Consumer vehicles are increasingly built with integrated cameras as part of safety systems, and the Volvo XC60 is no exception. The only difference? Volvo is using their car cam to capture a unique brand of photography.
Volvo recently tapped Pulitzer Prize-winning photographer Barbara Davidson and Swedish agency Forsman & Bodenfors to create a first-of-its-kind photography exhibit called ‘Moments’ that features images taken by Davidson using the SUV’s built-in camera. “Through art we’re connecting [viewers] with really important technology that saves lives,” Davidson explains in a video from Volvo Cars, “and I think we’re bringing the technical world and the artistic world together.”
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| Pulling photos out of the car’s video feed, Davidson managed to create a unique set of photographs using the Volvo. |
Davidson staged the shots, a process highlighted in Volvo’s video. Talking about this, Davidson explained, “I’m really using the car as a camera, and I’m framing it as I would frame with my 35mm camera. So it’s very similar to how I would work as a photojournalist.”
Volvo premiered the ‘Moments’ project on July 4th in London, and will be showcasing it in various parts of the world throughout 2017.