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Posts Tagged ‘launches’

Adobe Lightroom launches for Apple TV

27 Jul

Adobe has announced the launch of Lightroom for Apple TV. The app is available now from the App Store, and is compatible with all fourth-generation Apple TV devices. Users must have an Adobe Creative Cloud subscription to log in and access their photos. Once logged in, photos can be accessed as collections and showcased in slideshows. You can’t do any actual editing in the app – it’s for viewing photos only.

Via: Adobe Blog

Articles: Digital Photography Review (dpreview.com)

 
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Globell launches Kickstarter campaign for new screen calibration device

15 Jul

Globell, a software distributor and the company behind Meyer-Optik Gorlitz lenses, has announced it plans to introduce a new screen calibration device if it gets enough support from the Kickstarter campaign it has just begun. The company claims its proposed globellColorMeter can calibrate almost any computer monitor in three steps that take less than five minutes, and that the device will remain accurate for years.

The meter uses a lens developed with Meyer-Optik and a glass cover that won’t dis-color, according to Globell. Designed and built in Germany, the company says its device offers an alternative to calibration systems that are ‘technically ambitious but complicated and expensive to use‘ or ‘easy to use and affordable, but unable to function at a sufficiently high standard‘. Globell describes the globellColor, which comes with software for PC and Mac, as ‘affordable‘ and ‘the most precise, easy-to-use product in its price range‘.

The company expects the product to retail at $ 250, but is offering early-bird deals from $ 99. For more information see the Kickstarter page.

Press release:

globellColor: Color management on Kickstarter

Color management made in Germany: leading color management company Globell is launching a Kickstarter project for its new globellColor product range at www.globell.com/kickstarter.

Tegelen, July 2016 – Natural colors on all monitors and in printed photos: the globellColor product range makes color management simpler, better and faster. In order to get the word out to an international audience, Globell has started a worldwide Kickstarter campaign at www.globell.com/kickstarter.

This Globell solution is 100% made in Germany and delivers accurate calibration for all major monitor types and other display devices for both Mac and Windows. This benefits private users, photographers, design agencies and gamers.

True colors on all display devices
globellColor is affordable for everyone, easy to use and delivers professional quality calibration. To ensure this, the company developed its own colorimeter based on the latest technology and drew on expert knowledge and the optical expertise of lens specialists Meyer-Optik-Görlitz. The durable glass filter of the globellColorMeter will always provide accurate and consistently correct calibration and profiling – even after several years of use. The solution also includes powerful and user-friendly software for both Windows and Mac.

“We combine modern sensor technology and durability with sophisticated software to create an ideal tool for any professional or amateur photographer,” explains Thomas Kuligowski, globellColor Product Manager. “As a long-standing innovation partner for digital image processing, we are pleased to launch globellColor, a complete color management solution that is made in Germany. On completion of the successful Kickstarter project, we will expand the globellColor product range further to include more products.”

The Kickstarter campaign launches today (July 13, 2016) and ends on August 14, 2016. Supporters have the unique opportunity to acquire the innovative globellColor technology at an exceptionally low price starting at $ 99, with the RRP expected to be $ 249. After the products are delivered to campaign supporters this fall, they will be launched on the market.

globellColor features
– Fast and accurate calibration and profiling
– Easy to use: no experience required
– Can be used immediately: predefined calibration settings
– Also for professionals: customizable calibration settings
– Ability to examine results: before/after comparison
– Can be used with almost all monitor technologies
– Measure multiple monitors in a workplace
– High-quality glass lenses powered by Meyer-Optik-Görlitz
– Non-ageing glass filter
– View of the representable color space as a 3D model
– Many hardware-calibratable monitors supported
– Software also supports some third-party sensors
– Compatible with Windows and Mac

Technical requirements
Minimum RAM: 512MB, min. 150MB of free hard disk space, Windows (32-bit and 64-bit): XP, Vista, Win 7, Win 8.X, Win 10, Pentium or AMD K7; Mac OS: Mac 10.6, 10.7, 10.8, 10.9, 10.10, 10.11, Intel Hardware, Mac processors: Intel only. PowerPC not supported, USB connection

Articles: Digital Photography Review (dpreview.com)

 
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Peak Design launches Everyday backpack, tote and sling bags on Kickstarter

14 Jul

Peak Design has launched four new bags in its Everyday product line: the Everyday Backpack in 20L and 30L sizes, the Everyday Tote, and the Everyday Sling. All four bags are offered in two different configurations, one Charcoal in color with black trim and red accents, the other Ash with black trim, blue accents, and leather accents. 

Peak Design says its new bags, while ideal for photographers, ‘ain’t just camera bags,’ hence the Everyday moniker. The array of bags are made from weather-resistant materials and integrate protective design elements including both ultra-thick felt and high-density compression-molded EVA materials. The Everyday bags can be customized via the removable FlexFold dividers, are ‘loaded’ with storage spaces, and offer expanding internal structures with a system for attaching items to the bags’ exteriors.

The new Everyday bags are currently being funded on Kickstarter where the campaign has reached nearly double its $ 500k funding goal with 58 days remaining. Peak Design estimates it will deliver bags to backers this coming December.

Via: Kickstarter

Articles: Digital Photography Review (dpreview.com)

 
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Samsung launches first removable UFS memory cards

09 Jul

Samsung has announced that it intends to produce the first removable versions of a new format of memory cards designed, it says, to replace the microSD card in portable electronic devices such as cameras, drones and phones.

The Universal Flash Storage cards are as small as microSD cards but boast enhanced read/write speeds, with the company claiming that 5GB can be read in just 10 seconds at a rate of 530MB/s. The write speeds a less impressive however, with a quoted maximum of 170MB/s, but Samsung says that is still almost twice the speed of a top end microSD card. The company says its cards will write at 170MB/s, which compares well to the 100MB/s rate quoted by SanDisk for its Extreme Pro UHS-II cards. The same SanDisk card reads at 275MB/s.

Although the format was announced in a white paper (pdf) in 2013, and Samsung announced its plans in February, this is the first time the cards appeared to become a reality with compliance with the Joint Electron Device Engineering Council (JEDEC) standards.

The company expects to introduce capacities of 32, 64,128 and 256GB, but hasn’t said when or whether there will be devices to take them.

Press release:

Samsung Introduces World’s First Universal Flash Storage (UFS) Removable Memory Card Line-up, Offering up to 256-Gigabyte (GB) Capacity

Samsung Electronics, the world leader in advanced memory technology, today unveiled the industry’s first removable memory cards based on the JEDEC Universal Flash Storage (UFS) 1.0 Card Extension Standard*, for use in high-resolution mobile shooting devices such as DSLRs, 3D VR cameras, action cams and drones. Coming in a wide range of storage capacities including 256, 128, 64 and 32 gigabyte (GB), Samsung’s UFS cards are expected to bring a significant performance boost to the external memory storage market, allowing much more satisfying multimedia experiences.

“Our new 256GB UFS card will provide an ideal user experience for digitally-minded consumers and lead the industry in establishing the most competitive memory card solution,” said Jung-bae Lee, senior vice president, Memory Product Planning & Application Engineering, Samsung Electronics “By launching our new high-capacity, high-performance UFS card line-up, we are changing the growth paradigm of the memory card market to prioritize performance and user convenience above all.”

Samsung’s new 256GB UFS removable memory card ? simply referred to as the UFS card will provide greatly improved user experiences, especially in high-resolution 3D gaming and high-resolution movie playback. It provides more than five times faster sequential read performance compared to that of a typical microSD card, reading sequentially at 530 megabytes per second (MB/s) which is similar to the sequential read speed of the most widely used SATA SSDs. With this UFS card, consumers have the ability to read a 5GB, Full-HD movie in approximately 10 seconds, compared to a typical UHS-1 microSD card, which would take over 50 seconds with 95MB/s of sequential reading speed. Also, at a random read rate of 40,000 IOPS, the 256GB card delivers more than 20 times higher random read performance compared to a typical microSD, which offers approximately 1,800 IOPS.

When it comes to writing, the new 256GB UFS card processes 35,000 random IOPS, which is 350 times higher than the 100 IOPs of a typical microSD card, and attains a 170MB/s sequential write speed, almost doubling the top-end microSD card speed. With these substantial performance improvements, the new 256GB UFS card significantly reduces multimedia data downloading time, photo thumbnail loading time and buffer clearing time in burst shooting mode, which, collectively, can be particularly beneficial to DSLR camera users. To shoot 24 large/extra fine JPEG photographs (1,120 megabyte (MB)-equivalent) continuously with a high-end DSLR camera, the 256GB UFS card takes less than seven seconds, compared to a UHS-1 microSD card which typically takes about 32 seconds, at 35MB/s.

To achieve the highest performance and most power-efficient data transport, the UFS card supports multiple commands with command queuing features and enables simultaneous reading and writing through the use of separately dedicated paths, doubling throughput.

As the leading memory storage provider, Samsung has been aggressive in preparing UFS solutions for the marketplace, while contributing to JEDEC standardization of the Universal Flash Storage 2.0 specification in September 2013 and the Universal Flash Storage (UFS) 1.0 Card Extension standard in March 2016. Following its introduction of the industry-first 128GB embedded UFS chip in January 2015, the company successfully launched a 256GB embedded UFS memory for high-end mobile devices in February of this year. As of earlier this month, Samsung also completed the Universal Flash Storage Association** (UFSA)’s certification program that evaluates electrical and functional specifications for compatibility of a UFS card, and Samsung’s new UFS card products were approved as UFSA-certified UFS cards with the right to use the official UFS logo for the first time in the industry.

Articles: Digital Photography Review (dpreview.com)

 
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Phottix launches Spartan multi-purpose beauty dish/softbox

08 Jul

Lighting and accessories manufacturer Phottix has launched a new light modifier for studio heads and hotshoe guns that can be used as a beauty dish as well as an octa softbox. The Spartan is collapsible, uses flexible rods for its assembly and comes in 20″ and 28″ sizes. The central metal diffuser of the beauty dish configuration can be removed and users just have to attach the front diffuser panel to switch it to a softbox. A set of clasps along the rod housings allow a second diffuser to be attached directly in front of the light source, to create an extra diffused effect.

To make the light from the softbox more directional Phottix supplies its standard egg-crate grid that attaches to the inner circumference of the dish just in front of the forward diffuser.

The Spartan comes with a Bowens S-Type mount which fits the Phottix Indra heads, but speed rings are available for most other studio heads. The company’s Cerberus hotshoe flash mount is also compatible with the Spartan, so standard hotshoe speedlights can be mounted to the back of the modifier.

The Phottix Spartan is available now and costs $ 120 for the 20in model and $ 145 for the 28in model. For more information visit the Phottix website.


Manufacturer information:

Meet the Phottix Spartan Beauty Dish

Introducing the Phottix Spartan Beauty Dish. The perfect on-location light modifier, the Phottix Spartan assembles easily using flexible rods, a huge benefit over the time-consuming setup of traditional octa softboxes.

The Phottix Spartan collapsible beauty dish is made from high-grade materials. The white interior produces softer, more even light. Included in the kit are a metal beauty dish “disk”, baffle, front diffuser and fabric grid.

The Phottix Spartan is more than just a beauty dish—it quickly transforms into a traditional octa softbox by replacing the metal diffuser with the internal baffle. Add the outer diffuser for even more softness and the grid to make the light directional. All with the speed and ease that will make Phottix Spartan your first choice in light modifiers.

The Phottix Spartan comes in two popular sizes – 50cm / 20 inches and 70cm / 28 inches – perfect for single subjects and couples. Use with the award-winning Phottix Indra series of studio lights or mount to the Phottix Cerberus Hot Shoe Flash Mount.

Articles: Digital Photography Review (dpreview.com)

 
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Meyer-Optik Goerlitz launches 3-element 95mm F2.6

01 Jul

German lens manufacturer Meyer-Optik Goerlitz has announced a portrait lens that it claims has unique coatings to reduce flare. The Trimagon f2.6/95 is the latest in a line of lenses that the company has produced that use only three elements in the design. While the 100mm and 50mm Trioplan lenses were produced for their distinctive retro bubble-effect bokeh this Trimogan is ‘a dynamic modern lens’ according to the company. Meyer-Optik says a unique coating has been used to reduce flare and the glass used for the three elements is from the German company Schott and Japan’s Ohara.

The company claims the resolution of the lens makes it suitable for use on cameras with 60MP or more. The optical design is based around full-frame sensors, but versions with mounts for smaller formats are listed as being available.

Like all Meyer-Optik lenses, the Trimagon offers manual focus only, and its ‘distinctive’ bokeh and rounded out-of-focus highlights are helped by the use of a 15-bladed iris.

The lens is available now as it has already been on sale in Germany, and it is offered with mounts for Canon, Nikon, Fuji X, Sony E, Micro Four Thirds and Leica M. It costs $ 1699/€1699. For more information see the Meyer-Optik Goerlitz website.

Press release:

Unique Coating and Design of Glass Lenses Provide Professional Photographers Sharp Artistic Portraits

Atlanta, GA – June 30, 2016 — Meyer-Optik Goerlitz announced today the availability of its new portrait lens, the Trimagon f2.6/95, in the United States and worldwide. Aimed at professional photographers, the Trimagon 95 uses a unique coating and design that delivers sharp images with minimal reflections to preserve skin tone. The triplet architecture 15-blade design adds Meyer Optik’s trademark artistic bokeh to Trimagon 95 images. ‘While the Trioplan 100 restored Meyer-Optik’s long lens to the artistic photography market, the Trimagon 95 provides professionals a dynamic modern lens that delivers extraordinary portraits and natural-looking photographs,’ said Dr. Stefan Immes, CEO, Meyer-Optik Goerlitz. ‘The remarkable nature of the lens is its rendering of secondary light, specifically providing realistic reflections of the finest structures.’

A unique coating on the Trimagon f2.6/95 reduces unnecessary light flares and overexposed reflections. The Trimagon f2.6/95 features high-index glass from Schott or O’Hara, providing excellent sharpness. The new portrait lens is suitable for resolutions from 60 million pixels and even more.

As with all Meyer-Optik lenses, the Trimagon f2.6/95 is 100% handmade in Germany. All Trimagon f2.6/95 lenses feature the best components and manufacturing processes, and undergo a rigorous inspection process with strict tolerance limits. The end result is a superior high-end lens for discerning photographers.

‘The bokeh is exquisite and gives images a distinctive look,’ said professional photographer and author Alexander Henry. ‘The sharpness is impressive and the lens significantly reduces the amount of post-production required.’

The technical specifications of the Meyer-Optik Trioplan f2.6/95 include:

  • Light intensity and focal length: f2.6-22; 95mm
  • Optical design: 3 elements in 3 assembly units
  • Angle of view: 25°
  • Filter diameter: 52mm

Specifications:

  • Optical assembly as a classic triplet | 3 lenses/3 units
  • Iris diaphragm with 15 uniquely calculated steel aperture blades with special anti-reflection coating

Compatible with:

  • Canon
  • Nikon
  • Fuji X
  • Sony-E
  • MFT
  • Leica M* 

The Trimagon f2.6/95 is available for purchase at USD$ 1,699. Orders are currently being taken on the Meyer-Optik website. The lens was initially released only in Germany.

* Rangefinder not supported.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm launches Instax SP-2 with faster printing speeds

28 Jun

Fujifilm has announced a new and improved version of its Instax printer. The SP-2 follows on the SP-1 and comes with improved Wi-Fi connectivity and faster printing speeds, producing a print in 10 seconds rather than the previously required 16 seconds. Fujifilm says the SP-2 is also quieter than its predecessor. It prints a card-sized format at a 800 x 600 resolution and 320 dpi and uses 256 levels per color. The battery is charged via a microUSB port and the printer supports JPEG and PNG files. 

Fujifilm has also improved the accompanying SHARE app which is available for iOS and Android devices and now comes with custom filters as well as collage and split templates. It also allows for image transfer from social networks and the overlay of geographic and climate information onto your printed image. 

The Fujifilm SP-2 printer comes in Silver or Gold body colors and will start shipping in mid-July. The printer is priced at $ 200 and the Instax Mini film that is used as printing media will set you back $ 20 per pack of 20 sheets. More information is available on the Fujifilm website.

Articles: Digital Photography Review (dpreview.com)

 
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Fotodiox launches flicker-free LED100WB lighting heads with dimmable daylight output

11 Jun

Accessories and lighting manufacturer Fotodiox has introduced a new LED lighting head that it claims is flicker-free and suitable for high speed photography. The LED100WB head comes with a 5600k daylight balance and offers a more consistent color rendition than the company’s previous models. Fotodiox claims the heads have a CRI of >95 and while they only draw 100 watts they deliver dimmable output of more than 400 watts. The heads run cool so are ideal for a wide range of subject matter indoors and out, and will suit both stills and motion photographers.

The company claims the output is flicker-free so frame rates as high as 120fps can be used for slow motion video, and that the bulbs have a life of 30,000 hours. The bulbs can be dimmed via a knob on the top of the housing or by using a wireless remote control. Fotodiox claims that the advantage of using their LED heads over tungsten when dimming is that the LED’s retain their color temperature.

In a change from the company’s previous WA heads, which used a Bowens S mount for accessories, these new WB models take Alien Bee modifiers. The new heads are more compact than the WA heads, but they weigh the same and don’t offer a choice of temperature or power.

The heads are sold on their own with a power adapter, reflector dish, a diffuser sock for the dish and a stand. A three head kit that also features folding softboxes with speed rings and a rolling case that fits the whole kit. The single head costs $ 299.99 while the 3-head kit costs $ 999.99.

For more information visit the Fotodiox website.


Press release:

Fotodiox Pro Announces Compact, Powerful LED100WB for High Frame Rate Shooting

Fotodiox Pro, creator and distributor of several lines of specialty solutions for videography, cinematography and photography, has announced the LED100WB: a soft light with powerful luminance for photographers and filmmakers. Built upon Fotodiox Pro’s award-winning LED technology, the LED100WB features a compact form factor and draws a mere 100 watts while outputting the rough equivalent of a 400+ watt Tungsten light. A perfect tool for portraits, tabletop photography, video interviews, short films and even special effects like slow-motion and time-lapse capture, the LED100W is available now as a single light or three-light kit from FotodioxPro.com.

“The world is shooting in 4K, and we wanted to create something that would stand up to its amazing creative potential,” says Bohus Blahut, marketing director for Fotodiox Pro. “In addition to already being quite versatile and ready to use right out of the box, the LED100WB is a perfect light for exciting visuals like time-lapse and slow motion. Go ahead and bump frame rates up to 120fps – we’ve designed the LED100WB to provide powerful, beautiful, uniform soft light, with no flickering.”

The LED100WB features a quick-release front mount compatible with Alien Bee accessories; one simple twist allows the user to mount or remove a whole host of light modification accessories. Each LED100WB comes with a metal reflector, a diffuser and a portable folding 24” Softbox, making it easier than ever to start shooting in seconds. Adding to its great versatility is a decidedly compact form factor – perfect for more creative positioning on a shoot – as well as the option to add barndoors, round and strip softboxes, and creative reflectors to each purchase. For ultimate portability, the three-light kit includes three light stands inside a custom-fit, luggage-style rolling case.

To learn more about the LED100WB and Fotodiox Pro’s additional photography and filmmaking accessories, please visit FotodioxPro.com. View unboxing videos and product demonstrations via youtube.com/user/FotodioxInc.

Articles: Digital Photography Review (dpreview.com)

 
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Think Tank Photo launches Helipak backpack for DJI Inspire drone

11 Jun

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Bag manufacturer Think Tank Photo has announced a new backpack designed for users of the DJI Inspire drone and other quadcopters of a similar size. The Helipak is capable of holding a single DJI Inspire craft as well as its gimbal, three lenses, spare propellers and six batteries, according to Think Tank Photo. There are also compartments for a 17in laptop and a pair of 8in tablets.

The idea of the Helipak is that it makes transporting the drone to ‘scenic’ locations much easier than via a hard flight case as it features shoulder straps that allow the whole thing to be carried on the user’s back. The backpack straps can also be stowed away to make the Helipak into a normal case with top and side handles.

While the case is made with soft materials it uses ‘twinwall’ reinforcement via a pair of ABS plastic shields within the outer construction that add extra rigid protection for the drone. The exterior is made with nylons and polyester that the company says provides a hardwearing and water repellent barrier, while zips are YKK RC Fuse and feature metal ‘hardwear’. In a promotional video Think Tank Photo claims that DJI’s own $ 200 case for the Inspire has poorly made zips that are prone to failing.

The bag is available now and costs $ 339.75. For more information see the Think Tank Photo website.

Press release

Think Tank Photo’s Helipak™ for DJI Inspire Backpack

Offers Superior Organization, Comfort, and Travel Portability

SANTA ROSA, CALIFORNIA –Think Tank Photo has released the most well thought-out, comfortable, and protective backpack for users of DJI Inspire or other similarly sized quadcopters. The Helipak for DJI Inspire easily holds a DJI Inspire (parked with gimbal and rotors detached), Zenmuse gimbal with 3 lenses, 6x batteries, 2x controllers, 2 x 8” tablets, lots of extra propellers, and a 17” laptop and charger.

Movable dividers allow users to customize the fit of their gear in this fully featured backpack. The contoured tuck-away harness with lumbar support, cut-away air-channel, the adjustable sternum strap, and the removable padded waistbelt allow for extreme comfort while trekking into remote areas or simply pulling it from the car.

“The backpack’s ABS twinwall reinforcement provides a rigid shell that protects sensitive gear from impacts, bumps and scrapes,” said Think Tank Photo’s president and
lead designer, Doug Murdoch. “It also features YKK™ RC Fuse zippers, 1680D Ballistic nylon bottom panel, metal hardware, and nylon webbing that are the most durable, longest
lasting materials on the market. The last thing drone users want to worry about is if their backpack will hold up in rigorous outdoor conditions.”

ADDITIONAL KEY FEATURES

  • Large front pocket fits auxiliary items for the day’s outing: light jacket, 17” laptop pocket or a large tablet
  • Lockable zippers
  • Internal see-through mesh pockets for small accessories: propellers, screwdriver, cables, etc.
  • Deluxe organizer for smart phone, wallet, pens, keys, business cards, etc.
  • Water bottle pocket on side
  • Height adjustable sternum strap
  • Elastic pockets on shoulder straps for phone, energy bar, etc.
  • Robust handles on three sides ensure rapid and easy retrieval from airline overhead bins, car trunks, etc.
  • Seam-sealed rain cover helps to protect gear and stows away inside backpack when not in use

MATERIALS
Exterior: For superior water-resistance, all exterior fabric has a durable water-repellant (DWR) coating, plus the underside of the fabric has a polyurethane coating. It also has YKK® RC Fuse (abrasion-resistant) zippers, 1680D ballistic nylon bottom panel, 600D polyester, 420D velocity nylon, 3D air mesh, ultra-stretch pockets, Y-buckles, antique finish metal hardware, nylon webbing, and 3-ply bonded nylon thread.

Interior: 6mm ABS twinwall, removable closed cell foam dividers with PE board reinforcement, 200D polyester, polyurethane-backed 3-layer velex liner, 2x polyurethane coated nylon 210T seam-sealed rain cover, Belly-O mesh pockets, and 3-ply bonded nylon thread.

TECHNICAL SPECIFICATIONS
Exterior Dimensions: 19.3” W x 24” H x 9.4” D (49 × 61 × 24cm)
Interior Dimensions: 17.3” W x 21.7” H x 7.9” D (44 × 55 × 20cm)
Laptop Compartment: 12.6” W x 16.9” H x 1.2” D (32 × 43 × 3cm)
Weight (with all accessories): 8.5 lbs. (3.9 kg)

Articles: Digital Photography Review (dpreview.com)

 
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Getty Images launches ‘Virtual Reality Group’, adds 12,000 360° images

10 Jun

Getty Images has announced the launch of the Getty Images Virtual Reality Group – a new business division ‘dedicated to the creation and global distribution’ of VR content. At launch, the new group offers a library of more than 12,000 360-degree VR images, as well as ultra high-resolution ‘Gigapixel’ imagery from major events. 

Getty Images has announced the creation of a dedicated Virtual Reality Group, which will offer more than 12,000 360-degree and ‘Gigapixel’ images at launch.

According to Dawn Airey, CEO of Getty Images: ‘The technology is still in its infancy – as are the business models addressing how to use it – but […] we are only on the cusp of what will be a tectonic plate shift in VR’.

Although Getty Images started adding VR and Gigapixel imagery to its collection several years ago, the launch of a dedicated business division is the latest sign that the photography industry is taking VR very seriously indeed. What do you think? Let us know. 


Press Release:

The launch of the Getty Images Virtual Reality Group brings high quality VR and 360 content to everyone, satisfying the growing appetite for immersive content

Getty Images, the world leader in visual communication, has today announced the launch of the Getty Images Virtual Reality Group, a new business dedicated to the creation and global distribution of virtual reality (VR) content.

The Getty Images Virtual Reality Group brings the very latest in photographic and video technology together with Getty Images’ 21 years of experience in visual storytelling, to offer exceptional content for existing and future VR platforms. The Group provides a comprehensive offering of over 12,000 premium 360 images with new content added daily, as well as high res gigapixel content from key events and venues. High quality VR production is also being offered through Getty Images Assignments.

Quick to adapt to new image technologies, Getty images began building its collection of 360 and gigapixel imagery four years ago, pioneering the use of these techniques in its role as the Official Photographic Agency for the International Olympic Committee at the 2012 London Olympics. Fast track to today, and every Getty Images photographer at the upcoming Rio Olympic Games, will be equipped with a 360 camera. This is just one example of how Getty Images is utilizing its expertise, its access to over 130,000 annual news, sport and entertainment events and its unique relationships to generate high-end VR content, and feed the growing demand for a more immersive visual experience.

“The technology is still in its infancy – as are the business models addressing how to use it – but we can expect to see VR become a leading tool for visual storytelling. It is anticipated that over 14 million consoles will sell this year alone (TrendForce), and we are only on the cusp of what will be a tectonic plate shift in VR” said Dawn Airey, Chief Executive Officer of Getty Images.

Airey continues: “With the launch of the Getty Images Virtual Reality Group, we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best imagery.”

“The diverse range of 360 degree content that we produce – from the red carpet to the stadiums of the world’s biggest sporting events and the frontline of conflict – allows people to access information and experiences that were previously off limits,” said Hugh Pinney, Vice President of Editorial Content at Getty Images. “Virtual Reality is completely transforming the way we view and experience world events.”

The Group will continue to build on Getty Images existing VR content offering, which includes 360 content captured by its award-winning news, sport and entertainment photographers as well as geo-located, interactive panoramic images from its content partner 360cities.net.

Last month, Getty Images and Google announced their latest partnership, which sees Getty Images supplying hi-res VR content from current events around the world for Google Expeditions. Getty Images partnered with Oculus Rift in June 2015 to make its 360 imagery available for users of the Oculus platform via its 360° View by Getty Images collection.

For more information, visit http://wherewestand.gettyimages.com/virtualrealitygroup.

Articles: Digital Photography Review (dpreview.com)

 
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