Various rumor sites are today reporting Hasselblad is poised to release a $ 10,000 rebadge of the Sony A7 that was just announced yesterday. Some even report it as if it’s a real product. Even just a cursory glance at the image suggests it’s a quick Photoshop job to add a wood grip and lighten the tint of the body. The serial number on the lens also suspiciously matches the product shots Sony released yesterday as well. What do you think?
News: Digital Photography Review (dpreview.com)


Hasselblad HD5 Comment Win.
On Strobist, I try not to merely echo content seen elsewhere. I just don't think rote aggregation adds much to the conversation. But I am making an exception on this Hassy HD5 BTS vid, which you may have seen recently on other sites.
That's because the video itself (which, to be fair, is quite cool) is not the subject of the post. Nope, this post is about a comment on this video from long-time Strobist reader Duncan Bell. Here's my setup to the video, as I shared it on my G+ stream:
__________
Such a simple—and expensive—concept.
1. Shoot a palace interior. ($ $ $ )
2. Print it on big-ass vinyl. ($ $ $ )
3. Suspend big-ass vinyl print in a rented olympic-sized pool. ($ $ )
4. Light the living crap out of the pool. ($ $ $ $ )
5. Shoot a model in front of it with Hassy HD5 MF digital camera. ($ $ $ $ $ $ $ $ $ $ )
6. But make sure that camera is in a waterproof housing that itself probably cost more than my car. ($ $ $ $ )
Enjoy.
To which Duncan added the following, most apropos Strobist comment, elevating the video/comment combo into something I simply had to post…
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Strobist
Posted in Photography