Category: Uncategorized

  • CP+ 2017: Ricoh teases upcoming D FA* 50mm F1.4

    CP+ 2017: Ricoh teases upcoming D FA* 50mm F1.4

    Ricoh has added two prime lenses to its full-frame lens roadmap for the Pentax K-1: the forthcoming D FA* 50mm F1.4 and 85mm F1.4. Although details are scant, we did sneak a peek at the 50mm, which was showcased in a plexiglass box on the show floor.

    Here it is – the forthcoming D FA* 50mm F1.4 ‘reference lens’.

    CP+ 2017: Ricoh teases upcoming D FA* 50mm F1.4

    If you look closely at the gold ring on the lens barrel, a strip of tape has been used to cover up some lettering, after the lens name. We wonder whether it conceals ‘WR’. We’d expect flagship primes to be weather-sealed, but it’s possible that this aspect of the specification has yet to be finalized.

    CP+ 2017: Ricoh teases upcoming D FA* 50mm F1.4

    Although this appears to be a cosmetically (more or less) final lens, it stayed firmly under plexiglass. We asked really nicely, but this was as close as we could get. 

    CP+ 2017: Ricoh teases upcoming D FA* 50mm F1.4

    Designed to cover a full-frame imaging circle, the 50mm and 85mm primes will, according to Ricoh, deliver ‘high-contrast images and [a] beautiful bokeh (defocus) effect’.

    CP+ 2017: Ricoh teases upcoming D FA* 50mm F1.4

    The FA* denotes flagship, reference lenses, which should represent the pinnacle of image quality for the K-mount when they are eventually released. 

    CP+ 2017: Ricoh teases upcoming D FA* 50mm F1.4

    We’ll add more details (and images) if we can persuade someone to lift up the box and show us the lens at close quarters, but for now, here’s a picture of a Pentax KP that’s been cut in half, just to tide you over.

    Articles: Digital Photography Review (dpreview.com)

  • CP+ 2017: You want a Fujifilm GFX 50S (and we have the shots to prove it)

    The Fujifilm GFX 50S is one of the most talked-about recent camera launches, and for good reason. Announced at Photokina last year, it’s Fujifilm’s first medium-format camera since the days of film.

    It’s based around a familiar 51.4MP sensor, uses a new G-mount and offers weather sealing. With its late February launch imminent, we’ve just taken delivery of a production camera, in Yokohama. Take a look at some of the first images from this potentially groundbreaking new system.

    See our Fujifilm GFX 50S sample gallery

    Articles: Digital Photography Review (dpreview.com)

  • StyleShoots Live robotic photography studio uses AI to shoot and process photos

    A new robotic ‘smart studio’ device aims to increase brands’ photography efficiency and productivity by replacing, to a certain degree, professional human photographers with artificial intelligence and a robotic camera/lighting system. Called StyleShoots Live, this smart studio is equipped with robotic lighting, a Canon 1DX Mark II camera, and machine intelligence for shooting, processing and exporting photos and video automatically.

    StyleShoots, the Dutch company behind the smart studio, unveiled the product on Wednesday, saying it is ‘designed to create instantly edited video and stills for fashion lifestyle and eCommerce shoots in minutes.’ This is made possible via a large steel enclosure in which a model is posed. A variety of technologies then make technical decisions, adjusting lighting and camera settings as necessary to shoot content that matches brand-specified customized styles.

    The resulting content is automatically processed, including things like cropping images to certain aspect ratios or stitching together multiple videos. The final content can then be reviewed by the human in charge and, if approved, exported for various platforms. A human is given control over the entire process via a built-in iPad Pro with a Live View mode of the model.

    Speaking about the smart studio, StyleShoots’ Head of Product Anders Jorgensen said:

    ‘Fashion brands need to keep their customers engaged with fresh content every day – and video shared on social media is the most powerful form of storytelling. To keep up with the continuous demand, StyleShoots Live creates stills and video ready for publishing on Instagram, Facebook, Snapchat, and websites within minutes – without any manual editing or post production.’

    Of course, such a studio raises concerns about technology and its potential ability to replace human photographers with machines. In response to that concern, StyleShoots explained in a long FAQ sheet that it didn’t design its smart studio to be a replacement for humans. ‘To run a fashion shoot,’ the company explained, ‘you need a creative eye to compose the shot, pose the model and style the clothes — a robot can’t do that (yet).’

    Source: StyleShoots

    Articles: Digital Photography Review (dpreview.com)

  • Fujifilm updates X-mount lens roadmap

    Fujifilm’s creation of cine lenses and a medium-format system doesn’t mean it’s forgotten its stills-shooting X-mount audience. The company has announced an updated lens roadmap, adding an ultra-wide zoom and a telephoto prime lens, both due in 2018.

    The updated roadmap positions the ‘Ultra Wide Angle Zoom’ fractionally to the left of the existing 10-24mm F4 R OIS (15-36mm equiv), suggesting it’s likely to cover a similar range but presumably with a different aperture value. Meanwhile, the ‘Telephoto Prime’ lens seems pinned around the 200mm (300 equiv) point.

    The X-mount versions of the MK cine zooms are also added to the roadmap, joining the 80mm F2.8 R LM OIS WR Macro as being expected in 2017.

     The latest version of the Fujifilm X-mount lens roadmap can be found here.

    Articles: Digital Photography Review (dpreview.com)

  • Cosina announces development of three Voigtlander E-mount lenses

    From left to right: Nokton classic 35mm F1.4, Nokton 40mm F1.2, Macro APO-Lanthar 65mm F2.

    Cosina has announced the development of three manual focus Voigtländer prime lenses for Sony E-mount: the MACRO APO-LANTHAR 65mm F2 Aspherical, the Classic Nokton 35mm F1.4, and NOKTON 40mm F1.2 Aspherical. All three lenses offer complete E-mount support and will transmit EXIF data, will work with in-body image stabilization and allow automatic magnification when focusing.

    Originally announced at Photokina 2016, the Macro APO-Lanthar 65mm F2 is one of the brightest Macro lenses for full-frame, and offers a reproduction ratio of 1:2. The Classic Nokton 35mm F1.4 is a redesign of the M-mount version, with optimization for the Sony’s sensor. Finally, the Nokton 40mm F1.2 is the fastest 40mm for full-frame format, and will be one of the fastest E-mount lenses available.

    Pricing and release dates for all three lenses are currently unavailable.

    Articles: Digital Photography Review (dpreview.com)

  • Pentax announces development of 50mm F1.4, adds lenses to K-mount roadmap

    Pentax is displaying a prototype version of a new 50mm F1.4 for K-mount at CP+ 2017, and has also added an 85mm F1.4 and an unspecified telephoto zoom to their roadmap.

    Press Release

    RICOH to Exhibit One Reference Product at CP? 2017 Camera and Imaging Show

    TOKYO, February 22, 2017 ?RICOH COMPANY, LTD and RICOH IMAGING COMPANY, LTD. is pleased to inform the exhibition of one reference product — interchangeable lens currently under development — at CP + 2017 , one of the largest and most comprehensive camera and imaging show in Asia. This annual event will be held from February 23rd to February 26th at the PACIFICO YOKOHAMA convention center in Japan.

    Reference of Products
    Interchangeable lens for PENTAX K mount digital cameras
    Model name: D FA?50mmF1.4(tentative)
    Product information:
    ?An image circle accommodating the image size of 35mm full-frame digital cameras
    ?High-performance Star (?)-series lens with high-resolution , high-contrast images and beautiful bokeh (defocus) effect
    ?Price: Not decided
    ?Market launch: Not decided
    Notes:
    Model name, design, specification are all tentative and subject to change without notice. Price and marketing launch date will be announced at later date.

    Articles: Digital Photography Review (dpreview.com)

  • Buyer’s Guide: Canon EOS Rebel T7i (800D) vs EOS 77D vs EOS 80D

    In February, Canon announced the EOS Rebel T7i (800D) and EOS 77D, adding two new choices to the company’s already confusing lineup. In this article we’ll break down what separates the T7i, 77D and the existing EOS 80D – and which is the best one for your needs.

    Spec comparison

      Rebel T7i/800D EOS 77D EOS 80D
    MSRP (body only) $ 749  $ 899 $ 1199
    Sensor 24.2MP APS-C CMOS
    Processor Digic 7 Digic 6
    ISO range ISO 100-25600
    (expands to 51200)
    ISO 100-12800
    (expands to 25600)
    AF system  Dual Pixel + 45-pt all-cross-type
    Shutter speed 30 – 1/4000 sec 30 – 1/8000 sec 
    X-sync 1/200 sec 1/250 sec
    LCD size/type 3″ fully-articulating (1.04M-dot) 
    Viewfinder mag/coverage 0.82x / 95% 0.95x / 100%
    (‘Intelligent’)
    Control dials One Two
    Max Continuous 6 fps  7 fps
    Video 1920 x 1080 @ 60p/30p/24p
    Mic jack No Yes
    Headphone jack No Yes
    Bluetooth Yes No
    Battery life (CIPA) 600 shots 960 shots
    Battery grip No Optional
    Weather-sealing No Yes
    Dimensions 131 x 100 x 76mm 131 x 100 x 76mm 139 x 105 x 79mm
    Weight (CIPA) 532 g  540 g 730 g

    In most respects, the 80D is the better of the three cameras, which is what you’d expect given its price premium. Let’s break it down into various areas for a closer look.

    Body & Design

    What really sets these three models apart are style and build quality. The EOS Rebel T7i is very much a Rebel. It’s compact, plastic and has a single control dial and small-ish optical viewfinder. The T7i, along with the other two cameras in this comparison, has a 3″ fully articulating touchscreen LCD.

    The Rebel T7i’s top-plate controls are all located on the right side. The EOS 77D adds an LCD info display in the place of the mode dial, which moves to the left.
    The optical viewfinder, LCD and most of the controls are the same on the T7i as they are on the 77D. The 77D adds a second control dial around the directional controller (with a lock switch) as well as an AF-On button for fans of back-button focus.

    As you’d expect, the 80D is bigger and better in terms of build quality. The body is weather-sealed and the shutter is rated to 100,000 cycles (Canon doesn’t say how long the Rebel and 77D will last, but it’s probably safe to say ‘not as long’.) Its pentaprism ‘Intelligent Viewfinder’ has 100% coverage and the ability to overlay all kind of information on top of the scene, such as focus point layout, composition grids and an electronic level. The grip is larger and, unlike the other two models, a battery grip is an optional extra. The 80D also offers a headphone jack, in addition to the mic jack found on the other two models.

    The controls on the 77D are quite similar to those on the 80D. The 80D has a larger viewfinder and no labels on its directional controller. It lacks the Wi-Fi button found on the 77D.
    Again, the 77D closely resembles its big brother. The 80D has additional buttons, though, for AF, drive and metering.

    The Guts

    The Rebel T7i, EOS 77D and EOS 80D share the same 24MP APS-C CMOS sensor. However, the Rebel and 77D have Canon’s latest Digic 7 processor, compared to the Digic 6 on the 80D. Canon claims that the Digic 7 provides a full-stop improvement in JPEG high ISO noise levels compared to Digic 6, though comparing the Digic 7-powered EOS M5 against the 80D seems to contradict that. In addition, the native ISO range tops out at 25600 on Digic 7 vs 12800 on Digic 6. All three cameras can further expand their maximum ISO by a full stop. 

    Canon says that the Digic 7 also improves subject-tracking performance, and when we reviewed the EOS M5 mirrorless camera, we found it to be a step above the EOS 80D. It’s probably a safe assumption that the Rebel T7i and EOS 77D will perform as well as the M5 when live view shooting.

    Digics aside, all three cameras use the same Dual Pixel CMOS AF system, which we’ve found to be effective for both stills and video. They also share a 45-point, all-cross-type phase-detect system for shooting through the viewfinder as well as a 7560-pixel RGB+IR metering sensor that uses ‘Color Tracking’ to detect skin color and assist in focusing.

    When shooting through the viewfinder on all three cameras you’ll get 45 all-cross-type points, with the center-point being dual-cross-type. Dual Pixel AF has phase-detect pixels built into the CMOS sensor, which allows for fast AF in live view and video. The phase-detect area covers 80% of the frame, as illustrated above.

    Features

    This is the area in which the three cameras start to diverge, though not dramatically. Let’s start at the bottom with the Rebel T7i/800D.

    The T7i offers Full HD video capture at 60p, 30p and 24p, as well as the PAL equivalents at bit rates of up to 60Mbps. You get manual exposure control and Auto ISO while capturing video, though it’s not clear if the T7i will let you adjust exposure compensation in those situations (signs point to ‘yes’). Manual audio level controls are available, plus a wind filter.

    You get to take advantage of Dual Pixel AF’s solid subject tracking performance and easy rack-focusing courtesy of the touchscreen display. There’s also a time-lapse movie mode and an HDR movie mode (shudder). Something that the Digic 7 allows for is 5-axis digital image stabilization, which is a feature the 80D’s Digic 6 does not support.

    In terms of continuous shooting, the T7i can take up to 27 Raw, 23 Raw+JPEG or an unlimited number of JPEGs at 6 fps, assuming that you’re using a high-speed UHS-I card. Battery life sits at 600 shots per charge (CIPA standard).

    And then there’s Wi-Fi, which is Canon’s most advanced system yet. You get the usual Wi-Fi connectivity using the Canon Connect app, as well as NFC for quick pairing with Android phones. What’s new is Bluetooth support, which not only makes pairing easy, but also maintains a constant connection so you can quickly turn your phone into a remote. When using the app with Bluetooth there’s a shutter release button for shooting, plus a four-way controller for playback. If you want full-on remote control with live view, the app will automatically switch over to Wi-Fi.

    Canon’s new BR-E1 Bluetooth remote is compatible with the Rebel T7i/800D and the EOS 77D. Notice the W/T buttons, which can be used with the available PZ-E1 power zoom adapter (that only works with the EF-S 18-135mm PZ at this time).

    Something new the T7i/800D brings to the table is Feature Assistant, which is very similar to the Guide feature on the Nikon D3000-series. When you rotate the mode dial, the LCD displays visual representations of what each mode does. Once you’ve selected a mode, you’ll get a slider that illustrates the effect of aperture or shutter speed adjustment. It’s pretty well-done for those who learn toward the beginner end of the spectrum. This feature is also available on the EOS 77D, though it’s hidden by default.

    So what features do you gain by stepping up to the EOS 77D, aside from the physical ones? Not a whole lot. You gain interval and bulb timers and a few more custom controls (due to the extra physical buttons). Everything else, including burst rate and battery life, is identical.

    Moving up to the 80D mostly provides better performance and even more custom controls. Performance-wise, the max shutter speed rises to 1/8000 sec, the x-sync speed to 1/250 sec, and the burst rate to 7 fps. Battery life is rated at 960 shots per charge, and that’s without the optional grip.

    Feature-wise you gain a lot more control over autofocus settings, and an AF micro-adjustment tool is also available. What are you missing out on by having a slightly older camera? Really it’s just Bluetooth and the 5-axis digital IS in movie mode (we can’t imagine your average 80D buyer using the Feature Assistant very often).

    So which is best for you?

    The difficult decision isn’t so much between the 77D and the 80D – the differences are pretty clear-cut. If you need something with much superior build quality, faster burst rates and more controls over autofocus, then it’s your choice. While the 80D’s live view subject tracking abilities may fall below that of the 77D (and T7i), image quality should be similar, despite Canon’s claims to the contrary.

    The Rebel T7i / EOS 800D showing off its new UI.

    The choice between the Rebel T7i/800D vs the 77D is where it’s a bit more challenging. Obviously, budget will be one thing any buyer will consider. If you’re pinching pennies then you’re probably going to choose the Rebel. If you’re willing to spend about $ 150 more, then we think that the EOS 77D is the better choice. It’s not any larger, the extra control dial saves a lot of hassle and the LCD info display is a nice touch. And, if you’re enthusiastic about video, having a mic jack will come in very handy.


    If you’re trying to make this exact decision right now, or just want to propose alternatives, then head down to the comment section below. Let us know if we missed anything in this comparison, too!

    Articles: Digital Photography Review (dpreview.com)

  • Throwback Thursday: the Canon EF 24-70mm F2.8L

    Photo by Daniel Dionne

    This week the Sigma ‘Art’ line gained a lens many had been clamoring for: a 24-70mm F2.8 zoom, which nowadays seems a required lens for many professional shooters. This week we go back to where it started: the original Canon 24-70mm F2.8L.

    Look across all camera systems and you’ll find that they all offer some sort of constant aperture 24-70mm or ‘normal’ zoom equivalent that covers this range. There’s a good reason for it. This zoom range covers the wide area and the mild telephoto area, rather than all wide or all tele. It’s a flexible range, and appeals to photographers of many different disciplines.

    The odd thing is, the 24-70 is only 15 years old. In 2002 the very first 24-70, Canon’s F2.8L, replaced its already highly regarded 28-70mm F2.8L. Since then, the 28-70 zoom has faded away and is typically only seen as a variable-aperture kit zoom, or affordable constant-aperture zoom lens. Everyone since has gone crazy for the 24-70.

    Unusually, the 24-70 F2.8 was ‘longest’ at its wide-angle end. Photo by Cburnett.

    The original had some very interesting design quirks. The zoom is ‘reversed’, meaning the barrel is at its maximum extension at 24mm, and is at its shortest at 70mm. With the lens hood mounted behind this extending element, the lens shade was able to provide the right amount of coverage for all focal lengths, as its extension relative to the front element is shortest at 24mm, and longest at 70mm, getting out of the way when wide, and providing extra shade when shooting at 70mm. 

    The 24-70 is at its most compact at its full telephoto end. Photo by Cburnett.

    Now, the term ’24-70′ is fairly ubiquitous, and is almost generic. Wedding shooters and photojournalists have led the way adopting it, attracted to its versatile field of view and constant aperture. By 2007 Nikon had released their own 24-70 F2.8 to replace their 28-70 F2.8. Sony came shortly after with the alpha mount 24-70 in 2008. Third party manufacturers followed suit, releasing their versions in the 2010’s.

    The Mark II version of Canon’s 24-70mm F2.8 arrived in 2012.

    When photographers ask questions like ‘what lens should I choose for this shoot,’ or ‘I only have a budget for one lens, what should I get,’ plenty of people will recommend a 24-70. What’s really amazing is how its popularity can be traced to a single lens introduced just fifteen years ago.

    Articles: Digital Photography Review (dpreview.com)

  • Instagram carousel-style posts are finally here for everyone

    Instagram has started rolling out a new feature to all accounts: an option to include multiple photos and videos in a single post. Starting with version 10.9 for iOS and Android, users can now select up to ten photos and videos to assemble slideshow-style posts. 

    Creating slideshows is simple. Start a new post and instead of choosing one image, tap the ‘select multiple’ option to begin selecting images. You’ll be able to drag and drop to re-order images before finalizing the post. In your Instagram feed, blue dots on the bottom of the post are your cue that a post is flippable. 

     

    Around town with the Panasonic GX850.

    A post shared by Allison (@allisonjo1) on

    Instagram users will recognize slideshows, since they’ve been an option for advertisers for a couple of years. It wasn’t clear until recently whether Instagram would offer the feature to regular schmoes like us, but here we are. One gripe photographers may have though is that the feature forces the 1:1 crop on all slideshow content, unlike individual photo posts.

    Are you looking forward to using multiple-photo posts on Instagram? Let us know in the comments.

    Articles: Digital Photography Review (dpreview.com)

  • First Look: Fujinon MK18-55mm T2.9 cine lens

    First look: Fujinon MK18-55mm T2.9 cine lens

    The new Fujinon MK18-55mm T2.9 cine lens is the first of the company’s new line of ‘MK’ series Fujinon lenses aimed at the ’emerging production’ market. These lenses are designed to meet the needs of cinematographers who require features generally found on cinema lenses, who often work in the Super 35 format, and can’t justify the cost of lenses costing tens of thousands of dollars more than their cameras.

    According to Fujifilm, the MK lenses are basically a smaller version of its Cabrio series of cinema lenses, which typically cost $ 20,000 or more. The two lens lines share the same coatings and general mechanical design for moving lenses and groups. Between the 18-55mm and the already-announced MK50-135mm lens, the MK line covers the very useful 18-135mm range for Super 35 shooters.

    Perhaps the most interesting feature, however, is Fujifilm’s use of Sony’s E-mount standard, which we’ll look at next.

    First look: Fujinon MK18-55mm T2.9 cine lens

    So why Sony E-mount? Fujifilm already builds high-end lenses for the PL mount favored by film and broadcast studios. But the company wants to address the burgeoning market of independent filmmakers, small production houses, and other professionals using the Super 35 and APS-C formats. Sony has a huge presence in this market, with many professionals using the Sony FS7, FS5, and even a-series cameras. However, there are few dedicated cinema lenses for E-mount, with many shooters using EF-mount lenses via adapters.

    This means there’s a huge potential market of professional videographers who can be targeted. Also, since these lenses are built to mount so close to the sensor, they can’t be adapted to mount on PL mount cameras, meaning that Fujifilm doesn’t risk cannibalizing sales of their HK, ZK, and XK range of cine lenses.

    First look: Fujinon MK18-55mm T2.9 cine lens

    One difference between cinema lenses and most modern photography lenses is that cinema lenses use an all mechanical design. There’s no ambiguity of movement, such as focus mechanisms that keep turning when they reach the end of their range.

    Additionally, gearing on lens elements allows the use of accessories such as a follow focus (a geared control that allows fine-grained, smooth control over focus, often relocated to a more convenient position). The gearing also allows motorized control of any of theses rings, if the lens itself is buried too deeply in a rig or placed on a shoulder mount or Steadicam, where direct access is not practical.

    The Fujinons both use the industry-standard 0.8 gear pitch, which allows them to be used with the broadest range of existing accessories.

    First look: Fujinon MK18-55mm T2.9 cine lens

    An important aspect of cinema lenses is that lens sets are often matched so that lenses are the same (or very similar) size and weight, which facilitates easy switching and doesn’t require the entire camera rig to be modified or rebalanced when a lens change occurs. This way, it’s easy to switch lenses while keeping things such as matte boxes, follow focus, or stabilization systems in place. 

    Lenses in a set typically have the same T-stop to insure perfectly consistent exposure when switching lenses, as well as producing the same color and contrast.

    The MK lenses appear to achieve this. The MK18-55mm and MK 50-135mm lenses have the exact same weight, dimensions, front diameter, and filter size, which should make it easy to switch between them without issue.

    First look: Fujinon MK18-55mm T2.9 cine lens

    The MK18-55mm lens, as well as the upcoming MK50-135mm version, are both T2.9 lenses. Unlike F-stops, which are based on the physical aperture size of a lens, T-stops indicate the actual amount of light transmission for the lens. This makes it possible to switch lenses with the confidence that all lighting and exposure settings will be consistent when a lens change occurs, and that all footage can be matched very closely.

    First look: Fujinon MK18-55mm T2.9 cine lens

    The focus system of this lens is designed to meet the needs of cinematographers. It has 200 degrees of focus rotation, allowing for very precise focus adjustments using a follow focus system. Additionally, the focus mechanism has hard stops at the end of its range, making it possible to do things like mark positions for a focus pull with no ambiguity about where focus will occur. In contrast, most DSLR or mirrorless lenses continue rotating even after reaching the end of their focus range, making this extremely difficult.

    The lens also includes precise distance marks. This may not be a big deal to still photographers, who typically focus through the lens or on an LCD screen, but it’s important if you have a separate focus puller who’s trying to follow the action in a ‘blocked’ scene, where all the action takes place at prearranged distances.

    First look: Fujinon MK18-55mm T2.9 cine lens

    Another feature that is hugely valuable for video work, yet not generally important for stills, is a parfocal design.

    Parfocal zooms maintain focus at the same distance, even when you change the focal length. This is of little value in the autofocus world of stills shooting: it’s trivial to get the lens to refocus after a zoom and before you fire the shutter. But in the realm of video shooting, where the process of zooming the lens may be part of the final product, you can’t afford for the footage to drop out of focus, mid shot.

    The parfocal design means, for instance, you can frame a wide-shot of a two-person interview and then zoom-in on one of the subjects, without them dropping out of focus. Both of the Fujinon lenses exhibit parfocal behavior. Zoom can be adjusted using the included lever or via the lens gearing.

    First look: Fujinon MK18-55mm T2.9 cine lens

    In addition to parfocal design, another desirable property of cinema lenses is that they don’t exhibit lens breathing, a phenomena in which adjusting the focus of a lens slightly changes the field of view at the same time.

    As with parfocal design, this isn’t a big issue for most still photographers as only the ‘decisive moment’ is being captured. For cinematographers, however, adjusting focus during a shot is very common (racking between two subjects, for example), and it’s distracting to the audience when this also causes the field of view to shift. As such, the MK18-55mm is designed to suppress lens breathing during focus operations.

    First look: Fujinon MK18-55mm T2.9 cine lens

    In addition to regular shooting, the MK18-55mm also includes a macro function that makes it possible to focus within a few inches of the front lens element. It’s probably not something most people will use all the time, but if you need a macro shot in your production it allows you to capture the footage without bringing in a non-standard lens.

    Additionally, and consistent with being developed alongside studio-quality lenses, the MK lenses feature an adjustment flange to correct back focus. In video circles, ‘back focus’ refers to the distance at which the lens is attempting to focus its image: and perfect performance can require very slight adjustment to correct for any manufacturing tolerances. Studio cameras often allow tiny movements of their mount to ensure the correct lens to sensor distance. Since the MK lenses are likely to be used on cameras without this correction, it’s included in the lens, instead.

    First look: Fujinon MK18-55mm T2.9 cine lens

    One of the most exciting aspects about the Fujinon MK lenses requires taking another look at why these are going to be E-mount lenses.

    In addition to a potential market of E-mount videographers, and Sony’s willingness to share its E-mount specification, there’s another reason we suspect Fujifilm has gone with E rather than EF or PL: the similarity to its own X mount. While the details differ, the flange-back distances of the two mounts vary by only 0.3mm, meaning that any optical design that works for the E-mount should work similarly well for Fujifilm’s X-mount.

    In fact, Fujifilm has already announced that X-mount versions of these lenses are being developed for launch later this year, which raises the question: is Fujifilm really expecting owners of current X-mount cameras to spend $ 4000 on video-specific lenses? Or does this lens, and all the work done on developing the X-T2’s 4K capabilities, herald a more substantial entry for Fujifilm into the semi-pro video space?

    Articles: Digital Photography Review (dpreview.com)