RSS
 

Archive for the ‘Uncategorized’ Category

Tumblr will remove and ban all ‘adult content’ from its platform starting December 17th

05 Dec

In a controversial move, social media website Tumblr has announced it will start removing all pornography and explicit content on December 17th, 2018 and subsequently ban adult content going forward.

The ban comes three weeks after Apple removed the Tumblr app from its iOS app store after it was discovered underaged content was slipping through an ‘industry database of child sexual abuse material,’ but it’s unclear if the move to ban all adult content is due to Apple’s decision.

For context of how much adult content there is on Tumblr, former Tumblr CEO David Karp said in June 2012 that roughly two to four percent of the content on Tumblr was related to pornography. A year later, in May 2013, web analytics firm SimilarGroup came out with its own analysis claiming 22,775 of the 200,000 most-visited Tumblr domains were pornographic in nature — roughly 11.4 percent. The discrepancies between those two statistics is stark, but regardless of how it’s looked at, there’s a great deal of adult content floating around the social network with more than 100-million blogs.

‘Posts that contain adult content will no longer be allowed on Tumblr, and we’ve updated our Community Guidelines to reflect this policy change,’ says Tumblr CEO Jeff D’Onofrio in a blog post on the Staff Tumblr. He goes on to say ‘Bottom line: There are no shortage of sites on the internet that feature adult content […] We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.’

Where things get interesting is how Tumblr is defining adult content. On Tumblr’s Help Center page, it defines it as follows:

Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.

Tumblr goes on to say on the same page what is allowed, which reads as follows:

Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.

In terms of photography, it appears as though nearly all nude photography will be removed and banned, regardless of how tasteful it is or isn’t. That is, unless it’s a male nipple or pertains to the other exceptions mentioned above.

Tumblr has started flagging content as inappropriate already and will continue to do so. In the event a piece of content was flagged unnecessarily, something that’s already happening, Tumblr has an appeal button alongside the post that can be used to protest the flag.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Tumblr will remove and ban all ‘adult content’ from its platform starting December 17th

Posted in Uncategorized

 

Officials say Apple’s claim of ‘studio quality’ portraits on iPhone X, Xs isn’t misleading

05 Dec

Two challenges to Apple’s claim that its iPhone X can shoot studio quality portraits have been turned down by the UK’s Advertising Standards Authority (ASA). The complainants took issue with Apple’s advertising line that the phone could deliver ‘Studio-quality portraits […] Without the studio’ and believed consumers would misled, but after an investigation the ASA found that the statement was fair.

The basis of the findings is that there isn’t clear definition of what ‘studio quality’ means, and that there is a wide variety of talent in the studio photography industry that meant that the term didn’t necessarily indicate that a ‘studio quality’ portrait was a good one. Rather, the ASA agreed with Apple that the Portrait Lighting effects, the depth-of-field mimicking software and the inclusion of a standard, instead of a wide, focal length meant that the characteristics of a ‘studio’ portrait could be achieved. The investigation also found that the effects shown in the Apple adverts could indeed be produced with the phone at the time of shooting or post capture.

The ruling might seem a smack in the face to the portrait business and to undermine respect for the profession, but photographers are perhaps becoming victims of our own well-worn stock phrases such as ‘the best camera is the one you have with you’. While there is no clear measure of what ‘studio quality’ means, skill and vison are required to create a good portrait and as we all know ‘it’s the archer not the arrow’ – though Apple forgot to mention that bit.

The fact is that smart phones are genuinely becoming better and better at taking pictures, and their developers are devising features and functions well ahead of those traditional camera makers offer. These features often exist to compensate for the physical limitations of the tiny camera units, but they also put incredible flexibility into the hands of the user. At every turn in history the advances of smaller formats have been opposed by ‘proper’ photographers, but that has done nothing to prevent the inevitable progress of the convenience and popularisation of photography. You would be mad to buy an iPhone X to start your portrait business however, as a decent interchangeable lens camera can be had for less than the same price – with change to use a pay phone.

For more information on the complaint, the investigation and the ruling see the Advertising Standards Authority website.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Officials say Apple’s claim of ‘studio quality’ portraits on iPhone X, Xs isn’t misleading

Posted in Uncategorized

 

Ibis Switzerland hotels offer social media pros to manage guests’ Instagram accounts

05 Dec

Ibis hotels in Switzerland are offering guests a new service called Social Media Sitter. With this, customers can use “Instagram professionals” provided by the hotel to manage their Instagram profile while on vacation, enabling guests to “enjoy the city without a smartphone in front of the face,” the company explains on its website.

The Social Media Sitter service is now available at Ibis hotels in Zurich and Geneva. The company lists several “Instagram professionals” on its site who specialize in categories that include fashion, travel, beauty, culture, art, and more.

The Instagram sitter shares “the best posts” on the guest’s profile, though it’s unclear how the service works. Presumably the Social Media Sitter is provided with the customer’s username and password; the company’s video suggests the sitter will follow the guests to capture candid shots and will manage the account’s comments and likes on the user’s behalf.

It’s unclear whether Ibis plans to launch its Social Media Sitter option at its other hotels. The new service appears popular, though, as Ibis’s Geneva and Zurich locations both show their Instagram professionals having been fully booked each weekend throughout November.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Ibis Switzerland hotels offer social media pros to manage guests’ Instagram accounts

Posted in Uncategorized

 

iPhone XS: How does the variable bokeh effect compare to a real lens?

04 Dec

One of the key new features of Apple’s latest iPhones is the ability to adjust the ‘bokeh effect’ on portrait images, after they’ve been taken. But, as well as letting you adjust the intensity of the effect, the function has been enhanced to more accurately represent the bokeh characteristics of a real lens, rather than just trying to blur the background.

Every time you shoot an image using the 56mm-equivalent F2.4 portrait camera on the iPhone XS you have the choice of editing the bokeh effect. This brings up a scale marked in F-numbers. This may sound like Apple just borrowing an interface from the real-world (a process called skeuomorphism), but it goes beyond this: the company says it’s modeled the bokeh characteristics to mimic the behavior of a Zeiss lens.

We thought we’d put this to the test: how convincingly does the iPhone XS resemble a real-world lens? Is the F-number scale anything more than a pastiche? To find out, we shot the XS alongside the Nikkor 58mm F1.4, mounted on a full frame camera.

iPhone XS vs Nikon 58mm at F1.4

iPhone XS image processed as ‘F1.4’ Nikkor 58mm at F1.4

Scaling the Nikon image down to the same width, you can see the bokeh is around the right size:

Then, when you look at the bokeh off-center, you’ll see it develops an elongated ‘cat-eye’ effect.

iPhone XS vs Nikon 58mm at F8

iPhone XS image processed as ‘F8’ Nikkor 58mm at F8

Just as with the real lens, the cat-eye effect diminishes as you ‘stop down.’ And Apple has given its bokeh a smooth, fairly gaussian look, rather than the slightly bright-edged bokeh that Nikon has produced, being constrained by the limitations of things such as glass and physics.

Unlike the ‘real’ camera, the iPhone’s sharpness doesn’t always drop-off smoothly: for instance it’s blurred both shoulders and the subject’s scarf, despite the nearer being in a similar plane to the face.

However, while this doesn’t always looks natural, the phone is intentionally ensuring that the subject’s face remains entirely in focus, which is usually a good thing. And, unlike the $ 1600 Nikkor lens, it doesn’t become a little soft and dreamy when set to ‘F1.4.’

Equally, because the iPhone isn’t actually changing its aperture, you don’t find yourself with less light if you want more depth of field (the iPhone portrait camera’s actual depth of field is F15 equivalent, so there’s plenty that’s in focus in the underlying ‘native’ image), so you don’t have to worry so much about camera shake or subject movement.

The end result isn’t going to convince anyone if they look too closely (the processing has cut-off some of the fine hairs, for instance), but for social media use, it’s hard to deny that the effect is impressive. And we have to assume this technology will only get smarter and more powerful in future generations.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on iPhone XS: How does the variable bokeh effect compare to a real lens?

Posted in Uncategorized

 

Have your say! 2018 Readers’ Choice Awards open for voting

04 Dec

It’s that time again! This is your opportunity to make your voice heard by voting for your favorite photography products of the year. Polls are currently open in six categories but don’t deliberate too long – they close December 17th.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Have your say! 2018 Readers’ Choice Awards open for voting

Posted in Uncategorized

 

Dual-screen Vivo NEX 2 expected to ditch front camera

04 Dec

Chinese smartphone manufacturer Vivo has been teasing its upcoming Vivo NEX 2 flagship model on its own website and Youtube and it looks like the new model will introduce an interesting new concept that – if widely adopted – could make smartphone front cameras a thing of the past: Dual screens.

The teasers are in line with previous rumors and indicate that the NEX 2 will come with a smaller secondary display on the rear of the device. From a camera point of view this means that the need for a front camera has been eliminated as the rear main camera can be used to capture selfie portraits or video, and record footage for video calls.

No front camera likely also means no display “notch”, allowing the main display to occupy the entire front of the device. Other rumored specs include an option with 10GB RAM and 128 GB storage, Snapdragon 845 chipset and AMOLED display technology.

Judging by one of the teaser animations, the main camera will likely combine three sensors and lenses in a circular module that is surrounded by a circle of flash LEDs.

We’ll know more on December 11 when the new model is expected to officially launch but if rumors and teasers are anything to go by it already looks like the Vivo NEX 2 could be one of the most innovative new smartphones of 2018.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Dual-screen Vivo NEX 2 expected to ditch front camera

Posted in Uncategorized

 

Samsung Malaysia caught using DSLR image to advertise Galaxy A8 Star ‘Portrait Mode’ feature

04 Dec

Samsung has again been caught using an image captured with a DSLR to advertise its mobile camera capabilities. The discovery was recently detailed on DIY Photography by writer and photographer Dunja Djudjic, who took the image and made it available for sale on EyeEm.

After receiving an alert that the image had been sold, Djudjic used a reverse image search and found the image on Samsung Malaysia’s website, where it features a different background and is used to advertise the Galaxy A8 Star’s Portrait Mode feature.

Samsung Malaysia displays two iterations of the image on its website, one with a sharp background replacing the original, another with a blurred background supposedly demonstrating the handset’s Portrait Mode capabilities.

Djudjic contacted EyeEm in an attempt to confirm whether Samsung purchased the image, but the company hadn’t yet received the sales data and was unable to confirm the buyer. Getty, which is partnered with EyeEm, was also contacted to determine whether the sale took place through its platform, but didn’t respond to the inquiry.

Djudjic attempted to contact Samsung Malaysia and Samsung Global, but was unable to get a response about the image’s use.

This isn’t the first time Samsung has been caught passing off stock images to advertise its mobile camera capabilities. In August, Samsung Brazil’s Twitter account tweeted two stock images advertising its Galaxy A8 camera capabilities, but later removed them after being called out.

Competitor Huawei was also previously caught using images captured with a DSLR to advertise its mobile camera capabilities. In 2016, the company used an image captured with a Canon 5D Mark III to advertise its P9 smartphone’s camera. Later in August 2018, the company published a video with images seemingly taken by the nova 3 and nova 3i, but that were later revealed to have been captured with a Canon DSLR.

In addition to EyeEm, Djudjic’s work can be found on Flickr and Behance.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Samsung Malaysia caught using DSLR image to advertise Galaxy A8 Star ‘Portrait Mode’ feature

Posted in Uncategorized

 

Photokina 2019 gets postponed, will become an annual event starting May 2020

04 Dec

In 2017, Photokina’s organizers announced the world’s largest trade fair would ‘reposition’ itself an annual event starting in 2018 and subsequently announced that after this year’s Photokina, which took place in September, the event would be moved to the month of May going forward.

Naturally, it was expected the next Photokina event would take place in May 2019, but plans have changed. According to the German Photo Industry Association (PIV), conceptual sponsor of the trade fair, and Koelnmesse, the event’s organizer, the 2019 Photokina event has been postponed a year, meaning the next Photokina event will take place from Wednesday May 27th, 2020 through May 30th, 2020.

‘The decision to postpone the start of the announced annual cycle by one year is intended to give all participants the opportunity to further develop the new concept for Photokina and to tap into new target groups among exhibitors and visitors in order to heighten the status of the trade fair as a global platform for the photography and imaging industry,’ reads the announcement press release.

From left to right: Gerald Böse, President and Chief Executive Officer Koelnmesse GmbH, Rainer Führes, CEO of Canon Deutschland GmbH and Chairman of the Photoindustrie-Verband – The Imaging Association, Jürgen Roters, Mayor of Cologne

PIV CEO Rainer Führes is quoted in the press release saying Photokina 2018 ‘clearly exceeded our already optimistic expectations with groundbreaking innovations and 180,000 visitors from 127 countries.’ He goes on to say that Photokina 2018 ‘set the bar very high for the next event.’

“It is therefore unlikely that, in May 2019 after just over seven months, we will once again be able to create the same enthusiastic atmosphere that characterized Photokina 2018 […] This is why we have decided to start the planned annual cycle in 2020.’

Considering the quick turn-around time from the last Photokina — not to mention its proximity to CP+ in March and NAB in April — it was a big ask of Photokina and its organizers to expect exhibitors, media, and attendees to bounce back with enough updates, products, and cash to fill the floors.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Photokina 2019 gets postponed, will become an annual event starting May 2020

Posted in Uncategorized

 

Lensrentals breaks down the numbers behind the most popular cameras and lenses of the year

04 Dec
Image provided by Lensrentals

As it does every year, Lensrentals has released the numbers behind the most popular gear it saw rented out through 2018. In a blog post on its website, Lensrentals details nearly every category and subcategory imaginable, showing what cameras, lenses, and formats reign supreme in the world of online rentals.

In Lensrental’s own words, ‘This barometer of equipment rental patterns is useful for the industry to gauge trends in adoption of new technology, camera and lens formats and change in brand share of the market.’

Starting with cameras, Canon still leads, with Sony and Nikon trailing, respectively. Year-over-year though, Canon is down from 44.90% in 2017 to 41.57% in 2018, while Sony and Nikon both increased from 24.67% to 26.31% and 15.06% to 15.28%, respectively. Although the data for this analysis was gathered before the general availability of both Canon and Nikon’s full-frame mirrorless offerings, Lensrentals says early data suggests Canon’s EOS R system is roughly twice as popular as Nikon’s Z6 and Z7 cameras.

The top ILC camera brands, based on percentage of total rentals, according to Lensrentals.

The Canon 5D Mark IV and 5D Mark III take the top two spots, respectively, with the Sony a7s II, Sony a7 III, and Panasonic GH5 rounding out the top five. The Sony a7 III is the only new camera (released in 2018) to make it into the top five.

While on the topic of CaNikon, Lensrentals data shows Canon’s overall camera usage has decreased slightly, going from 44.90% to 41.57% year-over-year, as Nikon’s increased from 15.06% to 15.28% year over year. Lensrentals notes this is possibly due to the release of the D850 late in 2017, which gave Nikon momentum going into the new year. Other camera brands saw growth as well in 2018, filling the void left behind by Canon.

Below is a list of the top ten cameras rented out by Lensrental users:

1. Canon 5D Mark IV
2. Canon 5D Mark III
3. Sony Alpha a7S II
4. Sony Alpha a7 III
5. Panasonic GH5
6. Sony Alpha a7R III
7. Nikon D750
8. Canon 6D Mark II
9. Nikon D850
10. Canon 6D

On the lens front, not much has changed at the top. Canon, Sony, Sigma, and Nikon take the top four spots, with 37.17%, 14.58%, 12.96%, and 9.62% of rentals, respectively. After that, the numbers drop dramatically, as seen in the below chart.

The top lens brands, based on percentage of total rentals, according to Lensrentals. Other includes: Metabones, Olympus, Rokinon, Voigtlander, Leica, Tokina, Fujinon, Pentax, Veydra, Lensbaby, Venus Optics, Hasselblad, Angenieux, Wooden Camera, SLR Magic and Schneider.

Canon’s second-generation 24-70mm F2.8 and 70-200mm F2.8 have proven to be the most popular lenses yet again. However, Sony has found its way into the top three with its own 24-70mm F2.8 and Sony lens rentals have increased approximately 60%, growth mostly driven from new lens releases. Lensrentals says the following lenses ‘drove the most growth’ for Sony:

  • Sony FE 24-105mm f/4 OSS
  • Sony FE 16-35mm f/2.8 GM
  • Sony FE 100-400mm f/4.5-5.6 GM OSS

Panasonic also saw growth, driven exclusively by three lenses as well:

  • Panasonic 12-35mm f/2.8 X Power OIS II
  • Panasonic 35-100mm f/2.8 X Power OIS II
  • Panasonic/Leica 8-18mm f/2.8-4 ASPH

Both Sigma and Tamron saw a slow, but steady increase in popularity, as both have been rolling out new and improved lenses across their respective lineups. Below is a list of the top ten lenses, according to Lensrentals:

1. Canon 24-70mm f/2.8L II
2. Canon 70-200mm f/2.8L IS II
3. Sony FE 24-70mm f/2.8 GM
4. Canon 35mm f/1.4L II
5. Canon 50mm f/1.2L
6. Sony FE 70-200mm f/2.8 GM OSS
7. Canon 70-200mm f/2.8L
8. Canon 100mm f/2.8L IS Macro
9. Canon 16-35mm f/2.8L III
10. Canon 100-400mm f/4.5-5.6L IS II

Overall, there isn’t too much change across the board, aside from a few notable exceptions mentioned above. Again though, this data was pulled before Canon and Nikon’s respective full-frame mirrorless cameras became available to the general public. With the cameras now available leading into the next year, there could be dramatic changes, both in the DSLR and mirrorless market as manufacturers battle it out for the top spot.

To see a more detailed analysis of the gear rented out and numbers behind the scenes, head over to Lensrentals’ blog post.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Lensrentals breaks down the numbers behind the most popular cameras and lenses of the year

Posted in Uncategorized

 

Guide: How to get the most out of Sony’s autofocus technologies

03 Dec

Getting the most out of Sony’s autofocus technologies

After years of development, Sony’s mirrorless interchangeable lens cameras offer among the most advanced autofocus technologies on the market, allowing photographers to create pictures that simply wouldn’t be possible with other systems.

Sony was among the first manufacturers to add phase-detection autofocus pixels onto a camera’s main imaging sensor, which allows for ultra-precise focus. A wide spread of AF points and intelligent scene recognition algorithms are standard in Sony’s market-leading a6000-series, a7-series and a9 cameras, allowing for powerful and accurate subject tracking. While these technologies are obviously useful for shooting fast-paced sports and action, features like face detection, Eye-AF and Direct Manual Focus (DMF) can also be employed for portraiture, landscape photography and video work.

In this article, we’ll be outlining some key use-cases and recommending how to set up your Sony camera’s autofocus system to get the best results.

Sports and action

Because, unlike a DSLR, there’s no mirror in the way, the millions of pixels-worth of data from the image sensors in mirrorless cameras can be used to feed the cameras’ autofocus and metering systems in real time. This allows for sophisticated object recognition and tracking. Autofocus data is also taken from the main imaging sensor itself, which means that AF is inherently more accurate than conventional DSLR systems.

The flagship sports-oriented Sony a9 for example features 693 phase detection autofocus points offering 93% coverage across the image area (illustrated above). Having so many AF points – and such a wide spread – makes it possible for the camera to accurately track action right out to the edges of the frame – something that isn’t always possible with other full-frame cameras. Here are our recommended settings for shooting sports and action:

Recommended AF settings for sports and action:

  • Focus Mode: AF-C
  • Focus Area: Lock-on AF: Flexible Spot M

How to use: Frame your composition so the AF point is over your subject, then half-depress the shutter to start tracking it. At this point you can recompose the scene however you want, and your subject will continue to be tracked. To switch subjects, simply release the shutter, reframe to place the AF point over your new subject, and half-depress the shutter again.

Notes / Tips: This AF setup is also useful for more general photography: if you identify your subject by placing the AF point over it and engaging AF, the camera will keep track of it for you, making sure it’s perfectly focused when you take your shot.

For some types of fast-action photography, like birds-in-flight, air shows, or any situation where your subject is the nearest object in the scene or well isolated against distant objects, you can often trust the camera to automatically identify the subject and focus on it. This avoids the need for you to reframe and place the AF point over your subject before initiating AF, saving you time and helping you capture the moment faster. To try this way of working, switch the camera’s Focus Area to ‘Wide’, or use ‘Recall Custom Hold’* to assign a custom button to this focus mode so you can instantly activate it in fast-paced situations.


*Only available on A9, a7R III and a7III Alpha cameras.

Portraits

For the serious portrait photographer, Eye AF is fantastic, letting you focus more on posing and expression and leaving the camera to do the rest. With Eye AF enabled, a Sony camera will continue to track your subject’s eye, even when firing away at fast frame rates, which makes it a great option for catching just the right expression.

Sony’s Eye AF system is very ‘sticky’ in that once it’s been set to track a subject it rarely jumps off to someone else in the scene, even if your subject moves or momentarily turns away from the camera. And because of the wide AF area coverage, Eye AF will track your subject right out to the edges of the frame – this is useful for off-center compositions or erratic subjects like kids.

Recommended AF settings for portraits:

  • Focus Mode: AF-C
  • Focus Area: Flexible Spot M (or L)
  • Button Assignment: Assign Eye AF to AF-ON

How to use: If you have multiple people in the frame and are using any AF area other than ‘Wide,’ you can place that AF area over one of your subjects, and when you initiate Eye AF, it will track that person’s eye. To switch subjects, release the Eye AF button, place your AF area over the other person, and re-initiate. If you simply want to focus on a person yourself, just place your AF point over the desired portion of your subject, and half-press the shutter to focus.

Notes / Tips: If you only have a single person in the scene, or you’re happy to let the camera choose a face to focus on on its own (usually the nearest), switch Focus Area to ‘Wide’, then just press the Eye AF button.


Note that while we recommend assigning Eye AF to AF-ON for ease of use, you may wish to assign it to the AEL button if you prefer to use the AF-ON button for back-button focus.

Travel and general photography

As well as offering powerful autofocus features designed for portraiture and capturing fast-moving sports and action, Sony cameras are incredibly versatile when it comes to day-to-day photography. For general everyday and travel photography with Sony’s mirrorless cameras , we recommend the following autofocus settings:

Recommended AF settings for general photography:

  • Focus Mode: AF-S
  • Focus Area: Wide (Face Priority in AF: On)

How to use: For general photography, we recommend you simply let the camera choose what to focus on. It will focus on faces in the scene, and prioritize nearer subjects over further ones.

Notes / Tips: If you wish to take control, just assign a button – like a central press of the AF joystick – to ‘Recall Custom Hold’* and set its options to activate AF-S Focus Mode and Center Focus Area, with AF activation. That will allow you to quickly revert to the tried-and-true ‘focus and recompose’ method if necessary.


*Only available on A9, a7R III and a7III Alpha cameras.

Landscape photography

Traditionally, landscape photography has been the domain of manual focus, but even with static subjects, autofocus can be a huge time-saver. Here’s how we recommend you set your Sony camera’s AF for shooting landscapes.

Recommended AF settings for landscape photography:

  • Focus Mode: DMF
  • Focus Area: Flexible Spot: M (or L)
  • Button Assignment: Assign a custom button to focus magnifier

How to use: Compose your scene, then place the AF point over a portion of the scene you want focused. Use the focus magnifier to zoom into that region, then half-press the shutter to focus. While the shutter button remains half-pressed, you can turn the focus ring on the lens to fine-tune focus, then take your shot.

Notes / Tips: Using this technique, autofocus quickly gets you close to where you need to be, then it can be fine-tuned to achieve the correct balance of foreground and background sharpness for expansive scenes.

Video

Advanced HD and, more recently, 4K video features have been included in Sony’s E-mount mirrorless cameras from the very beginning, and Sony’s E-mount lenses are optimized for movie autofocus requirements as well as stills photography. Traditionally, a lot of filmmakers would rely on manual focus when shooting video, but Sony’s mirrorless cameras’ hybrid on-sensor autofocus systems function just as well (and in exactly the same way) when shooting stills and video, making AF useful and practical for videography.

Here are our recommended settings for video:

Recommended AF settings for video:

  • Focus Mode: AF-C
  • Focus Area: Wide (Face Priority in AF: On)
  • Center Lock-on AF: On

How to use: On their own, Sony cameras are capable of intelligently focusing in video, prioritizing faces and nearer objects, and smoothly racking focus when switching between subjects to focus on. If you turn ‘Center Lock-on AF’ on in the menus, you can choose which subject the camera should track (even if it moves around the frame) by simply tapping on it on the LCD. If your camera has a touch-sensitive screen, to switch to a different subject, you can just tap on it.

Notes / Tips: You can even customize how quickly the camera refocuses on your subject. In the menu, ‘AF Track Sensitivity’ tells the camera how responsive it should be subject movement, with the ‘Responsive’ setting best used for constantly and rapidly moving subjects. ‘AF Drive Speed’ controls how quickly the camera drives the lens focus element: ‘Slow’ yields the smoothest results, but ‘Fast’ is great for rapidly moving subjects and run-and-gun videography.

Note: Remember to turn Center Lock-on AF ‘Off’ before returning to stills shooting, or set up a separate Memory Bank for video shooting so its settings don’t interfere with your stills settings.


This is sponsored content, presented by Sony. What does this mean?

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Guide: How to get the most out of Sony’s autofocus technologies

Posted in Uncategorized