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Sony a7C sample gallery (DPReview TV)

19 Sep

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Our team at DPReview TV spent the week shooting with the new Sony a7C. Check out the photos from their review of the camera, including many taken with the new 28-60mm F4-5.6 kit lens.

Did you miss the review? Watch it below.

View the Sony a7C sample gallery

Sony a7C review (DPReview TV)

Articles: Digital Photography Review (dpreview.com)

 
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Breakthrough announces first third-party EF to RF Drop-In Filter Adapter

19 Sep

San Francisco-based Breakthrough Filters has announced an all-new EF to RF filter adapter. This is the first EF to RF drop-in filter adapter released not made by Canon.

Breakthrough’s EF to RF Drop-In Filter Adapter is loaded with a variety of hardware improvements. The adapter has an all-metal aluminum alloy construction and includes dust and water resistance. The weather-sealed adapter has rubber gaskets around both the filter and rear mounts. The adapter includes a detachable tripod food and accepts mounting plates for ballheads, arca plates and more. Further, the interior has been blacked out to reduce specular reflections.

In terms of compatibility, Breakthrough states that you can mount your EF lenses to RF mounts on cameras such as the Canon EOS R, R5 and R6 cameras and the RED Komodo. The adapter supports autofocus, image stabilization and EXIF data recording.

The Breakthrough EF to RF Drop-In Filter Adapter includes numerous features, such as an all-metal construction, weather sealing and more. Click to enlarge. Image credit: Breakthrough

You can use either Canon’s own drop-in filters or filters from Breakthrough. Breakthrough Photography announced many drop-in filters in August, you can learn more about them by reading our coverage.

The Breakthrough EF to RF Drop-In Filter Adapter is available for preorder for $ 199 USD. The first 500 orders will also ship with a free Breakthrough XF Clear drop-in filter. Shipping is expected to begin on November 16.

Breakthrough offers many drop-in filters for their new filter adapter and for the existing Canon EF-EOS R drop-in filter adapter. Image credit: Breakthrough

This is a sizable discount when compared to Canon’s own EF-EOS R Drop-In Filter Mount Adapter. The version that comes with a circular polarizing filter costs $ 300 and the version that includes a drop-in variable ND filter is $ 400. If you already own a Canon Adapter and want to purchase Breakthrough’s new EF to RF drop-in filter adapter, Breakthrough is offering a buyback program.

After your new filter arrives, you can use an included pre-paid return label to ship your Canon unit back for a refund on your transaction with Breakthrough. Sending a regular Canon EF to RF adapter nets you a $ 69 refund and Canon’s Drop-In Filter Adapter is worth $ 149.

Breakthrough is offering a Canon Adapter Buyback program for purchasers of the new Breakthrough filter adapter. Click to enlarge. Image credit: Breakthrough

To learn more about the new Breakthrough EF to RF Drop-In Filter Adapter, head to Breakthrough’s website.

Articles: Digital Photography Review (dpreview.com)

 
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The $20 film camera challenge part 2: Saved by the Minolta Maxxum 5 – Aaron Gold

19 Sep
Aaron ended up picking up a Minolta Maxxum 5 and 28-80mm kit lens for under $ 20.

Read: The $ 20 film camera challenge part 1: the hunt

A quick recap: In part one (see link above), I proposed a $ 20 film camera challenge, the goal being to find a working film camera for less than twenty bucks, shipping included. The search was fascinating: I found lots of point-and-shoot compacts, several intriguing vintage cameras and a surprising number of autofocus SLRs. I had been trolling the waters of low-end Minoltas and was just about to make an offer on a Maxxum 3xi and a zoom lens, when I saw… the camera.

Too good to be true?

It was a Minolta Maxxum 5, a camera that, quite frankly, I had never heard of. It came with what I assume was its kit lens, a Minolta AF 28-80 F3.5-5.6 painted in matching silver. The lens hood was present but the lens cap was missing. The seller was here in the Los Angeles area, so shipping was only six dollars.

Asking price: $ 12 or best offer.

The description didn’t indicate if it was working, just the standard Ebay ‘Used’ boilerplate, which does include the phrase ‘…is fully operational and functions as intended.’ I figured that was my out if the camera turned out to be broken.

The asking and shipping price were already within my $ 20 budget, but I am the son of a used car salesman, so I had to try to do a little better. I sent the seller a $ 10 offer, and it was accepted!

A high-feature camera for a super low price

While waiting for my new cheap camera to arrive, I fired up Google to figure out exactly what I’d just bought. I learned that the Minolta Maxxum 5 came out in late 2001 (well after I’d tuned out the 35mm SLR market, which explains why I’d never heard of it). The Maxxum 5 was part of that market’s last gasp. It sat in the middle of Minolta’s lineup, but the features sure made it look like a high-end camera to me. It was as if Minolta was shoveling every feature they could into their 35mm SLRs as film was on its way out the door. Retail price for the body was $ 403, which is $ 587 in today’s dollars. I wasn’t able to find any contemporary ads, but I imagine at the time, you could get it with the 28-80mm for just a bit more dough.

The Maxxum 5 was part of the 35mm SLR market’s last gasp. It sat in the middle of Minolta’s lineup, but the features sure made it look like high-end

I’ll spare you a laundry list of the Maxxum 5’s features, because it’ll waste too many words and no one will care, but the highlights include 14-segment exposure metering, off-the-film flash metering, 7-point switchable autofocus, and a shutter speed range of 30 sec to 1/4000 sec. It has a depth-of-field preview (yay!), 3-exposure auto-bracketing, and – especially important to me – automatic and manual ISO settings. (I bulk-roll my film, so if the camera has no DX override, I’m stuck.) And the film advances at the lighting-fast rate of three frames per second.

I stopped paying attention to the 35mm SLR market in the late 90s (after all, how could I need anything better than my Canon EOS Rebel 2000?), and frankly I was amazed at the Maxxum 5’s features and configuration options. Cripes, I thought to myself as I skimmed the 127-page manual, who needs a Nikon F100 when you can get one of these?

A sample from the Maxxum 5, shot on Ilford HP5+.

The realities of my sub-$ 20 camera

Two days later, my camera showed up, and it looked brand new. The lens cap was missing, but there was a UV filter installed, and the glass underneath was spotless. It still had batteries and they had just enough juice to turn on the camera on and fire the shutter. Everything seemed to work – but would it take decent pictures?

I loaded up a new pair of CR2 batteries and some film. I started with a roll of deep-discount Ultrafine Xtreme 100, then splurged on a roll of Kodak Ektar, and followed up with my old favorite, Ilford HP5+. It’s worth noting that these three rolls of film together cost more than I paid for the camera.

It’s worth noting that three rolls of film together cost more than I paid for the camera

Shooting with the Maxxum 5 is good fun. The body and lens barrel are made of plastic, as were many SLRs of the era, and the upside is a light weight. With a strap, cap, and no film, it weighs 612g (21.6 oz), a little heavier than my Sony a6000 and quite a bit lighter than my Pentax ME Super. The autofocus is quick and accurate and there’s minimal shutter lag. Aside from the clicks and whirrs of the autofocus and winding motors, the experience wasn’t entirely unlike shooting with my a6000 – no surprise, I suppose, since the Minolta is, technically, the Sony’s not-too-distant ancestor.

But were the photos any good?

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When I developed my B&W and picked up the color film from the lab, I was rather pleased with the results. I shot primarily in aperture-priority or program mode, and the Minolta’s built-in meter nailed the exposure on pretty much every shot. As for image quality, well, it’s what you would expect from a kit lens: reasonably sharp, but I’ve seen better. Actually, I’ve seen better from other Minolta AF lenses, which are ridiculously cheap – you can get some damn fine Minolta lenses in the $ 10 to $ 40 price range. (I was tempted to fit them to my new Maxxum 5, but that would go against the spirit of the challenge.)

The more I shot with the Maxxum 5, and the deeper I delved into its features, the more I realized that it is, by far, the most comprehensive, feature-rich film camera I own

The more I shot with the Maxxum 5, and the deeper I delved into its features, the more I realized that it is, by far, the most comprehensive, feature-rich film camera I own. Not bad for something that cost me sixteen bucks!

Yes, you can get a great camera for $ 20 – or less

I set out on this little experiment to see if it was possible to find a decent camera for less than $ 20. I was pretty sure the answer would be yes, but I never expected to find such an advanced camera in such good shape. Did I just get lucky? At $ 16, maybe a little. But it only took me a few days of shopping to unearth this gem, and as I speak there are a bunch more Maxxum 5s on eBayfor $ 30 or less. And I have no doubt there are even better bargains to be found.

Who’s going to take the $ 20 Film Camera Challenge next?

Articles: Digital Photography Review (dpreview.com)

 
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Sony announces plans to end camera sales and manufacturing in Brazil next year

19 Sep

Sony has announced plans to end its camera manufacturing and sales operations in Brazil by the middle of next year. Per Gizmodo Brazil, Sony will continue to sell its consumer electronics, including cameras, in Brazil until mid-2021. However, next March, its production plant in Manaus, Brazil will shut down. The plant has been in business for nearly 50 years.

In a statement to Brazilian employees, partners, retailers and suppliers, Sony said that its exit from Brazil is due to changing market conditions and expected business trends. Clóvis Letie, Sony senior operations manager in Brazil, has stated that operations in Brazil will continue to provide technical support and warranty service for products already sold. You can view an image of the statement in Portuguese by clicking here. Sony issued a follow up statement to Gizmodo as well, which can be seen here.

A screenshot from Sony Brazil’s website shows that the new Sony A7C, recent A7S III and A9 II cameras are featured in the interchangeable lens category. These cameras and the rest of Sony’s photographic offerings will no longer be on sale in Brazil starting in mid-2021.

In its analysis, Gizmodo Brazil states that the most surprising aspect of Sony’s announcement is that the Japanese company is closing multiple divisions at once. It is also worth considering the influence of currency exchange rates and, of course, the ongoing pandemic. Gizmodo notes that Sony’s strategy in Brazil has been to slash costs to any sector not generating significant profit, which after the middle of 2021 will result in the last vestige of Sony in Brazil being the PlayStation division.

While market conditions are surely challenging for Sony and other electronics companies, Brazil is a large market to exit. The large South American nation has one of the highest GDP in the world, both by nominal and purchasing power parity measures. Granted, on a per capita basis, the nation of over 200 million ranks much lower. Income is also not evenly distributed, perhaps making it challenging to generate a profit while producing and selling what are essentially luxury items.

The closure of the factory in Manaus will hurt locals. The closure will result in the loss of about 220 jobs, per PetaPixel. In addition to the loss of employment for over 200 people, Sony’s exodus from Brazil will certainly hurt photographers as well. This comes only a few short years after Nikon left Brazil.

Another screenshot from Sony Brazil.

A PetaPixel reader writes, ‘Personally, I receive this notice like a stab on my back. I invested a lot of money in Sony cameras and lenses, a lot of people too. Sony is already the standard for many professionals, live event, marriages, and advertising small producers…With Nikon already gone a few years, I made the move to Sony. Looks like a bad choice. Now, I will have to sell and buy everything new from Canon.’

This sentiment is likely echoed by many photographers in Brazil. Cameras and lenses are expensive photography is an expensive hobby for many and a way of life for others. Changing brands is not simple nor inexpensive. In the meantime, existing Sony owners can likely depend on ongoing product and warranty support, even after Sony stops making and selling most of its consumer electronics in Brazil.

Articles: Digital Photography Review (dpreview.com)

 
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Venus Optics unveils Laowa 14mm F4 ‘Zero-D’ lens for full-frame mirrorless cameras

18 Sep

Venus Optics has announced the release of its latest lens, the Laowa 14mm F4 FF RL ‘Zero-D’ lens for full-frame mirrorless camera systems.

The compact ultra-wide-angle lens is constructed of 13 elements in 9 groups, including two aspherical elements and three extra-low dispersion elements. The lens features a 114º angle of view on a full-frame sensor while maintaining near-zero distortion as the ‘Zero-D’ moniker alludes to.

The lens features an aperture range of F4-F22, uses a five-blade aperture diaphragm, has a minimum focusing distance of 27cm (10.6″) and uses a 52mm front filter thread. It measures in at 58mm in diameter, 59mm long and weighs just 228g (8oz).

Below is a gallery of sample images provided by Venus Optics:

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The Loawa 14mm F4 ‘Zero-D’ lens is available in Leica M, Leica L, Sony FE, Nikon Z, and Canon RF mounts on Venus Optics’ website. All versions retail for $ 549, with the exception of the Leica M mount, which retails for $ 649. Shipping will start in late September for all but the Leica M and Canon RF mount versions, which will see the first shipments go out in late October.

Articles: Digital Photography Review (dpreview.com)

 
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Gallery: 100 best lockdown portraits revealed from Duchess of Cambridge’s Hold Still project

18 Sep

100 best lockdown portraits revealed from Duchess of Cambridge’s Hold Still project

Kate Middleton, the Duchess of Cambridge, and the UK’s National Portrait Gallery have put together a digital exhibition of the 100 best portraits taken during the lockdown and submitted to the Hold Still photographic contest. The images, centered around the themes of Helpers and Heroes, Your New Normal and Acts of Kindness, will become a print exhibition later in the year and will tour the UK.

Set up to document aspects of life in England, Scotland, Wales and Northern Ireland during the global coronavirus pandemic, the Hold Still project was launched by the Duchess, a keen photographer herself, in May and was open for entries for six weeks.

Organizers say they received 31,598 entries which were judged by the Duchess alongside the Director of the National Portrait Gallery, a poet, a photographer and the Chief Nursing Officer for England. The judges said they selected the winning images based on the ‘emotions and experiences they convey rather than on their photographic quality or technical expertise’.

We’ve rounded up ten of the 100 images in the following gallery, but for more information and to see all 100 portraits visit the National Portrait Gallery website.

THE DUCHESS OF CAMBRIDGE AND NATIONAL PORTRAIT GALLERY LAUNCH HOLD STILL DIGITAL EXHIBITION

Final 100 images unveiled in landmark community project to create a photographic portrait of the nation

The Duchess of Cambridge and the National Portrait Gallery have today unveiled the Hold Still digital exhibition, featuring one hundred portraits selected from 31,598 submissions during the project’s six-week entry period. Focussed on three core themes – Helpers and Heroes, Your New Normal and Acts of Kindness – the images present a unique record of our shared and individual experiences during this extraordinary period of history, conveying humour and grief, creativity and kindness, tragedy and hope.

Launched by The Duchess of Cambridge and the Gallery in May, Hold Still invited people of all ages, from across the UK to submit a photographic portrait which they had taken during lockdown. The project aimed to capture and document the spirit, the mood, the hopes, the fears and the feelings of the nation as we continued to deal with the coronavirus outbreak.

The Hold Still judging panel included: The Duchess of Cambridge; Nicholas Cullinan, Director of the National Portrait Gallery; Lemn Sissay MBE, writer and poet; Ruth May, Chief Nursing Officer for England and Maryam Wahid, photographer

The panel assessed the images on the emotions and experiences they convey rather than on their photographic quality or technical expertise. The final 100 present a unique and highly personal record of this extraordinary period in our history. From virtual birthday parties, handmade rainbows and community clapping to brave NHS staff, resilient keyworkers and people dealing with illness, isolation and loss. The images convey humour and grief, creativity and kindness, tragedy and hope – expressing and exploring both our shared and individual experiences.

A selection of the photographs featured in the digital exhibition will also be shown in towns and cities across the UK later in the year.

International law firm Taylor Wessing are supporting the Hold Still project in partnership with the National Portrait Gallery. They are long-term supporters of the Gallery and have sponsored the Taylor Wessing Photographic Portrait Prize for the past 12 years.

{/pressrelease}

Making bread

Photographer: James Webb
Location: Colne, Cambridgeshire

This is me and my son Jake making bread together. Baking was something that I enjoyed but didn’t get to do very often. Lockdown gave me the opportunity to bake and enjoy this passion with my children. During this time we started off making flatbreads, cupcakes, muffins and the like, and then moved on to bread. Baking became a daily pleasure we were all able to enjoy together. We’ve continued to bake as a family and my children have enjoyed learning how to knead dough and the process of proving before baking. Making bread has become the new normal in our house and is a hobby now enjoyed by the whole family.

Glass kisses

Photographer: Steph James
Location: Cowfold, West Sussex

My 1-year-old little boy and his 88-year-old great grandma, who miss each other so much at the moment. I captured this beautiful moment between them whilst dropping off groceries. Kisses through glass.

This is what broken looks like

Photographer: Ceri Hayles
Location: Bridgend

This is what broken looks like. This is operating for 3 hours in full PPE. This is dehydration. This is masks that make your ears bleed because the straps have slipped and you daren’t touch them. This is fighting an invisible enemy that becomes more visible each day. This is a face I never thought I’d show the world, but one which I wear more and more. I took this photo to have as a reminder of how far I’d been capable of pushing myself when I needed to. I sent it to my family to tell them what a hard day it had been and they were all so shocked by it. The person they know as being so well put together, always wearing a smile, was not the person they saw that day. Looking back on it now, I feel immensely proud of the commitment shown by myself and my colleagues to provide safe care for patients, even in the depths of a pandemic. We still wear full PPE for all of our cases, and you never get used to it, but I know we’ll keep doing it for as long as it is needed.

Last precious moments

Photographer: Kris Tanyag and Sue Hicks
Location: Chicester, West Sussex

This portrait was taken by Kris, the clinical lead in the care home where Phil lived. Kris took the photograph for Phil’s daughter, Sue who submitted the work. Sue said: ‘As I approached the window my father’s smile lit up the world. Probably belying the fact that he couldn’t really comprehend why, after normally frequent visits and companionship in his twilight years, his daughter hadn’t been allowed to visit for the last three weeks. Easter Saturday 2020 and these precious, intensely emotional moments, will stay with me forever. One week later our wonderful dad, grandad and great grandad passed away peacefully. I can never fully express my gratitude to the carers who, sensing the situation and having looked after my father with love, care and compassion for seven years (as well as my mother for 3 of those years), made those moments possible.’

Kris explains: ‘We devised a plan for Phil to see his daughter Sue via a glass wall and communicate using mobile phones. Hearing our plan gave Phil a burst of energy to go in his wheelchair, hold a muffled conversation, reaching over to put his hand on the glass wall, convinced that he was touching Sue. Struggling to speak but hearing Sue made him so very happy. Their expression of emotion through tearful, smiling eyes and touching hands; the entire conversation was just one amazing moment!’

Funeral heartbreak

Photographer: Bonnie Sapsford and Fiona Grant-MacDonald
Location: Cockermouth, Cumbria

My brother, Barry, lives in the Lake District and could not travel to be with his family when our beloved Gran died of Covid-19 on 3 May 2020. Her cremation took place on 13 May in Edinburgh with only 8 people in attendance – and Barry had to watch it live online – but we were so proud he suitably dressed for the occasion. His wonderful partner, Bonnie took this powerful picture and sent it on to us. The family all missed him greatly and our hearts were shattered at the realisation that our grandmother’s first grandchild could not be with her on her final resting day.

At the end of a shift

Photographer: Neil Palmer
Location: Reading, Berkshire

This is a studio portrait of Tendai, a recovery and anaesthetics nurse, who was born in Zimbabwe, and now lives in my local town – Reading, Berkshire. I wanted to portray her caring side as well as a look of concern and uncertainty that many of us have experienced during this pandemic. It’s why I chose a lower than normal angle and asked her to look off camera, placing her half way down in the frame.

Justin, from the outside in

Photographer: Sara Lincoln
Location: London

Justin didn’t know about my project when I turned up at his window with a camera. I just so happened to be across the road, capturing his daughter Safi and her family, who had volunteered to be a part of my ‘Outside In’ project, which documents my community living life in lockdown, through the window. Safi asked if I wouldn’t mind popping over to capture a frame or two of her father and I am very grateful that I did. It was wonderful meeting this brilliant man albeit through the window. We spoke about this project, his art collection and how he manages to keep his plants so well. We talked about how surreal everything is right now, how the weeks have been for him isolating alone and his plans to jet off to France as soon as this madness is over. He finished up by telling me he had a spot of hay fever… A session that wasn’t meant to happen, happens to be one of my favourites.

We’re really lucky to have a garden

Photographer: Robert Coyle
Location: Sale, Manchester

The weekend is here, lockdown continues and Bernadette and Francis enjoy the garden. One Friday, as I finished emailing at the kitchen table, my wife had taken a chair and a drink outside to enjoy the evening sun. We were doing our best, like the rest of the country, with work, childcare and news of daily death tolls. Our son, had taken to relieving himself on the plants, much to our initial amusement and then slight frustration.

Everyday hero

Photographer: Arnhel de Serra
Location: London

When I drove past Richard I had to do a double-take, as I couldn’t believe he was out on his postman’s round in fancy dress. I asked if I could photograph him, and over a few days we got to know each other. Given the doomsday scenario that the media were portraying in the early days of the COVID-19 pandemic, I felt very strongly that here was a man who had something deeply personal and positive to offer his community. Is it an earth shattering news story? Probably not. As a human interest story however, I feel that his generosity of spirit should be celebrated, and I am delighted that he will be part of this very important project.

Never without her grandma

Photographer: Melanie Lowis
Location: Teddington, London

Millie (5 years old) made a cut out of her much loved grandma (73 years old). Millie sees Grandma almost daily and lockdown prevented the pair from seeing each other. As a retired teacher, Grandma would have made the perfect partner to help Millie with home schooling. The bond between this grandma and granddaughter is truly a special one and when lockdown ends, and the real grandma can return, it will be a very happy and emotional reunion.

Articles: Digital Photography Review (dpreview.com)

 
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Venus Optics unveils Loawa 14mm F4 ‘Zero-D’ lens for full-frame mirrorless cameras

18 Sep

Venus Optics has announced the release of its latest lens, the Laowa 14mm F4 FF RL ‘Zero-D’ lens for full-frame mirrorless camera systems.

The compact ultra-wide-angle lens is constructed of 13 elements in 9 groups, including two aspherical elements and three extra-low dispersion elements. The lens features a 114º angle of view on a full-frame sensor while maintaining near-zero distortion as the ‘Zero-D’ moniker alludes to.

The lens features an aperture range of F4-F22, uses a five-blade aperture diaphragm, has a minimum focusing distance of 27cm (10.6″) and uses a 52mm front filter thread. It measures in at 58mm in diameter, 59mm long and weighs just 228g (8oz).

Below is a gallery of sample images provided by Venus Optics:

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The Loawa 14mm F4 ‘Zero-D’ lens is available in Leica M, Leica L, Sony FE, Nikon Z, and Canon RF mounts on Venus Optics’ website. All versions retail for $ 549, with the exception of the Leica M mount, which retails for $ 649. Shipping will start in late September for all but the Leica M and Canon RF mount versions, which will see the first shipments go out in late October.

Articles: Digital Photography Review (dpreview.com)

 
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DPReview TV: Sony a7C review

18 Sep

The Sony a7C packs a full-frame sensor and an impressive list of features into a very compact body. But what’s it like to use, and how does it stack up against Sony’s own a7 III? Watch our full review to find out.

  • Intro
  • Sample images
  • Design and handling
  • EVF
  • Build quality
  • Image quality
  • Stabilization
  • Menus and interface
  • Autofocus
  • Video capabilities
  • Who's it for?

Sample gallery from this episode

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Articles: Digital Photography Review (dpreview.com)

 
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Sony’s new HVL-F28RM flash uses camera face detection for better portraits

18 Sep

Sony has just announced the HVL-F28RM flash. It’s designed to be compact and easy to use, but also comes with features that more advanced photographers will appreciate.

When combined with Sony’s a7C, a7S III, a7R IV and a9 II, the F28RM will use face detection information from the camera to better balance its output with the ambient lighting of the scene, as well as adjust white balance for a more natural look.

The flash angle can be adjusted up to 120 degrees and it’s powered by two AA-sized alkaline or NiMH batteries. Other features include radio wireless communication, a stronger metal hot shoe and dust and moisture resistance.

The HVL-F28RM will be available this winter and will retail for $ 249 USD ($ 329 CAD).

Press release:

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Camera System

New HVL-F28RM Compact Flash is also Announced

SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].

“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

…

New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detection[v]

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.

The HVL-F28RM offers consistent GN28[xxv] light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detection[v] advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxvi]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.

A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvii] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistant[xxii] design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.

The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible camera[xxvi] and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxviii] at distances of up to 114 feet (35 meters)[xxix] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)[xxix].

Pricing and Availability

The HVL-F28RM flash will be available this winter and will be sold for approximately $ 249.99 USD and $ 329.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera, lens and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony ? – Alpha.

[i] An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.

[ii] Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.

[iii] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.

[iv] Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.

[v] This function is only compatible with Alpha 7C as of Sept. 2020

[xxii] Not guaranteed to be 100% dust and water resistant.

[xxv] 50 mm, at ISO 100 in meters

[xxvi] Visit Sony support webpage for functional compatibility information.

[xxvii] Design registration application pending.

[xxviii] In group flash mode. 3 groups (A-C) in TTL or manual flash mode.

[xxix] Sony internal test conditions.

Articles: Digital Photography Review (dpreview.com)

 
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Datacolor launches lower cost ColorReader EZ for color measurement and matching

18 Sep

Color calibration and measurement specialist Datacolor has introduced a low cost portable color measuring device to its ColorReader range that allows users to take samples and record the exact color of reflective surfaces. ColorReader EZ is said to be 85% accurate and can describe colors in CIE Lab, RGB or HEX languages.

The ColorReader devices are designed to make matching paint colors easier, and the ColorReader EZ can give you the three closest matches from most paint brands, but also is able to give users a match for studio backdrops from Savage Universal.

Photographers shooting products or fashion will be able to measure the color of the subject to ensure it is accurately matched in the final images. The app also shows other colors that are close to the measured subject so that palettes can be created to match a mood or to produce harmonious scenes.

The ColorReader EZ differs from the ColorReader and ColorReader Pro as it uses only one LED to light the subject, it doesn’t use a lens and it doesn’t have its own display – relying on its smartphone app to communicate with the user. The device also uses a button battery instead of rechargeable lithium-ion, doesn’t support as many color formats and is slightly less accurate at 85% instead of 92%. At $ 59/€67/£65 though, it also costs about half the price of the standard ColorReader. For more information see the Datacolor website.

Press release:

New! Datacolor® ColorReader EZ – The Portable Tool that Simplifies Matching, Selecting and Coordinating Colours

Datacolor®, a global leader in colour management solutions, announces the launch of ColorReader EZ, the latest addition to the company’s ColorReader family of products that includes ColorReader and ColorReader Pro. The recommended retail price is £65 including VAT.

The affordable new device incorporates the company’s advanced colour technology in an easy-to-use tool that simplifies the often challenging and time-consuming process of colour matching and colour coordination both in the paint colour selection and digital workflow processes used by photographers and digital designers.

The portable, Bluetooth® connected ColorReader EZ device works in conjunction with the ColorReader mobile app (available for both iPhone and Android). The ColorReader app displays the exact measurement data in CIELAB, Hex and RGB as well as the three closest paint colour matches from the most popular paint brands. In addition to the RAL and NCS colour standards, the app includes colour fan decks from Farrow & Ball, Sikkens and also the colour set of Savage Universal who specialise in photography backgrounds, which makes ColorReader EZ especially interesting for portrait and studio photographers. In total, up to 20,000 colours are available for convenient access.

Along with their matched colours, users can build and organize colour palettes by project as well as create signature colour palettes that they can quickly share with anyone. The greater level of colour confidence afforded by ColorReader EZ saves users time and money on reworks due to colour error. ColorReader EZ is a must-have tool for anyone whose work or lifestyle includes colour decisions.

“The colour selection process can be a challenge for all of us, since so many factors can affect how we view colour. We wanted to bring a level of ease and colour-confidence to consumers with an affordable product that they would use whenever they needed to make a decision about colour. ColorReader EZ takes the guesswork out of selecting and coordinating colours. It lets you capture colour inspiration where you find it, with an accuracy you can’t get from a smartphone image. It’s easy to then bring that colour inspiration into your own work.” said Stefan Zrenner, Director of Sales & Marketing, Consumer Solutions, for Datacolor.

To learn more about ColorReader EZ, visit ColorReader.Datacolor.com

Disclaimer: The use of third-party trademarks is for identification purposes only and does not connote any affiliation with, or sponsorship or endorsement by, the respective trademark holders.

Articles: Digital Photography Review (dpreview.com)

 
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