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Posts Tagged ‘reviving’

Meyer Optik is reviving Dr. Rudolph’s APO Plasmat 105mm F2.7 lens

21 Apr

Meyer Optik has announced its new APO-Makro-Plasmat 105 F2.7 lens, a modern version of one of the classic Plasmat lenses developed by Dr. Paul Rudolph 105 years ago. As with previous Meyer Optik revivals, the company is funding its product on Kickstarter, where it explains that the new Plasmat 105 “offers natural sharpness, unbelievable color reproduction, and a glowing bokeh united at every step of the aperture.”

The name Makro, Meyer Optik explains, was chosen by Rudolph in reference to the Makro-Plasmat’s suitability for 35mm, not macro, photography. The company says that while its revamped version of the lens offers performance that’s “in the spirit of the Plasmat lenses,” it created the model with modern camera gear in mind.

The APO-Makro-Plasmat 105 has a 105mm focal length, 60mm width, an F2.7 – F22 aperture, 1.1m / 3.6ft minimum focusing distance, manual focusing, 6 elements in 5 groups, as well as 15 steel aperture blades with an anti-reflex coating.

As with the original Plasmat lenses, Meyer Optik says its remake offers a unique combination of glow, bokeh, plasticity, and sharpness, explaining:

The lens is sharp but it takes away the razor cut, sterile, microscope like sharpness and replaces it by an even sharpness around the subject that flatters it and pleases the eye of the spectator. Thus the lens fills the whole space with amazing depth and at the same time with a smooth transition from focus to softness.

The company plans to offer APO-Makro-Plasmat 105 for 35mm cameras in the following mounts: Canon EF, Nikon F, Sony E, Fuji X, and Leica M. A model will also be released for medium-format mirrorless cameras in both Fuji GFX and Hasselblad X1D mounts.

The lens has already reached nearly three times its funding goal on Kickstarter, where backers who pledge at least $ 1,050 USD (offer expires in the next 17 hours) are promised an early bird lens with a serial number that matches where they fall on the backers’ list—the first person to pledge will receive serial number 001, the second person will receive 002, and so on. Once this first early bird offer is gone, backers will be able to get the lens for $ 1,100, $ 1,150, and eventually $ 1,300 when all early bird deals are gone.

Initial shipments to backers are expected to start in February 2019; shipping costs depend on region. To learn more or secure your own, head over to the Kickstarter campaign page.

Articles: Digital Photography Review (dpreview.com)

 
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Kodak CMO says the company is ‘looking into’ reviving Kodachrome

11 Jan
Photo by pittaya via Flickr. Used under CC license

During CES 2017, Kodak announced it would revive the film stock it discontinued in 2012, Ektachrome. The announcement was well received, and was itself the result of an uptick in professional film sales, something that has also spurred Kodak toward another possible revival: Kodachrome. Eastman Kodak’s President of Consumer Film division and Chief Marketing Office Steve Overman confirmed as much during a recent The Kodakery podcast.

The Kodakery team spoke with Overman from the Kodak booth during CES, and near the end of the discussion they mentioned the Ektachrome revival. That topic snowballed into a confirmation from Overman that Kodak is likewise looking into bringing Kodachrome back, but plans to do so haven’t been finalized at this time.

Overman works for US-based Eastman Kodak but it seems likely the company would follow the pattern seen with its recent Ektachrome announcement, and work with UK-based company Kodak Alaris to release a stills version of the film to photographic markets.

It took less effort and time to bring Ektachrome film back, Overman explained, which is why it was given precedence. He went on to say, though, that ‘people love Kodak’s heritage products and I feel, personally, that we have a responsibility to deliver on that love.’ 

Via: PetaPixel

Articles: Digital Photography Review (dpreview.com)

 
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