Category: Uncategorized

  • Impossible launches special edition Polaroid 600 and metallic frame color film

    Impossible has released a special edition of its Polaroid 600 instant camera with a two-tone black and white design. The new model is an online-shop exclusive and will set you back $ 179 in the US or €149 in Europe.

    In addition, the company has revealed the Metallic Frame Edition color film pack for 600-type cameras which places your analogue instant photos into shimmering foil frames of different colors. Each photo in the pack of eight features a different colored metallic frame, including gold, blue, purple and pink. The Metallic Frame Edition film pack is $ 24.49 in the US and €21.00 in Europe. More information is available on the Impossible website.

    Press Release:

    CAPTURE THE MAGIC OF SUMMER WITH IMPOSSIBLE

    Impossible curate a selection of instant cameras and vibrant frames that will help you capture the essence of summer

    Summer is the perfect time to go outside and start shooting. As the weather gets warmer and the days get longer, there’s no better time to get armed with an instant camera and film from Impossible, to help you chase the magic of summer light. Shooting with instant film is all about slowing down, producing something tangible that can be shared – taking time out from the world of all things digital. Impossible now offer a range of styles for both beginners and avid photographers alike, this carefully curated selection of vivid frames and classic Polaroid® cameras will allow you to leave reality behind for just a moment and escape into the hazy hot days, and long balmy nights.

    ALL THE COLORS OF THE RAINBOW, BUT METALLIC.
    The latest release in our popular colorful frame series, Impossible has created the Metallic Frame Edition color film pack for 600-type cameras, placing your analog instant photos in a range of shimmering foil frames. Each photo in the pack of eight film features a different colored metallic frame, from gold and blue to purple and pink. You never know which color you’ll get next, making this the perfect pack for creating instant photos with a touch of chance this summer. Films priced at £18.99/€21.00/$ 24.49

    IT’S ALL ABOUT MINT AND PINK THIS SUMMER.
    Expanding Impossible’s Special Edition film series, this release has been specially created for use with Polaroid® 600 type and Impossible I-type cameras. First up, Impossible offers the original format color instant film in a bold and blushed Hot Pink that’s perfect for summer days and hazy nights. This is countered by the cooler tones of the Mint frame edition which provides an ideal palette for seaside scenes and nature photography.This release continues in the spirit of summer, allowing you to create unique and fresh photos for every occasion this season. Films priced at £18.99/€21.00/$ 24.49

    A CLASSIC CAMERA WITH A MONOCHROME TWIST.
    Offering a monochrome twist to the original Polaroid® camera, Impossible’s special edition Polaroid® 600 Two-Tone Black & White elevates the playful point-and-shoot classic with a custom black & white finish. Stand out from the crowd this summer and make real photos with a Polaroid® camera you’ll want to take everywhere, every day, for every occasion. 600 type is the perfect camera for anyone who’s just getting started with instant photography. Cameras priced at £129.00/€149.00/$ 179.00
    http://www.impossible-project.com

    Articles: Digital Photography Review (dpreview.com)

  • Camtraptions launches PIR Motion Sensor

    Camtraptions has launched a new camera trap sensor that is designed for taking photographs of rare and nocturnal wildlife. The sensor can be deployed and left in place for weeks or even months at a time. It also allows for setup and triggering of flash guns or other light sources.

    Camtraptions, founded by wildlife photographer Will Burrard-Lucas, has been creating sensors for DSLR camera trap photography since 2014. Over the last three years, the company has gathered feedback from its users in order to develop a new sensor that is easier to use than previous versions and offers a number of innovative features for both still photography and video shooting.

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    The new sensor comes with a weather-proof housing and adjustable ‘blinkers’ that limit the sensor’s field of view to offer better control over composition. It can be either strapped to a tree or mounted on a small tripod next to an animal trail or other focal points for wildlife.The Camtraptions sensor is compatible with Canon, Nikon and Sony cameras, with more camera brands to be supported in the near future. The sensor can be pre-ordered now for £150 ($ 191) at Camtraptions.com where you’ll also find more information and product videos.

    Press release

    Press Release: Professional Camera Trap Photography Made Easy

    12 June 2017, London, UK – Camtraptions has reinvented the camera trap sensor, making it easier than ever before to take high-quality photographs of rare and nocturnal wildlife.

    A camera trap can be left out for long periods of time, just waiting for the moment that an animal enters its field of view. The camera trap sensor then detects the animal and automatically triggers the camera. Multiple camera traps can be deployed at once and left in place for weeks or even months at a time in order to capture images of extremely rare or elusive animals. Placing a camera in advance of the animal turning up also gives the photographer time to set up attractive, studiolike lighting in order to take creative images of nocturnal wildlife.

    Camtraptions has been creating sensors for DSLR camera trap photography since 2014. The original Camtraptions PIR motion sensor broke new ground by making it easy for anyone to turn an old DSLR camera into a high-quality camera trap for photographing wildlife.

    Photographers have used the Camtraptions sensor to win awards in some of the world’s most prestigious competitions. Richard Peters, for example, used the Camtraptions sensor to take his image “Shadow Walker”, which won the Urban category of Wildlife Photographer of the Year and was also the overall winner in the GDT European Wildlife Photographer of the Year competition.

    Over the last three years, Camtraptions has gathered feedback from its users and taken the collective experience of camera trappers around the world to develop a new sensor that is easier to use than ever and introduces a number of innovative features for both still photography and video shooting.

    The new sensor incorporates a rugged weather-proof housing and adjustable “blinkers” that limit the sensor’s field of view to provide greater control over the composition of the final image. It is very discreet and can be either strapped to a tree or mounted on a small tripod next to an animal trail or some other focal point for wildlife.

    Will Burrard-Lucas, founder of Camtraptions and a wildlife photographer himself, said “we launched the new sensors to our existing customers last month and the first batch sold out in a couple of days. Our second batch of sensors will start shipping next week. People are already using the new sensor to photograph polar bears in the Arctic, tigers in India, jaguars in South America, lions in Africa and cougars in the US. Many people are also using the new sensors closer to home, to take creative images of wildlife in their own backyards. For me the most rewarding part is seeing the wonderful images of the natural world that our customers are getting.”

    The Camtraptions sensor is compatible with Canon, Nikon and Sony cameras, with more camera brands to be supported in the near future. The sensor can be preordered now for £150 at Camtraptions.com.

    Articles: Digital Photography Review (dpreview.com)

  • First pictures from the new Nikon 8-15mm fisheye

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    Nikon Ambassador Joshua Cripps was lucky enough to get hold of one of the company’s new lenses recently, for a shoot in Patagonia. Joshua took the new AF-S Fisheye NIKKOR 8-15mm F3.5-4.5E ED, along with his D810, to the southern area of the country. There, he shot the mountains, lakes and glaciers that make Patagonia such a popular location with photographers.

    The sun setting over as mountain in southern Patagonia. Photo by Joshua Cripps, used with permission.

    While many people avoid fisheye lenses on the (mistaken) assumption that they will always create unnaturally distorted images, Joshua found that with practice, the 8-15mm can be used to create very naturalistic compositions, with the benefit of a much wider field of view than would be possible with a conventional wide-angle lens.

    As well as stills, he also used the new 8-15mm to create some time-lapse video.

    Read Joshua Cripps’ first impressions of the Nikon 8-15mm fisheye

    Articles: Digital Photography Review (dpreview.com)

  • Silkypix adds clarity tool and compatibility with Sigma dp Quattro series

    Ichikawa soft laboratory has included compatibility with the X3F Raw file format of the Sigma dp Quattro series of cameras in the latest version of its Silkypix software application. Developer Studio 8 allows owners of the dp 1, dp 2 and dp 3 Quattro cameras to process the Raw files produced by their unique Foveon sensors.

    The version 8 of the application also adds a clarity slider tool for the first time, as well as an updated control slider for noise reduction. Those who like hard copies of their images will be able to take advantage of a new soft-proofing function that displays pictures as they will be printed, and some general improvements to the user interface are said to make using the program more straight forward for everyone. Focus peaking is another new feature, and now a single license permits the software to be activated on up to three computers.

    The application costs 16200 Japanese Yen (approx. $ 150) for new purchasers but those with existing licenses from software bundled with cameras can upgrade for a smaller fee.
    For more information and to download Developer Studio 8 see the Silkypix website.

    Press Release

    SILKYPIX Developer Studio 8

    RAW Photography Software for Windows and macOS Released

    Ichikawa soft laboratory Co., Ltd. (Mihama-ku, Chiba-city, Chiba, Japan : Representative Director Yoshikuni Ichikawa) announces the release of SILKYPIX Developer Studio 8, the latest version of the RAW photo software series for Windows and macOS. It is immediately available on the ISL Online Store.

    About SILKYPIX Developer Studio 8
    SILKYPIX Developer Studio 8 is the standard version of the SILKYPIX Developer Studio series that includes adjustment of exposure, white balance and contrast, as well a correction tools such as dust removal and lens aberration.
    In addition, it incorporates the advanced image processing engine as SILKYPIX Developer Studio Pro8, achieving higher image quality in high color separation performance, excellent noise reduction and more.

    SILKYPIX Developer Studio 8 Key Features

    Clarity Adjustment
    Tone adjustment tools now include a clarity parameter to adjust the luminance level of each pixel based on information from surrounding pixels. Increasing clarity enhances details of the subject in a photo that may otherwise have muted features. Decreasing clarify results in a soft ambience with a soft focus. Clarity adjustment is a powerful tool for achieving desirable results especially in women and children’s portraits.

    Soft proofing
    Utilizing ICC profiles, SILKYPIX Developer Studio 8 includes a soft proof display that simulates the appearance of a photo as it may appear when printed. With this new feature, printing mistakes can be prevented, and printing result closer to the intent of the photographer can be obtained.*1
    *1 It must be an environment where the monitor is color managed

    Focus Peaking
    Focus peaking detects the parts focused, based on from adjacent pixels in the image, and to display them with colors added to those parts. Focus peaking is extremely useful for analyzing the area of focus when the photo was taken.

    One License for Three Computers
    SILKYPIX Developer Studio 8 is used by photographers that utilize multiple devices including desktops, laptops and tablets running either Windows or macOS. Now each license can be used on a total of three devices in any combination of operating system.

    Supports SIGMA dp Quattro series X3F file (RAW format)*2 (only supported with 64-bit)
    SILKYPIX Developer Studio 8 has supported the SIGMA dp Quattro series X3F file (RAW format) equipped with Foveon X3®*3 sensor. With the SILKYPIX image engine color expression and various adjustment tools, the range of possibilities for creative expression in the SIGMA dp Quattro series X3F file (RAW format) expands.
    Supported Cameras: SIGMA dp0 Quattro, dp1 Quattro, dp2 Quattro, dp3 Quattro
    *2 It is compatible with SILKYPIX Developer Studio 8 series or later.
    *3 Foveon X3® is a registered trademark by Foveon Inc.

    New function / Improvement list
    Tone – Clarity slider addition
    Dodge / Color Burn (HDR) – Dodge and Color Burn can be individually adjusted
    Noise reduction – Neat noise slider addition
    Display warning – Soft proofing addition
    Warning indication – Focus peaking addition
    Preview display Select background color
    Choose Rating Display / Non-display under the thumbnail display
    Improved User Interface
    One License Can Be Used on Three Computers

    Articles: Digital Photography Review (dpreview.com)

  • Insane 49-inch monitor from Samsung redefines wide-screen

    Samsung has introduced its new CHG90 monitor, which has an impressive 49-inch screen and ultra-wide 32:9 aspect ratio. It features a VA curved display with quantum dot technology, supports 125% of sRGB and 95% of DCI-P3 color spaces, and features HDR ‘picture enhancement technology.’

    It’s hard to get a sense of the display’s size from photos, but this youtube video from BWOne is very helpful in that regard.

    The resolution may bring a bit of disappointment, however. Most photographers in the market for a new display today are probably focused on 4K or even 5K options, but the CHG90’s resolution is 3840×1080 pixels. (Basically, it’s two 1080HD screens side-by-side.) That won’t provide the high pixel densities many of us are used to, but it does deliver a lot of horizontal real estate.

    Samsung makes it pretty clear that this monitor is aimed at gamers, but it got me thinking… would you use a display like this for photo editing? It would be a heck of a way to scroll through my Lightroom library, and I can see hard-core panorama photographers nodding their heads in agreement, but what about the rest of us? What do you think?

    Articles: Digital Photography Review (dpreview.com)

  • Shooting experience: how the Nikon D7500 won me over

    Initially, the D7500 was going to be my secondary camera for a music festival I was shooting, and the D750 was going to be my primary. But ultimately I ended up using the D7500 more.

    The arrival of the Nikon D7500 to our office coincided with one of my favorite annual Seattle events, the Big Building Bash, an all-day music festival held in the city’s industrial SoDo neighborhood.

    Ordinarily I shoot music with a Nikon D750 and two primes, which vary depending on the space I’m shooting. I run a small publication – along with a group of contributors – documenting the DIY aspects of Seattle’s music community. This mostly means shooting in small, intimate spaces where multiple camera bodies or big lenses would likely raise an eyebrow or two.

    But Big Building Bash is a bit more casual in nature than a show in someone’s living room, so I felt comfortable bringing two bodies. My kit included: The D750 with a 24mm F1.8G as my primary camera and the D7500 with an 85mm F1.8D as my secondary. Switching lenses between the two cameras effectively gave me four (equivalent) focal lengths.

    Big Building Bash is a charming little music festival held under the West Seattle Bridge in SoDo’s warehouse district. It is a showcase of Seattle’s best up and coming music, with no real emphasis on a specific genre. This leads to a vast array of acts and shooting scenarios, with the strong sun cutting through highway overpass pillars and the occasional passing train engine only adding to the overall charm.

    We got to the festival as the first bands on the schedule were starting to play. With attendees trickling in and the mid afternoon sun shining bright and direct, I started dialing in my preferred camera settings.

    AF Fine Tune

    I fired a couple of test shots with each camera and noticed that the 85mm on the D7500 was front-focused. No problem, the camera has auto AF Fine Tune. A nifty, though strangely hidden feature that automatically corrects front or back focus. It’s great for primes, but less useful for zooms, as only one adjustment value can be saved. A quick Google search pulled up our own video, revealing how to unlock this feature. Within moments my 85mm was perfectly calibrated. It was time to get shooting!

    I found myself switching the two lenses back and forth between my camera bodies. I’d forgotten how much I enjoy shooting with both a crop sensor and full frame body. The reach of the 85mm on the D7500 proved extremely useful and I appreciated also being able to go as wide as 24mm with the D750. However 35mm is probably my favorite focal length, so the 24mm on the D7500 was also a joy to use.

    3D tracking

    I’m a creature of the night, and adjusting to live music in a bright environment took some brain rewiring. Normally, I dial in all my settings manually including ISO, and shoot using AF-C and a single, manually chosen point (the center point if it’s really dark). Instead, I switched both cameras to Auto ISO and decided to give 3D tracking a go on the D7500.

    The D7500, D7200 and D750 all use the same 51-point AF system. But each has a different metering sensor, which is also used for image recognition. The metering sensor in the D7500 is borrowed from the company’s flagship APS-C DSLR, the D500, and is the highest-res of the bunch: ninety times higher than the D7200 and twice that of the D750.

    3D tracking allowed me the freedom to frame as I pleased, as long as my subject fell within the AF coverage area.

    I’d used 3D tracking before while writing about the Nikon D5 and was impressed by its reliability. The D5 also uses the same resolution metering sensor as the D7500, but with triple the AF points. And while the D750 and D7500 use the same 51-point AF system, the AF area covers far more of the D7500’s APS-C sensor than it does on the full-frame D750. The limited AF area coverage and the generally low light nature of my work are the reasons I do not often use 3D tracking on my personal camera.

    The AF coverage on the D7500 is the same as on the D7200. However the metering sensor, used for image recognition, has been substantially upgraded.

    And my inexperience using/trusting 3D tracking on anything other than the company’s most expensive body lead me to commit the unholy act of ‘chimping’ several times during the first band. In my defense, I did this just to be absolutely certain I was actually getting sharp, in-focus shots. Thankfully Carey Rose has set the ‘OK’ button on the D7500 to zoom images in playback to 100% on the focus point. This made double checking sharpness quite simple.

    This was one of the very first frames I shot on the D7500 using 3D tracking. Once I trusted its capability, I was free to concentrate on composition.

    Once I felt I could trust the subject recognition, it didn’t take long to get hooked on using the D7500’s 3D tracking. The camera stuck to my subjects of choice with ease. And the 51-point AF system provided enough coverage so that I could even place subjects close to the edge of the frame.

    ‘It didn’t take long to get hooked on using the D7500’s 3D tracking. The camera stuck to my subjects of choice with ease.’

    Ultimately 3D tracking freed me up from having to think about autofocus and allowed me to simply concentrate on composition and exposure, which in turn lead me to use the D7500 as my primary camera for the duration of the festival. That plus I liked the reach of the 85mm on it.

    Drummers with long hair are photographic gold. I used the camera’s 8 fps continuous drive to try and get the perfect frame.

    Burst, buffer and tilting touchscreen

    I don’t normally shoot in continuous drive mode, but with an 8 fps burst and a super-deep buffer of 50 Raw files or 100+ JPEGs, I figured, I’d give it a try. An eccentric drummer provided the perfect opportunity to fire off a long burst. After looking back through those images, I decided to keep the camera in continuous drive mode for the duration of the festival, figuring I might as well come back with as many photos to choose from as possible.

    The tilting touch LCD also proved useful: I use Live View on my D750 occasionally, but moving the AF point with the D-pad is a slow and annoying process. With the D7500 I could simply tap on the area I wanted to focus on. Of course, AF in Live View is contrast detect only, so speeds are a bit sluggish.

    I used the tilting touch LCD to frame this shot toward the start of the show. This was the view from the beer garden. Did I mention the D7500 has great weather beer-sealing? Because it does.

    Other takeaways

    As the festival pressed onward, and I became comfortable with my chosen settings, I slipped into autopilot mode and simply tried to enjoy and photograph as many bands as possible. It wasn’t until hours later, with the sun dropping behind the buildings, that I started to lose my faith in 3D tracking and switched to old-fashioned AF-C using a single point. To be honest, switching back felt downright prehistoric after a full day of near-compositional freedom.

    I ended up shooting over 8 hours and in that time I put away 2,542 images (Raw + JPEG) with 3/5 battery still left. Not bad for a camera with a CIPA rated battery life of 950 shots per charge.

    This was one of the last frames I shot using 3D tracking. As the band Snuff Redux finished their set, the sun ducked behind the buildings and I switched back to AF-C using one point.

    Ultimately, I brought the D7500 along to Big Building Bash thinking I’d get some time to test it for work. But I photographed the show primarily for my own purposes/publication and as such, getting the shot was paramount to testing gear. Still, if nothing else, I figured the D7500 would be a good compliment to my trusted D750. But it turns my D750 was more a compliment to the D7500.

    Note: Images in this story are all JPEGs edited and occasionally cropped to taste (no ACR support yet). You can see the original out-of-camera JPEGs in the sample gallery below.

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    Articles: Digital Photography Review (dpreview.com)

  • Fujifilm earning report indicates strong sales of X-series, lenses and GFX 50S

    Fujifilm’s earnings report for the fiscal year ending in March has been published and contains some interesting information on the company’s line of consumer imaging products. Sales figures of both X-Series cameras and lenses and the GFX medium format system have increased, according to the report.

    ‘The business of electronic imaging achieved a sales growth due to positive sales of the X-Series of mirrorless digital cameras such as FUJIFILM X-T2 and FUJIFILM X-T20 as well as their interchangeable lenses, and strong sales of the FUJIFILM GFX 50S, a medium-format mirrorless digital camera equipped with a large sized sensor, released in February.’

    Overall, the sales of the company’s Imaging Solutions division decreased 3.2% from 352.9 billion Yen to 341.8 billion Yen due to the negative effect of the appreciation of the Japanese Yen in the foreign exchange market. However, operating income went up by 15% from 32 to 36.8 billion Yen, thanks to the sales expansion of digital cameras mentioned above, an increase in sales of high-end instant photo systems and improved profitability in various business categories.

    The company is projecting a 2.4% increase in revenue over the next fiscal year for the Imaging Systems business, from 341 billion to 350 billion Yen, with operating income up nearly 17%.

    You can read the annual report for yourself here [PDF].

    Articles: Digital Photography Review (dpreview.com)

  • Photomatix Pro 6 launched with more color control and realistic-looking results

    Example picture by Ron Pepper

    UK software company HDRsoft has released version 6 of its Photomatix Pro imaging application with the promise of more realistic HDR images and better control of picture characteristics. A key new feature allows users to blend an unedited version of a picture with its HDR counterpart so that the overall effect of the process can be moderated if needed.

    The software now includes a tool called Tone Balancer that offers a wider range of choices in the render that assist in making HDR images that look less manipulated than usual, while a new brush tool provided the means to select and adjust color values in local areas. Lens and perspective corrections can also be made in this version with new facilities to deal with distortion, and HDRsoft says it has made the workflow easier to manage and follow.

    Photomatix Pro can be used to blend multiple images to create HDR images, and it offers controls for removing ghosted moving objects and to correct small movements in the camera between exposures. It can also be used to optimise the dynamic range of single image files. The package can be used as a standalone application or as a plug-in for Adobe’s Lightroom and costs $ 99 for new users. Owners of Photomatix 5 can upgrade for free, while those using earlier versions can get version 6 for $ 29. A free trial is available. For more information see the HDRsoft website.

    Press release

    HDRsoft announces the release of Photomatix Pro version 6

    The latest version of their software application that helps photography pros and enthusiasts create HDR (High Dynamic Range) photos in a large range of styles, from realistic to artistic.

    Key benefits in the new release include:

    • More style choice for realistic results. A new HDR rendering method called Tone Balancer adds more options and presets for realistic looking results. It is well-suited to real estate and natural style landscapes.
    • Refining with more control over color. With the new interactive brush tool, users can make color changes to just parts of the image, by painting over those areas. They can also fine-tune the saturation, hue, and brightness of individual colors in a photo. This control is especially useful for removing color casts and enhancing skies and other image features. Images can also be cropped to easily remove distractions or to improve their composition.
    • Avoiding overdoing it. For a more realistic look, users can blend an original photo with the rendered image, either globally or by using a brush to select specific areas.
    • Removing distortion from your photos. A new distortion correction tool makes it easy to straighten photos that aren’t level and fix perspective issues where lines don’t look parallel when they should. These are particularly helpful features for architectural and landscape photographers.

    A more intuitive workflow. Both new and experienced users will find it easier to load their images and develop them in Photomatix Pro with a guided workflow. A user can quickly open their images and move through the development process to achieve their results.

    Photomatix Pro merges photographs taken at different exposure levels into a single HDR image with options for automatically aligning hand-held photos and for removing ghosts or visual artifacts when moving objects are present in the scene. Merged images can then be adjusted with a range of precise controls and settings or with one-click presets.

    Photographers can quickly get the look they desire from natural-looking results to painterly images, from surreal and dreamy photos to ultra-realistic images with increased details.

    Photomatix Pro can also be used to enhance a single photo to boost its shadows and enhance its highlights. The program includes a plugin for Adobe Lightroom for users who want to integrate Photomatix Pro into their Lightroom workflow.

    “What’s unique about Photomatix Pro is the full range of styles it offers to render HDR photos, and version 6 makes this even better,” said Geraldine Joffre, HDRsoft Managing Director. “Unlike other apps which rely on one HDR rendering algorithm, Photomatix comes with several. Each algorithm can give an entirely different look with enhancing tones and details or fusing multiple exposures together. Photographers will find it useful to have several alternatives for processing HDR photos as things change with different subjects or lighting conditions.”

    AVAILABILITY
    Photomatix Pro 6 is available now for $ 99 USD for a single-user license. Customers who purchased Photomatix Pro 5 will receive a free upgrade. Earlier versions of Photomatix Pro can be upgraded for $ 29 USD.

    Articles: Digital Photography Review (dpreview.com)

  • Turning the Black Sea blue: NASA’s image of the day shows phytoplankton bloom

    NASA’s image of the day is a composite, taken by the Moderate Resolution Imaging Spectroradiometer (MODIS) on its Aqua satellite. It shows phytoplankton swirling in the currents of the Black Sea. Credit: NASA/Jeff Schmaltz, LANCE/EOSDIS Rapid Response

    The Black Sea is one of the largest bodies of water on earth, measuring 168,500 square miles, and it turns out not to be black at all. NASA’s appropriately-named Aqua satellite captured this shot last month, showing the deep blues and turquoise colors of the Sea from an orbital altitude of 438 miles. This is actually a composite image, made up of multiple photographs taken during several passes over the region.

    The light-colored swirls are billions of phytoplankton – floating microscopic organisms plated with calcium carbonate.

    Read more at NASA.gov

    Articles: Digital Photography Review (dpreview.com)

  • How water droplets came to life for a Gatorade ad

    Image courtesy UNIT9 and Gatorade

    Video production outfit UNIT9 pulled off some neat visual tricks in a recent project for client Gatorade. Using a custom-built ‘rain rig,’ precisely timed water droplets fall to the ground in the shape of a figure. Strobes illuminate the droplets and give the effect of freezing them, and frame-by-frame the water figure appears to run, jump and kick right in front of our eyes.

    The figure’s movements were informed by motion-capture, and the rain rig had to be timed to turn water pressure on and off at millisecond intervals. The camera, strobes and rig were all synced to work in concert with each other, and each frame was processed to correct for gravitational acceleration of the drops as they fell.

    Photo courtesy UNIT9 and Gatorade
    Photo courtesy UNIT9 and Gatorade
    Photo courtesy UNIT9 and Gatorade

    Manipulating falling water to this extent hadn’t been done before, so the rig was custom built. It’s a neat piece of innovation that plays with the most basic principle of video capture: string together a certain number of still images every second in front of a viewer’s eyes and they’ll look like a moving image. For a behind the scenes look, check out the video below and visit UNIT9’s website.

    Articles: Digital Photography Review (dpreview.com)