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CP+ 2019 Panasonic interview: ‘We’re proud of our cameraness’

12 May

The CP+ 2019 trade show in Yokohama, Japan, gave us the chance to speak to most of the major camera makers. Panasonic put forward an extensive team to discuss the company’s move into the full-frame market.

  • Michiharu Uematsu – Technical PR Adviser, Merchandising Dep., INBU
  • Tetsuya Uno – Group Manager, Optical Engineering Dep., INBU
  • Koji Shibuno – Manager, Software Engineering Dep. Key (responsible) engineer of AF engineering, INBU
  • Takayuki Tochio – Senior Coordinator, Product Engineering Dep., INBU Key engineer of Picture Quality
  • Hidenari Nishikawa – Senior Coordinator, Merchandising Dep., INBU
  • Shiori Kitaoka – Senior Coordinator, Communication Dep. CMD

Please note that this interview was conducted partly via an interpreter, and has been edited for clarity and flow.


How different is it to design a lens for a much bigger sensor? What are the challenges?

When we’re designing a lens, we look first at the most important properties: sharpness, transmission, distortion, vignetting, CA. But there are also some things are not measurable, quantitatively, such as bokeh. These are the ‘taste’ of the lens. So we need to understand this.

We assess bokeh at various distances. With Micro Four Thirds, the depth-of-field is deeper, relatively speaking. It’s obvious where the tack-sharp range is and where is the ‘big bokeh’ [significantly out-of-focus area] range is. But now, for the full frame we need to consider the intermediate range: the ‘small bokeh’ area. It could be around the focal plane: that may already begin to be defocused with a full frame sensor.

We’re constantly developing this to ensure the perfect ‘taste’ to our S-series lenses

We segment with depth: for the big bokeh area we want the beautiful bokeh with no onion ring effect and no unpleasant vignetting [of the bokeh: the ‘cats’ eye effect’]. We need to have smooth vignetting from the center to edges, with circular bokeh in the center and a smooth progression to non-circular bokeh near the corners.

With the small bokeh [transitional] area we think about the double-line bokeh: which is considered a ‘busy’ bokeh effect. Around the focal plane area the transition between tack-sharp and out-of-focus is very important.

We needed a way to quantify and evaluate these usually qualitative aspects. This feeling when we look at the picture, we need to calculate or transfer those parameters to the quantitative evaluation.

We’re constantly developing this to ensure the perfect ‘taste’ to our S-series lenses.

How well can you model bokeh or do you just have to build a sample lens and test it?

Thanks to very good simulation system we can roughly predict what the bokeh will look like beforehand. We create a prototype model but there can be gaps between what we expected from the simulation and exactly what we made, so we iterate with creation of the prototypes. So we model, create pre-production samples, evaluate and adjust before making another prototype model.

We firstly simulate a typical value of what we’d like to develop, then we can simulate the differences made by manufacturing tolerances, so we can predict those as well.

What are the challenges of making larger lenses with the high speed AF performance we’ve seen in Micro Four Thirds?

In terms of the mechanical part of the lens, we have a newly-developed double focus system and ultrasonic assist system. We have the double focus system in the 50mm lens and ultrasonic assist in the 24-105mm and 70-200mm.

In our double focus system, we have two groups of lenses which move independently for autofocus. Because we’ve separated the two groups, we can broaden the freedom of the development to give the best image quality and fast autofocus. Because we divided the AF into two, each group ends up being lighter, so they’re faster, too.

We have a newly-developed double focus system and an ultrasonic assist system

For the ultrasonic assist, it’s a new addition, on top of the linear focus actuator. The system keeps the lenses moving constantly, so that they don’t have to overcome ‘stiction’ [the friction that needs to be overcome to start moving] before being driven to the correct location. This means the force needed to drive the lens is much less. So we have an ultrasonic system moving the lens a matter of nanometers, to ensure the lens isn’t having to move from a dead start each time. It’s a small enough vibration that you don’t see it as AF wobbling.

Have you shared your DFD technology with Sigma and Leica?

The autofocus system protocol between the body and the lens is standardized in the L-mount alliance. So the other alliance members know what information the autofocus system needs. Beyond that it’s up to the individual lens businesses whether they include that information to be fully compatible. It’s up to them what they implement.

How do Leica L-mount lenses behave on the S1 and S1R?

Because this [DFD information] is already included in the protocol standard of the L-mount alliance, they already know how the body can command the lens to work.

The protocol hasn’t changed: L-mount lenses that already exist should work in the same way as our new lenses. The protocol was already fixed when Leica started it as the SL system. Of course we’re working on it all the time so it may be upgraded at some time, but for now it stays the same.

How does Panasonic plan to balance its resources between L-mount and Micro Four Thirds?

Because this was the launch of the S-series, we put the maximum effort into the S-series, including lenses. But you already know that we’re developing the 10-25mm F1.7 lens for Micro Four Thirds, that’s coming soon. So of course we are developing both S-series and G-series at the same time.

The forthcoming Panasonic Leica DG Vario Summilux 10-25mm F1.7 is supposed to show the company’s continued Micro Four Thirds ambitions.

Has the expansion to a new system involved any expansion of engineering or manufacturing capacity?

We have optimized our human resources internally so that we can develop both S series and G series to the highest standard.

The S1 video spec is good but not up to GH standard. Do you see L-mount making sense for pro/semi-pro video?

First of all, let us confirm the concept of these cameras: the S1R is for the professional photographer while the S1 is for the hybrid stills and video photographer, so the concepts of those models are a little bit different. This might be why the spec is not beyond the GH series.

In the future, we’d like to consider the users’ needs: it’s open to users’ feedback.

Do you feel there’s an advantage to Micro Four Thirds, when it comes to video?

There are many categories of video shooters from broadcasting or run-and-gun, through to cinema and creative videography. If we are thinking about broadcasting or run-and-gun videographers, there may be some advantage to the small, compact and lightweight combination. That’s the first benefit, compared to the larger sensor system. Image stabilization and overheating will be less of an issue, compared to full-frame sensors.

The degree of [creative] freedom broadens if you use a larger sensor, so maybe the cinema type of videographer would prefer the larger sensor, such as full frame. Maybe for cinema it’s better to take full frame.

Was EVA-1 level videography considered when developing the L system and its lenses?

Of course we have been discussing with professional camcorder team as a fundamental part of the engineering, but we haven’t discussed deeply how we might create such models. We’re not discussing which mount would be used for the coming product.

Of course we don’t disclose any further product information. At this point we don’t have any future information we can disclose.

Panasonic talks about the ‘cameraness’ of the S1: the degree to which it feels like a camera

You’re arriving in a very crowded sector of the market. What is it you think Panasonic can uniquely bring?

Firstly, cameraness: the interface, in terms of both hardware and software [making the device feel like a camera]. If you look at competitor models, they’re very innovative cameras but they’re having some negative comments in the market that the grips are smaller than expected or that the interface is [too] cutting-edge, leaving people confused when they first try to use them. We listened to a lot of customers’ feedback to create the S-series, so we designed the position of buttons, shape of buttons and also the menu settings accordingly. We’re proud of this cameraness and the interface, first of all.

In terms of features, we have the high resolution mode, which is number one in the market and Dual IS that gives up to six stops of stabilization. 4K/60p is a feature only we have in the full frame market and the electronic viewfinder is really high resolution: that too is number one in the market. This isn’t everything, of course, but we can offer all those functions and features, to even professional users so that they can easily come to our system and start using them for their professional work.

Also our HLG Photo mode: this comes from our background in videography and this allows for a new photographic style.

What does HLG mean for stills photography: what happens next? Editing tools for HDR images?

The editing, as you say, and the public awareness are important in the near future. Firstly we’d like everyone to try the HLG HDR photos, where people can have a [means] of expression beyond the standard definition.

In terms of editing, we are co-working with an alliance: we’re trying to find a solution to edit HDR images. On the technology side we’d like to be at least one step ahead of our competitors, so we will keep improving the image sensor technology to be capable for the high dynamic range world.

Of course we’re one of the few companies that can create HDR TVs as well as cameras, so of course we’re working with [our] TV business group. That way you’re not only shooting but can also display and view HDR images in the best possible environment.

For the HDR Photo style we’re working to have a wider [DR] option so that you can be really creative when shooting HLG photos.


Editor’s note

This meeting was a mixture of briefing and interview, which is why some of the answers are quite long and detailed. The upshot of this is, perhaps, that you don’t have to read quite so closely between the lines to see the message Panasonic wants to send. My own interpretation of it would be ‘we’re not just an electronics company: we care about even the most subtle aspects of image quality.’ Or maybe that’s just my response to hearing the word ‘cameraness’ again.

The thing I haven’t been able to capture in the text is the slide Panasonic showed me about the autofocus hit-rate they measured when shooting their cameras side-by-side with phase-detection-based rivals. The testing protocol wasn’t fully disclosed, but it showed their products delivering a hit-rate comparable to some pretty good cameras, and even out-performing phase-detection systems when the subject gets close to the camera.

My own interpretation of it would be ‘we’re not just an electronics company: we care about even the most subtle aspects of image quality.’

This is something we’ll be looking at as we test the S1 and S1R, because the general perception of DFD is that it’s flat-out inferior to phase-detection. This isn’t helped by the visually disturbing ‘flutter’ as the cameras try to maintain focus on moving objects (an effect made more dramatic by the high res viewfinders and shallow depth-of-field of the lenses on the S cameras).

Overall, though, it’s clear that Panasonic wants its S1 and S1R to appeal specifically to professional stills photographers. When it comes to video, the company’s plans seem less well-developed. For now, at least, it seems that Panasonic sees the GH series as its main video/stills camera platform.

Articles: Digital Photography Review (dpreview.com)

 
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DPReview TV: Fujifilm XF 8-16mm F2.8 review

11 May

There’s no doubt that the Fujifilm XF 8-16mm F2.8 is a beautifully built lens. It’s also quite heavy, and at £1750 / $ 1900 it’s a pretty serious investment. Is the expense worth it? Chris and Jordan take to the hiking trails of Alberta to answer that question.

Beautifully-built lens. Is the expense worth it? hike in mountains in Alberta

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  • Introduction
  • Design
  • Lack of OIS
  • Autofocus
  • Coma
  • Vignetting and Sun Stars
  • Close-Focusing
  • Sharpness
  • Compared to Sony 12-24mm F4 G
  • Conclusion

Sample gallery from this week’s episode

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Our Fujifilm XF 8-16mm F2.8 sample gallery

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Articles: Digital Photography Review (dpreview.com)

 
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Adobe Creative Cloud no longer offers most older Lightroom and Photoshop versions

11 May

Adobe Creative Cloud no longer offers customers access to most older versions of Lightroom and Photoshop. The company announced its decision to limit Creative Cloud download availability via its Adobe Blog this week, stating that subscribers can now only download the two most recent major versions of both Lightroom and Photoshop.

The direct download access is provided through the Adobe.com website and Creative Cloud desktop app. According to the company, the ‘vast majority’ of Adobe CC customers are already using the two most recent major release versions of both applications.

By forcing the remaining users to make this transition, Adobe says it can ‘ensure peak performance and benefits across Windows and Mac operating systems.’ This change means Adobe CC subscribers can only download Photoshop versions that start with ’19.x.x’ and ’20.x.x,’ and Lightroom versions that start with ‘7.x.x’ and ‘8.x.x.’

Articles: Digital Photography Review (dpreview.com)

 
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Users can now appeal Instagram’s post blocking decisions

11 May

Earlier this week Instagram announced it will take fact-checking more seriously and remove or reduce the visibility of posts that include misinformation. However, if a post does get removed for misinformation, or any other kind of violation of Instagram terms and conditions, users have now the opportunity to appeal that decision.

A new app interface that is being rolled out starting today will let you get your post reviewed by a second moderator. If they disagree with the original moderator’s decision your post will be reinstated into your profile.

The company also says it will begin blocking vaccine-related hashtag pages when those pages contain a proportion of verifiably false content above a certain threshold. If false information is posted but remains under the threshold, Instagram will reduce visibility by not showing recent posts. The company says now that health agencies like the Center for Disease Control and World Health Organization have confirmed that vaccines do not cause autism in children it is comfortable taking these measures.

Instagram is using the vaccine subject to test this approach. If it is successful the methodology might be applied to other problem topics in the future. The automated system scans new posts and checks them against problematic elements of posts that have previously been banned. Optical character recognition is used to find text in images and the company is working on the same function for video content.

If the system is confident it has identified a violation, the offending post is removed and counted as a strike against any hashtag included. If a hashtag reaches a certain proportion of violating content it will be blocked.

Articles: Digital Photography Review (dpreview.com)

 
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Wacom expands Intuos Pro tablet and pen line with new ‘Small’ option

11 May

Wacom has expanded its creative pen and tablet product line with the new Intuos Pro Small. This model joins the existing Medium and Large size options to offer professionals a less expensive, more portable alternative. The Intuos Pro Small includes a Wacom Pro Pen 2 and pen stand.

The Wacom Intuos Pro tablet line is designed for photographers, designers, and other graphics professionals. As with the larger sizes, the new Small variant sports a TouchRing and ExpressKeys, though there are only six keys instead of the eight found on the two larger sizes.

Bluetooth connectivity enables the Intuos Pro tablets to connect with both PC and Mac systems. The companion Wacom Pro Pen 2 offers 8,191 levels of pressure, lag-free tracking, and tilt recognition; the company includes 10 replacement nibs with the pen and pen stand.

The Intuos Pro Small size option is now available from Wacom and retailers through which its products are sold, including B&H Photo and Adorama, for $ 249.95 USD. In comparison, the Intuos Pro Medium costs $ 379.95 USD and the Large costs $ 499.95 USD.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm Japan to increase color film prices by 30%

10 May

Fujiifilm Japan has announced that from the beginning of June it will increase the price it charges distribution companies for some of its color films. Fujifilm says the it has tried to absorb rising material and distribution costs itself, but has been forced to raise prices by 30%.

A list of the films that will be affected by the price increase.

The films that will be subject to the price rise include color negative and positive emulsions, in roll and cut sheet formats. The rises in Japan will come into force on 1st June, but the statement suggests prices rises have already been made in other parts of the world. How these manufacturer price increases will feed down to the consumer is still up in the air.

Manufacturer information:

About price revision of photographic film products

FUJIFILM Corporation (President: Kenji Sono) will carry out a price revision of the photographic film products provided to distribution companies, including photo studios, on June 1, 2019 in Japan (* 1).

While raw materials and distribution costs for photographic films continue to rise, Fujifilm has endeavored to absorb costs such as improvement in production efficiency and cost reductions in order to stably supply high-quality photographic films to the market.
However, it will be difficult to absorb only by corporate efforts, such as further increases in distribution costs and rising prices of some raw materials, and we will raise prices for photographic film products as described below.

1. Target product:
2. Details of price revision: 30% increase in price planned
3. Implementation date: June 1, 2019

* 1 Overseas, prices are being raised gradually from April 1 this year in each country.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon firmware updates add direct Wi-Fi connectivity to D850, D5600 and D7500

10 May

Nikon has released firmware updates for its D850, D5600 and D7500 cameras that adds new and improved features, including direct Wi-Fi connectivity, a feature found in Nikon’s Z6 and Z7 full-frame mirrorless cameras.

Firmware version 1.10 (for all three cameras) now supports direct Wi-Fi connectivity for devices running SnapBridge 2.5.4. Inside the menu system of each of the three cameras is a new option titled ‘Establish Wi-Fi connection.’ When selected and set up via an ad-hoc Wi-Fi network, the D850, D5600 and D7500 cameras are able to connect with smartphones and tablets, as well as third-party remote control apps.

Aside from the new Wi-Fi capabilities, Nikon has also addressed a few issues for each of the cameras. On the D850, Nikon has fixed an issue where the camera would struggle to focus on subjects near the edge of the frame. On the D5600, Nikon addressed an issue where the Touch Fn would sometimes be unavailable. Lastly, Nikon has fixed a dial mode issue with the D7500, as well as an obscure issue that could occur when zooming in and out during live view movie shooting.

You can download firmware version 1.10 for the D850, D5600 and D7500 on Nikon’s Download page.

Articles: Digital Photography Review (dpreview.com)

 
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Canon Rebel SL3 (250D), Sony a6400 and Fujifilm X-T30 buying guides updated

10 May

We’ve updated a trio of buying guides, adding our final thoughts about the Sony a6400 and Fujifilm X-T30, along with our initial impressions of Canon’s EOS Rebel SL3 (EOS 250D).

While neither the a6400 or X-T30 came out on top in the guides below, we think they’re both well worth considering. Since the SL3 is yet to be reviewed, it’s not eligible for an award.

Best cameras under $ 1000

Best cameras for beginners

Look for more buying guide updates in the weeks ahead, including a look at the latest waterproof cameras.


View all buying guides

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Venus Optics announces pricing, availability of its Laowa 100mm F2.8 2:1 macro lens

10 May

Venus Optics has announced that the Laowa 100mm F2.8 macro lens it first showed at Photokina last year will cost $ 449 and will begin shipping at the end of this month. The 100mm Ultra-Macro APO lens can achieve 2:1 magnification and joins the company’s 60mm F2.8 with the same magnification ratio to create a unique line-up of macro optics.

The version designed for Canon EF mount has electronic contacts to drive aperture control and EXIF data

The lens will be available for Canon EF, Nikon F and Sony FE mounts, and will come with slight variations depending on the mount version. The Canon model is chipped and has an aperture motor to enable body-controlled aperture changes and for EXIF data to be stored in the image. The Canon version will also has a nine-bladed iris, while the Nikon model features a seven-blade aperture diaphragm. The Sony FE version of the lens will has a 13 blade aperture diaphragm.

Below are a few sample photos provided by Laowa:

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Laowa says it has worked hard to suppress chromatic aberrations, not only in focused areas but also areas not covered by the depth-of-field – which it points out is a problem for many other lenses.

A tripod collar is available for an additional $ 30. For more information see the Venus Optics website.

Press release:

Venus Optics announces availability and pricing for Laowa 100mm f/2.8 2:1 Ultra Macro APO

Featuring a 2 times life-size reproduction with no visible CA, the new Laowa Macro is a high quality and versatile macro and portrait lens.

China, 7 May 2019 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to announce the availability and pricing of the new Laowa 100mm f/2.8 2X Ultra-Macro APO lens.

Followed by the success of the Laowa 60mm f/2.8 2:1 Macro, the 100mm f/2.8 2:1 Macro is the 2nd member of Laowa 2:1 macro line-up. This new 100mm lens can cover full frame sensor and focus from 2:1 magnification to infinity. 100mm is a more popular focal length for macro photographers. However, all of the current 100mm macro lenses in the market can only achieve 1:1 (life-size) or even smaller magnification. Shooting with smaller bugs is usually a challenge for macro photographers. The wider magnification range of the new Laowa Macro allows photographers to capture subjects at any size, making it one of the most versatile macro lens in the market. Despite having the wider range, Venus Optics manage to compress the size of the lens to the minimal and it is similar to other 1:1 macro lens in the market.

Laowa 100mm 2:1 Macro lens also features an apochromatic (APO) characteristic that chromatic aberration is invisible. Chromatic aberration (CA) is one of the most challenging topic for optics designer as it can usually ruin a perfect image. Some of the macro lenses in the market controls the chromatic aberration at the ‘in-focus’ area really well but the CA is uncontrollable in ‘out-of-focus’ rendition. The Laowa 100mm, however, delivers an exceptional performance on chromatic aberration suppression, both at the ‘in-focus’ area as well as ‘out-of-focus’ area. The subject in the image will not be polluted of any unwanted color fringing.

The Canon version of the Laowa 100mm f/2.8 2:1 Macro lens is integrated with a CPU chip and aperture motor. Photographers can now control the aperture and exposure through the camera itself and record the EXIF data into the photos. A focus indicator will also be shown in the camera to assist focus. This new feature also benefits macro photographers when composing at smaller f-stop as the aperture will only close when shutter is released, making the viewfinder so much brighter.

Not only it is an exceptional macro lens, the Laowa 100mm f/2.8 is also a very decent portrait lens when focus to infinity. The 12 elements in 10 groups optics design delivers a crystal sharpness image in both macro and infinity distances. The bright f/2.8 and circular aperture renders softly diffused bokeh and isolates the subject from its background. The lens has an internal focusing structure that will not extend when focus is changed. A multi-layer coating has also been applied to reduce lens flare and ghosting for increased contrast. Canon EF, Nikon F and Sony FE mounts are currently available.

Pricing & Availability

The suggested retail selling price in US of the new Laowa 100mm f/2.8 2:1 Ultra Macro APO lens is USD 449/pc (ex-VAT). Pricing varies in different countries.

The lens is now available to order from Venus Optics authorized resellers and official website (http://www.venuslens.net/) . Shipping is expected to start from late May onwards.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon reports its Imaging Business revenue dropped nearly 18% year-over-year

10 May

Nikon Corporation held its latest earnings call earlier today and has since published the full financial details for its fiscal year (FY) 2019, which ran from April 1, 2018, to March 31, 2019. Though many numbers were positive, Nikon’s Imaging Products Business segment was the glaring exception with a substantial revenue decrease of 17.9% compared to FY 2018.

The Nikon Imaging Products Business reports revenue of ¥296.1B for its most recent fiscal year, a ¥64.6B decrease year-on-year. Though sales and revenue for full-frame cameras experienced growth over the last two years, Nikon reports falling ¥8.9B short of the sales forecast for its interchangeable lens cameras and lenses.

The Imaging business segment reports a fiscal year operating profit of ¥22.6B, a year-on-year drop of ¥8.2B. In comparison, Nikon saw revenue and operating profit increases across both its Precision Equipment and Healthcare businesses, and only a slight 1% drop in revenue across its other segments.

Looking forward, Nikon plans to expand its product line over the fiscal year that will end on March 31, 2020, but expects ‘substantial revenue reduction’ during the same time period ‘due to unit sales decrease of the existing products mainly in DSLR.’ In regards to the Imaging segment’s operating profit forecast, Nikon said, ‘Further cost-effective measures shall offset the profit reduction partially.’

The numbers follow a CIPA report published last month that revealed a year-on-year decrease in the interchangeable lens camera market, which fell from 798,014 global shipments in February 2018 to 521,217 shipments in February 2019. That decrease was part of an overall downward trend that saw total global digital camera shipments fall from 1,001,398 units in January 2019 to 935,148 units in February.

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