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Interview with three-time Oscar winning cinematographer Emmanuel Lubezki

16 Mar

Cinematographer Emmanuel Lubezki films actor Forrest Goodluck in The Revenant, for which he won the 2016 Academy Award for Best Cinematography. Lubezki shot The Revenant entirely with natural light.

Photo: Kimberly French

On February 28 Emmanuel Lubezki won his third consecutive Oscar for Best Cinematography for The Revenant, starring Leonardo DiCaprio. That’s an impressive feat, but even more so when you consider that he also took home the Oscar in the same category in 2015 (for Birdman) and in 2014 (for Gravity), and has been nominated a total of eight times, making him the first cinematographer to win three Academy Awards in a row and establishing his place as one of the preeminent cinematographers of our day.

Lubezki is known for creating immersive, organic experiences that draw viewers into the story, often embracing wide angle lenses and long continuous shots to achieve this effect. His work has variously led audiences through sensory experiences that have evoked strong emotion, a sense of exploration and freedom, magic, beauty, authenticity and, at times, even discomfort.  Many will remember the twelve-minute opening scene in Gravity as well as the famous (and rather tense) uninterrupted four-minute car chase in Children of Men.

A few days before the Oscars, Lubezki, who also happens to be an enthusiastic photographer, joined DPReview editors Dale Baskin and Rishi Sanyal to share his thoughts on a variety of topics ranging from artistic to technical. Of particular interest to DPReview readers, he discusses the impact of digital technology on filmmaking, how he selects and tests his gear, and why he chose to shoot The Revenant entirely on digital cameras using only natural light. Additionally, he explains his excitement about InVisage QuantumFilm, a technology we’ve covered before, and why it excited him enough that in November of 2015 he joined InVisage’s Advisory Board to provide expert and artistic insight to help guide the company.

After our 2-page interview, be sure to visit page 3 for our Editor’s Note that dives deep into some of the technical ground covered. And to get a more personal view of Lubezki’s work you can follow him on Instagram @chivexp.


DPReview: Hi, Emmanuel. Thanks for taking some time to meet with us. Everyone here at DPReview is really excited about the chance to talk with you!

Emmanuel Lubezki: Sure! I know DPReview. Every time I’m going to buy a camera I check you guys out! I’m a photographer and I’ve been shooting movies for close to thirty years. I love shooting movies and taking still photos.

DPR: You’re an inspiration to many of us because of your artistic vision and your use of technology to achieve it. How do you choose the technology you use for your projects? 

EL: You know, one thing I can tell you is that I’m the worst geek in the world! Sometimes I don’t even know how to turn on the camera. [Laughs, obviously joking] But from an instinctive, craftsman point of view, whenever I’m going to start a movie or buy a camera or start a project, I do a lot of tests. All these test help inform me of how I want to shoot the movie, which equipment I’m going to use, how I’m going to mix equipment and so on. Like how my Nikon D810 works. After testing it and comparing it to other cameras I know what that camera can do for me as opposed to other cameras.

DPR: You definitely picked the right camera with the D810. It has the most dynamic range of any camera we’ve tested. 

EL: That’s exactly why I picked it. One of the most important characteristics for any equipment that I’m going to use is how well it can capture high dynamic range. I’m an old cinematographer, so I was used to the high dynamic range of film. If you consider the high dynamic range of Kodak [negative] film, especially in the latest years, to be like the 88 keys of a piano, that was what I needed to go out and capture the highlights, the sky, the shadows in the subject’s hair, and so on. 

Then suddenly film started to collapse and disappear. It happened too early and it happened too fast. It was a result of the studios and the exhibitors going into digital exhibition, so suddenly there was no business for printing. That was the biggest businesses for the labs, so the labs started to close down. It became very hard to shoot film. 

Unfortunately, the transition happened too early and the cameras weren’t ready. The digital cameras that came out in the beginning (around 15 years ago) were not even close to the high dynamic range of film. I worked with a few directors, including Michael Mann, to do tests with digital video imaging. For certain things, we liked and used it, but it was primitive and it wasn’t ready to take over and become the main technology for capturing images.

I think now we’re in a very good place where the digital cameras are allowing us to do many things we couldn’t do with film. But it’s still the dynamic range – the high dynamic range – where digital cameras, as amazing as they are at capturing shadows and not having any noise, don’t allow you to capture those 88 keys of the piano I was used to. And movies get hurt by that.  

For example, the last movie I did [we were shooting] in the forest, and when looking at the sky I wasn’t able to capture the little round ball of the sun and also capture the face of the actor. It’s stressful for a cinematographer. So the idea of new sensor technology, like what InVisage has demonstrated in their QuantumFilm technology, that will allow us to go back to 88 keys of dynamic range or more is incredibly exciting.

Shooting The Revenant in all natural light pushed the limits of dynamic range on the digital cameras used for the production.

Photo: Kimberly French

DPR: You’ve worked with InVisage, the company behind QuantumFilm, and seem very enthusiastic about what that technology can do for filmmakers and photographers. Why?

When InVisage approached me and showed me their sensor technology I got very, very excited. As people would say, it’s music to my ears. Actually, it’s music to my eyes what they are doing! What they’re attempting to do is everything I’ve been looking for, and that’s why I’m so excited to work with them.

The first thing I’m excited about is the high dynamic range of QuantumFilm, but the other thing that’s important is a camera that has a global shutter as opposed to a rolling shutter. That’s something that we suffered with a bit during Gravity. When you’re doing a lot of digital effects and stitching things together, not having global shutter can become a big issue, as you guys know.

DPR: You’ve mentioned the incredible dynamic range we’re starting to see with technologies like QuantumFilm and from cameras like the Nikon D810. How does digital fit into your workflow now? And have you found that you need to have a different method and philosophy for exposure when shooting with digital as compared to film?

EL: Absolutely. Very different. When I signed on to do The Revenant, I wanted to do all the day scenes on film, just because of the high dynamic range, and I wanted to do all the dusk and night scenes with a digital camera. That’s because the digital cameras are more sensitive to light. They can see more in the shadows, and you can push them a bit. For example, let’s say that Arri says their camera is ISO 800 native. You can shoot it at IS0 1600 and there’s still no noise. You’re able to shoot scenes at night with firelight, and you can capture the stars and the Aurora Borealis in the night sky – things that film couldn’t do.

I started doing a lot of tests while we were rehearsing the movie, and every time I went back to the lab to see the results, the images I was capturing with the digital cameras were more interesting to me because they had less noise or no noise at all. It was like opening a window for the audience to get them immersed in this world, whereas film still had that poetic or romantic look, and the grain and texture was making the world of The Revenant look more romanticized. It wasn’t really allowing me to get immersed into the world of these trappers the way the digital cameras did.

Little by little I realized that I didn’t want to shoot the movie on film. For a middle-aged cinematographer who’s been shooting for so many years – that’s a very hard call. It’s like suddenly saying to a musician “You know, forget about your incredible piano, you’re going to play this concert with a Minimoog.” It’s heart-breaking, but the images spoke for themselves. We sent all the film cameras and film back to Los Angeles and started shooting the rest of the tests with the digital cameras. What I learned really fast is that, as opposed to film, you expose differently. You can overexpose film, and for many years I overexposed film because I liked the way you could still see the highlights, and by overexposing I was able to bring up a little bit of information in the shadows.

DPR: Because the film rolls off in the highlights, you can give it that extra light?

EL: Yes, exactly, which would then give you a little bit of extra latitude in the shadows. You would add a little noise by doing this, or grain in the highlights, but it was just a little bit and it allowed me to capture the whole ’88 keys’ [of the piano].

DPR: With digital it’s a very different philosophy, right? Because digital clips highlights abruptly as a result of being a largely a linear capture medium, and there isn’t that roll off. 

EL: Yes, it’s very different. You have to underexpose.

DPR: One of the things we discuss on our site a lot is that with digital you need to expose for the highlights and brighten the shadows afterward because they’re so clean.

EL: That’s exactly what you find when you start to test. And that testing tells you how much you can underexpose before you start to lose the shadows.

Unfortunately, as I was telling you before, we’re at a moment where the cameras and the chips are just not ready enough. Let’s say they are ready, but they don’t have the high dynamic range that we would like to have. This was a very good movie to do this test because I wasn’t using extra light or artificial light, so I sometimes had to make a call and say “OK, do I lose Leo’s face or detail in his hair? Or do I lose a cloud that is front-lit and many, many stops brighter than what this camera could capture?”

So what I would do much of the time is go for Leo’s face, because he’s the star of the movie, and then I would do a second pass and capture the sky, hoping that later I could replace the sky in the scene. But obviously that’s very expensive and you can’t do it over and over. The camera is handheld and it’s moving, so tracking it [in post to overlay the two exposures] would become very hard. In still photography I do that a lot. You know, you take a portrait of somebody and if the background is way too overexposed you shoot a couple more shots.

Before filming The Revenant Lubezki did extensive tests with his cameras in order to understand the dynamic range they were capable of handling and taking advantage of clean shadow detail to expose for the highlights.

Photo: Kimberly French

DPR: Of course, when you underexpose, the shadows in the image become really dark in the the electronic viewfinder or LCD screen. Have you found Log gamma modes help you with digital capture as you underexpose? 

EL: Yes. Not in still photography, but what I do when shooting cinema is I create lookup tables [LUTs] that allow me to see how much information I still have in the shadows if I’m underexposed. They’re very easy to create if you shoot tests and then make 2D or 3D LUTs in order to see the shadows. I haven’t been able to do it in still photography because I would probably need to get into the camera and mess with the monitor.

DPR: Would it be a bit like your D810 when using the ‘Flat’ Picture Control that raises the shadows and rolls off the highlights?

EL: Exactly. That gives you a little bit of an impression, but I’ve had a couple of hiccups where I think I still have enough detail, and then you open up the images in Photoshop and the shadows in the hair are already so underexposed that you don’t see detail. I take photos more like a hobbyist than a great professional that has an assistant with a laptop. I just have my camera and shoot.

DPR: It’s very interesting to hear all of this from someone who many people know as ‘a film guy’. 

EL: I was the ‘film guy’. What I gained by shooting digital makes me much happier. That’s why I sent the film cameras back to Los Angeles. The digital cameras were giving me something I could never have done on film – because of the sensitivity, because of the immediacy, and because Alejandro [Director Alejandro Iñárritu] was able to watch everything on large monitors. Sometimes when you have 400 extras you want to watch a playback and see what all those extras are doing and things like that. Things that film doesn’t give us.

On The Revenant I was shooting at high latitudes – we were in Canada, north of Calgary, in the winter. Shooting in that part of the world, the sun is very low to the horizon and goes behind the mountains very early. By shooting with digital cameras I was able to add one or two hours of shooting to our very short days. That’s a lot of extra time for a big production. It’s millions of dollars that you don’t lose by not being able to shoot. It was also during the time of day that’s very mysterious and magical [the ‘golden’ or ‘magic’ hour], and by having the digital cameras I was able to capture things I couldn’t do on film. 

DPR: Hearing you say that you’re mostly experiencing advantages when shooting digital is compelling. Where does film fit into the picture at this point?

EL: I’m not trying to tell young filmmakers or any director to not shoot film. The ideal world would be a world where we have all these different tools – where you have film, where you have QuantumFilm sensors, where you have tiny digital cameras that have very little latitude – where you have all these paintbrushes that allow you to communicate and allow you to express different things. 

It will be very sad to see film go away because we have 100+ years of film history and it would be a big loss if we couldn’t print these movies anymore. You know, movies like Carol, or a movie like the Coen Brothers movie that just came out that is an homage to filmmaking – it was a good call by the filmmakers to make these movies on film. So it would be great to still have film, and it’s fantastic to be able to combine things. But in general, I feel much more comfortable shooting digital.

At the start of production, Lubezki planned to shoot daylight scenes on film due to its high dynamic range, but after extensive testing sent all the film and film cameras back to Los Angeles and shot entirely on digital.

“It was like opening a window for the audience to get them immersed in this world, whereas film still had that poetic or romantic look… It wasn’t really allowing me to get immersed into the world of these trappers the way the digital cameras did.”

Photo: Kimberly French

DPR: Is that comfort partly because you’ve had this realization that the formats need to be exposed differently, using underexposure on digital and tone-mapping the footage later?

EL: Absolutely! 

DPR: Does everyone else in the industry understand that? 

EL: I think so. I think in general professional cinematographers working in the industry know that, and if not you learn it very fast. The first day of testing you realize that you’re gaining a lot information by doing that.

DPR: Many stills photographers may not appreciate the different approaches to exposing digital and film, but you guys are doing your own tests so it makes sense that you can take advantage of the formats by using them optimally.

EL: Right now we’re talking about professionals. But imagine – hopefully in the short future – if we had QuantumFilm in our phones, what amazing things we could do with them. How many millions or billions of photographs do we see everyday where the skies are clipped? Sometimes it doesn’t matter, but a lot of times it does because you’re losing a great amount of information about the environment or the highlights in somebody’s face.

DPR: One of the first things that struck us while watching The Revenant was the realism of the image – not only due to the lack of noise, but also because you can see everything from the blues in the sky, to the warm tones in your flares and sunstars, while still clearly seeing the subject’s face naturally, not artificially, lit. And the subject’s face isn’t noisy or a plugged shadow. It made for compelling imagery.

EL: I’m very happy to hear that because it’s something that I really wanted to show to the audience! Although you’re specialists and are able to see it like that, I think even people that don’t see it the way you’re seeing it… their subconscious is telling them “This is different,” and that it’s not artificially lit [to work around the capture medium’s limitations], and that it’s the real thing.

Using digital cameras allowed Lubezki, shooting in extreme northern latitudes in the winter, to add an hour or two of filming each day during the magic hours when the sun was low to the horizon.

Photo: Kimberly French

DPR: Is that why you choose to do long takes and wide angle perspectives? To enhance the realism and create an immersive experience?

EL: Yes. It’s exactly those two things. We wanted the movie to be as naturalistic and immersive as possible. The long takes, the digital equipment, and the way it was exposed… all these things together worked really well.

DPR: All this technical discussion brings up an interesting question. In the digital age does a cinematographer need to be as much of an expert on the science and technology of their imaging equipment as they are an artist in order to achieve their vision?

EL: I think you have to know a little bit about your equipment, at least in the way I do, in an intuitive way. You need to be able to test it and you need to know what you can do with it. I don’t know if you necessarily need to know that the chip is connected with 27 cables into… I don’t know if that’s imperative. I wish I could learn it. I haven’t had the time and the passion to open up a camera and go through exactly how it works, but I didn’t do that on film either. To me the results were more important. What was I getting and how was it connected to the story and mood, and what I was trying to tell the audience?

Articles: Digital Photography Review (dpreview.com)

 
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CP+ Canon interview: ‘important to increase development speed’

02 Mar
Mr. Go Tokura, Group Executive ICP Group 2, Image Communications Products Operations, Canon Inc. Pictured at the CP+ show in Yokohama Japan, 2016. 

As well as reporting on the newest gear, we use the opportunity of visiting the CP+ show in Japan to sit down and talk to senior executives from the major camera and lens manufacturers. This year, we were fortunate enough to spend some time with Mr Go Tokura of Canon. 


Canon has had a big year with the launch of the enthusiast-focused EOS 80D and the professional EOS-1D X Mark II. Can you summarize your strategies for catering to these two different market segments?

With regard to the 1D X Mark II, this is an Olympics year.  In years when the Olympic Games are held, one of our objectives is to launch a flagship model within our DSLR lineup to try to capture the professional user market. So this is a big objective in terms of strategy.

As for the 80D, we have entry-level DSLR models under the Rebel brand and the 80D is the level just above – designed to ensure that users can maximize its features in the best way possible. That’s in terms of price, operability, usability and that sort of thing. In recent years the entry-level market segment has been weakening, but the level above that, where we’re targeting advanced amateur users, is becoming an increased focus. The 70D is doing well and is quite popular among our users, and for that reason we expect a lot of interest in the 80D.

Some of our readers were disappointed that the 80D does not include 4K video. Why did you decide not to include this feature?

As you know, in our DSLR lineup we incorporate both video functions and traditional stills DSLR functions. Among our DSLR users we’re still seeing a strong emphasis on the stills photography function. 

We’re promoting our DSLRs as providing both stills and video features – the best of both worlds, you might say. However with regard to the 80D, the main emphasis was to maximise the stills side of the camera. Then, with the aim of increasing the user base, we add movie features to this established stills shooting feature set.

The EOS 80D offers an easy-to-use video feature set, and its new 18-135mm kit lens is compatible with Canon’s new inexpensive Power Zoom unit for convenient handling in video mode. But it’s not 4K-capable, and as yet, no camera in Canon’s sub-pro DSLR lineup is, either.

Do you think there is space in the enthusiast DSLR market for a more capable video camera? Which maybe does offer 4K?

We are considering this and we recognize that this is a feature which might be in demand in the future.

Do you think that Dual Pixel AF will ever be equal to conventional phase-detection DSLR focus, and if so, when will this happen?

It’s very difficult to predict timing, of course, but we want to make Dual Pixel AF surpass conventional phase-detection in terms of performance. 

Dual Pixel AF is a technology which has huge potential for mirrorless cameras. A lot of our readers are still very hopeful for future Canon enthusiast mirrorless models. Is there anything that you would like to say to them?

Obviously I can’t be particularly concrete when talking about our future product planning, but this is something that we are looking at. Something that is under consideration. There are some features, such as AF, which have not yet caught up with DSLRs, so given the current state of affairs it would be a little unrealistic to say that we will suddenly start offering a professional mirrorless camera. There’s still a performance gap that needs to be addressed. 

If we assume that at some point in the future Canon will create an enthusiast or professional mirrorless camera, what are your benchmarks?

This is just my personal opinion. In my view there are two key features that have to be addressed. The first is autofocus, particularly tracking of moving subjects. The other is the viewfinder. The electronic viewfinder would have to offer a certain standard. If those two functions were to match the performance of EOS DSLR camera performance, we might make the switch.

Tremendous progress has been made in electronic systems.  However in terms of AF, pro-level AF functions, and the range of shooting situations that professional photographers can respond to, there’s still a gap between DSLRs and mirrorless systems.

The Canon EOS M3 is Canon’s most convincing mirrorless camera to date, but it isn’t the model that a lot of Canon users have been hoping for. According to Mr Takura, autofocus and electronic viewfinder performance has to improve before Canon will consider launching an enthusiast-focused mirrorless product. 

When I spoke to Mr Maeda last year he told me that he was focused on increasing the speed of product development at Canon. Have you seen a change?

I can’t give any concrete details here but this is a goal that we’re working to achieve. 

The reason I ask is that it seems that compared to the past, the entry-level ILC market seems to be moving rather slowly right now, whereas in terms of development speed, the enthusiast and semi-pro ILC market is moving quite quickly. 

Yes, I agree. For this reason, it’s becoming increasingly important that we do increase development speed.  That’s why it’s considered a very important objective that we’re continuing to address.

What is your strategy for growth in this changed market? What do you need to do to differentiate?

One of the differences between us and our competition is the EF lens lineup. We have a very broad base of EF lens users and we don’t want to do anything that would sacrifice their loyalty, so it’s a very high priority for us to satisfy their needs and meet their demands. 

With regard to the overall market, maybe there’s a lack of vigor and it could be viewed as shrinking. Looking at the compact camera market, the bottom end is dropping considerably and the competition is smartphones. Smartphones offer a very easy, convenient way of taking photos. However in the high-end compact segment, at the high end there are cameras that offer functions and performance that smartphones cannot compete with and here we’re seeing growth. So in the compact market, offering features that smartphones cannot compete with is a way of differentiating and invigorating the market. 

You mentioned loyalty. How important is it to you to continue to update older models via firmware even perhaps after end of life?

Of course we’d like to provide every level of support we can, even to users of older models. Should an opportunity arise we’ll obviously offer firmware updates so that they can get the most out of the models that they have purchased. However a lot of the performance depends on the hardware itself. There is only so much you can get out of older or out of date hardware. There are new devices incorporated in newer models which make possible improved performance, so there’s a kind of tradeoff. Unless newer hardware is introduced, sometimes it’s not possible to get the performance.

One of the areas where we’ve been pleased to see improvement from Canon is in sensors. What are your priorities in terms of sensor development in the future?

Increasing resolution and increasing sensitivity are ongoing objectives and that’s not going to change, but on top of that, as I’ve mentioned there’s an emphasis on merging stills and movie functions. So two priorities for future sensors are lower power consumption and increasing processing speed. 

The Canon EOS-1D X Mark II is a significant, albeit iterative upgrade to the 1D X. We should expect new flagship models in Olympic years, says Mr Tokura. 

As you develop semi-professional lines like the EOS 5D and 1D-series, where are you most focused in terms of improvement?

When we look at a model that we want to upgrade, we don’t take a single item of specification and choose to work on that and not other aspects. We try to improve all features to the same degree. The EOS 5DS however was an exception. Resolution was increased markedly, off the charts compared to anything we had done before. But that’s the exception. Usually we won’t try to boost any one feature over and above the rest of the feature set.

Our approach when it becomes time to launch the next generation of the EOS-1D X or the 5D, is that we try to raise performance across the board as best we can.

Editor’s note:

I last spoke to Mr Tokura in 2014, and although Canon has been pretty busy in the two years since then, when it comes to the big picture it might appear that not much seems to have really changed. The company still lacks a convincing mirrorless camera, as competitors like Sony continue to set a faster and faster pace of technological development at the semi-pro end of the ILC market.

But at least we have a clear sense of what it would take for Canon to make a ‘switch’ to mirrorless. Although Mr Takura acknowledges that the technology has advanced a lot, he still sees autofocus and the experience of using an electronic viewfinder as being the two key areas where mirrorless cameras lag behind DSLRs. Whether you agree with him or not, the implicit promise that Canon intends to improve Dual Pixel AF to the point where it rivals the best professional DSLR autofocus systems should be very exciting. 

Canon is big enough that it doesn’t need to worry too much about being left behind quite yet (Mr Takura’s point about Canon EF users is a good one – there are more than 100 million EF lenses out there, something that Sony certainly cannot boast) but I do sense a shift, of sorts, in my conversations with Canon representatives in recent months. Mr Maeda, who in conversations with us has stressed the importance of speeding up product development, is moving up inside the company. More than ever, his influence is, I think, being felt quite keenly by the managers that report to him. When I asked Mr Takura whether increasing development speed was still a priority, he answered with a knowing smile. It’s very clear that yes – it most definitely is. 

Articles: Digital Photography Review (dpreview.com)

 
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Going Pro: We interview Fujifilm execs in Tokyo

21 Jan

Toru Takahashi, (l) Director, Senior Vice President and General Manager of Fujifilm’s Optical Device & Electronic Imaging Products Divison and Toshihisa Iida, (r) General Manager of the Sales and Marketing Group of Fujifilm’s Optical Device & Electronic Imaging Products Division.

Both men are pictured at Fujifilm’s Tokyo headquarters at the launch of the X-Pro2 and X70.

Last week, Fujifilm announced several new products including two major new cameras – the X-Pro2 and X70. DPReview was at the launch event in Tokyo where we made time to sit down with two senior Fujifilm executives – Mr. Toru Takahashi and Toshihisa Iida. As well as the new cameras, we also spoke about Fujifilm’s long-term ambitions, which cameras sell best in which countries and Samsung’s apparent exit from the camera market.

The following transcript has been edited slightly for clarity.


The X-Pro2 clearly replaces the X-Pro1 but is it the new flagship? Or does it sit alongside the X-T1?

Toru Takahashi (TT): We have two flagships. The X-T1 and the X-Pro2. [Even after] the launch of the X-T1 the X-Pro1 still had a function. We have two different kinds of photographers to cater for.

Can you explain more about these different kinds of photographers as you see them?

TT: When we started the X-series with the X100 we were aiming at street photographers. And the X-Pro1 and now the X-Pro2 are extensions [of that concept]. The X-T1 is for those photographers who like to photograph sports, nature and wildlife. What they like to shoot is different, so we need to provide for two different kinds of photographers.

It has been four years since the X-Pro1 was announced – did you always intend to replace it with the X-Pro2?

TT: Of course. The X-Pro1 was our first mirrorless interchangeable lens camera. We knew it wasn’t perfect. And we’re always pursuing the perfect camera, so we always knew we’d have to improve on the X-Pro1. And now the time has come.

So why did it take so long?

TT: It’s not easy to improve this kind of camera! That’s one reason. The biggest element is the processor. The speed [of the X-Pro2] is much faster, in every respect. So that’s one reason it’s taken so long.

Fujifilm’s X-Pro2 brings several updates compared to the original X-Pro1, including an improved hybrid viewfinder, better autofocus and significantly increased resolution.

Can you tell me approximately how long it took to create the X-Pro2 from the original design concept?

Toshihisa Iida (TI): Since we produced the original X-Pro1 we got a lot of feedback from photographers, and we tried to improve it with various firmware upgrades. After receiving all that feedback we started designing [what became] the X-Pro2. Also we asked for feedback on operability. For example, it’s a small change but all the buttons on the back of the X-Pro1 are on the right side of the LCD, not the left side. This research took one year or so, and then we decided ‘OK this will be the right product’. Of course at the same time we were developing the sensor and the processor. So maybe two years, in total.

Mr. Takahashi – you mentioned in your presentation at the press conference that Fujifilm is not interested in becoming involved in a ‘pointless technical race’. What did you mean by that?

TT: We think that the most important thing is overall image quality. So for example just increasing [pixel count] won’t make a better picture. We [also] need better high ISO image quality. It’s always a tradeoff, and to find the optimal point is very difficult. That’s the reason we why we picked the APS-C image format. A 35mm full-frame sensor is bigger, but it’s difficult to handle and will make the camera bigger. So we’re trying to pursue the optimal [combination of qualities] for photographers.

A lot of photographers still regard full-frame as a better format – do you think in the future that Fujifilm will create a full-frame camera?

TT: First of all, I think you need to understand their thinking. Because of 35mm film, they’re convinced that sensors should be [this format]. But it’s not true. Now, you can shoot detailed images [on the X-Pro2] at ISO 3200. In the film age, the maximum ISO was 400-800. So things are changing, and innovations have occurred but [some photographers’] mentality has not changed. I think we can offer the best picture quality by using the APS-C format.

TI: If we could create a camera of this [X-T1 / X-Pro2] kind of size with a larger format sensor, that would be good, but the lens is analog technology so a bigger format means a bigger size, and weight.

Is there anything that Fujifilm will never compromise on?

TT: As I mentioned before, picture quality. And because we picked the APS-C format, also size and operability.

Historically I know it has been a little more difficult in America to sell cameras which are smaller. There seems to have been a feeling that bigger cameras are more professional. Is this still true, or is this changing?

TT: I think that kind of mentality is gone. Remember at the beginning of the home video age, people had huge cameras for shooting their family occasions, but that was ten, twenty years ago. The mentality has changed – even though [Americans] still have big cars!

TI: I think that the American consumer is very smart. I respect them a lot. Their number one priority I think is actually performance, not size and weight. Asian consumers care more about [smaller] size but for Americans the quality and performance are the priorities. So if big cameras offer much better results, they’ll pick them. But when small camera systems [achieve parity] they’ll start to buy into smaller systems.

Fujifilm’s X-A2 is a budget X-series model aimed at beginners and compact camera upgraders. Although it has not sold well in the USA, we’re told that thousands are sold every month in Thailand, where they are popular with young female photographers.

I learned yesterday that the X-A2 is very successful in some countries – specifically Thailand. Can you give me some idea of how your sales differ globally, from country to country?

TI: At the professional level – so cameras like the X-Pro1, X-T1 and hopefully the X-Pro2 as well – we can sell them across the world. They’re very popular in Japan, Germany and in the USA. But cameras like the X-A2, while they haven’t done as well in the USA, they’re popular in Asian countries.

Young women are buying these cameras, and the primary reason they like them is for their rendition of skin tones. Mirrorless sales are now double compared to DSLRs [in these countries] and we’ve captured a large market share. The latest market data from Thailand for example shows that Fujifilm is number one in terms of value within the total interchangeable lens system.

What are the essential ingredients of the Fujifilm X-series?

TT: Product design is a key point of differentiation. We do this by ourselves. So sensor design, although we don’t make the sensors by ourselves. We design our processors, but of course we do not manufacturer them so we require other companies. But [whether we manufacturer a component or not] we stick to designs that we’ve come up with [in house]. So [the sensor in the X-Pro2] is a good example. This is a 24MP sensor that can produce something like 30-36MP equivalent resolution. Design is our strength I think. And lenses. We have very strong lens design capabilities. Lenses, we have our own technologies, we make lenses by ourselves.

I was pleased to see that apparently, video quality in the X-Pro2 has been improved. Is this a consequence simply of the higher resolution sensor and a difference in sampling, or has the processing been improved?

TT: It’s due to processing.

TI: It’s also due to the sensor readout speed. Because of the copper circuitry the sensor reads out very quickly and the camera’s sensor is powerful enough to process all of this information.

Previous generations of X-Trans had a lot of moiré – what was the cause of that?

TT: It was because of the X-Trans filter pattern. They bayer-pattern is very simple, but we chose X-Trans, which is complicated. And I won’t say that video quality was the number two priority, but the number one priority was still imaging. So we needed to focus on movie image quality, and now thanks to the faster sensor and faster processor [in the X-Pro2] even with the complicated filter pattern we’re able to improve the quality of the video a lot.

In the past you’ve primarily focused on the needs of stills photographers – are you moving into trying to appeal to video shooters too?

TI: Also we have a lot of customers who use Fujinon cine lenses and they’ve made specific requests for these lenses to be useful on our X-series cameras. They want one set of lenses for everything. So we’re listening to feedback from these customers and from our X photographers.

TT: And as you know, still imaging and video are merging anyway…

In your opinion, what is the perfect sensor resolution for all purposes?

TT: We should separate commercial photographers [in this discussion]. I think we can satisfy [most] photographers with the APS-C format, but commercial photography is different. Excluding commercial usage I think 24MP is good enough and more than this I think would require a larger sensor format than APS-C.

TI: The megapixel race means much less in [cameras like the X-series]. Output quality is everything. So at the moment we think that 24MP is maybe not the maximum resolution, but certainly the best. Considering lens resolution, it is the best resolution for APS-C. If we increased to 28 or 30MP there would be more disadvantages than advantages. Of course technology changes and I can’t predict the future, but at the moment 24MP is the best.

The only manufacturer to go above 24MP in the APS-C format is Samsung, which has recently apparently retreated from the mirrorless camera market. How do you react to that?

TT: I am not surprised. I think that their cameras are mechanically good, but something is missing. Heart, or emotion. That’s just my personal opinion.

TI: Samsung’s processing engines are so powerful, as in the NX1. But a camera is more than just a processor. It’s a lens, sensor, processor, ergonomics and operability and also [customer] service and everything.

The slimline X70 boasts a 16MP APS-C sensor and a fixed 28mm equivalent F2.8 lens.

A lot of the X70’s features are taken from the X100T. Do you anticipate the customer base being different for the X70 versus the X100T?

TT: I like both cameras very much. But for me, the X70 is the perfect camera to carry around, and if someone asked me to pick up either camera I’d pick up the X70. It’s more flexible for picture-taking. It is 28mm, and [although] F2.8 is a little dark, it is bright enough. For me, 28mm [is perfect] and it’s smaller than the X100T. Someone who already owns an X100 might buy an X70.

TI: I had a discussion with one photographer who specifically said that he was going to buy the X70 in addition to his X100T. Two cameras, both small cameras, one with a 35mm lens and one with a 28mm. More flexibility.

TT: This is just my personal opinion but 24mm would be even better, but we couldn’t make [the X70] this size if it had a 24mm lens.

Something we’re interested in at DPReview is the emergence of virtual reality imaging. Is this something Fujfilm is looking into?

TT: For the moment we want to work on the basics. Products like GoPro are popular, but the cameras are nothing special. We like to provide our customers with something special and unique so for now, that area is not an are we’re [interested in] pursuing.

What kind of company will Fujifilm’s camera division be in five years’ time?

TT: We’d like to be at least in the top three companies in the camera business by market share.

And how will you achieve that?

TT: As you know, mirrorless cameras have many advantages over DSLRs. That is a fundamental fact. So we pursue this approach, while the other two manufacturers [Canon and Nikon] stay with DSLR. But I don’t think they will stay there forever!

So you think that Canon and Nikon will be forced to move into mirrorless?

TT: They will. For sure. But the question is just how soon.

And the other company of course is Sony…

TT: Sony has a big advantage, they make their own sensors. That is a very big advantage for them, but they are weak in lenses.

TI: And they are weakened by having so many formats. APS-C, full-frame, [across both] DSLR and mirrorless. So their lens division must be under a lot of pressure!

Where are the remaining gaps in the X-series lens lineup?

TT: Customers are requesting more compact lenses. Our 35mm F2 is one example. So we may need to supplement this lens [with others of this kind].

TI: And also photographers are challenging us to make more telephoto primes. And astrophotographers want fisheyes, and also [we have requests] for tilting lenses. So although the volume [of those products] might not be as big, photographers are asking us.

Fujifilm’s new 100-400mm telezoom, pictured under assembly in Fujifilm’s factory in Sendai, northern Japan.

We talk a lot about digital imaging, but Instax is still very popular. Why is that, in your opinion?

TT: Instax is being used by the younger generation. They have never seen prints! So a print popping out the side of a camera is a [novelty] for them. And physical pictures. Exchanging pictures has become a new mode of communication.

Do you think film in general will have a resurgence?

TT: No, I don’t think so. The infrastructure [is no longer in place]. We have to continue to supply film and maintain our labs for another 10-20 years, maybe but I don’t think we can change the [downward] trend.

You mentioned in your presentation that demand for film peaked in 2000. Can you give me a current idea of how that compares to demand today?

TT: We sell less than 1% of that amount now. Across all formats. But we have to supply film to photo enthusiasts. They demand it of us, so we do.


Editor’s note: Barnaby Britton

I’ve spoken to Mr. Iida many times over the past few years, both in interviews and privately. As always, he was candid and thoughtful when I spoke to him in Tokyo most recently. I have not met Mr. Takahashi before, but he impressed me with his candor, humor and obvious enthusiasm for photography. A keen amateur photographer before taking on his current role, Mr. Takahashi is very obviously someone with a clear idea of what makes Fujifilm unique, and a vision for how the company will develop in the future.

It was clear during our conversation that both Mr. Iida and Mr. Takahashi are proud of and pleased with the X-Pro2, and for good reason. As the successor to the original X-series interchangeable lens model it is perhaps the purest expression yet of the original concept behind the system. Fujifilm has yet to convince us that it can truly cater to the modern sports or wildlife photographer (the X-T1 is certainly no slouch but its autofocus system cannot compete with the likes of Nikon’s 3D tracking and as Fujifilm admits, the X-series lacks much in the way of serious long glass) but the X-Pro2 is an easier camera to get right and its appeal is obvious. It’s not too big, it’s not too small, its viewfinder is excellent and let’s be honest – it looks great. In short, it has precisely the same appeal as the original X-Pro1 and X100 but improves upon those models with significantly more resolution, better ergonomics (I love the AF joystick) and – after the passage of four years – a much more mature lens lineup.

And of course, better video. Although we haven’t yet tested the X-Pro2’s video mode in any depth, it certainly seems that the worst of the issues that afflicted previous X-Trans models are gone. Fujifilm’s focus is still primarily on stills shooters but we’re optimistic that the X-Pro2 is at least usable for video, if not entirely optimized for it. I get the feeling that the poor quality video of previous models in the X-series was something of an embarrassment for Fujifilm and it’s good to see the company making an effort to improve this feature. Part of the reason for this improvement is processing, and part of it might also be the increased resolution of the new sensor and a change in how the data is sampled to create a video signal. Regardless, both the new sensor and upgraded processor are good news for stills photographers, too. With significantly more resolution than the previous generation this new 24MP sensor is a big step up for the X-series and our first impressions of image quality are very positive.

I agree with Mr. Iida when he says that for now, pixel counts much beyond 24MP are of limited usefulness on APS-C format sensors, and I very much doubt that Fujifilm will ever create a full-frame camera built around the 35mm film format. However, I would not rule out a move into medium format. Fujifilm has a long history of creating cameras and lenses built around medium format film (and, it is rumored, also around medium format sensors) and with the X-series reaching maturity, I would not be at all surprised if Fujifilm unveiled a new medium format digital system at some point. And don’t forget: 2016 is a Photokina year…

Speculation aside, it is interesting to note that it was me, not Mr. Iida nor Mr. Takahashi that brought up Sony. Mr. Takahashi told me that he wanted Fujifilm to be in the top three camera manufacturers, but it was obvious that he was imagining Canon and Nikon to be the other two brands in that trio. Perhaps he was thinking in terms of competition in the APS-C space (representatives from more than one manufacturer have suggested to me privately that they doubt whether Sony is serious about sub full-frame formats in the long term) or maybe – to Mr. Iida’s point – he thinks that Sony will flounder as a consequence of supporting too many systems.

My personal opinion is that Sony will be fine, and will continue to concentrate on the full-frame space alongside Canon and Nikon, but that Fujifilm will side-step them all by focusing on APS-C and (in the longer term) medium format platforms. What do you think? Let us know in the comments.

Articles: Digital Photography Review (dpreview.com)

 
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PIX 2015: Interview with Colby Brown

29 Dec

Landscape, travel, and humanitarian photographer Colby Brown has traveled the world to create iconic images. In this interview from PIX 2015, Brown talks about becoming a professional photographer, the state of the photo industry, and also tells us about The Giving Lens, his humanitarian project focused on blending photo education with support for sustainable development initiatives in developing countries.

Articles: Digital Photography Review (dpreview.com)

 
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PIX 2015: An interview with Joe McNally

23 Dec

Joe McNally took a photography course as a requirement for his journalism program at Syracuse University. Though his intent at the time was to become a writer, when he picked up a camera he knew immediately things were about to change for him. Find out more about more about how his career and the industry have evolved, and how being at the right place at the right time (with Peter Jennings) kickstarted his work as a freelancer.

Articles: Digital Photography Review (dpreview.com)

 
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PPE 2015: Interview with portrait photographer Victoria Will

28 Nov

Trained as a photojournalist, Victoria Will found herself gravitating toward portraiture as she honed her skills at the New York Post. She’s now known for her celebrity portraits, including a series of tintype portraits created at the Sundance Film Festival. We sat down with her at PPE 2015 to learn more about what led her to where she is now and how she connects with her subjects. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Talking photography: PhotoPlus Expo 2015 interview with John Keatley

13 Nov

Each fall, PhotoPlus Expo brings together some of the top working photographers and industry experts under one roof. We took the opportunity to sit down with some of these pros and have a conversation about what they do, what inspires them and gather some insights on their specialties. Kicking off the series, we talked to fellow Seattle-ite John Keatley about his work in portraiture. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Top 6 Interview Tips For Making It In The Photography Industry

08 Sep

Photography Industry Leaders Share Their 6 Top Interview Tips For Getting Ahead

Top 6 Interview Tips To Advance In The Photography Industry

Hey there FashionPhotographyBlog.com readers. Our friends from the Dots are back once again to share great tips from photography industry leaders who attended their portfolio masterclass in London, UK. The Dots is a community of creative professionals, designed to connect creatives with collaborators, companies and commercial opportunities. They believe in collectively building a stronger, more profitable and diverse creative sector, similar to us here at FPBlog. We are super excited to have them here with us again on our website.

 

Just in case you may not be aware, The Dots hosted a Photography Portfolio Masterclass at Spring Studios to give talented emerging photographers the chance to have their work reviewed by some of the UK’s most prominent picture editors and photographic agents. It was also an opportunity for these budding photographers to ask questions and engage in dialogue with these photography representatives, who would be otherwise out of reach. 

 

With such a wealth of collective experience in the room, they all must have heard all sorts of answers photographers give in interviews when they come to meet them. This is why the team at The Dots took each of them aside to ask them for their best interview tips they could give to photographers to get ahead in the hugely competitive photography industry. Here’s what the photography industry representatives revealed:

 

6 Interviews Tips For Photographers Who Want To Move Up In The Industry

 

  1. Research

 

It may seem obvious to some, but our industry leaders’ main interview tip was to make sure you do your research.

 

Jamie Klingler (Publishing Manager, Shortlist/Stylist Magazine) made it very clear that “if you walk in and you don’t know what my job is, you don’t know where I’ve worked before, you haven’t seen any of the shoots I’ve produced before – you’re not gonna have an ‘in’ with me, you’re not gonna be showing me your professionalism.”

 

David Birkitt (Owner & Managing Director, DMB Represents) noted that you should “have a really good reason as to why you’re coming to see me, be aware of what I do. Be aware of something you can add to what I’ve got, not replicate what I’ve got. Have a goal, have a reason for why you want to come, and have at least one thing that you wanna learn.”

 

Our golden rule for interviews: Do your homework!

 

  1. Have a point of view

 

(Robin Derrick, Executive Creative Director, Spring Studios) illuminates why perfectly – “when people ask me how to become a fashion photographer – which is mostly what I commission. What they should remember is the word ‘Fashion’ is as big as the word ‘Photographer’ in that phrase, and it’s very important for a fashion photographer to have a point of view on fashion […] most people can take a picture; I think really learning about fashion and having a point of view on that is normally what improves the work.”

 

Holly Hay (Photographic Editor, AnOther Magazine & Another Man) reinforced this notion, stating that she also looks for “someone who has something to say, someone who has an opinion on the world and on fashion and on style.”

 

  1. Make sure your style fits.

 

If your work is more ‘classic’ than ‘edgy’ then there’s no point in applying for a job at places such as Dazed or Vice as that’s not the kind of work they’re looking for, it’s “a waste of time for everybody, a waste of time for the photographer and for ourselves” Dalia Nassimi (Deputy Picture Editor, WIRED).

 

Your time is precious; make sure you’re not wasting it!

 

  1. Be passionate.

 

Jamie Klingler needs to see passion from a photographer in an interview – “it’s not an easy job, we’re not in this because we want to work 9-5, we’re in this because we want more. So you have to show me that you want to give more and you want to collaborate more.”

 

Dalia Nassimi points out that, “in magazines – you’re not in it for money you’re in it for the experience, for the exposure. You’re going to get access to a really interesting person or access to a really interesting company. That’s what we’re giving you – go run with it, because in ad world you don’t get that.”

 

So, in your interview, be passionate about the project and let them know how much you want the opportunity to work with them.

 

  1. Be on time

 

Again it may seem obvious, but punctuality is crucial in an interview. It’s the very first impression you give to the interviewer and you don’t want it to be a bad one, as Jamie Klingler stresses, “if I think you’re late for an interview you’re gonna be late for my shoot and I just don’t deal with lateness […] I’ve never hired anyone that was late for an interview.”

 

And Finally…

 

  1. Be persistent

 

After so many emails sent with no response, it can feel like you may never get your big break.

 

But Holly Hay’s advice for breaking into the industry is to “have persistence – don’t feel like you’re chasing people. Everyone is so busy they won’t feel hounded […] it’s all about timing – hitting someone’s inbox at the right time. So persistence and be brave, and stay true to why you originally started taking pictures.”

 

What did you think about these photographer’s interview tips? Hopefully, next time you are sitting at the desk of a photography magazine editor or creative director to pitch an idea or show them your portfolio, you will now be better prepared. If you have any interview tips for getting ahead in the industry that you want to share, that hasn’t been mentioned in this post, or you want to leave a comment about the ones listed above please feel free to write them in the comment section below. 

 

 

To find out  more about The Dots’ next Photography Portfolio Masterclasses here: https://the-dots.co.uk/about/portfolio-masterclasses

 

You can also check out The Dots’ Vimeo channel for video interviews, tips & highlights from the Photography Portfolio Masterclass here:  https://vimeo.com/album/3444505

 

 

 

IMAGE SOURCE: 

Feature image & images 1: courtesy of Jack Woodhouse


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Tree of 40 Fruit: Fresh Interview with Nature’s Master Grafter

05 Aug

[ By WebUrbanist in Art & Sculpture & Craft. ]

tree fruit varieties

Seven years into his experiments, the living artworks of Sam Van Aken are bearing far more than just fruit, each new variant of the Tree of 40 Fruit building on experiences learned from the last. And while simply grafting forty fruits of different kinds to a single tree is impressive, his work continues to branch out. The trees have to grow for three years before he can start to reshape them, and even then only so many grafts can be added each year.

tree diagram

Van Aken’s Frankensteinian creations are an endeavor forever in progress. With increasingly refined sets of controls and directions, he has been able to go beyond simply grafting dozens of types on a single tree. Carefully diagrammed, his planned plants can be designed to bloom and bear fruit year-round and in choreographed sequences, almost like a slow-motion fireworks display or performance piece.

tree 40 fruit bloom

His individual trees are displayed around the country, reflecting the climate as well as local varieties of the different regions in which they can be found. Each provides seasonal moments of surprise to passers by, producing almonds during one month then perhaps peaches or plums (or both) in the next.

tree fruit diagram book

From National Geographic: “Sam Van Aken, an artist and professor at Syracuse University, uses ‘chip grafting’ to create trees that each bear 40 different varieties of stone fruits, or fruits with pits. The grafting process involves slicing a bit of a branch with a bud from a tree of one of the varieties and inserting it into a slit in a branch on the ‘working tree,’ then wrapping the wound with tape until it heals and the bud starts to grow into a new branch. Over several years he adds slices of branches from other varieties to the working tree.”

tree grafting process

“In the spring the ‘Tree of 40 Fruit’ has blossoms in many hues of pink and purple, and in the summer it begins to bear the fruits in sequence—Van Aken says it’s both a work of art and a time line of the varieties’ blossoming and fruiting. He’s created more than a dozen of the trees that have been planted at sites such as museums around the U.S., which he sees as a way to spread diversity on a small scale.”

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[ By WebUrbanist in Art & Sculpture & Craft. ]

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Interview: Hasselblad to re-visit core values and aim for a wider market, says CEO Perry Oosting

25 Jun

At Photokina 2012, it felt as though Hasselblad was having a very public identity crisis. The company’s foray into new product categories, via a relationship with Sony and an Italian design house, was not universally well received. We spoke with Hasselblad’s new CEO, Perry Oosting, who assures us that the company will concentrate on re-connecting with the core values of the brand. Read more

Articles: Digital Photography Review (dpreview.com)

 
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