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Posts Tagged ‘Apple’s’

Officials say Apple’s claim of ‘studio quality’ portraits on iPhone X, Xs isn’t misleading

05 Dec

Two challenges to Apple’s claim that its iPhone X can shoot studio quality portraits have been turned down by the UK’s Advertising Standards Authority (ASA). The complainants took issue with Apple’s advertising line that the phone could deliver ‘Studio-quality portraits […] Without the studio’ and believed consumers would misled, but after an investigation the ASA found that the statement was fair.

The basis of the findings is that there isn’t clear definition of what ‘studio quality’ means, and that there is a wide variety of talent in the studio photography industry that meant that the term didn’t necessarily indicate that a ‘studio quality’ portrait was a good one. Rather, the ASA agreed with Apple that the Portrait Lighting effects, the depth-of-field mimicking software and the inclusion of a standard, instead of a wide, focal length meant that the characteristics of a ‘studio’ portrait could be achieved. The investigation also found that the effects shown in the Apple adverts could indeed be produced with the phone at the time of shooting or post capture.

The ruling might seem a smack in the face to the portrait business and to undermine respect for the profession, but photographers are perhaps becoming victims of our own well-worn stock phrases such as ‘the best camera is the one you have with you’. While there is no clear measure of what ‘studio quality’ means, skill and vison are required to create a good portrait and as we all know ‘it’s the archer not the arrow’ – though Apple forgot to mention that bit.

The fact is that smart phones are genuinely becoming better and better at taking pictures, and their developers are devising features and functions well ahead of those traditional camera makers offer. These features often exist to compensate for the physical limitations of the tiny camera units, but they also put incredible flexibility into the hands of the user. At every turn in history the advances of smaller formats have been opposed by ‘proper’ photographers, but that has done nothing to prevent the inevitable progress of the convenience and popularisation of photography. You would be mad to buy an iPhone X to start your portrait business however, as a decent interchangeable lens camera can be had for less than the same price – with change to use a pay phone.

For more information on the complaint, the investigation and the ruling see the Advertising Standards Authority website.

Articles: Digital Photography Review (dpreview.com)

 
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Lawsuit claims Apple’s dual-camera setup in recent iPhones infringes on 2003 patent

12 Oct

A lawsuit filed with the U.S. District Court for the Northern District of California on Tuesday claims the cameras in Apple’s iPhone 7 Plus and newer dual-camera models infringe on a patent that was granted in 2003 and is based on an invention from 1999.

Plaintiffs Yanbin Yu and Zhongxuan Zhang allege Apple’s dual-cameras are in infringement of U.S. Patent No. 6,611,289 for “Digital cameras using multiple sensors with multiple lenses”.

The patent describes methods for capturing multiple images using multiple lens and sensor arrays. The patent focuses on a four-camera setup that captures images on monochrome sensors and merges them into a single color image. According to the lawsuit Apple was aware of the existing patent as early as 2011.

The complaint also alleges that Apple’s own multi-sensor camera patent No. 8,115,825, “Electronic device with two image sensors.” which was filed for in 2008 and granted in 2012, claimed “many of the same features” as the patent from Yu and Zhang.

The plaintiffs note that Apple made significant investments into its dual-camera technology, acquiring 3D sensor specialist PrimeSense in 2013 and camera technology company LinX Imaging in 2015 but did not seek to license Yu and Zhang’s patent, launching several iPhone models knowing they were infringing on somebody else’s patent.

This is not the first time Apple has camera-related legal problems. Earlier this year Israel-based company CorePhotonics also files a lawsuit against the US company. We’ll continue to keep an eye on both cases.

Articles: Digital Photography Review (dpreview.com)

 
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Apple’s 2018 iPad 9.7″ is the first entry-level model with Pencil support

29 Mar

During its event on March 27, Apple introduced its new sixth-generation iPad, a 9.7″ model with a starting price of $ 329. The new iPad is the first non-Pro model to support Apple Pencil, the maker’s own stylus. Despite its low price, the new iPad features a Retina display A10 Fusion chip, and support for augmented reality experiences.

This is the first entry-level iPad to support the $ 99 Apple Pencil, a stylus that makes it possible to write, draw and edit images. Key to its high usability is palm rejection technology, which prevents the iPad from registering touches from the user’s hand while they’re using Pencil. The stylus offers low latency with both pressure and tilt support.

Pencil aside, the 6th-gen iPad 9.7 is powered by an A10 Fusion chip with desktop-class 64-bit architecture, offering 50% faster graphics and 40% fast CPU performance over the previous model. Apple explains that the new hardware is capable of handling “graphics-intensive apps,” including photo editors.

The iPad runs iOS 11, the latest version of iOS that brings major updates to Apple’s mobile operating system. As with the iPad Pro devices, the new iPad features iOS 11’s Dock, which is similar to the dock found on macOS. Other 6th-gen iPad 9.7 features include an aluminum unibody construction, support for Apple SIM, advanced sensors array for motion tracking and AR apps and both front- and rear-facing cameras.

Apple is offering its new iPad in Silver, Space Grey and Gold color options with 32GB (starting at $ 329) and 128GB (starting at $ 429) of storage. Apple Pencil is sold separately. Apple provides a comparison chart helping potential buyers contrast the new iPad’s features with existing iPad models.

Articles: Digital Photography Review (dpreview.com)

 
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Apple’s new iMac Pro arrives December 14th, and first impressions are good

14 Dec

Listen up power-hungry Apple fanboys! Yesterday, Apple finally announced a release date for its beast of a desktop all-in-one, revealing that the new iMac Pro will be available to purchase starting on December 14th.

The model’s arrival will mark the first instance of a new pro-tier Apple desktop release in years, and it’ll come in four variants sporting 8-, 10-, 14-, and 18-core configurations. Once available, these iMac Pro models will be the most powerful desktop options ever offered by Apple, ones targeted specifically at creative professionals working with massive image and video files.

Many details on the new iMac Pro are still absent; however, certain information has been revealed ahead of time. Buyers will be able to choose up to 4TB of storage, up to 128GB of ECC DDR4 2666MHz RAM, and a 16GB Vega 64 GPU, according to 9to5Mac. The 8- and 10-core iMac Pro variants will be available first, on December 14th, while the other two won’t be available until next year.

But don’t expect any of this to come cheap. The base model of the bunch, the 8-core iMac Pro variant, will have a starting price of $ 5,000 USD, and no other prices have been revealed at this time, although additional information should be available starting on Thursday. Apple states on its iMac Pro website that the new model retains the same slim size as the previous version.

Apple has allowed a couple of journalists to have early access to the new iMac Pro, including Marques Brownlee, who shared his Week #1 impressions of the desktop—and many shots of it—in the video below:

And if you want a photographer’s first impressions, Vincent Laforet got his hand on a 10 Core 3GHZ Intel Xeon W, 2TB SSD, 128 GB RAM, Vega 64 Radeon version that did NOT disappoint him.

To learn more, check out the video above, read Vincent’s review, or head over to Apple’s iMac Pro website.

Articles: Digital Photography Review (dpreview.com)

 
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Video: 4K cinematic footage captured with Apple’s new iPhone 8 Plus

28 Sep

Filmmaker Matteo Bertoli—who you may remember from his very popular iPhone 7 Plus cinematic video—recently got an iPhone 8 Plus to test out. And so he put on his walking shoes and spent some time shooting with the new phone all over the Los Angeles area.

The result is the 2:40 video above, all of it captured in 4K, all of it captured with the iPhone 8 Plus in either 24p, 48p or 60p, and most of it shot handheld with the exception of a few slider shots. All of the footage was captured using the Filmic Pro app (which allows Bertoli to shoot in Log, although it gave him some trouble with iOS 11), and then edited using DaVinci Resolve 14.

The results didn’t disappoint.

“I was super impressed by the colors this iPhone is able to pull out,” writes Bertoli in the video description. “Dynamic range is also very impressive and finally the second camera was improved at a point where you can actually use it for video. Bummer it doesn’t have OIS like the iPhone X.”

This video is one of the first well-rounded examples of 4K cinematic footage we’ve seen from the new phone, so if you’re curious what Apple’s latest smartphone can do with video, definitely give Bertoli’s creation a watch. Now we just have to wait for a few iPhone X models to make their way into the wild…

Articles: Digital Photography Review (dpreview.com)

 
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Apple’s auto-generated Memories videos are still kind of weird in iOS 11

23 Sep

Starting with iOS 10, Apple has been scanning iPhone users’ photo libraries and automatically creating nostalgic videos it calls Memories. They’re basically slideshows of what it deems to be meaningful photos and videos from your collection, set to music, and arranged around a theme. You’ll laugh, you’ll cry, and sometimes you’ll remember that time you took a picture of the frozen pizza baking directions.

iOS 11, released to the general public yesterday, brought some updates to Memories. They’re now portrait-format friendly, and more Memories will be automatically created around a wider range of subjects and themes. But if my first Memory video after downloading iOS 11 is any indication, Apple hasn’t gotten much smarter about what photos to include.

An interesting photo for Instagram, but not a moment I wanted to reminisce about months later. It’s hard for a computer to know the difference.

Though it does a few things well – it generally picks up on the fact that I like nice photos of my boyfriend and me – Apple’s algorithm makes some pretty weird choices. My latest Memory, titled “Best of the last 2 months,” opens on an image of a discarded Craisins box on a bed of grass. I thought it was an interesting photo for Instagram, but not a moment I wanted to reminisce about months later. It’s hard for a computer to know the difference.

The misses are all much funnier because of the slightly dramatic treatment: panning, gentle transitions and music give the impression of something that’s been carefully curated to invoke nostalgia. It’s all very serious, and works very well for a post-hike selfie with a majestic backdrop. It’s downright laughable when it’s a photo of some acne-treating serum I took a picture of to send to my sister.

Ah, how I cherished this moment.

To be completely fair, Memories videos are meant to be customized and edited by the human viewing them. The algorithm gets you to a starting point, and it’s up to you to take out the shots that don’t work. And it’s a little bit narcissistic, but it’s kind of fun to watch a slideshow of your best moments over the past few months.

With new iterations, Apple’s subject recognition and photo-picking algorithm will no doubt get smarter, and the automatic videos will get better. Hopefully it’ll learn to ignore the kind of shots that are taken for utilitarian purposes, but it’s already pretty good with some stuff – it correctly identified photos of my boyfriend and put together a slideshow of images of him from baseball games and vacations. More of that please, Apple, and less reminders of my life with acne-prone skin.

Articles: Digital Photography Review (dpreview.com)

 
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Take a look at a 380-shot mosaic of Apple’s new campus created with a 100MP Phase One camera

06 Jan

A composite of 380 100MP aerial images has been created of the site of Apple’s new campus by photo mapping and data company SkyIMD. The company usually provides the kit for other aerial photographers to use, but on this occasion wanted to show off the amount of detail that can be captured with a Phase One iXU RS1000 100MP aerial camera. The company used software to create flight paths over the 0.5 square mile construction site and spent just thirty minutes shooting 420 images with the camera attached to a Cessna 172 light aircraft.

When combined to create a single picture of the whole area, the images allow dramatic magnification so that people in the scene can be picked out – even though the plane was flying at 2000ft with a lens just longer than standard for the format.

The Phase One iXU RS1000 industrial camera uses the same CMOS sensor that is used in the IQ3 100 back for the XF 645-style DSLR body, but in this case it is used in a body with no moving parts. The firm used a Rodenstock 90mm lens with the body and once all 420 images were combined and cropped to the equivalent of 380 images, the file measured 4.76GB. SkyIMD used Photoshop’s Photomerge feature to combine the images, but to maintain manageable amounts of data the company divided the images into batches of over 70 covering specific areas of the site. Once the batches were combined those composites were also combined to create the final image, which you can see on the SkyIMD website.

SkyIMD’s Michael Estigoy has provided some detail about how the image was shot and created.

All of the images were captured using our FAA/EASA/ANAC STC certified Aerial Camera Platform. The platform mounts to the strut of a plane (Cessna) and holds the PhaseOne iXU RS1000 90mm camera in a vertical (nadir) position.

During the pre-flight process, we used a software program called Flight Planner from AeroScientific (http://www.aerosci.info/flightplanner/) to create our flight paths, and calculate the frequency of the intervalometer based on the speed, altitude and desired GSD (ground sample distance).

Using the PhaseOne iX Capture Software, we set the exposure and ISO to obtain the best image balance we could. There was some consideration given to capture as much detail as possible – balancing the exposure between not making the shadows too dark and whites/brights too blown out.

We loaded up the flight plan on our iPad – we use an application called Galileo Offline Maps (https://galileo-app.com/) – to depict the flight lines and line up our airplane. Our pilot, who has years of experience flying missions like this, lined up the plane at the speed and altitude we calculated pre-flight, and then flew the lines straight and level. I controlled the camera operation and made sure that the image quality and coverage was being captured successfully.

The parcel required us to fly 7 flight lines to capture the imagery. We flew one grid.
We are planning follow up flights and will fly a double grid pattern on those, or a cross hatch pattern, to capture more images and enable us to create better mosaics and perhaps a 3D model or flyover.

Stitching and imaging process
We typically use photogrammetry software such as those offered by Pix4D and Agisoft. However, this time I elected to try and use Adobe Photoshop to create the Mosaic. I used the Photomerge function.

We had a total of 420 images. We have a high-powered computer (8 core i7, 64GB RAM, m.2 SSD drives, etc., GeForce GTX video card), but 420 is almost impossible to process all at once. I grouped the images into six separate folders, each representing an area of parcel. Each group shared some images with the other groups in order to facilitate matching. After each group, or chunk, of images was merged, I corrected them for distortion and then merged the groups together. After merging, any major flaws were cut out and images were sourced to fill in the holes.

Photoshop used 90% of our installed RAM and approx. 700 GB of scratch disk space on two m.2 SSD drives to complete each group, including the final mosaic.

As mentioned on our site, we did not take any time to massage the resulting mosaic Photoshop produced. I may have adjusted curves, performed some slight sharpening, and that’s about it. There are obvious mis-alignments and distortions in the image. We wanted to share the image rather than spend another week making it perfect.

The final image was cropped to the final size. I had seen the plans Apple submitted to the City of Cupertino and wanted to try and represent that area of view (pages 3 & 4 of this PDF – https://s3.amazonaws.com/apple-campus2-project/Site_Plan1_Submittal7.pdf). The crop was made visually. We eliminated the use of about 40 photos, hence the approx 380 images mentioned on our site.

The image was too large for TIFF or JPG format so it was saved as a Photoshop Large Document (.PSB). In order to support the zooming feature on our web, we used a photoshop plugin from Microsoft:
http://research.microsoft.com/en-us/um/redmond/groups/ivm/HDView/HDPhotoshopPlugin.htm. This created the thousands of tiles for zooming.

I used Openseadragon for the javascript/web enablement for the zoom/interactive viewer:http://openseadragon.github.io/

Articles: Digital Photography Review (dpreview.com)

 
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Apple’s Phil Schiller explains why the new MacBook Pro doesn’t have an SD card slot

04 Nov

There’s a fair amount of controversy surrounding Apple’s newly unveiled MacBook Pro laptops, with one major criticism from photographers focusing on the removal of the SD card slot. Owners must use an SD-to-USB adapter to physically transfer files from a card to the laptop, otherwise wireless transfer is the only option. When asked about this design decision during an interview with The Independent, Apple’s Phil Schiller explained that SD card slots are ‘cumbersome.’

When asked why the new MacBook Pro laptops don’t have an SD card slot, Schiller explained:

“Because of a couple of things. One, it’s a bit of a cumbersome slot. You’ve got this thing sticking halfway out. Then there are very fine and fast USB card readers, and then you can use CompactFlash as well as SD. So we could never really resolve this – we picked SD because more consumer cameras have SD but you can only pick one. So, that was a bit of a trade-off. And then more and more cameras are starting to build wireless transfer into the camera. That’s proving very useful. So we think there’s a path forward where you can use a physical adaptor if you want, or do wireless transfer.”

During the end of the interview, Schiller admitted that the level of criticism around the new MacBook Pro ‘has been a bit of a surprise.’ He went on to say that he has ‘never seen a great new Apple product that didn’t have its share of early criticism and debate — and that’s cool. We took a bold risk, and of course with every step forward there is also some change to deal with.’

Via: Independent

Articles: Digital Photography Review (dpreview.com)

 
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Polaroid Swing is a new take on Apple’s Live Photos

14 Jul

Apple didn’t invent the concept, but ever since the company launched its Live Photos feature it has been en vogue to add a touch of motion to still images – just enough to give you a better idea of the atmosphere at the time and place of capture.

The latest new app to slightly vary this theme is Polaroid Swing. The app captures 60 frames in a quick burst and combines them into an animated image. When viewing you can trigger the 1-second animation by twisting your device or swiping across the screen. This works in both directions. Below are a couple of samples for you to try, just move the mouse across the images:

As you would imagine, final results can be shared via Facebook, Twitter and other means. The effect is pretty neat but, as we’ve seen many times before, there is danger of the novelty factor wearing off pretty quickly. That said, the owners of the legendary Polaroid name seem to firmly believe in Polaroid Swing’s success. They have not only licensed the Polaroid name but also invested in the app. Polaroid Swing is available as a free download from the App Store now; an Android version is still in the works.

Articles: Digital Photography Review (dpreview.com)

 
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Affinity Photo for iPad early build showcased at Apple’s WWDC 2016

15 Jun

At Apple’s Worldwide Developer’s Conference 2016, software maker Serif demonstrated an early build preview of its Affinity Photo for iPad software. Affinity Photo is a Photoshop alternative currently available for macOS with, as previously announced, a Windows version in the pipeline. This newly demonstrated version of Affinity Photo is designed specifically for the iPad, and brings with it the same features found on the desktop version.

Though the company hasn’t formally detailed all of the iPad version’s functionality, the video does showcase a handful of features and capabilities, including a high level of performance enabling it to handle very high resolution photos, full 32-bit HDR editing, the ability to view and edit panoramas in a 360-degree view, and focus merging.

‘We’ve still got a load of work to do on [the iPad version],’ Serif stated, ‘but we thought you might like a peek.’ An anticipated release date was not provided. The company currently offers a macOS version for $ 49.99, while Windows users can sign up for access to a pending Windows beta release.

Articles: Digital Photography Review (dpreview.com)

 
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