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Fujifilm Instax Square SQ1 review: simple square-format fun

16 Sep

Fujifilm Instax SQ1
$ 120 | Instaxus.com

With the launch of the SQ1, Fujifilm now has three models that use their square format Instax film. This is the most stripped-down of the three, in terms of operation.

The Fujifilm Instax SQ1 is a stylish and easy-to-operate instant camera that makes use of the brand’s Instax Square format film. This new camera is a lot like shooting with a bulkier version of the Instax Mini 9/10/11, since it lacks many of the advanced features found on earlier Instax square cameras like the SQ6 or the SQ10. But it still manages to produce appealing Instax images, even if the shooter only has a very basic understanding of photography.

Key Specifications

  • Retractable lens (65.75mm, F12.6)
  • Full-automatic exposure control (flash always fires)
  • Variable shutter speeds from 1.6 to 1/400 sec including slow synchro for low light
  • Selfie mirror on front of lens
  • Selfie/close-up mode
  • Auto frame counter
  • Powered by two CR2 lithium batteries
  • Available in: Terracotta Orange, Glacier Blue and Chalk White

Operation

The Fujifilm Instax Square SQ1 operates on two CR2 batteries that you load into the back of the camera near the door where you load a pack of Instax Square film. On the back of the camera you’ll also find an automatic film counter showing you how many shots remain in your film pack and the camera’s viewfinder. Turn the camera on by rotating the lens to the ‘on’ position; if you are shooting a selfie or want a macro shot rotate the camera’s lens one more time to put it into ‘selfie’ mode (effective for subjects between 0.3 and 0.5m away).

Shooting with the Instax Square SQ1 is incredibly straightforward. Simply turn the camera on, look through the viewfinder and press the shutter on the front grip of the camera. If you’re shooting a selfie, use the small mirror on the front of the lens to frame the shot.

Usability

The viewfinder on the SQ1 is a tad small.

The SQ1 is bulkier than its Instax Mini counterparts, but that’s to be expected since it’s shooting on a much larger piece of film (Instax Square picture size is 62 x 62mm). The plastic build quality of the camera feels sturdy and the ribbed grip on the right hand side makes it comfortable to hold. Be mindful while handling the grip especially if the camera is turned on – the shutter is located on the grip and you might accidentally press it before you’ve framed the shot. Instax film isn’t exactly cheap and it can be frustrating to waste one of the 10 frames in a pack. That being said, some of my accidental shutter releases ended up creating pictures that I like quite a bit.

The shutter is located on the grip and you might accidentally press it before you’ve framed the shot

The SQ1 lacks some of the advanced features that you will find on the SQ6, like double exposures, landscape mode, lighten and darken modes, and a self-timer. It’s more similar to the entry-level Instax Mini cameras, with the big distinction being that it can shoot bigger pieces of square film.

Although the camera is larger than the varieties that shoot Instax Mini film, the SQ1 does feel more portable than 2018’s SQ6.

Image Quality

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You’ll get the best results from this camera when shooting outside in sunny conditions. But it does have a powerful-enough flash to work well once the sun sets. The auto-exposure occasionally did seem to struggle when shooting indoors with mixed lighting situations though. It’s the one time when I wished that the camera at least featured the lighter/darker setting found on some Instax models. Regardless of the lighting conditions, this camera’s simple lens is satisfyingly sharp (enough).

Conclusion

Although the Instax SQ1 lacks some of the features found on the more advanced SQ6 (which has an MSRP of $ 10 more), it’s incredibly easy to operate, has a stylish look, and produces Instax prints with mostly accurate exposures and eye-popping colors. The shutter placement takes some getting used to, but it’s comfortable in hand and not so bulky that you’ll leave it at home – and it’s certainly more fun to shoot with than the hybrid digital/analog SQ10. The simplicity of operating the SQ1 makes this an Instax Square camera that photographers and non-photographers will enjoy shooting with.

What we like

  • Easy-to-operate
  • Accurate exposures outdoors
  • Comfortable to hold and operate
  • Stylish look
  • Square format film

What we don’t like

  • Placement of shutter button
  • CR2 batteries can be difficult to find
  • No creative modes like double exposure or lighten/darken

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s Instax Square SQ6 is a square-format analog instant camera

15 May

Fujifilm has announced the Instax Square SQ6, an analog instant film camera that resembles the old Instagram logo. The SQ6 takes Fujifilm’s Instax Square film which gives a 62 x 62mm (2.4 x 2.4″) images on 86 x 72mm film. It features a 66mm lens that gives a roughly 32mm equivalent field of view. The SQ6 joins the SQ10 Digital/Instax hybrid model to become the second camera to shoot using square-format film.

The SQ6 will be available from May 25th with a recommended price of $ 130/$ 160 CAD.

FUJIFILM ANNOUNCES THE NEW INSTAX SQUARE SQ6, THE FIRST SQUARE FORMAT ANALOG INSTAX CAMERA

Valhalla, N.Y., May 14, 2018FUJIFILM North America Corporation today announced the first SQUARE format analog INSTAX camera, in the FUJIFILM Instax instant camera line, the new INSTAX® SQUARE SQ6, a sleek and sophisticated square format instant film camera for instant square prints. The square format film provides a wider photo range with 1:1 aspect ratio. This allows for more room to set the scene, enabling capture of the subject, its background and extending the range of artistic expression.

“We are very excited to bring our first square format analog INSTAX camera to market,” says Manny Almeida, President, Imaging Division, FUJIFILM North America Corporation. “The SQ6 is an affordable and attractive option from the INSTAX line of instant cameras to capture real-life moments with a creative twist.”

To celebrate the release of the new INSTAX SQUARE SQ6, Fujifilm together with iHeart Radio, will hold an exclusive, private launch event, “A Night in NY,” on May 15th at West Edge in New York City. The event will feature experiential spaces to create custom, photo shareable content to immerse guests in curated experiences with INSTAX cameras, including the new SQ6. Hosted by Z100’s Danielle Monaro, “A Night in NY” will also feature an intimate performance by singer-songwriter MAX, #1 hit song “Lights Down Low.”

Along with the SQ6, instax SQUARE black instant film will also be released. With its new black frame, users can enjoy added creativity, perfect for a wide array of DIY projects.

Available in Three Beautiful Colors

The SQ6 is available in three stylish colors, Pearl White, Blush Gold and Graphite Gray.

Variety of Features for Enhanced Creativity

The new SQ6 is equipped with various features that allow users to be more creative. With auto exposure control, the high performance flash automatically calculates the surrounding brightness and adjusts shutter speed to capture both the subject and background with clarity, even when shooting in low light conditions, such as indoors or at a party. Three color filters that fit over the flash in orange, purple and green are included to add a pop of color to the images. Additionally, the camera can be set to a selfie mode which automatically adjusts focus and brightness. For added usability when taking selfies, a small mirror is located next to the lens to ensure accurate capture. Group photos are made easy with the built in timer and the added tripod socket located at the bottom of the camera.

Three Unique Modes to Capture Any Moment

To ensure capture of any moment, the SQ6 offers three unique modes. The double exposure mode is capable of superimposing two images onto a single film when the shutter button is pressed twice. The macro mode allows users to capture beautiful close-up images of subjects as close as 30cm and the landscape mode can be used to capture impressive scenic photos.

INSTAX SQUARE SQ6 Key Features:

  • Available in three colors, Pearl White, Blush Gold and Graphite Gray.
  • Compatible with FUJIFILM INSTAX SQUARE film (purchased separately).
  • Picture size – 62mm x 62mm/2.4in. x 2.4in.
  • Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6.
  • Inverted Galilean finder, 0.4 x, with target spot.
  • Three motor driven focus modes: Macro Mode (0.3m – 0.5m/1ft. -1.6ft.), Normal Mode (0.5m – 2m/1.6ft. – 6.6ft.), Landscape Mode (2m/6.6ft. and beyond).
  • Programmed electronic shutter release, 1.6 sec – 1/400 sec.
  • Automatic, Interlocking range (ISO 800): LV 5 – LV 15.5, Exposure compensation: ± 2/3 EV.
  • Electronically controlled self-timer with approximately 10 second delay
  • LED display with Shooting mode (auto, selfie, macro, landscape, double exposure), brightness adjustment, flash suppressing and self-timer mode.
  • Two CR2/DL CR2 lithium batteries.
    • Capacity: Approximately 30 INSTAX SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries.
  • Tripod socket (tripod sold separately).

Availability and Pricing

The Instax SQUARE SQ6 will be available on May 25, 2018 in the U.S. and Canada for USD $ 129.95 and CAD $ 159.99.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm announces square-format Instax Share SP-3 SQ photo printer

25 Oct

Fujifilm has announced its first square-format standalone printer, the Instax Share SP-3 SQ. The SP-3 can crank out a 318 dpi photo in just 13 seconds and has a battery that will last for about 160 prints. The updated Share app includes templates for creating collages, magazine covers and CD jackets. Users can also search for hashtags on Instagram to select photos they wish to print. In addition to the Share app, photos can also be printed directly from Fujifilm’s X-series cameras.

You can pick up the Instax Share SP-3 SQ next month, in your choice of white or black, for $ 199.

NEXT GENERATION INSTAX SHARE™ SP-3 SQ PRINTER ARRIVES IN SQUARE FORMAT

Newly designed smartphone printer provides high quality images in square format; improved app offers new features for greater artistic expression

Valhalla, N.Y., October 24, 2017FUJIFILM North America Corporation is excited to announce the new INSTAX SHARE™ SP-3 SQ printer, the latest line in the instax SHARE series of printers that can print photos taken with a smartphone on INSTAX SQUARE film. The SP-3 is an expansion of the INSTAX product line to give users even more ways to get creative with their instant pictures that can be shared in an instant, both in-person and online with #myinstax.

Square Format Provides More Artistic Potential

The square format has been widely popular among smartphone users. With a 1:1 aspect ratio, this format is an effective artistic style and a long-standing favorite among photography lovers. Recent years have seen a rise in the sharing of square photos on social media platforms, such as Instagram, with users putting great care into every step of the process, from composition to editing and processing. With the SP-3, users can print beautiful, high quality square images in just 13 seconds to be used in DIY crafts, to decorate with or to give as a gift.

Updated SHARE App Allows for Greater Creativity

The new and improved SHARE app comes with additional features, making every step easier and more fun. Users can print up to 9 photos on one sheet using the “Collage Template”, a feature enabled by the square format of the SP-3, or use “My Template” to add text to printed photos. “My Template” comes with 11 templates ranging from magazine covers to CD jackets. Users can also adjust the color and size of text. The end result is a stylish print that users will be proud to display and share. Additionally, the app’s display screens have been designed to make the entire process easy for novice users. The app can be downloaded from Google Play on Android devices or from the App Store on iPhones free of charge.

“Hashtag Print” Feature

In addition to Instagram and Facebook, the app is compatible with Dropbox, Google Photos and Flickr. Through the “Hashtag Print” option, users can access Instagram directly through the app and select images under a chosen hashtag. This function makes it easy for users to find the photos they want and print them with ease, perfect for printing a collection of photos from any event where guests use a hashtag, like a wedding or party.

Sleek Design

The SP-3 comes in white or black with a sleek, sophisticated look. The printer is also compact and lightweight with a sharp, multi-sided structure. The SP-3 is suitable in a wide range of situations.

This product is the latest in Fujifilm’s ongoing plan to share the inherent joy of taking, printing, displaying and sharing photos to expand the world of the instax instant photo system, allowing users to enjoy instant photos by printing photos that they have taken with their smartphone.

Instax SHARE SP-3 Key Features:

  • Available in White and Black body colors.
  • Create instax photos by printing images from iPhones and Android phones via the instax SHARE app.
  • Printing is also compatible directly from X Series digital cameras to the SP-3.
  • High-resolution images with print pixels of 800 x 800 dots and 318 dpi to show detailed gradations and facial expressions of a full-length portrait, character or objects clearly.
  • Printing time of just 13 seconds.
  • Printing capacity of up to 160 prints per battery charge.
  • Comes with image Intelligence, proprietary image processing technology that automatically sets the optimum brightness during printing.
  • New Templates added to the instax SHARE app:
    1. My Template – A template function where users can add text as desired and adjust the text color, size and darkness by moving sliders left and right, broadening the range of photo styles available to them.
    2. Collage Template – A template function allowing users to print 2-9 photos together on one sheet to print a collection of memories from a special day or to tie together photos with a particular theme.
    3. Split Template – Transform one picture into multiple instax photos. This allows all kinds of unique photo styles, such as dividing a beautiful landscape across two instax photos to make one big print.
    4. SNS Template – Template for printing images that were uploaded to a social networking service (SNS). This social media-linked printing feature allows users to include their profile photo or number of likes in the photo.
    5. Real Time Template – When the “Real Time Template” is selected and a photo is taken, the date, place, weather, temperature, and humidity are indicated in the frame, making it great for travel photos or watching your child grow.

Availability and Pricing

The new INSTAX SHARE SP-3 SQ will be available in November 2017 for USD $ 199.95 and CAD $ 249.99. Instax SQUARE film is sold separately for USD $ 16.99 and CAD $ 15.99.

Articles: Digital Photography Review (dpreview.com)

 
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