Short answer: Yes, but not in the way you think.
For most photographers, the word “portfolio” evokes images of a physical “portfolio” of images, often in a big black portfolio case, that represents who you are as a photographer. There are still a few situations when such classic portfolios are relevant—for example, if you are applying for a prestigious art gallery, going to visit a high-dollar commercial photography client, or meeting in person with prospective wedding clients.
But for most photographers most of the time, the traditional “portfolio” has always been of limited value. That’s not to say most photographers don’t use portfolios. Indeed, every time a photographer sends a submission to a magazine, stock agency, or other prospective buyer—whether slides, prints, or an email with digital images—that photographer is sending a portfolio. In this case, each portfolio is different, depending on the client.
Today, however, the portfolio concept is taking on yet another connotation. In the digital era, your website is your portfolio.
A website is like a conventional portfolio in that it showcases your best work and presents an overall impression of your style and identity. Yet a website is also much more powerful. It offers an enormous range of creative design possibilities. And it is capable of reaching hundreds or thousands of people with relatively little extra work on your part. It’s also the first impression that most prospective buyers will have of your work.
Even the conventional situations above—art galleries, high-end commercial assignments, and weddings—most clients will see your website before they see anything else. Many stock agencies and buyers will now simply ask for a link to your website instead of asking for a submission of photos.
So in the digital era, the question “do you need a portfolio” is synonymous with the question “do you need a website.” And the answer is yes, absolutely. And you need to give your website — it style, the images it includes, the aura it projects — the same attention you might have given to preparing a portfolio in a bygone era. It’s the most critical step you can take to start selling photos and getting clients.
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