Category: Uncategorized

  • KONO! launches new 35mm Original Mirage film stock and Original Sixpack

    European analog photography company KONO! has announced a new film stock called Original Mirage. This 35mm C-41 200 ISO pre-exposed color negative film offers ‘two awesome colors at once,’ according to KONO!, which has added the product to its ‘Original’ line.

    Images captured on the Original Mirage film experience a distinct color shift from warm to cool; when the environment is bright, KONO! likens the color shift to ‘a warm, late summer day’ that, in the same photo, transitions toward a late day likeness in which the ‘colors get more prominent and richer.’ Below is a collection of sample images captured on the new Original Mirage film:

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    In addition to the new Original Mirage product, KONO! now offers an Original film bundle containing six film products in the series: Original Sunstroke, Original Moonstruck, Original Monsoon, Original Candy, and Original Galaxy. The new Original Mirage film is included in the six-pack bundle for free.

    A roll of the 24-exposure Original Mirage costs $ 14 USD; the KONO! Original Sixpack is available now for $ 67 USD.

    Articles: Digital Photography Review (dpreview.com)

  • Adobe informs users that using old versions of CC apps could lead to lawsuits from third parties

    Last week, Adobe informed Creative Cloud subscribers that programs older than the two most recent version releases would no longer be available to download. Now, Adobe has sent out an email warning subscribers that continuing to use older software could put them at risk of getting sued by third parties.

    Below is a transcription of the text sent to a number of Creative Cloud subscribers:

    Dear Valued Creative Cloud Customer,

    We have an update to share with you regarding Creative Cloud version download availability. For customers who have not yet updated to the latest version of Creative Cloud, please note that you are no longer licensed to use certain older versions of the applications or deploy packages containing these older versions. We ask that your organization discontinues all usage of the unauthorized products listed in the table below, and instead update to the authorized versions provided. You will continue to receive all the value that Creative Cloud has to offer, but with more advanced features, capabilities and security. Please be aware that if you continue to use or deploy the older, unauthorized versions of Creative Cloud, you will not have third-party claim coverage pursuant to your contract with Adobe. Should you continue to use or deploy these unauthorized versions, you may be at risk of potential claims of infringement by third parties.

    Here’s what to do next:

    • If your users have self-service access to Creative Cloud via the CC Desktop App, you should encourage them to upgrade their software.
    • If you package and deploy products to your users, then you should go to the Adobe Admin Console and create new packages from the versions available
    • If you are still licensing with a serial number, you should continue to create packages using Creative Cloud Packager
    • Finally, we advise that you un-install unauthorized versions and delete pre-existing packages to prevent future accidental deployments.

    Adobe’s Customer Support organization is available to answer any questions about upgrading your Creative Cloud software. Please contact them directly should you have any questions. We apologize for any inconvenience that this may cause and thank you in advance for your cooperation.

    Sincerely,
    The Adobe Team

    Below is a list of the unauthorized versions of software addressed in the message:

    Photoshop: CC 18.1.6 and prior, CC 17, CC 16, CC 15, CC 14, 13
    InDesign: CC 9, 8
    Premiere Pro: CC 11, CC 10, CC 9, CC 8, CC 7, 6
    Media Encoder: CC 11, CC 10, CC 9, CC 8, CC 7, 6
    After Effects: CC 14, CC 13, CC 12, CC 11
    Animate: CC 16, CC 15, CC 14, CC 13, 12
    Audition: CC 6, CC 5, CC 4
    Lightroom Classic: CC 6, CC 5, CC 4
    Bridge: CC 7, CC 6
    Prelude: CC 6, CC 5, CC4, CC 3, CC 2, 1
    SpeedGrade (has been discontinued): CC 9, CC 8, CC 7, 6
    Captivate: Captivate 2017 (10.0.0)

    Based on the information provided in the email, as well as previous complaints filed by third parties, it sounds as though the licensing agreement Adobe had for technologies inside select Creative Cloud programs has run out with whatever entities it was licensing it from.

    It’s unknown at this time what specific technologies were licensed and who they were licensed from, but as Apple Insider has noted, Dolby may very well be one of the companies, as it sued Adobe last year for copyright infringement. Specifically, Dolby’s complaint claimed Adobe was under-reporting how many Creative Cloud subscribers it had, which affected revenue from the licensing fee it negotiated and agreed upon with Adobe for its audio encoders and other software technologies.

    DPReview contacted Adobe for comment on the message that was sent out as well as more details on the matter and below is the response we received:

    Adobe recently discontinued certain older versions of Creative Cloud applications. Customers using those versions have been notified that they are no longer licensed to use them and were provided guidance on how to upgrade to the latest authorized versions. Unfortunately, customers who continue to use or deploy older, unauthorized versions of Creative Cloud may face potential claims of infringement by third parties.

    Articles: Digital Photography Review (dpreview.com)

  • New York Times Lens photo blog will enter ‘temporary hiatus’ starting in late May

    The New York Times photo blog Lens will go on a temporary hiatus starting later this month, the publication’s Director of Photography Meaghan Looram announced to staff in a note that has been shared on Facebook. Looram praised the photo blog, saying it ‘set out to showcase work that risked getting lost in the digital blizzard.’ However, Looram notes, ‘Lens was founded during a different era,’ and it seems it is time for the photo blog to evolve.

    Looram’s note explains:

    ‘Lens was founded during a different era. Digital platforms were presenting new challenges to the industry, and Lens provided one of the few dedicated showcases for photography. But since then, the means of consuming photography have changed and expanded. We believe that this is the perfect time to take stock of and celebrate what Lens has achieved and to give serious thought to how to better position Lens for the future.’

    The photo blog isn’t ending, but will instead return as an updated offering that better suits present needs. ‘We want Lens to evolve into an unrivalled source for those who want to read about and think about photography,’ Looram said. The team plans to solicit ideas from readers regarding ways to reinvent the brand as ‘a dynamic space to highlight more of the incredible photography that all of you produce on a daily basis.’

    Looram concluded her note, stating:

    ‘There will be time to celebrate Lens and its wonderful run. In the meantime, a final nod to the creators, producers and caretakers of Lens: What an extraordinary thing you created and produced for a decade. You have our deepest admiration and gratitude. Onward.’

    Though Lens is temporarily ending, Looram notes that The NYT is still accepting pitches and the annual New York Portfolio Review that Lens helped launch will continue in the blog’s absence.

    Articles: Digital Photography Review (dpreview.com)

  • Adobe is sending out beta signups for its upcoming Photoshop for iPad

    At Adobe MAX in October 2018, Adobe teased Adobe Photoshop CC for iPad, a full-fledged version of Photoshop specifically designed to be used on the iPad’s multi-touch screen. Now, Adobe is apparently sending out emails to certain Creative Cloud subscribers inviting them to sign up for a beta version of the program.

    Adobe routes signups through a Google Forms page, which asks for just three pieces of information: your email, your full name and the reason you want to try Photoshop CC for iPad. What isn’t clear is when invitations will actually be sent out and what all the first beta versions will include.

    Adobe Photoshop CC for iPad will be the most thorough and powerful photo editing application Adobe has ever brought to iOS, complete with full multi-layer PSD support, a full Photoshop toolbar, filters, masking, adjustments and Creative Cloud sync so everything stays organized across devices.

    We have contacted Adobe for more details regarding the beta invites and beta versions of Photoshop CC for iPad and will update the article accordingly when we hear back.

    Articles: Digital Photography Review (dpreview.com)

  • One month with the Huawei P30 Pro

    Huawei’s latest flagship smartphone, the P30 Pro was launched just over a month ago and has since then received a lot of praise, especially for its camera. I’ve been using the device since launch day and thought now would be a good time to summarize my experience and determine if the hype around the P30 Pro camera is justified.

    Focal length flexibility

    A lot of that hype stems from its periscope-style 5x tele lens and the resulting zoom performance. We’ve already had a close look at the system and my early impressions have been confirmed since those first days of using the device.

    The P30 Pro is by far the best current smartphone for zooming. While the focal length of ‘traditional’ single-lens smartphone cameras (typically somewhere between 25 and 28mm equivalent) is great for street and landscape photography and similar genres, it’s not ideal for any photographic situations that require wider or more narrow angles of view.

    16mm equivalent, ISO 400

    The super-wide-angle allows me to squeeze more of this cathedral ceiling into my frame than would be possible with a more conventional smartphone camera.

    16mm equivalent, ISO 50

    Playing around with the ultra-wide-angle and looking for suitable scenes is a lot of fun.

    125mm equivalent, ISO 160

    At the other end of the zoom spectrum the 5x tele allowed me to capture the detail in this stained glass window.

    125mm equivalent, ISO 50

    This type of cityscape would not have been possible to capture with the same levels of image detail on most other smartphones.

    The P30 Pro’s camera setup covers equivalent focal lengths from an ultra-wide 16mm to a 125mm tele, allowing for much more flexibility in your framing and more creative freedom. If you’re happy to accept some loss of image quality, you can zoom in even further but everybody’s tolerance threshold is different in that respect.

    Image quality is best at the individual cameras’ native focal lengths

    While there’s no doubt that the P30 Pro beats the current competition in terms of zooming, there’s still some obvious room for improvement, however. The hybrid-zoom technology processes captured image data from one or more lenses, then uses computational imaging methods to achieve a seamless zoom experience for the user. This means that image quality is best at the individual cameras’ native focal lengths.

    This shot was captured at a zoom setting of around 3.5x. It is softer than the 5x image, especially close to the edges of the frame, ISO 50

    If you shoot at intermediate zoom factors, images can look soft. Between 1x and 3x, the P30 Pro uses its 1x main camera and progressively crops in, using a multi-frame based super resolution algorithm to improve results. For 3x to 5x zoom factors, the tele camera is used for the central portions of the image, with crops from the 1x camera upscaled (again using super-resolution) to fill in the outer portions of the image. This means that image edges at these intermediate zoom factors are noticeably softer than central areas of the frame.

    This isn’t much of an issue if you post your images on Instagram, of course, but it will be noticeable when viewing at larger magnifications.

    The zoom is also limited by its AF system. So while you might be able to nicely frame a soccer player in the game, don’t expect the autofocus to lock on, at least not before the subject has moved out of the frame. You can get good results with some practice and trial and error, but expect a lot of out-of-focus-results with moving subjects as well.

    Out-of-focus, 125mm equivalent, ISO 50 In-focus, 125mm equivalent, ISO 50

    Night shots are a breeze

    Moving away from zoom, the P30 Pro is also a great smartphone for photography in low light, especially for static scenes and when using the built-in multi-frame night mode. It’s pretty amazing that a smartphone is now capable of capturing hand-held night shots which not too long ago would have required long exposures, manual settings, probably some manual frame stacking in Photoshop, and definitely a tripod.

    Night mode, 27mm equivalent
    Night mode, 27mm equivalent

    Night mode can record usable results in near darkness, even capturing starry skies, and is capable of nicely balancing bright and dark parts of the frame. It can be used with all three cameras but the results are by far the best on the primary unit. If night shots are your thing, this is pretty much a must-have feature. Just don’t expect a consistent color response when shooting in near darkness. As you can see, the camera’s auto white balance system produced quite different results for the two samples above.

    The P30 Pro also performs well in low light in its standard camera mode but the results are much more in line with what you’d expect from other high-end smartphone cameras.

    27mm equivalent, ISO 250

    Low light image quality in standard mode is in line with other high-end smartphones.

    125mm equivalent, ISO 3200

    Zooming, low light and moving subjects are not a good combination.

    Low light image quality is best on the primary camera, however. Both the super-wide-angle and tele lag behind in terms of detail, exposure and dynamic range. The tele is definitely taken beyond its limits when you try and capture moving scenes in low light, so don’t expect tack-sharp concert close-ups or action shots in a dimly-lit gym from the P30 Pro.

    Video stabilization for steady-cam-like footage

    When shooting video on the P30 Pro, I generally found the footage to show pleasantly warm colors and decent dynamic range, capturing good detail in bright skies and high-contrast scenes. Noise reduction can be a bit aggressive, though. Distant foliage and other low-contrast textures can appear a little mushy. I was particularly impressed by the image stabilization, which allows for super-steady shooting even when hand-holding the device.

    However, stabilization is not without its artifacts. It can lead to blurring in-sync with your steps, visible in the fence behind the subject near the end of this clip. There can also be a judder effect – where the video skips ahead for a brief instant. This can range from subtle (my panning clip below) to fairly distracting. These artifacts are either absent or more subtle on the latest iPhone and Pixel phones.

    Overall, with some careful consideration to shooting technique – bending your knees and walking softly, and panning slowly – the Huawei can be a great device for mobile video capture without the need for any additional equipment, such as gimbals or other external stabilizers.

    The best smartphone for imaging right now? Probably.

    The P30 Pro isn’t just a very good camera phone, however. It’s also very nice to use as a general device. The body design with its rounded display edges and smooth lines looks and feels premium. Thanks to the high-end chipset there are no performance lags whatsoever and Huawei’s EMUI user interface is much less cluttered than it used to be on previous device generations, making for an overall very pleasant user experience.

    No other smartphone camera offers as much flexibility in terms of focal length and framing

    The camera is this device’s unique selling proposition, though, and it does deliver. No other smartphone camera offers as much flexibility in terms of focal length and framing. That doesn’t mean that the zoom system is perfect, but it is the best you can get on a smartphone right now.

    The P30 Pro captures pleasantly natural colors in most situations, 27mm equivalent, ISO 50

    The P30 Pro performs well in most other photographic respects as well, delivering very good still image and video quality across the board. Night mode is excellent and the camera is capable of capturing a decent simulated-bokeh shot.

    Portrait mode, 27mm equivalent, ISO 50

    As always, there is still room for improvement but a couple of software updates have already been provided since launch. We can be sure that Huawei and other manufacturers will be working hard to make the next device generation even better, with improved image quality and more intelligent features.

    In the fast-paced smartphone world it will likely only take a few months for a better option to come along, but until then the Huawei P30 Pro is my undisputed go-to smartphone camera.

    Articles: Digital Photography Review (dpreview.com)

  • Video: Hasselblad H6D-100C medium-format camera paired with DIY anamorphic lens system

    Through his YouTube channel GxAce, cinematographer Casey Cavanaugh has published a new video showcasing his homemade ‘GX-Pan’ anamorphic lens adapter used with the $ 32k Hasselblad H6D-100C medium-format digital camera.

    According to Cavanaugh, Hasselblad saw the video in which he unveiled his DIY anamorphic lens adapter setup and offered to let him test it with the medium-format model. ‘I was absolutely blown away by how much my little anamorphic lens resolved on that 100MP sensor,’ Cavanaugh says in his video. ‘I was honestly worried that it wasn’t going to hold up to that scrutiny of 100MP.’

    Cavanaugh explains that in addition to being an anamorphic lens created for a Super 16 projection, the unit also has a persistent fungus problem that has proven difficult to eliminate. In light of that, says Cavanaugh, the ‘insanely sharp’ images produced by the setup were ‘honestly very surprising.’ The demonstration also includes short video clips shot with the system.

    Cavanaugh’s previous content includes tips on purchasing a film camera and a short award-winning film on the risks of photo obsession. A selection of his anamorphic still images are available on his website.

    Articles: Digital Photography Review (dpreview.com)

  • Rokinon announces pricing, availability of its new 45mm F1.8 lens for Sony full-frame cameras

    Rokinon, known in other markets as Samyang and Bowers, has announced the pricing and availability of its new AF 45mm F1.8 lens for Sony full-frame camera systems.

    The lens, which Rokinon calls ‘tiny but premium’ is the latest in its ‘Tiny Series’ lens lineup. The optical construction consists of seven elements in six groups, including two aspherical elements and one extra-low dispersion element. Certain elements inside the design also feature Rokinon’s ‘Ultra Multi-Coating,’ which is said to reduct flaring and ghosting.

    Inside, it features an autofocus motor for Sony camera systems, a nine-blade aperture diaphragm and an aperture range between F1.8 and F22.

    While the lens was designed for full-frame Sony mirrorless cameras, it can also be used with Sony APS-C models where it ends up being a 67.5mm equivalent focal length lens. The lens measures in at 61.8mm (2.43in) by 56.1mm (2.21in) and weighs just 162g (5.7oz).

    The Rokinon AF 45mm F1.8 lens is available to pre-order for $ 399 on B&H and has a suggested retail price of £349.99 in the UK. Orders are expected to ship at the end of May 2019.

    Articles: Digital Photography Review (dpreview.com)

  • Leica Q2 sample gallery updated

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    We’re wrapping up our full analysis of the Leica Q2, and in the process of testing we have (naturally) taken lots and lots of photos with the camera. Take a look at what we’ve been shooting, and keep an eye out for our full review in the near future.

    See our updated Leica Q2 sample gallery

    Articles: Digital Photography Review (dpreview.com)

  • Olympus celebrates its 100th birthday with a short documentary on its imaging division

    To celebrate its 100th anniversary, Olympus has shared a trio of short documentary videos showing the history and subsequent evolution of its three primary business divisions: medical, scientific solutions and imaging.

    The above video, officially titled ‘Olympus 100th Anniversary Documentary: A Great Moment,’ shares not only the history of Olympus’ imaging division, but also interviews with Olympus research and development executives, camera store technicians and Pulitzer Prize-winning National Geographic photographer and Olympic visionary Jay Dickman.

    Olympus has also created a dedicated website for its centennial celebration, which includes a timeline of the history of Olympus products, from the first microscope it produced to the launch of its mirrorless camera system and beyond.

    Articles: Digital Photography Review (dpreview.com)

  • CP+ 2019 Panasonic interview: ‘We’re proud of our cameraness’

    The CP+ 2019 trade show in Yokohama, Japan, gave us the chance to speak to most of the major camera makers. Panasonic put forward an extensive team to discuss the company’s move into the full-frame market.

    • Michiharu Uematsu – Technical PR Adviser, Merchandising Dep., INBU
    • Tetsuya Uno – Group Manager, Optical Engineering Dep., INBU
    • Koji Shibuno – Manager, Software Engineering Dep. Key (responsible) engineer of AF engineering, INBU
    • Takayuki Tochio – Senior Coordinator, Product Engineering Dep., INBU Key engineer of Picture Quality
    • Hidenari Nishikawa – Senior Coordinator, Merchandising Dep., INBU
    • Shiori Kitaoka – Senior Coordinator, Communication Dep. CMD

    Please note that this interview was conducted partly via an interpreter, and has been edited for clarity and flow.


    How different is it to design a lens for a much bigger sensor? What are the challenges?

    When we’re designing a lens, we look first at the most important properties: sharpness, transmission, distortion, vignetting, CA. But there are also some things are not measurable, quantitatively, such as bokeh. These are the ‘taste’ of the lens. So we need to understand this.

    We assess bokeh at various distances. With Micro Four Thirds, the depth-of-field is deeper, relatively speaking. It’s obvious where the tack-sharp range is and where is the ‘big bokeh’ [significantly out-of-focus area] range is. But now, for the full frame we need to consider the intermediate range: the ‘small bokeh’ area. It could be around the focal plane: that may already begin to be defocused with a full frame sensor.

    We’re constantly developing this to ensure the perfect ‘taste’ to our S-series lenses

    We segment with depth: for the big bokeh area we want the beautiful bokeh with no onion ring effect and no unpleasant vignetting [of the bokeh: the ‘cats’ eye effect’]. We need to have smooth vignetting from the center to edges, with circular bokeh in the center and a smooth progression to non-circular bokeh near the corners.

    With the small bokeh [transitional] area we think about the double-line bokeh: which is considered a ‘busy’ bokeh effect. Around the focal plane area the transition between tack-sharp and out-of-focus is very important.

    We needed a way to quantify and evaluate these usually qualitative aspects. This feeling when we look at the picture, we need to calculate or transfer those parameters to the quantitative evaluation.

    We’re constantly developing this to ensure the perfect ‘taste’ to our S-series lenses.

    How well can you model bokeh or do you just have to build a sample lens and test it?

    Thanks to very good simulation system we can roughly predict what the bokeh will look like beforehand. We create a prototype model but there can be gaps between what we expected from the simulation and exactly what we made, so we iterate with creation of the prototypes. So we model, create pre-production samples, evaluate and adjust before making another prototype model.

    We firstly simulate a typical value of what we’d like to develop, then we can simulate the differences made by manufacturing tolerances, so we can predict those as well.

    What are the challenges of making larger lenses with the high speed AF performance we’ve seen in Micro Four Thirds?

    In terms of the mechanical part of the lens, we have a newly-developed double focus system and ultrasonic assist system. We have the double focus system in the 50mm lens and ultrasonic assist in the 24-105mm and 70-200mm.

    In our double focus system, we have two groups of lenses which move independently for autofocus. Because we’ve separated the two groups, we can broaden the freedom of the development to give the best image quality and fast autofocus. Because we divided the AF into two, each group ends up being lighter, so they’re faster, too.

    We have a newly-developed double focus system and an ultrasonic assist system

    For the ultrasonic assist, it’s a new addition, on top of the linear focus actuator. The system keeps the lenses moving constantly, so that they don’t have to overcome ‘stiction’ [the friction that needs to be overcome to start moving] before being driven to the correct location. This means the force needed to drive the lens is much less. So we have an ultrasonic system moving the lens a matter of nanometers, to ensure the lens isn’t having to move from a dead start each time. It’s a small enough vibration that you don’t see it as AF wobbling.

    Have you shared your DFD technology with Sigma and Leica?

    The autofocus system protocol between the body and the lens is standardized in the L-mount alliance. So the other alliance members know what information the autofocus system needs. Beyond that it’s up to the individual lens businesses whether they include that information to be fully compatible. It’s up to them what they implement.

    How do Leica L-mount lenses behave on the S1 and S1R?

    Because this [DFD information] is already included in the protocol standard of the L-mount alliance, they already know how the body can command the lens to work.

    The protocol hasn’t changed: L-mount lenses that already exist should work in the same way as our new lenses. The protocol was already fixed when Leica started it as the SL system. Of course we’re working on it all the time so it may be upgraded at some time, but for now it stays the same.

    How does Panasonic plan to balance its resources between L-mount and Micro Four Thirds?

    Because this was the launch of the S-series, we put the maximum effort into the S-series, including lenses. But you already know that we’re developing the 10-25mm F1.7 lens for Micro Four Thirds, that’s coming soon. So of course we are developing both S-series and G-series at the same time.

    The forthcoming Panasonic Leica DG Vario Summilux 10-25mm F1.7 is supposed to show the company’s continued Micro Four Thirds ambitions.

    Has the expansion to a new system involved any expansion of engineering or manufacturing capacity?

    We have optimized our human resources internally so that we can develop both S series and G series to the highest standard.

    The S1 video spec is good but not up to GH standard. Do you see L-mount making sense for pro/semi-pro video?

    First of all, let us confirm the concept of these cameras: the S1R is for the professional photographer while the S1 is for the hybrid stills and video photographer, so the concepts of those models are a little bit different. This might be why the spec is not beyond the GH series.

    In the future, we’d like to consider the users’ needs: it’s open to users’ feedback.

    Do you feel there’s an advantage to Micro Four Thirds, when it comes to video?

    There are many categories of video shooters from broadcasting or run-and-gun, through to cinema and creative videography. If we are thinking about broadcasting or run-and-gun videographers, there may be some advantage to the small, compact and lightweight combination. That’s the first benefit, compared to the larger sensor system. Image stabilization and overheating will be less of an issue, compared to full-frame sensors.

    The degree of [creative] freedom broadens if you use a larger sensor, so maybe the cinema type of videographer would prefer the larger sensor, such as full frame. Maybe for cinema it’s better to take full frame.

    Was EVA-1 level videography considered when developing the L system and its lenses?

    Of course we have been discussing with professional camcorder team as a fundamental part of the engineering, but we haven’t discussed deeply how we might create such models. We’re not discussing which mount would be used for the coming product.

    Of course we don’t disclose any further product information. At this point we don’t have any future information we can disclose.

    Panasonic talks about the ‘cameraness’ of the S1: the degree to which it feels like a camera

    You’re arriving in a very crowded sector of the market. What is it you think Panasonic can uniquely bring?

    Firstly, cameraness: the interface, in terms of both hardware and software [making the device feel like a camera]. If you look at competitor models, they’re very innovative cameras but they’re having some negative comments in the market that the grips are smaller than expected or that the interface is [too] cutting-edge, leaving people confused when they first try to use them. We listened to a lot of customers’ feedback to create the S-series, so we designed the position of buttons, shape of buttons and also the menu settings accordingly. We’re proud of this cameraness and the interface, first of all.

    In terms of features, we have the high resolution mode, which is number one in the market and Dual IS that gives up to six stops of stabilization. 4K/60p is a feature only we have in the full frame market and the electronic viewfinder is really high resolution: that too is number one in the market. This isn’t everything, of course, but we can offer all those functions and features, to even professional users so that they can easily come to our system and start using them for their professional work.

    Also our HLG Photo mode: this comes from our background in videography and this allows for a new photographic style.

    What does HLG mean for stills photography: what happens next? Editing tools for HDR images?

    The editing, as you say, and the public awareness are important in the near future. Firstly we’d like everyone to try the HLG HDR photos, where people can have a [means] of expression beyond the standard definition.

    In terms of editing, we are co-working with an alliance: we’re trying to find a solution to edit HDR images. On the technology side we’d like to be at least one step ahead of our competitors, so we will keep improving the image sensor technology to be capable for the high dynamic range world.

    Of course we’re one of the few companies that can create HDR TVs as well as cameras, so of course we’re working with [our] TV business group. That way you’re not only shooting but can also display and view HDR images in the best possible environment.

    For the HDR Photo style we’re working to have a wider [DR] option so that you can be really creative when shooting HLG photos.


    Editor’s note

    This meeting was a mixture of briefing and interview, which is why some of the answers are quite long and detailed. The upshot of this is, perhaps, that you don’t have to read quite so closely between the lines to see the message Panasonic wants to send. My own interpretation of it would be ‘we’re not just an electronics company: we care about even the most subtle aspects of image quality.’ Or maybe that’s just my response to hearing the word ‘cameraness’ again.

    The thing I haven’t been able to capture in the text is the slide Panasonic showed me about the autofocus hit-rate they measured when shooting their cameras side-by-side with phase-detection-based rivals. The testing protocol wasn’t fully disclosed, but it showed their products delivering a hit-rate comparable to some pretty good cameras, and even out-performing phase-detection systems when the subject gets close to the camera.

    My own interpretation of it would be ‘we’re not just an electronics company: we care about even the most subtle aspects of image quality.’

    This is something we’ll be looking at as we test the S1 and S1R, because the general perception of DFD is that it’s flat-out inferior to phase-detection. This isn’t helped by the visually disturbing ‘flutter’ as the cameras try to maintain focus on moving objects (an effect made more dramatic by the high res viewfinders and shallow depth-of-field of the lenses on the S cameras).

    Overall, though, it’s clear that Panasonic wants its S1 and S1R to appeal specifically to professional stills photographers. When it comes to video, the company’s plans seem less well-developed. For now, at least, it seems that Panasonic sees the GH series as its main video/stills camera platform.

    Articles: Digital Photography Review (dpreview.com)