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Posts Tagged ‘Nikon’

Nikon D850 in-depth autofocus test

13 Oct

We’ve spent some serious time assessing the autofocus system on the D850; from portraits to bicyclists, we’ve found out just how precise this camera’s focus is, and how well its subject tracking will keep up. Check it out for yourself in our updated First Impressions review.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon releases official D850 lens recommendation list

12 Oct

Nikon has published a list of lens recommendations for D850 owners, highlighting a total of eleven lenses that are suitable for use with its newly-launched, high-res, high-speed DSLR. The list covers prime, zoom, and speciality lenses, all of which are Nikon products (duh).

Here they are for your perusing pleasure below, just in case you want to make sure your glass is up to snuff with your fancy new camera:

Prime Lenses

  • 20mm f/1.8G – $ 796.95
  • 28mm f/1.4E – $ 1,996.95
  • 105mm f/1.4E – $ 2,196.95
  • 200mm f/2G – $ 5,696.95
  • 400mm f/2.8E – $ 11,196.95

Zoom Lenses

  • 14-24mm f/2.8G – $ 1,896.95
  • 24-70mm f/2.8E – $ 2,396.95
  • 70-200mm f/2.8E – $ 2,796.95
  • 80-400mm f/4.5-5.6G – $ 2,296.95

Specialty Lenses

  • 8-15mm f/3.5-4.5E – $ 1,246.95
  • 19mm f/4E PC – $ 3,396.95

Articles: Digital Photography Review (dpreview.com)

 
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The Nikon D850 is the best camera DxOMark has ever tested, first to hit score of 100

07 Oct

Forget all of those DxOMark Mobile scores, it’s time to talk about “real” cameras again. DxOMark just completed their review of the Nikon D850 and, not entirely surprising, it is officially the best camera DxOMark has ever tested. In fact, it’s the first camera ever to reach a score of 100, pushing the Sony a7R II into second place with its score of 98.

As it stands now, the camera rankings put the Nikon D850 and its predecessor, the D810, in the number 1 and 3 spots.

While the D850 isn’t the best camera DxO has tested across the board, it nevertheless put in top notch performance in every category. “The D850’s key strengths are its outstanding color and dynamic range at base ISO, where it again ranks as the number one among all commercially available cameras we’ve tested for these attributes,” explains DxOMark. If it falls even slightly short in any regard, it’s in the low-light ISO category where its higher resolution starts to sting.

That said, you can’t help but go wide-eyed reading DxOMark’s conclusion. As they say, this camera is “in a class of its own for image quality.”:

The introduction of the first BSI sensor in a full-frame Nikon DSLR with a super-high 45.7Mp resolution puts the Nikon D850’s image quality on par with, and often better than, medium-format cameras. The first DSLR to hit 100 points — rather apt for Nikon’s hundredth anniversary year — puts the Nikon D850 in a class of its own for image quality. At base ISO, it’s unrivaled for color in the DSLR class, and its headline dynamic range score is outstanding, too.

To read the full conclusion—the full review, for that matter—and see how the D850 compares to the competition from Sony and Canon, head over to DxOMark.

Articles: Digital Photography Review (dpreview.com)

 
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Not quite as good? Nikon D850 versus Nikon D5 subject tracking

01 Oct

Video: D850 versus D5 subject tracking

Photographer Matt Granger’s YouTube channel is chock-full of videos that run the gamut from fairly technical testing to fun challenges and prize giveaways. But we took particular notice when, last weekend, he pitted his new Nikon D850 against his Nikon D5 in terms of autofocus tracking. (What can we say; we’re nerds.)

But why even bother? After all, the D850 and D5 purportedly have the exact same autofocus hardware—performance should be virtually identical. In fact, in our conversations with Nikon, we were told that the D850 includes an additional processor to handle autofocus calculations, just like the D5; they also claimed this processor was omitted from the D500.

More importantly, we were told flat out to expect ‘D5 levels of performance’ from the D850.

So why is it that, during an early shoot with the D850, Granger said, “I felt like I was getting more [images] well-tracked with the D5 than I did with the D850.” Cue the tests in the video below:

Granger performed both low-light and daylight tests. In the former, his subject moved primarily in the X axis (read: across the frame); in the latter, his subject moved in all three dimensions. Both cameras were set to shoot at 7fps (the D850’s max), and shared all other settings as well.

In both instances, Granger concludes that the D850 is simply not as good at tracking moving subjects as the D5.

In the first low-light test, he notes some hesitation: the AF point occasionally lagged behind the subject before catching up (though at 3:00, where he says the D5 does not exhibit this behavior, it looks like the D5 also hesitates a bit, but perhaps not as severely).

We’ve been told to expect ‘D5 levels of performance’ from the D850’s autofocus system.

In the second test, the D850 really struggled to track the subject as she moved between shade and direct sun, seemingly performing better if the subject was initially acquired in bright light.

Of course, Granger concludes that this disparity isn’t really a reason to ignore the D850 or cancel that pre-order. In fact, there have been similar claims across the interwebz of autofocus performance disparities between previous Nikon cameras that are supposed to share the same AF system (the D810 and D4S for example—although we haven’t dug into those). But it’s definitely something worth testing further.

So, given our recent coverage and in-progress full-review, what does the DPReview staff make of all this?

Our experience so far

For white water kayaking, we found the D850’s 3D Tracking to perform very well indeed.

We’ve been shooting a lot with the Nikon D850 over the past couple of weeks, and as with just about any recent high-end Nikon camera, we find subject tracking to work very well. Even though the D850 comes with that excellent AF selection joystick, sometimes we find it preferable to let the camera do some of the work for us.

In particular, when shooting white water kayaking in Oregon, 3D Tracking performed admirably. That shouldn’t be too much of a surprise, though, considering these are fairly distinct subjects, particularly in terms of color, when compared with their surroundings.

As with Matt Granger, though, we’ve been surprised by some of our own experiences while shooting with the D850. With both the D5 and even the D500, we’ve become accustomed to being able to initiate 3D Tracking on a subject’s eye for a tight headshot, and have the camera track it remarkably well as either the camera or subject moves.

This sort of candid kid shot is a situation in which accurate 3D Tracking or Sony’s Eye AF both come in very handy.

With the D850 though, we’ve noticed it is more apt to be ‘jumpy,’ in that it will jump from our subject’s eye to another portion of their face. Further complicating our assessment of this sort of behavior is that it seems to be inconsistent—sometimes the D850 will track perfectly, other times it gets distracted by something else in the scene.

We also noticed some inconsistency in a situation where we’ve historically been able to rely solely on 3D Tracking, namely: motocross. With the D850, we were able to get a ton of keepers using 3D Tracking, but sometimes, when we looked through our bursts and found that one perfect moment, it would be slightly out of focus because the AF point had jumped from one part of the rider or motorcycle to another.

When we switched to a type of zone focusing called D25, we came away with a better hit rate, so long as we kept the zone over our subject (Note: you would expect this result from just about any camera with advanced autofocus).

3D Tracking on the left nailed focus in this instance, but D25 on the right nailed focus more reliably, more often.

So what’s next?

More photos. Lots more photos.

We’ll be doing our standard autofocus treatment on the D850, including our bicycle tests and our close-range, low-light autofocus evaluation. We’ll also be seeking out sporting events in the Seattle area to see if we can draw some parallels between our usual evaluations and real-world shooting situation performance.

We should also note that, in both Granger’s testing and our own experience, we haven’t yet been able to use Nikon’s new battery grip for the D850. For it to be as even a comparison as possible, we’ll be looking to add the grip and the much more powerful EN-EL18a battery if at all possible.

Only more time and more testing will tell if the D850 can truly stand up to the D5’s autofocus performance, though we should reinforce that D5-level subject tracking is an awfully lofty benchmark to reach for. In our experience, it’s a benchmark that has remained out of reach of any camera to date, and whether or not the D850 measures up will be revealed in our full review.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon D850 added to studio scene comparison

29 Sep

We’ve had some time to get to know the Nikon D850 and so far it’s safe to say we’ve been really impressed. Its low ISO dynamic range is class-leading, and it has proven so far to be a versatile tool for shooting everything from wedding receptions to white water rapid kayaking. We’ve also had a chance to put it in front of our standard studio test scene for your viewing pleasure – see how its 46 megapixels look side-by-side with its peers.

See the Nikon D850 in our studio scene comparison tool

Articles: Digital Photography Review (dpreview.com)

 
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The Nikon D850 could be the only DSLR you’ll ever need

26 Sep

Introduction

Out-of-camera JPEG.
Nikon 70-200mm F2.8E @ 70mm | ISO 125 | 1/2500 sec | F4

Perched on a rock jutting out over Class IV+ rapids on the Deschutes River, I become fully aware that were I to slip and fall, the frothy white waves would toss me around like a cork, I’d probably hit my head on a submerged volcanic rock, fall unconscious and die.

One of the best things about photography (or one of the worst, I suppose, depending on your perspective) is access. Even if you’re not covering the industry, knowing your way around a camera and having a decent portfolio will often afford you opportunities to get up-close and personal with people you’ve never met before, who are doing things you’ve never seen before, in a place you’ve never been before.

The D850 might just be the most well-rounded camera Nikon’s ever made.

In this particular instance, the access came courtesy of Nikon USA. They wanted us to use the D850 so much that they flew me down to Bend, Oregon with a collection of other photographers and journalists, and stuck us all in a variety of disparate scenarios to get a feel for the camera.

From sports to portraits, the D850 seems almost universally capable. Out-of-camera JPEG, cropped slightly to taste.
Nikon 24-120mm F4 @ 50mm | ISO 2200 | F4 | 1/125 sec

And, not being one to back down from a challenge (or maybe I’m just terrible at scheduling), I was booked to photograph a friend’s wedding immediately upon returning to Seattle. I was eager to use the camera outside of the realm of a press trip, especially since its specs seem to indicate that the D850 might just be the most well-rounded camera Nikon’s ever made.

Actually, it might be the most well-rounded stills camera that anyone has ever made.

This thing is way too fast to be shooting 46 megapixels

This kayaker didn’t seem particularly worried about the Class IV+ rapids, which I was later told verged on Class V. Out-of-camera JPEG.
Nikon 70-200mm F2.8E @ 70mm | ISO 64 | 1/800 sec | F2.8

Perhaps the highest praise I can offer for the D850 is that, in more ways than one, it reminds me of Nikon’s flagship D5 with one of the grips lopped off.

The camera feels incredibly solid. The AF joystick is fantastic. Shutter lag is nonexistent. Autofocus is instant. As with the D5, I repeatedly got the sense that the camera was waiting for me, not the other way around. It offers a ‘transparent’ experience by just getting out of the way and letting me focus on what’s happening in front of me so I don’t miss a photo.

In more ways than one, the D850 reminds me of the flagship D5.

And that’s exactly what I needed as the first kayaker came around the bend. I initiated autofocus and let the camera’s 3D Tracking do its thing as I constantly zoomed and adjusted my composition, with the kayaker moving unpredictably through the scene in front of me and the camera motoring away at seven frames per second.

Want to know what brand the kayak is? Just zoom in to 100%. Out-of-camera JPEG.
Nikon 70-200mm F2.8E @ 70mm | ISO 125 | 1/2500 sec | F4

The fact that the D850 behaves this way, in that it is capable of churning out accurately focused 46MP files of fast-moving subjects, makes it unique. It’s true that Sony’s a99 Mark II shoots 42MP files at a speedier 12fps, but that camera wasn’t our best autofocus performer, and the user interface and SD-only recording media make it a slower camera than the D850 in most other respects.

So in the D850, you basically have a sports camera that you could turn around and make wall-sized gallery prints with in a heartbeat. If that doesn’t meet your definition of ‘well-rounded,’ I don’t know what will.

This man seems comfortable with his life choices. Out-of-camera JPEG.
Nikon 70-200mm F2.8E @ 70mm | ISO 125 | 1/2500 sec | F4

Good at every ISO

As I was heading to the airport outside of Bend, I was looking forward to my evening. I had a short flight back to Seattle, and enough time to get from Seatac Airport to a friend’s wedding ceremony on the shores of Puget Sound. Then I checked in, and saw my flight was delayed by 45 minutes.

Heavy sigh. Heavy stress.

By the time I hopped out of my cab in West Seattle minutes before the ceremony was set to start, the sun had already dropped low in the sky. I hastily introduced myself to the family members I hadn’t yet met, apologized profusely for my tardiness and gave the happy couple a couple of hugs. Time to start taking pictures.

Image processed to taste in Adobe Camera Raw, exposed for the highlights with shadows lifted. With a Nikon D5, Canon EOS-1D X Mark II or Sony a9, this processing would result in a much noisier image.
Nikon 24-120mm F4 @ 24mm | ISO 64 | 1/160 sec | F8

In many ways, peak action and wedding photography place similar demands on both photographer and camera. You’re constantly on the lookout for fleeting moments, and the camera has to be able to respond when you do.

But dedicated sports cameras often come with compromises, such as lower resolution and lower dynamic range. It’s not uncommon to see wedding shooters with one ‘speed’ body and one ‘resolution’ body. With the D850, I’m not sure that’s going to be necessary anymore.

Out-of-camera JPEG.
Nikon 24-120mm F4 @ 46mm | ISO 900 | 1/200 sec | F4

Even without a boost from the battery grip, the burst rate is more than sufficient. As when shooting white water kayaking, I never once found myself waiting for the camera during the ceremony. I knew that images at lower ISO values would have lots of editing latitude, but I was also pleasantly surprised at the quality of higher ISO shots when the sun set behind the clouds.

You can dramatically change an image’s composition while still maintaining a good amount of resolution.

The biggest downside for using the D850 for weddings, so far as I can see it, is just that the average client might not need 46MP for every single image. It burdens the photographer in terms of storage space, and honestly burdens the clients if they’re not going to be printing anything bigger than an 11×14. (Even high-quality JPEG files out of the camera weigh in at 20-30MB).

The camera’s smaller Raw file options might help this somewhat, but we’re still testing to see if there will be any dynamic range or other image quality penalty involved. But on the flip side, there’s no avoiding the freedom you’ll feel when cropping tightly on such a high-res image. You can dramatically change an image’s composition while still maintaining a good amount of amount of resolution, which is pretty powerful.

In the wild. Out-of-camera JPEG.
Nikon 24-120mm F4 @ 110mm | ISO 1400 | 1/500 sec | F4

Should I buy it?

No camera is perfect.

I’m not a big video shooter for freelance work, but I love a tilting screen to get some unique angles for stills, and while Nikon’s live view autofocus is accurate, it certainly isn’t fast. Forget about shooting moving subjects if you’re not in a position to have your eye to the finder.

Commitment.
Nikon 35mm F1.8G | ISO 400 | 1/160 sec | F4

Beyond that, Snapbridge (Nikon’s term for a suite of features including Wi-Fi and Bluetooth connectivity for downloading images) has improved, but still isn’t exactly refined. The initial connection process was quick and easy, but I couldn’t reconnect again until after I had both my phone and the camera ‘forget’ each other, and start all over again.

For the last year or so, I’ve been wrestling with the issue of whether or not to upgrade. For what I shoot, which is mostly weddings and events, the D850 certainly has a lot to offer. The files are awfully big, but downsizing them will just make for very sharp lower megapixel options.

Nikon seems to have thrown just about everything they’ve got into the D850, and it sits at a very reasonable price point for all that it is capable of. At first glance, it may not be the most exciting camera for the average consumer; it certainly isn’t flashy, nor is it petite.

Out-of-camera JPEG.
Nikon 35mm F1.8G | ISO 3200 | 1/320 sec | F1.8

But for seasoned photographers shooting a variety of subjects, the D850 is a formidable option.

For landscape shooters, you have the current low ISO benchmark at ISO 64, meaning the D850 should be able to match some medium format digital cameras in terms of dynamic range. For wedding and event shooters, you have all the speed you need, but with tons more resolution than may be used to – this could be a blessing or a curse, depending on your style. For those that love manual focus lenses, you get Nikon’s biggest-ever viewfinder on a DSLR. And for wildlife enthusiasts, you get the benefits of the latest sensor tech with plenty of resolution for cropping, as well as excellent autofocus tracking and coverage, even with low light levels.

In all, the D850 offers excellent autofocus performance, incredible resolution, expansive dynamic range and a capable burst speed. Unless you find yourself shooting run-and-gun video on the regular, the D850 is worth a look.

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Articles: Digital Photography Review (dpreview.com)

 
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Review: Nikon D7500 with 18-140mm Kit Lens

20 Sep

The 7000 series of cameras from Nikon have been very popular since they were first introduced in 2010. It is a mid-range camera in their lineup but sits at the top end of the amateur level cameras. As with many of these cameras the new one in this series, the Nikon D7500 can also be purchased with a kit lens, this one came with the 18-140mm lens.

Review: Nikon D7500 with 18-140mm Kit Lens

The Nikon D7500 with the 18-140mm kit lens. Image courtesy Nikon Australia.

The new D7500 is in the DX format or crop sensor camera. It has a 20.9 megapixel CMOS sensor and is said to be “equipped with a high-performance EXPEED 5 image-processing engine.” Nikon also claims that it is a good camera for video and that it supports 4K UHD. For more technical information please go to the Nikon website.

Nikon D7500 out of the box

When you first get the camera out you’ll notice it’s surprisingly light. I use a D800, so most cameras are light compared to that. However, the D7500 is a good size and feels nice in the hands. There is some weight to it, but it’s comfortable. When you have the camera, with the kit lens attached, hanging around your neck the weight doesn’t hurt you.

They have made the grip deeper so it is easier to hold onto, and also more comfortable to hold. With some models, it feels like you are digging your nails into the camera, but that hasn’t happened with this one.

Review: Nikon D7500 with 18-140mm Kit Lens

Holding the Nikon D7500. Image courtesy Nikon Australia.

Easy to use

When it comes down to it, what you really want from a camera is one that is easy to understand and use. There is no doubt that you will find both of those with the Nikon D7500. In previous models you had to go into the menu to change some settings, a lot of them are now buttons on the camera. ISO is changed with one up near the shutter button. You can change aperture with the scroll wheel at the front and the shutter with the one at the back. It is easy for your fingers to find everything you need.

ISO

It has a high range and will go up to 51200 and the slowest speed is 100. It has enough of a range that would suit most people who want to take photos in both low light and on sunny days.

With images taken at 12800 during a night show at Sovereign Hill you can see noise in the images, which is to be expected, but the amount isn’t that bad that the images are not useable. When compared with what older cameras did at ISO 3200, this camera takes a good image at the higher ISOs with much less noise as on other models. It fits in with many of Nikon’s cameras for using in low light.

leannecole-nikon-d7500-review-66

The Winter Wonderland at Sovereign Hill was dark and to get images the ISO was put up to 12800.

Autofocus

Nikon has worked on the autofocus features with the D7500 and it is fast. You can track subjects and get fast focusing to get sharp images of whatever you are trying to capture. It doesn’t take long to get any subject in focus. It means you can work quickly, especially if you like doing street photography or something else where fast autofocus is needed.

Touch screen

Like most new cameras it does come with a touch screen which makes accessing sections in the menu easier and faster. You can just click on what you need. You can also use your fingers to scroll through the images you have taken. It turns the menu into a series of buttons, so you can move around it much faster and find what you need to make any necessary adjustments.

Review: Nikon D7500 with 18-140mm Kit Lens

Another night image that was hand held and taken with ISO 128000.

LCD screen

The screen at the back is tiltable (it’s not full articulating) so you can change it when you want to use Live View. This is especially good for places where you have strange camera angle, for example, when you are photographing something that is close to the ground. You can put the camera in Live View mode, and then tilt the screen so you can see what you are shooting without having to get down on the ground as well.

Live View is really good, though you always need to be careful with how quickly it can drain the battery. Without a doubt, you will use the battery faster if you use this mode all the time. If you use the viewfinder instead the battery will last a lot longer and you will get plenty of photos.

Review: Nikon D7500 with 18-140mm Kit Lens

This image was taken at Abbotsford Convent.

DoF preview button

It has been pointed out that the current model, the D7500, does not have a depth of field preview button (shows you what your image will look like with your selected aperture). Though it seems that many cameras are now removing this feature. It is not something that I either use or have looked for in a camera, but if it is an important aspect in your photography then it may be a problem for you.

Long exposure photography

You can use any DSLR camera for long exposures, and this one is no different. The images come out very sharp and you get the great effects that you would normally expect. One part that was surprising to me was using Live View with an ND filter on the camera, I could still see the scene. Many Nikon cameras do not do that. When the filter is on you can’t see anything, and you need to remove it to refocus and recompose. This is a great added advantage and makes taking long exposure images that much easier.

Review: Nikon D7500 with 18-140mm Kit Lens

Long exposure taken at Banyule Flats using the D7500 and the 18-140mm kit lens.

Snapbridge

The camera has wifi, Bluetooth and Snapbridge. You can now connect your camera to your phone and get photos to instantly publish on social media. In other cameras the Snapbridge hasn’t worked well with Android phones, but with the D7500 I had no trouble getting my phone to find it and download images. It worked really well, and so far the best experience I’ve had with this app.

The 18-140mm kit lens

This is an interesting lens to include in a kit and many people would be really interested in it. The usual 18-55mm has been replaced with this one. It is a good choice for most people who are starting out with photography.

It has an aperture of f/3.5 at 18mm and when you zoom to 140mm the aperture range starts at f/5.6. It is much the same as other lenses of this type. For most photography, you are not going to want to go wider than those. It is a kit lens and you aren’t going to get something really amazing. If you want higher quality you need to buy the body separately and then get a lens separately.

Review: Nikon D7500 with 18-140mm Kit Lens

The kit lens takes pretty good images of flowers up close. Not quite as close a macro lens, but fairly good.

Most lenses for cropped sensors are of a similar quality. The images from this lens appear sharp and the quality is good. While testing this camera and lens the combination was used for night photography, long exposures, walking around, and some macro. It performed well in all circumstances.

The lens does have Nikon’s Vibration Reduction or VR, which a lot of users now want. Though you can choose to turn it off, which you should do if you are using the camera on a tripod. You also don’t have to use this function.

I tend to turn VR off on my lenses so I don’t leave it turned on when using my tripod. I haven’t found it a problem, but if find that your images have some movement, or you have trouble holding the camera very still then you may find it easier to keep it turned on.

Review: Nikon D7500 with 18-140mm Kit Lens

This image was taken as walking around the city.

Who would buy this camera and lens?

The Nikon D7500 is the top level amateur or non-professional camera that Nikon makes. It is for serious amateurs who want to get the best out of their photography, but can’t quite justify the extra expense of a full frame camera.

It would suit someone looking for a second camera after learning how to take photos with one of the entry level Nikon cameras, like one of the D3000 series models. It is a good step up and there are many features that the D7500 is capable of that the others aren’t.

There is no reason why someone who is new to photography shouldn’t purchase it either. It would be an ideal camera to learn and experiment with as you grow into the camera. The kit lens will also give you a lot of room to advance as well.

Review: Nikon D7500 with 18-140mm Kit Lens

Another long exposure that was taken with the D7500 and the 18-140mm lens

Price

Amazon has the Nikon D7500 body listed at $ 1246.95, and if you want to buy the kit with the 18-140mm you can get it for $ 1546.95.

Conclusion

Overall, the Nikon D7500 would suit someone who is fairly serious about their photography and wants to get the most out of their camera. Someone who wants to take a lot of photos and also wants a model that is capable of doing many different types of photography. It is a camera that will do everything you want it to and you won’t be disappointed.

The post Review: Nikon D7500 with 18-140mm Kit Lens by Leanne Cole appeared first on Digital Photography School.


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Nikon Director of Development: ‘If Nikon will go mirrorless, it must be full-frame’

18 Sep
Photo by Joseph Chan

We’ve known for some time now that Nikon is working on a mirrorless camera—in fact, Nikon confirmed this to DPReview directly. But one question has remained tantalizingly unanswered: will it be a full-frame system, or simply an evolution of the old 1-inch Nikon 1 system?

The answer, at least according to one high-level Nikon director, seems to be what we were all hoping for. The mirrorless camera will be full-frame.

This information came to light in an interview with Tetsuro Goto, Director of Laboratory Research and Development at Nikon Japan, who told Chinese website Xitek that, “full frame is the trend. If Nikon will go mirrorless it must be full frame.” A statement that immediately set the photography world on fire with speculation.

You can read the full translated interview at this link. Most of it focuses on the Nikon Df and other topics, but page 4 of the interview begins to cover new ground including competition from Sony, Fuji, and the like, and the future of Nikon mirrorless. The other, slightly controversial statement shared by Mr. Tetsuro during the interview had to do with Nikon’s market share and penetration vs the competition (translation courtesy of Nikon Rumors):

Nikon customer base is very broad, from novice to enthusiasts to prosumer to professional, that’s Nikon’s advantage. Olympus, Sony and Fujifilm can only cover a small part of that. So far there is no professional using their products. So when they develop products, even like retro style, they only try to meet these people and that’s only what they can do. Their customer base is limited anyway so they have limited view in developing products.

Read the full interview here, and then feel free to go speculation crazy in the comments. We’ll update you as soon as we have something official from our sources at Nikon.


A Nikon representative was not immediately available for comment at the time of publication. We will update this news story as soon as we have an official response from Nikon USA about Mr. Tetsuro Goto’s comments.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon Asia accused of sexism over D850 promotion that featured 32 men and 0 women

15 Sep
32 photographers featured… all of the men.

Nikon Asia is taking some serious heat today after a Nikon D850 promotion featuring 32 photographers caught the eye of the blog Fstoppers. The issue with this so-called “awe-inspiring” promotion? It featured 32 men, and 0 women, a realization that has led to wide-spread criticism of the promotion and of Nikon as a whole.

The original article didn’t hold back, claiming that “Nikon thinks [the D850] is too much for women to handle,” since the company didn’t select a single woman photographer for this particular promotion. Responses online were equally harsh, with some users asking Nikon when the female version of the D850 would come out… and if it would be pink:

Others implied they would be taking their business elsewhere:

The controversy has gotten so much attention online, in fact, that CNN Money picked up the story.

For its part Nikon Asia did respond on Twitter, thanking users for “challenging us to do more” to support its female photographers. According to that statement, Nikon Asia did invite women to be part of the promotion (no word on how many) but none were able to participate. Here is the full statement:

All in all, it’s been a very bad 24 hours for Nikon. But inflammatory as the original story is and obviously unacceptable as this all-male promotion was, it’s worth pointing out that this doesn’t seem to reflect Nikon’s philosophy as a brand, and particularly not Nikon USA.

The D850 has been promoted like mad, and one of the main photographers spreading the word around the United States is Dixie Dixon. When we reached out to Nikon for comment on this story, the company was adamant about its support for all photographers, sending us the following statement just a few minutes ago:

At Nikon, we champion all passionate photographers. Women are an integral part of the photography community and we are dedicated to celebrating any talented storyteller and their work. We appreciate you raising this concern and we will continue to support the immense creative talent of female photographers in the US and globally.

Nikon—and more specifically Nikon Asia—certainly made a big mistake with this promotion. And given the attention this story has gotten (and will continue to get) it’s safe to say they’ll never host an all-male event or promotion again, nor should they. But to say “Nikon thinks [the D850] is too much for women to handle” is a stomach-churning extrapolation to make… albeit a very click-y one.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon D850 sample gallery

12 Sep

Though the first priority for our full-production Nikon D850 loaner was to usher it into the studio for testing, we couldn’t bear to let it languish in a storage cupboard all weekend – so we’ve taken it on a tour of Washington State in early September. From Cascade peaks to the rolling hills of the Palouse (and a baby and a couple of dogs thrown in for good measure), we’ve got plenty of 45.7MP samples for you to peep at.

But keep a sharp eye on our homepage, as there will be a number of gallery updates in the coming weeks as we put the D850 through its paces for our full review.

See our initial Nikon D850 sample gallery

Articles: Digital Photography Review (dpreview.com)

 
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