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  • Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    The post Instaproofs Review: An All-In-One Platform to Sell Your Photography Online appeared first on Digital Photography School. It was authored by Jackie Lamas.

    Looking for a better way to share and sell your photos online? Then Instaproofs might be the right solution for you.

    Instaproofs review featured image

    Whether you do in-person sales or online, Instaproofs can help you organize your sessions, sell products and prints, and even help with contracts. Read more about the platform in today’s article review.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    What is Instaproofs?

    Instaproofs is a subscription-based platform online that helps photographers use online galleries to sell products, prints, and digitals to their clients worldwide.

    They have been around for 15 years and over time have improved their platform to offer beautifully-designed galleries, easy user-friendly cart systems, and create more avenues for photographers to earn more after completing their work.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    The galleries are compatible with all devices.

    They are similar to other services like Pixieset and require a monthly subscription. Although, they do have a free plan available for those who use online galleries for in-person sales and can work within the 3GB limit.

    Here are the current monthly options for Instaproofs that you can choose from:

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Key features

    The key features that Instaproofs offers are:

    • Online gallery platform and shopping cart with custom pricing and products
    • Cloud storage
    • Contacts and invoicing
    • Mobile apps
    • Digital delivery
    • Reports
    • Multi-lingual
    • Marketing tools and email tracking
    • Managed accounts for multiple users
    • Migration services from previous online gallery service (extra charge for this $ 3 per gallery).
    • Lab fulfillment services
    • Watermarking
    • Quick payments through Stripe

    The service also offers a 14-day free trial so you can poke around and see if it’s right for you and your business.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    In-Depth Review

    Galleries

    These three the are the biggest features that Instaproofs provides. Whether you are a digital delivery photographer or focus more on prints, there are endless features that you can take advantage of to get you more sales.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    The gallery homepage can feature all of your galleries or you can choose to hide some. Add passwords and require emails to sign in. It’s fully customizable for each gallery depending on your needs.

    The online galleries support high-resolution images up to 50MB per image making sure that you’re able to offer your clients the best image quality available for their images. You’re also able to upload smaller resolution images if you’re looking to present the images during in-person sales. This can save you storage space the monthly plan.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    The dashboard will let you customize the views and windows. You can see right away how much storage space you have left, how many galleries are active, and the number of images you have uploaded.

    The galleries also have the option of choosing the image you want to be featured for the entire gallery as well as category featured images which can be different. You’re also able to upload the HTML code for a video slideshow if you’ve created one – all to captivate your clients right from the start.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    The star shows the images you have chosen as featured and will show as the cover for the gallery.

    When setting up your galleries, you have all the options in the same window so that you can set up the purchase minimum, slideshow music, whether you want the photos to display mostly horizontal or vertical, choose a price list for the gallery, and categories.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Currently, they’ve added the option to upload to multiple categories simultaneously for faster uploads making it easier to organize and categorize the images for your clients.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Adding custom links and music to the slideshows is also a great way to engage your clients during the selling process. Another great plugin: Direct uploading from Aperture, Lightroom, or FTP applications.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Not into selling digitals? You don’t have to. The galleries offer the photographer to have a minimum purchase amount, offer only web-sized digitals or only watermarked digital images.

    You have full control over how you want to set up each individual gallery. You can give your clients permission to hide images, download all, or none, and a customized link. You can also have guests who enter the link to only be able to purchase images and not download at all. Each gallery is personalized as much or as little as you want.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    From the galleries, you’re able to create mobile apps that hold 50 images from a particular gallery. You can also make one without a pre-existing gallery, where the client can save the mobile app onto their smartphone and have 50 images to view and share on the go! Especially useful to do sneak peeks/previews.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Shopping cart and selling

    Instaproofs’ motto is “Sell more prints” and that is exactly what they aim for. More than a digital delivery service, they make it really user friendly for photographers to set up price sheets, sales, coupons, and products to the storefront for clients to purchase.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    You can also choose to create add-ons so that you can maximize the sale. Rather than just selling a print, you can also add on the frame and offer your clients more value for their purchases.

    When creating the shopping cart, you can also use lab pricing and a certain markup percentage to make it easier to set pricing. This can be really useful for beginner photographers who are getting into selling products and don’t really know how to go about pricing their prints and products.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    From the cart, you can activate whether you’ll want to sell prints in black and white and/or sepia. This is a preference and each photographer can set up the cart as they wish.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    There are many features to the shopping cart that gives the photographer full control of what to sell, how many, bulk pricing, options for black and white or sepia, cropping to help clients crop properly, lab fulfillment, pricing sheets, discounts, sales, coupons, promotions, and much more.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    It’s a complete selling platform for you and user friendly for your clients. You will need a Stripe account in order to activate the storefront in order to get paid.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    These are the professional lab partners that offer print fulfillment through the online gallery.

    Contracts and invoicing

    Instaproofs have added contracts and invoicing to their services and allows photographers to create their own contracts or use a pre-made template.

    Choose templates for weddings, portraits, model releases for both adults and minors, independent contractor agreement (freelance work or similar) or you can make your own.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Just fill in the fields and required information, then choose to save a draft or finalize and send it to your client for signature.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Right from the contracts window, you are also able to create an invoice for your client by filling in the information fields for the invoice.

    You can also choose an online gallery for the invoice in the event that you’ve already made a gallery.

    Choose to attach the contract to the invoice, add an auto-reminder, and save your invoices as templates for future use.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Reports

    Another great feature for photographers is to get reports of what you’re selling, products most purchased, email deliveries, and much more. This can be really great to see how your business is doing year to year.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Pros and cons

    The biggest pro for signing up with Instaproofs is the number of features it offers photographers all from the same platform. Meaning, you don’t have to use different services to send gallery invites, emails including cart and expiration reminders.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    The service allows photographers to ultimately customize the entire interface from adding your logo to the galleries, custom links, custom products, and print options, add-ons, and pricing sheets.

    Instaproofs also has a referral program that gives existing users the opportunity to get more storage (2gb per referral) when a photographer signs up and says you sent them. It’s a great incentive if you’re a satisfied customer.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    The con may be the price and limited galleries in the free and basic options.

    There is also a commission fee for the free option and limited cloud storage.

    We’ve rounded other top services so you can compare them and determine which is best for your business.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    Instaproofs leads in cloud storage in the bottom level monthly subscriptions but doesn’t offer an unlimited version for companies with a higher volume. Which is a big con if you’re a multi-photographer studio that needs unlimited galleries and storage space for high resolution selling and viewing.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    Sharing to social media or via email is really quick and easy for your clients.

    Also, it’s important to note that Instaproofs isn’t an online archiving site and so if you’re looking for a service that backs up your digital files, you might want to look elsewhere. It’s primarily for uploading client photos and selling photo products.

    Conclusion

    Instaproofs has a lot of features that aren’t just bells and whistles. Many of the top photographers like Jonathan Canlas, Laura Murray, and Abby Grace use Instaproofs for their own businesses.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online
    The slideshow feature allows you to set music and wow clients.

    Having an all-in-one platform for both product-based photographers and digital format photographers, with customization in all of their features, gives you a great advantage in generating more sales and offering a beautiful and easy to use interface for your clients to view, enjoy, share, and buy their images.

    Instaproofs Review: An All-In-One Platform to Sell Your Photography Online

    With a 14 day free trial, you can try it out yourself and see if it’s the right service for you and your photography business.

    The post Instaproofs Review: An All-In-One Platform to Sell Your Photography Online appeared first on Digital Photography School. It was authored by Jackie Lamas.


    Digital Photography School

  • Books that made a difference: Camera Lucida (Roland Barthes, 1980)

    If you’ve never heard of Roland Barthes, congrats – clearly you were never forced to study structuralism, post-structuralism, deconstructionism or semiotics. Lucky you.

    It was as a semiologist that Barthes (b 1915 – d 1980) was best known, and in simple terms, semiotics is the study of signs, symbols and their meaning. For obvious reasons, academic texts that deal with semiotics (and structuralism, and post-structuralism, and deconstructivism) tend towards the abstruse. When the king of the deconstructionists Jacques Derrida (of whose work ‘abstruse’ would count as a highly charitable description) passed away in 2004, satirical website The Onion ran a single sentence headline: Jacques Derrida “dies”. That joke (and variations on it) are, trust me, the only funny thing that has ever come out of semiotics, structuralism, post-structuralism or deconstructionism. Reading the work of certain semiologists is like trying to argue with a hungry 3-year old who has an MA.

    The reason I’m writing about Roland Barthes on DPReview is that Barthes was fascinated by photography, and wrote one of my all-time favorite books about it – ‘Camera Lucida’, published in 1980. Photography didn’t attract much academic interest until the 1970s and 80s, and ‘Camera Lucida’, alongside Susan Sontag’s ‘On Photography’ is among the most influential (and enjoyable) books of its period to deal with photography as a cultural phenomenon, not just in the obvious way, as an art and practise. You do not need to know anything about philosophy to read ‘Camera Lucida’ and you might actually enjoy it more if you don’t.

    Photography is an odd kind of art-form. You can’t ‘read’ a photograph like you can text (which is the kind of thing that annoys the hell out of semiologists), and being by its nature infinitely reproducible, a photograph doesn’t have the uniqueness of a painting. Consider also that to ‘make’ a photograph takes no training. In many circles, photography is still considered the poor cousin of ‘real’ art and it’s easy to understand why. Just remember Kodak’s famous slogan: “You push the button, we do the rest”.

    As Louis Daguerre said, the photograph “gives Nature an ability to reproduce herself”

    Barthes thought that photography is actually closer to theatre than to painting (because of its direct line of connection to life). He was not a photographer – “too impatient for that” – and had no interest in investigating photography as an activity. He wanted to get to grips with what photographs are and what makes them unique.

    In perhaps his most famous statement on photography (made before he wrote ‘Camera Lucida’) he suggests that the photograph is a semiotically unique, paradoxical artifact – unique because it is a “message without a code”. It doesn’t need a code (or shouldn’t) because in theory, the message of a photograph is reality itself. This is the photograph as a purely representational artifact – the product of light rays, entering a camera from the surface of a tiny corner of reality. As Louis Daguerre said, the photograph “gives Nature an ability to reproduce herself”. And he ought to know.

    That’s the theory, at least. The problem (the paradox) of course is that despite the fact that a photograph is a mechanically-created object, it’s very hard to imagine a photograph that isn’t highly coded. Everything from how a portrait subject is posed, to the photographers’ choice of background, or camera angle etc., can affect how we feel about a photograph, and ultimately what we take away from it. It’s actually very difficult to conceive of an example of what Barthes calls the ‘brute image’; a hypothetical photograph free from any kind of connoted meaning.

    One of a collection of images taken by a relative of my grandmother and grandfather on a honeymoon trip around England in late summer 1939 (you can read more about the project and see more images here).

    Because of when they were taken (just weeks before the outbreak of WWII) and how (they were shot on then-rare color film) they’re all rich in what Barthes called ‘Studium’. For me, the ‘punctum’ in this shot is my grandparents’ cat (bottom of the photograph, in front of the tent, facing the camera) which – apparently – traveled with them.

    In ‘Camera Lucida’, Barthes suggests that there are two elements to every photograph. Borrowing from latin, he calls these the studium (‘study’ – think application or commitment) and the punctum (‘point’ – think puncture or prick).

    In simple terms, the studium is all the information which can be gleaned from a photograph which derives from the cultural context in which it exists. As such, the studium is experienced according to the viewer’s personal, political and cultural viewpoint. A good example of a kind of photography which is rich in studium would be traditional western photojournalism. Assuming you’re familiar with the culture in which they were taken, such photographs are pretty easy to ‘decode’ when we see them in our daily newspapers. We know what they are ‘of’.

    The punctum, on the other hand, is an element (or elements) of a photograph which don’t necessarily contribute to their overall meaning or intended message, but which grab or ‘prick’ us for some reason. Barthes gives the example of a 1924 photograph by Lewis Hine of a developmentally disabled child in a New Jersey institution, with a bandage on her finger. For Barthes, the ‘punctum’ is the bandage – an “off-center detail” which catches his attention and which provokes a “tiny shock”. The studium, in contrast, is “liking, not […] loving” – a “slippery, irresponsible interest one takes in [things] one finds ‘all right’ “. The bandage has nothing to do with the studium of the Hine photograph, but it interests him more.

    Most of us take pictures of places, people and things, without spending a lot of time thinking about their content beyond whether it appeals to us aesthetically

    This might all sound very abstract, but it’s actually a really useful way of thinking about how we take photographs. Try categorizing your own work by Barthes’ definitions. Are you someone whose photography is all about the studium? I suspect that most of us are. Most of us take pictures of places, people and things, without spending a lot of time thinking about their content beyond whether it appeals to us aesthetically. We can learn from photographs like this, but it’s generally (literally) surface-level stuff.

    The punctum is more valuable, says Barthes, because it’s unexpected. Uncoded, and more interesting. And to return to the comparison with painting, a punctum of the kind that Barthes describes could only exist in a photograph, because of the unique way in which photographs are created.

    By the time I was able to really know my grandparents they were old (and my grandfather died when I was in my early teens). For me, working on these images offered an amazing opportunity to encounter them them as young people. In Barthes words, I was “gradually moving back in time” with these people, both of whom are now dead.

    Thanks to a DPReview reader, I even know what happened to the car.

    Even in translation. Barthes is a great writer. He’s smart (obviously) but also funny. He’s wonderfully catty about types of photographs and photographers that he doesn’t like, and he correctly identifies one of the most creatively destructive traps that you can fall into as a photographer: thinking that just because you took a picture of something, it must be important. Ouch.

    To me, the main appeal of ‘Camera Lucida’ is that it’s much more than just an academic dissertation – it’s a deeply personal, very emotional book. Less philosophy in many places, and more biography.

    The latter part of the book, especially, contains some quite beautiful writing. This is highly unusual in a work of philosophy (trust me). Perhaps the reason for the switch to a less academic and more personal mode of writing is that while he was working on ‘Camera Lucida’, Barthes’ beloved mother Henriette died. And after she died he went looking for her. Not literally, but emotionally, hoping to find the essence of her in family photographs.

    He talks about this process in terms of a “painful labor”, “gradually moving back in time with her, looking for the truth of the face I had loved”. He describes “straining towards the essence of her identity, […] struggling among images partially true, and therefore totally false”. What he was finding in the photographs, to his frustration, were merely “fragments”.

    And then, finally, he made a breakthrough. He found what he was looking for in a single photograph of his mother as a young girl. Among a mass of pictures of Henriette as an adult, it was in this photograph of a five year-old child – a child of course who he never met in life – that he truly recognised the person he had known and loved.

    Barthes doesn’t exactly admit defeat in ‘Camera Lucida’, but he does concede that maybe things are a little more complicated than he once thought.

    In the final chapters of ‘Camera Lucida’ (it’s a very short book, most chapters are little more than a single page) Barthes revisits his central premise of the studium and the punctum, and revises it, suggesting a third element. Specifically, another type of punctum, not of form, “but of intensity”. This second punctum is Time.

    In ‘Camera Lucida’, Barthes the famous philosopher gives way to Barthes the grieving son. Yes, much of the first half of the book is more or less standard fare for someone with his academic preoccupations (and indeed it picks up from his earlier work on the same subject, exploring the photograph’s potential as a purely representational object) but he’s not just flexing his intellectual muscles for the sake of it. Barthes is writing about time (he has a wonderful description of cameras as ‘clocks for seeing’), memory, and death. When it comes to the ultimate challenge of ‘penetrating’ photographs to find their meaning, Barthes doesn’t exactly admit defeat in ‘Camera Lucida’, but he does concede that maybe things are a little more complicated than he once thought.

    A girl bathing by Stiffkey bridge, in Norfolk. August 1939. Looking at this picture I can’t help thinking who she is, what kind of life she had, and whether she’s still alive (if so, she must be in her late 80s or 90s now).

    ‘Camera Lucida’ may not make you a better photographer (it might actually make you pause before picking up your camera again!) but it will probably make you a more thoughtful one. There is a reasonably good chance, too, that it will make you cry. There’s a a lot of post-war Continental philosophy that might have the same effect, but for very different reasons.

    I hope that after reading my incredibly shallow analysis of it, you do read ‘Camera Lucida’. And if you do, I hope that it will remind you of the unique role that photography has in our lives, and of its power. Photographs let us travel back in time, and in that way they enable us to maintain relationships with people that we’ve lost. In the end, it’s a book about love.


    Is there a particular book which made a difference to your life as a photographer? We’d love to hear from you – and you might even get featured on the DPReview homepage. Leave us a short note in the comments and if you have a longer story to tell, send it to us, and we’ll take it from there.

    Articles: Digital Photography Review (dpreview.com)

  • How to Dramatically Shape the Light and Mood Using Adjustment Brushes in Lightroom (video)

    The post How to Dramatically Shape the Light and Mood Using Adjustment Brushes in Lightroom (video) appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

    How to Dramatically Shape the Light and Mood Using Adjustment Brushes in Lightroom (video) Featured image

    In this video from PiXimperfect, you’ll learn how to dramatically shape the light and mood of a photo using Adjustment Brushes in Lightroom.

    Throughout this tutorial you’ll learn:

    • the difference between local adjustments and global adjustments
    • how to auto-set particular sliders
    • ways to expand the tonal range
    • how to avoid edge glow when using particular sliders
    • about the tone curve and how to use it effectively
    • valuable shortcuts to help you see when you are creating clipping (blown-out, and underexposed areas with no detail), to view before and after shots, to select the adjustment brush and more
    • how to use the HSL panel to great effect
    • ways to use split toning

    We’d love to see the images you edit after watching this tutorial. Please share them with us in the comments section.

    You may also like:

    • Landscape Editing Techniques for Fine Art Photography Using Lightroom
    • 5 Things to Do to Every Photo In Lightroom to Improve Your photos
    • How to Jump from Lightroom to Photoshop and Back Again When Editing Photos (video)
    • Answers to Your Most Common Lightroom Questions
    • How to Make Your Photos Pop in Lightroom (With Just 4 Quick Edits!)
    • Create Amazing Sunrise Photos with these Easy Lightroom Editing Tips
    • How to Make Your Photos Awesome in Lightroom or Photoshop Camera RAW

    The post How to Dramatically Shape the Light and Mood Using Adjustment Brushes in Lightroom (video) appeared first on Digital Photography School. It was authored by Caz Nowaczyk.


    Digital Photography School

  • Nikon P950 sample gallery

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    Check out our sample gallery from the Nikon Coolpix P950, the perfect camera for social distancing thanks to its 24-2000mm equiv. zoom lens.

    Articles: Digital Photography Review (dpreview.com)

  • DPReview TV: Nikon P950 hands-on review

    Nikon’s Coolpix P950 features an incredible 24-2000mm equiv. zoom lens. But other than taking closeup photos of the moon, what’s this camera that looks like a small bazooka good for? Quite a lot, it turns out.

    Subscribe to our YouTube channel to get new episodes of DPReview TV every week.

    • Introduction
    • An epiphany
    • Limitations of a huge zoom
    • Handling
    • Image quality
    • Battery life and startup time
    • Raw capture
    • Image stabilization
    • Flare control
    • Framing challenges
    • Electronic viewfinder (EVF)
    • Macro
    • Low light issues
    • Versus the P1000
    • The obligatory moon photo
    • Video capabilities
    • Chris needs a science intervention
    • Who's it for?

    Sample photos from this episode

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    Articles: Digital Photography Review (dpreview.com)

  • LitraTorch 2.0 Review – LED Lighting for Photography and Video

    The post LitraTorch 2.0 Review – LED Lighting for Photography and Video appeared first on Digital Photography School. It was authored by Suzi Pratt.

    LitraTorch 2.0 Review – LED lighting for photography and video

    LED lights are fantastic for both photography and videography, but they tend to be large and cumbersome to use on-camera. This is where the LitraTorch 2.0 steps in. Released in late 2018, this second iteration of the popular LitraTorch promises “studio lighting in your pocket.” How does it actually perform? Read this LitraToch 2.0 review to find out!

    LitraTorch 2_GoPro Hero 8
    LitraTorch mounted to a GoPro using the included cold shoe mount adapter.

    Specs

    • Truly compact at 1.5 inches x 1.5 inches
    • 16 LEDs – double the original version of 8 LEDs in version 1
    • 3 brightness levels (100, 450, and 800 lm) + stroboscope (blinking light) mode
    • Color temperature is 5700 Kelvin (bright, cool and neutral color)
    • Optional filters to change the color cast
    • Simple One-Touch Operation – just one button to cycle through the brightness settings
    • Standard Micro-USB charge port with charging cable
    • Waterproof up to 20m/60 ft
    • US$ 89.99

    What’s in the box?

    Each LitraTorch 2.0 comes with a white silicone diffuser, belt clip, GoPro mount, 1/4 inch tripod cold shoe mount, and a USB charging cable.

    LitraTorch 2_Whats in the Box
    All of the accessories included in the LitraTorch 2.0 package.

    Recommended extra accessories

    These items are not included with the LitraTorch 2.0, but you can purchase them to enhance its functionality:

    • a carrying case
    • battery brick (the LitraTorch can be charged via micro USB and is usable while charging)
    • LitraTorch filters and accessories (more on those below)

    Pros

    1. Solid construction

    The LitraTorch 2.0 is not only a strong LED light, but it is also built tough to withstand extreme conditions. It is made of a waterproof aluminum body (up to 60 feet or 20 meters) and drop-proof. With its solid build and compact size of 1.5 inches x 1.5 inches, this light is the perfect compliment to action cameras like the GoPro. But it can also work well with other DSLR or mirrorless cameras, or by itself.

    2. Strong light with 3 brightness modes

    The LitraTorch 2.0 is packed with 16 LED lights, double the amount in the original LitraTorch. There are 3 brightness levels with outputs of 100, 450, and 800 lumens, and a stroboscope (blinking light) mode. Thanks to the positioning of the LED lights, there is a very even light spread with no center hot spot.

    Color temperature is 5700 Kelvin (bright, cool and neutral color). The only way to change the color cast is to use optional filters that are available as an add-on.

    LitraTorch 2 Best waterproof LED video Light
    1/60 sec, f/4.5, ISO 800 with ambient light only.
    LitraTorch 2 Best waterproof LED video Light
    1/60 sec, f/4.5, ISO 800 with LitraTorch 2.0 on brightness Level 1 (no diffuser).
    LitraTorch 2 Best waterproof LED video Light
    1/60 sec, f/4.5, ISO 800 with LitraTorch 2.0 on brightness Level 2 (no diffuser).
    LitraTorch 2 Best waterproof LED video Light
    1/60 sec, f/4.5, ISO 800 with LitraTorch 2.0 on brightness Level 3 (no diffuser).

    3. Built-in rechargeable lithium-ion battery

    The LitraTorch 2.0 is powered by a built-in battery that can be recharged via micro USB. Fortunately, the light can work while it is charging. The battery lasts for about 7 hours on strobe, 4 hours on level 1, 70 min on level 2, and 35 min on level 3.

    4. Flexible mounting options

    Also built-into the LitraTorch 2.0 are two holes that accept 1/4 inch tripod screws. When used with the included 1/4 tripod screw cold shoe mount, this makes it easy to mount the light to the cold shoe or hot shoe of a camera or cage. The back end of the LitraTorch also has a built-in magnet for fast and easy attachment to magnetic surfaces.

    LitraTorch 2_Red Gel
    You aren’t restricted to using the LitraTorch on a camera only. You can also mount it to something like this Joby Telepod Mobile.

    5. Optional light shaping accessories to customize your light output

    By itself, the LitraTorch and its dimmable settings are great as a key light, fill light, or hair light. However, there are optional accessories that you can purchase to further customize the way you shape light.

    6. Barn doors

    While the wide spread of the LitraTorch 2.0’s 16 LED lights is great for an even light spread, sometimes you want a more targeted light. This is where the optional barn doors can be helpful if you want the light to illuminate a specific part of your frame. The barn doors include a white diffuser and fold down flat when not in use.

    Best waterproof LED video light
    1/60 sec, f/4.5, ISO 800 with LitraTorch 2.0 on brightness Level 1 with the barn doors wide open.
    Best waterproof LED video light
    1/60 sec, f/4.5, ISO 800 with LitraTorch 2.0 on brightness Level 1 with the barn doors partially closed.

    7. Colored filter set

    The LitraTorch 2.0 outputs a clean and neutral 5700k light, but it doesn’t offer any color options unless you add these colored filters.

    This optional filter set includes 5 filter frames that you can use individually or stacked on top of each other. There are 3 sets of tungsten 4600k filters, 3 sets of tungsten 3200k filters, 1 white diffused filter, and 1 each of red, yellow, blue, and green filters.

    While helpful and easy to use, these filters are small and easy to lose, so keep an extra eye on them!

    LitraTorch Color Gels and Barn Doors
    Optional LitraTorch lighting accessories include barn doors (top left) and colored gel filters.
    Best waterproof LED video light
    1/60 sec, f/4.5, ISO 800 with LitraTorch 2.0 on brightness Level 3 with red gel filter.

    Cons

    The LitraTorch is pretty simple and straightforward, but there are a few things that could be improved.

    1. Micro-USB charging port

    While I appreciate the ability to charge the light via micro-USB, I wish this was USB-C instead since that charges faster, and most of my gear uses USB-C.

    2. Built-in battery that can’t be replaced

    The main downside to having a built-in battery is that you cannot replace it. Once the LitraTorch 2.0 is drained, you have to pause to recharge it and do not have the option of swapping in a fresh battery. On the bright side, the light still works while it is charging.

    LitraTorch 2_Back
    The back end of the LitraTorch 2.0 has a 1/4 inch thread and it is also a magnetic surface.

    3. Does not come with a carrying case

    When you buy the LitraTorch 2.0 by itself, it comes with a handful of small accessories, including a belt clip, which is really useful. However, there’s no carrying case, so you can easily lose these smaller pieces like the tripod and GoPro mount. If you get this light and plan to use a lot of small accessories with it, be sure to get a carrying case.

    In conclusion

    As a compact, high quality LED light, the LitraTorch 2.0 does not disappoint. It is easy to use with several dimming options and a plethora of light shaping tools to increase the usefulness of this light. But it can also be used by itself to light up any situation.

    If you’re looking for a budget-friendly, high-quality compact light, this might be it!

    Video

    The post LitraTorch 2.0 Review – LED Lighting for Photography and Video appeared first on Digital Photography School. It was authored by Suzi Pratt.


    Digital Photography School

  • The gear that changed my (photographic) life: the Canon EOS 10D

    This article was originally published in 2017 as part of our ‘Throwback Thursday’ series.

    A few months ago I wrote a short article about the Canon EOS D30. The D30 was a groundbreaking camera in its day, being the first ‘affordable’ DSLR and the first to feature a large-format CMOS sensor. Yes, its autofocus system was woeful, and the LCD display on the back was about as useful as making a sketch from memory, but back in 2000, everybody wanted one.

    I was definitely curious about the D30, but given that in 2000 I was a first-year undergraduate student, such an expensive camera was far beyond my reach. It would be another couple of years before I saved up enough money to buy my first DSLR, and the camera I eventually settled on was the successor to the successor of the EOS D30 – the counterintuitively named Canon EOS 10D1.

    The break with Canon’s previous naming convention was appropriate, though. The 10D was a substantially new camera compared to the models that preceded it, and it replaced the D60 with an almost indecent haste (the D60 had been on the market for little more than a year before the 10D came along). Compared to the plastic-bodied D30/D60 it was better built, featured a far superior rear LCD (with a usable magnification feature) offered a more rounded styling, closer in spirit to the EOS-1D series, and was much quicker in operation.

    The 10D was a thoroughly modern camera in 2003, and remained on the market for some time. Canon took the basic form factor of the D60 and modernized every aspect of that model’s performance and styling.

    The 10D’s DIGIC processor drove a blisteringly fast (ahem…) continuous shooting rate of 3 fps, operation was snappier, including reduced shutter-lag, and the 10D’s 7-point autofocus system was a huge improvement over the 3-point system in the D30 and D60, which seemed prehistoric even back then. Although the 10D’s 6MP CMOS sensor was based on the one previously used in the D60, Canon had refined the manufacturing process in the meantime. Consequently it offered slightly better resolution than its predecessor, superior noise performance and a wider ISO span, topping out at a grainy but usable ISO 3200.

    Remarkably, despite all of these improvements, the 10D was also $ 500 cheaper than the D60.

    Although it definitely wasn’t in the same ballpark as the EOS-1D in terms of speed or construction, the 10D beat the pants off Canon’s then-current pro sports model in terms of image quality. Significantly, the core specification of the 10D was close enough to the EOS 30 / Elan 7 that film holdouts didn’t have to feel too badly short-changed by the costly jump into digital.

    With the EOS 10D’s accessory grip attached, it was almost possible to believe that I was shooting with an EOS-1D.

    Almost…

    So, to recap – the 10D offered a very usable sensitivity range of ISO 100-3200, 3 fps continuous shooting, 7-point AF system, magnesium-alloy body shell and a substantial price reduction. In 2003, it all added up to a hugely desirable camera.2

    Canon EOS 10D Sample images (2004-5)

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    Because it was so popular, the 10D was pretty scarce for several months after its introduction. After saving up my wages for an entire summer (a story told in more detail here), I ended up purchasing mine from a ‘big box’ high-street retailer, because it was out of stock everywhere else – something I later came to regret.

    I decided to pull the trigger on a 10D for several reasons. In a rare attack of foresight, I determined that this digital thing probably wasn’t a fad, and with ambitions to become a photographer of some kind, it seemed sensible to dive in as soon as possible. And while previous DSLRs had felt like too much of a compromise, the 10D seemed to meet my most important criteria.

    As a budding theatre and live music photographer, I was hitting the limits of what I could do with film, both technically and practically. Technically speaking, high ISO film exposed in marginal light and processed at your average high-street pharmacy simply doesn’t look very good – especially if you’re talking about high-speed color emulsions. From a practical standpoint, development and printing turnaround times were a problem if I wanted to get images to people quickly. And forget about serious commercial work – by 2003, the magazines and websites I was interested in working for were increasingly insisting on digital file delivery.

    A typical monochrome conversion of a shot taken in the Assembly Rooms Theatre. The 10D’s highest ISO settings were grainy, but perfectly usable – especially when converted into black and white.

    The first quasi ‘commercial’ work I ever did was head-shots and performance images for Durham University’s student theatre. Student productions rotated every few weeks, and every production wanted some prints to display outside the theatre. I can’t remember the first production that I shot digitally (was it Harold Pinter’s ‘The Caretaker’?)3 but compared to film, it was vastly easier. Ironically, I was a sort of caretaker for the theatre at the time, since I lived in a small flat above the lobby. Being able to shoot a dress-rehearsal in the theatre, then head upstairs to make my edit and print the images – sometimes all in the same evening – was a revelation. I can’t remember how much I charged for my services, but I made enough over a couple of years to buy a couple of new lenses.

    And for a while it seemed like it was lenses that were the problem. Initially I had two lenses for my 10D. A 50mm F1.8 (of course), and a 24-70mm F2.8L. Later I added a 70-200mm F2.8L and a 17-40mm F4L (all purchased used). The 10D worked perfectly with all of them, except the 24-70mm. For whatever reason, camera and lens did not get on at all. Chronic back-focusing was apparent even through the 10D’s viewfinder, and this was before the days of AF micro-adjustment. The 24-70mm was simply unusable on my 10D, but it focused perfectly on other DSLRs that I borrowed from friends, or rented in an increasingly desperate attempt to figure out what was going on.

    A live shot from one of my first proper commissions – a major awards show tour that came through Newcastle in 2005 – not far from where I lived at the time. It looks like I benefited a bit from someone else’s flash, in this shot. Thank you – whoever you were.

    The retailer I bought my 10D from wasn’t particularly interested in helping, so I sent it back to Canon at least four times during the first year I owned it, shooting on film during the long intervals when it was away for service. Every time it came back as ‘up to specification,’ but the back-focusing problem remained. Finally, after a lot of back and forth, I send the 10D in with the troublesome 24-70mm, and was rewarded with a ‘fixed’ camera, complete – funnily enough – with a new serial number. Knowing what I know now, I should have sent the camera and lens back together in the first place.

    Even this frustrating experience wasn’t enough to dull my excitement at owning and using the 10D. It really was a fantastic camera at the time, and it helped me gain a footing in the not-at-all-lucrative world of performance photography. My first magazine commissions were shot with the 10D. I learned about the benefits of shooting Raw with the 10D (albeit rather belatedly). The first camera I ever had confiscated at a music venue4 was the 10D. It was my main camera for a couple of very formative years, before being relegated as a second body beside to the truly magnificent EOS-1D Mark II (which I’m hoping to write about at a later date).

    The 10D couldn’t do everything (it choked up when shooting several Raw files in a sequence, and in low light its off-center AF points were little more than decorative), but it opened up a completely new world for me.

    One of my favorite bands of the mid-2000s was ‘Hope of the States’. I probably photographed them more than any other band, for a while. This shot is from another awards show in London in 2005. Despite the off-center composition, most likely I used the central AF point for this image, since the 10D’s off-center points didn’t work very well at all in low light.

    And it’s a world I’m still living in. Without the 10D, there is no doubt in my mind that I wouldn’t have become a music photographer, and if I hadn’t become a music photographer, I probably wouldn’t have ended up as a photography journalist. Whether or not that’s a good thing is something I’m happy to leave to the commenters to decide.

    Did you own a 10D? Let us know.

    Read Phil Askey’s review of the EOS 10D (2003)

    Canon EOS 10D Review Samples (2003)

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    1 – A note on Canon’s confusing naming convention. The ‘D30’ because it was a digital camera with 3 million pixels. The D60 because it was basically a D30 with a new 6 million pixel sensor. And the switch to 10D because – I assume – Canon and Nikon’s lawyers had a little chat.

    2 – In fact, just about the only people who weren’t singing Canon’s praises at the time were recent D60 owners.

    3 – The Assembly Rooms – it’s still there, and this being student theatre, there’s every chance that they’re currently staging a production of Harold Pinter’s ‘The Caretaker’, too.

    4 – It was all just one big misunderstanding. Specifically around two people’s definitions of the word ‘permission’.


    If you have a piece of gear that you’d like to write about, we’d love to hear from you – and you might even get featured on the DPReview homepage. Leave us a short note in the comments and if you have a longer story to tell, send it to us, and we’ll take it from there.

    Articles: Digital Photography Review (dpreview.com)

  • Chinese government rules in favour of Alpa in counterfeit cameras case

    Swiss camera manufacturer Alpa has won a case in the Chinese courts against a company that was making and distributing cameras and accessories copied from its own models. Chinese brand GuoZh has been told to pay damages to Alpa over its FY-2015 camera which is a direct copy of Alpa’s A12 series models. The company had copied the camera, backs and accessories and was selling under its own name, and had even started camera clubs for users of its copied products.

    Copied Alpa camera and accessories shown on the GuoZh website

    Some of the products produced by GuoZh were branded Alpa and sold as convincing counterfeits to Alpa users, while others were branded with the GouZh name and sold in China to potential Alpa users at a much lower price.

    It looked at one stage as though Alpa would not win its case as it hadn’t applied for protection under China’s complicated copyright law, but in the end the company was able to file a claim that Alpa cameras come under China’s ‘applied art’ rules that state that everyday objects can be seen as art.

    Genuine (left) and fake (right) Mamiya roll film backs

    According to an article on the case by Swiss newspaper NZZ GuoZh owner Guo Zhonggen was nonchalant during the final hearing and tried to give the impression that he owned the intellectual property, which helped move the judge to rule against him. At the end of the final of three hearings he was ordered to pay ‘six-figure damages’ and to apologise on his website, as well as to cease producing Alpa cameras and copies of them. At the time of writing though GouZh is planning an appeal and is still adverting it’s products on its website.

    Andre OIdani, Head of Products at Alpa, is quoted as saying “It’s a good feeling that you’re not powerless in the giant system of China after all,” according to NZZ.

    The case will give some hope to other photographic manufacturers that feel their products are being copied and sold cheaply by Chinese companies. The report in NZZ says that the Chinese courts are becoming more interested in copyright claims as China’s own products improve and become subject to copies themselves. Journalist Matthias Kamp also says that judges now have better training and are being paid better salaries, but none of the judges is independent as a communist party committee can always step in to have the last word in any case.

    For more information on Alpa cameras see the Alpa website.

    Articles: Digital Photography Review (dpreview.com)

  • Weekly Photography Challenge – Window Views

    The post Weekly Photography Challenge – Window Views appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

    Since we are all stuck indoors, this week’s photography challenge topic is the WINDOW VIEWS!

    Weekly Photography Challenge – Window Views
    unsplash-logoChristie Kim

    You might want to do a full interior scene with the view as a partial element, or you may like to shoot with the window itself in the frame. Alternatively, you may just want to do a photo of your view from an open window, with no hint of the window in sight.

    If you choose to do the full interior with the window view, you may need to play with bracketing your exposures and HDR in editing to get an even exposure for the interior and the view.

    So, check out these pics to give you some ideas, have fun, and I look forward to seeing what you come up with!

    Weekly Photography Challenge – Window Views
    unsplash-logoHaibin Wu
    Weekly Photography Challenge – Window Views
    unsplash-logoKelly Arnold
    Weekly Photography Challenge – Window Views
    unsplash-logoNicholas Design

    Check out some of the articles below that give you tips on this week’s challenge.

    Tips for photographing the WINDOW VIEWS

    Tips for Shooting Cityscapes Through a Window at Blue Hour

    Tips for Minimizing Reflections When Photographing Through Windows

    Tips for Photographing Real Estate Interiors

    How to Photograph a Real Estate Interior or Property

    A Guide to Creating Stunning HDR Images

    How to Use Bracketing to get Your Best Shot – 3 Different Methods

    6 Types of Bracketing Your Camera Can Do and How to Use Them

    Simply upload your shot into the comment field (look for the little camera icon in the Disqus comments section) and they’ll get embedded for us all to see or if you’d prefer, upload them to your favorite photo-sharing site and leave the link to them. Show me your best images in this week’s challenge.

    Share in the dPS Facebook Group

    You can also share your images in the dPS Facebook group as the challenge is posted there each week as well.

    If you tag your photos on Flickr, Instagram, Twitter or other sites – tag them as #DPSWindowViews to help others find them. Linking back to this page might also help others know what you’re doing so that they can share in the fun.

    The post Weekly Photography Challenge – Window Views appeared first on Digital Photography School. It was authored by Caz Nowaczyk.


    Digital Photography School

  • GoPro and VSCO lay off employees, change business models over COVID-19 pandemic

    Amid ongoing social distancing efforts, both VSCO and GoPro have announced major business changes resulting from the economic downturn. In a post on his LinkedIn account, VSCO CEO Joel Flory revealed that his company had to lay off 45 employees this week. The announcement was followed by a similar message from GoPro, which revealed that it will be reducing its number of employees by 20%.

    Many companies are struggling to stay above water as a number of states and countries implement lockdown measures. Many businesses have been forced to temporarily close down, and while others remain in business, a drop in consumer purchasing has left some companies struggling to keep their revenue up.

    In a post on his LinkedIn account, Flory said that VSCO had expected 2020 to be ‘a year where we would continue to forward invest into our business.’ However, things didn’t go as planned and Flory said, ‘Overnight our environment changed. We realize that we would need to shift towards running a self-sustaining business.’

    The company is giving its laid-off employees a minimum of two months of healthcare coverage and seven weeks of severance pay, according to Flory, who says that the company is also assisting them in other ways. VSCO plans to continue releasing new features this year, though details on what the company has planned weren’t revealed.

    GoPro, meanwhile, published its preliminary Q1 financial requests on April 15 and withdrew its 2020 guidance in light of the pandemic. The company said that it is restructuring its business model to focus on direct-to-consumer sales and that as part of its global restructuring, it plans to lay off more than 20% of its workforce.

    These layoffs will contribute to a $ 100 million reduction in operating expenses for the year, according to GoPro, which plans to shed another $ 250 million in operating expenses next year.

    Company CEO Nicholas Woodman said that GoPro’s distribution network has been hit by the novel coronavirus pandemic and that as a result, the company must expedite its shift to a ‘more efficient and profitable direct-to-consumer-centric business’ model this year, something GoPro had already been pursuing. ‘We are crushed that this forces us to let go of many talented members of our team,’ Woodman said, ‘and we are forever grateful for their contributions.’

    Though GoPro will primarily sell directly to consumers, the company says it will continue to make its products available through ‘select leading retailers’ in only ‘key regions’ for consumers who prefer to buy items indirectly and at physical stores. Other planned changes include reducing office space in five different locations, reducing its sales and marketing throughout this year ‘and beyond,’ as well as cutting spending in other unspecified ways.

    Despite the changes, GoPro said that it still plans to move ahead with its 2020 product roadmap, which will include releasing new software, subscriptions and hardware targeted at action camera and smartphone owners. Woodman has voluntarily decided to skip the remainder of his 2020 salary, according to the company, which says its Board of Directors has also made the decision to avoid any additional cash compensation throughout the remainder of the year.

    Via: PetaPixel

    Articles: Digital Photography Review (dpreview.com)