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Posts Tagged ‘executive’

Mirrorless Users Will Switch Back to DSLRs, Ricoh Executive Claims

24 May

The post Mirrorless Users Will Switch Back to DSLRs, Ricoh Executive Claims appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

pentax camera DSLR

The Pentax K-1 Mark II 36MP Weather Resistant DSLR.

Imaging Resource recently released an interview with a group of executives from Ricoh, the company that produces Pentax cameras.

When discussion turned to mirrorless cameras versus DSLRs – and decreasing DSLR sales – things got especially interesting.

Said Hiroki Sugahara, General Manager of the Marketing Communication Department:

Currently, mirrorless is a newcomer, so of course many users are very interested in the new systems, they want to use [them]. But after one or two years, some users who changed their system from DSLR to mirrorless [will] come back to the DSLR again.

When questioned by the interviewer, Sugahara further explained:

The mirrorless camera is very convenient to shoot, because users can [preview the final] image before shooting. But I believe the DSLR has its own appealing point, because users can create their own image from the optical viewfinder. People can see the beautiful image through the optical viewfinder, and then think how they can create their pictures–for example, exposure level setting or white balance or ISO [sensitivity]–and then imagine how they can get [the result they’re seeking].

Sugahara concluded:

So the DSLR market is currently decreasing a little bit, but one year or two years or three years later, it will [begin] getting higher.

Could Sugahara be right? Might DSLRs soon be making a comeback?

Personally, I don’t think so. While some people do follow the latest trends, mirrorless cameras have the specs to back up their popularity: they’re lightweight, they’re compact, and they produce top-notch images. And mirrorless systems will just keep getting more and more appealing, as electronic viewfinders improve and mirrorless lens-lineups expand.

 

Of course, there are reasons to stick with a DSLR. For one, DSLRs tend to be more rugged than mirrorless cameras. And electronic viewfinders can have lag issues. But mirrorless technology is improving, and how many photographers will switch back to DSLRs for a more rugged body?

Not to mention the questionable reasoning employed by Sugahara. Sure, the occasional photographer may not be happy with an electronic viewfinder. But will photographers really prefer the greater challenge provided by a DSLR optical viewfinder, as Sugahara seems to be implying? In my experience, capturing stunning photos is hard enough. Photographers won’t want to make it harder on themselves.

What do you think? Will DSLRs rebound? Or is mirrorless the system of the future?

Share your thoughts in the comments!

The post Mirrorless Users Will Switch Back to DSLRs, Ricoh Executive Claims appeared first on Digital Photography School. It was authored by Jaymes Dempsey.


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Sony executive predicts Nikon and Canon will go full-frame mirrorless within a year

13 Mar
Kenji Tanaka, Sony Senior General Manager of the Digital Imaging Business Group | Photo by Carey Rose

Earlier this month at CP+, we sat down with several camera company executives for in-depth interviews about the photo industry, trying to tease out what the future holds for the cameras and lenses of tomorrow. One of the people we spoke with was Sony’s Senior General Manager of the Digital Imaging Business Group, Kenji Tanaka, and he had an interesting prediction. He told us to look for Nikon and Canon full-frame mirrorless “by next year’s CP+.”

We’re still working on finalizing the full interview for you, but we wanted to share this tidbit right away:

One of the reasons that companies like Sigma and Tamron are creating native Sony FE lenses is that they’re looking forward to a future where full-frame mirrorless is the norm. How long will that be?

This is just my personal opinion, but I think that maybe by next year’s CP+ you’ll see full-frame mirrorless cameras from Canon and Nikon. I think [by then] they will be participating in this market.

Just look at our technologies, like eye focus. All of that data comes from the imaging sensor. In DSLRs, the data comes from separate sensors. The main imaging sensor is blanked out, 90% of the time by the mirror. The sensor is turned off. But the imaging sensor is very important. So if cameras are going to develop, and be more able to capture the moment, manufacturers have to develop mirrorless technologies. So within one year, I think.

Rumors of Nikon and Canon full-frame mirrorless cameras have been swirling for years, but no official confirmation has ever come down the pike. The best we’ve managed to get so far is this somewhat vague statement from Nikon, and confirmation that Canon is now willing to cannibalize its DSLR sales to invest in mirrorless cameras.

Obviously Kenji Tanaka does not speak for Canon or Nikon—he even made sure to mention this was his “personal opinion”—but he has a much better high-level understanding of the camera industry’s ins and outs that most of us. In other words: we take his ‘personal opinions’ quite seriously.

The latest whispers on the rumor mill claim there’s a Canon full-frame mirrorless prototype in the wild, and up until CP+ came and went, many were hoping to see a full-frame mirrorless from Nikon at the show. As we move further into 2018 and look ahead to Photokina, Photo Plus Expo, and next year’s CP+ show, maybe all of those rumors will finally start paying off.

Articles: Digital Photography Review (dpreview.com)

 
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Olympus executive dismissed amidst loss revelations

15 Nov

Olympus has dismissed its executive vice president after admitting concealing losses on investments. In the most serious revelation since the departure of former chief executive Michael Woodford, the company said that funds from previous acquisitions had been used to hide losses on securities investments since the 1990s. The news saw Olympus shares fall in value by up to 30% during Tuesday’s trading.
News: Digital Photography Review (dpreview.com)

 
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Olympus executive dismissed amidst loss revelations

13 Nov

Olympus has dismissed its executive vice president after admitting concealing losses on investments. In the most serious revelation since the departure of former chief executive Michael Woodford, the company said that funds from previous acquisitions had been used to hide losses on securities investments since the 1990s. The news saw Olympus shares fall in value by up to 30% during Tuesday’s trading.
News: Digital Photography Review (dpreview.com)

 
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