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Posts Tagged ‘Photo’

CVS bans photo manipulation on its beauty images, will hold other brands to same standard

16 Jan
Photo: CVS Health

Earlier today, CVS announced that it would ban ‘materially altered’ imagery on its store-brand beauty products, and begin marking imagery on all of the beauty products the store carries as ‘Digitally Altered’ if it doesn’t match the new policy by 2020. Given the influence CVS wields—it is the US’s largest drug store chain—major beauty brands such as L’Oreal, Maybelline, and others are expected to follow suit.

The announcement is branded as a “commitment to create new standards for post-production alterations of beauty imagery,” and includes the introduction of the so-called CVS Beauty Mark: a watermark that will appear on all beauty imagery in the store that has not been materially altered. And, just in case you’re not sure what CVS means by ‘materially altered,’ the company explains:

For this initiative, materially altered is defined as changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.

The move, says Helena Foulkes, President of CVS Pharmacy and Executive VP of CVS Health, is a recognition of the company’s responsibility as one of the largest beauty retailers in the United States:

The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established. As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health.

The CVS Beauty Mark will begin appearing on CVS-produced beauty imagery in 2018, but the goal is to have all of the photographs in the beauty sections of CVS stores up to transparency standards by the end of 2020. At that point, any altered beauty image that appears in CVS “stores, marketing materials, websites, apps or social media” will be clearly labeled as such.

To learn more about this initiative, head over to the CVS Beauty Mark website. And if you plan to shoot campaign images for … well … almost any beauty brand from this point forward, you might want to keep these standards in mind. Chances are good that product is carried in a CVS store.

Press Release

CVS Pharmacy Makes Commitment to Create New Standards for Post-Production Alterations of Beauty Imagery

WOONSOCKET, R.I. | January 15, 2018 – CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today announced a commitment to create new standards for post-production alterations of beauty imagery it creates for stores, websites, social media and any marketing materials. As part of this initiative, transparency for beauty imagery that has been materially altered will be required by the end of 2020.

The company also announced that it will introduce the “CVS Beauty Mark,” a watermark that will be used to highlight imagery that has not been materially altered. For this initiative, materially altered is defined as changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics. CVS Pharmacy will be working together with key brand partners and industry experts to develop specific guidelines in an effort to ensure consistency and transparency.

“As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day,” said Helena Foulkes, President of CVS Pharmacy and Executive Vice President, CVS Health. “The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established. As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health.”

This new initiative is being introduced in an effort to lead positive change around transparency in beauty as well as to allow customers to differentiate between authentic and materially altered imagery. The CVS Beauty Mark will start to appear on CVS Pharmacy-produced beauty imagery in 2018 with the goal of all images in the beauty sections of CVS Pharmacy stores reflecting transparency by the end of 2020.

“We’ve reached out to many of our beauty brand partners, many of whom are already thinking about this important issue, to work together to ensure that the beauty aisle is a place that represents and celebrates the authenticity and diversity of the communities we serve,” Foulkes added. “We’ve been inspired by their willingness to partner with us to redefine industry standards around this important issue for the well-being of all of our customers.”

“Girls Inc. applauds CVS Pharmacy’s leadership commitment to showcase and celebrate beauty in all of its forms. As the national nonprofit dedicated to inspiring all girls to be strong, smart, and bold, Girls Inc. is honored to be a partner in CVS Pharmacy’s movement to counter limiting stereotypes too often faced by girls and women. Allowing diversity and natural beauty to shine will have an immensely positive impact on girls and women everywhere.” said Judy Vredenburgh, Girls Inc. President & CEO.

CVS Health has previously made significant changes in its retail stores with the health of its customers in mind, such as ending the sale of tobacco products, delivering healthier food options throughout CVS Pharmacy stores and committing to remove certain chemicals of concern from all store brand beauty and personal care items by 2019.

To learn more about CVS Pharmacy’s new beauty imagery initiative, visit www.cvshealth.com/BeautyMark.

Articles: Digital Photography Review (dpreview.com)

 
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Canon accidentally shared a composite photo shot with a Fuji all over social media

15 Jan

Well… this is awkward. Fstoppers has caught Canon Italy and Canon Spain sharing a photo to all of their social media accounts—Facebook, Twitter, and Instagram—the majority of which wasn’t even taken with a Canon camera. In fact, it was shot using a Fuji X-T1, by popular landscape and travel photographer Elia Locardi.

You can compare the two photos for yourself below, but there is little doubt that large parts of Elia’s photograph were used to create the one Canon shared:

The original photo, captured by Elia Locardi. Used with permission.
The image Canon Italy and Canon Spain have shared all over social media.

As you can see the entire sky, parts of the water, and some foreground elements as well were lifted directly from Elia’s original. In fact, as Fstoppers points out, there’s even a few-pixel-sized bird in Elia’s photo that was copied directly into the new shot.

We spoke to Elia this morning, and he told us that after a bit of sleuthing he was actually able to uncover the source of the image: a royalty free photograph on Unsplash that was allegedly taken in October of 2017 with a Canon 1D Mark IV. Elia has asked that we not “out” the photographer, but you can see the EXIF data in this screenshot:

From there, it doesn’t take an advanced degree to figure out what happened. A social media team at Canon Europe took to Unsplash to find a royalty free picture to share. They probably searched for “Canon 1D Mark IV” and “Italy,” and when they stumbled across this shot they had no idea that it was, in fact, not a single image but a composite of (at least) two photos… one of which was taken with a Fujifilm camera.

It’s embarrassing, sure, but probably an honest mistake. As of this writing, the post is still live on Canon Italia and Canon Estana’s Facebook and Instagram accounts, but we don’t expect that to last much longer as this story gains traction in the blogosphere.

The photo as seen on the Canon Italia Instagram account this morning.

We’ve reached out to Canon for comment, and will update this post if and when we hear back.

Articles: Digital Photography Review (dpreview.com)

 
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Canon defends embarrassing photo sharing gaff, photographer fires back

14 Jan

Yesterday, we reported on an understandable if embarrassing mistake by Canon Italy and Canon Spain. The two branches of Canon had shared a composite photo that contained stolen elements from a photo by travel photographer Elia Locardi all over their social media accounts; to make things worse, those elements were shot with a Fujifilm camera.

The reasonable response would have been to admit the mistake, apologize, and move on. This morning, however, Canon responded through social media and managed to somehow make things worse.

In its response, the company confirmed our assertion that it had pulled the photograph from the royalty free photo sharing website Unsplash, but claimed that it was not the same photo, pointing to “seasonal variation” between the two shots and completely ignoring the fact that parts of the photograph are exact clones.

Here is the response in full, posted as a comment on the Canon Italia Facebook share:

This answer, for obvious reasons, has photographers shaking their heads. There is no denying that the photograph uses stolen elements from Locardi’s—the same exact sky and water patterns don’t just repeat themselves willy nilly, making sure that the same bird is flying through the shot at the exact same time for good measure.

But the fact that Canon shared a composite with part of his work isn’t what bothers Locardi. Speaking with him yesterday and this morning, it was obvious that this was just an odd and funny moment for him. What does bother him about Canon’s response is something else entirely, as he explained on Facebook this morning:

Guy takes part of my Fujifilm photo, uploads it to a copyright free website. Then Canon shares it all over their social media. And now, Canon’s official response is that it’s not my photo? And the differences are just a “seasonal variation.”

LOL, really? As if this story couldn’t become more awkward.

But seriously, the greater part of this story and by far the largest issue here, is the fact that Canon is using a free image resource like Unsplash to fuel their social media rather than tapping into their large community of photographers. That’s incredibly insulting to both their own consumers and to the photography community itself.

Speaking with me directly this morning, Elia repeated the last part of his Facebook post before he continued on to say that this kind of thing, “encompasses almost everything that’s wrong with our industry today.” To really drive home the point, he also posted the comment as a response to Canon Italia’s comment on Facebook.

Here’s one last look at these two photos, just for good measure:

The original by Elia Locardi
A composite from Unsplash that obviously takes the sky and parts of the foreground directly from Elia’s image.

We have not received a response to yesterday’s request for comment from Canon, but we will update this post if and when we hear back.

Articles: Digital Photography Review (dpreview.com)

 
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Leaked photo hints at Samsung Galaxy S9 with variable aperture lens

13 Jan

Samsung has confirmed its upcoming new flagship smartphone, the Galaxy S9, will be launched at MWC in Barcelona, so we’ll have to wait until late February to know for sure what features and specifications the new model will have to offer. That said, Reddit users have found an image of an alleged S9 retail box that is already giving us a good idea of what to expect from the new flagship.

From a photography point of view, the most interesting information on the box is the “F1.5 / F2.4” aperture specification, indicating that the Galaxy S9 might come with the same stabilized variable aperture 12MP camera as the China-only W2018 flip-phone.

On that phone, the camera switches between F1.5 and F2.4 when it senses there’s enough light around in an attempt to capture the background as much in focus as possible. Whether or not that really makes a lot of sense, given the small image sensors in smartphones, is for you to decide. In any case, the F1.5 aperture value is the fastest on any current smartphone, which should be appealing to any low-light shooter.

Source: Reddit

If the specifications on the box are true, the S9 camera will also record super slow-motion videos, hopefully at similarly high frame rates as the latest Sony devices. In addition, there is a pair of AKG-powered stereo speakers, and we’d expect the S9 to come with Qualcomm’s latest Snapdragon 845 chipset.

Most most of the additional information on the retail box is quite similar to the current S8 model: the S9 screen will have a Super AMOLED panel with Quad HD+ resolution (1440 x 2960 pixels), 18:9 aspect ratio, 4GB of RAM, 64GB of internal storage, and an 8MP front camera, all wrapped up in an IP68 water and dust resistant body.

Articles: Digital Photography Review (dpreview.com)

 
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Photo Editing Software Options for Linux Users

11 Jan

Do you use Linux and wonder what your alternatives are when it comes to photo processing? Are you a photo enthusiast trying to find alternatives to your current software? Or perhaps you’ve read this far and still have no idea what I’m talking about—great! This article is for all of you.

Why Linux, and what is it anyway?

In short, Linux comes in a range of different flavours (Ubuntu, Debian, Fedora, etc.) but the common core in all of them is an operating system built primarily around free and open-source software. Many people choose Linux not only because it’s free, but also for the security and stability it offers, as well as the chance to gain more control over and knowledge about the software they use.

Contrary to popular belief, you don’t have to be a computer whiz to use Linux. All you need is some basic knowledge about how to use computers and a willingness to learn.

Even if you’re not a Linux user, you might still benefit from learning about some of the free Lightroom and Photoshop alternatives that are available by reading this article.

01 post processing linux

There are two ways to install software on Linux: the one that makes you look cool, and the software installation program. It’s up to you which you choose!

I’ve done all my photo processing in Linux since 2012, the same year I started working as a professional photographer. The main challenge was not that I haven’t been able to use Lightroom or Photoshop, but to find alternatives and choose between them.

This has involved a decent amount of research, so to help you on the way I’ve decided to collect my findings in this article. Hopefully this is a first step in your research process, leading you to a solution that works best for you.

As will become apparent soon, using Linux doesn’t even mean that you can’t use Lightroom, Photoshop, or any other program you prefer; it may just take a bit of tweaking. The important thing is to use something that can deliver what you need, not what others think you need.

02 post processing linux

Finding photo editing software that works for you is a continuous process.

Figuring out the alternatives

To choose the software that works best for you, you have to ask yourself what it is you’re looking for. Do you need a photo editor? Do you want to be able to manage and catalogue your photos? Is it the ability to process RAW photos you’re after? Or maybe all of the above?

Some of the programs I’ll be presenting here can offer everything, others are only suited to specific tasks. I’m going to be focusing on solutions that offer photo editing (including RAW processing), and less on photo management software.

The other important thing is to know what’s out there, and that’s the goal of the rest of this article.

Alternative 1: Using software that works directly in Linux

These are the programs that can be installed directly on your system. All of these are open-source and free, and they work in Linux, Windows, and Mac OS, unless otherwise stated.

Darktable

Darktable allows you to manage and process photos, including RAW images, in Linux and Mac OS. The two main tasks are separated into two spaces; the light-table for managing and cataloguing, and the darkroom for editing and processing photos.

As you may have noticed, the name of the software is a combination of those two words, just like Lightroom. It’s a powerful and non-destructive editor which requires a bit of time to get used to, but for anyone who has ever used post-processing software before, it’s not a problem.

03 post processing linux

Raw Therapee

Raw Therapee is a post-processing program for RAW images which works in most operating systems. It can be used to manage photos, but if you have a big collection, it’s good to combine it with software specifically aimed at image management, such as DigiKam. It’s easy and intuitive to use.

04 post processing linux

Rawstudio

With Rawstudio you can process RAW images, as the name suggests. It works in Linux and Mac OS, but not in Windows. It’s especially good for bulk processing and it can read essentially any RAW image format. It doesn’t support the latest versions of Debian, so if you’re using Ubuntu and have a newer version than 13.10, it won’t work for you.

Photivo

Photivo is another RAW image processing program. I’ve never used it, but it supposed to be good once you learn how to handle it, which might take a bit of time due to the number of different options. You can’t manage or catalog your photos with it, but if it sounds tempting anyway, you can combine it with one of the many great stand-alone photo management programs out there.

05 post processing linux

GTKRawGallery

GTKRawGallery is a lightweight program for managing and processing RAW images. It doesn’t work very well if you’re processing a lot of photos, but it’s faster for single image edits. It works in Linux and Windows, but not in Mac OS.

Corel AfterShot Pro3

Corel AfterShot Pro3 is the only commercial processing software I’m going to mention, as it’s the only one that works directly in Linux and provides a good alternative to software such as Lightroom.

It’s not open-source, unlike all the other software mentioned so far. But, there is a free 30-day trial, which might help you decide between alternatives. It’s the program I use for my everyday and professional photo management and post-processing needs.

06 post processing linux

GIMP

It’s difficult to talk about photo editing software in Linux without mentioning GIMP. This program won’t read RAW files without some tweaking, so many use it for post-post-processing, such as saving in a variety of different formats, retouching, and even drawing.

It’s free, open-source, works in many different operating systems, and with the right add-on, it can also open RAW files.

07 post processing linux

Alternative 2: Using tools developed for other operating systems

If you have a favorite piece of software that doesn’t work in Linux, don’t despair! There are a few ways for you to use popular programs like Lightroom and Photoshop without giving up on Linux.

1. Virtual machine

A virtual machine is a software that makes it possible for your computer to act like another computer, it basically works like a second physical computer in your operating system. You can install the operating system of your choice in the virtual machine, and use it as if it were, for instance, a Windows computer.

VirtualBox is a free, open-source virtual machine I use when I really need to run a program in Windows.

08 post processing linux

My virtual machine running Windows 7 on my Linux computer.

Apart from making it possible to install software that only works in non-Linux operating systems on your Linux machine, a virtual machine is useful compared to having separate partitions, because you don’t have to reboot to use it and you can easily share files between systems, have a joint clipboard, etc.

The drawbacks are that the virtual machine won’t be as efficient at using the available hardware as a normal machine. That can prove to be a problem for big and heavy programs such as Photoshop and Lightroom (but with a modern computer you’ll probably be okay).

2. Wine

Wine is a free, open-source interface that lets you run Windows software in Linux. Unlike a virtual machine, Wine doesn’t work like a separate computer; instead, it makes the software think it’s in Windows. That also means you don’t get the added security of a virtual machine, where the program is running on a virtual computer instead of directly on yours.

09 post processing linux

Boosting productivity with Wine.

One great thing about Wine is that you can run software for different Windows versions; backward compatibility is better than in Windows itself. However, all Windows software won’t necessarily run in Wine, and getting a program to work can sometimes involve lots of tinkering.

PlayOnLinux is a free, open-source tool that takes the hassle out of setting up programs in Wine. CrossOver is a similar option but it’s proprietary and is commercial – on the other hand, that means you have someone you can call if things aren’t working.

Conclusions

As you can see, being a photographer and Linux user is not at all incompatible. There are many different alternatives out there. Also, it’s always nice to find great, supported, and constantly developed photo processing software that is also free!

What software do you use for your photo processing, and why? Do you have more alternatives to add to this incomplete list? I would love if you shared your thoughts and ideas in the comments section below.

The post Photo Editing Software Options for Linux Users by Hannele Luhtasela-el Showk appeared first on Digital Photography School.


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2018 Shoot & Share Photo Contest opens for entries on January 8th

30 Dec

Wanna pit your skills against tens of thousands of other photographers… for free? You’ll soon have your chance. The 2018 Photo Contest by Shoot & Share—which bills itself as the world’s only free & fair photo contest—will start accepting entries on January 8th.

What sets this particular contest apart is the voting process. No hoity-toity group of judges sifting through your entries, the whole system is democratic.

Every entrant is allowed to submit up to 50 photos in a total of 25 categories, and those photos are voted on by everyone else (including you). Photos are shown to you at random, and you vote for your favorites. As Shoot & Share explains it, “No one knows who took the photos, but everyone votes for the winners. The photos with the most votes win!”

Here’s a fun intro video Shoot & Share put together:

The democratic draw of this contest as summed up best, perhaps, by DPReview Editorial Manager Wenmei Hill:

“It’s huge, it’s free, and it’s a big ego boost (or destroyer, depending on how good a photographer you are) for tons of photographers.”

Prizes for the 2018 contest haven’t been revealed yet, but all 25 categories will have 1st, 2nd, and 3rd place winners, in addition to a Grand Prize Winner for the contest as a whole. According to the contest site, “Last year, there was over $ 1,200,000 in free memberships, software, credit, gifts, workshops, and more,” given away.

Not bad for a totally free and extremely democratic contest.

To learn more about the 2018 Photo Contest or see last year’s winners, head over to the contest website. And if you plan to participate, you have just over a week to curate your best shots for submission.


UPDATE: Several readers have expressed concern about some of Shoot & Share’s terms and conditions for this contest: specifically, the part that says you allow them to use your images with photo credit.

To clear up any misconceptions, we reached out to Heather Keys, the company’s head of Marketing and Business Development, to ask how contestants’ photos have been used in the past. Here’s what she said:

In the past, the photos from the contest have been used to promote various community activities as well as used to promote future contests (always with photo credit included).

At times, we have reached out to those photographers that submitted images during the contest to request to use certain submitted photos in promotion of some of the products we offer (PASS.us and Agree.com ). With that said, we’ve always requested permission and offered compensation if we ever used submitted photos for promotion of our software tools.

Articles: Digital Photography Review (dpreview.com)

 
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How to Know What to do and Where to Start with Photo Editing in Photoshop

16 Dec

Do you struggle to know what to do with your images in post-processing? Do you know where to start with photo editing? Can you relate to this?

Before and after photo editing.

I recently received a message for help from another photographer, “I’m so frustrated with Photoshop. I don’t know what to do or where to even start!?!?” So I asked, “What’s the plan? What are you trying to achieve?” His reply, “I’m not sure…”.

The uncomfortable truth is that we’ve all been there. Staring at Photoshop wondering which of its tools will achieve the look we’re so desperately trying to replicate. You try clicking on every button, using every tool and creating 1000 different layers to add complexity to your image under the illusion that this will instantly make it awesome.

Frustrated, you give up. And if you’re anything like me, you probably walk into the kitchen, open the pantry and look for answers inside a packet of cookies.

This overwhelming hurdle of frustration can cause you to stumble, fall out of love with editing and certainly begin to make everything feel too hard and unachievable. In this tutorial, I’ll show you a very simple technique that will have you soaring over this hurdle so you can continue on your journey to craft beautiful images.

After some thoughtful and carefully planned out photo editing.

It’s all in the preparation

It doesn’t take long for the process of editing in Photoshop to feel chaotic.

It’s easy to take a look at your photo and instantly get to work by creating a layer on top of layer targeting all sorts of adjustments as you see them. Add a bit of contrast here, some brightness there, sharpen this up and blur that… It’s fast. It’s reactive.

Before you know it, you’ll have curves in places you didn’t know you had and more level adjustments than an ergonomic office chair.

You may find yourself stumbling your way through the edit, the process will probably feel a little clunky but you’ll be somewhat happy with the outcome until you click on the next photo. Where the whole process starts again and you don’t know what to do, where to start, and worst of all – you’ve run out of cookies.

What happens if we remove the chaos?

Creating beautiful images is a craft. And much like any craft, a lot of unsexy work goes into the preparation before the fun stuff starts happening.

  • Landscape photographers spend their time scouting locations, researching where the sun will set (or rise) and studying the weather before they venture out at 4 am to capture the magic.
  • Quality chefs spend hours sourcing and preparing their ingredients before they serve their masterpieces.
  • Painters clean, dust and prime their brushes and canvas before bringing their vision to life.
  • Authors spend hours creating a structure and a content plan before putting pen to paper.
  • Builders draw up blueprints and intricate floor plans before laying bricks and building houses.

Preparation is the key to delivering the best possible final version of your craft. Preparation sets up the foundations from which you can begin to form consistency and style, and it helps you focus and stay on track.

So, what does preparation look like?

Well, just like a builder doesn’t turn up to a site and randomly lay bricks to build a house, or a Michelin-star chef doesn’t turn up on a night of service and create a menu from what’s laying around in the cupboards. You, as a photographer and image editor, should try to avoid randomly plowing your way through Lightroom or Photoshop, aimlessly slapping on layers and adjustments without creating a plan that details what you are trying to achieve.

So, when you approach your image – you know what to edit, where to start and what you’re doing. There is no chaos – it’s systematic and as a result, you’re cool, collected, and methodical.

Pfffft! Who has time to plan!?

It’s easy to become frustrated with Lightroom and Photoshop. And it’s even easier to buy your way out of it with presets and actions. I get it, you want rapid results, you want to see instant progress, you don’t want to stop, think and plan – you just want to do.

The truth is, editing beautiful images is a craft. It’s something to take pride in. It’s the final step for you to infuse your images with your personality and style before you share your work with your clients and followers. Therefore, sometimes it’s a good idea to give the editing process a little more love and care than the press of a button.

Doing so can be the difference between your clients and friends thinking, “Oh that’s nice…” and saying “Oh my! That’s AMAZING! Can I order a copy!?”

So, if you want to know how to build something beautiful — something with craftsmanship, something you’re proud of, something that your audience will love – spend time on the preparation stage and create a plan for your edits. The reality is, it takes a little more effort than pressing a preset button. Here’s how you can make a simple plan.

Step #1 – Load Photoshop

Open your image in Photoshop. You can do this from within Photoshop by navigating to FILE > OPEN and selecting your image. Alternatively, you can load your image into Photoshop from within your Lightroom Library. Do this by right-clicking on your photo inside your Lightroom Library and navigate to EDIT IN > EDIT IN ADOBE PHOTOSHOP.

1 Open Image Photoshop - How to Know What to do and Where to Start with Photo Editing in Photoshop

Step #2 – Convert to Black and White

To establish what to edit and where to start with your image, it’s helpful to begin by temporarily removing the distraction of color. This strips back the information and makes it easier for your eyes to clearly see what is going on inside your image. Convert your image to black and white using the Adjustment Layer menu and navigating to Black and White.

BlackandWhite Adjustment Layer -How to Know What to do and Where to Start with Photo Editing in Photoshop

Photoshop BlackandWhite Conversion - How to Know What to do and Where to Start with Photo Editing in Photoshop

Step #3 – What do you see?

Ensure that you can see the entire image on your screen. At this stage, you’re only taking a high-level look at your image to get an idea of what catches your eye. Navigate to VIEW > FIT ON SCREEN then hold down CMD (Mac) or CTRL (PC) + press the minus key (-) a couple times to zoom out of the image.

While looking at your image ask yourself these questions.

  • What story is the photo trying to tell?
  • Where do your eyes get drawn to first?
  • Where do your eyes go next?
  • What elements enhance the story?
  • Which elements weaken the story?

There’s no need to write an in-depth analysis here. Spend a few seconds on each question and listen to your instincts. What you are trying to do is look at your image from the viewer’s perspective and establish whether or not they are seeing what you want them to see.

Controlling the attention of your viewer’s eye is crucial to a good photo. It’s about leading them on an uninterrupted journey so they can soak up all the goodness of the story within your image.

Have you ever tried to read a book or watch a movie while someone is talking to you? It’s distracting, you disengage from the story and lose focus. The same applies to your eyes when you look at a photo. Eyes are easily distracted and the moment this happens you’ll lose your viewer’s attention and the story breaks down. Eliminating these distractions is key to creating stronger images.

Take a look at your image. As you do so, make a note of the areas, objects, and elements that your eyes are naturally drawn to and settle on. Typically, these areas will be the brightest parts of the image and areas with the most amount of contrast or sharpness. It’s your job to determine whether or not these areas enhance the story or distract the viewer’s attention and therefore weaken the story.

In the next step, we’ll take a look at this example image and establish the distractions so we can create a simple editing plan.

4 Thailand Boat Man Before - How to Know What to do and Where to Start with Photo Editing in Photoshop

Step #4 – Creating your plan

Create a new layer and rename it “Notes”. On this layer, you can use the brush tool to mark-up the areas of your image that you want to pay attention to based on your answers from step #3.

5 Photoshop Notes Layer - How to Know What to do and Where to Start with Photo Editing in Photoshop

The example image is trying to tell the story of a Thai man taking his boat out on the water for a snorkel while trying to keep cool in the harsh midday sun. However, you may find that your eyes are distracted by the flapping black strap, the rope, and what appears to be a random metal pole protruding into the frame.

Mark any distractions and things to remove or hide

With your notes layer selected, use a brightly colored brush to circle the distractions, adding them to your plan. You can also use the Type tool to clarify your thoughts so you don’t forget what your markups are referring to when you go to edit them later.

6 Remove Distractions - How to Know What to do and Where to Start with Photo Editing in Photoshop

7 Reduce Highlight - How to Know What to do and Where to Start with Photo Editing in Photoshop

Mark elements you want to bring more attention to

Continue to let your eyes explore the image and mark-up the elements that enhance the story. In the example image, you’ll notice that the subject is wearing a nice pair of sunglasses and that his face is a little dark. Drawing the viewer’s attention to this area will most definitely enhance the story.

8 Lighten Face Enhance Shades - How to Know What to do and Where to Start with Photo Editing in Photoshop

The example image uses a lot of horizontal leading lines such as the horizon, the edge of the boat, and the canopy. While these are effective at leading your eye across the image towards the subject, you don’t want them to be too effective and allow your viewer’s eyes to continue along those lines and off the image.

A good way to prevent this from happening is to darken the right side of the photo. This will help to control the viewer’s focus by bouncing it back into the frame and onto the subject.

9 Darken Edges - How to Know What to do and Where to Start with Photo Editing in Photoshop

Another element of this example that could potentially enhance the story is the light source. Adding a sun or lens flare may help to add some interest and balance out any adjustments made to the subject’s face and sunglasses.

10 Add Flare - How to Know What to do and Where to Start with Photo Editing in Photoshop

View the image in color again

When you are finished exploring the image and marking-up your notes, it’s a good idea to disable the Black and White adjustment layer you created in step #2 and take a look at the image in full color. As you do so, ask yourself whether the colors you see align and enhance your story or weaken it?

It’s likely that you’ll find one or two additional distractions in the form of color. These might be objects of a particular color that don’t align with the mood of your story or perhaps an overall color cast that you might want to remove or enhance.

In the example image, you can see that disabling the Black and White Adjustment Layer reveals a bright pink object that causes a distraction.

11 Desaturate Pink - How to Know What to do and Where to Start with Photo Editing in Photoshop

Finally, we can work with the overall color of the image to align with the story. Given that the example image is telling a story about a man trying to keep cool under the hot summer sun, adding a subtle warm-to-cool color tone may help to convey the story and pull the image together.

12 Colour Transition - How to Know What to do and Where to Start with Photo Editing in Photoshop

Step #5 – Create a Group

When you are finished making your notes it’s time to group them all together. You can do this by clicking on your Black and White adjustment layer, holding down the SHIFT key on your keyboard and clicking on your NOTES layer (and any other Type layers that you may have created).

13 Shift Click Group - How to Know What to do and Where to Start with Photo Editing in Photoshop

With your layers selected, click on the Group icon to put all of your selected layers into a new group. You can then rename the group to “Edit Plan”.

14 Edit Plan Group - How to Know What to do and Where to Start with Photo Editing in Photoshop

With your editing plan in place, you can now systematically work your way through the image. If at any point during your edit you begin to feel a little distracted, lost, or overwhelmed, just refer to your editing plan to get right back on track.

Here you can see the example image post-edit with minimal distractions. You may notice that your eye settles on the subject’s face a lot quicker than they did before, and it’s easier to absorb the story without the distracting elements.

Before

Before

15 Thailand Boat Man After - How to Know What to do and Where to Start with Photo Editing in Photoshop

After

Conclusion

Spending just a few minutes marking-up your photos and creating a plan can have enormous results. It tells you what to edit and where to start, and it provides clarity when the editing fog starts to settle in.

Yes, it takes a little more time and perhaps it’s not for every image. But if you want to create something with craftsmanship, something beautiful, something your clients and audience will love – it’s worth every second.

So, I encourage you to spend a little time planning your edits the next time you open up an image in Photoshop. Try to resist the temptation to join the trigger-happy chaos – instead, stop for a minute. Spend twice the time on the preparation, be clear on what you want to achieve, and craft something you’re proud of.

The post How to Know What to do and Where to Start with Photo Editing in Photoshop by William Palfrey appeared first on Digital Photography School.


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Switching from Lightroom to ACDSee Photo Studio: Making the Jump Easy

14 Dec

Let’s be honest – over the past couple of months, more than enough has been said about Adobe’s recent change in policy regarding how the latest versions (yes, all two of them) of Lightroom are to be purchased and used. Articles have been written, disappointment expressed in some volume, silver linings spotted where there seemed to be none.

There’s also a good chance that you have made up your mind regarding the change to do one of the following:

  • To stick with CC and Classic.
  • To start the fairly painful process of moving on to a different piece of software.
  • Or to put off the decision for as long as the already-purchased version of Lightroom supports RAW files from your camera.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

Thus, we are not here to discuss Adobe’s brilliant decisions or lack thereof. This article is meant for those who chose the second option. Specifically, for those, who have decided to switch from Lightroom to ACDSee Photo Studio Ultimate. Hopefully, the last article I wrote on ACDSee Photo Studio has helped you make up your mind whether or not this software is suitable for your needs. If it is, I will try to help make the transition as painless as possible.

An important disclaimer: as before, the license for this copy of ACDSee Photo Studio Ultimate has been provided by ACD Systems. Having said that, even though ACD Systems has asked me to write this article, it has not been dictated by the company in the slightest. My words are always my own, as are your reasons for switching or otherwise. More than that, ACD Systems never implied they expect anything but integrity.

Direct transfer from Lightroom

I am afraid I will have to start with some disappointment, so I will try to rip off the bandage as quickly as possible. As of today, there is absolutely no way to transfer editing data from Lightroom to any other post-processing software or vice versa. It’s the result of closed-standard tools and database format that each software developer uses – not even sharpening is equivalent, let alone tonal adjustments.

So, the progress you have made with Lightroom is bound to remain accessible via Lightroom only, at least as far as RAW files themselves are concerned. For all the convenience catalog systems provide, this is one of the downsides – switching to a new RAW converter can really be a hassle.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

It may not be possible to transfer edits from LR to ACDSee, but Photo Studio sure has a lot of tools to cover most post-processing tasks.

But if you are here, I am guessing you have decided to push through the process now rather than become even more tied-in with the system Adobe is sticking to, and have even more to deal with at a later date. One solution you are left with is exporting full-size JPEG images from your Lightroom Catalog for any future needs (uploads to social media or websites, for example). But should you ever need to tweak a setting or two, you will either have to go back to Lightroom, or start from zero using ACDSee or an alternative tool.

Mind you, this caveat is only really valid for two or three years at the most, since there is a good chance that after a couple of years your taste in post-processing – as well as your skill – will have changed noticeably. I know mine has. Still, it is something that you will need to accept as an unavoidable result of having been part of such a closed system.

It is my hope that, over time, software developers such as ACD Systems will work out a way to read Adobe’s (and other) databases and interpret adjustments in an equivalent manner so that none of the edits – at least not those most prominent – would be lost when switching.

Now that the bandage is off, let’s go through what can be achieved with Photo Studio Ultimate.

Importing Lightroom Catalog Data

As I have mentioned in the previous article, culling and adding metadata information is an enormous pain for me. I am sure I am not the only one who just wants to get on with post-processing. Having to assign ratings and keywords all over again for images that have been organized in Lightroom would be insufferable. It is an enormous relief that this is something ACDSee Photo Studio Ultimate can greatly help you with.

Photo Studio has the functionality to import ratings, color labels, keywords, and collections from any Lightroom Catalog, thus preserving the major image organizing-structure of your portfolio. The process of importing this data is very easy to initiate and requires minimal effort.

1. Find the Adobe Lightroom Database Import tool

While in Manage Mode, select the Tools menu at the very top of the screen. There, navigate to Database > Import > Lightroom Database, which is located at the very bottom of the Import submenu. This will open the Lightroom Database Import Guide.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

2. Select Data and Catalog to Import

As soon as you launch the Lightroom Database Importer, a dialog with a short introduction to the tool’s functionality will pop up. Click Next, and you will be given options to specify which database entries you want to be imported, as well as the location of the Lightroom Catalog itself.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

2.1 Ratings

This is the star-based filter assigned with numeric keys (1 through 5) in Lightroom. ACDSee does not have stars as such, but it provides a numeric rating that is equivalent for all intents and purposes. If you check this option, ACDSee will interpret the ratings you have assigned with Lightroom and apply the same values.

2.2 Labels

This specifically refers to color labels that both Lightroom and ACDSee support. Again, by default, the labels that ACDSee provides are exactly the same as those found in Lightroom, so files marked with a Red label in a Lightroom Catalog will be marked with the same color in ACDSee after the data from the Catalog is imported.

2.3 Collections

These are a bit more complicated than Labels and Ratings and not something Photo Studio promotes as a means to managing your files, at least not by default. But if you were using Collections in Lightroom to sort your images, ACDSee will readily take over.

Simply select the Panes menu and enable Collections there and a new navigational tab will become available. Located right next to the Folders tab in Manage mode, it will list all the Collections that the imported Catalogs contained, along with the images assigned to those Collections.

It has been a couple of years since I last used Collections in Lightroom, preferring to stick with simple filters now, but it is nice to know this option is available and neatly integrated.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

2.4 Keywords

These are perhaps self-explanatory. Any keywords that you applied in Lightroom to any given RAW file will be seen by ACDSee too. This is useful for when you want to find images of specific locations, events, or people, provided you specified those keywords in Lightroom in the first place. Obviously, if you have not, ACDSee offers enough image management tools to have you covered.

2.5 Location

ACDSee will navigate to the default Lightroom Catalog in the Pictures folder on your computer, so keep in mind you may need to change the location. There is no way to select several Catalogs at once, so if you have more than one (which is very likely), the Catalog Import process will need to be repeated once for each one.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

Make sure Lightroom is not running while attempting to Import a Catalog.

Depending on the size of the Catalog being imported and your computer hardware specifications, the process might take up to a few minutes to finish. In fact, it took ACDSee over 30 minutes to process my Catalog. More than enough time to take a break from work and have a cup of coffee (you will have to wait for the Import to finish before you can use Photo Studio for anything else).

Admittedly, the Catalog was quite large, with a year’s worth of RAW files, and stored on an external hard drive on top of that. And not the fastest sort either. Be that as it may, importing will certainly be quicker than having to apply the filters and ratings manually, and nowhere near as tedious.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

Once the process is finished, you will find (upon navigating to the corresponding folder) your RAW files to contain the same labels, ratings, and metadata entries as applied in Lightroom. Honestly, this is great. The only omission that I can think of is that ACDSee does not seem to take Flags into account, so any images you may have marked with Pick or Reject Flag in Lightroom will not have the filter imported.

Part of the reason is that ACDSee simply has no Reject Flag equivalent, even if marking a file with backslash key tags it in a similar fashion to how Pick Flag works in Lightroom. Something to improve upon perhaps.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

The ratings and labels Lightroom is showing…

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

…are now transferred to ACDSee. And it gives you a good before-after glimpse too/

Plugins are added

Here is something that’s as unexpected as it is brilliant; ACDSee supports plugins designed for Adobe Photoshop. If you have been using Lightroom, this may be of relevance to you, too, as so many of these plugins are also meant for Adobe’s standalone RAW converter and image management software.

I have no idea how much work had to go into this little trick, but it is a massive attraction for anyone who is not fully satisfied with the extent of default ACDSee tools.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

Long time no see, Silver Efex. Fancy finding you here.

While I have not done any extensive testing – I rarely, if ever, use plugins anymore – I was able to verify this with one of the most well-regarded plugin packs by Nik Software (now owned by DxO after being nearly killed-off by Google). Color Efex worked like a charm. I encountered an occasional error here and there, but often to no direct effect on the functionality of the software or the plugin, so while annoying, it was rarely terminal.

I also tried a couple of plugins by Topaz some time ago and they worked without issue. The full list of officially supported tools can be found here.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

It is necessary to path the location of the already-installed plugins. To make sure ACDSee can locate the plugins correctly, first go to Edit mode. Then, select Options from the Tools menu at the top of the screen, or simply hit Alt + O. Once the Options panel is displayed, choose Edit Mode from the list on the left. There, you will be able to select the GPU that ACDSee will use to speed up processing, among other things.

What we need is the bottom-most field called Adobe Photoshop Plugin Paths. A couple of directories will be listed by default, but in some cases (as with Nik), they won’t be enough. You need to specify where the plugins are located. Since I am interested in using Nik Software, I added (click the Add button) a new path that leads to C:\Program Files\Nik Collection. The destination of your plugins might be different, so make sure you set the path correctly. Once you’re done, click OK.

From Lightroom to ACDSee Photo Studio: Making the Jump Easy

If the plugins are supported and the path has been specified accurately, you will find the plugins listed in the Photoshop Plugins section of the Tools menu (still in Edit Mode).

I won’t claim there is no chance of errors happening – after all, those plugins were never really intended for anything but Adobe. Yet the fact that they work so well despite that is an impressive and convenient achievement no matter how you look at it.

Just keep in mind that not everything might work as expected every single time, or it may take time for some plugins to be properly supported.

Final Words

Breaking and rearranging an established workflow is not a pleasant experience. Especially if the previous routine worked well and it is the company’s decisions, rather than the quality of the tool, that has become an issue. With that in mind, it is good to know that less-dominant software developers are going out of their way to show how welcoming they can be.

ACDSee Photo Studio Ultimate attempts to make the transition from Lightroom as simple and straightforward as possible, not only by offering a plethora of powerful (and often similar) post-processing tools but by also taking steps towards preserving any image organizing you may have already done with Lightroom.

It’s not perfect and there is certainly room for improvement (perhaps edit transfers are not as far-fetched as they might seem?), but what has been done is by no means a small feat and will save any new user hours of rating and filtering what has already been done before.

Whichever software you will find yourself choosing next (or sticking with), there is plenty for the giant developers to learn from such attention to detail.

Disclaimer: ACDsee is a paid partner of dPS

The post Switching from Lightroom to ACDSee Photo Studio: Making the Jump Easy by Romanas Naryškin appeared first on Digital Photography School.


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Useful Software For Photo Enthusiasts

13 Dec

Nowadays you can call anyone with an Instagram account a “photography enthusiast”. However, what I meant was “newbie photographers”. Those, who instead of cropping their snaps muse over the best composition before the picture is taken. Those, who instead of applying filters fiddle with curves and white balance. Those, who feel like the Wizard of Oz behind their shutter – Continue Reading

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Lytro might open source its light-field photo sharing platform

12 Dec

Last week, light-field photography pioneer Lytro announced that it would discontinue the pictures.lytro.com platform, which allowed Lytro users to share their refocusable ‘living’ light-field images with others online and through Facebook.

The move, which is a direct result of Lytro changing its focus from consumer products to the professional market, was not received well by existing owners of the original Lytro and the Lytro ILLUM cameras. This more or less made their images unsharable in their interactive form. All may not be lost, though.

It appears the company has received enough negative customer feedback to consider allowing the developer community to host its ‘living pictures’ online without its involvement. In other words: Lytro might open source the platform.

Lytro explained this potential move in a new announcement, which reads:

We are currently evaluating this request but have not yet reached a conclusion. Although we fully trust that the passionate community of developers around Light Field photography can come up with brilliant solutions, there are some challenges to resolve around intellectual property and we cannot promise that it is possible.

If you currently own a Lytro camera you can sign up here for email updates on the issue. No matter how the story ends, it is a sobering reminder that today’s complex imaging hardware can far too easily lose some—if not all—of its functionality once software support ends.

Articles: Digital Photography Review (dpreview.com)

 
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