360Photography

Tag: Price

  • Sekonic announces price and availability of ‘groundbreaking’ L-858D-U light meter

    Light meter manufacturer Sekonic has announced that its new L-858D-U light meter is now available and priced at $ 599/£599.

    This new meter offers a number of firsts, including the ability to measure flash duration and to work in HSS mode. It can read out the duration of a burst of light as short as 1/55500 sec and work with shutter speeds as short as 1/16000s ec, both of which will be useful for those working with high-speed photography or trying to balance bright daylight with flash.

    Designed for moviemakers as well as still photographers, the meter can display frame rates or shutter speeds under continuous lighting, and with more sensitivity than previous models it can now measure down to 0.1 lx of illuminance for low-light scenes and night photography.

    The L-858D-U is also compatible with the radio triggering and control systems of a range of studio and hotshoe flash units via drop-in modules for the PocketWizard, Elinchrom’s Skyport and Phottix Ares ll and Strato ll environments. This 2.7″ touchscreen meter offers reflected 1-degree spot metering as well as built-in filter factor modes, an ISO range of 3 – 13,107,200 and a shutter speed range for ambient light that runs from 30 minutes to 1/64000 sec. The wireless modules cost $ 159/£159 each – the Skyport and Phottix functionalities are combined into a single module.

    For more information see the Sekonic website.

    Press release:

    Now Available: The Sekonic L-858D-U Speedmaster

    The next generation of light measurement control

    Sekonic is proud to announce their ground breaking L-858D-U Speedmaster Light Meter is now available for purchase.

    As previewed at last year’s Photokina, the L-858D-U Speedmaster is the combination of Sekonic’s cutting-edge light measurement technology and 60 years of experience in the photographic and filmmaking industries. The meter has undergone significant design changes from previous models and has a feature set sure to meet and exceed the demands of today’s image-making professionals.

    The First of Its Kind
    The Sekonic L-858D-U Speedmaster is the first fully featured light meter to offer flash duration measurement from 1/40 to 1/55,500 sec. at t0.1 through t0.9, which can be changed in 0.1 steps. A long-held secret of some of the world’s most talented photographers, the key to freezing action consistently is found in being able to measure flash duration. Photographers are now able to do this easily for the first time, demystifying one of photography’s most challenging techniques.

    Wireless Freedom
    Having pioneered wireless exposure measurement, Sekonic has expanded upon this groundbreaking innovation by creating hot-swappable radio control modules for the L-858D-U Speedmaster. With the PocketWizard module, photographers can easily trigger any PocketWizard wirelessly and control the power of their lights with any Control TL compatible unit. With the combined Elinchrom & Phottix module, Phottix users have Strato II and Ares II triggering capabilities, while Elinchrom users have access to wireless triggering and Skyport’s full range of power-control capabilities.

    “The Sekonic L-858D-U Speedmaster has all the touchscreen features I love about my L-478D, with the added benefit of replacing my old spot meter. Now I only have to carry one meter, and have gained a lot of speed and convenience while on set.”
    Timur Civan, Director of Photography

    A Low Light Monster
    Increased ISO capabilities in today’s cameras have created a need for light meters to increase their ability to measure light in the dimmest of settings. With an additional 3-stops of light sensitivity for incident light, 2-stops of light sensitivity for reflected light (spot), and an ability to capture a reading down to 0.1 lx of illuminance, accurately metering candle-lit scenes or getting the right measurement for long-exposure night photography is now a possibility.

    Master High Speed Sync
    Like its name implies, the Sekonic L-858D-U Speedmaster is optimized for photographers looking to exceed the maximum sync speed of their camera. For the first time, a light meter can measure the stroboscopic pulses fired from strobes when they are used for High Speed Sync. Finally, photographers now have an accurate way of measuring their lights when they want to overpower the sun or achieve a very shallow depth of field through using HSS.

    Multifaceted
    The L-858D-U Speedmaster is an invaluable tool for image-makers of every kind. A HD Cine Mode for DSLRs and CINE Mode for Motion Picture Cameras gives filmmakers the ability to set the meter to collect the information relevant to the camera being utilized. Users can set frame rates from 1 to 1000 fps and choose to adjust either their shutter speed or change their shutter angle to acquire an accurate reading. Custom frame rates and shutter angles can also be set for an unprecedented amount of versatility. Now, a content creator can accurately measure their light regardless of the camera, or combination of cameras, they are using.

    Pricing and Availability:
    The Sekonic L-858D-U Speedmaster is now available for purchase at photographic retailers across the United States.
    Sekonic L-858D-U Speedmaster (Cat# 401-858) – $ 599
    RT-EL/PX Elinchrom & Phottix Transmitter Module (Cat# 401-626) – $ 159.95
    RT-20PW PocketWizard Transmitter Module (Cat# 401-627) – $ 159.95

    Additional Features:
    Full Information Spot Viewfinder

    The 1-degree spot meter has a broad reading range from EV 1 to EV 24.4 for ambient light and measures flash down to an amazing f/2.0

    Expanded Shutter Speed Range for Ambient Light
    Measure ambient light for shutter speeds between 30 min. to 1/64,000s

    Expanded Shutter Speed Range for Strobe
    Measure strobes for shutter speeds between 30 min. to 1/16,000s

    Extended ISO Range
    Additional ISO range from ISO 3 to ISO 13,107,200, with ISO 850 for cinema cameras

    Filter Compensation Mode
    Photographers and filmmakers using high-density ND filters now have a filter factor of up to 12EV. Save up to 30 “favorites,” to instantly know what exposure compensation needs to be considered.

    2.7” Color dot-matrix touch screen
    Allows users to quickly and easily change settings and read important information
    Connectivity with MAC/PC DTS Software

    Upgrade firmware, apply custom settings, and utilize exposure profiling
    All-Weather Design

    Dust-proof and Splash proof (JIS Standard Water Resistance Class 4, Splash-Proof Type) for continued reliability and durability on-set, in any location.

    For a full list of specs and features please visit sekonic.com

    Articles: Digital Photography Review (dpreview.com)

  • Priceless memories come at a price with Lexar’s new $1700 512GB CFast card

    Memory manufacturer Lexar has announced it will double the capacity of its 3500x CFast memory card this quarter taking the storage capability to a massive 512GB. The Lexar Professional 3500x CFast 2.0 card will offer write speeds of up to 445MB/s, but will cost an equally impressive $ 1699.99/£1732.99. The company says that the card is designed to be used by movie makers, especially those using memory-intensive techniques such as super-high frame rates for slow motion footage and those shooting in 4K resolution and in Raw formats.

    The card will obviously record stills as well as video, but the attraction is the length of uninterrupted footage that can be recorded. Stills photographers are likely to be better off buying smaller versions of the card which cost less per GB. At $ 675 the 256GB version is less than half the price for half the capacity, though buying 16 32GB cards works out more expensive and the write speed is slower.

    The new card has a maximum read speed of 525MB/s, so allows users to copy data from it to another drive very quickly. Lexar supplies a ‘lifetime’ copy of its Image Rescue recovery software that it claims can bring back data even from corrupted cards, as well as a limited lifetime warranty and technical support.

    For more information see the Lexar website.

    Press release

    Lexar Delivers Industry-Leading Capacity with 512GB Professional 3500x CFast 2.0 Card

    Doubled Capacity Allows Cinematographers, Filmmakers, and Content Creators to Capture Highest-Quality 4K Video and Beyond

    Key Messages:

    • 512GB Lexar Professional 3500x CFast 2.0 card provides read transfer speeds up to 525MB/s and write speeds up to 445MB/s*1
    • Captures highest-quality 4K video and beyond with next-generation, cinema-grade video cameras
    • Provides high-speed file transfer that dramatically accelerates workflow
    • Also coming soon, 512GB Lexar Professional 3600x CFast 2.0 card optimised for ARRI® cameras*2

    Lexar, a leading global brand of flash memory products, today announced doubled capacity for the Lexar® Professional 3500x CFast™ 2.0 memory card, providing the capacity and speed thresholds needed for cinematographers, filmmakers, and content creators to capture the highest-quality 4K and ProRes video and RAW photos. The new 512GB capacity card is designed to address the exacting demands of today’s top content innovators. The Lexar Professional 3600x CFast 2.0 card line, specifically optimised for ARRI® cameras2, will also double in capacity to 512GB in the first half of 2017.

    “As professional imaging technology continues to advance, it’s crucial that memory storage formats keep pace with ever-evolving data needs,” said Jennifer Lee, senior director of product marketing, Lexar. “When shooting 200 FPS on a high-end, production-level camera, it’s easy to fill up an entire 256GB card with content in just 17 minutes.*3 Comparatively, the new Professional 512GB 3500x CFast 2.0 card can capture up to more than twice that time. It’s essential that professional content creators shooting in bandwidth-heavy applications such as RAW, 4K, burst-mode, time-lapse, and beyond have access to increasingly higher capacities and faster transfer speeds like those offered by the new 512GB Professional 3500x CFast 2.0 card.”

    The 512GB Professional 3500x CFast 2.0 card provides write speeds up to 445MB/s, for professionals to capture lots of footage and keep shooting. From the first take through to post-production, content innovators will have the speed and space needed to capture the highest cinema-quality video for their next masterpiece and quickly power through post-production with read transfer speeds up to 525MB/s.*1

    The Lexar Professional 3500x CFast 2.0 card includes a lifetime copy of Image Rescue® software to recover most photo and select video files, even if they’ve been erased or the card has been corrupted.*4 The card is also backed by expert technical support and a limited lifetime warranty. The new card capacity will be available in Q1 of 2017 with an MSRP of £1,732.99. The Lexar Professional 3500x CFast 2.0 card line is also available in 32GB, 64GB, 128GB, and 256GB capacities. In addition, the Professional 3600x CFast 2.0 card line is available in 128GB and 256GB capacities. All Lexar products undergo extensive testing in the Lexar Quality Labs to validate performance, quality, compatibility, and reliability with more than 1,200 digital devices. To determine which CFast card is compatible with your preferred camera, please visit www.lexar.com/cfastcompatibility. For more information about Lexar products, visit www.lexar.com.

    *1 Up to 525MB/s read transfer, write speeds lower. Speeds based on internal testing. Actual performance may vary. x=150KB/s.
    *2 For a complete list of compatible cameras, go to www.lexar.com/cfastcompatibility
    *3 Based on 256GB capacity shooting 2K @200fps. Actual minutes will vary depending on camera/device model, format resolution and compression, usable capacity, and bundled software.
    *4 Image or other data recovery is not 100% guaranteed

    Actual usable memory capacity may vary. 1GB equals 1 billion bytes.

    Limited lifetime warranty is limited to 10 years from purchase in Germany.

    Articles: Digital Photography Review (dpreview.com)

  • Creative Cloud subscribers in the UK and Sweden can expect price hikes starting next month

    Citing ‘fluctuating foreign exchange rates’, Adobe has notified Creative Cloud subscribers in the UK and Sweden that they can expect to see their fees increase soon. The price hikes will take effect starting March 6 for month-to-month subscribers; members who have paid for a full year will see a price increase when they renew their plans.

    Prices vary by plan, but users are reporting around a £10 per month increase. Emails sent to affected members pointed to a page on Adobe’s support site with an explanation:

    ‘Currency exchange rates have fluctuated significantly over the last few years. Like many US-based global companies, Adobe is making pricing adjustments in a number of countries to offset fluctuations in foreign exchange rate. Starting on March 6, 2017, the price of Adobe products in the United Kingdom and Sweden will be increased. Existing customers will receive information about their subscription pricing directly from Adobe.’

    Are you affected by the price increase? Let us know in the comments.

    Articles: Digital Photography Review (dpreview.com)

  • Sigma releases price and availability for sd Quattro H

    Lens and camera manufacturer Sigma has announced UK pricing for its forthcoming sd Quattro H APS-H interchangeable lens mirrorless camera: it will cost £1500, and will be available for sale in January 2017. We’ve reached out to Sigma to confirm US pricing and will update this story when we have that information.

    The camera was first introduced almost a year ago in February 2016 at the CP+ show in Japan. It uses a 26.6×17.9mm Foveon sensor that the company says offers resolution on a par with a 51MP sensor of traditional design. The sensor actually uses 25.5 million pixels, but due to the unique layout of the sensor Sigma claims it can record twice the detail of standard models.

    The camera shoots DNG Raw files, uses both phase and contrast detection AF systems, a 2.36-million-dot EVF and Sigma’s SA mount lenses.

    For more information see the Sigma website.

    Press release

    SIGMA sd Quattro H

    The SIGMA Corporation is pleased to announce the SIGMA sd Quattro H, the new high-image-quality digital camera that incorporates the Foveon X3 direct image sensor (generation name: “Quattro”).

    The RRP of the SIGMA sd Quattro H is £1,499.99 and they will be available in January 2017.

    The SIGMA sd Quattro H is the first camera to feature the newly developed APS-H size Foveon X3 Quattro direct image sensor with incredible 51-megapixel-equivalent resolution. Featuring the SIGMA SA mount, the new camera is compatible with all of the SIGMA GLOBAL VISION lenses in the Contemporary, Art and Sports lines, and it is designed to take full advantage of these lenses’ superb optical performance. In addition, it is compatible with DNG format, and imaging software from other companies is also available for higher versatility. The DC Crop Mode, which is automatically activated when DC lenses are attached, makes it possible to take full advantage of your lens assets.

    [Key features]

    Foveon X3 Quattro direct image sensor
    Leveraging the light absorption characteristics of silicon, the Foveon X3 Quattro direct image sensor comprises three layers of photodiodes, each at a different depth within the silicon and each corresponding to a different RGB color. Since it is the only sensor to use this superior vertical color separation technology, it is also the world’s only direct image sensor. Requiring no low-pass filter needed to correct the interference caused by a color filter array, the Foveon X3 Quattro direct image sensor is able to take full advantage of the information carried by light, including color information. The sensor features a pixel ratio of 1:1:4 in the bottom, middle, and top layers and applies the brightness data captured by the top layer to the middle and bottom layers. This unique structure makes possible fast resolution and high-speed data processing.

    51 megapixel-equivalent ultra-high image quality
    Other camera typically uses a single-layer photo sensor covered by a Bayer filter mosaic, which comprises 50% green, 25% blue, and 25% red squares. In contrast, the Foveon X3 Quattro direct image sensor uses no low-pass filter and is able to capture 100% of the data for blue, green, and red in each of its three layers. Due to this unique structure, the Foveon X3 Quattro direct image sensor can generate up to twice the resolution data of sensors using a Bayer filter. The SIGMA sd Quattro H features a newly developed APS-H size sensor (26.7 x 17.9mm) with 25.5 megapixels in its top layer for an equivalent total of approximately 51 megapixels. This larger sensor takes Foveon image quality to the next level, delivering more detailed images than ever before.

    Dual TRUE III for high-speed processing of high-volume data
    TRUE (Three-layer Responsive Ultimate Engine) III is the dedicated image processing engine for the Foveon X3 Quattro direct image sensor. SIGMA’s original algorithm processes data without loss of color detail or other image degeneration to deliver extremely detailed image expression with a noticeable 3D pop. In addition, by using two separate TRUE III engines, the camera is able to process data from the Foveon X3 Quattro direct image sensor at extremely high speed.

    14-bit RAW data
    RAW data records the light information captured by the Foveon X3 Quattro direct image sensor. Using 14-bit (16,384 gradations) signal processing to convert the analog output signal to digital results in photographic data with fine gradations that effectively represent the smooth, natural gradations of the original subject. RAW data uses lossless compression that prevents image degradation. Moreover, processing RAW data with SIGMA Photo Pro results in images with incomparable natural balance.

    DNG format
    In addition to SIGMA’s original RAW format (X3F), DNG (Digital Negative) format is available. DNG is the RAW image data that is developed by Adobe Systems Incorporated. DNG file makes it possible to develop images on other softwares, which gives more choices of expression.
    *It is not possible to record the image data in DNG and JPEG simultaneously. In addition, the number of pixels to be recorded will change depending on the aspect ratio of shooting images.

    New Super-Fine Detail exposure mode
    The new Super-Fine Detail (SFD) exposure mode brings out the full performance of the Foveon X3 Quattro direct image sensor. One push of the shutter generates seven different exposures, creating RAW data in the X3I file format. Using this data with the SIGMA Photo Pro software package, the photographer can create noiseless images with an extensive dynamic range. With this new mode, the more detailed imaging potential of the Foveon X3 Quattro direct image sensor is fully leveraged. From each X3I file, individual X3F files may also be generated. The value of SFD exposure mode is especially apparent in studio photography.
    Note: To prevent camera shake, SIGMA recommends the use of a tripod.

    DC Crop Mode
    The Sigma sd Quattro H incorporates an APS-H sized image sensor, and it automatically switches to DC Crop Mode, when DC lenses are attached. Also, it is possible to select On/Off of the DC Crop Mode manually. When a DG lens is mounted and the DC Crop Mode [On] is selected, the coverage of the LCD monitor and the view finder automatically becomes within APS-C size, which makes it easy determining the composition.
    *If [On] is selected, the angle of view will be equivalent to 1.5 times longer than the focal length of the lens and the number of pixels to be recorded will be smaller.

    Exclusive SIGMA Photo Pro software
    SIGMA Photo Pro makes possible intuitive processing of RAW data, leveraging the full power of the information captured by the Foveon X3 Quattro direct image sensor. Operation is easy: the user simply adjusts horizontal sliders while viewing the photographs to create images that perfectly match his or her vision. In addition, the software turns X3I files created using the camera’s Super-Fine Detail function into high-resolution, noiseless images with outstanding dynamic range. Various modes allow the user to take full advantage of the image sensor’s fine tones and gradations and create monochrome images of impressive depth.

    SIGMA Capture Pro software
    SIGMA Capture Pro allows the user to control and capture photographs with the camera via a personal computer. After connecting the camera to the computer with a USB cable, the user can take photos and adjust the aperture value, shutter speed, and other settings. The photographs taken using the software may be downloaded to the camera’s SD card, to the computer, or both at the same time. The software also allows the user to continuously shoot a set number of photographs. While connected to the computer, the camera may still be operated and used to take photographs manually.

    RAW onboard data processing
    The camera can process RAW data (X3F files) into JPEGs without the need for a personal computer. The user can adjust the exposure correction, white balance, color mode, and aspect ratio while viewing the photographs on the LCD monitor.

    Combination of two AF detection methods
    Phase detection AF is superior for speed performance, while contract detection AF is superior for focusing accuracy. Combining these two methods in a single system delivers AF that is fast and precise at the same time. In addition, this approach to autofocus takes full advantage of the characteristics of high-performance lenses. The Single AF mode is optimal for everyday photography, while the Continuous AF mode is optimal for focusing on a moving object. In the latter mode, pressing the shutter button halfway causes autofocus to operate continuously, while Movement Prediction AF operates at the same time for more accurate autofocusing. A variety of other AF modes are also available. 9-Point Selection AF mode allows the user to select among nine focus frames. Free Movement AF mode allows the user to select the focus frame with high precision. Face Detection AF mode detects human faces and prioritizes focusing on them. The AF assist light incorporated in the camera body makes possible the use of AF even in low-light conditions.

    Focus peaking function
    This function puts a colored outline (white, black, red, or yellow) around the subject in the viewfinder for instant confirmation of the person or object currently in focus.

    Continuous shooting of up to 8 images in RAW format
    The DDR III high-speed, high-volume memory is approximately twice the capacity of that of the SIGMA dp Quattro. This allows the SIGMA sd Quattro H to capture up to 8 RAW images (X3F files) in High size during continuous shooting. Leveraging high-speed data transfer and processing, the SIGMA sd Quattro H offers a continuous shooting speed of up to 4.4 frames per second. (4.8 frames per second when it is set as DC crop Mode.?As a further option, when Low size is used, the SIGMA sd Quattro H offers a continuous shooting speed of up to 6.2 frames per second and continuous shooting of up to 16 images. (6.8 frames per second when it is set as DC crop Mode.

    Aspect ratio selection
    To accommodate various photographic needs, six different aspect ratios are available, including 3:2 (standard), 1:1 (square), 21:9 (similar to cinema widescreen), and 7:6 (similar to 6×7 camera format). When using an aspect ratio other than 3:2, the user may select a black or semi-transparent frame. The semi-transparent frame can serve as a sports finder, allowing the user to monitor activity outside the frame. The aspect ratio of images recorded as RAW data can also be changed in SIGMA Photo Pro.
    *It is not possible to change the aspect ratio of DNG files after shooting.

    High-resolution electronic viewfinder
    The high-resolution 2.36 mega-pixel electronic viewfinder features near-100% viewfinder coverage and a 1.09 magnification ratio. The viewfinder incorporates three lenses with the outermost lens specially coated to ensure a clear field of view. Using a switch next to the viewfinder, the user can toggle between displaying the image in the viewfinder and the monitor. In AUTO mode, the camera automatically switches to the viewfinder display when the user is looking through it and to the monitor when he or she is not. This mode allows seamless use of the viewfinder to take photographs and use of the monitor to access settings and confirm results. For extra convenience, many functions of the monitor are available via the electronic viewfinder itself, such as setting values, grid lines, electronic level, zoom, focus peaking and more.

    Dual monitors
    In addition to the 1.62 mega-pixel 3.0 inch TFT LCD main monitor, the rear of the camera features a sub-monitor that displays the number of remaining shots on the SD card, shutter speed, aperture value, ISO level, and more. This extra monitor makes it easy to watch the live view and confirm key information at the same time. A sheet of special material lies between the two LCDs and the protective glass that covers them. This sheet prevents air pockets from forming and minimizes reflections, ensuring excellent display visibility in sunlight.

    Electronic level
    Allowing the user to view the camera’s horizontal and vertical position while shooting, this function is useful in precisely establishing composition.

    Tough magnesium alloy body
    The exterior and main frame of the camera body features a tough magnesium alloy. The rigidity and strength of this alloy significantly contribute to the reliability and quality of the camera as a whole.

    Dust- and splash-proof design
    O-rings and sealing material effectively seal buttons and seams to prevent the intrusion of dust and water, making the camera an excellent choice for pros working under tough conditions.

    Dust protector on lens mount
    To prevent the intrusion of dust and debris into the camera body, the lens mount features a dust protector sealed with optical glass. Additional sealing around the mount further lessens the chance of dust entering the camera body.

    Intuitive user interface helps user focus attention on creative work
    Building on the success of previous SIGMA user interfaces, the new UI is more intuitive than ever. Located next to the shutter button, the Quick Set button provides instant access to the Quick Set Menu, which allows the user to quickly adjust commonly used settings while continuing to look through the viewfinder. Located on the top of the body, the LOCK switch prevents the accidental pressing of buttons, helping keep the user’s attention on the creative work. The buttons that are locked with this switch may also be customized by the user. Located on the rear of the camera near the selector are several controls for commonly used functions. Easily accessed with the thumb of the right hand, they include the menu button, focus frame button, and AEL/AF button with lever.

    Quick Set Menu
    Located next to the shutter button, the Quick Set button provides instant access to eight commonly used functions, including aspect ratio, ISO, white balance, and color mode. The user can quickly adjust settings using the selector and front and rear dials. Users can also customize the functions included in the Quick Set Menu and the order in which they appear.

    System camera compatible with all SIGMA GLOBAL VISION lenses
    Featuring the SIGMA SA mount, the new camera is compatible with all of the SIGMA GLOBAL VISION lenses in the Contemporary, Art and Sports lines, and it is designed to take full advantage of these lenses’ superior optical performance.

    High-resolution Super-High size images
    A variety of file sizes is available to accommodate a wide range of user needs. Using High-size files brings out the best performance from the image sensor, while using Low-size files increases the number of shots that can be stored in memory. In both of these file sizes, the camera can simultaneously create RAW and JPEG data. In addition, the camera can create JPEG files in S-HI size, appropriate for large prints, as well as in S-LO size, which is ideal for online sharing.

    Higher-precision white balance
    A new algorithm enhances the precision of auto white balance, even optimizing white balance in images with multiple light sources. The Auto (Lighting Source Priority) mode leaves the color of light sources intact for extra atmosphere, while the Auto (Default) mode allows the camera to automatically make white balance adjustments. In total, twelve white balance modes are available, including three custom modes. It is also possible to adjust white balance based on the specific image and to set the color temperature in Kelvin. Moreover, each white balance mode can be fine-tuned for detailed correction of white balance and creative filter effects.

    Full range of Color Modes
    Color Modes can adjust color tones and contrast to best suit each photographic scene. The range of color modes includes Cinema, which reduces saturation and emphasizes shadows for a film-like effect; and Sunset Red, which emphasizes red for more impressive sunset shots. Color Modes make artistic expression easier than ever.
    * It is not possible to select some of the Color Modes when it is set as DNG.

    Custom bracketing display
    This function allows the user to take a single shot but save several versions of the photograph with customized white balance, Color Mode, and other settings. This function can be combined with auto bracketing to help increase the chance of getting the perfect shot.

    Monochrome options
    The Filtering Effect allows contrast to be changed as if the images had been taken using a color filter for black and white photography. The Toning Effect allows warm, cold, sepia, and other color tones to be added to monochrome photos to emphasize the subject in creative ways. SIGMA Photo Pro makes possible optimal monochrome processing of RAW data without any color processing, producing high-resolution monochrome images with exceptional dynamic range and outstanding reproduction of the tones of highlights and shadows.

    SD card
    The camera is compatible with compact and portable SD, SDHC, and SDXC cards. The camera features the UHS-I standard, allowing large volumes of data to be recorded at high speed. The camera is also compatible with Eye-Fi, allowing wireless transfer of images to personal computers, smartphones, and more when an Eye-Fi card is inserted (sold separately).

    Dedicated high-capacity rechargeable lithium-ion battery
    The camera includes the high-capacity BP-61 lithium-ion battery and BC-61 charger. The optional SAC-7 AC adapter allows the camera to run AC power from a wall outlet.

    Dedicated cable release
    By connecting the dedicated CABLE RELEASE CR-31 (sold separately) to the camera’s USB port, the user can release the shutter without touching the camera. This function is useful when the user wishes to release the shutter from a distance, avoid camera shake, or shoot with a low shutter speed.

    USB 3.0 port
    The USB 3.0 Micro B port allows the user to connect the camera to a personal computer to download high-volume image files at high speed.

    HDMI port
    The MINI HDMI Type C port allows the user to connect the camera to an HD television with an HDMI cable (sold separately) and view photographs, camera menus, and even the viewfinder image in high definition on a big screen.

    Articles: Digital Photography Review (dpreview.com)

  • How to Price Photography Products and Services for Profit

    Think pricing your photography is overwhelming? You’re not alone. If there’s one question that every photographer struggles with time and time again, it’s how to price their products and services.

    • How should you price your photos?
    • What products should you offer?
    • How do you make sure your prices are high enough to make a profit, but not so high that you drive away business?

    https://www.pexels.com/photo/coffee-creative-notebook-office-64776/ price your photography

    No matter how hard you’ve worked to develop your client base, if you don’t have a consistent and effective pricing model in place, you’ll find yourself treading water. Luckily, it doesn’t have to be hard to come up with a pricing system to help you reach your goals.

    To figure out what you’ll need to make annually to run a successful photography business, we’re going to break your expenses down into two important sections: the cost of doing business (CODB) and cost of goods (COGs). Then we’ll explore session and product fees to determine how you can price for profit and success.

    Considerations

    When it comes to pricing, there is no one size fits all solution, so be sure to tailor your prices to fit your specific needs. Before we get started on pricing in detail, here are a few considerations you’ll want to keep in mind throughout the process.

    Target market

    Your pricing should be reflective of your target market. If you’re targeting high-income families in a wealthy area, your prices will be much steeper than if you were targeting budget buyers with more modest incomes. There’s truly no wrong target market. It’s all about defining your goals and knowing your niche.

    How to Price Photography Products and Services for Profit

    Location

    Consider your location. Do you live in an area with a high population or a smaller area with a narrower potential client base? Also, consider your local competition. While you should never construct your pricing based solely off of what your competitors are offering, you don’t want your prices to be drastically off base. Get a feel for what’s selling in your area and for how much, and use that as a baseline. Then adjust according to the specific needs of your business, which we’ll discuss in more detail below.

    Niche

    Although there is no set rule about which fields of photography charge more or less, it’s helpful to consider your niche or genre when coming up with a pricing list.

    For example, if you’re a wedding photographer, consider all of the work that goes into shooting and editing a wedding. Chances are you’ll be there for at least four hours, and that’s a very conservative estimation; many wedding photographers provide around eight hours of coverage on the big day. That’s why wedding photography packages can run upwards of $ 5,000 in some markets. Other niches are less exhaustive and time-consuming, so prices tend to be somewhat more conservative.

    How to Price Photography Products and Services for Profit

    Measuring your cost of doing business (CODB)

    Your cost of doing business refers to any non-reimbursable costs directly associated with running your business. These costs include internet fees, telephone, advertising, software, equipment purchase and maintenance, office supplies, etc. (this list is not exhaustive, think of everything you pay monthly whether or not you have any paying jobs). Calculating your CODB can seem overwhelming at first – especially to those of us who aren’t mathematicians – but it is an absolutely essential part of developing a realistic and profitable pricing model.

    Math time! Don’t run away just yet, it’s simpler than it looks. Your CODB is the result of an equation. It is determined by adding up your annual expenses plus your desired salary, then dividing by the number of billable days (think of this as the number of shoots) for that year.

    For example, if I have $ 30,000 in annual expenses and I want to pay myself a $ 45,000 salary, I know need to bring in $ 75,000 per year. If I plan to do 2 photo shoots per week for 48 weeks (accounting for four weeks of vacation), I’ll be looking at 96 photo shoots per year. $ 70,000 divided by 96 is about $ 781. This is the average amount I need to make in income per shoot, through session fees and products. Here it is broken up for easier reading:

    • Annual non-reimbursable expenses: $ 30,000
    • Plus salary desired: $ 45,000
    • $ Equals: 75,000 in total annual expenses
    • Weeks worked: 48
    • Times 2 Shoots per week
    • Equals: 96 shoots per year (needed)
    • $ 75,000 ÷ 96
    • Equal: $ 781 per shoot/job

    How to Price Photography Products and Services for Profit

    Sound complicated? It doesn’t have to be. The National Press Photographers Association offers a free CODB calculator to help you figure out your annual CODB. Keep in mind that the numbers they’ve plugged in are estimates only. Yours will vary.

    If the annual calculator seems overwhelming, try breaking it down by month. Many people find it helpful to break it down by month instead of looking at annual expenses. Digital Photography School offers a free monthly CODB worksheet that can be used for calculating CODB by month. Add in your own numbers and categories as necessary.

    Your numbers don’t have to be exact but try to make them as accurate as possible. Once you have an idea of what your CODB will be, you can use this number to determine what you’ll need to charge to keep your business running and pay yourself a suitable salary.

    Measuring your cost of goods (COGS)

    Anne

    By Anne

    Think that the cost of goods just refers to the cost of the prints you sell? Think again. If you want to price for success in the photography business, you need to factor in both materials and time.

    As defined on Investopedia, the cost of goods consists of; the direct costs attributable to the production of the goods sold by a company… including the cost of the materials used in creating the good along with the direct labor costs used to produce the good.”

    Sean MacEntee

    By Sean MacEntee

    This means that you need to factor in your time and labor on top of your material costs. Calculating material costs is simple, but figuring out your time can be a little more challenging. You need to account for all the time that goes into a client session, from the first phone call to the moment they receive their products. A typical workflow will look something like this:

    • Initial inquiry or phone call
    • Pre-session consultation (in person or by phone)
    • Session (time spent shooting)
    • Editing photos
    • Reviewing photos with client
    • Ordering prints/products
    • Inspecting prints/products
    • Packaging prints/products
    • Delivering or shipping prints/products

    Estimate the average amount of time you spend on each of these pieces of the puzzle. Many photographers figure in this time to be covered by their session fee, which we’ll dive into in the next section.

    What am I charging for?

    How to Price Photography Products and Services for Profit

    The session fee

    Sometimes referred to as a creative fee, the session fee is typically due in full prior to the session (this helps ensure you don’t have no-shows). This fee covers your time and creative talent as a photographer. By determining the amount of time you usually spend per shoot (as discussed in the previous paragraph), you can establish a base session fee.

    First, determine how much you want to make per hour. A simple way to calculate this is to divide your desired salary by the number of weeks you plan to work and the number of hours you will work each week. For example, from our numbers above:

    • $ 45,000 per year desired salary
    • ÷ 48 working weeks
    • ÷ 40 hours/week
    • About $ 25/hour

    Keep in mind this is adjustable based on your own perceived value. If you plan to make more per year, your hourly rate will go up.

    Then, multiply your cost per hour by the average number of hours you expect to spend on each client. For example, if you plan to spend an average of five hours on a single client from start to finish at $ 25/hour, your session fee is calculated as follows:

    • 5 hours
    • x $ 25/hour for your time
    • $ 125 per session (not including products, which we’ll discuss shortly.)

    This is a fairly average price for a 1-hour photo shoot in most markets. Remember, this fee is in place to reserve your time and creative talent.

    How to Price Photography Products and Services for Profit

    Prints and products

    Your prints and products should be priced according to the amount of money you need to bring in per shoot after your session fee. In keeping with the example above, let’s say we need to bring in $ 781 per shoot. The session fee will cover $ 125 of this, so you need to sell an average of $ 656 ($ 781 minus $ 125) per shoot in products.

    What products will you be selling?

    To start, figure out what products you’ll be offering to your clients. Don’t worry about including everything if you’re just starting out. There’s plenty of time to expand your product line as you grow. Typical photographer product lines include:

    • Prints in a range of sizes from 4 x 6″ to 30 x 40″
    • Framed prints
    • Canvases or gallery wraps
    • Albums
    • Digital files

    What do I charge for these products?

    To figure out what to charge for each item, you’ll want to add your marked up hard costs to your labor costs. We’ll use an 8×10 print as an example.

    How to Price Photography Products and Services for Profit

    1. Determine hard costs

    First, figure out what the print will cost to order from your lab. Add this cost to your other hard costs, like shipping and packaging materials. For example:

    • Print cost: $ 3.50
    • Shipping cost: $ 5.00
    • Cost of your packaging materials: $ 5.00
    • Total: $ 13.50 hard costs

    2. Mark up your hard costs

    Next, it’s time to figure out your product markup. A commonly recommended markup for photography products is 2.85. So in this case: $ 13.50 x 2.85 equals total: $ 38.48 marked up hard costs for that 8×10.

    3. Calculate your labor time

    Then figure in the labor time for each item, being sure to include time for post-processing, ordering, inspecting and packaging. For example:

    • 10 minutes for post-processing
    • 2 minutes to place order with your lab
    • 3 minutes unpacking and inspecting photos
    • 5 minutes packaging for delivery
    • 5 minutes scheduling a pickup time or dropping off at the post office (If you meet with your clients in person this may be a longer meeting, so account for that too).
    • Total: 25 minutes labor time

    If we’re calculating your time at $ 25/hour (as discussed in the above example dealing with session fees), the cost of labor for 25 minutes is about $ 10.50.

    Image3

    4. Add marked up hard costs to labor time

    • $ 38.48 hard costs
    • $ 10.50 in labor costs
    • Total: $ 48.98 rounded to the nearest 0 or 5 and you’ll end up with a retail price of $ 50.00 for an 8×10.

    This is a typical price for many photographers. Adjust accordingly based on the considerations we discussed in the beginning; your target market, location, and niche.

    If your target market is a high-income community in a location where your niche is highly in demand, you can adjust for higher prices – try a 3.5x markup or even higher. But if your target market is a bit more budget-conscious, consider sticking with a 2x markup instead of 2.85x. Just be prepared to do a higher volume of work in order to reach your desired income.

    Follow this process with each item on your product list, being sure to account for the extra time it takes for items like albums. As always, keep in mind that these numbers will vary depending on your hard costs and time spent processing and packaging each order.

    Conclusion

    Taking the time to establish an effective pricing model will put you well on your way to creating a successful and profitable photography business. We know it’s not as fun as getting out in the field and shooting, but you’ll find it’s a necessary part of taking your photography business (and profits) to the next level.

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    The post How to Price Photography Products and Services for Profit by Chelsea Lothrop appeared first on Digital Photography School.


    Digital Photography School

  • Sony announces price and release date for FE 70-200mm F2.8 GM OSS

    Sony has released information regarding the availability and price of its delayed 70-200mm GM lens for its E-mount system. The FE 70-200mm F2.8 GM OSS was originally supposed to arrive in June or July this year, but the company announced it would be delayed until this month. The good news is that the lens will become available for sale on September 30th, but the bad news is that those orders could take up to three months to fulfill as Sony expects the lens to popular and that demand will out-strip supply for some time.

    Sony has also said that the 2x converter that goes with the lens will be on sale at the same time, while the 1.4x model can be ordered at the end of October.

    The company displays prices of 330,000 yen (approx $ 3300) for the lens and 70,000 yen (approx $ 700) for the 2x and 1.4x converter, though retailers are advertising the lens for the $ 2600/£2500 originally quoted.

    For more information see the Sony website or see the translated version of the announcement.

    Articles: Digital Photography Review (dpreview.com)

  • Xiaomi Redmi Pro offers dual-cam and OLED technology at budget price point

    Chinese electronics manufacturer Xiaomi has today announced the latest model in its affordable Redmi line of smartphones. Looking at the device’s body materials and specifications it would not look out of place in the company’s flagship Mi series, though. 

    In the imaging department the Redmi Pro features a dual-camera setup that combines a 13MP Sony IMX258 1/3.06″ sensor with a 5MP Samsung depth sensor. The dual-cam does not offer any optical zoom capability, like on the LG G5, nor does it combine the captured image information from both sensors for improved image quality, like on the Huawei P9. Instead, it uses the dual-camera to simulate the bokeh of a fast lens on a large-sensor camera, something we first saw on the HTC One M8. Like on the HTC and several other dual-cam devices, you can change the focus point of the image post-capture in the gallery app. 

    There is also a dual-tone LED flash and at the front the Xiaomi comes with a 5MP selfie-camera. Images can be viewed and composed on a 5.5″ 1080p OLED display with full NTSC gamut. A fingerprint reader is on board for increased security and all the electronics are provided with power by a beefy 4050mAh battery that supports quick charging via a USB Type-C port.

    The components are wrapped up in a gold or silver brushed metal unibody that gives the device a premium look. The Redmi Pro comes comes in several versions that differ in terms of processor power and memory. Pricing starts at approximately $ 225 for the deca-core Helio X20 chipset, 32GB of storage and 3GB RAM and go up to approximately $ 300 for the faster Helio X25 chipset with 128GB storage and 4GB of RAM.

    Articles: Digital Photography Review (dpreview.com)

  • The price is right: Canon EOS Rebel T6 / 1300D Review

    Key Features

    • 18MP APS-C CMOS sensor
    • 9-point autofocus system
    • 1080/30p video capture
    • Fixed 3″ 920k-dot LCD
    • ISO 100-6400, expandable to 12800
    • 3 fps burst shooting
    • Wi-Fi with NFC

    The Canon EOS Rebel T6 / 1300D is an entry-level DSLR targeted toward first-time ILC users and smartphone upgraders. Built around an 18MP APS-C sensor, the T6 offers Wi-Fi with NFC for easy photo sharing when you’re out-and-about, and adds a faster processor compared to its predecessor, the Rebel T5.

    Its closest competitor in the category is the Nikon D3300, which was announced in January 2014 and is getting a little long in the tooth at this point.

    As per Rebel tradition, the T6 packages up some tech borrowed from previous-generation higher end models, and that’s no bad thing. It offers a 9-point AF module, 1080/30p video and built-in Wi-Fi with NFC. Battery life is a very respectable 500 shots per charge, putting it near the top of its class in that respect. But one of the T6’s headline features isn’t on the inside of the camera at all, it’s written on the outside of the box: that sweet $ 500 price tag with lens.

    The T6 is better tuned to a beginner’s needs and hits an aggressively low price point

    Offering tech handed down from previous generations at a very reasonable price is what the Rebel line has traditionally done best. The original Digital Rebel is just about 13 years old, and was essentially a single-dial 10D in a plastic body, priced at $ 1000 with kit lens – a breakthrough price-point for DSLRs at the time. As well as being cheaper still, the T6 is a vastly more capable camera than that pioneering Rebel, and better tuned to a beginner’s needs. 

    In short, with the T6, Canon has gathered up various components it had lying around on the shelf from Rebels past and put them together in an aggressively priced bundle. Smart business move for Canon, but is it the best way to spend your $ 500? Read on. 

    Articles: Digital Photography Review (dpreview.com)

  • Vuze VR 3D 360 camera targets consumers with $799 price

    At the Cannes Film Festival, HumanEyes Technologies unveiled the Vuze VR, a consumer-grade 360-degree camera for VR applications. The camera was used to record the recently screened 3D VR short movie Summertime, and is now available to pre-order for $ 799 USD. In addition to capturing 3D stereoscopic content for VR platforms, Vuze VR can record 360 degree 2D video.

    Vuze VR is equipped with eight cameras capable of recording full stereophonic audio and 360-degree Full HD video in both 2D and 3D. Each camera is fitted with lenses that capture a 120 degree FOV horizontally and 180 degree FOV vertically. When the videos are stitched together, the resulting video has a 4K resolution.

    The camera is small at 12 x 12 x 3cm (4.7 x 4.7 x 1 in.), and features what HumanEyes calls ‘near real time processing,’ with each minute of footage requiring one minute of processing. The camera supports both PCs and Macs, and can be remotely controlled using related iOS and Android apps. 

    The Vuze VR camera can be pre-ordered now for $ 799 from the product’s website. Shipping to buyers is estimated to start in October 2016.

    Via: PRNewswire

    Articles: Digital Photography Review (dpreview.com)

  • Leica announces price and details of its 35mm F1.4 lens for the T system

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    Leica has formally announced the specifications and price of the Summilux-TL 35mm F1.4 lens for its T-series mirrorless camera. The lens, which is available now, will cost $ 2395/£1650. Leica says that the lens performs at its best wide open, with maximum resolution achieved at F1.4 – though its own MTF charts suggest this is only true in the center of the imaging circle.

    Designed to suit the Leica T’s compact footprint, the Summilux-TL F1.4 can also be used on the Leica SL in crop-sensor mode.

    Made with a total of 12 elements in 8 groups and a closest focus distance of 0.4m, the lens acts as a standard focal length for the APS-C sensor of the T. Focus can be achieved manually as well as in auto mode, and the smallest aperture on offer is F16.

    The lens measures 77 x 70mm/3.0 x 2.7in, weighs 428g/15oz without the hood and will be available in anodized black or silver. Leica originally announced that it would make the lens when it released firmware 1.4 for the T at the end of 2015. We should expect a Leica APO-Macro-Elmarit-TL 60mm F2.8 ASPH in the autumn.

    For more information see the Leica website.

    Press release:

    LEICA SUMMILUX-TL 35mm f/1.4 ASPH.

    Introducing a new reference lens in the APS-C system category

    Leica Camera has today introduced a new addition to the Leica T Camera System portfolio – the Leica Summilux-TL 35mm f/1.4 ASPH. – an extremely fast prime lens with a classic focal length. Set to become the reference lens in the APS-C category, it offers exceptional imaging performance.

    The Leica Summilux-TL 35mm f/1.4 ASPH. delivers maximum sharpness, and superb resolution and colour reproduction when shooting wide open, throughout its aperture range, and at all distances from its closest focusing limit to infinity. It also produces stunning pictures with that unmistakeable ‘Leica look’ and a unique and beautiful bokeh.

    Considering the outstanding speed and extraordinary image performance, this 35mm lens is surprisingly compact – and, thanks to the internal focusing system, its overall length remains unchanged in use. Furthermore, the lens’ manual focusing ring enables the smoothest adjustments to be made when shooting.

    As with all other Leica lenses, the Leica Summilux-TL 35mm f/1.4 ASPH. has been designed by Leica’s own specialists in Wetzlar, Germany, and represents a perfect union of optical and technical expertise. This combination of cutting-edge technology and the highest quality materials ensures consistently excellent results

    As indicated by the ‘TL’ in its name, the Leica Summilux-TL 35mm f/1.4 ASPH. is the first of two new prime lenses for the Leica T Camera System that is fully compatible with the bayonet mount of the Leica T, as well as the L-mount of the Leica SL-System. The second TL lens, the Leica APO Macro-Elmarit-TL 60mm f/2.8 ASPH., will be available from Autumn 2016.

    Availability and pricing

    The Summilux-TL 35 mm f/1.4 ASPH. is available now in a choice of black or silver anodised finish from authorised Leica stockists in the UK, at a suggested retail price of £1,650 including VAT. A matching lens hood is also available at an SRP of £65 including VAT.

    Additional information can be found at uk.leica-camera.com

    Articles: Digital Photography Review (dpreview.com)