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Archive for September, 2019

Sigma launches its ‘Classic’ Art cine lens line, announces development of PL to L mount adapter

11 Sep

Sigma has announced a new line of cinema lenses, a new collection of Art Prime PL mount lenses with Cooke Optics’ /I Technology communication protocol and the development of a Sigma-made PL mount to L mount converter.

As it previewed back in July 2019, Sigma has launched its new line of ‘Classic’ Art prime lenses for cinematography. These new lenses are identical in design to its standard Cine prime lens collection, but feature different lens coatings to help re-create the aesthetic of lenses from the 1950s and 70s. The video example below, provided by Sigma, helps to show off the more ‘classic’ look:

Despite the identical optical design to the standard Cine primes, these new lenses feature slightly slow T-stops due to the different coatings. These new lenses also feature Cooke Optics’ /i Technology, which allows the lens metadata to be directly recorded to the camera with every frame, even as it changes mid-scene.

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For better or worse, these lenses aren’t sold individually and are instead sold as a single ten-lens kit. So unless you’re a rental company or a happen to have six figures sitting around burning a hole in your pocket, these are probably out of reach for most film sets. The lenses will be available with the PL mount and ship by the end of 2019.

Speaking of Cooke Optics’ /i technology, Sigma’s existing Cine prime lens collection has been updated to include the additional metadata. The lenses will be sold separately from the previous version of Sigma’s Cine lenses, but not all hope is lost for those with the original version of the lenses. Sigma says:

‘For SIGMA customers who have already purchased a SIGMA PL mount lens, a new service to turn their lenses into /i technology compatible ones is under consideration.’

Lastly, Sigma has announced that it’s working on the MC-31, a PL mount to L mount adapter that can be used to mount PL cine lenses on Sigma’s own fp camera system and other L mount camera systems. Sigma doesn’t specify any information regarding pricing or availability for the MC-31 adapter.

State-of-the-art resolution meets the classic “look”

SIGMA CINE LENS welcomes a new series “FF Classic Prime Line” to the lineup. With cutting-edge technology, SIGMA’s new “Classic Art Prime” offers unrivaled expression for artists.

The SIGMA Corporation is pleased to announce the launch of “FF Classic Prime Line” as a new series in the SIGMA CINE LENS.

FF High Speed Prime Line has been offering the highest resolving power in its class, that is compatible with 8K shooting with large format sensors while achieving an outstanding compact design. Based on this product line, the FF Classic Prime Line incorporates more non-coated optical elements to achieve unrivaled expression.

It retains the high-resolution capability that SIGMA CINE LENS is well known for, and offers a unique combination of low contrast and artistic flare/ghost in the image. As with all other lenses from the FF High Speed Prime Line, it creates beautiful bokeh effects to improve creativity.

FF Classic Prime Line has implemented newly developed coatings on the glass elements and offers consistent T value across the lineup (14mm and 135mm at T3.2 and the rest of the lenses at T2.5). This will greatly contribute to the effective workflow in postproduction. Furthermore, it is compatible with the communication protocol of Cooke “/i Technology”, thus an ideal tool for shooting and editing with the latest technology, such as VFX. A special coating is implemented on the front and rear elements so that the lens durability is ensured as with all other cine lenses from SIGMA.

“Classic Art Prime” is a new solution from SIGMA that is required for the most advanced technology for classical expression. The “look” that FF Classic Prime Line can offer will enable cinematographers to explore new possibilities in movie creation.
From September 13th to 17th, SIGMA is going to display this new product at the IBC 2019 in Amsterdam, Netherlands.

SIGMA CINE LENS “Art Prime” Launch

A new /i Technology-compatible PL mount lens in the FF High Speed Prime Line

SIGMA Corporation (CEO: Kazuto Yamaki) is pleased to announce the launch of a new Art Prime PL mount lens that supports Cooke Optics’ /i Technology communication protocol in a latest addition to the SIGMA CINE LENS family for filmmaking in the FF High Speed Prime Line.

Optimized for large-format camera systems and 8K shooting, the FF High Speed Prime Line lenses deliver stunning image quality in a compact construction. A new addition to this prime lens lineup comes with electronic contacts that supports Cooke’s /i Technology communication protocol for Art Prime PL mount lenses.

By using an /i Technology-compatible cine lens with a cine camera that supports the same protocol, users can see and record lens metadata such as focus distance, focal length, and aperture. This helps streamline compositing in the post-production process. This is particularly suitable for the latest forms of filmmaking, such as VFX, that call for detailed shooting data.

Prototypes of this /i Technology-compatible FF High Speed Prime lens were used for shooting “Top Gun: Maverick”, scheduled to be released in 2020, showing that the new lens is already in commercial applications.

For SIGMA customers who have already purchased a SIGMA PL mount lens, a new service to turn their lenses /i Technology-compatible is under consideration.

A production version of this new product will be on display at IBC 2019, scheduled to take place in Amsterdam, the Netherlands, from September 13 to 17, 2019.

PL-L Mount Converter

Development of SIGMA MOUNT CONVERTER MC-31 announced

SIGMA Corporation (CEO: Kazuto Yamaki) is pleased to announce its development of SIGMA MOUNT CONVERTER MC-31, a converter that allows PL mount lenses to be used on L-Mount cameras.

By using SIGMA MOUNT CONVERTER MC-31, users can use PL mount cine lenses, which are widely used in the filmmaking industry, on the SIGMA fp and other L-Mount cameras.

A production version of this new product will be on display at IBC 2019, scheduled to take place in Amsterdam, the Netherlands, from September 13 to 17, 2019.

Articles: Digital Photography Review (dpreview.com)

 
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Apple debuts iPhone 11 and iPhone 11 Pro with ultra-wide camera

11 Sep

Apple has unveiled the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. All three devices offer a standard 12MP camera plus, for the first time on an iPhone, an ultra-wide 13mm camera module. In addition to those two cameras, the Pro models also provide a 12MP telephoto camera. The iPhone 11 provides a 6.1″ LCD ‘XDR’ display, with the 11 Pro and Pro Max offering OLED HDR displays measuring 5.8″ and 6.5″ respectively. All three displays support P3 wide color gamut and display of HDR video content.

All three phones offer a main 12MP ‘wide’ camera with a 26mm equivalent F1.8 6-element lens and optical image stabilization. It’s a new sensor, and Apple claims it offers ‘100% focus pixels’, which suggests a dual pixel sensor with split photodiodes.

The iPhone 11, 11 Pro and 11 Max all offer a second 12MP ‘ultra wide’ camera with a 13mm equivalent F2.4 5-element lens, which provides a dramatic wide 120 degree field of view. A new feature uses the ultra-wide camera to show you what’s beyond the frame when using the main camera, helping you decide whether to switch the wider field of view.

The 11 Pro and 11 Pro Max continue to offer the telephoto camera of previous generations. This is also a new 12MP sensor paired with a faster F2.0 lens with optical image stabilization.

All three iPhones have upgraded video capability, with the rear cameras capable of 4K 60p footage with what Apple is calling ‘extended dynamic range’ (EDR). Optical and digital stabilization work in combination for smooth footage. The front facing camera can record 4K 60p video, and can also record EDR video at 4K 30p. It’s now easier to switch from shooting photos to shooting videos: in stills mode, simply hold down the shutter to start recording a video.

Like previous models, slow motion and time-lapse modes are available. Apple claims the Pro models have all three rear cameras calibrated at the factory, so you can quickly switch between lenses when recording video and retain the same look across all cameras.

The iPhone 11, 11 Pro and 11 Pro Max will be available for pre-order this Friday and will ship September 20th. The iPhone 11 is the most affordable of the bunch starting at $ 699; the 11 Pro and Pro Max are priced at $ 999 and $ 1099, respectively. Apple says it will keep the XR in the current lineup for $ 599.

Articles: Digital Photography Review (dpreview.com)

 
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5 Top Tips for Marketing Your Photography Business Successfully

11 Sep

The post 5 Top Tips for Marketing Your Photography Business Successfully appeared first on Digital Photography School. It was authored by Darina Kopcok.

Marketing is something that often falls by the wayside for photographers. We push it aside when we’re busy, only to find the clients aren’t there when things slow down.

The best marketing efforts are those that are organic and purposeful. There is no quick fix. Promoting your work is not as simple as “build a website and they will come.” It takes consistency and effort to keep your name out there, no matter how long you’ve been in the business.

Here are my five top tips for marketing your photography business the right way.top-tips-for-marketing-your-photography-business-the-right-way

1. Curate your online portfolio

As a professional photographer, you need an attractive, well-curated website to highlight your work.

Your website will brand you as either a professional or an amateur. It will serve as the first impression of you and your work. You need to pay attention to every detail, from the template you choose, to how your images flow together to create a cohesive narrative of who you are as an artist.

Put only your best work in your online portfolio, but try to approach your images as a potential photo buyer might. It’s easy to get emotionally attached to certain photographs, but sometimes your favorites are not the ones that are going to resonate with your target market. Create galleries that organize your photos into a grouping that make sense. Pay attention to the colors, shapes, and lighting that flow well together. Create an experience for the viewer as they move through your body of work.

If you feel you can’t see the forest for the trees when it comes curating your work, hire a photo consultant who can give you an unbiased and expert opinion.

Starting an online portfolio from scratch? You might want to choose a web builder made for photographers, such as Photoshelter or Format, as they also offer various tools to help sell and distribute images.

Squarespace is popular with a lot of photographers because of their beautiful, minimalist and modern templates. Wix is also another site that has improved in leaps and bounds in the last couple of years. It is highly customizable and unlike some of the other options, offers tons of different templates to choose from.

5 Top Tips for Marketing Your Photography Business Successfully

2. Print your work

The demand for digital imagery is huge, however, print is not dead.

If you’re a commercial photographer, having a print portfolio is essential for meeting with clients. Showing up at an agency meeting with an iPad to show your work will make you look like an amateur.

In the commercial and advertising world, agencies want to see how your images hold up in print because any flaws become much more obvious. It’s important for them to see how your work translates into print before they hire you.

Creating a top-notch portfolio can be very expensive, but there are several sites like Artifact Uprising and Blurb where you can have good quality photo books printed at a reasonable price.


top-tips-for-marketing-your-photography-business-the-right-way

If you’re looking for commercial work and want to work with ad agencies, design firms, or magazines, you’ll also need to send out printed promos to your target market three or four times a year.

It’s said that it takes an average of seven contacts with someone before they buy from you, so this tactic may not pay off immediately.  However, never underestimate the silent watchers.

If you work on the retail level, such as in wedding photography or portraiture, it’s still useful to have printed work to show prospective clients. People love to see something tangible, something they can hold in their hands that will help them experience your work in a more direct way. The photographers who make a lot of money in these niches print out their photographs to show to clients in-person, which drives sales exponentially.

5 Top Tips for Marketing Your Photography Business Successfully

3. Create a quarterly email campaign

Do you have a ‘subscribe to email list’ on your website? If not, you should. Nothing converts like email. An engaged list is far more important than any form of social media. The changing algorithms and whims of companies like Instagram and Facebook can leave your business incredibly vulnerable if you depend on them.

By sending out a regular newsletter or a PDF mailer to your past clients and other relevant business contacts, you appear busy and relevant. Fresh content helps you connect to your audience.

Research whom you want to work with, and regularly make contact with them. Keep track of these contacts via a spreadsheet or CRM (customer relationship management), so you know who has received your previous mailing.

Hire a designer that can create a template for you. This will allow you to swap out pictures every time you do a new campaign with new work. Include your logo on the front and a short bio inside, along with your contact information. Alternately you can create a promo “newspaper” or magazine through a company like Blurb or Newspaper Club. 

Your email promo should look as professional as possible. The email campaigns should go out to your target clients every quarter to keep you top of mind when they’re looking for a photographer.

Even if you send out printed promotions, you should also send out email campaigns.

Printed promotions are expensive, which means you can only send them out to a select group of people – your most ideal clients. But with email, you can send out a promotion such as a PDF mailer to hundreds or prospective clients.


5 Top Tips for Marketing Your Photography Business Successfully

4. Use social media strategically

Everyone is complaining about their love/hate relationship with social media, but if you’re using it for business, it’s non-negotiable. The keys to success are your perspective and using social media the right way.

It’s best to pick one or two social media channels and concentrate on bringing up your visibility there. Start by asking yourself what you want to achieve?

Do you want to:

  • Drive traffic to your site?
  • Connect with agencies and brands?
  • Connect with potential brides or portrait clients?

Put aside time every day to post and engage with your target market by leaving thoughtful comments. 

Know that the path from a “like” to any “purchase” is a really big leap. Social media should be part of a wider strategy of creating visibility and engaging with a community. It’s great to follow other photographers and support one another, but most of them won’t be your potential clients. Avoid the big time suck of social media and focus on the people that are likely to hire you.

top-tips-for-marketing-your-photography-business-the-right-way

5. Write a WordPress blog

I’m always going on about writing a blog. I think most photographers should have a blog.

One reason is that if you have a WordPress blog connected to your site, you can get a massive boost to your SEO. Updating the blog regularly will get you a higher ranking in search results.

Writing a blog will also help you connect with your audience and build trust. Your clients will feel like they have come to know you.

If writing is not your strong suit, you don’t need to write a lot. In fact, your posts should have lots of images instead. You can share about a family or personal branding session. You can share shots and a short narrative about the latest wedding you shot or write about how you recommend clients dress for their personal branding session.

However you decide to approach it, make sure that your content adds value for the people reading it.

5 Top Tips for Marketing Your Photography Business Successfully

 

To sum up

Marketing gets a bad rap. As an artist, you may feel like a used car salesman when you’re trying to sell your services. However, think of marketing as a way of putting yourself in front of people and letting them know you’re there.

The most successful photographers are those that demonstrate that they can add value and solve a specific problem.

By taking a more curated, thoughtful approach to promoting yourself, you’ll be able to build a business that stays strong in the face of trends and stands out amongst your competitors.

Do you have any other Tips for Marketing Your Photography Business? Share with us in the comments!

 

top-tips-for-marketing-your-photography-business

The post 5 Top Tips for Marketing Your Photography Business Successfully appeared first on Digital Photography School. It was authored by Darina Kopcok.


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How to Sell a Travel Story to a Magazine and Help Fund Your Travels

10 Sep

The post How to Sell a Travel Story to a Magazine and Help Fund Your Travels appeared first on Digital Photography School. It was authored by Kav Dadfar.

There is nothing quite like when you sell a travel story to a magazine. Seeing all your hard work in print gives you a great sense of satisfaction. Editorial work has changed a lot over the past few years, and you must prepare yourself for some rejection. However, if you follow this simple process of selling a story, and don’t give up, you will reap the rewards.

Also note, once you have built up a few relationships with editors, things get simpler. Once editors know and trust you, they will be far more receptive to your pitch for a story.

How-to-Sell-a-Travel-Story

Publication research

Once you have an article idea, it’s always a good idea to research the type of magazines that may be interested in printing your story. Magazines differ significantly from one another. To give your story the best possible chance of publication, aim to pitch it to the right place.

For example, if your story is about walking, then pitch it to magazines that specialize in hiking or outdoor activities. Go to your local shop and flick through the magazine you intend to pitch to and see if it would be the right fit.

Also, research their submission process. Many publications have clear guidelines on how to submit work.

Image: An example of a travel article in 360ºMagazine by Jennifer Bell.

An example of a travel article in 360ºMagazine by Jennifer Bell.

Find a fresh angle

When you have your list of possible publications, ensure your story is fresh and unique. You don’t want to pitch ideas that are the same or similar to articles already recently published.

Most publications publish their articles on their website too, so check that what you are pitching is different. Also, remember to check upcoming articles as well. It may be that your article idea is set to feature in the next few issues.

The publication’s media pack is usually a good place to search for this sort of thing.

How to Sell a Travel Story to a Magazine and Help Fund Your Travels

Destination research

Now that you have your angle and a list of preferred publications, it is time to research your topic. Researching your topic is one of the most important aspects of any shoot, and one rarely mentioned when discussing selling a story to a magazine. Many photographers will have you believe everything just comes together out in the field. But the reality is very different.

If your story is on the best museums in a certain city, then make sure you have a list of the museums you plan to visit. Write down everything from the best times to be there to the most important exhibits. If your angle is about hiking, then plan your walk to factor in the best times at viewpoints for photography.

The more you research, the better your shoot will be.

How-to-Sell-a-Travel-Story

Prepare for rejection

If you want to be successful in any industry, you have to accept rejection along the way. Even as a pro with years of experience behind you, not every pitch will be successful. If only it was…

The key is not to take rejection personally. Don’t let it discourage you from pitching a different story to the same publication. If you are lucky and the editor gives you some feedback, take note of their suggestions, and work on these areas. Never get angry or burn your bridges with anyone as you will have an impossible task to win them round again.

How-to-Sell-a-Travel-Story

Shoot plan

Once you’ve got your angle and completed your research, its time to start putting a shoot plan together. Your shoot plan should be more than just a list of locations – think of your shoot plan like an encyclopedia of your shoot. Include anything relevant like opening times, best times to shoot (sunset/sunrise), and logistics of getting to your required shoot locations.

Make a note of other potential locations you can visit. It’s also worth putting together some contingency ideas in the case of bad weather or unforeseen closures. The key to a good shoot plan is to make it as easy as possible to capture the shots you want to take.

The last thing that you want to be doing is rushing around, wasting valuable shooting time.

How to Sell a Travel Story to a Magazine and Help Fund Your Travels

Image variation

The reason that a shot list is so important is it ensures you cover the shots that you need to capture, and will also give you variety. Your images should include a range of details, people, buildings, landscapes/cityscapes, food, and anything else that would be relevant to your story.

The more variation and options you can provide an editor, the more chance you will have of selling your story.

How-to-Sell-a-Travel-Story

Tell a story

The big difference between a story and just documenting a place is the story you are trying to tell. You want to try to make sure your piece isn’t just a photographic list of places. The key is to take the viewer on a journey with you. It is also important to take notes of all the necessary information that accompanies your story. People’s names, places, names of food dishes – you never know what might be needed.

The final piece should be a coherent story that has a variety in the shots.

How-to-Sell-a-Travel-Story

The pitch

Some people prefer to pitch their idea before embarking on their journey. While this is a safe option in regards to knowing you wouldn’t be wasting money unnecessarily unless you already have a relationship with an editor, it can be difficult. Even if an editor does like your idea, it is very unlikely they will offer you a commission straightaway. Any agreement will usually be on a speculative basis so they will not be under any obligation to buy your article afterward.

I personally believe you are best to pitch a finished piece that’s ready to go to press. Whatever approach you decide to take, the pitch is the most crucial part of the process. You’ve put in all that hard work and investment, so it’s important to get your pitch just right so you make a great first impression.

Your email should be direct and well thought out, showing off your knowledge of your subject. It should be backed up with the credibility required to give the editor confidence in you and your work. Take your time composing your pitch email and run it by friends and family for feedback. It’s okay to send a follow-up email a couple of weeks later but don’t keep pestering the editor. If you haven’t heard back after a couple of emails, assume it hasn’t been successful.

How to Sell a Travel Story to a Magazine and Help Fund Your Travels

Submission

If you do get that great bit of news that your story has been accepted, make sure to follow all submission guidelines. Otherwise, your piece will more than likely be rejected. Your text should be proofread to avoid any spelling or grammatical mistakes. Even if you are just providing images, typos make you look unprofessional.

The majority of publications will also have strict guidelines for images, so be sure to follow these. It’s a good idea to read these before you start your edit as there will usually be guidelines on color space, sharpening and even cropping. Many publications prefer to do this in-house.

How to Sell a Travel Story to a Magazine and Help Fund Your Travels

What next?

So you’ve sent your pitch and nothing even after the follow-up. You can either try another publication or go back to the drawing board with a different story. However, even if your story has been successful, be sure to go back with other ideas. Even if it takes time, going back to the same editor might be a little easier now that they have seen your work.

How to Sell a Travel Story to a Magazine and Help Fund Your Travels

Publications have limited space for freelance photographers to pitch stories. Inevitably there is also a huge amount of competition for any available space. The best way to give yourself a chance is to really research the publication and pitch something that would be too good for them to turn down.

Do you have any other tips about how to sell a travel story to a magazine? If so, share with us in the comments below!

 

How-to-Sell-a-Travel-Story

The post How to Sell a Travel Story to a Magazine and Help Fund Your Travels appeared first on Digital Photography School. It was authored by Kav Dadfar.


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Huawei Kirin 990 mobile chipset launches with improved image signal processor

10 Sep

Last week Samsung announced its new top end mobile chipset Exynos 980 with a range of new imaging capabilities. Now it’s rival Huawei’s turn. At its press conference at the IFA trade show in Berlin the Chinese company revealed its new system-on-a-chip (SoC) that will likely power upcoming high-end Huawei devices, including the Mate 30 Pro which is expected to launch on September 19th.

Like for the the Exynos, one of the Huawei’s Kirin 990 chipset’s new stand-out features is the integration of 5G modem. Huawei says the Kirin 990 will provide peak download speeds of 2.3 Gbit/s and upload of 1.25 Gbit/s.

Of course there’s also an integrated Neural Processing Unit (NPU) that will be tasked will all sorts of AI-applications and Huawei says the new chipset will be more energy-efficient and deliver more power for mobile gaming aficionados.

Mobile photographers will be more interested in the new Image Signal Processor ISO 5.0, though. The company says it’s 15 percent more powerful than its predecessor for faster image and video processing, and also comes with ‘professional-level’ hardware noise reduction. In addition, real-time video post-processing and rendering is based on AI segmentation and is capable of adjusting color parameters frame by frame for optimized video color.

We should find out in just over a week how the new chipset performs in an actual device.

Articles: Digital Photography Review (dpreview.com)

 
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The Polaroid Lab turns your digital smartphone photos into analog instant prints

10 Sep

Polaroid Originals has introduced the Polaroid Lab, a new instant printer that will turn your digital smartphone photos into instant prints.

The Polaroid Lab appears to be a rebranded version of Impossible Project’s Instant Lab released back in 2013, but offers a few new features and brings a retro-inspired design.

Like the Instant Lab, the Polaroid Lab uses your smartphone’s screen as a projector of sorts to capture the image on an instant photo. The process requires you to download the Polaroid Originals app on your Android or iOS smartphone. Once downloaded, images can be selected and edited before prepping them for their analog conversion.

Three lenses and multiple mirrors inside the Polaroid Lab take the image on the screen and focus them on any Polaroid i-Type film. When the red button on the base of the Polaroid Lab is pressed, the image is transferred to the instant film and ejected from the device.

The Polaroid Lab features an internal battery that’s rechargeable via Micro USB. Polaroid Originals says it supports iOS devices running iOS 11 or newer going back to the iPhone 6S and Android devices running Android 7 or newer for the current devices from major manufacturers.

The Polaroid Lab will retail for $ 129.99 / EUR €129,99 / GBP £119 when it ships. Polaroid Originals says the Polaroid Lab is ‘coming soon’ but fails to provide specifics beyond that. For more information, visit the Polaroid Originals’ website and sign up to receive more information on the Polaroid Lab as it’s released.

Articles: Digital Photography Review (dpreview.com)

 
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Hands-on with the Phase One XT camera system

10 Sep

Introduction

Phase One has just unveiled their new XT Camera System, which uses the same IQ4 digital backs as their XF system, but in a much smaller and lighter overall package. Phase One is billing the XT system as a ‘field camera,’ explaining to us that, while the XF system is really about ultimate image quality in a studio environment, the XT is about making it easier to achieve that quality beyond the studio.

Let’s take a closer look at the components of the XT camera system and how it handles.

The XT camera

Although Phase One likes to use ‘back-to-basics’ as a phrase to describe the entire XT camera system, it’s the impressively slim XT camera itself that is perhaps most representative of this philosophy. The IQ4 digital backs mount to the rear of the camera, and a series of new Rodenstock lenses (which are attached to the company’s new ‘X-Shutter’ mechanism – more on that in a bit) mount to the front, using a standard Cambo mount. You can see the electrical contacts here that control that shutter, and also communicate shooting data between the lens and the camera.

The XT camera also allows users to quickly switch from landscape to portrait orientation, thanks to a tripod plate mounted on a grooved track (visible here on the right of the camera) that allows the whole system to rotate 90 degrees without leaving the tripod. If you like, you can remove the tripod foot altogether.

There are only three control points on the XT camera – one which you can easily see here, is that bright blue shutter button at the top left. The others are…

Lens shift knobs

…shift-knobs, seen here as the textured tumbler on the top of the camera. These will adjust the Rodenstock lenses by as much as 12mm up, down, left and right. There is another of these knobs on the rear of the camera (not visible, but just below the thumb in the photograph), and they principally allow for the correction of perspective distortion while shooting, but could also aid those shooting with high-megapixel stitched panoramas in mind, as well.

Lens shift knobs

Here, you can see one of this early prototype camera’s lens-shift display windows, as well as a peak of that second shift knob. These show you how far you’ve currently got the lens shifted. This value is saved into the EXIF data for the files, for later reference.

So, on the XT camera, you have the dual-action shutter button and two shift knobs – how do you go about controlling the rest of the camera?

The digital back

As is already an option for users of Phase One’s XF system, the touchscreen interface on the company’s IQ4 lineup of digital backs becomes absolutely key when using the XT system. They provide a robust live view display to aid in composition, and also include helpful exposure aids, such as Raw clipping indicators. You also have full access to the system’s menus, and from there, you can enable the new Automated Frame Averaging feature, which we’ll be looking at in greater depth in a separate article.

The rear touch-sensitive display also allows for adjustment of all exposure parameters, including aperture (there’s no aperture ring on the Rodenstock lenses). Speaking of rings on lenses…

Manual focus only

…the XT system is manual focus-only. Here, you can see the manual focus ring for the Rodenstock 32mm F4 lens – it’s very well-damped and very smooth, and we’d expect the same on the other lenses offered. Of course, manual focus generally precludes the use of the XT system as a fast, reactive photographic tool for moving subjects, but Phase One is…unfazed…by this reality. The company has stated that it’s really aiming the XT system at high-end landscape and architectural photographers that will likely use smaller apertures for greater depth-of-field, and for whom focusing using the rear screen and its in-built focus aids is an expected way of working.

Of course, there will probably be users who will take their XT system out as a ‘carry-around’ kit for shooting just about everything, just as there are users who currently do the same with the much-bigger XF system.

The X-Shutter and ebony grip

This brings us to the new X-Shutter mechanism, shown here protruding between the mount and the lens barrel. Phase One tells us that their experience in industrial applications informed this new unit’s construction.

The X-Shutter is electromagnetically controlled, and allows for shutter speeds from 1/1000 sec to 60 minutes, and is tested for a minimum of 500,000 actuations. There are 5 rounded aperture blades, all made of carbon fiber.

Oh, and last but not least, you can get a nice view of the XT’s grip in this image. It’s made of ebony, and is one of very few non-metal components on the camera.

The wrap

And that’s it for our quick hands-on tour of Phase One’s new XT camera system. The Phase One XT is the second example we’ve yet seen of modular medium format makers embracing the possibility of mirrorless cameras.

With the exception of the Pentax 645D and Z, most medium format systems have been based around modular backs that attach to camera bodies that contain an SLR mirror and viewfinder mechanism, along with the mechanism required to fire the shutter.

In the digital era, most of the camera functions and, increasingly, the ability to preview the image, have migrated from the camera body to the camera back. A move to a mirrorless design further reduces the role played by the camera body, to the point that it becomes almost a back-to-lens adapter with a shutter button.

Whether encouraged by the acceptance of the mirrorless approach by the rest of the market or as a by-product of a generation of large CMOS sensors with usably-fast live view, it’s interesting to see both Hasselblad (with its 907x) and Phase One recognize how minimalist a ‘camera body’ can be.

What do you make of the brand-new XT camera system? Let us know in the comments!

Articles: Digital Photography Review (dpreview.com)

 
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Sigma halts production of Pentax K mount lenses to put its focus on mirrorless

10 Sep

Independent lens manufacturer Sigma has announced that it will no longer offer lenses for Pentax K-mount cameras. The announcement was made on the Facebook page of Sigma Czech Republic, stating that because of dwindling numbers of Pentax users and company has decided to stop producing Pentax mount lenses. Instead, the post says, Sigma plans to focus more on developing and supporting mirrorless systems, which it believes are ‘the future.’

The post on the Sigma-foto CZ Facebook page, with Facebook’s translation

The move will be a blow to Pentax users and will leave them with almost no support for AF lenses from third-party manufacturers as Tamron appears to have practically dropped the mount as well. Pentax itself offers about 14 lenses for its full-frame K1 and K1II cameras, but a much wider collection for the APS-C sensor cameras.

One of the lenses Sigma still offers in the Pentax K mount. Most of the company’s newer lenses have not been made available for Pentax users

Sigma’s move away from the Pentax K mount has been confirmed by Sigma Imaging UK. For more information on Sigma see its website.

Articles: Digital Photography Review (dpreview.com)

 
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Leaked promo video hints at Google Pixel 4 astrophotography mode

10 Sep

Google’s Pixel devices are usually cutting edge in terms of computational photography and the current Pixel 3 device comes with an entire range of computational imaging features, including the multi-frame-stacking Night Sight low light mode.

Now it looks like Google is planning to take things one step further with the upcoming Pixel 4 generation and offer some kind of astrophotography feature.

A fuzzy screenshot of the leaked promotional video showing off a dedicated camera mode for capturing stars.

Pro Android has managed to get hold of what appears to be an (as yet) unreleased Google Pixel 4 promotional video. The clip highlights several software features of the still unreleased device, including a Night Sight-like astrophotography mode. Unfortunately, no technical detail is provided but it is fair to assume to mode will use some combination of frame-layering techniques and artificial intelligence to create well-exposed noise-free images of the night sky.

Huawei’s current flagship P30 Pro already features a multi-frame star trail mode which is capable of achieving pretty attractive results in the right circumstances. We’ll have to wait until October, when the Pixel 4 is expected to be launched, to find out if Google’s solution is capable of improving on the Huawei feature.

Articles: Digital Photography Review (dpreview.com)

 
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Remote identification ruling for drones delayed once again

10 Sep

Remote Identification (Remote ID) is the concept that drones should have a digital license plate. If officials can track who is flying where, when, and for what purpose, then drones may be permitted to fly beyond visual line of sight (BVLOS) and above people. DJI’s Vice President of Policy & Legal Affairs, Brendan Schulman, along with Mark Aitken, who serves on the drone manufacturer’s D.C. Advocacy Team, had brought a proposal to the Association for Unmanned Vehicle Systems International’s (AUVSI) annual XPONENTIAL conference over two years ago.

The lack of progress on this initiative, which will open up opportunities for commercial remote pilots, and safely integrate drones into the National Airspace System (NAS), is frustrating to both industry stakeholders and small business owners. Senators on opposing sides of the political spectrum recently united and urged U.S. Transportation Secretary Elaine Chao to take action. Rulemaking, which was initially scheduled to commence this past May, has been delayed to a proposed date of December 20, 2019.

The USDOT website has confirmed another delay on rulemaking for Remote ID.

This latest postponement has been confirmed in the August 2019 rulemaking report from the US Department of Transportation’s (USDOT) website. The report reads ‘This action would implement system(s) for the remote identification of certain unmanned aircraft systems. The remote identification of unmanned aircraft systems in the national airspace system would further address security and law enforcement concerns regarding the further integration of these aircraft into the national airspace while also enabling greater operational capabilities by these same aircraft.’

Commenting on the notice of proposed rulemaking (NPRM) has been pushed back from October 29th to February 1, 2020. These are projected dates, meaning that the publication of and commenting on the NPRM could potentially be delayed even further. AUVSI’s president and CEO, Brian Wynne, released the following statement regarding the USDOT’s latest significant rulemaking report:

It’s disappointing the rulemaking for remote identification has been delayed again. The need for remote identification cannot be overstated, as the advancement of the UAS industry depends on identifying and tracking UAS flying in the airspace.

‘It’s disappointing the rulemaking for remote identification has been delayed again. The need for remote identification cannot be overstated, as the advancement of the UAS industry depends on identifying and tracking UAS flying in the airspace. Remote ID is necessary for enabling advanced and expanded operations such as flights over people and beyond line of sight, which will provide significant benefits throughout our economy and society. Most importantly, remote ID is critical for ensuring airspace safety by helping law enforcement identify and distinguish authorized UAS from those that may pose a security threat. We urge the FAA to move as quickly as possible with rulemaking for remote identification to keep the skies safe for all aircraft — both manned and unmanned.’

Recently, the Federal Aviation Administration’s (FAA) Deputy Administrator, Daniel K. Elwell, had publicly stated that ‘we are making progress toward the full integration of drones’ and ‘the idea is to crawl, walk, and run, but we are doing so rapidly.’ Given this latest setback, coupled with another delay on the proposed rule for Section 2209, which will provide protections for drone flights near critical infrastructure, it seems like the FAA needs make an effort to ensure their actions are consistent with their words.

Articles: Digital Photography Review (dpreview.com)

 
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