Tag: Sideways

IKEA Flips Condo Sideways to Create Furniture Climbing Wall

[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

Furnishings become footholds, supports and resting spots as you scale the flipped-over floor of this fanciful apartment, opened to the public as a method to market a new IKEA store location.

Set up in front of an historic church in Clermont-Ferrand, France, locals were invited to scale various routes (four paths in total) of different difficulties made for both children and adults, created in collaboration with Ubi Bene, a local communications agency.

The mock apartment features beds, bookcases, chairs, tables and other fixtures set against prints, carpets, tiles and textiles, all actually on sale in the store being advertised.

Professional climbers were on hand at the opening to help people get outfitted and learn to climb – probably not something that would have been an easy sell in a country like the United States with its safety restrictions.

Spanning roughly 30 feet vertically and horizontally, the area is effectively that of (close to) a 1000-square-foot living space.

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Off the Wall: 14 3D Graffiti Designs from Furniture to Homes

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Transforming Furniture: Fitting 5 Rooms into 640 Square Feet

With a mostly-open floor plan tucked into 60 square meters of space, the design challenge was to effectively fit the functionality of five rooms into the …
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October 1, 2014
Floor-to-Wall Books: Dizzying Sideways Cafe Design in NYC

[ By WebUrbanist in Design & Fixtures & Interiors. ]

Looking like a bookshop flipped ninety degrees, this coffee shop was stands out even in Manhattan, a world of off-the-wall spaces and strange conceptual designs.

This new location for D’espresso was crated by Nemaworkshop, “a team of architects, designers and thinkers who create spaces which are conceptually bold yet highly sensitive to cultural and social contexts.”

Referencing the historical combination of cafes and bookstores as well as the nearby New York Public Library, the book photographs wrapping the floor, back wall and ceiling above become conversation pieces as well as a wraparound backdrop for sipping lattes. Meanwhile, the ‘floor’ on the left wall provides a backdrop for seating and contrasts with the functional ‘ceiling’ lighting on the right, which illuminates and differentiates the service space behind the counter.

About Nemaworkshop: “The studio approaches projects through research and collaborative brainstorming wherein ideas are discussed and reworked until a team emerges with a single cohesive concept.” Like its results, “the process is a non-linear approach, adhering to the conviction that good ideas can come from unlikely places. Ultimately, the designs challenge architectural typologies, demonstrate acute cultural awareness and propose original spatial concepts.

About this particular project itself, the designers write: “The client approached nemaworkshop with a single espresso bar existing and the ambition to build an espresso empire. For the location for the second shop, on Madison and backs up to Grand Central Terminal, Nemaworkshop and the client agreed that the design needed to be immediately striking to the goal-oriented suits and wandering tourists alike.”

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Volumes of Vertigo: Crazy Sideways-Library-Shaped Cafe

You might feel a little dizzy when you walk into this Manhattan cafe, designed to look like a library that has been tipped on its side.
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Room(s) for Art: Wall-to-Wall, Floor-to-Ceiling Drawings

Most of us wouldn’t dare to scrawl all over our walls, but Japanese artist Yosuke Goda’s room-size wall drawings are a definite improvement to any room.
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12 Dynamic Bathroom & Bedroom Design & Decor Ideas

Sleek, smart, modern design can transform small, bland bedrooms and bathrooms into luxurious spaces that feel roomy even when they’re diminutive.
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April 12, 2014
Sideways Street Art: Muralist Makes Figures Walk on Walls

[ By WebUrbanist in Art & Street Art & Graffiti. ]

These layered creations are surprisingly realistic, even in black and white, thanks in part to their scale and reinforced by their shadows, but also due to the ordinary nature of the sidewalk scenes being depicted.

Strøk (Anders Gjennestad) is a stencil artist and mural maker from Norway with works in various contexts, from city streets to suburban galleries.

Some of his gallery works repeat the same themes and similar scenes on scrap objects, from wooden pallets to metal doors, to those he presents on building walls.

From the creator’s website: “His hand-cut, multi-layered stencils create photo-realistic imagery with depth and detail that [are] complex, tactile and mentally engagement. The placement and choice of material … painted on rusty metal, gritty walls, shiny glass”

[ By WebUrbanist in Art & Street Art & Graffiti. ]

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May 15, 2013