360Photography

To celebrate the construction of a new $ 178 million distillery, Scottish whisky distillery Macallan has partnered with the international photo cooperative Magnum Photos and six of its photographers to create the Macallan Masters of Photography: Magnum Edition. The limited-edition box-set includes input and images from some of Magnum’s most well-known photographers, including Steve McCurry, Martin Parr, Paolo Pellegrin, Mark Power, Gueorgui Pinkhassov and Alec Soth.

Inside the vibrant portfolio-style packaging is bottle of highland single malt whisky, crafted by drawing from eight different casks, each of which was chosen ‘to reflect the photography style of each of the Magnum photographers and to represent Magnum itself.’ The whisky’s color is a ‘deep amber with rose gold hues’ and smells of ‘hints of peat layered into warm spiced ginger with mellow oak notes.’

Six 11×14-inch signed prints from each of the Magnum Photos photographers are included inside the box, which was designed to look like the ‘classic photographic portfolio boxes on display at the Magnum studio.’

As part of the collaboration, each of the six photographers went to Scotland to capture images of the new distillery in various stages of construction. Magnum Photos has shared a wonderful post highlighting the photographs each artists captured.

This isn’t the first time Macallen has partnered with photographers, either. The Macallan has released multiple limited-edition Masters of Photography Series, celebrating the achievements and work of photographers including Annie Leibovitz, Elliot Erwitt, Mario Testino, Steven Klein, Albert Watson and Rankin.

The Macallan Masters of Photography: Magnum Edition is limited to 2,000 units and is currently available around the world for $ 3,500.

Articles: Digital Photography Review (dpreview.com)