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Posts Tagged ‘Nikon’

Keith Ladzinski talks Nikon mirrorless: ‘It’s a different world now. But it’s so much more fun’

21 Nov

Keith Ladzinski is a wildlife and adventure photographer, filmmaker and Nikon Ambassador based in Colorado. He’s been using Nikon DSLRs since the early 2000s, and his most recent film project was created using the new Z 6. In this interview he explains the background of the project, how the Z 6 allows him to bounce seamlessly between photo and video, and what’s changed since he bought his first digital camera in 2004.


Can you describe the project you’ve been working on?

I’ve been working with athletes, old friends, they’re professional climbers and we’ve been shooting in areas where when I first started working as a professional photographer. So one place for example is where I shot my first cover story, and another was where I did another of my first big stories. So we basically went from Utah all the way back to Colorado. As I started thinking about this project, it became sort of one big nostalgic trip in a lot of ways. It was with people I had history with, and locations I had history with.

The way I wanted to put this thing together was to sort of look back right to 2004 when I was working with my first proper digital camera, which was the Nikon D2X. The only things that have stayed the same over that time are my relationships with people, and with those places. So coming back into Colorado, where I first learned to shoot photos in the Rockies, and building a narrative to go along with that story – it just worked so well.

So you’ve got to see 15 years of digital photography evolution.

Absolutely. I’ve been lucky to get a view of the evolution of digital photography from 2004 to where we’re at now, these tiny mirrorless cameras that give you extraordinary video. When I first started it was all about just photography, but now there’s this stills and video duality which is really interesting.

Nikon Z 6 sample images by Keith Ladzinski

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So I’m looking back, and there’s nothing more nostalgic than a road trip. That’s something we can all identify with. There’s a lot of laughter and memories. So there was a lot of serendipity that came together with these themes and this project. This trip was primarily focused on landscape and nature work, with the main activity being rock climbing.

How does the Z 6 fit into your workflow?

I use it for climbing, actually. Climbing is a pretty slow activity but I shoot bursts a lot because there could be that one moment when someone’s on tiny hand holds and there’s this momentary facial expression that tells the story, so having a high frame rate is really useful in that regard.

I lean on the Z 6 for video. There’s no crop shooting in 4K, so your wide lenses stay wide. And I shot some video at ISO 8000 lit by headlamps, and I was expecting crap image quality, but it was amazing. It blew me away how clean it was. I didn’t know what it was going to look like, and it’s damned good.

Is climbing one of the ways that you got into photography?

Natural history, landscapes, wildlife and – oddly enough – skateboarding were actually my initial avenues into photography. Living in Colorado you’re surrounded by wilderness all the time, but skateboarding kind of ruled my youth. And at the time, skateboarding meant trespassing, getting kicked out by security guards from wherever we were – there weren’t a lot of skate parks at the time, so you just went to the city.

And the wilderness is such a different vibe. From a photography perspective, skateboard photography is all about low light, artificial lighting, which of course was required when I was shooting film, but it was also the style of the magazines I was reading at the time. And of course landscape photography is about being alone, being patient, waiting for the moment to unfold.

Image courtesy of Keith Ladzinski.

As I got older and I started finding my own voice as a photographer, the two activities sort of came together. Along the way I got into rock climbing, and with every activity in my life, photography has a way of taking over whatever it is, and merging into it.

It’s a wonderful thing, because you end up compelled to document what you love. Once that started happening, I didn’t realize it but I’d inadvertently created a style that the climbing world hadn’t seen up until that point, because I was shooting it the way I’d shoot skateboarding. I shot the way I knew, which was a mix of using available light and artificial light. I got some magazine work and developed a career.

The challenge is that when you’re shooting photos often you’ll see video moments, and when you’re rolling video you’ll see still photography opportunities

How do you plan a multi-media trip like this?

There’s more involved, for sure. If I was doing a story on just rock climbing, I’ve covered that a lot for so many years, so like any photographer that’s shot something for long enough, I kind of know what I’m doing. But when you’re putting things into a video timeline you’re quadrupling your shot list, and you’re looking for moments that maybe have more personality and character to them, like soundbites, something funny someone’s doing, or an unexpected moment.

The challenge is that when you’re shooting photos often you’ll see video moments, and when you’re rolling video you’ll see still photography opportunities. That’s the conflict, but on a shoot like this I had help. I had two other people with me, capturing behind the scenes footage but also capturing some A roll and B roll as needed. Video is so much more of a team sport than photography.

Keith Ladzinski on location in Antarctica. Picture by Cristina Mittermeier, used with permission.

How does your kit now compare to your kit back in 2004?

Oh my god, it’s so much lighter now. I used haul a 70-200mm F2.8, 17-35mm F2.8 and a 24-70mm F2.8 up the wall with a D2X, and it was heavy! Lenses have made tremendous progress. The current 70-200mm F2.8 compared to the original, it’s so much lighter. Now you look at mirrorless, and it’s smaller, lighter, faster. Things have become so much better for outdoor photographers.

I love looking through an EVF, too. I much prefer it because focus peaking is really important for me. There are times when I’ll switch to manual focus, even if I’m just shooting still photos, and of course just for blocking out the light. Living on the back of an LCD is just not effective if it’s high noon, for example. Those things mean a lot if you’re in the field.

What are your must-have camera features?

Focus peaking is huge for video, for sure. But I’ve tried the face detection autofocus on the Z 6 and I was very, very impressed. I ended up using it a lot on this shoot. 120fps video is so standard, now too. The camera has to have that now for shooting video, because those moments do present themselves. I don’t like to lean on it too much, but I need it when I need it. So that is really important to me. Being able to shoot in low light, obviously I need that too but I feel like the low light game was changed when the D3 came out [in late 2007] and it’s just been great since then.

You’ve used several generations of digital cameras – what are the biggest changes that you’ve seen?

ISO sensitivity is a big one, it’s incredible really, the kind of light you can work in these days, it’s so great. The introduction of video into DSLRs and mirrorless has been a huge thing, too. When the D90 came out and all of a sudden we had this capability to shoot video and I started to look into that world, first I was doing it out of fear. People were saying ‘you need to be a director, you need to shoot video, you don’t want to be left behind’ so I was reading all this information thinking ‘oh my god I should really figure this out’, and going down that wormhole.

Video was just such a completely different thing. I was told if you want to get serious about it, you’d better know how to edit, you’d better know how audio works.. it was this whole new thing. But the fear turned into love.

It’s a completely different world now. But it’s so much more fun

In photography you’re hunting for a moment, but in videography you’re looking for a sequence, and a scene. And it made me work differently. I started to think in terms of scenes and edits. You learn that when you first attempt to make films, you realize what you don’t know! You quickly realize ‘ok, I need to look at what I’m doing, differently’. That helped me become a better story teller, which helped me later when I started working with National Geographic and magazines like that because they require so much more. They require photographers to look at a subject differently because they’ve seen it all. It’s a high pressure place to work.

Working in video actually really helped me. I started breaking into a dual role, so that technological advancement, seeing that and living through it, I’m very grateful. Coming from film, into digital and now true multimedia where you’re working with stills and audio and video, it’s a completely different world now. But it’s so much more fun.


This is sponsored content, created by Nikon. What does this mean?

Articles: Digital Photography Review (dpreview.com)

 
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Here’s why I won’t be swapping my Nikon D750 for a Z6 (but maybe you should)

20 Nov

I’ve spent a few weeks shooting around with the Nikon Z6. And in that time, I’ve made up my mind that as a current D750 owner of 3+ years, I will not be trading it in for its mirrorless sibling. But maybe you should. Here’s why…

Marginal size/weight advantage

The Z6 offers a size and weight advantage over the D750 but it’s less than you might think. At 675g, it’s about 10% lighter than the D750 (750g). And though the D750 feels a little chunkier in hand, I prefer its grip. I can get my pinky on it comfortably and access the front function button with ease. On the Z6, there’s no room for a pinky and its two front function buttons are awkward to reach. Of course, everyone’s hands are different, and the Z6 might fit more comfortably in your hands.

No image quality advantage

Raw image quality between the two cameras is nearly identical. As a music photographer, I shoot a lot of personal work in low light environments. And in extreme cases of shadow pushing, the Z6’s on-sensor AF points can show up as banding. This isn’t the case for D750 files.

Less reliable low light AF

Shot on the Nikon D750. I love to shoot live music in underground/DIY venues, like basements and living rooms; places where lighting is dim and flash photography is generally unwelcome. The D750 is my go-to camera for this and all kinds of still photography work because it’s reasonably small and light, offers great dynamic range and, most importantly, has rock solid low light autofocus, not to mention reliable tracking.
ISO 3600 | 1/320 sec | F2.2 | Shot using the Nikon 35mm F2 D

In my experience, the D750 is a more reliable autofocus performer in dark conditions than the Z6. Nikon even rates it as 1EV more sensitive, -3EV vs -2EV, when using normal AF modes (the Z6’s ‘low light AF’ mode is sensitive to -4EV, but Contrast Detect-only). Simply put, I found the Z6 hunting in conditions the D750 doesn’t. And when using the D750’s central cross-type points, it has proven to be a top performer, whereas initial impressions suggest the Z6 is about as good as the Z7: which is to say, not great.

Difficult to use AF tracking

While I stick to a single, central point on the D750 in very low light, I like to use 3D-Tracking in brighter conditions. And it couldn’t be easier to use – simply hit the AF-on button and watch the camera track whatever is under the current selected AF point. From a compositional standpoint, the AF focus area can be somewhat limiting, but the reliability of the system is top notch.

With the Z6, the 273-point system with 90% coverage offers virtually no compositional barriers but engaging tracking is needlessly cumbersome to do when shooting with an eye to the finder. It’s only available in the camera’s Auto AF area mode and requires you to first press the camera’s ‘OK’ button in the center of the directional pad, which I can’t quite reach without compromising my grip.

Shot on the Nikon Z6. As a Nikon DSLR shooter, the Z6 has a familiar feel to it. Still, I prefer the reliability and usability of the D750’s AF system to that of the Z6 (even if the point coverage on the Z6 is way better), as well as the D750’s greater usable dynamic range.
ISO 100 | 1/320 sec | F4 | Shot on Z 50mm F1.8 S

Limited support for Nikkor AF-D lenses

Almost all of my lenses are Nikkor AF-D, which use a Nikon DSLR’s internal focus motor to drive focus rather than having a motor in the lens. These lenses represent excellent value for Nikon DSLR users and are generally very fast to focus, though noisy. Jumping into the Z-mount would render these lenses useless from an AF standpoint, as Z mount cameras have no motor. However most newer Nikon lenses have built-in motors and work with no noticeable penalty adapted via the F to Z adapter.

But…fabulous video

Video is the one area the Z6 has me hung up because it absolutely smokes the D750. If you have even the slightest interest in video capture, the Z6 is a far better choice than the clunky, prehistoric video offering found in the D750. The Z6’s 4K quality is excellent (sorry, only 1080p on the D750), in-body image stabilization is super useful (not available on the D750) and the camera’s touchscreen for AF point placement (also not available). Focus during video is solid on the Z6 in contrast to the downright awful Contrast Detect video AF found on the D750. And did I mention it shoots 10-bit log over HDMI?

Bottom line

As I’m primarily a stills shooter, at the end of the day, image quality and AF reliability (especially in low light) are the two things that matter most to me and the D750 holds its ground in both regards to the Z6; all the touchscreens and in-body IS systems in the world can’t change that. For these reasons I’ll be holding on the my D750 and waiting at least another generation before making the move to Nikon mirrorless.

But those interested in video would be wise to give the Z6 some serious consideration because it really is that good. Plus other features, like better AF precision without a need to micro-adjust, live exposure and depth-of-field previews in the finder, and greater AF coverage, might also win you over.

If you’re even remotely tempted, consider this: used D750’s sell for upwards of $ 1000, depending on the condition, which puts you about halfway to a Z6. Just don’t forget the adapter…

Articles: Digital Photography Review (dpreview.com)

 
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Tamron firmware updates brings Nikon Z6/Z7 compatibility to select lenses

20 Nov

Lens maker Tamron has released new firmware that makes three of its lenses compatible with Nikon’s new mirrorless full-frame models Z6 and Z7 and the FTZ adapter that allows for the use of Nikon F-mount lenses on the new mirrorless Z-mount. The firmware is available for the following lenses:

  • SP 70-200mm F/2.8 Di VC USD G2 (Model A025) for Nikon
  • SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) for Nikon
  • 17-35mm F/2.8-4 Di OSD (Model A037) for Nikon

The new firmware can be installed using Tamron’s optional TAP-in Console. Alternatively lenses can be sent in to Tamron for the technical service to apply the update. In the US you can call Tamron USA’s service department at 1-800-827-8880 for more information. In other regions you should contact your local distributor.

An an up-do-date list of available firmware versions can be found on the Tamron support website. If your Tamron lens has not been updated for Nikon Z compatibility yet, keep an eye on this page as new updates will be posted as they become available.

Articles: Digital Photography Review (dpreview.com)

 
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DPReview TV: Nikon Z7 review

17 Nov

The Nikon Z7 is the company’s first full frame mirrorless camera, and one that presented Nikon with a stiff challenge: how to build a mirrorless camera that could measure up to its own DSLRs and deliver a familiar experience to Nikon users. Chris and Jordan have used the camera for the past couple of months and tell us whether they think Nikon succeeded.

Editor’s note: In order to fully cover the Z7’s new video capabilities, we will be publishing a separate video focused entirely on the camera’s video features and performance.

Also, make sure to read our in-depth review of the Nikon Z7.

Click links below to jump to a specific topic:

  • Intro
  • Handling
  • Z-Mount
  • Battery Life
  • Dynamic Range
  • Stabilization
  • Nathan Elson Introduction
  • Studio Performance
  • Continuous AF Performance
  • Nathan Elson's Impressions
  • Chris' Conclusions

Get new episodes of DPReview TV every week by subscribing to our YouTube channel!

Articles: Digital Photography Review (dpreview.com)

 
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Nikon D3500 sample gallery

17 Nov

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Nikon’s D3500 DSLR is one of the best camera bargains out there, with a list price of $ 500 including a lens (and it will be even less on Black Friday). While it doesn’t have Nikon’s latest and greatest technology, this compact DSLR has a reliable 24MP sensor that produces impressive-looking photos. See how it captured tropical Kauai and chilly Seattle in our sample gallery.

See our Nikon D3500 sample gallery

Articles: Digital Photography Review (dpreview.com)

 
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Nikon issues new firmware update for the Nikon Z7

16 Nov

Nikon has issued a firmware update for the Nikon Z7. Firmware version 1.02 is now available and brings a couple of fixes for Nikon’s flagship full-frame mirrorless camera, including a flickering issue, an ISO selection problem, and an occasional crash that could occur when displaying certain Raw files.

Below is the full changelog of changes made in firmware version 1.02 for the Nikon Z7:

  • Fixed an issue that caused the display to flicker if pictures were scrolled during playback zoom after the user had taken pictures using the viewfinder with Prioritize viewfinder selected for monitor mode and then removed his or her eye from the viewfinder before starting playback.
  • Fixed an issue that caused Capture NX-D or ViewNX-i to crash when displaying NEF (RAW) pictures taken with the following options selected for HDR (high dynamic range) in the PHOTO SHOOTING MENU:
    • HDR mode: On (series) or On (single photo)
    • Save individual images (NEF): On
  • Fixed an issue that allowed the camera to exceed the value chosen for ISO sensitivity settings > Maximum sensitivity in the MOVIE SHOOTING MENU if it was from ISO 200 to 20,000 and On was selected for MOVIE SHOOTING MENU > Electronic VR.
  • Updated some help displays.

To see what firmware version is currently installed on a Nikon Z7 camera, turn on the camera, press the ‘Menu’ button, then go to ‘Firmware Version’ under the ‘Setup Menu.’

If the camera needs an update, Nikon has provided a thorough guide and the accompanying download links on its Nikon Z7 firmware page. Nikon has also provided a detailed PDF explaining the firmware updating process.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon Z6’s 4K video footage outshines Z7’s, is similar to Sony a7 III’s

15 Nov

You can download our sample video right here.

The Nikon Z6 is a supremely capable video camera that comes with a 24MP full-frame sensor and captures oversampled 4K footage with no crop. It can also shoot 1080/120p footage for slow motion clips. The above sample footage was all shot hand-held with in-body IS turned on using the Auto AF area mode and Fulltime autofocus (AF-F).

Clips were recorded in-camera using Nikon’s Flat Picture profile. While not quite as workable as 10-bit N-log footage available over HDMI, a little time spent tweaking Flat Picture footage can lead to very nice results. This footage was edited in Final Cut 10.4.

Video still

Below please find our video still for comparing the Z6’s various video modes to those of its peers, including its most direct competitor, the Sony a7 III.

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4K

The Z6 and a7 III are taking different approaches to their oversampled 4K output with the Sony doing a better job capturing fine detail$ (document).ready(function() { $ (“#icl-4310-731235669”).click(function() { ImageComparisonWidgetLink(4310); }); }). The Z6 on the other hand looks to be using larger-radius sharpening$ (document).ready(function() { $ (“#icl-4311–410966151”).click(function() { ImageComparisonWidgetLink(4311); }); }) (by default) which results in a punchier look$ (document).ready(function() { $ (“#icl-4312-553981737”).click(function() { ImageComparisonWidgetLink(4312); }); }) out of camera. As expected, the Z6’s full-frame 4K looks better than the Z7’s full-frame 4K$ (document).ready(function() { $ (“#icl-4309-910283880”).click(function() { ImageComparisonWidgetLink(4309); }); }), which doesn’t use all its pixel rows, reducing both resolution and low-light performance.

The Z6’s cropped 4K$ (document).ready(function() { $ (“#icl-4319-1546915030”).click(function() { ImageComparisonWidgetLink(4319); }); }) also appears to use larger-radius sharpening than the Sony’s and looks similar (but still slightly better) when compared to the Z7’s$ (document).ready(function() { $ (“#icl-4313–2140375960”).click(function() { ImageComparisonWidgetLink(4313); }); }). Interestingly the Z6’s 4K full-frame footage looks very similar$ (document).ready(function() { $ (“#icl-4314–395951683”).click(function() { ImageComparisonWidgetLink(4314); }); }) to its 4K APS-C cropped footage. There may be a bit of a noise penalty $ (document).ready(function() { $ (“#icl-4315-911523642”).click(function() { ImageComparisonWidgetLink(4315); }); }) using the later, but detail is broadly similar.

1080p

The Z6’s full-frame 1080/24p looks better both than the Z7’s full-frame 1080/24p$ (document).ready(function() { $ (“#icl-4316–282793192”).click(function() { ImageComparisonWidgetLink(4316); }); }) and than the a7 III’s 1080/24p$ (document).ready(function() { $ (“#icl-4317–2139838496”).click(function() { ImageComparisonWidgetLink(4317); }); }). As a whole, the Z6’s HD footage has much more sharpening applied than the a7 III’s, but it doesn’t necessarily show much more tangible detail. This is also the case when comparing the Z6’s 1080/120p$ (document).ready(function() { $ (“#icl-4318–805046091”).click(function() { ImageComparisonWidgetLink(4318); }); }) to the a7 III’s.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon Z6 to ship this Friday for $1999

15 Nov

Nikon USA has announced that its Z6 full-frame mirrorless camera will begin shipping this Friday, November 16th. The body-only kit will retail for $ 1999.95, while the body plus Nikon Z 24-70 F4 S lens will set you back $ 2599.95. Adding the FTZ Mount Adapter is only $ 200 more, which is $ 100 less than if the adapter is purchased separately.

You can find all of our Z6 content here, and don’t miss our sample gallery, either.

Z6 samples by Brandon Woelful for Nikon:

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Press Release

The New Nikon Z 6 to Hit Shelves Right In Time for the Holiday Season

Nikon Will Also Offer an Array of Special Promotions, Instant Savings and Discount Programs for their Latest Products this Holiday Season

MELVILLE, NY (NOVEMBER 14, 2018 AT 11:00 A.M. EST) – With the holiday season just around the corner, Nikon Inc. is pleased to announce the retail availability of the new Nikon Z 6 camera, which was announced alongside the Nikon Z 7, Mount Adapter FTZ, and the NIKKOR Z 24-70mm f/4 S, 35mm f/1.8 S, and 50mm f/1.8 S lenses in late August of this year. In addition to announcing retail availability for this product, Nikon will be offering an array of holiday promotions, instant savings programs and special discounts for a variety of Nikon products.

Nikon Z 6 Availability

The Nikon Z 6 offers an incredible value for photographers and content creators, striking the perfect balance of speed, optical performance and powerfully cinematic video features while maintaining the advantages of a lightweight mirrorless design, all at an incredibly compelling price point. The versatile Nikon Z 6 includes a 24.5-megapixel-BSI CMOS sensor, wide ISO sensitivity range of 100–51,200, 12fps continuous shooting at full resolution, 5-axis in-camera vibration reduction technology, crystal clear 3.6m-Dot Quad VGA viewfinder and full-frame 4K UHD video capture with full pixel readout.

The Nikon Z 6 will be available nationwide starting this Friday, November 16 for the suggested retail price (SRP) of $ 2,599.95 with the NIKKOR Z 24-70mm f/4 S lens and $ 1,999.95 for the body only configuration.

Nikon Holiday Promotions

Nikon Inc. is also unveiling several new holiday promotions to encourage consumers to share the gift of photography with their friends and loved ones.

For consumers in the market for a new mirrorless camera, the Nikon Z system is an ideal entry-point. Now, for a limited time, Nikon Inc. will be offering $ 100-savings on the Mount Adapter FTZ when purchased alongside the new Nikon Z 7 or Nikon Z 6.

Additionally, Nikon will be offering numerous special promotions on the extensive lineup of Nikon DSLR cameras, camera kits and NIKKOR lenses, which are great gift options for those looking to take their photography and video capture to the next level this holiday season.

The list below outlines the instant savings available starting on November 22, 2018

Entry-Level DSLR Savings:

– Nikon D3500 Double Zoom Lens Kit: $ 499.95 (after $ 350 instant savings)
– Nikon D3500 18-55mm VR Kit: $ 399.95 (after $ 100 instant savings)
– Nikon D5600 Double Zoom Lens Kit: $ 699.95 (after $ 450 instant savings)
– Nikon D5600 18-55mm VR Kit: $ 649.95 (after $ 150 instant savings)

Enthusiast and Professional-Level DSLR Savings:

– Nikon D7500 18-140mm f/3.5-5.6G ED VR Kit: $ 1,449.95 (after $ 300 instant savings)
– Nikon D7500 16-80mm f/2.8-4E ED VR Kit: $ 1,749.95 (after $ 570 instant savings)
– Nikon D7200 Body Only: $ 799.95 (after $ 300 instant savings)
– Nikon D7200 Dual Zoom Lens Kit: $ 999.95 (after $ 550 instant savings)
– Nikon D750 Body Only with MB-D16 Multi-Battery Power Pack: $ 1,399.95 (after $ 939.95 instant savings)
– Nikon D750 24-120mm f/4G ED VR Lens Kit with MB-D16 Multi-Battery Power Pack: $ 1,899.95 (after $ 1,539.95 instant savings)
– Nikon D500 Body Only with MB-D17 Multi-Battery Power Pack: $ 1,799.95 (after $ 469.95 instant savings)
– Nikon D500 16-80mm f/2.8-4E ED VR Lens Kit with MB-D17 Multi-Battery Power Pack: $ 2,399.95 (after $ 939.95 instant savings)
– Nikon D810 Body Only with MB-D12 Multi-Battery Power Pack: $ 2,799.95 (after $ 629.95 instant savings)
– Nikon D810 24-120mm f/4G ED VR Lens Kit with MB-D12 Multi-Battery Power Pack: $ 3,299.95 (after $ 1,229.95 instant savings)
– Select legendary NIKKOR lenses also available at up to $ 200 in instant savings

Articles: Digital Photography Review (dpreview.com)

 
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Photokina 2018: Nikon interview – ‘We love feedback, because it leads to better products’

13 Nov
Two cameras, two lens-mounts, separated by almost six decades. The new Nikon Z7 (left) is the first of a brand-new breed of Z-mount full-frame Nikon cameras, just as the original Nikon F (right) debuted the legendary F mount in the late 1950s.

This interview comprises on-record portions drawn from several conversations with multiple Nikon executives dating back to August, primarily those which took place in Tokyo following the launch of the Z system, and in Cologne, Germany, during the Photokina trade show.

Please note that responses to our questions were provided variously by multiple high-level executives, engineers and marketing specialists. These exchanges happened at different times, and in all cases, our conversations were conducted via an interpreter. As such, since individual attribution is impossible, responses have been combined and anonymized. The following interview has been edited for clarity and flow.


What were the biggest challenges you faced when developing the Z mount?

For the mount, the biggest challenge was to finalize the specifications. This is a new system and we’re looking ahead into the future for our users. We want them to use the Z mount for a long time, so we wanted to make sure that the specifications would [support] use for the long-haul.

For lenses, taking the Z 35mm F1.8 for example, we were determined to exceed the [previous] performance level, which was very challenging. Manufacturing was challenging too because we wanted to exceed [previous] lens specifications and performance.

In the camera bodies, we had to maintain robustness, while making them smaller and lighter. This was a challenge for us.

The Nikon Z mount is intended to be at least as futureproof as the legacy F mount – hopefully, according to Nikon representatives – it will still be current in 100 years’ time.

Nikon Z-mount lenses are designed for cameras that are capable of high resolution video as well as stills – how does this requirement affect the design?

Our optical design had to change. There are five elements that are improved significantly. One, we minimized aberrations, in a very well-balanced manner. Secondly, we improved resolution, towards the edges of the frame – not just the center. Thirdly, we improved point image performance [coma] towards the edges of the frame. Fourth, bokeh is natural, and beautiful. And finally we minimized ghosting and flare effects as much as possible. All of these improvements allow us to render sharp, very ‘real’ images.

Mechanically speaking, we improved focus speed, and focus is very quiet and very smooth in movie recording. That smoothness is really improved, and also movie users can adjust focus speed, from slow to fast.

We’ve tried to maintain the same level of operability between the D850 and the Z7

One of the concerns that we have with the Z6/7 is that their autofocus behavior and user experience is so different to DSLRs like the D850. Why did Nikon make this decision?

The D850 has a dedicated autofocus sensor, but in the Z7 we have on-sensor phase-detection autofocus. Each system has its own distinct features and its own strengths. We looked at the differences between the two, so that we could satisfy our customers’ needs by utilizing the strengths of each system. It’s not a question of which system is better, each has its own strengths.

When we think about usability of the autofocus systems, we’ve tried to maintain the same level of operability between the D850 and the Z7. Our priority is to make sure that our [Z7] customers feel that they have the same level of functionality and usability [as they do with the D850].

The Nikon Z7, pictured here with the 35mm F1.8, one of three compact lenses announced at the debut of the new Z mount, in August.

Do you intend to be more proactive in the Z-series, to respond to feature requests via firmware?

We need to look at our camera models, their features and characteristics, and our customers’ needs. With some models it’s better that we update their functionality more often than others.

But upgrading a camera isn’t easy. Also, as functionality evolves, software becomes even more complicated to design and update. However, the environment is changing rapidly, and due to the accelerated evolution of the functions, maybe we have to accelerate our response. We will make sure that we develop and upgrade [our cameras’] functionalities in order to satisfy our customers’ needs.

Our goal is to become number one in the full-frame market

Do you have an internal target for percentage of sales represented by Nikon mirrorless versus DSLR?

We have internal sales targets for each model, but we cannot disclose the figures. Our goal is to become number one in the full-frame market for both mirrorless and DSLRs.

What is your target timeframe for achieving this goal?

That’s a difficult question to answer – we cannot disclose the specific timeline, but we will make every effort to hit the target of being number one as soon as possible. We believe that we can achieve the number one position maybe quite soon. A lot of manufacturers have launched full-frame mirrorless cameras, but sales of our Z6 and Z7 are really robust, which gives us confidence.

Since DSLR and mirrorless have their own benefits and merits, they can co-exist

How do you expect the Z6 and Z7 to affect sales of Nikon’s DSLRs?

Since we launched the Z6 and Z7, demand for the D850 has remained very robust and stable. Since DSLR and mirrorless have their own benefits and merits, they can co-exist, and they will. However, its unavoidable that the market will shift more and more towards mirrorless. Right now, mirrorless market share is around 40% but by 2020 and afterwards we expect that mirrorless will surpass DSLR. For now we think they can co-exist.

At launch, the Z system is a full-frame system. Could it support DX (APS-C) format cameras in future?

We are not thinking about other formats yet. But we’re monitoring market trends, and we’re not ruling anything out [in future].

From left to right: The Nikon D850, the new Z7 and it’s main competitor, the Sony a7R III.

When you were developing the Z6 and Z7, what were your key benchmarks, and measures for success?

In one word, our benchmark for the Z7 was the D850. We wanted the Z7 to be at least on the same level as the D850. We have a lot of accumulated knowledge from our DSLRs, and we gathered information from our customers to make sure that we really met their needs and their demands. For example a comfortable grip, a good viewfinder experience, and the operational feel of pressing the shutter. We have to make sure that we can match or exceed these qualities [of our DSLRs] before putting a [mirrorless] product on the market. These are the expectations that people have of Nikon as a camera maker.

In-body V.R. is a new concept in the Z6 and Z7, and we set a very strict target for the number of stops of correction. When it comes to lenses, we can’t disclose the exact numerical performance targets, but we’ve already talked about the five ways in which we aimed to improve the lenses, plus operability and user-friendliness. We actually set some very ambitious targets.

These are high-performance cameras and lenses – how long has the system been in development?

We cannot disclose the specific number of years.

How important was it to Nikon to incorporate high-quality video features in the development of the new Z-mount cameras?

An increasing number of customers are looking at stills and video and they want both of them. Therefore we focused on improving video performance, which also affected body and lens design. We wanted to make sure that the new cameras would have very good still and video qualities.

We want to be recognized as a company that provides tools for video professionals

We love feedback, because it leads to better products. We want to be recognized as a company that provides tools for video professionals. If we hear from professionals that now, finally, they can do the kinds of jobs they want to with our products, that would be great. We’ve provided a set of functions, including N-Log, and if any of them can be useful, we’re very happy about that.

We are now starting to communicate with the community of professional videographers because we have really improved the video performance of our cameras and lenses and we’re proud of that, so we want to communicate this to the community.

The Nikon 1 V3 was the last – and arguably best – of the erstwhile 1 System mirrorless camera lineup. Although the 1 System didn’t last, Nikon tells us that a lot of the technologies pioneered in cameras like the V3 was utilized in the development of the full-frame Z mount.

How much technology and experience gleaned from creating the 1-system was brought into the new Z system?

That’s a hard question to answer. There’s a lot we could say, but it’s hard to put into words. The basis of the technology comes from Nikon 1. Especially the technology behind the imaging sensors. Not the [hardware] technology itself but definitely the concept and basic principles.

Of course, the the F system and the 1 system represent the basic foundation of everything that we do, but with the Z system the goal was to go beyond those predecessor products. The larger volume of data being communicated [between camera and lens] is a huge benefit, and that’s one of the biggest improvement between previous models and the new Z-series.

The F system and the 1 system represent the basic foundation of everything that we do, but with the Z system the goal was to go beyond

The concept for the development of the new series, although obviously to some extent they are based on the F and 1 systems that came before it, is to listen to those users and hear what they like and don’t like, and look into the future. People might be happy with what they have right now, but maybe those technologies won’t work in the future. We can’t be myopic about it.

It’s very important to us that our F mount customers can use their lenses with the Z mount, for example. We had to consider that.

Did any of the engineers that worked on the 1 system go on to work on the Z6 and Z7?

Yes – part of the development team from the Nikon 1 was involved in developing the Z6 and Z7.

With the next generation of Z mount cameras, is it more urgent to target professionals, or beginners?

While we are focusing on mid-to-high end models, entry-level users who have never used an interchangeable lens camera are very important to Nikon. Both entry-level and professional users are equally important to us, and we aim to expand the Z mount system lineup to appeal to a wide audience.

The iPhone X/S, and other smartphones of its ilk are small, powerful, water-resistant and take great photographs. According to the Nikon executives that we spoke to, the threat to traditional camera manufacturers from mobile devices, jam-packed with computational photography technology, is acute.

Will future Z series cameras offer optical V.R. in addition to in-body stabilization?

We intend to continue with the development of optical stabilization. If there is a benefit of the functionality, we will continue to employ [optical V.R.] as an option. For telephoto lenses, optical stabilization is very beneficial. When it comes to wide-angle zooms, in some cases it is also beneficial.

What are the biggest challenges facing Nikon in the future?

This is a hard question to answer. Because of the advent of the smartphone, the digital camera has shrunk. However, the mirrorless camera market has been revitalized, and we believe that Nikon can expand this market. Another challenge is that if computational photography technology advances rapidly, maybe smartphones will be be able to produce images that are as good as interchangeable lens cameras. If this happens, it will be a real challenge.

The number of people taking photos is growing, and the number of photos being taken is also growing

However, because of smartphones, the number of people taking photos is growing, and the number of photos being taken is also growing. So maybe we can combine hardware and imaging technologies where we can see a business opportunity to expand into camera, software applications, b to b [etc.] there are many possible opportunities for us.

So many people take photos with their smartphones because they want to post them to Instagram or Facebook, or other social networking services. However, some of these people are not really satisfied by the quality of the photos taken on their phones. This segment of people are looking for a camera which can give them better quality images, but maybe they’ve never used a dedicated camera ever in their lives. I am sure that this segment of the audience is growing and [they represent] a great opportunity.

Will we see fewer DSLRs released by Nikon in future?

Our strategy is to [market] both DSLR and mirrorless. We launched the D3500 [alongside the Z6/7] and we’re planning to launch more DSLR models in the future.

The F mount was Nikon’s premier lens mount for 60 years – how far into the future are you looking for the Z mount? Another 60 years?

At least another 60 years! I was about to say 100. Hopefully it will last indefinitely – that’s why it’s so important for us to look into the future, and why such a high volume of data communication [in the Z mount standard] is so important.


Editors’ note: Barnaby Britton

This has been a big year for Nikon, and I suspect one that Nikon’s engineers and executives have been eagerly awaiting for a long time – to say nothing of their customers. Nikon did a fine job of maintaining and updating the F mount for as long as it did, but the question was never if the company would replace it with a redesigned standard for mirrorless, but when.

The Z mount of course is Nikon’s second mirrorless camera mount, after the 1 mount, designed around the 1″ sensors used in the company’s various 1-series ILCs from 2011 until the discontinuation of the lineup earlier this year. It was interesting when speaking to executives to learn that some of the technologies from Nikon’s 1 System (and in fact some of the engineers that worked on it) were integral to the development of the Z mount.

The resulting mount is a very, very different standard to Nikon 1, and different again to the 60-year old F mount, despite being designed around the same sensor format. Clearly the company is looking ahead – a long way ahead, judging by the ‘100 years’ comment in our interview – and it will be interesting to see how Nikon develops its Z-mount lens lineup in the coming months and years. Unlike Canon, Nikon publishes roadmaps, and I suspect that the Z7 and Z6’s true potential (and that of their inevitable successors) will become clear once lenses like the planned 24-70mm F2.8 start to become available.

The Z7 really is intended to replicate as far as possible, the performance and durability of the D850

So what did we learn from this interview? For one thing, we learned that Nikon wants to be the number one full-frame manufacturer, and it hopes to achieve that position fairly soon. That’s a lofty goal, and a bold statement, but the Z6 and Z7 are bold products. As far as Nikon’s executives are concerned, the Z7 really is intended to replicate as far as possible, the performance and durability of the D850 – a very popular camera which has been backordered almost since the day it was announced.

To the company’s credit, we think that the company has largely succeeded in this goal (although there are some things we’d like to see improved) and that’s no small feat. It’s a bit disingenuous to call the Z6/7 first-generation cameras, but they’re certainly first attempts at something very new for the company, and compared to Canon’s more cautious approach with the EOS R, straight out of the gate they’re powerful, highly competitive ILCs. Whether there is any room for APS-C products in Nikon’s future Z-mount lineup, however, is unclear.

The challenge of building a reputation as a video manufacturer is one that Nikon hasn’t really been faced with tackling up to now

While Nikon has made some overtures towards videographers before now (lest we forget, the D90 was the first DSLR to shoot video and the D850 is a very capable 4K video camera) the challenge of building a reputation as a video manufacturer is one that Nikon hasn’t really been faced with tackling up to now. The Z7 and (especially) the Z6 have a lot to offer these users, and it will be interesting to see how Nikon approaches the challenge of becoming a major player in this space, alongside more experienced competitors like Sony, Canon and Panasonic. It’s reassuring to see that whatever challenges Nikon faces in the future, a lack of confidence doesn’t seem to be one of them.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon Z6 sample gallery

09 Nov

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The Nikon Z6 is the lower-resolution, faster sibling to the Z7, and has already shown impressive results in our studio tests. This week we joined Nikon in Orlando, Florida for some shooting with the Z6 outside of the studio. Take a look at the results and keep your eyes peeled for more from the Z6 soon.

See our Nikon Z6 sample gallery

Articles: Digital Photography Review (dpreview.com)

 
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