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New York City-based advertising agency Ogilvy and Mather’s latest ad campaign for KFC Hong Kong is on fire… so to speak. Tasked with advertising the release of KFC’s Hot & Spicy chicken, the agency created a clever collection of images that morphs the flaky breading and orange tint of crispy chicken into smoke and flames.
The clever Photoshop jobs include compositions of the spicy chicken with space shuttles, power rangers (we think?) and a rocket-toting drag racing car, but the concept has taken on a life of its own as all good memes do. A few Twitter users around the world have started Photoshopping their own versions of fried-chicken-as-fire.
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???????????????? pic.twitter.com/5AiJoqHF1M— ??? ??????? (@bokoyai) February 2, 2015
The series of advertisements picked up attention from the Post-Production Ads Reference Awards for the clever campaign—a well -eserved accolade. Below are a list of contributors to the campaign, as seen on the Ogilvy and Mather agency’s Behance collection.
Agency: Ogilvy & Mather Hong Kong
Client: KFC Hong Kong
Chief Creative Officer: Reed Collins
Creative Director / Business Partner: John Koay
Creative Director: Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok
