Yesterday I was prompted by Facebook and asked if I wanted to take a survey on my Facebook page. I said yes and took the survey. Here are the questions that Facebook asked me. Maybe this survey gives some insight into what they are thinking about in terms of public perception and product development. I don’t know anything more about the survey. I don’t know who it was targeted towards, how many people were given it, or any other demographic or statistical data.
1. Do you manage the Facebook page or public profile you were just visiting?
Yes, I manage this page by myself
Yes, I manage this page along with 1-4 other people
Yes, I manage this page along with more than 4 people
No, I do not manage this page
2. What is your role in managing this Facebook page or public profile?
I am the public figure this Facebook page or public profile is about
I am an Account Manager — I work for a third-party management firm
I don’t manage the page directly — I make partnership and business decisions
Other
3. Do you manage your Facebook page or public profile using the Facebook website or app, or do you use a tool such as HootSuite, CoTweet, or Seesmic?
I primarily use the Facebook website or app to manage my Facebook page or public profile
I primarly only use another tool such as HootSuite, CoTweet, or Seesmic to manage my page or public profile
I use both the Facebook website or app and another tool equally
4. Approximately how many fans or subscribers does your page have?
5. Approximately how often do you post from your Facebook page or public profile?
Multiple times per day
About once a day
2-6 days a week
About once a week
2-3 times a month
About once a month
Less often than once a month
6. About what percent of the time are the posts composed by the public figure this page is about (rather than another person or agency posting on the figure’s behalf)?
Less than 20%
Between 20% and 40%
More than 40%, but less than 60%
Between 60% and 80%
100%
I don’t know
7. If you were to post something to your page, approximately what percent of your Facebook fans would you expect to have the post show up in their news feed?
Less than 20%
Between 20% and 40%
More than 40%, but less than 60%
Between 60% and 80%
More than 80%, but less than 100%
100%
I don’t know
8. What percentage of Facebook’s engineering resources do you think are dedicated to increasing revenue (versus developing new products and improving on existing products for our users)?
Less than 20%
Between 20% and 40%
More than 40%, but less than 60%
Between 60% and 80%
More than 80%, but less than 100%
100%
I don’t know
9. Relative to other initiatives, how important is your Facebook page or public profile in meeting your business objectives?
Not at all important
Slightly important
Somewhat important
Very important
Extremely important
10. Please indicate how important each of these metrics is to you when you are trying to evaluate the overall success of your Facebook page or public profile.
(Choices offered were: not at all important, somewhat important, very important)
Referral traffic (e.g. website visits)
Content engagement (e.g. video views, likes, comments on posts)
Increased reach (e.g. fanbase growth)
11. Do you agree or disagree with the following statement? My Facebook page or public profile helps me to accomplish my business objectives
Strongly disagree
Somewhat disagree
Neither agree or disagree
Somewhat agree
Strongly agree
12. Do you agree or disagree with the following statement? I am happy with the level of engagement my fans have with my Facebook page or public profile
Strongly disagree
Somewhat disagree
Neither agree or disagree
Somewhat agree
Strongly agree
13. Overall, how satisfied are you with the rate at which you acquire new Facebook fans?
Completely dissatisfied
Very dissatisfied
Fairly dissatisfied
Neither satisfied nor dissatisfied
Fairly satisfied
Very satisfied
Completely satisfied
14. Overall, how satisfied are you with managing a Facebook page or public profile?
Completely dissatisfied
Very dissatisfied
Fairly dissatisfied
Neither satisfied nor dissatisfied
Fairly satisfied
Very satisfied
Completely satisfied
15. In your opinion, what amount of improvement, if any, is required to make the page or profile management tools Facebook provides you excellent?
Huge improvement
Much improvement
Some improvement
Slight improvement
No improvement
16. Do you manage a public page or profile on any other social media platforms?
No, I do not manage a public page or profile on any other sites
Yes, I manage a page or public profile on at least one other site
17.On what other social media platforms do you manage a public page or profile?
Instagram
Google+
Twitter
Pinterest
Tumlbr
Other (fill in)
18. On which service do you most often post
Instagram
Google+
Twitter
Pinterest
Tumlbr
Facebook
Other (fill in)
19. Compared to your consumer facing experiences on other platforms, how satisfied are you with your experience managing a Facebook page or public profile?
More satisfied
About the same level of satisfaction
Less satisfied
20. How important is it to you to be able to manage your Facebook page or public profile from a mobile device?
Not at all important
Slightly important
Somewhat important
Very important
Extremely important
21. When you publish content from a mobile phone, what device do you typically use?
Tablet (such as iPad)
Windows phone
iPhone
Android phone
Blackberry
I never publish from a mobile device
Other (fill in)
22. In your opinion, what amount of improvement, if any, is required to make the Facebook page and public profile administration experience excellent?
Huge improvement
Much improvement
Some improvement
Slight improvement
No improvement
23. In what ways would you like to see the Facebook page and public profile administration experience improve? (select the TOP 3 improvements you’d like to see)
I would like to be able to post additional types of content
I would like to be able to post more easily
I would like to know more about my fans
I would like my fans to share more of my posts with their friends
I would like to be able to test which posts perform best
I would like to drive more traffic to my primary website
I would like my posts to reach more fans
I would like to see everything my fans are saying about me/the public figure
I would like to see how the activity of my fan base compares to that of other public figures
I would like to be able to use hashtags
Other (fill in)
24. Please share any additional feedback you may have about your experience as a Facebook page or public profile administrator.
25. We would like to hear more about your experience with Facebook in the future. Would you be interested in receiving additional surveys on this topic?
25. Would you be interested in participating in a brief phone interview on this topic?
Thank you.
Thomas Hawk Digital Connection
