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Posts Tagged ‘$825’

Cosina announces $825 Voigtlander Classic 50mm F1.5 lens, will be available in September

17 Aug

Cosina has revealed the release date and specifications for its new Voigtlander Heliar Classic 50mm F1.5 lens for its VM mount.

The lens’ optical design consists of six elements in three groups. Cosina says the lens, which has a single coating, has been specifically designed to showcase ‘classical reflections that are not found in modern lenses and dares to express various aberrations.’

It features an aperture range of F1.5 through F16, uses a ten-blade aperture diaphragm and has a minimum focusing distance of 50cm (20″), despite the on-lens focus markings only going down to 70cm (27.6″) for the interlocking system when used with rangefinders. Cosina says the manual focus system uses an all-metal helicons unit that ‘produces moderate torque’ and offers ‘smooth focusing.’

Below is a small gallery of black-and-white sample images, provided by Cosina:

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The lens measures 56.5mm (2.2″) in diameter by 41.9 (1.65″) long and weighs 255g (9oz). Cosina says the Voigtlander Heliar Classic 50mm F1.5 lens will start shipping in September 2021 for ¥90,000 (~$ 825).

Articles: Digital Photography Review (dpreview.com)

 
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Shutterfly reveals plans to buy Lifetouch for $825 million

01 Feb

Shutterfly—the massive online retailer of personalized photo-based products such as calendars and photo books—has announced plans to acquire Lifetouch, a professional photography company. The acquisition, which isn’t yet finalized, will cost Shutterfly $ 825 million according to Star Tribune, who broke the news.

Speaking about the business deal to Star Tribune, Lifetouch CEO Michael Meek revealed that the company’s growth hasn’t been sufficient enough to generate the cash needed for new tech investments, among other things. Shutterfly presents the solution, with its CEO Chris North explaining that the company will bring its products and cloud-based management system to Lifetouch.

“We’re focused on growing both these businesses,” North explained. “We’re just now bringing the two teams together.”

Of course, this isn’t a one-way deal—Lifetouch has a lot to offer Shutterfly, mainly the prospective business of its 10 million-or-so customers, many of whom may turn to Shutterfly post-acquisition for their photo product needs. “Lifetouch is [an] expert at photography and we provide online tools,” says North. “Each company will operate separately to serve their customers, but each company has things the other can use.”

Assuming everything goes according to plan, the companies anticipate the acquisition to close in the second quarter of this year.

Articles: Digital Photography Review (dpreview.com)

 
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