Fashion Photography Tips
Hi FashionPhotograhyBlog.com readers,
Today, we have a video by, Berlin-based fashion photographer, Per Zennstrom on FPBlog. Per had shot for brands such as Absolut Vodka, Bentley, Bon Magazine, Dior, Elle, Guy Laroche, H&M, Marie Claire, Porsche, Rolling Stone, Schwarzkopf and Toni & Guy. In this video, Per shares his experiences as a fashion photographer as well as providing some answers to questions. Let’s jump right into it! Take the stage, Per…
Fashion photography tips – I’m always very happy to answer questions about my work in fashion photography and this time around Ophelie, from Canada wrote me with questions about my background, schooling, influences, hardships etc… One of the more interesting (and terrifying) aspects of working today is the change and the relentless speed of change, that we all are exposed to. I took a moment to expand on that.
Another aspect of having a digital mindset is the notion of “finding and exploring hidden value in your organization”. For me, in this case, it meant that I took an email from a photo student and I turned that into a marketing opportunity. This is based on the fact that everything you do has a potential value to someone else. My answer to Ophelie has a value, for example, I could have just sent of a quick email back to Ophelie and that would only have benefited her but instead I recorded a screen capture and leveraged the power of YouTube to get my story out to a much broader audience.
Thank you very much,
Per
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Feature image & video: contributed by Per Zennstrom. To view more of his work visit his website.