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Yongnuo announces new 50mm F1.8 ‘nifty fifty’ autofocus lens for APS-C E-mount cameras

15 Apr

Yongnuo has announced the YN50mm F1.8S DA DSM, it’s newest autofocus ‘nifty/thrifty fifty’ lens for Sony E-mount APS-C camera systems.

Yongnuo currently offers 50mm F1.8 lenses for both Canon EF-mount and Nikon F-mount, but this new ‘nifty fifty’ is designed specifically for use with Sony’s a6000 series mirrorless cameras.

The lens is constructed of eight elements in seven groups, including one low-dispersion element to minimize aberrations. Yongnuo says the lens also features a seven-blade aperture diaphragm, gold-plated contacts with a metal bayonet mount and a ‘nanometer multi-layer coating’ to minimize ghosting and flares. The internal autofocus is driven by a digital stepping motor (DSM) and the lens offers an onboard Micro USB port for upgrading the firmware.

The lens doesn’t currently have a price or release date, but considering Yongnuo’s previous lenses sought to undercut the already-affordable ‘nifty fifty’ lenses on the market, you can count on this one coming in very cheap when it hits retailers’ shelves. The lens measures in at 58mm (2.3in) long, 64mm (2.5in) diameter and weighs roughly 146g (5.15oz).

Articles: Digital Photography Review (dpreview.com)

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Viltrox announces new $280 33mm F1.4 autofocus lens for APS-C systems, teases upcoming 20mm T2 cine lens

14 Apr

Viltrox has announced the release of its new 33mm F1.4 APS-C autofocus lens for Canon EF-M mount, Sony E-mount and Fujifilm X-mount camera systems as well as the impending arrival of a 20mm T2 cinema lens for L-mount camera systems.

33mm F1.4 APS-C lens

The Viltrox 33mm F1.4 APS-C lens is one of the three APS-C lenses it teased back in August 2019. The autofocus lens is constructed of ten elements in nine groups, including one extra-low dispersion (ED) element and one high-refraction element.

It features Viltrox’s ‘noiseless’ stepping motor (STM focus motor) for driving the autofocus unit, features an aperture range of F1.4 through F16, uses a nine-blade aperture diaphragm, has a minimum focusing distance of 40cm (15.75in) and uses an ‘HD Nano’ multilayer coating on an unspecified number of elements to help improve water resistance and minimize chromatic aberration.

No dimensions are given for the lens in the press release, but it weighs 270g (9.5oz) and uses a 52mm front filter thread. Viltrox says pre-orders will open tomorrow on its website, with a retail price of $ 279.99.

Viltrox also told us to expect other ‘lens(es)’ to launch sometime in May, likely a nod to the 23mm and 56mm F1.4 lenses in Viltrox’s APS-C lineup.

20mm T/2 L-mount cinema lens

Viltrox has also shared the details of its forthcoming 20mm T/2 cinema lens for L-mount camera systems.

The lens will be constructed of 12 elements in 9 groups, include one double-sided aspherical element, four ED elements and one short wave-length, highly-transparent element. Like the 33mm F1.4 APS-C lens, the 20mm T/2 lens offers Viltrox’s ‘HD Nano’ coating on an unspecified number of elements.

The lens has a minimum focusing distance of 25cm (9.8in), has an aperture range of T2 through T16, uses a 14-blade aperture diaphragm and uses an 82mm front filter thread. It will measure in at just over 100mm (4in) long, 80mm (3.15in) diameter at the front and will weigh 808g (28.5oz).

No specific release date or pricing information has been given at this time, with ‘coming soon’ being the only indicator so far. We have contacted Viltrox for more information and will update this article if we receive further information.

Articles: Digital Photography Review (dpreview.com)

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Intel announces first mobile CPUs capable of more than 5GHz clock speeds

03 Apr

For photographers, one of the most important components of their computer is the processor (CPU). When considering how software such as Adobe Lightroom performs, maximum single and multi-core CPU performance is critical. This makes Intel’s announcement today that it is releasing the world’s fastest mobile processor particularly exciting for creatives on the go.

The 10th generation Intel Core H-Series introduces half a dozen H-Series mobile processors, including four which can surpass 5 GHz frequency from a single core in Turbo performance mode. These chips are built using Intel’s 14nm Comet Lake architecture, rather than the 10nm process that Intel teased at CES earlier this year. The top of the line processor, the Intel Core i9-10980HK, has a base clock speed of 2.4 GHz and can reach 5.3 GHz speeds at its maximum performance. This processor, along with the 5.1 GHz i7-10875H, delivers 16 threads across 8 cores and include a 16 MB Intel Smart Cache.

Another pair of new i7 processors, the 10850H and 10750H, can reach 5.1 and 5.0 GHz respectively. These processors are both 6-core CPUs with a dozen threads. Rounding out the new lineup are the Intel Core i5-10400H and i5-10300H. These four-core CPUs have eight threads and have maximum speeds of 4.6 and 4.5 GHz respectively.

You can view a comparison of the six Intel 10th generation mobile processors in the chart below:

Image credit: Intel Corporation. Click for a larger view.

What do all these numbers mean for creatives? On the photography side of things, Photoshop and other photography applications heavily utilize your computer’s CPU relative to the GPU. Software such as Photoshop is getting better at using a computer’s GPU to accelerate certain tasks, but the CPU is particularly important. Further, the maximum frequency of CPU chips is more important than the number of cores for most photo editing tasks. All else equal, a faster CPU results in better performance when importing, processing and editing image files.

Thus, the new 10th generation Intel i9 processors represent a very powerful CPU for CPU-intensive applications such as Adobe Photoshop and Lightroom. Lightroom, for example, is optimized to utilize multiple cores for handling tasks, so Intel’s eight-core chips are exciting. The quicker your computer’s CPU can work through tasks, the less time you must spend waiting.

For video editors, Intel has published specific performance gain numbers. When compared to a similar Intel chip from three years ago, the top-of-the-line i9-10980HK can render and export 4K resolution video up to twice as fast. The i7-10750H fares well too, exporting 4K video up to 70 percent faster compared to its predecessor from three years ago. It will be interesting to see how the new chips perform in the real world when rendering 4K and even 8K video.

This image shows the wafer of Intel’s 10th generation H-series processors. Image credit: Intel Corporation

Of the Intel Core i9-10980HK, Intel states that it features ‘unparalleled performance across the board with up to 5.3 GHz Turbo, eight cores, 16 threads and 16MB of Intel Smart Cache. The unlocked 10th Gen Intel Core i9-10980HK processor powers the ultimate laptops for gamers and creators, allowing further customization, optimization and tuning of the CPU’s performance.’

Additional features of the Intel 10th generation chips include Intel’s proprietary Speed Optimizer one-click overclocking feature, Thermal Velocity Boost and Adaptix Dynamic Tuning. For a full breakdown of all the key features in the new Intel chips, you can download a PDF briefing by clicking here.

Articles: Digital Photography Review (dpreview.com)

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Peak Design announces Travel Tripod launch date, unveils ‘Weird Times Sale’ with 20-40% off gear

02 Apr

We’ve already seen the Peak Design Travel Tripod and gotten our hands on it for a short period of time, but after successfully sending out units to its Kickstarter backers, Peak Design is ready to open up orders to the public. At 12am PST on April 7, Peak Design will allow the general public to purchase their latest piece of gear; but that’s not all. Peak Design says 100% of profits from every tripod sold will be split 50/50 to COVID-19 disaster relief and climate change relief funds.

The Travel Tripod launch announcement was originally embargoed for the day of the launch, April 7, but Peak Design Founder and CEO Peter Dering took to YouTube in the above video to explain the decision to launch the tripod at the time they’ve chosen, as well as announce a ‘Weird Times Sale’ that is currently live and sees nearly all Peak Design gear (everything except the Travel Tripod) between 20–40% off to help keep inventory moving during a time when sales have all but ceased.

A breakdown of the discounts for Peak Design’s sale.

Travel Tripod Updates

The Peak Design Travel Tripods were first introduced in May 2019. Over the course of its Kickstarter campaign, the company raised over $ 12.1 million from more than 27k backers. Over the course of production, Peak Design altered a few aspects of the design to refine the initial version to improve the overall experience. Specifically, Peak Design’s revisions include a new hex tool key with leg clip holder, an updated padded, weatherproof carry bag and an ultralight conversion kit that turns the tripod into a more compact tabletop tripod.

Peak Design also opted to use an aluminum center column for its carbon fiber tripod, citing testing its own engineering team came up with as well as insight from tripod testing extraordinaire David Berryrieser of the Center Column. Peak Design says Berryrieser’s testing, ‘revealed a significant improvement in the aluminum center column resisting lateral twist, less vertical slip and higher max load for the counterweight hook […] All this for the price of 16g or 10 paper clips worth of additional weight.’

As previously mentioned, 100% of profits from each Travel Tripod sold from April 7–10 through PeakDesign.com and Peak Design’s retail partners around the world will be distributed to the CDC Foundation and Climate Neutral.

You can find the ‘Weird Times Sale’ on Peak Design’s online shop and authorized Peak Design retailers. Travel Tripod sales should go live at 12am on April 7 if you’re interested in securing one.

Articles: Digital Photography Review (dpreview.com)

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Slideshow: Nikon Australia Announces 2020 Surf Photo of the Year finalists

26 Mar

Slideshow: Nikon Australia Announces 2020 Surf Photo of the Year finalists

Nikon Australia has announced the finalists for its 8th annual Nikon Surf Photo and Video of the Year Awards. The leading optics and imaging company partnered with Surfing Australia to invite photographers and videographers of all skill levels to enter the competition. 20 images were selected along with three videos for consideration.

‘The Awards are a hugely important event on our calendar because they give the Australian surfing community a chance to honour our best, whether it be in the water competing or behind a lens. Inducting our latest Hall of Fame member is always a massive moment we cherish,’ says Chris Mater, CEO of Surfing Australia.

Images and videos were selected from a panel of 10 judges in the surfing industry, including seven-time World Surfing Champion and Nikon Brand Ambassador, Stephanie Gilmore. Entries were judged on the following criteria:

Innovation and creativity
Dramatic effect and sensory impact
Uniqueness
Composition of the panel

All finalist images and videos can be viewed here. Winners will be announced March 25th on what Nikon deems ‘an exciting new television format.’

Finalist: ‘Warrior’ by Greg Rugli

About this photo: ‘Motion blur photo of a surfer riding a large wave at sunset, Bronte Beach, Sydney, Australia.’

Finalist: ‘Portugal Sunset’ by Peter ‘JOLI’ Wilson

About this photo: ‘Post surf catch up after a late session near Peniche.’

Finalist: ‘Duck Dive’ by Matt Dunbar

About this photo: ‘This is from my first trip to Tahiti I really wanted to walk away with a shot that was different. I was swimming with a big dome port to try and shoot “over unders.” The water clarity was a dream and I got lucky to shoot back as a surfer duck dived. Easily the favourite swim of my life.’

Finalist: ‘The Right’ by Ren McGann

About this photo: ‘No matter how many trips you do, some waves always stand out amongst the rest.’

Finalist: ‘Froth Monster’ by Travis Johnson

About this photo: ‘I was shooting little Harry at a bit of a secret spot the groms love to frequent on the Gold Coast for shallow little drainers and close out barrels. As he took off I moved across the front of him and heard him yelling out as the barrel began to encase him, his eyes wide and looking up at the roof of the wave almost in awe. As I passed through the wave my only thought was “did he make it?” I surfaced on the other side I heard an ecstatic voice yell out “I made it! I made it!’

Finalist: ‘No Looking Back’ by Peter Jovic

About this photo: ‘Some heavy water during a solid Indian Ocean swell and an unnamed local charger racing the gauntlet as the sun begins to set in the west. There’s no helicopters, no fanfare. Just an individual dealing with what mother nature has put in front of him…or behind him. The prospect is (apart from drowning) a long swim in waters that are very lively with large marine creatures.’

Finalist: ‘Cascade’ by Ray Collins

About this photo: ‘Flowing with great rapidity and force.’

Finalist: ‘Jack in the Box’ by Tom Pearsall

About this photo: ‘Jack Robinson gritting his teeth and holding his line through a deadly section in remote Western Australia. Shot at f/3.2, a 16 thousand of a second and 160mm creates a frozen moment that in real time was violently fast, with an interesting depth of field. As the wave roared past it almost grabbed me and my housing and ground us into the reef.’

Finalist: ‘The Big Bang’ by Ray Collins

About this photo: ‘A violent ignition of hydrogen and oxygen.’

Finalist: ‘Danny Sunset Stern’ by Stu Gibson

About this photo: ‘Picture perfect arvo at Shippies.’

Finalist: ‘Breathing. Surfer Scott Whip Dennis’ by Simon Punch

About this photo: ‘A perspective from deep behind the surfer riding the barrel as the wave breathes back before spitting.’

Finalist: ‘Gun Barrel Highway’ by Peter Jovic

About this photo: ‘This is an image of local shredder, Kael Walsh shot in the South West of W.A. I was really lucky to have someone who’s so unflappable in challenging conditions taking aim straight into the barrel and seemingly doing it with complete disregard for their own well being. It’s always a really good feeling when shots like this come off.’

Finalist: ‘Flume’ by Paul Smith

About this photo: ‘Taken at Sunshine Beach on the Sunshine Coast while most people were still sleeping. It was one of those perfect swells, and all the elements lined-up wave size, an offshore wind, and just enough light to illuminate the sea spray.’

Articles: Digital Photography Review (dpreview.com)

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Pentax announces forthcoming 85mm F1.4 lens for its premium FA* full-frame lens lineup

24 Mar

Ricoh has announced it will release a new wide-aperture portrait lens for its full-frame cameras late this year, and that it will use the company’s Supersonic Direct-drive Motor to power the focusing system. The HD Pentax -D FA* 85mm F1.4 SDM AW with join the existing HD Pentax-D FA* 50mm F1.4 SDM AW and HD PENTAX-D FA* 70-200mm F2.8ED DC AW in a line-up of three models in the FA* range. Like the DA* lenses designed for APS-C cameras, these FA* models are intended to be premium quality and to represent a step-up from the standard lens series.

Pentax says that the new portrait lens uses three Super ED lenses to suppress chromatic errors while boosting contrast, and a single aspherical element to retain high resolution and focus across the frame. The aperture will be made from nine blades and the closest focusing distance will be 2.8ft. Although designed for the full-frame K-1 cameras, the KAF4 lens will also work on the company’s APS-C sensor cameras – due to the smaller sensor area it will offer the view that a 130mm focal length would on a full-frame model.

Pentax has yet to release the pricing of this new lens, but to give you an idea, the 50mm F1.4 FA* lens costs $ 1100/£1050 compared to $ 350/£400 for the standard SMC FA version.
For more information see the Pentax website.

Press release

Development of the new-generation D FA* high-performance single focus lens for digital SLR cameras

HD PENTAX-D FA* 85mmF1.4 SDM AW

RICOH COMPANY, LTD. and RICOH IMAGING EUROPE, SAS. are pleased to announce the development of the new-generation high-performance Star-series lens, the HD PENTAX-D FA* 85mmF1.4 SDM AW.

This product is the second “new generation D FA*” single focus lens following the “HD PENTAX-D FA* 50mm F1.4 SDM AW” which we presented as the first lens with a fixed focal length of the “New Generation D FA*”. This series is known for the perfect image quality and the lenses are characterized by the following parameters:

Best possible image quality with uniform sharpness from the center to the edges of the image.
Large aperture with a particularly expressive image effect.
High quality workmanship and materials with high robustness and easy handling

The D FA* 50mm quickly became one of the most popular lenses for the PENTAX 35mm system. Therefore many PENTAX photographers have demanded for an extension of this range of prime lenses. We are therefore pleased to announce the development of another lens in this series of high-performance lenses. With the HD PENTAX-D FA* 85mmF1.4 SDM AW, we follow the conquest of particularly high image quality without compromise.

Overview of the product under development

Model name: HD PENTAX-D FA* 85mmF1.4 SDM AW
Launch date: Scheduled to be launched in late, 2020

By incorporating three Super ED (Extra-low Dispersion) glass optical elements, it effectively compensates chromatic aberrations and produces brilliant, high-contrast images even from open aperture.
Adopts one aspherical lens and achieves high delineation performance with good correction of spherical aberration, coma and field curvature.
High speed and smooth operation with newly developed SDM (Supersonic Direct-drive Motor) equipped with high torque ring type ultrasonic motor
Developing as an AW (All Weather model) this lens features a dependable dustproof, weather-resistant structure to prevent the intrusion of water and dust into the lens interior.

Major Specifications

HD PENTAX-D FA* 85mm F1.4ED SDM AW


Focal Length	85mm
Max Aperture	F1.4
Min Aperture	F16
Angle of View	28.5 degrees
Mount	KAF4
Min Focus Distance	0.85m (2.8ft)
Max Magnification	0.12x
Diaphragm Blades	9
Filter Diameter	82mm
Diameter/Length	95×123.5mm (3.7×4.9in)

Articles: Digital Photography Review (dpreview.com)

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Slideshow: Sony World Photography announces 2020 National Awards Winners

18 Mar

Sony World Photography announces 2020 National Awards Winners

Recently, the World Photography Organisation announced Sony World Photography’s National Awards 2020 winners. The National Awards program was developed to support and celebrate local photographic talent from 63 countries and regions around the globe. All images entered into the Open competition are considered for a National Award. Over 190,000 were submitted this year, the highest number yet according to organizers.

‘Winning a National Award was a huge reward for my hard work and this acknowledgment has made me focus even more on my work as a photographer. Sony and the World Photography Organisation have helped me gain some extraordinary exposure around the world,’ says Mikkel Beiter, Winner of the 2018 Denmark National Award.

Sony’s World Photography Awards is now in its 13th year. Its mission is to highlight work from photographers of all ages and abilities so they have a global voice. A full list of countries and regions the National Awards program represents can be found here.

1st Place, National Awards: ‘Flamingo Fly Over Lake Magadi’ by Hong Chen (Hong Kong)

About this photo: ‘The water forms many unique colors and shapes, when Flamingo fly over the Lake Magadi, Kenya. I shot this from a helicopter.’

2nd Place, National Awards: ‘Video to Jacks’ by Kam Moon Lai (Hong Kong)

About this photo: ‘The photo was taken at Sipadan on 8-9-2019. I saw a School of Jack fishes swimming towards to the diver who was taking video for them. At such moment I took this photo.’

3rd Place, National Awards: ‘Water Magic’ by Isao Tabayashi (Japan)

About this photo: This is a reflection of the water gate at the ferry crossing in Hamarikyu Park, Tokyo.

Winner, National Awards: ‘Mount Elbrus’ by Sergey Savenko (Russian Federation)

About this photo: ‘Bermamyt Plateau. The best place with a view of Mount Elbrus is the highest mountain peak in Russia and Europe, included in the list of the highest peaks of the world “Seven Peaks”.’

Winner, National Awards: ‘The Game of Shadows’ by Jacek Patora (Poland)

About this photo: ‘This image was taken a few days after 2019’s New Year’s Eve in Lisbon, Portugal.

I always wanted to take a photograph of this famous bridge covered in fog, and that day turned out to be perfect. I took this shot as I was astonished by the shapes created by the light and shadows, the perfect lines and people’s silhouettes. Lisbon is famous for it’s incredible light, and advection fogs like that one are a common sight there. They occur when moist air passes over a cool surface of the river Tagus, creating this breathtaking sight.’

Winner, National Awards: ‘Horse Motion’ by Abbas Alkhamis (Saudi Arabia)

About this photo: ‘A horse breeder plays a horse in one of the stables of Abu Dhabi, United Arab Emirates.’

Winner, National Awards: ‘Sur La Mer’ by Roberto Corinaldesi (Italy)

About this photo: ‘Swimmers seen from above take on the appearance of human ants.’

Winner, National Awards: ‘Mobil Home’ by Greg Lecoeur (France)

About this photo: ‘During an expedition on a small sailboat, we explored the Antarctica Peninsula by diving below the surface. Although the conditions are extreme with a temperature of minus 1°C, we have documented an extraordinary marine life in its fragile ecosystem such as on this image: crab-eater seals living on the pack-ice but witch are affected by global warming with the melting of the ice.’

Winner, National Awards: ‘Descend from Above’ by Tien Sang Kok (Malaysia)

About this photo: ‘Hundreds of horses are galloping when the sun is about to shine its last ray. It is traditionally said that a Mongol without a horse is like a bird without a wing, this is how strong the bond between human being and animal that we should appreciate.’

Winner, National Awards: ‘Red Day’ by Kiatthaworn Khorthawornwong (Thailand)

About this photo: The beauty of Mount Fuji is highlighted in Autumn at Kawaguchigo Lake, Japan.

Winner, National Awards: ‘Dubai’ by Antonio Bernardino Coelho (Portugal)

About this photo: ‘Based on an image of the Burj Khalifa skyscraper and surrounding skyline in Dubai, United Arab Emirates, this still life was made out of staples of various sizes. The staples were positioned on black glass with a black background, and lit via three independent sources.’

Winner, National Awards: ‘Fun Fair’ by Wolfgang Wiesen (Germany)

About this photo: ‘A multi-exposure of people on a chairoplane.’

Winner, National Awards: ‘Building’ by Liliana Ochoa (Columbia)

About this photo: ‘Workers assemble an iron structure during the construction of a building in Medellín, Colombia. This is a common scene in urban areas, and reflects the overflowing and uncontrolled growth of modern cities.’

Winner, National Awards: ‘Sunset’ by Atanas Chulev (Bulgaria)

About this photo: ‘The photo was taken in one of the excavated tunnels and galleries during the First World War. Most of them can be seen on Via Ferrata De Luca-Innerkofler, but it is advisable to go with the Via Ferrata kit.’

Winner, National Awards: ‘That’s Nothing to Laugh About’ by Adam Stevenson (Australia)

About this photo: ‘This image was taken with my iPhone X close to my home at Wallabi Point, New South Wales, Australia, after devastating bushfires swept through the area. As I watched the sun set through the smoke a kookaburra appeared and allowed me to walk right up to it. We shared a moment, watching the sun fade behind the apocalyptic scene… he was laughing.’

Articles: Digital Photography Review (dpreview.com)

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Imaging Resource announces it’s been acquired by Madavor Media

17 Mar

Imaging Resource has announced it’s been acquired by Madavor Media, the publisher of several other print and digital photography-centric magazines.

Back in October 2019, Imaging Resource announced it would be shutting down its website in the near future. Not long after the announcement, four different groups came forward asking about acquisition possibilities. In an email shared with DPReview, Imaging Resource founder Dave Etchells said ‘After a lot of back and forth with all of them, one company rose to the fore, and will now in fact be the new corporate “home” of IR.’ That company is Madavor Media, a publishing company who also operates Outdoor Photographer, Digital Photo Pro, Digital Photo and HDVideoPro.

Etchells elaborated on the transition in his email to us saying:

‘My biggest concern in thinking about handing over IR to anyone else was that the site would continue to maintain the quality and objectivity we’ve been known for, for the past 22 years. I’m confident that Madavor will do that, and am happy to think that the brand I’ve worked so hard to create will continue into the future.’

As for what this transition means for Imaging Resource, Etchells notes the site will continue to focus on providing the same level of quality and integrity as before, with the same general content, including the still life lab shots, overviews, hands-on reports and field tests. Etchells will be stepping back from day-to-day operations, but will still be involved in the direction of the site as he continues to pursue intellectual property consulting and expert witness work. As we saw yesterday, he also plans to write up many more weather-resistance tests.

All in all, Etchells says ‘this is really great news that I’m so happy to share. Imaging Resource v2.0 will live on, I’ll get to stay involved with the industry and people I love, but will also finally get some concentrated time in my basement workshops’

Madavor Media Acquires Imaging Resource

Madavor Media, LLC announced today that it has acquired Imaging Resource, one of the most popular and trusted websites for camera and photography equipment reviews. The 22-year-old website, which has millions of loyal followers, will continue to operate utilizing its experienced staff and contributors.

The acquisition by Madavor will enable Imaging Resource seamlessly to continue its mission to provide the most comprehensive, independent news and reviews in the photography business.

Imaging Resource will operate under its existing brand, and founder Dave Etchells will maintain an ongoing presence within the company as editor emeritus. The camera review website will now join Outdoor Photographer, Digital Photo Pro, Digital Photo and HDVideoPro as part of the photography portfolio at Madavor and will enhance the company’s position as the dominant media company to connect with a wide range of photographers and videographers.

“We’re excited to welcome the engaged consumer base and advertisers that trust Imaging Resource and we believe the website’s in-depth expertise on cameras and other products will be a perfect complement to our other photo content,” said Madavor Chief Operating Officer Courtney Whitaker. “The opportunities for advertisers to achieve their marketing objectives will increase across all of our photo titles as well as some of our other publications such as BirdWatching and Plane & Pilot. We also anticipate the cross-promotion of content will be very beneficial to our readers, especially our newsletter subscribers.”

Imaging Resource was started in 1998 and has provided in-depth coverage, testing and reviews on new technology since that time from its Georgia headquarters. The company will continue to be based in Georgia, giving Madavor Media a new location as part of its nationwide operations.

“Part of my confidence in transferring the IR brand to Madavor is the level of quality they’ve consistently supported in all of their existing photo publications,” Dave Etchells said. “I was also struck by the excellent strategic fit between IR and Madavor’s existing respected photo publications and websites. Their loyal and passionate audiences enjoy timely award- winning content, which tends to be more focused on the art of photography than the gear. This is an element that I’ve always felt was missing from IR, but that we never had the resources to fill.”

About Madavor Media, LLC

Founded in 2004, Madavor Media develops and markets content for consumers who are passionate about their interests and those seeking highly informative editorial that helps them take charge of their well-being and live happier, healthier lives. Through its team of experts,

Madavor delivers highly engaging, world-class content that is disseminated and consumed through virtually all channels. Headquartered in Braintree, Massachusetts, Madavor’s main office acts as the hub for social media, marketing, design and production, operations and information, while its associates throughout the country keep in close contact with its customers and communities of interest.

Articles: Digital Photography Review (dpreview.com)

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Tokina Announces 6 Lens Roadmap for Fujifilm, Sony, Canon, Nikon

15 Mar

The post Tokina Announces 6 Lens Roadmap for Fujifilm, Sony, Canon, Nikon appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

Tokina has announced a “2020 Lineup” which details six new lenses the company will debut this year.

The lenses are designed for various mirrorless and DSLRs, including Canon, Sony, Fujifilm, and Nikon cameras.

According to the Tokina press release, the 2020 lineup “was originally planned to be presented at the biggest annual Asian Camera and Imaging photo show CP+2020 (Yokohama, Japan). Unfortunately, due to unforeseen circumstances, the show was canceled.”

The CP+2020 was slated to take place at the end of February, but was abandoned due to the coronavirus.

Tokina goes on to explain that, in lieu of the CP+2020 announcement, the company would release the lens roadmap in honor of Tokina’s upcoming 70th anniversary.

Therefore, the lenses we can expect from Tokina in 2020 are:

An 11-20mm f/2.8 lens for APS-C Canon EF-mount and Nikon F-mount cameras
A 23mm f/1.4 lens for Sony APS-C E-mount cameras and Fujifilm X-mount cameras
A 33mm f/1.4 lens for Sony APS-C E-mount cameras and Fujifilm X-mount cameras
A 56mm f/1.4 lens for Sony APS-C E-mount cameras and Fujifilm X-mount cameras
A 35mm f/1.8 lens for Sony E-mount cameras (full-frame)
A 50mm f/1.8 lens for Sony E-mount cameras (full-frame)

Note that the first of these lenses – the Sony APS-C E-mount glass and the 11-20mm Canon/Nikon wide-angle – will come available in the summer of 2020, with the remaining lenses debuting in the fall.

This crop of new lenses should bolster already impressive lens lineups from Nikon, Canon, Sony, and Fujifilm. In particular, Sony users will appreciate the opportunity to purchase lower-priced, fast primes, given the limited options currently on offer.

Because that’s who should check out these Tokina lenses: Photographers who don’t want to spend massive amounts of cash for $ 1000+ glass, but who still require top-of-the-line image quality and suitably fast apertures.

And, given Tokina’s excellent third-party optics produced in the past, you can expect great things from these roadmapped lenses.

Now over to you:

What do you think of these lenses? Are you excited for any of them? Which camera system do you think is most in need of some third-party glass?

Share your thoughts in the comments!

The post Tokina Announces 6 Lens Roadmap for Fujifilm, Sony, Canon, Nikon appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

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Adobe announces free at-home Creative Cloud service for students and educators impacted by COVID-19 outbreak

15 Mar

Adobe has announced it will be providing students and educators at-home access to Creative Cloud applications free of charge due to the increasing amount of remote learning current taking place amidst the COVID-19 pandemic. In order to qualify for this service, a student must otherwise only have access to Creative Cloud applications on campus or at a school computer lab.

In order to access a temporary license to use Adobe Creative Cloud software at home, an IT admin must request access for students and teachers from Adobe. The access application can be found here. Once access is granted, users will be able to remotely access Creative Cloud apps through May 31, 2020, or until their educational institution reopens if this occurs before the end of May.

Remote education can be challenging, especially for students who are only able to access certain services on campus, so it’s nice to see Adobe working to help those affected. Per PetaPixel, the initial request for help came from RC Concepion, a professor at Syracuse University. He told PetaPixel, ‘We have been running around—like every other university—quickly coming up with an action plan to keep serving our students through COVID-19. Teaching communications, we rely a huge amount on Adobe Software—reporters, cinematographers, photographers, designers. It dawned on me that a lot of student access was here at school and that with any students at universities, there would be many that couldn’t afford using the software.’

Image credit: Adobe

In addition to free at-home access to Adobe Creative Cloud for students and teachers, Adobe announced earlier this week that it would make Adobe Connect, its web conference application, free to all users until July 1, 2020. This decision has been made to facilitate remote business and education, and also allow healthcare and government institutions to coordinate their efforts in real-time. Of the decision, Adobe states, ‘We believe that Adobe Connect has a vital role to play for enterprises looking to continue business operations despite travel restrictions, canceled conferences and delayed projects, all while keeping their people safe.’

As more students, educators and other workers are forced to work remotely, access to technological services becomes even more important. It’s great to see a large company such as Adobe working to make people’s lives easier in what are trying times for many.

Adobe Enables Distance Learning Globally for Schools Impacted by COVID-19

March 12, 2020: The past few weeks have shown us that, even in times of uncertainty, our schools and business communities remain strong and resourceful, all while continuing to find creative ways to maintain learning and business continuity.

With many schools facing physical campus closures and moving to online learning due to COVID-19, we’re announcing that we’re giving greater access to Adobe Creative Cloud desktop apps to facilitate distance learning. We believe that doing so will make it possible to keep coursework, teamwork, and student progress on track through at-home access to Creative Cloud for students and educators.

Articles: Digital Photography Review (dpreview.com)

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