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Posts Tagged ‘Photokina’

Photokina 2018: First look at new Ricoh GR III

27 Sep

Our new favorite compact? Meet the Ricoh GR III

Ricoh has announced the development of a third model in its popular GR lineup: The forthcoming GR III will feature an updated sensor and redesigned lens. We’re at Photokina, where we took a quick look earlier at an early sample under glass.

The biggest upgrade to the GR III is invisible. The new camera features a 24MP APS-C sensor, which should substantially improve upon the rather old 16MP sensor used in the GR/II. The new sensor brings with it phase-detection autofocus, and in-camera stabilization. Both these changes are potentially of huge value to prospective buyers, and serve as a major differentiator against arguably the GR III’s main competitor, Fujfilm’s X100-series.

Our new favorite compact? Meet the Ricoh GR III

Externally, the magnesium alloy-bodied GR III is virtually indistinguishable from its predecessors, the GR and (extremely closely-related) GR II. The 28mm effective focal length of it 18.3mm F2.8 lens is unchanged, but it has been redesigned.

The new lens features six elements in four groups, including two aspheres. The GR/II’s lens was made up of seven elements in five groups, also including two aspherical elements. Beyond an improvement to minimum focusing distance from to 6cm (2.4″) from 10cm (3.9″) we don’t know what the practical effects of this redesign are (the GR/II’s original lens was stunningly sharp) but we’re keen to put it to the test as soon as we can.

Our new favorite compact? Meet the Ricoh GR III

Movie shooting has been moved from its old position on the main exposure mode dial, to a button on the left-hand side of the camera. This button can also be configured to activate the GR III’s wireless feature. Notice also the omission of the mechanical flash release switch, which was featured on the GR/II. The GR III does not include a built-in flash.

Our new favorite compact? Meet the Ricoh GR III

Sorry for the poor quality of this image, which was (obviously) shot through perspex, and against powerful spotlights. Hopefully it shows you what you need to know. From behind, the biggest difference to the GR III compared to its predecessors appears to be a larger LCD, but in fact this is partially an illusion. The GR III’s screen is now 3:2 aspect ratio (as opposed to 4:3) but the diagonal length is the same and resolution (1.03 million dots) is unchanged compared to its predecessor.

The biggest difference is that the GR III’s screen is touch-sensitive.

Our new favorite compact? Meet the Ricoh GR III

You might also notice that the GR/II’s AE/AFL / AF-C switch has been deleted in the new model – likewise the +/- toggle that used to live on the upper-right corner of the thumb grip. This is a shame, but the GR III does gain a rear control dial around the 4-way pad, and from the labeling it looks like the rear ‘ADJ’ jog switch can be used for quick exposure compensation.

Our new favorite compact? Meet the Ricoh GR III

From the top, the simplified exposure mode dial looks noticeably less cluttered than the older GR/II. Movie mode has gone, but so has the auto-everything ‘green’ camera mode, and TAv. Instead, we have the traditional PASM plus three user-configurable settings. The front control dial and trademark Ricoh pill-shaped shutter button are unchanged.

That’s it! At least for now. This camera was firmly behind glass but as soon as we can get our holds on a working sample, we’ll be posting a lot more about the GR III, which is already looking like it might become our new favorite compact.

Articles: Digital Photography Review (dpreview.com)

 
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Photokina 2018: Hands-on with Tamron’s 2nd-gen 15-30mm F2.8 lens

27 Sep

Open wide: Tamron’s 15-30mm F2.8 G2

Tamron has updated their SP 15-30mm F2.8 Di VC USD full-frame lens and we got a chance to check out version 2 as this year’s Photokina. It handles essentially the same as its predecessor but there are some cosmetic changes. The design now matches that of the SP 24-70mm F2.8 and SP 70-200 F2.8 – specifically the grey bit by the base is new and the switches on the side have been redesigned.

Aside from cosmetic changes, a list of improvements under the hood make the 15-30mm F2.8 version 2 all the more appealing, including: dual processors for faster AF and better stabilization, fresh coatings to reduce flare and a new aspherical element.

It is available in both Canon EF and Nikon F mounts – the Nikon mount just began shipping, Canon mount ships October 12th. The list price is $ 1299.

Open wide: Tamron’s 15-30mm F2.8 G2

Like version 1, the front element is large and bulbous and the front of the glass moves forward in the housing as you zoom in – it is shown here zoomed to 30mm. There’s no way to put a threaded filter on it but the Canon version has a rear filter holder that can accept gels. The Nikon does not due to the F mount’s flange distance.

Version 2 also features a new Anti-reflection eXpand coating that Tamron developed in house to ensure flaring is as well-controlled toward the edges as it is in the center. The lens has two additional coatings to combat flare and ghosting. It also features an updated fluorine coating on the front element that is ‘abrasion resistant.’ This should make it easy to wipe away dust, water or grime and provide some level of scratch resistance. Speaking of water, the whole thing is weather resistant.

Open wide: Tamron’s 15-30mm F2.8 G2

Vibration control has been improved thanks to the inclusion of a second processor – now one processor is dedicated to AF and one to VC. Tamron says the new VC-dedicated processor should result in up to 4.5 stops of stabilization.

In addition to a dedicated AF processor, the lens has an updated AF algorithm. All of this should result in faster AF speeds. And because focus is driven by an ultrasonic silent drive motor, AF noise shouldn’t be an issue for video shooters. Then again, if you are old-fashioned, a manual override switch has you covered.

Open wide: Tamron’s 15-30mm F2.8 G2

A rubber gasket along the mount ensures no water gets inside your DSLR. And as mentioned, the lens design is moisture-resistant with internal seals located in critical areas where water or dust might get in.

Also the 15-30mm can make use Tamron’s TAP-in console for AF fine-tuning, VC control adjustments and firmware updates. The console will set you back about $ 60.

Open wide: Tamron’s 15-30mm F2.8 G2

In terms of handling, version 2 is nearly identical in size and weight to version 1. At 1100 g, it is not light-weight. Nor is it small, but that’s the price of ice when it comes to a stabilized constant-aperture wide-angle full-frame zoom.

Overall we’re excited to get the Tamron 15-30mm F2.8 version 2 on a body and start shooting. We were big fans of version 1 and it will be nice to see how all these improvements affect overall image quality and the shooting experience. Stay tuned for a sample gallery!

Articles: Digital Photography Review (dpreview.com)

 
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Photokina 2018: Zenit and Leica collaborate on new ‘M’

27 Sep

Designed in Russia, made in… Germany? It’s the Zenit M

Leica is clearly in the mood for partnerships: A day after the company announced it was teaming up with Panasonic and Sigma on the L mount, Zenit took the wraps off the ‘M’, a Zenit-designed, Leica manufactured rangefinder camera which has (cough cough) rather a lot in common with Leica’s last-generation M Typ 240.

Designed in Russia, made in… Germany? It’s the Zenit M

Leica and Zenit aren’t necessarily names that you’d immediately associate, but hey, in the words of one Leica executive I talked to, “that’s globalization for you!” In the latest sign that this ain’t your Großvater’s Leica, it is currently assembling the 24MP full-frame Zenit M rangefinder alongside the M10 at its Wetzlar plant in Germany.

As far as division of labor is concerned, I’m told that Zenit was responsible for the external design, and everything else is done at Wetzlar.

Designed in Russia, made in… Germany? It’s the Zenit M

I must say, I rather like Zenit’s design touches. Somewhat more slab-sided than the Typ. 240, the Zenit M actually looks pretty cool to my eyes, and the asymmetrical curve of the top-plate acts as an optical illusion, making the M look slightly slimmer than the ‘original’ Leica.

Rather wonderfully, just like a Leica, the Zenit M has the model name and serial number engraved into the hotshoe assembly.

Designed in Russia, made in… Germany? It’s the Zenit M

So far, so Leica. From the rear, the Zenit M is almost indistinguishable from the Typ 240. Only the ‘DESIGNED IN KRASNOGORSK’ gives it away. With my eye to the viewfinder, there’s no discernible difference in use, either.

Designed in Russia, made in… Germany? It’s the Zenit M

At the heart of the Zenit M is the same full-frame 24MP CMOS sensor as – you guessed it – the Leica Typ 240. It also offers live view and HD movie recording.

Designed in Russia, made in… Germany? It’s the Zenit M

The battery and memory card are accessed in the same way, too, via the removable baseplate.

Designed in Russia, made in… Germany? It’s the Zenit M

The Zenit M will be available in a black or chrome finish, and will be shipping later this year or early 2019 for ‘between 4-5,000 Euros’ kitted with the Zenitar 35mm F1.0.

Articles: Digital Photography Review (dpreview.com)

 
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Photokina 2018: Hands-on with Sigma’s new Global Vision lenses

26 Sep

A closer look at Sigma’s new Global Vision lenses

Six years after launching the Global Vision line at this very show in 2012, Sigma took the wraps off five new lenses at Photokina this year, and we were there at the launch event to see (and handle) them for ourselves. Click through for more information and some early first impressions.

First up is the new 56mm F1.4 DC DN ‘Contemporary’ for Sony APS-C format E-mount cameras and M43 – where it provides an equivalent focal length of 84mm and 112mm, respectively.

A closer look at Sigma’s new Global Vision lenses

At 280g (9.9 oz) the 56mm is a very lightweight lens, and with the lenshood (shown in the previous slide) removed, it’s actually the smallest of Sigma’s current fast-aperture E-mount / M43 primes.

A closer look at Sigma’s new Global Vision lenses

Optical construction consists of 10 elements in six groups, and the lens features a nine-bladed aperture. We weren’t able to use it on a camera, but Sigma claims that ‘smooth autofocus’ should make this lens ideal for video use. Pricing and availability will be confirmed at a later date.

A closer look at Sigma’s new Global Vision lenses

Next up is the latest in Sigma’s range of wide-aperture ‘Art’ series primes for full-frame ILCs – the 28mm F1.4 DG HSM. Compared to the 56mm, this fast wideangle prime is quite a hefty piece of glass, but if performance is in line with its stablemates, it should be capable of great things.

Sigma tells us that its benchmarks were Nikon and Zeiss’s 28mm F1.4 primes, and performance from its new Art-series option should be ‘best in class’.

A closer look at Sigma’s new Global Vision lenses

Key to the 28mm F1.4’s claimed performance is its optical makeup, which comprises 17 elements in 12 groups, including no fewer than three aspherical elements, two FLD and three SLD (“F” low-dispersion and ‘Special’ low-dispersion respectively) elements. Sigma claims that this design provides ‘thorough’ correction of chromatic aberration and minimal distortion.

A closer look at Sigma’s new Global Vision lenses

Unlike Sigma’s earliest Art-series primes, the new range are weather-sealed, and employ water and oil-repellant coating on their front elements. The 28mm F1.4 certainly feels like a solid professional tool, but Sigma has yet to confirm its actual weight.

A closer look at Sigma’s new Global Vision lenses

Price, likewise, is TBD but we understand that the upcoming 28mm F1.4 will be somewhere around $ 1300, pre-tax.

A closer look at Sigma’s new Global Vision lenses

Even larger and even heavier is the 40mm F1.4DG HSM. Created from Sigma’s 40mm cine lens, the company claims that this fast standard prime is its sharpest ever lens of this type.

A closer look at Sigma’s new Global Vision lenses

As you can hopefully tell from our pictures, it’s a big lens, measuring 87.8mm x 131mm (3.5in. x 5.2in) and weighing in at 1.2 kilos (43 oz). An 82mm filter ring is bigger than most, but not quite as bonkers as the 95mm thread on Canon’s new 28-70mm F2!

Like Sigma’s 28mm F1.4, the 40mm F1.4 is dust and moisture-sealed.

A closer look at Sigma’s new Global Vision lenses

Designed to satisfy the resolution requirements of 50MP sensors and 8K video, the 40mm F1.4 is highly corrected for distortion (which, it is claimed, is below 1%) and coma. Optical construction consists of 16 elements in 12 groups, including three FLD and three SLD elements. Pricing and availability have yet to be confirmed.

A closer look at Sigma’s new Global Vision lenses

This is a lens that Sigma fans (and photography fans in general) have been waiting for, for some time: the new 70-200mm F2.8 DG OS HSM ‘Sports’ While not an ‘Art’ series lens, the 70-200mm was designed to meet the needs of the most demanding professional photographers, and the company claims that it will be competitive with own-brand equivalent lenses from the other major camera manufacturers. This shot shows off the various focus and OS switches, and the removable Arca-Swiss compatible tripod mount collar.

A closer look at Sigma’s new Global Vision lenses

The 70-200mm F2.8 makes generous use of magnesium alloy in its construction, for strength and low weight. Sigma processes this material in-house, at a brand new factory built at its existing site in Aizu, Japan. In keeping with other Sport-line lenses, it is dust and weather-sealed, and features and oil and water-repellant coating on the front element.

A closer look at Sigma’s new Global Vision lenses

Optical construction of this internal zoom lens is pretty impressive on-paper, comprising 24 elements in 22 groups, including ten low-dispersion elements – nine ‘FLD’ and one SLD. Sigma claims that this advanced optical makeup ensures attractive bokeh and excellent correction of color aberrations. On the mechanical side, ‘intelligent OS’ is capable of correcting for shake in all directions, with total shake-reduction effectiveness still to be confirmed. Ergonomically, while we couldn’t mount it on a camera (we’re hoping to do that soon!) the lens feels exceptionally nicely made and very well-balanced, and some photographers will be pleased to see that Sigma has put the zoom ring at the front of the lens.

An AF function button can be customized either via the host camera or Sigma’s USB Dock, and the 70-200mm will be available in Canon EF, Nikon F and Sigma SA mounts, pricing and availability still TBD.

A closer look at Sigma’s new Global Vision lenses

Last but definitely not least is the 60-600mm F4.5-6.3 DG OS HSM. A beast of a lens (that’s a technical term) this 10X sports zoom is among Sigma’s most versatile, capable of covering everything from goalmouth action at one end of a football pitch to goalmouth action at the other end without swapping lenses.

A closer look at Sigma’s new Global Vision lenses

Relatively compact at 60mm (relatively…) at 600mm, this lens is quite a handful, and in terms of optical construction it just beats out the other four lenses released by Sigma by featuring 25 elements, in 19 groups. Like the 70-200mm, the 60-600mm is partially constructed using magnesium alloy from Sigma’s new factory.

A closer look at Sigma’s new Global Vision lenses

The 60-600mm is highly customizable, and usefully it features a zoom lock at all zoom positions, to help prevent ‘zoom creep’ when you’re trying to frame shots. It will be available in late October for $ 1999.

Articles: Digital Photography Review (dpreview.com)

 
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Roundup: essential news from Photokina 2018

26 Sep

Introduction

You might not have been expecting much from Photokina this year. The industry’s two biggest brands have already unveiled their major products and it’s the final Photokina before the show tries to re-schedule itself into irrelevance. So, a couple of lens announcements and a chance to get hands-on with the Nikon Z7, Canon EOS R, Fujifilm X-T3 and Sony 24mm GM, right?

You could not be more wrong. It’s been a cracking opening day at the show, with some of the most exciting news in years. ‘What did I miss?’ you might ask. Well, let me tell you…

Panasonic and Sigma collaborate on Leica L mount

Sixteen years after Olympus and Kodak announced the formation of the Four Thirds system, three members of that consortium: Panasonic, Sigma and Leica, announced they will collaborate on a shared system.

All three brands have settled on Leica’s L mount (originally the ‘T’ mount, when the APS-C Leica T model was announced back in 2014). All three brands have said they’ll be making lenses and cameras for the new system, which is arguably the biggest coming together of major brands since Four Thirds.

Click here for more about the collaboration

We’ll look separately at what Panasonic and Sigma is intending to do with the system, since they’re both pretty big news. We won’t be looking so much at Leica, since they celebrated the event by launching a new S-series camera.

Panasonic developing S1 and S1R full-frame mirrorless cameras

They exist only as mockups at this point, but Panasonic has given a fair amount of detail about its first two L-mount full-frame mirrorless cameras.

The S1R will be a 47MP high-res model, while the S1 will be a more flexible 24MP camera. Both will offer in-body image stabilization and will be able to shoot 4K video at up to 60 frames per second.

The company also announced three lenses: a 50mm F1.4, a 24-105mm of unspecified brightness and, in an indication of who they’re targeting with these cameras, a 70-200mm F2.8.

Click for more details of the Panasonic Lumix S1 and S1R

The company reiterated its commitment to developing the Micro Four Thirds system in parallel, with the announcement of a 10-25mm F1.7 zoom for the smaller system.

Sigma adopting L mount and building full-frame Foveon

Sigma’s contribution to the L-mount collaboration extends beyond the lenses that you might expect. It says it will use the L mount in future, rather that its own SLR-era SA mount.

The company also says it’s working on a full-frame camera that will use one of its own Foveon sensors behind the L mount. Existing SA-mount lens users will either be able to have their lenses converted to L mount or can use an SA-L adapter that Sigma will make.

Perhaps most excitingly, Sigma says it will make an EF-L mount adapter, which immediately expands the system’s attractiveness, while we wait for all the stakeholders to deliver their promised lenses.

Click here for more information

Fujifilm to hit 100MP

Fujifilm also announced it will launch a 4K-capable, high resolution mirrorless camera with in-body stabilization. But in this case it’s talking about the GFX series of medium format bodies, and by high resolution it means 100MP.

Oh, and it’ll feature on-sensor phase detection for the first time.

Click here to read more

Ricoh working on significantly updated GR III

In any other year the major reworking of one of the industry’s few truly classic products would get higher billing, but not this year. Which is a shame, since Ricoh is promising to update and improve just about everything on the camera, without spoiling what makes it so attractive in the first place.

The GR III will still be a 28mm equiv. camera, will still be built around an APS-C sensor and will still feature the classic ‘GR’ styling that dates back to the small sensor GR Digital of 2004 (itself echoing the look of the GR series of film cameras before that). However, the GR III will include sensor shift image stabilization and on-sensor phase detection, both of which will be a major step forward for the series. It will also add a touchscreen for the first time.

The company says nothing of weather sealing, which is something of a shame, since the GRs (like all cameras with extending lenses) can suffer when the weather has periods of strong fluffy, blustery lint or dusty downpours.

Click here for more about the Ricoh GR III

Fujifilm GFX 50R

Maybe more unfair than taking so long to get to the Ricoh GR is that I’ve taken even longer to get to Fujifilm’s GFX 50R. A camera that’s long been hoped for and one that, unlike many other being discussed today, actually exists.

At heart it’s a redesigned variant of the GFX-50S but in a rangefinder-styled body. Essentially a hybrid of an X-E3 and a housebrick, the camera will sell at a considerable discount to the 50S, having launched for just $ 4500. Better still, and update to Fujifilm’s GF lens roadmap shows a 40mm-equiv GF 50mm F3.5 ‘pancake’ lens in the works.

There are also two stabilized zooms in the works, over the next two years.

Alongside the GFX 50R announcement, Fujifilm said that Phase One’s Capture One software will now support its medium format cameras both for Raw development and tethered shooting. This is a major addition for the brand, helping make its products fit more easily into some professionals’ workflows.

Click here for more about the GFX 50R

Sigma 56mm F1.4 for Micro Four Thirds and E mounts

As well as talking about its future system commitments, Sigma unveiled some actual lenses. You know, that you’ll be able to buy in the near future.

Most exciting to us is the Sigma 56mm F1.4 DC DN lens. It’s a small(ish) portrait lens for the Micro Four Thirds or Sony E-mount. It’ll behave as a 112mm F2.8 equivalent on Micro Four Thirds or a 84mm F2.1 equivalent on APS-C Sony cameras, giving a comfortable working distance for head-and-shoulder portraits and a good degree of control over depth-of-field.

If it’s anything like the existing 16mm and 30mm F1.4 lenses in Sigma’s DN lineup, I’d expect the 56mm F1.4 to be sharp, fast at focusing and sensibly priced. Which is a very likable combination.

Click for more about the Sigma 56mm F1.4 DC DN

Sigma lenses

As well as the 56mm, Sigma also announced a 28mm F1.4 and 40mm F1.4 as additions to its Art range of primes. Despite being competitively priced, many of the lenses in this series have a reputation for being among the best lenses one the market, optically. They also tend to be fairly sizeable, but if IQ is what you’re after…

Sigma also said it will introduce an updated stabilized 70-200mm F2.8 as part of its ‘Sports’ range. This will be available in Canon EF, Nikon F and Sigma SA mount. We’ll be interested to see whether a Sony E mount version becomes available at a later date.

There’s also a successor to the storied 50-500mm F4.5-6.3 ‘Bigma,’ in the shape of the 60-600mm F4.5-6.3 ‘even Bigma-er.’*

Click here to see Sigma’s forthcoming lenses

*As no one will ever call it.

Hasselblad lenses

Not to be outdone, Hasselblad used the show to announce three new lenses and a teleconverter. And even these are pretty exciting.

The XCD 80mm F1.9 is the brightest lens the company has ever made. This will be equivalent to a 63mm F1.5 on full-frame, which is a big step forward for the system. There’ll also be a 135mm F2.8, giving something akin to a 107mm F2.2 equiv. Add on the 1.7x teleconverter and it becomes a 230mm F4.8 (180mm F3.8 equiv).

Finally, there’s the 63mm F2.8 (50mm F2.2 equiv), which will compete head-on with the similarly-specced lens from Fujifilm. All three lenses add significantly to the system’s capabilities.

Click here for more

Sony announces, err..

Apparently content to have a significant headstart on their full-frame mirrorless rivals (or perhaps content to highlight this headstart), Sony said little of substance at its press conference, beyond that it’s going to keep making lenses: twelve additional lenses (over an unspecified period).

In fairness, the company has only just released the 24mm F1.4 GM lens, so the product development teams probably aren’t actually in laurel-resting mode but, other than more lenses, the only thing its promised is Eye-AF that works on animals. Possibly on a new product, some time in the future.

Click to read (slight) more about Sony’s briefing

Wrap-up

For a show that’s about to surrender its relevance, Photokina 2018 has proven to be more lively than expected. There’ll be little bits and pieces over the coming days but this is likely to be it for industry-rocking announcements.

And, if you aren’t great at reading between the lines, our take on it is pretty simple: in a declining camera market, the enthusiast and professional are kings (and queens).

DPReview has been covering the show for 18 years and, while there have certainly been shows with more launches in the past, we can’t remember a time that heralded so many interesting products for people who really care about photography. In the space of a few weeks we’ve gone from there being two full-frame mirrorless brands to a point where there’ll be six by the end of 2019. Along with a what could be a fast 100MP medium format option. And a thoroughly-refreshed Ricoh GR, for the street shooters.

It’s going to be a busy year. In a good way.

Articles: Digital Photography Review (dpreview.com)

 
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Rumor debunked: Canon and Profoto will both attend Photokina 2018

19 Apr
One of the Canon displays at a previous Photokina. Credit: Photokina

Flash maker Elinchrom recently revealed that it would skip Photokina 2018, with company CEO Simon Whittle explaining, “…we feel this is a transitional year for photokina and this break will help Elinchrom to analyze and refocus on what is really important for our customers in the coming years.” Starting next year, the event will take place in May instead of September.

On the same day as Elinchrom’s announcement, DIY Photography said it had been hearing rumors that “big brands,” among them Canon and Profoto, may also be skipping Photokina 2018.

As DPR stated last week, claims that Canon would skip the event seemed far-fetched from the beginning. A day later, DIY Photography said it had received word from Photokina director Christoph Menke denouncing the rumors, and today Photokina responded more broadly by publishing a list of brands that will officially be attending—among them Canon and Profoto.

According to the press release, Photokina is “expecting every single exhibitor space in the halls in Cologne to be filled,” and the following brands have “secured their stands” for the event, which starts September 26th:

  • Arri
  • Canon
  • Cewe
  • DJI
  • Epson
  • Fujifilm
  • Kodak Alaris
  • Leica
  • Manfrotto
  • Nikon
  • Olympus
  • Panasonic
  • Profoto
  • Sigma
  • Sony
  • Tamron
  • Zeiss

Articles: Digital Photography Review (dpreview.com)

 
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Elinchrom will skip Photokina this year, other brands may follow suit

10 Apr
High-end lighting brand Profoto is also rumored to be dropping out of Photokina 2018, but Elinchrom is the first to officially announce it will be sitting this one out. Credit: Photokina

Swiss lighting company Elinchrom has officially decided to “take a breather” from Photokina 2018. The flash maker cited two reasons: the fact that the photo industry is “going through major changes”, and Photokina’s decision to reposition itself as an annual trade show in order to better reflect the “fast-paced and briefer innovation cycles” of digital technology.

“After close to 30 successive participations we feel this is a transitional year for photokina,” writes CEO Simon Whittle in a statement on the Elinchrom website. “This break will help Elinchrom to analyze and refocus on what is really important for our customers in the coming years.”

The decision makes sense—this year’s show will only be four days long instead of six, there’s less exhibition space, and Photokina 2019 will take place just eight months after Photokina 2018—but it still comes as a surprise that a major lighting brand would sit out one of the largest photo industry trade shows in the world. Even more surprising, rumors have been circulating that Elinchrom will not be the only brand to skip this year’s exhibition.

According to DIY Photography, rumors that major brands like Profoto and maybe even Canon could drop out of Photokina 2018 first surfaced during The Photography Show in the UK last month.

The Profoto rumor we might believe, but the idea that Canon would skip even a pared-down Photokina seems far-fetched. With all rumors and teasers and coy interview answers pointing towards the release of full-frame mirrorless cameras from both Canon and Nikon sometime this year, we’d be very surprised indeed if one or both of the big two dropped out. Still, we might be in for a much quieter Photokina this September.

You can read Elinchrom’s full statement below:

Elinchrom Take a Breather From Photokina.

It goes without saying that the photo industry is going through major changes; photographer’s habits and expectations are evolving so rapidly.

In order to respond to this new environment, the photokina international exhibition has repositioned itself as an annual event to be held over 4 days in September this year, and then annually each May from 2019.

“After close to 30 successive participations we feel this is a transitional year for photokina and this break will help Elinchrom to analyse and refocus on what is really important for our customers in the coming years.” said Simon Whittle, CEO of Elinchrom.

The launch of the ground-breaking ELB 1200 location stills and video light and the ELB 500 TTL is proof of Elinchrom’s commitment to their customers.

Full information on the complete Elinchrom range remains accessible on-line and locally from Elinchrom’s Distributor and Retail network, throughout the year.

Elinchrom

Articles: Digital Photography Review (dpreview.com)

 
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Photokina 2019 dates announced

24 Jul

In May, Photokina, the biennial photo industry trade show in Cologne, Germany, announced that it would become an annual event and expand coverage beyond its historical focus of cameras and photography. 2018 is the last year the show will take place during the traditional end-of-September dates.

In 2019 Photokina will take place in May for the first time, from the 8th to the 11th to be more precise. If you’re planning to attend Photokina and see all the new products from camera manufacturers and other companies in the imaging field, you should mark those dates in your calendar.

In the meantime, you can also read this quick Q&A with recently appointed show manager Christoph Menke, in which he provides some background on the decision to change the dates and scope of future shows.

Articles: Digital Photography Review (dpreview.com)

 
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‘It’s about sharing your beautiful experience’: Nikon Photokina interview

26 Oct

Photokina 2016 gave us a chance to speak to Nikon about the models it’s showing, where the market is going and the challenges it faces.

It was a relatively quiet show for Nikon, with three KeyMission lifestyle cameras taking up as much space as the recently announced D3400 and 105mm F1.4 lens. We took the opportunity to speak to Naoki Kitaoka, Department Manager, Marketing Department and Masahiko Inoue, Group Manager, Marketing Group 2, to see how the company sees the market. Please note the following interview has been slightly edited for clarity and flow.

What’s the key mission of KeyMission?

We started by asking whether they foresaw DSLRs and other dedicated cameras returning to being the niche product they were at the end of the film era and where KeyMission fits in:

‘We don’t want to change our policy,’ said Kitaoka: ‘We will keep offering the best DSLR to the customer. On the other hand, smart devices are getting popular: almost everyone has one or two or three devices in their pocket. In the mobile era, we have to offer new solutions that are fit for the mobile era. We want to be the end to end solution for consumers. The KeyMission is one of our solutions I think.’

The KeyMission range, including the KeyMission 360 are aimed at ‘immediate immersive storytelling,’ the company says.

KeyMission, then, is intended as a way of bringing Nikon’s expertise to new customers, Inoue explains: ‘Our competence is high quality imagery. So we will continue to keep that our core competence and apply it into the KeyMissions.’

‘For instance, the lens in the KeyMission 360 has a very wide angle of view. But this kind of category needs the size to be wearable. Using our competence and some new techniques, we managed to keep the quality and realize the miniaturization.’

‘It’s a very wide-angle view. Very fast lens: F2.0. Very bright and very wide, normally that kind of lens is larger optical design but we try to do the miniaturization.’

As well as image quality and size, simplicity is another aim for the camera, says Kitaoka: ‘It is not just an action camera. With the KeyMission series, we are bringing to market the ultimate tools for immediate immersive storytelling. They also demonstrate the role Nikon technology can play in the exciting new field of VR.’

‘The concept is about sharing your beautiful experience.’ Inoue concurs.

This means making it easy to share a wide variety of content types, Kitaoka says: ‘We believe every single model, every single customer has a different image of sharing. We have expanded the categories we cover to include KeyMission so you can find your best camera, from KeyMission to DSLR. Additionally, different types of consumers with different purposes need different types of cameras for every mission. We don’t want to interrupt your adventure.’

The value of sharing

This need for simple sharing underpins the company’s plan to introduce a version of its SnapBridge sharing system across its entire model range: ‘Easy means setting up between camera and smartphone,’ says Kitaoka: ‘We launched the WMU app so we had kind of experience for this setup process. We tried to improve, to make the setting easier. But still some of you might feel it’s quite difficult. Now three or four steps are needed to connect camera to mobile phone. We are trying to reduce steps from four to one, and finally zero.’

‘Now three or four steps are needed to connect camera to mobile phone. We are trying to reduce steps from four to one, and finally zero’

The company has chosen the technology it thinks will help. ‘We use Bluetooth Low Energy so it can realize smart link,’ says Kitaoka. There’s a benefit to this technique, despite its low bandwidth, he explains: ‘If we use Bluetooth you can use Wi-Fi at the same time. Once you can shoot your story and then camera automatically sends your story to smartphone. Your Wi-Fi can stay connected to the internet: you don’t need to switch Wi-Fi from the camera to Internet. We wanted to make your steps easier.’

The future of Nikon 1

Moving on, we asked about the future of the Nikon 1 series and what role it now plays in expanding Nikon’s audience. Despite a dearth of releases, the cameras featured prominently on Nikon’s booth and both men spoke positively about the system’s future.

‘The Nikon 1 concept is fit for some customers,’ says Kitaoka: ‘For now we’ll keep Nikon 1 as usual.’ The sudden focus on KeyMission doesn’t take away from this, he explains: ‘as I told you before, the action category getting popular. [The] market [is] always changing so we launched KeyMission series to expand our customers.’

It’s been nearly two-and-a-half years since Nikon last released a Nikon 1 V-series body but we’re told the system is still part of the company’s plans.

Inoue elaborates: ‘Some manufacturers have tried to enter the DSLR market with their mirrorless camera or something. Our standpoint is different. Because our product mix covers full-frame and APS-C DSLR and the Nikon 1, these three product categories mean we offer to the full lineup and we receive each customer’s good reactions.’

‘And then we’re not seeing cannibalization between the DSLR and the Nikon 1: the customer is completely different.’

Totally different, but with an overlap

While this distinction is clear for the J and S models, we wondered whether this also applied to V series customers. ‘The J, S and V models are different categories, says Kitaoka: ‘the V series is sort of special, people they well know about DSLR, what is a photograph, they understand these ideas.’

The smaller size of the cameras provides a benefit for these customers, Kitaoka explains: ‘Sometimes you get work from a client that requires you to travel for the job and maybe go back to shoot more. In that kind of situation, sometimes the photographer doesn’t get enough money from their clients to carry their whole equipment because of the baggage costs of the airline.’

‘V3 helped them a lot. The telephoto lenses are smaller. Just in case, they use V series for second camera at the same time, so they can reduce the size of their systems.’

‘One of the most important features of the V series is the high frame rate and accuracy of autofocus. It’s fit for professional photographers’ demand. It’ll never be the main camera for a photographer but it can help them a lot.’

Neither man would be drawn on whether Nikon intends to concentrate on one of these 1 series user groups over the other. ‘We really recognize the mirrorless type of camera, the possibility and we always study [the market],’ says Inoue: ‘but sorry, we won’t be able to comment on future products.’

1V vs DL

On the topic of future products, we also weren’t able to get clarification on when to expect the much-delayed DL compacts, so we asked how these users were distinct from the Nikon 1 V series customer:

‘DL’s concept and target is users of the D800 series,’ says Inoue: ‘Of course the D800 is a very nice camera but the DL… Anytime and anywhere [you can] take a high quality picture by using the DL. It’s a very good second camera for that kind of user. Therefore the switching and the menu, the GUI, is in accordance with the DSLR equipment. That kind of DSLR customer can use the DL without any stress. Even the power switch is in the same position as on DSLR. Zooming dial right here.’

There’s still no news on when Nikon’s delayed DL series of 1″-type sensor compacts will arrive.

‘[They] borrow technology from Nikon 1 and DSLR. Of course the one inch sensor, on-sensor phase detection autofocus and high frame rate continuous shooting, everything from the Nikon 1, but the high quality images and the user interface and the Picture Quality control from our D series. Also the lens quality. You know, the DL has fast lenses with the nano crystal coating, but in a compact type of camera. This is the first time we’ve used that kind of technology in a DSC.’

Who uses video?

Finally, and continuing the theme of making models for more than one type of customer, we asked about the importance and challenges of video for Nikon.

‘There are two types of high end users [using video]’ explains Kikaota: ‘those who started [their careers] shooting still pictures, but also there are a lot of customers who started with video. In our company we have two types of customer. It’s difficult to make one solution to fit for both of them.’

‘I think that line between movie photographer and stills photographers has gone. The client wants to you to shoot the both of them at the same time to reduce costs’

Shooting video with current cameras can often be quite complicated, we suggested. ‘[This] complicated operation is fit for the customer they started shooting from video. On the other hand there are professional [stills] photographers: they are not yet used to using video, their demand is easy operation. So there are two types of people. It’s a big problem.’

‘We are trying to make a solution fit for both of them. One solution is Flat Picture Control. Flat Picture Control is well suited for the professional photographer, who started shooting pictures and now find they have to shoot some video, too.’

‘They are not necessarily so familiar with video editing or modifying video. With Flat Picture Control they can understand from stills point of view.’

‘Now we have an exact solution right now, but we will keep considering [whether to make] a separate product or [if it should] go into the one product.’

Nikon recognizes the challenge of adding video features that both stills and video shooters will appreciate.

‘I think that line between movie photographer and stills photographers has gone. The client wants to you to shoot the both of them at the same time to reduce the costs.’

Kitaoka then expanded on the demands they’re hearing from customers: ‘First of all, quality of the movie is a basic demand so we have to answer that, second frame rate, then lens quality and autofocus, also, [the challenges of] movie AF and still AF totally different.’

‘Movie autofocus needs to be smooth, sometimes fast, sometimes slower, depends on the situation. Movie shooters want to [be able to] choose high speed autofocus or natural speed autofocus.’

‘Actually we equip the autofocus system fit for the movie but a lot of people [are finding it difficult to use] autofocus between still photo and movie. But we keep trying to [provide the] best movie autofocus in [our] DSLRs and across every single category.’

Articles: Digital Photography Review (dpreview.com)

 
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Photokina 2016: Fujifilm Interview

07 Oct
Toshihisa Iida, Fujifilm’s General Manager of the Sales and Marketing Group, pictured at Photokina 2016.

Fujifilm chose last month’s Photokina tradeshow as the venue to launch its new flagship mirrorless camera, the medium-format GFX 50S. At the show, we sat down with Toshihisa Iida, Fujifilm’s General Manager of the Sales and Marketing Group and Toru Takahashi, Director, Senior Vice President and General Manager of Fujifilm’s Optical Device & Electronic Imaging Products Divisonto talk about the 50S, and why Fujifilm chose to skip full-frame.

Please note that the following interview has been edited slightly for clarity and flow. Our questions are in bold. 


Why did Fujifilm decide to move straight from APS-C to medium-format?

Soon after we introduced the X-Pro 1 many people started asking when we would be introducing full-frame mirrorless. We said at the time we were 100% committed to the APS-C format. We thought this was the best format from the point of view of image quality, and size and portability. We started with [only] three lenses, so we needed to focus on one format, to accelerate the lens lineup. As the years went by we started thinking maybe we could start looking at a bigger format, because we had a good lens lineup, and the technologies [in our APS-C line] were maturing.

Our next move was to decide what format we should move to. And soon after Mr Takahashi came into our division we made a decision. The difference between APS-C and full-frame is too marginal, so there was no point. So we decided to go for a bigger sensor format, to show a clear differentiation from APS-C.

APS-C is more speed, more portability – that’s our X-series. And our medium-format is for ultimate image quality. But still, you know – they have the same DNA. Design, operability, color management and so on. APS-C and medium-format can co-exist and complement each other.

The new Fujifilm GFX 50S offers a 50MP medium-format sensor in an impressively small, lightweight body. 

What did your X-series users tell you that they wanted from a larger-format camera?

Firstly, they said that with the X-series they could cover around 70% of their requirements. But they needed a bigger format, for example for outdoor billboards. And sometimes they needed to crop. So they required higher resolution. The other thing is we asked about usability. Our X-series is quite unique in terms of its user interface. Because our new camera is more geared to commercial applications, we asked whether the same dials were necessary. We had a lot of conversations about this with professional photographers. The conclusion was they all asked us to keep the dial operation.

The sensor at the heart of the GFX 50S looks very familiar. Is it the same sensor that we’ve seen in other medium-format digital cameras?

First, this is a brand-new mount. Based on our experience with the X-series, we wanted to make the flange-back distance smaller, to allow the lenses to be made more compact. The challenge is how to get the light hit the sensor evenly – in the center and also at the corners. In order to achieve that we customized the microlenses. The microlenses on this sensor are optimized for the short flange-back distance of the new mount, to ensure good corner illumination. Also we optimized the silicon process. We spent a lot of time and resources on this kind of customization.

What was the logic behind not including an X-Trans filter array in this system?

The sensor format is large enough that even without X-Trans, the image quality is very good. X-Trans is good, but it’s a complex filter array. Sometimes Bayer is more straightforward, and it makes Raw processing easier.

 

Did you include video in the 50S just because you could, or because your customers wanted it?

It’s not 4K, of course, it’s HD. But we know that more and more photographers are shooting video and we like to offer a unique proposition. Shallow depth of field, because of the bigger format – it will be interesting to see what kind of videos [photographers capture].

What are the challenges of introducing 4K video?

Many cameras can record 4K video, but the question is what kind of 4K video. The challenges for every manufacturer are power and heat. And there are two ways minimize their impact. One way is to make the camera bigger. The second way is to make the video file smaller, by recording video from a cropped area of the frame.

We think that it’s important to pursue the ultimate in quality, so on the X-T2 for example we tried to minimize the crop factor. Some manufacturers are offering crops of 1.5 X or 1.7X. This doesn’t help photographers at all. This is a new challenge for digital cameras that integrate stills and video features.

Do you have any figures for dynamic range of this sensor, compared to APS-C?

We do, but we’re still fine-tuning.

Some of the F2 and F2.8 lenses you’ve announced will give similar depth of field to F1.4 lenses on full-frame. At that point, what advantage is there to medium-format imaging?

By the numbers, depth of field might be similar, but we think that the actual images look different. And it’s not just about depth of field. There’s wider dynamic range, and greater resolution and so on. Overall there’s a lot of benefit from using a medium-format sensor.

The GFX lens lineup will feature three lenses when the 50S hits the market in spring, with six optics in the initial roadmap. 

And presumably a larger sensor doesn’t stress the resolution of the lenses as much as a similar resolution would on APS-C?

Correct. We designed these new lenses to be future-proof. The potential resolution of these new lenses is much higher than 50MP. Our benchmark is 4700 line pairs. So the lenses can resolve at least 100MP.

How do you see the mirrorless and DSLR markets evolving within the next 2-3 years?

Probably, in 2 years time, the size of the mirrorless market will exceed the market for DSLRs, globally. Already in some asian countries the mirrorless market is bigger than DSLR.

With the launch of the EOS M5, do you think it’s a good thing that Canon is finally taking mirrorless seriously?

We always welcome competition. Because the more competition, the faster the market will realize that mirrorless is the future.

Have you seen a change in the the kinds of people who are buying mirrorless cameras?

It depends on which category. When we introduced the X-Pro1, we were attracting photographers who were more likely to be street photographers. With the X-T1, and lenses like the 10-24mm zoom we started to capture landscape photographers. And the 56mm F1.2 was attractive to portrait photographers. If you look at our XA series, its a lot of young female photographers, who buy the camera as a companion to their smartphones. So different categories attract different kinds of photographers with different requirements.

One thing we’ve noticed is that at the end of the day, all photographers are looking for the best image quality and color reproduction.

The selfie-friendly Fujifilm XA lineup is apparently very popular with female customers, particularly in Asia.

Do you expect that the majority of people who will buy a GFX 50S will be existing X-series users?

That’s a difficult question. In our experience, in our showroom in Tokyo, the ratio of new customers to existing Fujifilm users who came in to look at the X-T2 for example was around 2:1. The ratio of new customers was much higher. And I expect that the same will be true of the GFX 50S.

How important is smart device integration in your product development?

It’s very, very important. The smartphone is not the enemy, it’s a complement to a camera. And how to enable connectivity between a smart device and our cameras is very important. We will focus on making it faster, smoother. Especially in Asian countries, girls are buying our cameras to take selfies, and straight afterwards they’re sending it to their friends from their phones.

Do you have a medium-format market share target in mind for the GFX 50S?

It’s difficult to say, because we’re really targeting high-resolution 35mm DSLRs with this product. The current medium-format space is full of cameras that are too expensive, too heavy and too bulky. The current medium-format market is small. People are buying 35mm full-frame cameras [instead]. So maybe our solution will revitalize the category.

Speaking of which, one of the most active new market segments is VR imaging. Are you looking that market?

I think that VR is mainly for industrial purposes. It can be applied to the consumer market but it’s very niche. So if we’re talking about consumer imaging, I don’t think that 360 cameras have a big audience.


Editor’s note:

Fujifilm has been heavily hinting that a medium-format mirrorless camera was in the works for some time, and it’s a relief to finally be able to see – and touch – an actual product. In my opinion, Fujifilm’s decision to side-step (or rather leap-frog) the full-frame camera market makes a lot of sense. It’s much easier for the company to differentiate (and capture a larger portion of the latent interest) when it’s not competing against the likes of Canon, Nikon and Sony in an increasingly crowded field. The GFX 50S will unquestionably offer superior image quality to any of the current crop of full-frame cameras, and critically speaking, it will of course be streets ahead of the company’s X-series, which is optimized for speed and versatility.

Fujifilm’s decision to ditch X-Trans in the 50S is interesting, but not surprising. It is undoubtedly true that the benefits of X-Trans are proportionally greater on the smaller APS-C format than they would be on a medium-format sensor, and I suspect that the additional cost and complexity of using this proprietary array in the GFX 50S might also have been a factor. In addition, Fujifilm is well aware of the criticism leveled against it from some professionals that the X-Trans array makes file handling more difficult, thanks to limited support from third-party Raw converters. And Fujifilm will need the file handling process to be as smooth as possible if it wants to appeal to studio photographers with an established workflow. 

The fact that Fujifilm apparently has no particular medium-format market share in mind for the 50S is very revealing. For now at least, it seems the company won’t measure the success of this camera by how many sales it steals away from Pentax, Hasselblad, Phase One and their ilk. What Fujifilm wants is for someone considering buying a Canon EOS 5DSR or a Sony a7R II or a Nikon D810 to buy a GFX 50S instead. Especially if that person is a commercial or landscape photographer who just wants the pixels. As such, at ‘well under $ 10,000’ with a 63mm prime lens, the 50S is priced to compete against these top-flight 35mm-style cameras.

Meanwhile, well-heeled X-series photographers (and of course the many professionals who have adopted the X-series over the past few years alongside full-frame gear from other brands) now have a true flagship camera to aspire to. A camera which is capable of higher resolution and better image quality, from a brand that they trust. And unlike traditional medium-format cameras, it doesn’t weigh a ton and it doesn’t cost the earth. I can’t wait to see what it can do. 

Articles: Digital Photography Review (dpreview.com)

 
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