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Archive for the ‘Photography’ Category

Set Up Your Own Cloud System and Avoid Using Commercial Services

30 Oct

The post Set Up Your Own Cloud System and Avoid Using Commercial Services appeared first on Digital Photography School. It was authored by Herb Paynter.

set-up-your-own-cloud-system

If you’re anything like me, you have taken way more photos than you can access at any given time, especially if you’re away from your home system. In this article, I’ll show you why you should set up your own cloud system so you can access your image files all the time, and avoid monthly fees with commercial providers.

Image storage

set-up-your-own-cloud-system

For most of us, home is where we maintain massive drives full of images, both edited and unedited. Most of which are only loosely cataloged or organized too. When I need to find a particular photo, I perform a pretty detailed metadata-based search spread over my multi-drive setup.

The operation is neither efficient nor pretty.

Particularly when the photo I’m looking for was taken years ago and could be anywhere on my system. It’s far from the tidy professional setup I would like it to be. I’ve been adding to this collection daily since the mid-1980s.

Now multiply this dilemma by being away from home much of my life, armed only with a laptop and maybe a thumb drive or small USB pocket drive. If I haven’t uploaded all my images to one of several cloud storage systems I use, this exercise is over before it starts.

Even if I can access my desktop system, the chances are slim that all those pesky permissions doorstops will let me search all my drives remotely.

Set Up Your Own Cloud System and Avoid Using Commercial Services

Hard-drive mania. Repaving the parking lot

Recently, I counted more than a dozen hard drive carcasses stacked on shelves in my home office.

They have served as photo and file storage depots over the years. Some contain images taken twenty years ago that I didn’t transfer to my newest, latest, largest storage device.

There are some great images that I simply haven’t had the time to weed through and sort out. It’s all pretty discouraging.

For those files I have stored online, many times I have to “qualify” them with a password often deemed incorrect (aargh!). Perhaps I’m simply getting older, but there are too many passwords for too many storage sources for this to be fun anymore.

Frustration and anxiety sets in every time I leave the house with my laptop in hand. I know I’ll need to get to something that I won’t be able to access.

Two months ago, I faced the recurring problem of needing more file storage space. What to do? Yet another even larger hard drive? More online parking space? Where does this cycle end?

set-up-your-own-cloud-system

Flying the friendly skies

This time I took the time to seriously investigate the commercial cloud systems available.

If you think you’re not using cloud storage, think again.

If you have an Adobe account, you are a member of the Creative Cloud. If you are a Mac user, you have an iCloud account. If you are on Google, you probably are a member of Google cloud. Most likely, you use Dropbox – yet another cloud system.

All these systems provide file access from remote locations, but you certainly don’t have all your files on a single cloud.

While these clouds are wonderful, to some extent, there’s a significant downside to each. There’s also a lot of common problems with each. The restrictions, privacy, cost, access, limitations, and vulnerability involved with each is significant when all the facts are in.

Enter the personal cloud system

set-up-your-own-cloud-system

What I have discovered is the surprise upside of installing my own personal NAS (network-attached storage) system, which is basically a full access file server.

A NAS is a standalone Linux or Windows processor (computer operating system) acting as a full-service librarian attached to host one or more hefty hard drives and providing a significant variety of server services. Each server is available only those to whom the server’s owner (typically known as Admin) gives permission, and accessible from virtually everywhere around the globe.

You can configure each personal multi-drive cloud server as either a single massive drive system or as one of several RAID configurations. RAID stands for Redundant Array of Inexpensive Drives and consists of two identical hard drives recording mirrored copies of your files. Each drive stores identical backups for near-bulletproof security.

These NAS RAID arrays provide from two to twelve terabytes of online storage and backup.

Cloudy skies and bumpy rides

Set Up Your Own Cloud System and Avoid Using Commercial Services

But you should take great care to investigate ALL customer reviews of the various private cloud systems available.

Read beyond the marketing talking points and glitzy advertising and read the comments of current users.

The technology is proven, but not all products are quite as user-friendly as they seem. Lower-priced units sometimes indicate entry-level and basic features. Also, sometimes, the lower price indicates a lesser-quality product.

You can’t judge either books or NAS systems by their appearance OR brand popularity.

The system I originally purchased was manufactured by a highly-rated and respected hard drive company. It consisted of two four-terabyte drives set up as a RAID type 1 system that provided immediate access to virtually all my photos, videos, music, and files.

The server worked wonderfully, as long as I was on my home WiFi network. However, when I attempted to set up access away from home, some air escaped from the balloon. This lack of remote access led to me renaming my server “Fogbank” in protest.

After re-reading, reinstalling, and re-configuring the system as best as I could understand the ambiguous installation instructions, I first contacted customer support via email. Detailed explanations of my failed attempts were responded to by references to endless generic PDF documents in their “knowledge base” and forum discussions.

Unfortunately, my phone calls were handled by friendly technicians whose English was so challenged that I simply could not get a direct answer to my questions.

Multiple attempts to put this Humpty-Dumpty server back together failed over and over. Further reading on the company’s forums revealed hundreds of other frustrated users who had given up on the hardware. I will not name the product or the manufacturer. Instead, I’ll just encourage you to do your diligence and read the reviews of actual users before you buy.

Clear skies ahead

Set Up Your Own Cloud System and Avoid Using Commercial Services

I believe totally in both the concept and the technology of NAS personal cloud servers and have since purchased a quality, value-based product. I’ve spent a bit more than I did for my initial system, but I am rewarded with the amazing freedom and power behind this amazing technology.

I now enjoy speedy access to all files in my vast image library. My personal cloud server system provides file sharing and syncing, and personal multimedia services for streaming video and TV shows. It has a bulletproof backup, home security system monitoring, and many more amazing features.

I can even upload images directly from a photo session (through the camera’s WiFi) to my personal server – no waiting to get home!

set-up-your-own-cloud-system

And best of all, this secure server system is fee-free. Once you own the equipment, your only cost is Internet access. If you have an Internet account, you’re good to go. Monthly fees and service restrictions are only distant memories.

You no longer have to rent the rare air on someone else’s cloud. You can collaborate with other users and photo club members, share and download huge files via FTP, all while being entertained. And they actually call this work!

Check into these devices, ask a lot of questions, and open up a whole new communications experience for as little as a $ 500 investment.

Have you set up your own personal cloud system? Share your thoughts on the process with us below!

The post Set Up Your Own Cloud System and Avoid Using Commercial Services appeared first on Digital Photography School. It was authored by Herb Paynter.


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Why Branding Your Photography is Important

30 Oct

The post Why Branding Your Photography is Important appeared first on Digital Photography School. It was authored by Anabel DFlux.

branding-your-photography

Being a photographer is awesome. You get to play with amazing equipment, capturing smiles and beauty. But if you want to do this for a living, your title of “photographer” gets hyphenated to become “Photographer-Business Owner.” No matter which way you spin it, if you want to be a photographer who doesn’t work under someone else, you become a small businessperson.  Businesses are made up of a variety of moving components, such as a business license, insurance, equipment, marketing, and… branding. It’s likely one of the most overlooked and forgotten-about aspects of a successful business. In this tutorial, you’ll learn why branding your photography is important to a successful photography business.

Business sense in photography

branding-your-photography

As much as I wish that photographers only had to worry about the picture-taking process, the reality is they need to develop a strong business sense to be successful. When it comes to the general running, management, and marketing of your business, it needs to be run a lot of the same ways you would run a clothing store, plumbing company, or any business.

You can think of your branding as your business’s DNA. It expresses your personality and who you are, and perfectly infuses it into your business. This helps attract the right customers and ward off the wrong ones.

As with any business, you will need to go with the flow and adapt to the tide of how society is expecting your small business to function. In the modern age of internet prevalence, society is looking towards businesses that have their aesthetics on-point.

Pleasing and striking imagery is reigning supreme when it concerns advertising your business and attracting new customers. You need to be recognizable to stand out from the sea of competition. This is where having a good brand is super important.

What is Branding? 

So, what is branding? I’ve heard so many people have different definitions for this one simple little word. 

In business, a brand is a name, term, design, symbol and/or any other feature that identifies one seller’s good or service as distinct from those of other sellers. As such, branding is a practice in which a company creates these features that identify their brand. Branding is what sets you apart from the other photographers in your area, in the nation, maybe even the world! 

Branding doesn’t even hold exclusive to just your name, logo, and slogan. Branding is prevalent in all facets of the business experience, from customer acquisition, customer correspondence, and advertising. Even just creating a custom business header for all paper documents that your client receives (such as the contract and invoice) is a form of branding for your business. 

Image: Patrik Michalicka

Patrik Michalicka

Why is branding your photography important? 

I’d argue that branding is extremely critical for businesses, despite being something that not all business owners concern themselves with. The legalities of running a business are very important to get squared right away, but branding should come pretty close after that. Without branding, your business won’t have a distinct voice, and that can cost you a lot in the end.

Branding your photography is important for these reasons:

Branding helps you gain recognition

Think of a brand as the face of your business. What do people recognize first when they see someone? Their face! Your brand – the combination of your business name, logo, and other identifying features – will ensure people recognize you, and your business stands out from the rest of the photography business tide. People tend to differentiate businesses by their logo first and foremost, and an appealing logo is a great way to garner attention.

Image: Deliquesce Flux Photography Facebook Page

Deliquesce Flux Photography Facebook Page

Increases your value

Did you know that branding can increase the value of your business? Branding can give a business more leverage in the industry and significantly improve client acquisition. The more clients you are able to acquire, the more valuable your photography becomes. As branding aids in recognition, which in turn leads to an establishment in the industry, your photography service becomes a more appealing investment for a client.

Can help you charge more for your services

I don’t think anyone has ever complained about making a little more money. Have you? Branding can help you when setting your prices. Having a beautifully tailored and professional brand can help vouch for your prices because you give a very professional impression. The amount you invest in your business can also justify the pricing set by you, and branding is a big part of that investment.

Creates trust

If customers see that you’ve invested the time, effort, and finances in making your business well branded and beautiful, they’re more likely to be convinced by the confidence you have in your own work. This generates deeper trust.

People are more likely to do business with a company that has aesthetically pleasing and well-polished branding. This gives an immediate impression of professionalism versus a lack of branding, which screams “amateur.”

Can create customer loyalty

Branding also helps with customer loyalty. Customer loyalty is the likelihood that the customer will keep coming back to you, referring you, and vouching for you versus going to someone else. 

Think of your own habits. How often do you go to either Coffee Bean, Starbucks, Joe’s Coffee, or some other coffee shop with a strong brand rather than going to a different coffee shop? This has to do with more than just the taste of the coffee and convenient proximity. It’s familiarity, and the familiarity is established with unique and recognizable branding the speaks very loudly.

Supports advertising efforts

Image: Deliquesce Flux Photography Voucher

Deliquesce Flux Photography Voucher

A big part of the business equation is advertising. If clients can’t find you or don’t know about you, how can they book you? Marketing is extremely important, especially in the social media age. Marketing is the act of spreading awareness about your business, whether it be through digital advertising, partnering with local businesses, or launching billboards!

Branding goes hand in hand with advertising, as your advertisements will portray your brand. Adding your business logo to all of your advertising material is fundamental, and that’s a part of branding!

Your brand can help you stay focused

Most of us have a crux of comparing ourselves to others within the industry. I know I’m guilty of looking at other photographers and wanting to do work similarly. Whether you’re a sunshine and rainbows photographer who is loving the moody, gothic look of another photography business and vice versa, sometimes we shift our work to match that of someone we like. However, this can sometimes be a bit bad from a business perspective. Having a brand helps you stay focused on the business you’ve created, and not stray to a business that really isn’t yours. 

Final thoughts

Image: Balázs Kétyi

Balázs Kétyi

Now that we’ve established that branding your photography is important, what now?

Review the brand you have and see what may need some improvement. Or, start thinking about creating your brand from scratch. A good place to start is your business name, logo, and slogan. Work with a professional designer to help you realize your vision for your brand. They will work with you to implement your logo across all of you print and digital collateral. This is their area of expertise, so utilize that.

It’s not a great idea to do your branding yourself, but if you have to do so, pick a font you love and then a color scheme. Be sure your font translates well across different mediums and reads well in both large and small formats as well as in print and on-screen. Don’t use too many fonts in your design either – this can look messy.

Your design should also translate in both color and black and white too because there will be times when your logo may be printed or used in black and white.

Then continue on to your website, marketing materials, price sheets, contracts, invoices, even email signature, and watermark!

It may seem overwhelming at first, but once you get going, you’ll find that branding your photography becomes quite easy!

Do you have any other tips for branding your photography that you’d like to share with us? Do so in the comments!

 

The post Why Branding Your Photography is Important appeared first on Digital Photography School. It was authored by Anabel DFlux.


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How to Photograph a Local Project When Traveling is Not an Option

29 Oct

The post How to Photograph a Local Project When Traveling is Not an Option appeared first on Digital Photography School. It was authored by Jeremy Flint.

how-to-photograph-a-local-project

If traveling is not an option, a great way to enjoy your photography is to go out and shoot a project in your local environment. Your local patch provides a wonderful opportunity for photography and is a location often overlooked and taken for granted. To photograph a local project is a hugely satisfying undertaking, especially because you don’t have to go far to achieve it.

Staying near to home also provides ample time to visit a particular place, and means you can reach a location with ease. As travel is minimal, you will incur lower transport costs and you can go back to a particular location as often as you like. Shooting locally is also a great way to practice and improve your photography whilst getting you out with your camera. Have you ever thought about what local projects to photograph and how to go about it? Well, here are some of the best ways to achieve this goal.

Choose a subject that interests you

Image: Blenheim Palace, Oxford

Blenheim Palace, Oxford

This may seem obvious, but the first thing I recommend doing is to consider and choose a subject that interests you for the project. This way, you will be more motivated to go out and shoot it.

Focus on one aspect such as a local landscape, a river, a local park, a zoo, a piece of coastline, a particular time of day, birds and wildlife in a wetland area, a particular season or even a famous building or local landmark.

Whilst finding and shooting a project close to where you live, photo opportunities can present themselves when least expected.

With a bit of luck, your timing can be greatly rewarding.

For instance, I recently shot some images of a local landmark ‘Blenheim Palace’ in Oxfordshire. It is a gorgeous historic building surrounded by wonderful parkland, manicured landscapes, and woodlands.

I planned to photograph the autumn colors during my visit and was fortunate to encounter a unique and unexpected exhibition of artworks by Maurizio Cattelan. The exhibition included these carpets of union jacks (pictured) which provided a unique point of interest in the images.

Once at your local destination consider the following:

Select a lens

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Starling murmurations, England

The fun starts once you have found a subject for your local project and you are at your location.

Think about what it is you are photographing, and the best way to capture it. This will give you insight into the type of lens you should use. If, for example, you live in a city and have decided to do cityscapes at blue hour, you may opt for a wide-angle lens. That way, you can fit more of the city into one scene. It would also allow you to fit in large architectural buildings, or capture bustling street scenes.

Another scenario may be that you want to capture local markets where you live. In this scenario, you may opt for a wide-angle lens to capture the overall nature of the market, and a portrait lens, such as a 50mm or 85mm, to get some more intimate people shots or detail shots of things sold at the market.

You may also decide to challenge yourself by using just one fixed prime lens, such as a 50mm. You could capture a range of subjects that give insight into the area where you live.

Alternatively, you may choose a telephoto lens to zoom in closer to subjects such as distant wildlife or birds. A telephoto lens is a great way to compress perspective, bringing foreground subjects closer to the background like these starlings.

Experiment photographing your subject

photograph-a-local-project

Starling murmurations, England

One thing I recommend doing when you photograph a local project is to just experiment photographing your subject.

Try using different camera settings and techniques and see what works and what doesn’t. For example, if you want to achieve a faster shutter speed as I did to capture these birds in flight, you could raise the ISO.

You may also want to experiment with your aperture. Shooting in Aperture Mode (Aperture Priority) is a great way to do this (if you are not yet on Manual Mode) as the ISO and shutter speed automatically adapt when you change the aperture setting. I achieved a wider, more detailed field of view by reducing the aperture and increasing the f-number to around f/8.

You may prefer to make certain parts of your image sharp (rather than the whole scene) and throw the rest out of focus. You can achieve this by opting for a larger aperture (smaller f-number) such as f/4. This can give you some nice bokeh backgrounds too, especially if moving to an even smaller f-number like f/2.

Change your angle

Image: Starling murmurations, England

Starling murmurations, England

Once you have taken some shots, try changing your perspective to get a different angle on your subject. You may find a different vantage point results in a better composition and image. Another way to change your angle besides repositioning yourself is to move your lens in closer and change your framing.

If you are working with a tripod, vary the height of its legs to give a fresh angle.

Reshoot

The great thing when you photograph a local project is that you can go back and re-shoot anytime. This would be much more expensive and time-consuming if you had to travel to capture your pictures.

Sometimes you won’t get the photo you desire the first time around, so a good option is to return and re-shoot. Unforeseen circumstances and factors out of your control that may warrant a reshoot include adverse changes in weather, building works in operation, too many people and wildlife that may not be present.

photograph-a-local-project

Blenheim Palace, Oxford

Going back to reshoot is a good exercise and a great chance to practice your skills too. It can help you improve your photography by learning from your mistakes and offers an opportunity to capture your project in various lighting conditions. Why not time your reshoot with a different time of day to capture some different images for your project. Alternatively, capture the same images just under different lighting conditions.

Each return visit can provide something new to photograph too. That’s because you are likely to see something different on your return in terms of your subject or pattern of light.

You may also decide to change lenses for the reshoot, or decide to focus on close up details on one visit and wide shots on another.

Summary

So go grab your gear and get out there to photograph a local project. It is a great way to capture a subject of interest that is on your doorstep and is a brilliant way to hone your skills.

Be sure to experiment with aperture, shutter speed and ISO, vary your angle of view and reshoot to improve your pictures.

What local project are you thinking of photographing? Share your thoughts and images with us below.

 

The post How to Photograph a Local Project When Traveling is Not an Option appeared first on Digital Photography School. It was authored by Jeremy Flint.


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New Loupedeck Creative Tool: Smoother Editing for Creative Professionals

29 Oct

The post New Loupedeck Creative Tool: Smoother Editing for Creative Professionals appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

Loupedeck-creative-tool-announcement

Do you ever feel like you want more control over your photo editing?

If so, you’re in luck.

Because Loupedeck has just launched one of the most innovative editing products out there: a console that’s designed to speed up your editing workflow and give you a smooth editing experience.

It’s called the Loupedeck Creative Tool, and it’s truly unique.

How exactly does it work?

The Creative Tool is a photo editing console. It hooks up to your photo editing program of choice, and allows you to use many buttons, touchscreens, and more to achieve the photo editing workflow that you desire.

Loupedeck-creative-tool-announcement

Note that the Creative Tool itself doesn’t work in place of a computer and monitor. Instead, it works alongside your computer to provide an efficient editing experience like the Loupedeck+, another Loupedeck product.

Currently, the Creative Tool is compatible with Adobe Lightroom Classic, Photoshop, Premiere Pro, Ableton Live, Adobe Illustrator, and Final Cut Pro X. The company promises to integrate Autodesk Fusion 360 before the year is out, and you can certainly expect additional compatible programs as Loupedeck update the Creative Tool.

Here’s a video explaining how the product works with Lightroom Classic:

?

Who’s it for?

Now, while the Loupedeck Creative Tool seems like an intriguing option, who should actually consider the product?

First, I’d recommend beginner photographers stay away from the Loupedeck Creative Tool. It’s a lot to handle, and doesn’t offer much benefit to anyone who doesn’t have a consistent editing workflow and very specific needs.

On the other hand, for more serious photographers (including professionals), the Loupedeck is a great choice. You’ll use the Creative Tool to enhance your editing. And it’ll enable you to edit faster without compromising quality.

As explained by the Loupedeck CEO:

The rise in popularity of professional editing within the digital workspace has sparked a new generation of creative professionals who require absolute precision, versatility, portability and endless customization possibilities in the tools they use, which was considered in the design and development of the Loupedeck Creative Tool.

If you’re one of these serious creative professionals, then you should seriously consider the Loupedeck Creative Tool. It’s available for preorder on B&H Photo Video, and the company will begin shipping on November 11th.

New Loupedeck Creative Tool: Smoother Editing for Creative Professionals

Now I’d like to know your thoughts:

Would you be interested in a product like the Loupedeck Creative Tool? Are you looking for increased customization in your editing?

Let me know in the comments!

The post New Loupedeck Creative Tool: Smoother Editing for Creative Professionals appeared first on Digital Photography School. It was authored by Jaymes Dempsey.


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4 Ways to Use the Canon 11-24mm Lens

28 Oct

The post 4 Ways to Use the Canon 11-24mm Lens appeared first on Digital Photography School. It was authored by Nisha Ramroop.

4-ways-to-use-the-canon-11-24mm-lens

You finally got your hands on the esteemed Canon EF 11-24mm F/4L USM lens. It’s a heavy, sharp, ultra-wide thing of beauty with an awesome perspective. Now you’re wondering, other than capturing the entire scene in front of you, how does one maximize this lens? Here are a few ways to you can use the Canon 11-24MM lens:

4-ways-to-use-the-canon-11-24mm-lens

1. Compositional Impact

When you first look through the Canon 11-24mm lens, everything looks high impact and with a “wow” factor, as the view is quite unique. However, shooting at an ultra-wide focal length does not automatically translate to better pictures. No matter what lens you use, all the elements that make a great picture still apply.

4 Ways to Use the Canon 11-24mm Lens

Wide-angle lenses are used extensively in landscape photography for the “near-far” style of composition. This translates to the ability to include generous foreground elements, as well as a middle and background (e.g skies). Keep in mind that an ultra-wide amplifies your distances further. This all amounts to creating an image with great depth and compositional impact.

4 Ways to Use the Canon 11-24mm Lens

One of the reasons that an 11-24mm lens needs time to master is because, by default, ultra-wide lenses include everything in a scene. When you are creating a photograph, though, it’s still about composing to include (and exclude) all the elements you want.

2. Lines and space

The minimal distortion on the Canon 11-24mm lens allows you to keep your straight lines straight. When you need a large angle of view in your architectural photography, this feature is quite useful. This is also great if you are inside a space with a lot of detail to capture. Conversely, of course, it works against you when want to exclude the details.

4-ways-to-use-the-canon-11-24mm-lens

In enclosed spaces, it is often hard to capture an entire room unless you use an ultra-wide lens. The angle of view on the Canon 11-24mm lens (mounted on a full-frame) does the job sharp and with minimal distortion. It is not limited to building interiors though, think about that cave or canyon you want to capture.

Using an ultrawide (that is not a fisheye) will go a long way towards capturing such spaces.

4-ways-to-use-the-canon-11-24mm-lens

Image 1: Horizon Centered Image 2: Lens tilted up slightly Image 3: Lens tilted down slightly

All lenses give the effect of converging lines when pointed above or below the horizon. However, it is more noticeable when you use a wide-angle lens, though, as you capture a greater expanse. Furthermore, with wides and ultra-wide lenses, you change the location of your “vanishing point” even with small variations in your composition. So, be mindful of your verticals.

Note: The vanishing point is that point where lines converge or meet and appear to vanish.

3. Perspective exaggeration

As mentioned previously, an ultra-wide lens exaggerates distances. This perspective exaggeration makes nearby objects look even bigger (nearer) and those further away look even smaller (farther). Great high-impact images occur when you master the art of perspective.

4-ways-to-use-the-canon-11-24mm-lens

Head-on Shot

It helps to remember that shorter focal lengths, as well as having the camera nearer to the subject, both lend themselves to a stronger perspective/bigger perspective exaggeration effect. Also of note, angles play a huge role when you are showing perspectives. When you shoot at a 45-degree angle, for example, the image will have more depth than if you shoot at a more head-on (flat/plane aligned) angle.

Image: The same Image as above, shot at an angle

The same Image as above, shot at an angle

So practically speaking, when using a wide-angle lens, there is often an innate need to move closer to the subject, which is what affects the perspective. While perspective exaggeration works well with landscapes, it does not work well for portraiture (no one wants their nose to look bigger, right?)

4. Artistic

Perspective exaggeration (above) is one of the ways you can get creative with your Canon 11-24mm lens. You can use it to emphasize detail in your foreground, while still capturing the background scene. If you shoot flowers, for example, getting closer will make them appear bigger than they really are.

If you want to prevent perspective exaggeration, place your subject in the center of the frame. For a more artistic approach though, you can emphasize the perspective exaggeration by placing your subject closer to the edges.

4-ways-to-use-the-canon-11-24mm-lens

Shooting from lower positions is another great way to get creative with this lens.

Conclusion

The Canon EF 11-24mm F/4L USM lens is a great lens to have in your arsenal.

After investing in such an amazing lens, though, you should maximize it. Experiment with architecture and interiors, getting closer to your subject and let your creative side out to play.

Remember, wider does not automatically mean better, and the rules of composition still apply (and can even be more challenging).

Share your perspectives with us below!

The post 4 Ways to Use the Canon 11-24mm Lens appeared first on Digital Photography School. It was authored by Nisha Ramroop.


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Tips to Achieve Memorable Getting Ready Photos at Any Wedding

27 Oct

The post Tips to Achieve Memorable Getting Ready Photos at Any Wedding appeared first on Digital Photography School. It was authored by Jackie Lamas.

memorable-getting-ready-photos-at-any-wedding

Even though every wedding is unique, each wedding photographer knows that the timeline of photos is pretty much the same, beginning with the getting ready photos.

Learn how to successfully photograph the bride and groom getting ready, what you’ll need to prep for beforehand, and why it’s important to capture this part of the day during a wedding.

wedding-day-getting-ready-photos

What are the getting ready photos exactly?

The getting ready portion of a wedding day is when the bride and groom begin to get dressed for their wedding celebration.

wedding-day-getting-ready-photos

Getting ready photos are to include both the actual getting ready portion and the details of the day like shoes, florals, dress, rings, etc.

It’s usually when the bride is getting her makeup done, getting into her dress, putting on her jewelry, and all of the other final details that go into her complete look. The same goes for the groom; photos of him getting into his tux or suit, putting on his watch, tie, and shoes.

Image: The getting ready portion of the wedding day lets you get photos of the important details of...

The getting ready portion of the wedding day lets you get photos of the important details of the day.

Sometimes, getting ready photos will include more people during the shoot. For example, the bride might want to get ready with all of her bridesmaids and have her maid of honor help with putting on her veil.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

Other times, you might get the bride and groom getting ready together in the same space. Either way, it’s a crucial moment during the day that leads up to all the festivities. It tells more of the story of how the wedding day unfolded.

Prep for the getting ready

wedding-day-getting-ready-photos

Inform your clients during a pre-consultation

A pre-consultation is where you meet with your clients and go over the details of the wedding day. It is important to find out if the couple will be getting ready in the same location or different locations.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

If at all possible, advise your clients to get ready in the same location but in separate rooms. That way, you can bounce between both of your clients and capture the getting ready shots.

However, sometimes it isn’t possible. But don’t worry, sometimes you can re-create some of the getting ready moments before the ceremony and still get those beautiful getting ready photos to go with the narrative of the day.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

Advise your clients to tell their key people (those helping with the brides or grooms outfit) to be ready, too, since they will also be photographed during the getting ready stage. This goes for the mother of the bride, father of the bride, bridesmaids, and groomsmen.

wedding-day-getting-ready-photos

Make sure the key people are dressed and made up for the getting ready photos so everyone looks great in the final images.

Tell your clients to make sure florals are ready during this time so that you can photograph them before the wedding day begins.

Prep your gear bag

There are a few items you should have handy for the getting ready portion of your day. They aren’t required but do make the getting ready photos more streamlined and easier to photograph.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

One handy tool is a Command Hook. This will help you stick the hook where you want, hang the dress or suit, and photograph it virtually anywhere at the location of the getting ready photos. It also helps hang other details that are important to the wedding day.

Bring a small poster board or some fabric to style a flat lay of the details. This could include things like the rings, shoes, garter, bouquet, or special details like vow books. It can give you a cohesive look to the detail photos. That way, you’re also not limited to the surfaces in the getting ready room, if there are any available spots.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

PlayDoh or similar putty can help keep rings styled or from falling over. Roll a tiny ball and place it under the rings, ring boxes, jewelry, and other items to keep them in place. Then simply remove it after you’ve achieved your shot.

wedding-day-getting-ready-photos

Use a video light or flashlight from your phone to light the details if you need a little boost in light. Some getting ready rooms, like bridal rooms, are tiny and don’t offer much light, so having a video light or using your flashlight from your cell phone, can help give you the light you need. It can also help you to get interesting photos of the details like rings or shoes.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

While these items aren’t a must, they do help with styling the details of the getting ready portion.

What to photograph during the getting ready portion of a wedding day

The getting ready part of a wedding day isn’t just about photographing your clients getting into their dresses or suits – it’s much more than that. It’s about capturing a part of the day that begins all of the events that everyone is excited about!

wedding-day-getting-ready-photos

When photographing the getting ready, mix different style shots like full length and close-up shots of the same scene.

When you photograph a getting ready, make sure to get photos either styled or depending on your photography style, the following:

  • Rings, ring boxes, ring pillows or carrying cases
  • Florals: bouquets, boutonnieres, hairpieces, and corsages for others
  • Shoes
  • Accessories like jewelry, watches, gifts of the bride and groom
  • The something blue, something old, something borrowed if they are part of the wardrobe/attire.
  • Getting ready: Makeup and hairstyling, adjusting their dress/suit, putting on the dress/suit
  • Putting on shoes
  • Detail photos of the dress/suit alone and on the bride/groom
  • Invitation set
  • Portrait of your client alone
  • Portrait of the client with their bridal party or others who are in the room with them
  • Anything else that is considered special or important
  • Key people in the background or with your client

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

How to get the most out of getting ready photos

The getting ready photos are somewhat of a photojournalistic approach to the day. Besides the detail shots that you style, most everything else is photographed as it unfolds during this time.

wedding-day-getting-ready-photos

To get the most out of the getting ready photos, try and get different focal length shots of the events like the makeup and hair. Get a wide shot of the room but also get close-up photos of the makeup as it’s applied. Capture real emotions from the people in the room with your client.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

When your client is ready to get dressed, ask them to clear out the portion of the room that you’d like to use. For height, consider getting on the bed if your client is using a hotel room.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

If you can, choose a location with nice lighting and a calm vibe. It will help set the tone of the getting ready portion of the photos.

Remember, during this time, clients are usually feeling a mixture of emotions. They also have to attend to tasks, questions, and anything that might come up that is related to the planning of the wedding.

wedding-day-getting-ready-photos

So a calm setting can really set the tone for the rest of the day while you photograph your client as they get dressed.

Also, don’t worry about moving furniture if you need to, or other items to get the best photo possible. Try different areas of the getting ready room to choose the best photos of the details, dress, and your client.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

Photograph a portrait of your client after they are dressed alone

As mentioned above, setting the tone for the rest of the day can make all the difference for your client. This is why, after your client has gotten dressed, that you take them to a calm location and photograph a portrait of them alone.

wedding-day-getting-ready-photos

During this time, don’t ask anything of them. Don’t mention the wedding, planning, or anything that is related. Just help them to feel calm by using a soft tone, directing them to get the best angle, and show them a photo or two so that they get excited by how great they look!

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

This will also build a nice rapport with how you handle the stress of the day. It will also help your client to feel less saturated or anxious about their wedding day.

How to photograph getting ready photos after the fact

Sometimes you don’t have time to take getting ready photos of both of your clients due to logistics, being the only photographer, or otherwise. Other times, time slips away and cuts time for getting ready photos altogether. Or, your client might have opted to set the hours of coverage to cover more of the reception than the getting ready portion.

wedding-day-getting-ready-photos

You can take portraits like this later in the day to re-create the getting ready photos.

If this is the case, don’t worry, you can recreate the getting ready photos after the fact! For example, before the ceremony, while your client waits to come out and down the aisle, you can get a few getting ready photos of them in the suite or empty hallway/walkway. Simply ask them to fluff their dress, have their key person adjust their veil, or pretend to tie their dress or suit.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

You can get action shots like having your clients look into the mirror and pretend to put on their jewelry or suit jacket or shoes. While you might not have been there during the actual getting ready, you can always pretend like you were by styling and directing your clients in between other wedding day events.

wedding-day-getting-ready-photos

Why are getting ready photos important?

Getting ready photos are important to a wedding day because, as the photographer, you’ll have time to get the important details of the day photographed. The rings, vow books, bouquets, and most importantly, the dress or suit that your clients wear.

wedding-day-getting-ready-photos

Each of these items was thought about, and chosen with the utmost care and attention to the details. Anything that your clients poured their hearts into is worthy of photographing. It also makes for a nice retelling of the wedding day in an album or publication after the wedding day has ended.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

Most importantly, photographing getting ready photos allows you to set the tone for the day and reassure your client that you are there for all of it. That you are there for the best moments of the day and to help them feel confident, beautiful, and excited about the rest of the wedding events. It’s like you’re there as their personal cheerleader on what is usually a stressful day.

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

Having this time with your client also helps you to get to know them a bit more. You can try different angles during the individual portraits, and also get to know who the key people are that need photographing during family formals and bridal party photos.

In conclusion

Tips to Achieve Memorable Getting Ready Photos at Any Wedding

Telling the story of a couple during their wedding day is truly an honor for any photographer. The getting ready portion of the day sets the tone and begins the story of how the day unfolded. These tips will help you successfully capture your clients during the start of their most important day as a couple.

Do you have any additional tips for capturing the getting ready photos of any wedding day? We’d love you to share them with us in the comments!

The post Tips to Achieve Memorable Getting Ready Photos at Any Wedding appeared first on Digital Photography School. It was authored by Jackie Lamas.


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10 Awesome Photoshop CC Tricks You Wish You Knew

27 Oct

The post 10 Awesome Photoshop CC Tricks You Wish You Knew appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.

photoshop-cc-tricks

All photographers want their photos to look fantastic and part of the path to great images is the post-processing. You can do so much with the right tools if you know how to use them well. Photoshop is such an amazing tool for photographers. The more you use it the more you find that it can do. The more you realize you have to study to be able to make the most of it. In this article, I will share with you ten cool Photoshop CC tricks I love using when I work on my photos in Adobe Photoshop.

1. Photoshop search

10 Awesome Photoshop CC Tricks You Wish You Knew

Photoshop articles like this or video tutorials often suggest tools to use that you may not be familiar with. It’s easy enough to remember the tool but forget its location within photoshop. This is where the Photoshop search comes in helpful.

Up in the top right of the main photoshop window, you will find a search icon. Click on it to search not only to find that tool you want but other things too. You can also search for tutorials, Lightroom and Adobe stock images.

2. Manage keyboard shortcuts

10 Awesome Photoshop CC Tricks You Wish You Knew

When working with any complicated software, it pays to learn at least some of the keyboard shortcuts. Knowing the shortcuts for the tools you use the most will help speed up your workflow.

In photoshop you have the capacity to customize your keyboard shortcuts. It’s easy enough to do. If you’ve been using photoshop for a while you will know which tools you use often and will want to know the shortcuts.

To find them, all you need to do is go to the top menu and select Edit->Keyboard Shortcuts. This opens up a window where you’ll see all the information you need to learn the shortcuts and change them.

Most keys and many combinations have shortcuts assigned. These can be customized to suit your working style.

One key that has no default shortcut assigned is the ‘n’ key. You can assign your favorite tool to it without disrupting any of the other shortcut keys.

3. Temporary tool select

Another helpful trick that aids smooth workflow is being able to temporarily select a tool.

Say you’re working on an image with the Burn tool and you see a small blemish you want to remove with the Clone tool. You can simply press and hold the ‘s’ key to select the Clone tool. Once you’ve removed the blemish, release the ‘s’ key and your cursor will revert back to the Burn tool.

This can be used with most keyboard shortcuts.

4. Open the same image in two windows

Photoshop-CC-tricks

Opening the same image document in two windows gives you some great flexibility. You can have one instance of the file zoomed and be working on the details and the other showing the entire frame. This lets you see the changes you make in the detailed view as they happen in the full-frame window also.

To open two image documents, go to ‘Window’ in the top menu and select Arrange->New Window for [the file name of the opened file]. Click on this file, and a new instance of the file will open. Now you can select Window->Arrange and select the display option you prefer. Here I have selected to show 2-up Vertical.

This trick is very cool if you are working with two or more monitors.

5. Creating selections of Highlights and Shadows

Photoshop-CC-tricks

Selecting only the highlights or dark areas of an image can give you more control when making certain adjustments.

To do this, choose the type of adjustment you want to make. For this example, I have added a Curve Adjustment Layer. This is from the menu at the bottom of the Layers panel. Once I have the new adjustment layer, I then delete the layer mask.

Here’s where the magic happens. Press Ctrl+Alt+2 (Cmd+Opt+2 on Mac) and all the bright pixels will be selected. When you click on the Curves icon in the Layers panel, you will not only be making adjustments to the brightest pixels. In the Properties panel of the mask, you can choose to invert the selection and work on the darker pixels.

6. Pen tool tips

Photoshop-CC-tricks

Learning to use the Pen tool in photoshop is frustrating for many people. At first, it can be difficult to make the line go where you want it to. Here are some tweaks you can make so your learning curve is not so steep.

When you have the Pen tool selected, click the Cog icon on the top menu. Here you can alter the settings for how the line looks and responds. You can determine the weight and color of the line. This can be helpful in allowing you to see where you’re drawing more easily.

Probably the most helpful aspect of the Pen tool settings is the Rubber Band checkbox. With this setting active, you can see where your line is as you draw. This allows you to see where your line will be in real-time. Without the Rubber Band box checked, you will not see where your line will be drawn until you click on a point.

Two more helpful tips with the Pen tool are:

  1. Use the spacebar as you click. Hold the spacebar to allow you to place the point precisely where you want it to be.
  2. Once your line is complete, use Alt+Click to modify the handles on a point so you can alter the curve of the line.

7. Select colors from any application

10 Awesome Photoshop CC Tricks You Wish You Knew

Matching a color you want to use in photoshop with a color in another program or app is easy and can be very useful. Pulling the same color and applying it to text, a brush or fill means you can precisely color match what you are working on.

Shrink your photoshop window and place it over the area you want to select the color from. Simply select the tool for how you want to apply the color. In my example, I want to fill the background of my logo with a specific color from a photo on my website. Click and hold the Alt key as you drag your mouse to hover over the color you want to match.

When you release your mouse, Photoshop will use it as the selected foreground color. Now you can apply it as you wish.

8. Control Color Luminosity

Photoshop-CC-tricks

By creating a new black and white Adjustment Layer and setting the Blend mode to Luminosity, you can darken or brighten each color in your image. Simple drag the slider for each color you want to adjust until you are satisfied with its luminosity.

9. Transparency using ‘Blend If’

10 Awesome Photoshop CC Tricks You Wish You Knew

The ‘Blend If’ mode is a powerful tool when you know how to use it. Selecting and manipulating layers using the Blend If functions allow you to alter the luminosity or color channel of a layer.

In this example, I wanted to eliminate the black background from my logo and replace it with an image. The image is on the layer underneath my logo. Bring up the Layer Style panel by double-clicking on the layer you want to work on. With the Blend If mode set to Gray, use the slider below it to remove the darker or lighter pixels. In this example, I have moved the slider on the left towards the right to take out the black background of the logo.

Making the altered layer a Smart Object will make those hidden pixels transparent for even more flexibility.

10. Non-destructive Spot Healing Brush

10 Awesome Photoshop CC Tricks You Wish You Knew

Adding a new layer above the image you are working on allows you to work non-destructively with the Spot Healing Brush. Often with highly textured images, the Spot Healing Brush provides an unsatisfactory result. Adding an extra blank layer gives you more flexibility.

The key to making this work is to ensure you check the Sample All Layers checkbox in the top menu bar.

Conclusion

I hope there are a few new tips and tricks on this list of Photoshop CC tricks that you can find helpful. As with all things Photoshop, everyone works differently. There are also many ways to reach the same end result.

If you know of some other cool Photoshop CC tips or tricks let us know what they are in the comments below.

The post 10 Awesome Photoshop CC Tricks You Wish You Knew appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.


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RAW or JPEG: A Game Of Formats! [video]

27 Oct

The post RAW or JPEG: A Game Of Formats! appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

In this great video by Nicolas Doretti, he explains the differences between using RAW and JPEG formats.

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RAW or JPEG?

If you have struggled to understand the need to shoot in RAW format over JPEG, this video goes into great detail exploring and explaining why you can obtain so much detail from RAW files.

Nicholas explains the differences in BIT depth and how pixels are composed of 3 layers.

He also explains how to arrive at 16 million colors in an image.

This is how the bit depth corresponds to the number of colors it holds.

  • 8-bits: 16 million colors
  • 10-bits: 1 billion colors
  • 12-bits: 68 billion colors
  • 16-bits: 281 billion colors

Photos taken by your camera are around 12/16 bits of information. All of these values – that’s the RAW file. It’s not really an image; it’s the raw data taken by the sensor.

When you record your image in jpeg, your camera takes the raw information from the sensor and compresses it into an 8-bit format. As there are not as many spaces, it also applies a treatment to the image. It adjusts the contrast and saturation of colors.

The processing values depend on the selected image profile on your camera.

If you record in RAW, the camera does no editing to your image at all. It retains the 12/16-bits of information (68-281 billion colors). It is then up to you to process your images and get the most from all of that information.

The RAW image you see on your computer screen is simply an interpretation of the raw data that your camera records. Each change you make in your editing software reinterprets this data.

RAW is not an image format, as such. Each brand has it’s own version of RAW. CR2 for Canon, ARW for Sony, NEF for Nikon, RW2 for Panasonic, DNG, and other extensions exist.

Using RAW allows you to search for information, whereas there is no information in the jpeg.

Nicolas uses an image example in both jpeg and RAW formats to show you the possibilities of editing with both formats. You will notice how much more information can be gained in the shadow and highlight areas of the RAW file.

Nicolas also touches on the argument of professional photographers not needing to shoot RAW because they should be good enough to get a perfect exposure in-camera. He has an interesting take on this. He talks about retouching and uses examples of photos dating back to 1861 that were retouched.

Watch and see what your thoughts are here! Share any comments on this information in the comments below!

 

You may also find the following helpful

  • The Basics of RAW files {and what to do with the darn things}
  • RAW Files: Digital Manifestations of the Emperor’s New Clothes
  • Quick Beginner’s Guide to Processing RAW Files in Photoshop Adobe Camera Raw
  • How to do Powerful RAW Conversions with Luminar 2018
  • ACDSee Photo Studio Ultimate: Efficient RAW Workflow for Professionals
  • Is Shooting RAW+JPEG the Best of Both Worlds?

The post RAW or JPEG: A Game Of Formats! appeared first on Digital Photography School. It was authored by Caz Nowaczyk.


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Weekly Photography Challenge – Halloween

26 Oct

The post Weekly Photography Challenge – Halloween appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

This week’s photography challenge topic is HALLOWEEN!

Image: Photo by Jon McIntire

Photo by Jon McIntire

Seeing as though it is the week of Halloween, I decided to make that the weekly photography challenge this week. If there is no Halloween celebrations where you live, then just take some spooky photos and share with us!

So go out and shoot those spooky things that pop up for Halloween! Decorations, black cats, pumpkins, witches, creepy houses, trick or treaters, or anything that is spooky and resembles Halloween. Alternatively, shoot images of people setting up for Halloween.

Have fun (or get spooky), and I look forward to seeing what you come up with!

Image: David Menidrey

David Menidrey

Image: James Lee

James Lee

Image: Jen Theodore

Jen Theodore

Check out some of the articles below that give you tips on this week’s challenge.

Tips for Shooting HALLOWEEN

26 Spooky Images for Halloween Week

Creating Ghostly Images for Halloween

How to Light Creepy Halloween Masks for Added Drama

27 Sinister Images for the Week of Halloween

5 Tips for Creating Creepy Halloween Photos

Halloween Photography Tips

 

Weekly Photography Challenge – HALLOWEEN

Simply upload your shot into the comment field (look for the little camera icon in the Disqus comments section) and they’ll get embedded for us all to see or if you’d prefer, upload them to your favorite photo-sharing site and leave the link to them. Show me your best images in this week’s challenge.

Share in the dPS Facebook Group

You can also share your images in the dPS Facebook group as the challenge is posted there each week as well.

If you tag your photos on Flickr, Instagram, Twitter or other sites – tag them as #DPShalloween2019 to help others find them. Linking back to this page might also help others know what you’re doing so that they can share in the fun.

The post Weekly Photography Challenge – Halloween appeared first on Digital Photography School. It was authored by Caz Nowaczyk.


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What You Need to Know to do Successful Restaurant Photography

25 Oct

The post What You Need to Know to do Successful Restaurant Photography appeared first on Digital Photography School. It was authored by Darina Kopcok.

successful-restaurant-photography

If you want to be a food photographer, you’ll likely start your career shooting restaurant photography. This is how most food photographers get their start. Restaurants have smaller budgets, so they’re open to working with new photographers.

However, photographing for restaurants isn’t that easy. Not only do you have to be skilled at shooting food, but you also need to be able to shoot interiors and portraits of the chef and other staff.

Restaurant photography can be a lot of work, and there are a lot of ins-and-outs you should know to make sure you don’t end up getting burned by this very specific type of shoot.

What You Need to Know to do Successful Restaurant Photography

Ask for a shot list

Before you can give a potential client an estimate, you need to know what you’ll be photographing in order to estimate how long the shoot will take you. For example, beverages can take longer to photograph than a plate of food, as managing reflections in glass can take time and be challenging.

You should base your estimates on the project scope. If you can’t estimate how long the shoot will take you, you can’t price your services accordingly. Get a breakdown of how many food images will be required, how many drinks etc.

Some restaurants want you to bring in your own surfaces, dishes, linens etc. for a more magazine editorial feel. In this case, note that it will take longer to shoot this type of scene than it will shooting their own dishes on the restaurant tables.

Scout for the location and light

Check out the location beforehand so you know what you’ll be up against in terms of lighting. You’ll also need to figure out where to set up your equipment and workspace. This should be done with agreement from the manager or proprietor.

It’s important that if the restaurant is open when you shoot, that you’re as unobtrusive to the patrons as possible. See if the client can close off a section of the restaurant where you can work without bothering anyone, and vice versa. 

successful-restaurant-photography

Discuss styling the food

When shooting for restaurants, you should make clear on the outset that you’re not a food stylist and therefore are not responsible for how the food looks.

Food styling is a different occupation. It requires a separate skill set from photography. Your job is the lighting and image capture, not the plating of the food.

Of course, you should always be aware of garnishes and stray crumbs, and generally, make sure the food looks its best for the camera. I’ve been known to send back a sloppy looking burger or two.

The point is that clients need to make sure their chef is up to the task. Otherwise, they should hire a food stylist to guide them. A food stylist can be pricey and not feasible for an already tight budget. In the case that a client refuses to hire one, they should know that the look of the food on the plate ultimately falls on them.

Make sure you state this in your contract. You have a contract, right?

What You Need to Know to do Successful Restaurant Photography

Bring a food styling kit and some basic props

While you won’t be plating and styling the food, you should still bring along a basic food styling kit that includes items such as tweezers, cotton swabs, and small brushes to tame errant garnishes or clean unwanted crumbs and drips from the plate. You want to do the best job you can with what you’re given.

It’s a good idea to come prepared with some props as back up. Bring a stack of linens in various shapes, sizes, and colors, and maybe some cutlery. Sometimes clients want their own tables, flatware, and dishes shot as they are experienced by the patrons, but many have a branding direction in mind that requires a specific look or ambiance. 

For example, when clients wanted me to create dark and moody images for them, I bring in small, dark dishes and vintage cutlery – the opposite of the large, white dishes you see in most restaurants. 

successful-restaurant-photography

Use a tripod

If you shoot only in natural light, be aware that most restaurants are too dark for food photography.

You’ll need to shoot by a window and use a tripod so you can decrease your shutter speed and make a longer exposure. This won’t work for photographing people, however, as they will be blurry with a slow shutter speed.

If the images will only appear on the web or in social media, you can crank up the ISO and fix the noise in your images later in post-production.

When I scout the location, I try to take a few test shots and see how they look in Lightroom before making my lighting decisions.

successful-restaurant-photography

Shoot horizontally

Have a conversation with the client about how they would like the images shot. Most restaurants only need images for their website. Interactive web design often requires that images be shot in landscape orientation.

If the client will be printing some of the images on a menu, this may require a vertical format (and a higher resolution). Make sure to discuss the best picture orientation with the client. Make note that if they want both, it can take you up to twice as long to shoot the images, as not only will you have to adjust the camera, but you’ll have to recompose each image.

Shoot tethered 

I always hook up my camera to a laptop so the client can view the images captured by my camera. Shooting tethered allows you to see a larger, more accurate rendition of your shot than you can get from the screen on the back of your camera. You can use Lightroom or Capture One Pro for tethering. Make sure you have a high-quality tethering cord. 

What You Need to Know to do Successful Restaurant Photography

Work with the client

Ultimately, you want to produce good work that makes the client happy. For this, the client needs to be involved in the process. They must be present at the shoot to provide creative direction and approve the images that are captured. That way, they can’t come back and tell you they don’t like them, or that they don’t align with the branding or aesthetic they had in mind.

I have a clause in my contract stating that I will not begin a shoot without someone representing the restaurant present. Also that the client will forfeit the deposit if I need to pack up my things and leave. Believe me, you don’t want to get into this situation. 

Collaborate with the chef

Involve the chef in the process as much as possible. When you make an appointment to scout the location, ask if you could meet the chef.

Making the chef feel like an important part of the process can make a big difference in the outcome of your shoot. The shoots that end up being the most easy and fun are the ones where the chef is enthusiastic about working with you and making the food look its best for its moment in the spotlight.

What You Need to Know to do Successful Restaurant Photography

In conclusion

One more thing. Before you set foot in the restaurant with your camera, make sure you have liability insurance. Many restaurants won’t always think about this, but bigger clients will often ask for proof of liability insurance. If someone trips over an extension or tethering cord and decides to sue the restaurant, you can be included in that lawsuit. 

Shop around for the best insurance for you, and read the fine print carefully. You need insurance that is specific to the photography industry so you can make sure you’re covered in the types of situations you will be faced with.

You should also insure your equipment against theft, loss, and damage, including that from fire or flood.

Restaurant photography can be a great way to start building up your professional portfolio. Just make sure to do it right to avoid any headaches along the way, and to get your clients to hire you as their preferred photographer whenever they update their menu.

Do you have any other tips or experiences you’d like to share with us about Restaurant Photography? Do so in the comments!

The post What You Need to Know to do Successful Restaurant Photography appeared first on Digital Photography School. It was authored by Darina Kopcok.


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