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Viral KFC ad campaign turns fried chicken into flames with Photoshop

20 Apr

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New York City-based advertising agency Ogilvy and Mather’s latest ad campaign for KFC Hong Kong is on fire… so to speak. Tasked with advertising the release of KFC’s Hot & Spicy chicken, the agency created a clever collection of images that morphs the flaky breading and orange tint of crispy chicken into smoke and flames.

The clever Photoshop jobs include compositions of the spicy chicken with space shuttles, power rangers (we think?) and a rocket-toting drag racing car, but the concept has taken on a life of its own as all good memes do. A few Twitter users around the world have started Photoshopping their own versions of fried-chicken-as-fire.

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— ??? ??????? (@bokoyai) February 2, 2015

The series of advertisements picked up attention from the Post-Production Ads Reference Awards for the clever campaign—a well -eserved accolade. Below are a list of contributors to the campaign, as seen on the Ogilvy and Mather agency’s Behance collection.

Agency: Ogilvy & Mather Hong Kong

Client: KFC Hong Kong

Chief Creative Officer: Reed Collins

Creative Director / Business Partner: John Koay

Creative Director: Matt Nisbet

Associate Creative Director: Kai Fung Chan

Art Director: John Koay

Account Manager: Stella Fung

Project Manager: Jennifer To

Photographer: Illusion, Bangkok

Illustrator: Illusion, Bangkok

Retoucher: Illusion, Bangkok

Articles: Digital Photography Review (dpreview.com)

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Behind the Shot: Flames of the North

11 Aug

Nature photographer Erez Marom had cold feet – literally – when he created this image. Standing (with thermal boots on) in the freezing waters of a glacier lagoon in Iceland, he saw an opportunity to capture a unique ice formation in the foreground, distant snow-capped mountains and the Aurora Borealis above it all. In this article he explains how he used focus stacking to get the look he wanted for his final image, ‘Flames of the North’. Learn more

Articles: Digital Photography Review (dpreview.com)

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Beats on Fire: Music Visualized with Movement of Flames

22 Apr

[ By Steph in Gadgets & Geekery & Technology. ]

Pyro Music Visualizer 3

We’ve seen what audio frequencies look like in mesmerizing resonance experiments using sand – so how does the same concept translate to a more volatile medium? The science video blog Veritasium carried out an experiment that uses flammable gas to create the pyromaniac music lover’s dream: an audio visualization in the form of fire.

Pyro Music Visualizer 1

It all comes down to the vibrations produced by sound. Veritasium teamed up with physics and chemistry demonstrators to create a ‘Pyro Board’ based on the Rubens’ Tube, also known as a standing wave flame tube. Invented by a German physicist, the Rubens’ Tube shows the relationship between sound waves and sound pressure.

Pyro Music Visualizer 2

Sealed at both ends and perforated along the top, the pipe is attached to a speaker or frequency generator at one side and a supply of flammable gas at the other. Variations in sound cause vibrations in the air to affect the flow rate of the gas, causing the flames to change in height.

Pyro Music Visualizer 5

The team translated this idea to two dimensions with what’s essentially a plane of bunson burners, with 2,500 holes. The louder the music is played, the higher the flames become.