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  • The Bizarre, Chaotic Geometry of a Frank Gehry Building in Progress

    [ By SA Rogers in Architecture & Public & Institutional. ]

    Depending on how you feel about Frank Gehry’s work, this building in progress could either be fascinating, monstrous or a combination of both. But it’s hard to argue with the fact that seeing the bones of such a complex structure is more interesting than the renderings of the finished building, which is another of the architect’s mirrored and faceted standouts. Inspired by the silhouettes of the mountain ranges of its southern France setting, ‘LUMA Arles’ will ultimately tower above an experimental contemporary art center.

    Set on a former rail depot turned public park, the building is primarily sponsored by Swiss art collector Maja Hoffmann and is scheduled for completion in 2018. The working title for the tower is ‘Centre for Human Dignity and Ecological Justice,’ and it will host spaces for workshops, art studios, exhibitions, seminars and archives.

    “We are creating a place where artists, thinkers, scientists – as well as doers and actors of the economic world – can gather and work together on new scripts for the world,” says Hoffmann of the project.

    Photographer Victor Picon captured this series of images showing the intricate arrangements of metal ribs that will ultimately support the reflective cladding. Of course, Gehry’s a bit of a controversial figure in the architecture world, with some hailing his creations as visionary and others finding them garish and structurally unsound, noting that his Strata Center design at MIT has leaked, cracked and developed mold. What’s your stance on Gehry’s work?

    Concrete Wonders: 13 Brutalist Buildings in the USA & Britain

    While the most theatrical Brutalist buildings remain in the former USSR, there are plenty more of these controversial concrete complexes around the world, and they draw both admiration and ire in …

    Ugly Architecture: 15 of the World’s Most Hideous Buildings

    Some buildings are so ugly, the only thing that could possibly improve them is a wrecking ball. It’s even worse when the structures are high-profile and expensive, making you wonder how many …

    Shanghai Expo 2010: 15 Cutting-Edge Architectural Designs

    (Images via: Shanghai Cultural China, Boston.com, Arch Daily)
    When you’re awarded the highly coveted position of official host city to the world’s latest, greatest and inarguably grandest …

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    [ By SA Rogers in Architecture & Public & Institutional. ]

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    WebUrbanist

  • Canon beats Nikon to get EISA’s Pro DSLR award for 3rd year running

    Canon’s EOS 5D Mk IV has won the European Imaging and Sound Association’s (EISA) Professional DSLR of the Year award, making this the third year in a row that the brand has beaten Nikon to the top spot in the professional camera category. Neither company, though, managed to come out as well as Sony, which won a total of six titles for is compact system range.

    One of Sony’s titles was the prestigious European Camera of the Year award—a prize the company hasn’t won in nine years—which went to the a9.

    Sony’s other awards included Prosumer Compact Camera of the Year for the a6500, Compact Camera of the Year for the RX100 V, Superzoom Camera of the Year for the RX10 ll, Compact System Lens for its FE 100mm f/2.8 STF GM OSS and Professional Compact System Lens for the FE 70-200mm F2.8 GM OSS.

    Other notable lens awards went to Sigma for the 135mm f/1.8 DG HSM Art, and to Tamron’s 150-600 f/5-6.3 Di VC USD G2 and the 18-400mm F3.5-6.3 Di II VC HLD. Panasonic’s Lumix DC-GH5 won Photo & Video Camera of the Year, while Prosumer DSLR of the Year went to Nikon’s D7500.

    While this was the first year non-European countries were able to take part in the awards process, the Photography Expert Group remained entirely populated by magazine editors from Europe. For more information see the EISA website.

    Photography awards in full:

    EISA CONSUMER DSLR CAMERA 2017-2018
    Canon EOS 77D

    EISA PROSUMER DSLR CAMERA 2017-2018
    Nikon D7500

    EISA PROFESSIONAL DSLR CAMERA 2017-2018
    Canon EOS 5D Mark IV

    EISA CONSUMER COMPACT SYSTEM CAMERA 2017-2018
    Fujifilm X-T20

    EISA PROSUMER COMPACT SYSTEM CAMERA 2017-2018
    Sony 6500

    EISA CAMERA 2017-2018
    Sony 9

    EISA COMPACT CAMERA 2017-2018
    Sony RX100 V

    EISA SUPERZOOM CAMERA 2017-2018
    Sony RX10 III

    EISA PHOTO & VIDEO CAMERA 2017-2018
    Panasonic Lumix DC-GH5

    EISA INSTANT CAMERA 2017-2018
    Fujifilm Instax SQUARE SQ10

    EISA DSLR LENS 2017-2018
    SIGMA 135mm F1.8 DG HSM | Art

    EISA DSLR ZOOM LENS 2017-2018
    Tamron SP 150-600mm F5-6.3 Di VC USD G2

    EISA PROFESSIONAL DSLR LENS 2017-2018
    Canon EF 16-35mm F2.8L III USM

    EISA COMPACT SYSTEM CAMERA LENS 2017-2018
    Sony FE 100mm F2.8 STF GM OSS

    EISA PROFESSIONAL COMPACT SYSTEM CAMERA LENS 2017-2018
    Sony FE 70-200mm F2.8 GM OSS

    EISA COMPACT SYSTEM CAMERA ZOOM LENS 2017-2018
    Olympus M.ZUIKO DIGITAL ED 12-100mm F4.0 IS PRO

    EISA PHOTO INNOVATION 2017-2018
    Tamron 18-400mm F3.5-6.3 Di II VC HLD

    EISA PHOTO DISPLAY 2017-2018
    EIZO ColorEdge CG2730

    EISA SMARTPHONE CAMERA 2017-2018
    Huawei P10

    Articles: Digital Photography Review (dpreview.com)

  • Tips For Drone Photos and Videos

    As we move forward in this current era of drone technology innovation, drone cameras are becoming much more advanced and feature- rich which allows you capture stunning images every time you  fly your drone high in the sky. Photo courtesy of Pixabay.com The question arises why drone photography when we already have all the high end cameras and equipment on Continue Reading

    The post Tips For Drone Photos and Videos appeared first on Photodoto.


    Photodoto

  • B&H Photo will pay $3.2 million to settle federal discrimination case

    B&H Foto & Electronics Corp., the company behind retail site B&H Photo, has agreed to pay $ 3,220,000 to settle a federal discrimination case, according to the U.S. Department of Labor. This follows a lawsuit filed by the Department of Labor against B&H Foto & Electronics Corp. in February 2016, in which the department alleged that B&H was engaging in discrimination against multiple groups, as well as harassment of workers.

    According to the lawsuit filed by the DoL, B&H Foto ‘systematically discriminated’ against Asian, black, and female jobseekers, instead hiring only male Hispanic workers in its entry-level positions. The individuals it did hire were then paid much less than other employees in similar positions, according to the Department of Labor, and weren’t promoted into higher positions within the company.

    The Labor Department’s lawsuit also claimed that B&H Foto subjected its hired workers to harassment on a routine basis, and that it gave them ‘unequal access to restroom facilities.’ Employees complained to the company about these problems, but the lawsuit states that B&H Foto failed to correct them. As a result, the company will pay $ 3.2 million as both monetary relief and back wages to more than 1,300 individuals.

    In addition to paying the fee, B&H Foto has agreed to annually train its managers on workplace harassment prevention and equal opportunity principles, and to hire a consultant to fix the negative conduct and practices at its warehouses. Though the lawsuit concerns discriminatory practices at its Brooklyn Navy Yard warehouse, the consultant will also work to ensure the problems don’t arise at B&H’s future Florence, New Jersey warehouse.

    Articles: Digital Photography Review (dpreview.com)

  • Godox A1 smartphone flash trigger officially released, costs $70

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    The Godox A1 smartphone flash trigger is finally official. After being announced unofficially over Facebook and teased further with some studio portrait samples, the phone flash and 2.4GHz flash trigger is now available for pre-order.

    Chinese company Godox is a rising star in the lighting world thanks to a growing repertoire of affordable, surprisingly versatile and often innovative speedlight and monolight options. The Godox A1 arguably falls into that last “innovative” category: a trigger and flash designed specifically for use with smartphones.

    The unit itself features a 1W ‘modeling lamp’ and a daylight-balanced 8W flash with 5 different power settings between 1/1 and 1/16, but chances are good photographers won’t be using those two options much. What’s more interesting is the 2.4GHz trigger built into the unit, which allows you to control Godox’ own X system gear wirelessly using an iPhone app.

    Capturing professional-looking, artificial light portraits with a smartphone seems a bit more feasible now.

    The flash trigger costs $ 70 and is available for pre-order starting today. Out of the box, the Godox A1 will be compatible with iPhone 6s and newer Apple phones, but Android support is coming soon, starting with Huawei and Samsung phones in September (which might be before the flash arrives on anybody’s doorstep anyhow).

    To learn more about the Godox A1, or if you want to pre-order your own, head over to the Godox website by clicking here. And be sure to keep an eye out for a review of the Godox A1 in the coming month: a test unit is winging its way to the DPReview offices as I type this.

    Articles: Digital Photography Review (dpreview.com)

  • Happier Campers: Take Your Gear to a New Level With These 15 Innovations

    [ By SA Rogers in Destinations & Sights & Travel. ]

    Elevate your camping style with the latest high-performance gear like twig-burning stoves, tree tents, bear-proof coolers and portable loungers. These major upgrades will keep you dry, warm, fed and comfortable no matter how rugged your destination, even when you’re traveling on foot instead of in a DIY RV, fancy pop-up car tent or luxuriously equipped off-road trailer.

    Biolite Basecamp Stove

    By now, you’ve probably seen the cool BioLite, a compact portable stove that burns twigs and then uses the heat as energy to power your gadgets (if not, you should check it out!) Now, the company is taking things up a notch with the BaseCamp, a portable grill that runs on larger pieces of wood. Smaller pieces of firewood or fallen branches both can be placed in the stove’s opening to cook your food – even in camping locations that don’t allow campfires – and an orange power pack on the side collects the energy. The BaseCamp also features a built-in light.

    Scrubba Portable Laundry Wash Bag

    Prefer not to tote dirty laundry around on an extended camping trip, or want to freshen up your favorite hoodie halfway through? The Scrubba is a brilliantly simple way to wash textiles. Its interior is lined with little nubs that scrub your garments as you massage the exterior of the bag for a machine-quality wash in three minutes. That’s more effective than using a bucket, and you never even have to get your hands dirty. The bag weighs just 5 ounces and doubles as a dry bag.

    Tentsile Tree Tent

    Marketing itself as a ‘portable tree house,’ the Tentstile tree tent lets you sleep high above the ground (how high is up to you!) by attaching to three nearby tree trunks. Stack them on top of each other to create temporary treehouse cities with your friends, or hang hammocks underneath them for an extra dry sleeping space. The number of people you can sleep using these systems is only as limited as the tree trunks around you.

    Yeti Hopper Cooler

    Dubbed ‘the world’s toughest cooler,’ the Yeti has become a household name for its durability and dependability. The hard-sided Yetis keep food and ice colder for longer than any other cooler on the market, and now the company is offering soft-sided versions, too, like the Hopper and the Hopper Flip. Each one is waterproof, including the Hydrolok zipper, and can withstand a bear mauling.

    Sea to Summit Tarp Poncho

    Heading into rainy territory? Keep your gear – and yourself – dry with the Sea to Summit Ultra-Sil Nano Tarp Poncho. Made of lightweight waterproof fabric, it’s big enough to accommodate your pack while you’re hiking, and then converts from a wearable into an ultralight 2-person shelter.

    Next Page – Click Below to Read More:
    Happier Campers Take Your Gear To A New Level With These 15 Innovations

    Hang Loose: 13 Hammock Innovations for Max Relaxation

    Take your summer lounging to the next level with hammocks that attach to your kayak or the roof of your car, fill up with water like a hot tub or double as a soccer goal. And if you’re stuck at …

    Extreme(ly Comfortable) Camping: 13 Rugged Off-Road Trailers

    If the standard camping trailer just isn’t extreme enough for you, maybe a compact ‘bug out trailer’ with monster wheels, a full kitchen and a pop-up roof tent will satisfy your survivalist …

    Cargotecture Travel: Shipping Container Hostel Opens in Vietnam

    You might not want to live in a shipping container permanently, but now you can test-drive one for a night or two at the affordable, streamlined and modern Ccasa Hostel in Vietnam. Colorful cargo …

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    [ By SA Rogers in Destinations & Sights & Travel. ]

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    WebUrbanist

  • How to shoot the solar eclipse: a list of resources for photographers

    The first successfully captured photograph of a total solar eclipse was shot on July 28, 1851, by Prussian photographer Johann Julius Friedrich Berkowski. Your eclipse photos can look better than this, with a little advice from some of our friends.

    If you live in North America or are a citizen of planet Earth, you’ve probably heard chatter about the upcoming solar eclipse starting the morning of August 21st. It’s a rare opportunity for a lot of folks across the United States to see and/or photograph a partial or total eclipse of the sun, and it’s all happening just under a week from now.

    We’ve already published our guide to photographing the eclipse (and a plea to consider not photographing it), but the Internet has no shortage of great information on the subject, some of which goes very in-depth. In an effort to provide you with the totality of eclipse photography resources, we’ve rounded up some of our other favorite articles and guides below. Good luck, and remember to protect those eyes and sensors!

    Canon eclipse guide – 16 articles on shooting the eclipse

    Canon’s guide to photographing the solar eclipse is very impressive and thorough. It features more than 15 articles on the subject. There’s also a nifty ‘Solar eclipse pocket field guide’ PDF you can download and print. The guide is slightly geared to Canon shooters, but we feel the information is useful to all photographers, regardless of brand of choice.

    Read Canon’s eclipse guide

    B & H eclipse guide- An easy-to-read complete guide

    B & H also posted a really thorough guide on everything you should consider to safely and successfully shoot the eclipse. And unlike the Canon guide, these tips are all in one (long) article.

    Read B & H’s eclipse guide

    National Geographic – The creative side of photographing the eclipse

    National Geographic’s guide to shooting the eclipse is less technical nuts-and-bolts and more about planning, composition and creativity. Nat Geo pinged pro shooters Stan Honda and Babak Tafreshi to share their advice on getting the shot.

    Read Nat Geo’s eclipse article

    Wired – Tips for shooting an eclipse with a smartphone

    Smartphones, with their tiny sensors and wide-angle lenses might not seem like the obvious choice for photographing the eclipse, but Wired has some tips for making the most of the camera you likely always have on you. In short, they recommend purchasing an accessory telephoto lens to attach to your phone (there are several decent brands that make them), and stabilizing the rig with a small tripod.

    Read Wired’s eclipse article

    Nikon – Exposure advice

    Nikon put together some useful information on the various types of eclipses, and what kinds of exposures you might use over the course of a total solar eclipse. If you’re a Nikon shooter, the post addresses camera settings for various Nikon lines.

    Read Nikon’s eclipse article

    Nikon also put together a couple of videos on eclipse gear preparation and shooting advice, for those who prefer to watch instead of read. Watch them here.

    Astropix.com – Catching the light

    This eclipse guide was recommended in our forums by a reader. Written by astrophotographer Jerry Lodriguss, it is one of the most complete and detailed guides to eclipse photography we’ve come across on the Internet. If you are serious about nailing the shot, this is your guide. However, for the more casual/enthusiast photographers, this guide goes a tad above and beyond.

    Read the Astropix.com guide

    Popular Mechanics – How to photograph a total solar eclipse

    Unlike the Astropix.com guide above, Popular Mechanics guide is more enthusiast-geared, but still covers all the core eclipse shooting information. There’s also a nine-minute video that largely covers the same material found in the article. And the author also briefly addresses post-production, something most other guides gloss over.

    Read Pop Mech‘s guide

    Feel free to share your town eclipse resources in the comments below.

    Articles: Digital Photography Review (dpreview.com)

  • New Qualcomm Spectra system brings 3D depth sensing to Android devices

    Qualcomm launched the Clear Sight dual-camera system—which was powered by its Spectra ISP and used a combination of RGB and monochrome images sensors—in 2016. Today the company announced the second generation Spectra Module that introduces 3D computer vision to Qualcomm-powered Android devices.

    The Qualcomm system is a dual-camera setup that is capable of sensing depth and motion in real time. In a smartphone’s rear camera, this technology could be used in apps to track motion and measure subject distance, which could ostensibly help improve simulated shallow depth-of-field effects.

    In a front-facing camera, the Qualcomm system could help improve biometric security through iris scanning or 3D facial recognition. One of the technology’s advantages is the capability to capture and process image data in real time using off-the-shelf parts, unlike Google’s Tango project that relies on specialized hardware.

    Qualcomm hasn’t yet announced any manufacturing partners yet, but given the popularity of the Qualcomm platform it’s arguably only a matter of time before we’ll see the technology pop up in the first Android devices.

    Press Release

    Qualcomm First to Announce Depth-Sensing Camera Technology Designed For Android Ecosystem

    — Unveils next-generation Qualcomm Spectra ISP for computer vision, extended reality and computational photography technologies—

    SAN DIEGO — August 15, 2017 — Today Qualcomm Incorporated (NASDAQ:QCOM), through its subsidiary, Qualcomm Technologies Inc., announced an expansion to the Qualcomm® Spectra™ Module Program, capable of improved biometric authentication and high-resolution depth sensing, designed to meet growing demands of photo and video for a broad range of mobile devices and head mounted displays (HMD). This module program is built on the cutting-edge technology behind the Qualcomm® SpectraTM embedded image signal processors (ISP) family. Engineered by Qualcomm Technologies from the ground up, Qualcomm Spectra paves the way for future image quality and computer vision innovations in upcoming Qualcomm® SnapdragonTM Mobile Platforms.

    “Whether used for computational photography, video recording, or for computer vision applications that require accurate motion tracking, it’s clear that power efficient camera image signal processing has become more important for the next generation of mobile user experiences,” said Tim Leland, vice president of product management, Qualcomm TechnologiesInc. “Our breakthrough advancements in visual quality and computer vision, combined with our family of integrated Spectra ISPs for Snapdragon, are designed to support an ecosystem of cutting edge mobile applications for our customers.”

    Together, the new ISPs and camera modules are engineered to support superior image quality and new computer vision use cases that utilize deep learning techniques and bokeh quality image experiences with a faster time to market for smartphone and HMD devices. The next-generation ISPs feature a new camera architecture designed for advancements in computer vision, image quality and power efficiency for the next Snapdragon mobile and VR platforms. The camera module program additions consist of a trio of camera modules, including an iris authentication module, a passive depth sensing module and an active depth sensing module.

    Qualcomm Spectra Module Program

    Launched last year, the Qualcomm Spectra Module Program was designed to help customers accelerate time to market for devices with stunning image quality and advanced camera technology. Last year’s offerings provided customers with optimized, dual-camera module solutions that make it easy for manufacturers to produce smartphone cameras with improved low light photography and video recording with smooth zoom. Now, the camera module program is being expanded to include new camera modules capable of utilizing active sensing for superior biometric authentication, and structured light for a variety of computer vision applications that require real-time, dense depth map generation and segmentation.

    Second-generation Qualcomm Spectra ISP

    The second-generation Qualcomm Spectra ISP is the next family of integrated ISPs that utilizes new hardware and software architecture designed specifically for advancements in computer vision, image quality, and power efficiency in future Snapdragon platforms. It features multiframe noise reduction for superior photographic quality, along with hardware-accelerated motion compensated temporal filtering (MCTF), and inline electronic image stabilization (EIS) for superior camcorder-like video quality.

    The low-power, high-performance motion tracking capabilities of the Qualcomm Spectra ISP, in addition to optimized simultaneous localization and mapping (SLAM) algorithms, are designed to support new extended reality (XR) use cases for virtual and augmented reality applications that require SLAM.

    The Qualcomm Spectra family of ISPs and new Qualcomm Spectra camera modules are expected to be part of the next flagship Snapdragon Mobile Platform.

    About Qualcomm

    Qualcomm’s technologies powered the smartphone revolution and connected billions of people. We pioneered 3G and 4G – and now we are leading the way to 5G and a new era of intelligent, connected devices. Our products are revolutionizing industries, including automotive, computing, IoT, healthcare and data center, and are allowing millions of devices to connect with each other in ways never before imagined. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including, our QCT semiconductor business. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

    Articles: Digital Photography Review (dpreview.com)

  • Oprema Jena seeks to resurrect the legendary Zeiss Biotar 75mm F1.5

    The company behind the new Meyer Optik Goerlitz lens manufacturing business has formed a new brand to bring back the Biotar 75mm F1.5 that was made by Carl Zeiss Jena in the 1940s and 50s. Many of the original examples were made in East Germany after WWll and in quite low volumes, so they command high prices for their rarity, but also the extraordinary swirling they create when used at wide apertures.

    The new version is being redesigned by the company that owns the Meyer Optik Goerlitz brand, but as it will not be made in Germany this time a new name has been conceived—Oprema Jena, in recognition of the location of the original factory. The attempted lens resurrection launched this morning on Kickstarter:

    As the Kickstarter describes, this lens is a rarity:

    The Biotar 75/1.5 is probably the most legendary lens ever produced in Jena, Germany.

    It is a six lens gauss type optical scheme whose design dates back to the year 1927 when famous lens designer Willi Merté developed his first Biotar which was designed for cinematography.

    In the 1930th Merté continued to improve the Biotar lenses among which the 75mm/1.5 reached legendary status. The Biotar 75/1.5 was first introduced in 1938, sales began to pick up with a presentation at the Leipzig Spring Fair in 1940.

    But due to second world war and to its high price at the time it remained a very special lens for the selected few. Until today it has become one of the most expensive vintage lenses easily selling for over a thousand dollars – if you get a usable one.

    The original Biotar (left) next to the Oprema Jena version (right) currently being funded on Kickstarter.

    The lens is being designed by Dr Prenzel who works with Meyer Optik on its reinvented lenses, and by Andre de Winter, a former Leica engineer. All the manufacturing will be done in Japan by Tokina, so that this new line doesn’t interfere with production of the Meyer lenses.

    The company’s goal is to “maintain the exact Biotar characteristics while carefully improving the mechanical aspects and making it feasible for modern camera equipment and different mounts.” That means a tack-sharp center with “dramatic but not overly-aggressive” swirly bokeh when shot wide-open.

    Thanks to new lens technologies, high-quality glass, advanced coatings and more, Oprema Jena is confident they’ve avoided some of the disadvantages of the classic Biotar without sacrificing any of the lens’ advantages.

    Launched on Kickstarter this morning, the lens is already fully-funded and the total funding ($ 107,000 as of this writing) goes up with every page reload. Fortunately, there are still some great deals to be had if you hurry over to the Kickstarter page now.

    The ‘Crazy Deal’ earlybird special will snag you a Biotar 75mm F1.5 in any mount for $ 950. Once those are gone, Super Early Bird deals are $ 1,000, Early Bird are $ 1,050, and the regular Kickstarter price is $ 1,100. The lens is available in Canon, Nikon, Sony-E, Leica-M (rangefinder coupling supported), Fuji X, and M42 mounts.

    To learn more or put down a pledge and claim your own Biotar, head over to the Kickstarter page.

    Articles: Digital Photography Review (dpreview.com)

  • Macphun unveils Aurora HDR 2018: Will come to Mac and PC with new tools and UI

    Macphun today announced the upcoming release of Aurora HDR 2018, the latest version of its popular HDR creation software created in collaboration with photographer Trey Ratcliff. After 1.7 million downloads on Mac computers since its launch in November 2015, Aurora HDR will now for the first time be available for Windows PCs as well.

    New tools and improvements include a lens correction filter that is capable of removing all kinds of lens distortion, chromatic aberration and vignetting, a redesigned user interface, up to 4x improvement in RAW image processing and up to 200% faster merging and masking performance.

    Here are some screenshots of the new UI:

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    And a few Before and After images created by Trey Ratcliff, to show what Aurora HDR 2018 can do:

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    Aurora HDR 2018 will be available for pre-­order starting September 12th, and the released date is scheduled for September 28th. Current users of Aurora HDR will be able to upgrade at a special pre­-order price of $ 50—the pre-order price for new users is $ 90.

    You can find more information and sign-up for the pre-order announcements on the Aurora HDR 2018 website.

    Aurora HDR 2018 comes in September as the ultimate cross-platform HDR photo solution

    Award-winning Aurora HDR, co-developed with Trey Ratcliff, brings major updates that will be available for both Mac OS and Windows users.

    San Diego, CA – August 15, 2017 — Macphun, the California-based developer known for making complex photo editing software simple and fun, today announced the release of Aurora HDR 2018, the one-stop solution for HDR photography. To sign up for pre-order announcements and more, please visit https://aurorahdr.com/2018.

    Aurora HDR, co-developed with the renowned HDR photographer Trey Ratcliff, made the complex task of HDR editing effortless and unintimidating. Aurora HDR became the industry standard for HDR photo editing on Mac and reached 1.7 million downloads since its launch in November 2015.

    In less than 2 years over 100 million photos have been edited in Aurora HDR and 72% of current users have made Aurora HDR their primary HDR photo editor, switching from other software. Today, Aurora HDR is the go-to editing software for such well-known photographers as Trey Ratcliff, Serge Ramelli, Captain Kimo and many others.

    “Since the launch of Aurora HDR, Macphun has released more than 10 updates containing tons of new features and improved performance,” commented Trey Ratcliff. “Today, I’m very excited to announce the launch of Aurora HDR 2018. It’s completely new, significantly faster and has even more powerful tools. Plus the BIG news is that it’s now available for Microsoft Windows as well. It’s truly the best HDR software for both Mac and PCs”, concluded Ratcliff.

    Aurora HDR is not just a tool for merging brackets: it brings countless options to create perfect HDR photos – from one-click presets and advanced tone-mapping, to layers, noise reduction and powerful luminosity masking controls.

    A sneak peek into what’s new in Aurora HDR 2018:

    • Lens Correction Tool – The new Lens Correction filter easily fixes all kinds of lens distortion, from barrel and pincushion to chromatic aberration and vignetting.
    • New User Interface – Redesigned from scratch, the modern and responsive user interface brings a powerful, yet joyful experience to HDR photo editing.
    • Speed improvements – Up to 4x improvement in RAW image processing, and up to 200% faster merging and masking performance means that Aurora HDR 2018 is dramatically faster than the last version.
    • Cross-platform version – Aurora HDR 2018 will be available both for Mac and PC users with interchangeable files, enabling mixed-computer households to share the same product key.
    • A complete list of new features will be announced concurrent with the pre-order.

    Availability:

    Aurora HDR 2018 will be available for pre-­order on September 12, and released on September 28. To sign up for pre-order announcements and more, please visithttps://aurorahdr.com/2018.

    Pricing:

    Mixed-computer households can share the same product key for Mac and PC that can be activated on 5 devices.

    • Pre-order:

    o Current users of Aurora HDR may upgrade at a special pre­-order price of $ 49

    o New users can purchase Aurora HDR 2018 at a special pre­order price of $ 89

    o A collection of bonuses will also be included with every purchase

    • Retail price:

    o $ 59 for current Aurora HDR users

    o $ 99 for new user

    Articles: Digital Photography Review (dpreview.com)