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Cheap Seats: Sculptural Furniture Showroom Facade Made of 900 Black Chairs

19 Jul

[ By WebUrbanist in Architecture & Offices & Commercial. ]

Using cheap and repetitive materials sounds like a recipe for kitsch, but this furniture-oriented facade clad in generic black chairs (at around $ 5.00 USD a piece) manages to pull off an elegant and refined look.

The clients, MY DVA (a furniture company), were looking for something additive, layered onto the existing bland building, but also reflecting their function (to showcase office and school furniture). The ideal solution would promote their wares while also entertaining visitors. It also had to be inexpensive.

Versed in product and urban design, Ondrej Chybik and Michal Kristof of studio CHYBIK+KRISTOF, took these concerns into account when designing the facade. Tapping into their respective backgrounds, they came up with cladding literally composed of product designs that also fits a neighborhood theme of repetition (filled with identical blocks of flats).

In total, the team used 900 Vicenza seats, a regular offering of the company, to form an undulating black box around the showroom, which functions well with the reduced light provided by these exterior shading elements.

Inside, the space was pared down to expose a raw concrete ceiling, from which suspended curtains hang to create little galleries — adjustable lights in these zones simulate different lighting conditions for furniture client spaces.

Staff offices are located along the edges, off to the sides and out of the way behind translucent partitions, leaving a large, open, blank-slate showroom for furniture buyers.

[ By WebUrbanist in Architecture & Offices & Commercial. ]

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Posted in Creativity

Augmented Showroom: Projections Compliment Physical Products

04 Mar

[ By WebUrbanist in Architecture & Offices & Commercial. ]

projected furniture accessory showroom

Offering more than a traditional storefront space or conventional shopping website could individually, this hybrid showroom allows shoppers to experiment with different combinations of furnishings and fixtures both physically and virtually.

projected lamp example object

Created by London studio Bureau de Change for Made.com, the space is designed with a series of screens as backdrops for various sets of staged furniture and fixtures, allowing accessory items to be projected alongside for shoppers to compare and evaluate in relation to physically-present pieces.

projected living room accessories

“The projections provide a true, adaptable representation of the products, at the right scale, in the right place. Without them, the room sets feel unfinished, so for us they were the missing link to achieving a flexibility you can normally only achieve online,” say the designers.

projected showroom hybrid digital

Again bridging the physical and digital, various displays have sample swatches that can be taken by would-be buyers but others also have tablets that will let people peruse related items or rearrange potential settings.

projected interior shop space

Like a gallery or work of installation art, the idea was to create something interactive that also made maximum use of limited and very expense London commercial real estate, drawing people in, serving a function but also engaging them beyond their past or expected shopping experiences.

projected room showcase design

projected interior space setup

“This is such a bustling street, with so many stores vying for your attention, we wanted to produce something unexpected – an idea that would set it apart from the traditional format of lots of products in a display. The space was designed on a tight budget and timeframe but [the designers] brought a lot of ingenuity and flair and turned an old rundown bookstore into a crisp, spacious and inviting design for our customers”