360Photography

Douglas MacMillan has an article out in the Wall Street Journal today about the controversy surrounding Flickr selling prints of Creative Commons photos and not paying contributors for these images. It should be stressed that Flickr is only doing this on Creative Commons licensed photos where free commercial use is permitted by the license. If you license your photos Creative Commons Non-Commercial, this does not include you.

In the article he quotes Flickr founder Stewart Butterfield: “Yahoo’s plan to sell the images appears “a little shortsighted,” said Flickr co-founder Stewart Butterfield, who left the company in 2008. “It’s hard to imagine the revenue from selling the prints will cover the cost of lost goodwill.”

In addition to the Creative Commons photos that Flickr is selling and not paying photographers for use (legally), they are also handpicking other photos for this sales effort and here they are offering photographers 51% of the revenue on sales of these images who have agreed to participate.

My two cents:

I think it’s important that each photographer fully understand how the license that they are using with their photos online works. It is first and foremost the photographer’s responsibility to understand licensing. Creative Commons is a wonderful and liberal way to share your photos. It’s not for everyone though. You choose how your photos are licensed on Flickr though. By default Flickr licenses images “all rights reserved,” the most restrictive license available. So only photographers who have gone in and changed their license to a more liberal license would be affected by this.

I license my images Creative Commons Non-Commercial. This is one of several variations of the Creative Commons license. This means that people can use my images for personal use or non-profit organizations can use them, but folks like Yahoo/Flickr and others can’t sell them commercially without my permission.

If you are going to license your photos Creative Commons with no restriction, then you ought to be prepared for this type of use. If it’s not Flickr selling them, anyone else can, legally. If you are uncomfortable with this idea, then you should not use Creative Commons without any sort of restriction. If you like the idea of Creative Commons but are uncomfortable with commercial use without being compensated, then consider changing your license to Creative Commons Non-Commercial like I license mine.

I think a lot of people though don’t consider the full implications of the license that they choose and like Stewart I wonder if the revenue is worth potential lost goodwill in this case. Some people will inevitably be put off when they see that the community (and Flickr is as much a community as a company) that is hosting their photos for them is now selling them without sharing the profit or asking for permission. Reminding people to read the fine print of their photo license that they chose without really considering it thoughtfully might not be the best answer to that complaint. People on Flickr LOVE to complain about anything and everything.

I think Flickr does have to figure out how to pay for a free terabyte of storage for every user and maybe this is one way to do that.

I haven’t been asked to participate in the online print marketplace, but if I was and was offered a 51% payout, I’d probably say yes. Anything 50% or better feels pretty fair to me. I create the image, but Flickr is driving the traffic to it for sale and handling fulfillment, etc. If I were to have a physical gallery sell my works, I’d probably be looking for a similar cut.

The idea of selling Creative Commons images and getting to keep all of the money is interesting to Yahoo I’m sure, but maybe Flickr would be better off instead focusing on more of a total revenue share model for the entire effort and treating CC images like they treat CCNC and all rights reserved images. I bet people who license their work CC would be pleased if their images too were handpicked for inclusion and they got paid for use. Even if it were a small amount, it would be a positive affirmation to them about their photography and that would feel good.

Thomas Hawk Digital Connection