360Photography

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  • Instagram terms and conditions rewritten in simple language for teens

    Law firm Schillings was recently tapped by the UK’s Children’s Commission to rewrite Instagram’s Terms and Conditions in simplified, child-friendly language. The simplified terms of service were included in the Commission’s newly published ‘Growing Up Digital’ report detailing, among other things, ways in which the Internet can help young users become better informed about the websites and apps they use.

    At the heart of the report is a concern that children (and many adults) are unable to make informed decisions about the digital services they use due to the difficulty of understanding a service’s terms and conditions. The report cites Instagram’s Terms and Conditions as one example, finding that it contains 5,000 words across 17 pages ‘with language and sentence structure only a postgraduate could be expected to understand.’

    Teenagers tasked with reading original Instagram Terms and Conditions report trouble understanding the information and frustration at its length. When given the rewritten TAC, however, which are condensed down to only a couple pages, the teenagers are able to explain the rules, what rights they have, and what rights Instagram reserves.

    The full rewritten Instagram Terms and Conditions can be found on page 10 of the Commission’s report.

    Via: PetaPixel

    Articles: Digital Photography Review (dpreview.com)

  • Meet two nomadic photographers who travel full-time

    Plenty of photographers have the words ‘travel more’ at the top of their list of New Year’s resolutions. In fact, when we asked our readers what their photo-related resolutions were, more than a quarter responded that travel was a priority. 

    So Elia and Naomi Locardi’s desire to travel as much as possible is a familiar one for a lot of photographers, but they’ve taken an unusual approach: they sold most of their possessions and live on the road as full-time travelers. You can learn more about their ‘location independent’ lifestyle in the SmugMug Films feature above. See a sample of the Locardis’ photography below.

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    What do you think – would you be able to embrace a permanent-address-free lifestyle? Let us know in the comments.

    Articles: Digital Photography Review (dpreview.com)

  • CES 2017 show highlights: from the weird to the (kind of) wonderful

    CES 2017: Show highlights

    This year’s consumer electronics extravaganza in Las Vegas was the usual combination of the weird and wonderful, showcasing everything from a fish-finding underwater drone to Panasonic’s flagship DC-GH5. DPReview was there – click through the slides above to see what we found. 

    CES 2017: Show highlights

    One of the first booths we stopped at was Canon’s. Here, the company was showing off a range of technologies, including the 250MP APS-H format sensor that they’ve been wheeling out at various trade shows over the past year or so. Here you can see an 800mm lens attached to the sensor housing.

    CES 2017: Show highlights

    Just around the corner is another technology demo, but this one is a shipping product. The ME20F-SH was announced back in 2015, and made headlines for its ability to capture HD footage at equivalent ISO sensitivities up to 4 million, but it is now in the hands of filmmakers. At CES, Canon was showing off full-color sample footage of the African savannah shot in collaboration with a National Geographic filmcrew, and captured in almost complete darkness.

    CES 2017: Show highlights

    Back to consumer digital imaging, and Canon was also showcasing its newest compact camera, the PowerShot G9 X Mark II. Externally almost indistinguishable from its predeCESsor, the pocketable G9 X Mark II is much faster, especially in Raw mode. 

    CES 2017: Show highlights

    Meanwhile, just across the hall, Nikon was entertaining attendees with the return of ‘Project Helix’. Now featuring 72 simultaneously-triggered Nikon D750 full-frame DSLRs and one KeyMission 360, Helix creates an interactive 360-degree image of whoever steps into the ring.

    CES 2017: Show highlights

    Here are some of the 72 Nikon D750s, and their companion 14-24mm F2.8 lenses. That’s roughly a quarter of a million dollars’ worth of gear, right there.

    CES 2017: Show highlights

    Considerably less expensive is the new Nikon D5600, launched last year in Europe and Asia, and officially announced in the USA at this year’s CES. Boasting a 24MP sensor, 39-point AF system an redesigned body, the D5600 is an attractive beginners’ DSLR.

    CES 2017: Show highlights

    Over to the Ricoh booth, where this show floor demo Pentax K-1 has had its magnesium alloy swapped for clear polycarbonate, to show off the camera’s inner workings. 

    CES 2017: Show highlights

    Also on the Ricoh booth was an interesting technology demo showing what happens when the Theta 360 is hooked up to a Pentax K-1. While the 360 takes care of a low-resolution 360-degree image, the K-1 can capture a high-resolution image of a portion of the scene. The resulting multi-image file can be explored in the same way as a conventional Theta 360-image, with the addition of higher-resolution inserts.

    Currently only a technology demonstration, We can imagine this being particularly useful for businesses, and real-estate photography.

    CES 2017: Show highlights

    This is Kodak’s Super 8 video camera, which offers a hybrid of very old technology (super 8 film) with modern digital display and audio. The Super 8 camera features a digital live view display (albeit not a very good one) and digital audio recording, in a stylish body.

    CES 2017: Show highlights

    Much more modern is Panasonic’s Lumix DC-GH5. Definitely the highest-profile camera release of CES 2017, the GH5 is a flagship Micro Four Thirds 4K stills/video camera which also incorporates a ‘6K photo’ mode and a range of advanced stills photography features. 

    CES 2017: Show highlights

    Not exactly new, but a new look at least – this is the just-unveiled ‘Graphite’ edition of Fujifilm’s X-Pro2, shipping soon with its matching 23mm F2 lens. 

    CES 2017: Show highlights

    Ambarella may not be a brand name that rolls off your tongue, but chances are pretty good you own their products since the company makes the cameras and SOCs that power some of the industry’s most popular devices. We were really impressed by the Yi 4K action cam, which uses the company’s new H2 SOC to deliver stunning 4K/60p video.

    CES 2017: Show highlights

    What happens when you arrange 128 Canon Rebels in a sphere? If you’re Solidiphy, you sync them up, stitch the photos together, and send the results to a 3D printer. We gave it a try and will report back when we receive our Barney and Dale action figures.

    CES 2017: Show highlights

    Along with vinyl records, slide film, and 1980s video game consoles, instant prints are doing their part to drive the retro revolution. The Polaroid Pop brings back the classic 3.5 x 4.25″ instant print format using ZINK Zero Ink printing technology. A representative told us the Pop should be available ‘later in 2017.’

    CES 2017: Show highlights

    Speaking of retro… If you’ve been saying to yourself “Gee whiz, I sure do wish I had an old fashioned console TV on which to view my photos,” your day has arrived thanks to Broksonic. It’s actually a flat screen mounted in a console, but the analog spirit is there. If we get a review unit we’ll order up a bunch of frozen TV dinners to give it a spin.

    CES 2017: Show highlights

    Sony didn’t have any new gear to show off at CES 2017, but this tech was keeping himself busy repairing a6000-series bodies as part of Sony’s Pro Support program.

    CES 2017: Show highlights

    Touch it. Touch the future.   

    CES 2017: Show highlights

    WE TAKE IT BACK – WE DON’T LIKE THE FUTURE!

    CES 2017: Show highlights

    If there was one product class that dominated this year’s CES, it was drones. From the very big…

    CES 2017: Show highlights

    …to the very small…

    CES 2017: Show highlights

    …to the downright silly.

    CES 2017: Show highlights

    One of the most popular products of the show was a drone that doesn’t even fly. The PowerVision PowerRay is an underwater drone with integrated 4K camera – perfect for filming your tropical adventures. (Note: mermaid not included.)

    CES 2017: Show highlights

    Not do be outdone by their own underwater drone, PowerVision also introduced the PowerEgg. It’s a drone. Shaped like an egg. Because… eggs. Right? After all, who hasn’t said to themselves, “I love drones, I just wish they were shaped like eggs?”

    CES 2017: Show highlights

    And yet, it’s strangely cool and fun to fly!

    And to think, we put a man on the moon… 

    CES 2017: Show highlights

    Speaking of which, NASA was raising the average IQ of its fellow exhibitors just a short distance away, with a couple of small robots in tow. This one, called ‘Rovey’ (we’re not making that up) is a demonstrator used in schools and colleges. Loosely modeled on the Curiosity Rover, Rovey was obviously feeling the chill a little, over in the South Hall. Unfortunately, Rovey was nowhere near the BB-8 droid we saw rolling around, so chances for a robot romance were slim.

    CES 2017: Show highlights

    If VR is your thing, this Drone Volt aerial machine should be on your radar. It combines video from two separate GoPro Omni rigs (a total of 12 cameras) for a high quality VR experience that stitches the drone right out of the picture. Just don’t crash it…

    CES 2017: Show highlights

    In the future, all cars will look like this. Apparently.

    CES 2017: Show highlights

    Ride it. Ride the future. 

    Articles: Digital Photography Review (dpreview.com)

  • Chipotle sued for $2.2b for allegedly using womans photo without permission

    Mexican fast-food restaurant chain Chipotle is being sued for $ 2.2 billion by a customer who claims a photo of her has been used in advertising without her consent. According to the lawsuit, photographer Steve Adams took Leah Caldwell’s photo in mid-2006 while she was dining in a Denver area Chipotle restaurant. Caldwell claims she refused to sign Adams’ release form before leaving the restaurant, but that her refusal didn’t stop Chipotle from using the photo in some promotional materials.

    Both Adams and Chipotle CEO Steve Ells are named as defendants in the lawsuit. Caldwell states that she became aware of the photo’s usage in Chipotle promotional materials in December 2014 in Orlando, later seeing the photo in multiple California locations in 2015. She also claims the photo was edited to include alcoholic items on the dining table.

    Chipotle has declined commenting on the pending litigation, but the lawsuit alleges that Chipotle bought and used the Adams’ photo without confirming whether Caldwell has signed a release. Due to the lengthy span of time that the photo was in circulation, the lawsuit is seeking a massive $ 2,237,633,000, the amount that Chipotle allegedly profited from the photo.

    No doubt it’s a reminder to photographers everywhere that getting models to sign a release form is an absolute must. Will Chipotle end up paying over $ 2 billion as a result of the oversight? It seems unlikely. Let us know what you think in the comments.

    Source: The Denver Channel

    Articles: Digital Photography Review (dpreview.com)

  • CamFi launches Matrix software for multiple camera control

    The maker of remote camera controller and image transmitter device CamFi has announced a new software package that allows CamFi users to control and trigger multiple cameras at the same time.

    CamFi Matrix is an application for Windows PCs that communicates via a Wi-Fi or cabled network with certain Canon and Nikon DLR cameras and which can be used to preview a shot via Live View. A control panel allows camera settings to be adjusted and focus points to be selected, and once the shutter is tripped remotely the images can be downloaded and viewed. The system allows an unspecified number of cameras to be controlled at the same time, though the company recommends a high-performance router for simultaneously controlling more than ten, and a cabled connection for more than 20. The company suggests that using multiple-camera set-ups will be useful for creating virtual reality images, 3D product shots and panoramas.

    To operate with the Matrix software each camera in the system needs its own CamFi unit, and connection is made via a router or cabled Ethernet rather than directly between the PC and the camera – so an existing network is required.

    The CamFi units have existed for some time and have previously been used to link cameras to phones and tablets as well as PCs, but only one camera at a time. The software is free for owners of CamFi units.

    For more information and to see a list of compatible cameras visit the CamFi website.

    Articles: Digital Photography Review (dpreview.com)

  • SLT strikes back: Sony a99 II real-world sample gallery

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    A-mount has returned with the a99 II, this time armed with the 42MP BSI CMOS sensor from the a7r II, as well as some tricks of its own. We hit the streets to see how the added tech makes this SLT behave.

    See our Sony a99 II
    sample gallery

    Articles: Digital Photography Review (dpreview.com)

  • Rugged Fujifilm XP120 arrives just in time for winter

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    It’s snowy season here in the Northern Hemisphere, so Fujifilm’s release of its XP120 is well-timed. The XP120 has a 16.4MP BSI-CMOS sensor and a 28-140mm lens, and is waterproof to 20m/65ft, shockproof to 1.8m/5.7ft and freezeproof to -10C/+14F. 

    Other features include a 3″ LCD, unique ‘Cinemagraph’ feature, which ‘produces still photos with moving elements’, 1080/60p video (with a wind filter) and Wi-Fi.

    The XP120 will come in four colors – blue, sky blue, green and yellow – and will be available in February for $ 229.

    FUJIFILM INTRODUCES NEW RUGGED FINEPIX XP120 FOR OUTDOOR ADVENTURES; FLAGSHIP X SERIES CAMERAS ARRIVE IN NEW PREMIUM COLORS

    Valhalla, N.Y., January 5, 2017 – FUJIFILM North America Corporation today announced the new FinePix XP120, with a 16.4MP back-illuminated CMOS sensor and a large 3.0 inch LCD monitor in a compact body. The new FinePix XP120 is waterproof to 65 feet \ 20 meters, shockproof to 5.7 feet \ 1.75 meters, freeze proof to 14°F \ -10°C and dust proof. The XP120 is equipped with a FUJINON lens that provides unique color reproduction technology and advanced sharpness to deliver outstanding image quality, making it an ideal choice for a wide variety of shooting situations in rugged environments.

    Also announced are the new FUJIFILM X-Pro2 Body with XF23mmF2 R WR Lens and Lens Hood Kit, Graphite Edition, and the new FUJIFILM X-T2 Body, Graphite Silver Edition.

    FinePix XP120 Delivers Four-Way Rugged Protection
    The XP120 is waterproof to 65 feet \ 20 meters, shockproof to 5.7 feet \ 1.75 meters, freeze proof to 14°F \ -10°C and dust proof and is designed for ease of use in outdoor activities. The XP120 features an improved grip design for firm one-handed holding and a double-locking mechanism for the battery compartment. There is no need to worry about water, sand or short drops, making it the perfect first camera for children when on a fun adventure.

    High Performance Sensor and Lens for Sharp Images

    The XP120 is equipped with a 16.4MP back-illuminated CMOS sensor and FUJINON 5x optical zoom lens that includes a 28mm wide-angle setting for sweeping landscape and scenic shots. The optical zoom range can be doubled to 10x with Intelligent Digital Zoom technology, while the camera’s optical image stabilization function ensures that any effects from camera shake are minimized.

    Compact and lightweight design with a large 3.0-inch 920K-dot LCD monitor

    The new compact XP120 has a large 3.0 inch 920K-dot high definition LCD monitor with anti-reflective coating in its lightweight body making it perfect for outdoor activities. The monitor inhibits light reflection so you are able to comfortably check composition and pictures taken under bright daylight or underwater. The operation buttons on the new XP120 were created in pursuit of optimal size and position, enabling smooth operation even while wearing gloves or holding with one hand. And, the battery compartment is designed with a double-locking mechanism that requires two-stage operation to lock and unlock the lid.

    Extensive Shooting Functions with an All New “Cinemagraph” for Artistic Expression

    The XP120 offers an all-new Cinemagraph mode that produces still images with moving elements. Cinemagraph is a novel photographic approach that creates an image somewhere between a still and video, which makes a stark contrast against the rest of the still image so that it appears as if time has been frozen. Additional features that aid versatile artistic expressions include Burst Mode of up to 10 fps, smooth full HD video recording of 60 fps, and time-lapse recording which is useful for fixed-point observation of scenes such as sunsets and flowers opening.

    FinePix XP120 Key Features:

    • 16.4MP back-illuminated CMOS sensor and FUJINON 5x optical zoom lens with 28mm wide-angle setting
    • Four-way protection
      • Waterproof up to 65 feet/20 meters, shockproof to 5.7 feet/1.75 meters, freeze proof to 14°F/ -10°C and dust proof
    • Compact lightweight design with 3.0 inch 920K dot high definition LCD monitor with anti-reflective coating
    • Scene Recognition Mode quickly determines the scene before optimizing focus, exposure and shutter speed for best possible results
      • Underwater and underwater macro functions available
    • Remote Shooting function: Allows for wireless connection from the XP120 to a smartphone or tablet for remote camera operations such as releasing the shutter or zooming in and out
    • Interval Timer Shooting: Automatically shoot any number of images in set intervals
      • Interval can be set to either 5 or 10 minutes, or 15, 30 or 60 seconds
    • Burst Mode up to 10 fps, and Advanced Burst Mode capable of shooting at up to 60 fps
    • Time Lapse Video: Automatically converts images taken with interval timer to video
      • Frame rates of 10fps, 30fps or 60 fps can be selected along with three different types of movie size, including full HD. Allows for capturing transitions in nature from a stationary point, such as sunsets or opening flowers
    • Wireless LAN connectivity, Smartphone Transfer and the FUJIFILM Camera Remote app
      • Transfer photos and videos from the XP120 to your smartphone or tablet, or directly to the Instax Share SP-2 Printer for quick, high-quality prints
    • Cinemagraph mode: produces still images with moving elements
    • Motion Panorama 360° function for superb panoramic shots, and the Advanced Filter function to create advanced artistic effects with ease
      • Select from 11 filters when taking pictures or 7 filters during video recording
    • Records smooth Full HD video at 1080/60p with a dedicated movie button
    • Wind Filter Setting: reduces wind noise which is often a problem with outdoor movie recording 

    Availability and Pricing

    The FinePix XP120 will be released in late February 2017 in the U.S. and Canada for USD $ 229.95 and CAD $ 239.99.

    Articles: Digital Photography Review (dpreview.com)

  • Throwback Thursday: the Samsung i70, a portable media player

    CES 2007 was much like the CES’ of its day: plenty of compact cameras were announced, Wi-Fi photo frames were all the rage and memory cards grew faster with higher capacities (Class 6 cards of 16GB were on the way!) Digital technologies also continued to converge, as evidenced by a camera Samsung announced that year: the i70. 

    The i70 was Samsung’s latest attempt to combine a camera and a portable media player – it could play MP3s and videos, and included a text viewer. The camera featured a sliding design which, when expanded, revealed its 3x zoom lens coupled to a 7MP sensor.

    The ‘i’ in i7 no doubt took some inspiration from the MP3 player of the day, the iPod. And it just so happened that days after the i70 launched, another ‘i’ made its debut: the first iPhone. In a matter of years, the iPhone would be the most popular camera in the world. Samsung may have had its head in the right place with a camera that could do more than take pictures, but Apple was a step ahead of them. 

    Articles: Digital Photography Review (dpreview.com)

  • Asus Zenfone 3 Zoom features dual-cam with 2.3x zoom

    Last year’s Asus Zenfone Zoom was one of very few smartphones to feature a conventional style 3x zoom lens. The downside to that was a slightly thicker than usual device and at F4.8 a very slow aperture at the tele end, for smartphone standards. 

    On the new Zenfone 3 Zoom, just announced at CES in Las Vegas, Asus has changed strategies and opted for an iPhone 7 Plus style dual-cam. The Zenfone 3 Zoom offers the usual ‘bokeh-effect,’ and similar to the Apple device comes with a ‘tele’ lens that offers a 59mm equivalent focal length next to a 25mm wide angle. Both modules come with a 12MP image resolution. On the wide angle image data is captured on a 1/2.55″ Sony IMX362 sensor with 1.4 µm pixel size, F1.7 aperture and optical image stabilization. The longer lens has an F2.8 aperture but sensor specifications have not been revealed yet. It’s fair to assume the chip will be smaller than the one in the wide angle module, though. 

    The camera also comes with phase detection and laser assistance in the AF system, a dual-LED flash and 4K video recording. Other specifications include a 5.5″ inch 1080p display with Gorilla Glass 5, a Snapdragon 625 chipset and a huge 5,000 mAh battery. At 7.83mm the Zenfone 3 Zoom is considerably thinner than its predecessor and could be the first real Android alternative to the iPhone 7 Plus. It will become available in February at which point Asus will hopefully also reveal complete camera specifications.

    Articles: Digital Photography Review (dpreview.com)

  • SanDisk announces 256GB microSDXC card and ‘world’s fastest, highest capacity’ USB flash drive

    SanDisk has unveiled its new 256GB Ultra microSDXC UHS-I Premium Edition card. Meeting A1 performance standards, it’s designed to expand smartphone storage for photos and videos as well as provide space to store and run apps. It’s said to achieve transfer speeds ranging up to 95MB/s. At this capacity, the card is able to store up to 24 hours of 1080p Full HD video.

    The A1 performance standard means this microSD card can handle random read input-output access per second, also called IOPS, of 1,500, as well as a write IOPS of 500. As such, SanDisk says this card is suitable for handling in-app permissions, graphics and audio, and save profiles on a smartphone. The A1 spec is particularly useful in in light of Android Marshmallow 6’s option for storing and launching apps from the microSD card.

    SanDisk also announced a 256GB USB 3.1 solid state flash drive. Claimed to be the world’s fastest, highest capacity drive, it offers read speeds up to 420MB/s and write speeds up to 380MB/s. SanDisk claims that’s fast enough to transfer an entire full-length 4K movie to the drive in 15 seconds.

    The new Ultra microSDXC Premium Edition card will be available globally later this month for $ 199. The 256GB SanDisk Extreme Pro USB 3.1 drive arrives at the same time, and will sell for $ 179 through Best Buy and Amazon.

    Press release:

    SANDISK® UNVEILS WORLD’S FIRST MICROSD CARD DESIGNED TO DELIVER A NEW DIMENSION OF MOBILE APPLICATION PERFORMANCE
    JAN 4, 2017

    THE 256GB SANDISK ULTRA® MICROSD CARD WITH THE LATEST A1 SD SPECIFICATION OFFERS MOBILE USERS EVEN MORE STORAGE EXPANSION OPTIONS

    LAS VEGAS, Jan. 4, 2017 – Western Digital Corporation (NASDAQ: WDC), a global storage technology and solutions leader, today unveiled the world’s first microSDTM card that meets the Application Performance Class 1 (A1) requirements from the latest SD Association’s SD 5.1 specifications. By meeting the A1 performance standard, the 256GB SanDisk Ultra® microSDXCTM UHS-I card, Premium Edition, delivers capacity, speed and enhanced capability to deliver a better smartphone experience1.

    Since the popular memory card format launched more than a decade ago, microSD cards have been instrumental in driving new segments in digital imaging like action cameras, drones, dashboard cameras and surveillance systems, and have significantly impacted the evolution of the smartphone. Today, approximately 75 percent of smartphone models on the market contain microSD slots, according to data from Strategy Analytics2. The 256GB* SanDisk Ultra microSD card offers the capacity and performance consumers need to capture all of life’s moments without having to worry about what to delete. The card can hold up to 24 hours of Full HD video3 and with premium transfer speeds of up to 95MB/s**. With A1 performance, the card can launch and run apps at blazing speeds.

    “The microSD card has been an integral part of the digital revolution by providing more options for high performance, high capacity storage for smartphones,” said Dinesh Bahal, vice president of product management, Client Solutions Business Unit, Western Digital. “SanDisk® cards are at the center of more than two billion consumer devices, and now with this A1 card, we’re proud to play a significant role in continuing to advance the trusted format.”

    Long used by billions to expand capacity for photos, videos, music and many other digital files, the, microSD card now must evolve to support application-intensive environments, paving the way for a new dimension of memory card performance. With the introduction of the Android Marshmallow 6 operating system, users can expand storage capacity on smartphones by selecting the microSD card as preferred or adoptable storage, which means apps can now be loaded and launched directly from the A1 microSD card.

    The A1 spec allows the new card to manage random read input-output access per second (IOPS) of 1,500 and write IOPS of 500, so it can quickly open apps and process accompanying tasks, such as audio, graphics, saved profiles and in-app permissions. With this in mind, the new SanDisk Ultra microSD card with A1 is designed to provide consumers a faster, more powerful app experience using cards.

    “SD technology is trusted by consumers around the world for its reliable, backwards compatible and

    highly interoperable storage, making it the world’s leading memory format with billions of SD memory cards and devices in the market,” said Brian Kumagai, SDA president. “The A1 specification will help consumers identify the appropriate card to ensure an optimal experience when running and launching apps on their smartphone. We are pleased that SanDisk will release an A1 card, and continues to contribute to breakthrough technologies enabled by the microSD format.”

    The new SanDisk Ultra microSD card with A1 is compatible with the SanDisk® Memory Zone app for Android™, giving users an easy way to manage and back up content on their device. The app is available for free through the Google Play™ Store4. The card will be available worldwide in January 2017 with a U.S. MSRP of $ 199.99.

    The complete line of SanDisk® microSD cards can be purchased at more than 300,000 retailers worldwide.

    SANDISK® LAUNCHES ITS FASTEST, HIGH-CAPACITY USB FLASH DRIVE EVER
    JAN 4, 2017

    NEW SANDISK EXTREME PRO® USB 3.1 SOLID STATE FLASH DRIVE NOW FEATURES SSD PERFORMANCE IN A PORTABLE, ALUMINUM METAL FORM FACTOR

    LAS VEGAS, Jan. 4, 2017 – Western Digital Corporation (NASDAQ: WDC), a global storage technology and solutions leader, today announced its fastest, high-capacity USB flash drive to date with the launch of its high-performance 256GB* SanDisk Extreme PRO USB 3.1 Solid State Flash Drive. The new drive delivers the speed, capacity, and reliability of an SSD in the convenient form factor of a small USB flash drive, and is ideal for creative professionals, tech enthusiasts, or anyone who creates and shares massive files.

    A game-changer in the USB storage category, the drive is capable of read speeds up to 420MB/s and write speeds up to 380MB/s1. With its unprecedented speeds, you can transfer full-length 4K movie to the drive in less than 15 seconds2. With its USB 3.1 interface, people can rapidly access and move files on the go, without having to worry about a cable. The new drive also features a sophisticated design with a durable aluminum metal casing and a retractable connector for ultimate style and reliability.

    “The combination of SSD performance and a compact USB form factor offers the ultimate performance and convenience for moving files easily and quickly,” said Sven Rathjen, vice president of marketing, Client Solutions Business Unit, Western Digital. “With its increased capacity and blazing speeds, the SanDisk Extreme PRO USB 3.1 Solid State Flash Drive is our sleekest, most powerful SanDisk USB device yet.”

    The SanDisk Extreme PRO Solid State Flash Drive is available up to 256GB, giving consumers plenty of room to manage large files. For added file protection, it includes the SanDisk SecureAccess® software, which offers 128-bit file encryption and password protection3. The drive also comes with a limited lifetime warranty4.

    Pricing and Availability
    The new 256GB SanDisk Extreme PRO USB 3.1 Solid State Flash Drive will be available in late January 2017 at Amazon.com and Best Buy at an MSRP of $ 179.99.

    SanDisk storage solutions can be purchased at more than 300,000 retailers worldwide.

    Articles: Digital Photography Review (dpreview.com)