360Photography

This is the third article in a series on the best photography website templates. Also see:

The Best Photography Website Templates: Introducing a New Series

Review of Photobiz Website Templates

Also, Photocrati has just released an outstanding set of WordPress themes for photographers. Unlike Photobiz, Printroom, and most other solutions, these templates combine gallery management and blogging in one package.

Overview of Printroom.com Online Storefronts

Printroom.com offers online storefronts for photographers. Although still in the realm of website templates, Printroom.com is an entirely kind of solution from Photobiz-style templates. After setting up an account, you upload images to your Printroom site. They offer very few choices regarding the appearance of your “homepage” or galleries, and very little flexibility. The major advantage of Printroom and similar sites like Smugmug is the integration of galleries, shopping carts, and order fulfillment. In a Printroom store, your clients can browse images, select what they want in terms of print sizes and styles, speciality items, even digital downloads. They checkout and pay, and Printroom alerts you to the order. If you have not done so already, they will ask you to upload high resolution versions of the relevant images. And that’s it. Printroom handles all order fulfillment – printing, packaging, shipping.

I’d like to emphasize something up front. In some sense, comparing Printroom or other “pro storefronts” to full-blown website solutions like Photobiz is unfair. I can’t imagine any pro photographer using a Printroom store front as their sole or even primary online presence. Printroom just doesn’t offer the kind of attractive templates or customization options that allow photographers to present their online portfolios in all their glory. Usually, Printroom is a secondary site, one used to store client images after a shoot and give clients the ability to browse and, most important, order prints. That’s the best use of Printroom.

Overall Appearance

I personally find this to be a weak aspect of Printroom.com. They are not alone, sadly. Compared to the beauty and elegance of Photobiz flash templates, I find both the home pages and gallery pages at most printing-companies-cum-online-storefronts to be elementary looking and clumsy, especially the galleries. Above is a screen shot of my Printroom.com homepage; below is a shot of one of my galleries.

The design elements are very basic. The homepage is passable, although very lacking in flexibility. The galleries are just unnecessarily ugly. I don’t like using such a strong word, but if a duck quacks…  I’ve spent a lot of time staring at my gallery page, trying to figure out what bothers me about the look. It’s partly the white “shadows” cast to the right and bottom of each image. It’s partly the design of the toggle boxes and magnifying glasses.

The individual images page are just a bit better. Here is a screenshot:

I like the large image with thumbnails on top. But the little table to the right of the images, where clients are supposed to type the number and type of images they want, have the same 1990s-clumsy-but-gets-the-job-done look. It’s just a plain flat table with hard square lines.

And, again, the final shopping cart, pictured below, has the same look.

I have to admit that the appearance may not bother everyone. I’m continually trying to figure out if it really is ugly, or if it’s just a matter of personal taste. I’ve provided the screen shots, so ultimately you can decide.

New Flash Sites

Printroom may recognize that they are lacking the design area. They have very recently introduced new Flash websites. These sites are a marked improvement over the basic html homepages of yesteryear (above). They are quite passable. But, again, all things in comparison. Compared to Photobiz templates, the Printroom Flash templates look like first drafts. They have somehow managed to import the same clunky looking into their flash sites that undermines their html sites. Here are three sample flash website that Photobiz links to as samples.

http://www.printroom.com/studio_homepage.asp?userid=robynsdesigns

http://www.printroom.com/studio_homepage.asp?userid=ClarkLara

http://www.printroom.com/studio_homepage.asp?userid=rarroyo02

Looking at these, I am somehow underwhelmed. I’m not sure if it’s the fact that the image areas are all the same stock light gray, or if its the use of tabs for the menu, or the overall sense that the site has chunks (background and image area) that don’t work together as a unified whole.

Grade: D for HTML sites, C for Flash sites

Ease of Use

This is a mixed area for Printroom. The main back-end management area is good enough. Below are three screenshots to give you a sense of the feel and functionality of the Printroom Backend. The first is a screen shot of what you see when you first log in. You can see the various menu items (square buttons) and you can see a list of galleries. The second screen shot is what you see if you click on a gallery. Here, you can change image names and order proofs. Finally the third screenshot is the page on which you set prices for prints and products of various sizes. You can prices specific for each gallery, which allows you to tailor your pricing to particular clients (say wedding versus your travel poster gallery).

I find this back-end management area fairly easy to use, which is a big feat given the amount of functionality for ordering and pricing. For image uploading, they encourage you to use their own software, Pro Studio Manager, which you download and install on your computer. This software allows you to create galleries, import images, delete images, and make other adjustments on your computer. You then upload or synchronize, and the software batch uploads your images and re-creates any changes.

I must say that I found this to be an awkward solution. I don’t like having to down load new software, first of all. But then you have to be vary cautious about making changes within the backend management area, since synchronization seems to run just one way, from Pro Studio Manager to your site. They encourage to you to make ALL changes in their software. I guess it just seems to me that there should be a simpler way – something that’s quick and easy and online.

(By the way, while we’re on the topic of ease of use, there is one more thing to comment on. Printroom makes another software package called Printroom direct, which is supposed to allow Photographers to upload images and order prints and products easily and separate from whether or not you have a Printroom storefront. AVOID this at all costs. When I was doing a lot of work with Printroom, this software was the bane of my existence. It’s slow, impenetrable, and senseless. Well, I should add a caveat. I haven’t used the software in over a year. I thought about trying it again so I could include something in this review, but I just can’t do it. I like you, my readers, but not that much.)

Grade: B

Flexibility of Design

This is another weak spot (there are strong spots, really, coming below). Printroom store fronts offer very little flexibility and very few options for customization.
As with Photobiz, you don’t have access to the source files that comprise you’re site, so you can’t make any individual tweaks you might like. You can’t add extra notes and announcements or elements to your home page. For technically skilled people, this may be a big turn-off.  At Photobiz, this lack of access is offset a bit because they’ve provided a good number of built-in options. You’re still hostage to the options they provide, but at least there are options. Printroom provides very few options for customization of your pages.

In fact, you can see for yourself. Here is your online store front set up page. This includes all the options you have:

They have added a new bit of flexibility with the option of flash websites. But again, the options for customization seem quite limited once you’ve had a chance to fool around with Photobiz. Below is the how Printroom describes the functionality and customization options of their Flash pages:
* Sleek, clean design
* Create your own slideshow- upload up to 15 of your images
* Upload your logo- or create a text header with a wide selection of fonts
* Custom background colors to match your style
* About Us page, Contact Us page, and a custom page that you can define
* Online tool allows you to create your site in minutes
* Integrated Storefront with your photo galleries displayed right on your homepage

If you want to test drive their “flash homepage tool” you can do so and get a very clear sense for what’s possible. Click on the demo link here:

http://www.printroom.com/info/Store_Front_Designer.asp?

Grade: D

Blogging Capability

None. There is no blogging capability. If want to maintain a blog, you would need to host it on a different server and different domain name. Given the importance of blogging today as a critical way to interact with past or potential clients, that’s a surprising omission and big, big limitation, as least as far as I’m concerned.

Grade: F

E-Commerce Functionality

Now we finally move solidly into one of the big strength areas of Printroom. Indeed, it is the main reason Printroom exists. Printroom is a storefront. It’s designed to provide browsable galleries in which client can select, customize, and order photos. Although the appearance isn’t always elegant, it does this very well.

One of the big weaknesses of Photobiz is that although they have a shopping cart, they do cannot provide any order fulfillment services. Well, Printroom is a printing company. So the integration between online shopping and order fulfillment is essentially seamless. If you are not picky about which photo lab you use, this can be a HUGE time saver.

As I noted in the introduction, Printroom is not really designed to be a stand alone website solution. Most photographer use it as a secondary site to host photos for clients and provide online ordering options. For that purpose, the seamless integration of galleries, online shopping carts, payment, and order fulfillment is great.

Grade: A

Cost and Fee Structure

The fee structure for Printroom is fairly straightforward. They offer three membership levels. The first level is free. That’s right, you can set up a Printroom storefront for free. This membership comes with limited space for images, no option for flash websites, and limited support from Printroom, but it’s still a good way to get started. How does Printroom make money? Easy – they charge you when you order prints. Printroom is after all a printing company. They figure if you set up a free account with them, and upload galleries, you are more likely to use their printing services. Which is true.

At the second level you can buy a pro member ship for .99 per month or per year. This membership comes with 1GB of storage space, the option to use flash, and more or less full support. It’s important to note that this compares very favorably with Photobiz, which costs more than just for initial set up PLUS a much higher monthly fee. At per year, Printroom pro is still a very affordable solution.

At the third level, you can buy a premium membership for 9 per year or .99 per month. This level comes with unlimited storage and a range of options like the ability to create a fully customized flash website and priority support from Printroom.

In addition to their monthly or annual fee, Printroom also charge a printing cost, but this would be paid anywhere and Printroom’s charges for printing are quite reasonable. A 4X6 print costs .39 and an 8X10 .99.

Grade: A

Search Engine Optimization

This is a huge weak area for Printroom. Despite the fact that the URL for my Printroom includes my name (www.printroom.com/pro/erickdanzer), my Printroom site has never shown up on the first page of search results EVEN WHEN SEARCHING FOR MY OWN NAME. Needless to say, if your site doesn’t show up when you search for yourself, you’ve got problems. I just did a test and searched for myself. My Printroom site shows up on page 4 of search results. By comparison, my main site erickdanzer.com is the number one result, and my Photobiz site shows up on page one.

I don’t what the problem is with Printroom’s SEO structure, but it is clearly not a place where you will “be found” unless someone is actively looking for you.

Grade: F

Free Trials and Guarantees

Photobiz offers a free membership, so you can test drive it completely as long as you like. Hard to beat that for free trials.

Grade: A

Conclusion

In short, Printroom offers a great service: seamless integration of online galleries, print ordering and shopping cart functionality, payment processing, and photo printing and order fulfillment. This kind of service is hugely convenient if you shoot events and want to offer browsable galleries and online ordering to clients. And they offer this service at a very reasonable price. Back-end management is reasonably straightforward

On the downside, their online storefronts and galleries can be visually unappealing. They’ve made some improvements in this area with the introduction of Flash websites, but even their Flash sites are not nearly as beautiful or elegant as some of the others out there. In addition, Printroom sites lack flexibility and options for customization (with some exception for premium members), lack blogging capability, and have an awkward system for image uploading. These sites are terrible as far as search engine optimization is concerned.

The bottom line, as I’ve mentioned several times, is that Printroom probably isn’t a good option for a stand alone site to represent your work, but it is a good secondary option for offering galleries and online ordering to clients. For you main web site — the online portfolio that represents you to the world — you will want a solution that offers more visual impact, greater flexibility, and, ideally, blogging capability.

Overall Grade: C

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