Just as Instagram looked to expand its ambitions as a mobile photo sharing network, it has been bought by Facebook for $ 1bn. Facebook CEO Mark Zuckerberg says his company ‘need[s] to be mindful about keeping and building on Instagram’s strengths and features, rather than just trying to integrate everything into Facebook.’ He stresses the importance of growing the service independently of Facebook and voices support for Instagram’s recent expansion to easily share images from other Apps, such as Hipstamatic and Camera Awesome.