lenses. Two have been announced at launch: a 45mm F3.5 and a 90mm F4.5, with more to follow ‘shortly’ including a 30mm around Photokina. An H lens adapter will also be offered to extend support to Hasselblad’s existing H lens system.

The X1D offers a 3″ 920k-dot touch screen and a built-in XGA electronic viewfinder. Wi-Fi and GPS are built-in, and the camera includes dual SD card slots. The X1D and its battery weigh in at 725g, which Hasselblad points out is half the weight of your typical medium-format camera.

The Hasselblad X1D will be priced at $ 8995/£5990/€7900 body-only. A kit with 45mm F3.5 lens will cost $ 11,290, and bundled with both lenses the X1D will cost $ 13,985. The XCD 45mm F3.5 will cost $ 2,295 separately; the XCD 90mm F4.5 will cost $ 2695. Hasselblad plans to offer demos of the system in July, with delivery to customers in August.


Press release:

Hasselblad announces groundbreaking X1D
The world’s first compact mirrorless digital medium format camera

Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.

Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

The Hasselblad X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP
Prices stated are exclusive of VAT

Hasselblad X1D specifications

Price
MSRP $ 8995/£5990/€7900
Body type
Body type Rangefinder-style mirrorless
Sensor
Max resolution 8272 x 6200
Image ratio w:h 4:3
Effective pixels 51 megapixels
Sensor photo detectors 53 megapixels
Sensor size Medium format (44 x 33 mm)
Sensor type CMOS
Color space sRGB, AdobeRGB
Color filter array Primary color filter
Image
Custom white balance Yes
Image stabilization No
Uncompressed format RAW + TIFF
File format
  • JPEG (Exif v2.3)
  • Raw (3FR format)
  • TIFF
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Manual focus Yes
Focal length multiplier 0.8×
Screen / viewfinder
Articulated LCD Fixed
Screen size 3
Screen dots 920,000
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type Electronic
Viewfinder coverage 100%
Viewfinder resolution 2,360,000
Photography features
Minimum shutter speed 60 sec
Maximum shutter speed 1/2000 sec
Exposure modes
  • Program
  • Aperture priority
  • Shutter priority
  • Manual
Built-in flash No
External flash Yes (Nikon compatible)
Flash X sync speed 1/2000 sec
Continuous drive 2.3 fps
Self-timer Yes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Videography features
Resolutions 1920 x 1080 (30p, 25p)
Format H.264
Microphone Stereo
Speaker Mono
Storage
Storage types Dual SD/SDHC/SDXC slots
Connectivity
USB USB 3.0 (5 GBit/sec)
HDMI Yes (mini-HDMI)
Microphone port Yes
Headphone port Yes
Wireless Built-In
Wireless notes 802.11b/g/n/ac
Physical
Environmentally sealed Yes
Battery Battery Pack
Battery description 3200 mAh li-ion battery
Weight (inc. batteries) 725 g (1.60 lb / 25.57 oz)
Dimensions 150 x 98 x 71 mm (5.92 x 3.86 x 2.81)
Other features
Orientation sensor Yes
GPS BuiltIn

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad to announce ‘game changer’ next week

18 Jun

Hasselblad is on the verge of announcing a new camera that it claims will be a ‘game changer in the world of photography.’ Details are vague but the teaser image, showing a low viewfinder hump supports the rumors of a high-end mirrorless model aimed at the enthusiast and semi-pro camera market.

The camera will be the first expansion of the Swedish company’s product line since it abandoned its much-ridiculed attempt to sell ‘luxury’ versions of Sony-derived models. In an interview with DPReview earlier this year, CEO Perry Oosting suggested the company had learned from the experience and would offer products that build on, and are more consistent with, the brand’s heritage as it sought to expand into different markets. 

The launch will be broadcast live June 22nd at 5:00AM (PST) via the company’s YouTube channel. 

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad offers no-loss trade-up on H6D to those waiting for 100MP back

21 May

With the Hasselblad 100c 100MP back delayed by the after effects of the Japanese earthquake the company has introduced a trade-up deal for photographers who want to get their hands on the new H6D medium format body sooner rather than later. The deal allows photographers to buy the camera with the 50c 50MP back now and then trade-up without financial penalty later when the higher resolution back becomes available.

Those trading up will only have to pay the difference in recommended sales price between the two backs, so Hasselblad will effectively take the 50c back for the same amount that was paid for it. This means those who are waiting for the 100c to become available before buying the H6D can start using the new, improved camera now.

The sensor used in the 100c back is made by Sony at its plant in the Kumamoto region of Japan. The factory was badly damaged in the recent earthquakes and is only just getting production underway now, so there will be quite a delay before Hasselblad can get its 100c into the stores. The sensor in the 50c back is also made by Sony, but as it has been in production for longer the company had a stock-pile before the earthquakes struck.

For more information visit the Hasselblad website.


Press release:

H6D-50c to H6D-100c Trade-Up Promotion

Purchase the H6D-50c now and trade-up to the H6D-100c for the difference in price!

The H6D has become an instant success with orders received worldwide and has far exceeded our expectations. The engaging media coverage and encouraging comments from our current and new users has been phenomenal!

Unfortunately due to the recent devastating earthquakes in Kumamoto, Japan, the suppliers of some components, including the 100MP sensor, have been affected.
To get the H6D into the hands of eager customers Hasselblad are offering a fantastic H6D-50c Trade-Up promotion.

Purchase the all new H6D-50c at the standard price and you will have the option to trade-up that camera to the H6D-100c for the difference in the recommended sales price (MRSP).

The H6D has a brand new electronic platform boasting super-fast image processing and faster shooting rates that can be sustained for longer than ever before. The 100MP option, delivers unmatched image quality and the ability to resolve the finest detail with all our HC & HCD lenses.

This unique offer of getting started with our all new H6D-50c applies to both new and previous H6D-50c customers, and will be valid until 31st October 2016.

Articles: Digital Photography Review (dpreview.com)

 
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