[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]
Illusion relies on expectation – we glance but only glimpse what is familiar and the rest blends neatly into the background, particularly as we go about our busy lives in a bustling urban center.
As nifty as these body-painted costumes by Carolyn Roper (via DailyMail) are, the reactions of passers by are the best part – a shocked bus rider or fruit-stand shopper caught in their moment of surprise by waiting photographers.
To complete the spectacle, every element is critical, from the lines of reflection on a vehicle to the details of fresh vegetables drawn on to carefully mimic tomatoes, beets, pumpkins and lettuce.
The stunts were a marketing move by Really TV for a CIA drama titled Covert Affairs – it is hard to say how well such guerrilla marketing campaigns translate to new viewers for television shows, but thanks to publishers picking up the story, well, surely a few of those spooked by these urban camouflaging antics will check out this show about spooks.
Want More? Click for Great Related Content on WebUrbanist:
Urban Camouflage: Liu Bolin, The Invisible Man
Chinese artist Liu Bolin painstakingly paints his subjects so that they seem to disappear into their surroundings in amazing urban camouflage photography.
12 Comments – Click Here to Read More »»
Urbex Camouflage: Hiding, Sneaking and Disguising During Urban Explorations
The ability to hide plain site can be a real advantage when exploring urban abandonments.
13 Comments – Click Here to Read More »»
[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]
[ WebUrbanist | Archives | Galleries | Privacy | TOS ]
You must be logged in to post a comment.